Is donor qualification more important than donor identification?


If you are a major or legacy gift fundraiser, you’re probably responsible for a group of donors on your caseload or portfolio. You might have a team behind you that conducts prospect research. So before a donor is placed on your caseload you need to qualify them.

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[Guest Post] Using your data to build real relationships

Fundraising Coach

He's a fundraiser, a database whiz, and regular conference speaker. How to use data to build authentic relationships with prospects. Yet the reality is that data will never replace the core tenets of fundraising - building an authentic connection between your mission and the donor.

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5 Simple Strategies to Organize Your Nonprofit’s Donor Data

Kivi's Nonprofit Communications Blog

Your team might not be collecting enough data, or enough of the data you need. Luckily, there are many simple strategies your team can try to make the most of your donor data. Maintain clean donor profiles. Track individual donor relationships.

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction


EveryAction stores over 89 million "Action Profiles" of donors and supporters, which means that a significant number of EveryAction forms come pre-filled. Your donors can update their own information. Cultivate major donors with Moves Management.

Time is assuredly not on our side.

A Small Change

Capital & Major DonorsOh that song and those Rolling Stones singing ‘tiiiiiiiime, is our our side, yes it is… ’ Well, Mick, for the fundraiser in today’s obscenely fragmented and fast moving culture time isn’t on our side, at all.

How to Improve and Develop Process at Your Nonprofit


This is timely considering our team at MarketSmart is currently defining and implementing improvements in our processes. There are a variety of factors that play into why implementation of process is taxing, the least of which is executing change management amongst your team or staff.

Tracking More Than A Name

A Small Change

We have just reached a point in our campaign where there is a need to be more meticulous about how donor prospects are tracked. Currently, we have a number of committees all working simultaneously with multiple prospect lists. The more events and prospecting sessions we have, the more difficult it becomes to track information and keep it consistent. It is important when tracking donors to record past and current actions/status instead of solely prospect names.

Improve Donor Stewardship with These 5 Proven Strategies

Fundraising Coach

To successfully retain donors , nonprofits need to invest time into cultivating and maintaining long-lasting relationships, from the first donation onward. With a concrete donor stewardship plan in place, donors will feel more valued and invested in your nonprofit.

The $100,000,000 Gift – Fairytale Versus Reality

JCA Insights

Clearly, a $100,000,000 gift is an exceptional event in the lifecycle of any institution, but the model for finding your next donor, be it for one hundred, one thousand or one million dollars is to leverage the value of the long-term relationship. It is also finding that model for how to cultivate new donors and using it to mine your databases for prospects. There are many Luskins hiding in donor databases.

[GUEST POST] How Small Shops Can Overcome the Challenges of Fundraising Software

Fundraising Coach

Using software is essential, but the use you'll get from it is only as good as your data and the training your provide your team. Effective and cohesive fundraising software is one of the keys to successful donor management. Focus on team unity. Don’t hoard donor files!

Is Fundraising a Fail? New National Study Paints a Pretty Dim Picture of Nonprofit Fundraising

Marketing for Nonprofits

Also, check out my thoughts below on what the industry needs to do to ensure that all fundraisers and the organizations and causes WE love have the money and donors WE need to succeed! Money isn't everything but if you want A-Talent on your fundraising team, be prepared to pay and let these folks lead. Goal setting for fundraising should ALWAYS start with an analysis of your donor database, be done FROM THE BOTTOM UP, and include Non-Financial Metrics.