GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

EveryAction

Using this process to identify different types of donors in your universe is extremely useful in guiding your efforts to segment your list and fine tune the messaging that you use for each group. Oscar One-Off Donor 2. Luna Lapsed Donor. Oscar One-Off Donor.

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5 Inventive Ways Donor Data Can Boost Your EOY Fundraising

EveryAction

EOY (or end-of-year) fundraising can be a critical time for nonprofits. The giving spirit is high, and donors want to know how they can contribute to the causes that they care about. Your organization needs to do more than simply ask your donors for contributions.

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Are You Shortchanging Your Donors?

Ann Green

Your donors made a commitment to your organization by giving to you. Donors have a choice. Donors can also choose to stop giving to your organization and this could happen if you shortchange them by not giving them the recognition and appreciation they deserve.

10 reasons why donors and fundraisers like Rollover IRA giving

iMarketSmart

Why donors like Rollover IRAs. Why fundraisers like Rollover IRAs. QCD’s could be ‘gateway’ gifts leading to larger major gifts during the supporters’ lifetime or a bequest (assuming the fundraisers build relationships with the QCD donors); B. Donors aren’t stupid.

Growing your Existing Donor Base

A Small Change

Everyone is always looking for ways to grow their donor base so I thought I’d offer a few suggestions and tips that I’ve used myself. The first step would be to figure out what you mean when you say “donor base.” Are we talking about monthly donors or annual donors?

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Donor Sexual Harrassment

Wild Woman Fundraising

Vanessa Chase of The Storytelling Nonprofit started the Fundraising is Female issue hashtag , and here are the issues we see as female fundraisers. Why Fundraising is Female ? So let’s take a moment to talk about sexual harrassment of fundraisers by donors.

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How to Attract and Keep More Monthly Donors

EveryAction

Monthly donor or sustainer programs are a relatively low-effort and high-impact way to increase donor retention and donor lifetime value, while also providing a steady and predictable stream of revenue that can help your nonprofit better budget and plan for the future.

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16 Simple Things Your Best Donors Want

iMarketSmart

Here’s my list of essential major donor needs that you must aim to fulfill: 1. Your best donors want you to do the important work they can’t or won’t do. Your best donors want you to give them the credit and praise for your achievements. Your best donors want empathy.

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3 Ways to Turn #GivingTuesday Donors Into Year-Round Supporters

J Campbell Social Marketing

I have seen nonprofits spend so much time this year working on their campaigns, creating buzz and excitement, thinking of ways to bring in new donors and get supporters excited before year-end. We know what donors want. The donor knows what to expect with each interaction.

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The State of Nonprofit Donor Retention (And What To Do About It)

EveryAction

As a general rule, retaining existing donors costs less than acquiring new ones. Current donors are a curated universe who have already demonstrated a belief in your organization’s mission, and willingness to take action toward it. Start with a donor stewardship program.

Are you avoiding your donors?

iMarketSmart

Too often I’ve seen some ‘fundraisers’ do whatever they can to avoid actually talking to donors. Here are 5: Plain and simple, your donors pay the bills, including your salary. Major and legacy gift fundraising takes time. More engaged donors, give more.

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Fundraisers – You’re Missing the Point of Social Media Fundraising

J Campbell Social Marketing

Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising. I’m here to give you my side of the social media fundraising argument – because I know that it works.

It Takes More Than Luck to Keep Your Donors

Ann Green

Donor retention rates continue to be poor, especially for first-time donors. Donors don’t keep magically donating to your organization and you can’t hope you’ll get lucky and they’ll donate again. You need more than luck to keep your donors. You need good donor relations.

A New Landing Page, Just for Fundraisers

EveryAction

Fundraising professionals often have enormous workloads, so it's critical that they're able to quickly access top-line data about their various fundraising channels and easily accomplish related tasks. fundraising

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How Will You Welcome Your New Donors?

Ann Green

One of your year-end fundraising goals may be to get new donors. That’s fine, but a better goal is to keep these donors. The retention rate for new donors is a dismal 23%. Put simply, over ¾’s of your new donors won’t donate again. Welcome your new donors.

Re-Prospecting Donors

A Small Change

There are always donors that have a personal relationship with other people in the organization. Often times the donors who have these friendships make judgement calls about their “donor friends” without consulting the individual donors.

Is donor qualification more important than donor identification?

iMarketSmart

If you are a major or legacy gift fundraiser, you’re probably responsible for a group of donors on your caseload or portfolio. Or you might enlist the help of a wealth screening or predictive analytics and modeling firm to help you identify the best donors for your portfolio.

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You Can’t Marry Your Donors After the First Date

iMarketSmart

Donors build relationships with nonprofits the same way they build relationships with people. Therefore, your fundraising strategies need to exhibit patience. You can’t expect your donors to get married to your cause after the first date. Related Posts: >>The 8 Components of Engagement Fundraising. >>My My Simplest Explanation of How Engagement Fundraising Works. The post You Can’t Marry Your Donors After the First Date appeared first on MarketSmart.

Here’s why your donors are not coming back

Wild Woman Fundraising

Read part one of this interview with Ellen Bristol and learn how to start looking at your fundraising and measuring it in a different way. What if we measured donor interest, donations and engagement instead of OUR moves toward the donor? It tells us the voice of the donor.

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Why fundraisers shouldn’t be making friends with donors

iMarketSmart

And other donors, the ones with means, the ones who already gave A LOT OF THEIR MONEY to her organization, funded all of that. Those donors (funders) make up only 12% of her database and their gifts amount to 83% of her organization’s revenue. In fact, just 4% account for almost 50% of all donor dollars. Sorry but fundraising is not mostly about making friends. All donors deserve that. Put a picture of your number one donor next to your phone.

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4 Ways to Retain More Online Donors With Your Thank You for Giving Redirect Page

J Campbell Social Marketing

On Twitter recently, Pamela Grow was asking around for some examples of stellar donor thank you redirect pages. The thank you redirect page, also called the confirmation page, is the page on your website where a donor is sent immediately after making an online donation.

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Alert! Missing Middle Donors

Getting Attention

Try this fundraising mash-up to close the giving gap you might not know you have! Here’s the data and analysis to help you close your organization’s giving gap: Middle-Income Donors Give MORE of Their Income to Charity than the Wealthy Do.

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Top 10 reasons why donors like taking donor surveys

iMarketSmart

Here are the top 10 reasons why donors like taking donor surveys: 1. The post Top 10 reasons why donors like taking donor surveys appeared first on MarketSmart | . They want to be perceived as (or see themselves as) a helpful person.

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Why your wealthy donors love donor advised funds and why you should care

iMarketSmart

Donor Advised Funds… There are plenty of people who don’t like ’em. Instead, I want to point out why they work, why your donors love them and why you should care— NOW! Donor Advised Fund products are solid because they: 1.

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Better Data, Better Donors

EveryAction

Click for strategies on revamping your direct mail program , practical tips on improving your email program , and an in-depth look at reporting tools every nonprofit should have to improve their fundraising strategy.). Working in major gifts means tracking relationships, points of contact, and data with multiple high-level donors. For example, we see there are eight potential donors still in the qualification stage.

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Donor vs Fundraiser Fatigue

The Agitator

I might have been on vacation these few past days — The Agitator gives one day off for each year of service — but part of the deal is that I was still required, between gin & tonics, to do my daily scan of other fundraising blogs. It happens when fundraisers get tired of. Copywriting / creative Donor retention / loyalty / commitment premium

7 simple steps to qualify your donors

iMarketSmart

Unsuccessful fundraisers don’t understand qualification. Unsuccessful fundraisers don’t use the qualification process effectively. Now that you’ve properly engaged your donors and put forth some effort to properly understand them, it’s time to segment the data based on a variety of factors. Be there for the donors that want personal contact. Be available for the donors that don’t (at least not yet).

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5 Simple Strategies to Organize Your Nonprofit’s Donor Data

Kivi's Nonprofit Communications Blog

Kristina Guest Post by Jay Love Whether you’re a part of a large nonprofit organization or a small shop operation, the consensus is clear: smarter nonprofit fundraising starts with the right data. Luckily, there are many simple strategies your team can try to make the most of your donor data.

Dear Donor: You Suck

The Agitator

Sometimes the behavior of folks who call themselves ‘fundraisers’ leaves me speechless. For this example, I’ll let Adrian Salmon ‘s first-hand report speak for all the real fundraisers who care about donors.

3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

How can you expect donors to find your organization and contribute if you don’t make them aware of your campaigns? That’s fundraising 101. Below, you’ll find three ideas for promoting online fundraising campaigns to donors. That’s where donor segmentation comes in.

Donors Aren’t Stupid

iMarketSmart

High-capacity donors aren’t stupid. They might feel donor remorse. You, your donor and the beneficiaries of their gifts will be glad you did. Related Posts: >>Think your donors are stupid? Donors give when THEY want to give, not when YOU want them to give. The post Donors Aren’t Stupid appeared first on MarketSmart, LLC |. They know a good ‘deal’ versus a bad one. They know what’s fair and what isn’t.

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6 Effective Ways to Thank Donors for a Lasting Relationship

EveryAction

It’s a time to thank your most loyal supporters and make all donors, new and old, feel appreciated. When done well, these expressions of gratitude can build a lasting relationship with donors, leading to continued involvement. Donors like to be recognized for their work.

3 things every fundraiser needs to consider before they talk politics in front of their donors

iMarketSmart

I don’t have any data on this whatsoever but something tells me that a good number of fundraisers might lean left when it comes to politics. But what about your donors? Related posts: >> 15 telephone call don’ts for major and legacy gift fundraisers. >>

How to Build Donor Loyalty

Kivi's Nonprofit Communications Blog

We are very excited to have donor research expert Adrian Sargeant join us for a brand new webinar this month on donor loyalty. Adrian will show you the latest research and findings from the world of donor retention and how you can apply it during a BRAND NEW WEBINAR you won’t want to miss: How to Build Donor Loyalty: Lessons from Testing and Research. Adrian knows why some donors stick around and others disappear.

How asking for advice helps fundraisers: (1) qualify donors for their portfolios AND (2) build deeper relationships

iMarketSmart

Your donors want a partner, not a solicitor. Your donors’ first gift is their time and effort. Related Posts: >>Does fundraising training focus too much on the ask? >>35 >>35 amazing ways to engage and involve your donors and supporters. The post How asking for advice helps fundraisers: (1) qualify donors for their portfolios AND (2) build deeper relationships appeared first on MarketSmart, LLC |.

More on All Donors as Major Donors

A Small Change

I was blown away with the incredible responses in the All Donors as Major Donors post. ” One major point was that treating all donors as major donors is not possible either logistically or cost-wise. As we all know fundraising is all about relationships.

The Nonprofit Fundraising Strategic Plan Guide

EveryAction

For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal.

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Will You Become an Engagement Fundraiser?

iMarketSmart

For the sake of donors, volunteers, advocates, and members everywhere who want to change the world but need an organization bigger than them to get it done, I sincerely hope you’ll consider becoming an engagement fundraiser. Will you become an engagement fundraiser ?

Top 2 cringeworthy things some fundraisers say to major donor prospects (and what they might want to say instead)

iMarketSmart

” I’ve had fundraisers approach me this way. I guess they figure they’ll ‘wow’ donor prospects into giving because they and their organization are so awesome. Most major donor prospects are not looking for an update.

Raise more money with donor-based fundraising

Get Fully Funded

Donor-based fundraising is a key to raising big money and it’s a critical factor in the Get Fully Funded system. Here’s a short video where I talk about donor-based fundraising.

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How can you get 100 more donors in 90 days?

Wild Woman Fundraising

When I worked at a domestic violence shelter, I was tearing my hair out trying to find new donors. It’s hard when you come into a nonprofit not knowing who your donors are, why they give or why they’ve stopped giving, AND. No culture of celebrating donors?

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These 5 Website Mistakes Could be Costing You Donors

EveryAction

Online giving has seen consistent year over year growth, but 66% of nonprofits are worried that they are missing out on opportunities for digital fundraising. Whatever your CTAs are, be bold with your asks, so that your donors know how to support you.

The 8 Components of Engagement Fundraising

iMarketSmart

There are eight components of my innovative fundraising methodology : 1. We’ve called it the 80/20 rule, but it’s more like the 90/10 rule when applied to fundraising. The Pareto principle recognizes that 90 percent of your dollars will come from 10 percent of your donors.

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