Donor Expectations – Episode 7

iMarketSmart

Greg and Tim discuss the six expectations donors have of non-profits in this episode of Engagement Fundraising. The post Donor Expectations – Episode 7 appeared first on MarketSmart, LLC |.

Is donor qualification more important than donor identification?

iMarketSmart

If you are a major or legacy gift fundraiser, you’re probably responsible for a group of donors on your caseload or portfolio. Or you might enlist the help of a wealth screening or predictive analytics and modeling firm to help you identify the best donors for your portfolio.

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Top 10 reasons why donors like taking donor surveys

iMarketSmart

Here are the top 10 reasons why donors like taking donor surveys: 1. The post Top 10 reasons why donors like taking donor surveys appeared first on MarketSmart | . They want to be perceived as (or see themselves as) a helpful person.

Donor retention and donor qualification go together like peas in a pod

iMarketSmart

Donor retention and donor qualification. Similarly, you shouldn’t consider donor retention without involving donor qualification because there’s no sense in spending time and effort on retaining donors without a qualification strategy in place. Therefore, if you build a retention strategy that commands your team to try to retain every single donor, you may be doing more harm than good. Some things just work best when coupled together.

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3 questions every major donor asks themselves after they give

iMarketSmart

Related Posts: >>5 thoughts that might lead your supporters to feel donor remorse. >>Is Is Your Donor “Endangered”? The post 3 questions every major donor asks themselves after they give appeared first on MarketSmart, LLC |. “What did they do with my money?”. Would my money yield more impact if I gave it to another organization?”. “Do Do they make me feel good or bad?”. LIKE THIS BLOG POST? LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS!

Why you need to focus on the most qualified donors

iMarketSmart

Because… the world is quickly becoming one that has fewer donors giving more. Because… the most successful fundraisers know all of the above. No, they focus their efforts by qualifying their donors before spending time (which is just as valuable as money) with supporters who cannot and will never be interested in making a tremendous impact and have no ability to introduce you to those who can. Because… the smart fundraisers qualify their leads. Focus.

3 major donor myths broken by Andrew Olsen

iMarketSmart

On his blog , he debunks 3 major donor myths that pertain to marketing. Myth #1: Major donors don’t give through the mail or online. Myth #2: Your best donors will freak out if you contact them multiple times within a few months.

Fundraisers, today you have a chance to feel exactly how your donors feel

iMarketSmart

They have a very small fundraising shop, just like many of you. Plus, as a fundraiser, you’ll gain an extra benefit besides just good vibes from giving. You’ll also learn exactly how your donors feel. Feel what your donors feel.

Donors give when THEY want to give, not when YOU want them to give

iMarketSmart

Unsuccessful fundraisers want donors to give on their timeline, not the donor’s. They think they can make the donor ‘move’ when they want them to ‘move’ They ignore where the donor resides in the consideration process. Come on folks… donor-centricity is a way of life, not a buzzword! Related Posts: >>Should your CRM include photos of each of your donors? It ain’t about you.

“Dear donor, you rock! Here’s why…” Jeff Brooks’ powerful donor outreach formula

iMarketSmart

If you want to know how to communicate with your donors, I strongly recommend you listen to whatever Jeff Brooks says. Jeff recently came up with a brilliant, simple guideline to help you keep your donor communications on-track every time. Here it is: Dear Donor, .

3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

How can you expect donors to find your organization and contribute if you don’t make them aware of your campaigns? That’s fundraising 101. Below, you’ll find three ideas for promoting online fundraising campaigns to donors. That’s where donor segmentation comes in.

Is Your Donor “Endangered”?

iMarketSmart

“Welcome customers [donors] as you would guests in your home.” It demonstrates that the customer [donor] is important and worthy of your respect.” “Questions are the sign of a fully engaged customer [donor]. The post Is Your Donor “Endangered”?

Donor Complaints: Why it’s a bad idea to get upset with donors when they complain

iMarketSmart

Here’s why: Donor complaints are opportunities in disguise. Are fundraisers less equipped to handle donor complaints? Over 3 years ago I was asked to pay $10,000 to sponsor a fundraising conference event in D.C. No one likes to hear complaints. .

Why not create a donor appreciation department?

iMarketSmart

Only I think they should be called donor appreciation departments. Imagine a team serving and supporting the fundraisers by helping them come up with creative yet efficient and effective ways to thank and engage donors. The post Why not create a donor appreciation department?

Cold calling major donors to arrange appointments doesn’t work— but this method does

iMarketSmart

That’s why, these days, you need to insert a crucial step in between your marketing/communications and your outreach calls if you want to set-up more appointments with highly qualified major and legacy donors or prospects. Your donors really have no reason to trust you.

Show some donor appreciation!

iMarketSmart

The post Show some donor appreciation! Fundraising Major Giving Planned Giving charity blog donor appreciation donor cultivation legacy gifts major gift marketing tips nonprofit marketing philanthropy blog planned gift marketingYou should know that lots of people try to tell me how to market MarketSmart. They tell me I need to drive tons of traffic to my website. They call me up and tell me I should speak at or sponsor this or that event.

The 5 p’s of engagement fundraising

iMarketSmart

Donors have immense power these days. that provides value to your target audience of potential donors. Most fundraising is very short-sighted. The post The 5 p’s of engagement fundraising appeared first on MarketSmart, LLC |. 1- Permission.

7 Tips to Market Mobile Fundraising to Your Donors

J Campbell Social Marketing

Everyone everywhere is talking about what an incredible tool mobile fundraising can be for nonprofits. Mobile fundraising can be great for your nonprofit, if you put in the time and effort it takes to market your campaigns properly. Remember to thank your donors.

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Donor Psychology: Do you know what really makes your supporters feel good?

iMarketSmart

Funny thing about fundraising is that it all boils down to this: Making sure that your supporters feel good! So now the question is: Do you know what will make each major donor and each planned gift lead or supporter feel good about their decision give to your organization?

3 amazing quotes from major donors

iMarketSmart

The post 3 amazing quotes from major donors appeared first on MarketSmart. Fundraising Major Giving major donors major gift fundraising“I walk over to my desk, take out my pen, and get ready to sign a check for an important program. It’s a great thrill!

14 things you must know about your donors to win major gifts (including planned gifts)

iMarketSmart

Here are 14 things you must know about your donors if you want to raise major and planned gifts (13 of which can be obtained from a donor survey ): 1- Why do they care about your nonprofit’s mission? >> Do You Know the Names of Your Donor’s Influencers?

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The simplest way to acquire a new major donor— FAST

iMarketSmart

Everyone wants new major donors. Related Posts. >> 3 Amazing Quotes from Major Donors. >> Get Started with 3-to-1 Major Gift Fundraising. The post The simplest way to acquire a new major donor— FAST appeared first on MarketSmart | .

Most fundraisers use email the wrong way

iMarketSmart

Sadly most fundraisers are using email the wrong way. Email should NOT be used primarily for fundraising. Think of an email to a donor as you would an email to your friend. I wish fundraisers would finally learn to stop “blasting” and “start engaging” Too many treat email like the button they press to get money out of an ATM. That’s not how donors want to be treated. But donors first need to get value.

3 simple steps to get more money from donor-advised funds (DAF’s)

iMarketSmart

STEP 1- Find out who has a donor-advised fund (among your supporters, advocates, donors, members, alumni, subscribes, etc.). STEP 2- Engage with the people that have a donor-advised fund. Employ a hard ask by simply saying, “Have you ever considered using your donor-advised fund to support ?” Podcast Episode: Donor-Advised Funds (Episode 12, Season 1 – Engagement Fundraising).

Why fundraisers should take some lessons from stockbrokers

iMarketSmart

Major donors stop giving for those very same reasons. Then it dawned on me that wealthy people make financial transactions with stockbrokers and fundraisers in similar ways. Similarly, donors don’t give to nonprofits. >> Donor offer value checklist.

I must sound like a broken record but here’s more nonprofit data that will inspire you to focus more on major donors

iMarketSmart

First I think you’ve got to assess your fundraising strategy. Are you focused on events and low-dollar donors? If you’re not focused on major donors with capacity, it’s time to alter your strategy. Populist fundraising will sink your ship.

The Most Important Step in Donor Acquisition

The Agitator

So, we’ll be using this week to explore the proper onboarding of new donors from that event and the overall importance of proper onboarding generally. In the UK eight of the largest charities are losing donors faster than they acquire them by a rate of 5 to 3.

Your donors want to find meaning in their lives. But are you helping them?

iMarketSmart

I’ve droned on and on about the fact that your job is to make your donors feel good and to facilitate the exchange of dollars for value. And, of course, value is in the eye of the beholder (the donor’s eyes). The post Your donors want to find meaning in their lives.

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6 reasons why some donors prefer to stay anonymous

iMarketSmart

They do not want fundraisers from other organizations to ask them for money (this is the #1 reason according to the Center on Philanthropy study conducted in 1991 titled “Survey on Anonymous Giving”). >> Fundraising vs. Facilitating. >>

35 amazing ways to engage and involve your donors and supporters

iMarketSmart

Recommendations: >> 13 Ways To Engage Major Donors. >> >> Find Ways To Engage With Your Donors. >> >> The Definitive List of Engagement Fundraising Channels. >> >> Five Resources to Help You With Donor Engagement. The post 35 amazing ways to engage and involve your donors and supporters appeared first on MarketSmart | .

Are fundraising tricks and gimmicks worth doing?

iMarketSmart

” Now replace the words customer and buyer with donor and sold with solicited. Also, go ahead and replace salesperson with fundraiser and selling with fundraising. Related Posts: >>Fundraising vs. Selling: How to Overcome the Misconceptions. >>How

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How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

Yet, in the nonprofit sector fundraisers don’t seem to care as much about generating leads or responding to them. I say this because very few nonprofits make it easy for donors to become leads. How much money do you think your organization could raise if it developed more effective and fluid two-way communication channels that facilitated giving (especially for high-value donors)? The post How fast do you respond to your major and planned gift donors’ needs?

Is shaming an effective fundraising strategy?

iMarketSmart

>>5 thoughts that might lead your supporters to feel donor remorse. The post Is shaming an effective fundraising strategy? I was intrigued. . A few weeks ago one of my employees (Nicole) forwarded the following email to me from her beloved alma mater. It was from the president of the school. Impressive! The subject line made clear that he was going to let her know how she can help the University of _. “That’s interesting,” I thought to myself.

FINALLY REVEALED: Dr. Russell James’ secrets to conducting donor surveys

iMarketSmart

And this time he’ll be talking about one of my favorite subjects — donor surveys. Plus his take on donor surveys is a bit different from mine (although not all that much). He’s back! Sure, I’ve got some experience in this area.

What’s your fundraising asking style?

iMarketSmart

According to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.” Asking Matters takes this one step further and applies it to fundraising. The post What’s your fundraising asking style?

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Claire’s 9 ways to get the major donor visit

iMarketSmart

Getting a donor to see you might actually be the hardest part of your job. . In fact, some fundraisers feel that, once they get the meeting set, they are 80% of the way there! She’s provided 9 useful, proven strategies for getting the major donor visit on her blog. SEE ALSO: >> 6 Ways to Get The Most Out of a Major Donor Visit. The post Claire’s 9 ways to get the major donor visit appeared first on MarketSmart, LLC |.

A Brilliant Stewardship Plan for Legacy Society Donors From Down Under

iMarketSmart

A while back on my LinkedIn Group (Major and Planned Gift Marketers) , Sharon Wangman outlined a stewardship plan for Legacy Society donors/members. Sharon said, “ If your donors have included you in the Will you should visit; if you have bequest prospects you should visit.

Dear Donor: You Suck

The Agitator

Sometimes the behavior of folks who call themselves ‘fundraisers’ leaves me speechless. For this example, I’ll let Adrian Salmon ‘s first-hand report speak for all the real fundraisers who care about donors.

You’ve got leads (identified major donor prospects) but are they ‘outreach-ready’?

iMarketSmart

People and vendors in our sector talk a lot about identifying donors, but getting them ready to meet with you is a different story. The problem is that most donors simply aren’t ready to talk to you yet. My statement was met with a grimace and the following response: “That’s not what we train fundraisers to do. I wondered if she had ever donated because, in my experience, as a donor, when fundraisers move too fast they make supporters very uncomfortable.

4 Doable Steps to Donor Love—Via Mal Warwick

Getting Attention

Donor communications that connect—that appreciate, energize and activate your prospects and donors—are THE key to fundraising success. What you may not know though, is how few organizations do donor communications well. How do you nurture and energize your donors?

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