Top 10 reasons why donors like taking donor surveys

iMarketSmart

Here are the top 10 reasons why donors like taking donor surveys: 1. The post Top 10 reasons why donors like taking donor surveys appeared first on MarketSmart | . They want to be perceived as (or see themselves as) a helpful person.

Alert! Missing Middle Donors

Getting Attention

Try this fundraising mash-up to close the giving gap you might not know you have! Here’s the data and analysis to help you close your organization’s giving gap: Middle-Income Donors Give MORE of Their Income to Charity than the Wealthy Do.

Trending Sources

3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

How can you expect donors to find your organization and contribute if you don’t make them aware of your campaigns? That’s fundraising 101. Below, you’ll find three ideas for promoting online fundraising campaigns to donors. That’s where donor segmentation comes in.

3 major donor myths broken by Andrew Olsen

iMarketSmart

On his blog , he debunks 3 major donor myths that pertain to marketing. Myth #1: Major donors don’t give through the mail or online. Myth #2: Your best donors will freak out if you contact them multiple times within a few months.

The 4 levels of donor commitment according to Mal Warwick

iMarketSmart

For those of you who are new to the field, Mal Warwick played a tremendous leadership role in fundraising and direct marketing. In his book titled How to Write Successful Fundraising Appeals , he outlined the 4 levels of donor commitment.

Is Your Donor “Endangered”?

iMarketSmart

“Welcome customers [donors] as you would guests in your home.” It demonstrates that the customer [donor] is important and worthy of your respect.” “Questions are the sign of a fully engaged customer [donor]. The post Is Your Donor “Endangered”?

Donor Complaints: Why it’s a bad idea to get upset with donors when they complain

iMarketSmart

Here’s why: Donor complaints are opportunities in disguise. Are fundraisers less equipped to handle donor complaints? Over 3 years ago I was asked to pay $10,000 to sponsor a fundraising conference event in D.C. No one likes to hear complaints. .

Educating donors is not fundraising

Fundraising Coach

I've been hearing a well-meaning but fundraising killing myth while talking to many groups and training many boards over the last few months. Educating is not fundraising. Or fundraising? The same is true with fundraising. Ask Fundraising Secrets ask education

4 Doable Steps to Donor Love—Via Mal Warwick

Getting Attention

Donor communications that connect—that appreciate, energize and activate your prospects and donors—are THE key to fundraising success. What you may not know though, is how few organizations do donor communications well. How do you nurture and energize your donors?

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Why not create a donor appreciation department?

iMarketSmart

Only I think they should be called donor appreciation departments. Imagine a team serving and supporting the fundraisers by helping them come up with creative yet efficient and effective ways to thank and engage donors. The post Why not create a donor appreciation department?

How Does Your Nonprofit’s Donor Retention Rate Stack Up?

Kivi's Nonprofit Communications Blog

In today’s post,we dive into the Individual Donor Benchmark Report by Third Space Studio and focus on donor retention numbers. What the average organization’s donor base looks like? The Individual Donor Benchmark Report answers all those questions and more.

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Make Event Donors Your Next Organizational Donors

Kivi's Nonprofit Communications Blog

Event 360 recently released a report that suggests if you don’t try to cultivate those who donate at your events, you could be missing out on potential major and recurring donors. Question: Who are the some of the best candidates to become your next organizational donors?

14 things you must know about your donors to win major gifts (including planned gifts)

iMarketSmart

Here are 14 things you must know about your donors if you want to raise major and planned gifts (13 of which can be obtained from a donor survey ): 1- Why do they care about your nonprofit’s mission? >> Do You Know the Names of Your Donor’s Influencers?

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4 Ways to Use Social Media to Strengthen Donor Relationships

J Campbell Social Marketing

Donor retention (how many donors continue to give to your organization after their first gift) is at an all-time low. The Association of Fundraising Professionals found that 70% of all donors that nonprofits recruit into giving a gift never donate again to that organization!

I must sound like a broken record but here’s more nonprofit data that will inspire you to focus more on major donors

iMarketSmart

First I think you’ve got to assess your fundraising strategy. Are you focused on events and low-dollar donors? If you’re not focused on major donors with capacity, it’s time to alter your strategy. Populist fundraising will sink your ship.

4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

Today, Sarah Tedesco, Executive Vice President at DonorSearch , shares some ways to segment your donor lists specifically. Donors want and need to be treated like the unique people that they are. The effective and efficient solution is segmenting your donors. Sarah Tedesco.

Your donors want to find meaning in their lives. But are you helping them?

iMarketSmart

I’ve droned on and on about the fact that your job is to make your donors feel good and to facilitate the exchange of dollars for value. And, of course, value is in the eye of the beholder (the donor’s eyes). The post Your donors want to find meaning in their lives.

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Should your CRM include photos of each of your donors?

iMarketSmart

After I read this I began to wonder if, perhaps, fundraising CRM should include photos of each donor by syncing with open API’s that social media like Facebook, LinkedIn and Twitter provide. The post Should your CRM include photos of each of your donors?

The simplest way to acquire a new major donor— FAST

iMarketSmart

Everyone wants new major donors. Related Posts. >> 3 Amazing Quotes from Major Donors. >> Get Started with 3-to-1 Major Gift Fundraising. The post The simplest way to acquire a new major donor— FAST appeared first on MarketSmart | .

Why fundraisers should take some lessons from stockbrokers

iMarketSmart

Major donors stop giving for those very same reasons. Then it dawned on me that wealthy people make financial transactions with stockbrokers and fundraisers in similar ways. Similarly, donors don’t give to nonprofits. >> Donor offer value checklist.

3 amazing quotes from major donors

iMarketSmart

The post 3 amazing quotes from major donors appeared first on MarketSmart. Fundraising Major Giving major donors major gift fundraising“I walk over to my desk, take out my pen, and get ready to sign a check for an important program. It’s a great thrill!

6 Ways to Get More Online Monthly Donors

Kivi's Nonprofit Communications Blog

We all know why nonprofits want monthly donors — fantastic ROI, high retention rates and higher lifetime value. Once you are ready to receive monthly donors, here are 6 proven ways to rev up your online sustainer program: 1. You must recruit donors. Photo Credit: https://flic.kr/p/aVmeYp.

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Donor Psychology: Do you know what really makes your supporters feel good?

iMarketSmart

Funny thing about fundraising is that it all boils down to this: Making sure that your supporters feel good! So now the question is: Do you know what will make each major donor and each planned gift lead or supporter feel good about their decision give to your organization?

A Brilliant Stewardship Plan for Legacy Society Donors From Down Under

iMarketSmart

A while back on my LinkedIn Group (Major and Planned Gift Marketers) , Sharon Wangman outlined a stewardship plan for Legacy Society donors/members. Sharon said, “ If your donors have included you in the Will you should visit; if you have bequest prospects you should visit.

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6 reasons why some donors prefer to stay anonymous

iMarketSmart

They do not want fundraisers from other organizations to ask them for money (this is the #1 reason according to the Center on Philanthropy study conducted in 1991 titled “Survey on Anonymous Giving”). >> Fundraising vs. Facilitating. >>

Show some donor appreciation!

iMarketSmart

The post Show some donor appreciation! Fundraising Major Giving Planned Giving charity blog donor appreciation donor cultivation legacy gifts major gift marketing tips nonprofit marketing philanthropy blog planned gift marketingYou should know that lots of people try to tell me how to market MarketSmart. They tell me I need to drive tons of traffic to my website. They call me up and tell me I should speak at or sponsor this or that event.

Writing a Donor-Centered Website [This Week]

Kivi's Nonprofit Communications Blog

Join us this week for Writing a Donor-Centered Website with Tom Ahern. So any number of things can detract a potential donor from completing the donation: What you say and how you say it. Like all of your communications, your website needs to focus on your potential donor.

35 amazing ways to engage and involve your donors and supporters

iMarketSmart

Recommendations: >> 13 Ways To Engage Major Donors. >> >> Find Ways To Engage With Your Donors. >> >> The Definitive List of Engagement Fundraising Channels. >> >> Five Resources to Help You With Donor Engagement. The post 35 amazing ways to engage and involve your donors and supporters appeared first on MarketSmart | .

Putting the Donor in Control of Fundraising

The Agitator

Much of what we fundraisers practice and preach will eventually be shown to be wrong or out of date. requiring charities to get donors’ permission to make future solicitations. Some of us believe that the new and hopeful antidote to these trends and events is to put the donor in control. For organizations to become ‘donor. Donor retention / loyalty / commitment Fundraising analytics / data Fundraising philosophy/profession Nonprofit management Research premium

How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

Yet, in the nonprofit sector fundraisers don’t seem to care as much about generating leads or responding to them. I say this because very few nonprofits make it easy for donors to become leads. How much money do you think your organization could raise if it developed more effective and fluid two-way communication channels that facilitated giving (especially for high-value donors)? The post How fast do you respond to your major and planned gift donors’ needs?

Donor Centricity — The Missing Ingredient

The Agitator

No matter how much you try, you really can’ t call yourself ‘donor centric’ unless you’re actively seeking donor feedback. Donor retention / loyalty / commitment Fundraising analytics / data premium

Most fundraisers use email the wrong way

iMarketSmart

Sadly most fundraisers are using email the wrong way. Email should NOT be used primarily for fundraising. Think of an email to a donor as you would an email to your friend. I wish fundraisers would finally learn to stop “blasting” and “start engaging” Too many treat email like the button they press to get money out of an ATM. That’s not how donors want to be treated. But donors first need to get value.

How to Turn Donors Into Raving Fans

J Campbell Social Marketing

4 things that this thank you note does right: 1) It’s personalized with the donor’s first name. This is absolutely KEY to getting a donor’s attention and get them to keep reading. Know your donor and make them the hero of the story!

Which Donor Database is Right for YOU?

Wild Woman Fundraising

Last month I co-moderated the Small Nonprofit Chat (#smNPchat), created by Pamela Grow, and we had lots of people in the chat talking about donor databases. And I tweeted about NTEN’s 2008 report on donor databases. Which Donor Database is Right for YOU?

3 things every fundraiser needs to consider before they talk politics in front of their donors

iMarketSmart

I don’t have any data on this whatsoever but something tells me that a good number of fundraisers might lean left when it comes to politics. But what about your donors? Related posts: >> 15 telephone call don’ts for major and legacy gift fundraisers. >>

Protecting Donor Privacy

The Agitator

And I’m sure a few nonprofit leaders and fundraisers will see the parallel between government’s attempt to crack a murderer’s iPhone and the resistance of Tim Cook, Apple’s CEO, to their attempt, and the efforts of some government officials to compel public. Efforts by the F.B.I.

7 Techniques to Boost Donor Engagement

Fundraising Coach

Does it meaning getting involved in other roles like volunteering or getting more donors to read your communications? Once you have an idea of what that engagement looks like, use the following seven techniques to amp up donor engagement. Be genuine when asking donors to engage.

6 big recommendations from Abila’s donor loyalty study about content.

iMarketSmart

Here are 6 big recommendations from Abila’s donor loyalty study: 1. Spend time on content and your content strategy: Donors are turned off by poor content, which may cause them to stop giving to your organization. Survey your donors: This is my favorite.

Are face-to-face meetings with donors overrated?

iMarketSmart

I don’t think you necessarily have to meet with every donor assigned to you. Instead, I think you need to determine first which donors and/or prospects do want and need to meet with you. Stop getting upset because your prospects and donors won’t answer their phones or respond to your emails. The post Are face-to-face meetings with donors overrated?

What’s your fundraising asking style?

iMarketSmart

According to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.” Asking Matters takes this one step further and applies it to fundraising. The post What’s your fundraising asking style?