Dig Into Your Donor Database

Nonprofit Marketing Blog

We’re excited to partner with Barbara so she can share her extensive knowledge of strategic development planning and donor-focused fundraising with the Network for Good community! Donors of all kinds—individuals, foundations, and corporations—are back, baby!

Is donor qualification more important than donor identification?


If you are a major or legacy gift fundraiser, you’re probably responsible for a group of donors on your caseload or portfolio. You might have a team behind you that conducts prospect research. So before a donor is placed on your caseload you need to qualify them.

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Donor Research: 7 Tools for Creating a Prospect Profile

Fundraising Coach

One of the most enjoyable aspects of major gift fundraising is getting to build relationships with donors. A good practice is to run yourself through the prospecting tool first. Creating a Donor Prospect Profile. Your own donor database.

5 Inventive Ways Donor Data Can Boost Your EOY Fundraising


The giving spirit is high, and donors want to know how they can contribute to the causes that they care about. Your organization needs to do more than simply ask your donors for contributions. Retain more donors. Your data, after all, provides insight into your donors.

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3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

How can you expect donors to find your organization and contribute if you don’t make them aware of your campaigns? Below, you’ll find three ideas for promoting online fundraising campaigns to donors. 1: Choosing and Organizing Your Prospects. Automate mailings to selected donors.

How Well Do You Know Your Database?

A Small Change

Every organization I’ve worked for has always had a hard time using their database to capture donor information and keeping it up-to-date. Many will say this is because they don’t have the staffing to properly update the database. Every organization should make sure that they are training their new employees as to where donor information lives in their system. The biggest obstacle to using your database proficiently is understanding how to use it.

5 Simple Strategies to Organize Your Nonprofit’s Donor Data

Kivi's Nonprofit Communications Blog

Luckily, there are many simple strategies your team can try to make the most of your donor data. Maintain clean donor profiles. Track individual donor relationships. Think your team needs to learn how to better organize its donor data? Maintain clean donor profiles.

[Guest Post] Using your data to build real relationships

Fundraising Coach

He's a fundraiser, a database whiz, and regular conference speaker. How to use data to build authentic relationships with prospects. Yet the reality is that data will never replace the core tenets of fundraising - building an authentic connection between your mission and the donor.

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction


EveryAction stores over 89 million "Action Profiles" of donors and supporters, which means that a significant number of EveryAction forms come pre-filled. Your donors can update their own information. Cultivate major donors with Moves Management.

Time is assuredly not on our side.

A Small Change

Capital & Major DonorsOh that song and those Rolling Stones singing ‘tiiiiiiiime, is our our side, yes it is… ’ Well, Mick, for the fundraiser in today’s obscenely fragmented and fast moving culture time isn’t on our side, at all.

Are you taking notes?

A Small Change

It’s always a win during in-person meetings when our supporters and prospects share about their families, work, interests, passions, and other colors that shape their story.

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Tracking More Than A Name

A Small Change

We have just reached a point in our campaign where there is a need to be more meticulous about how donor prospects are tracked. Currently, we have a number of committees all working simultaneously with multiple prospect lists. The more events and prospecting sessions we have, the more difficult it becomes to track information and keep it consistent. It is important when tracking donors to record past and current actions/status instead of solely prospect names.

How to Improve and Develop Process at Your Nonprofit


What if on an organizational level you did not have a procedure that was set in stone for how to operate a specific practice (entering new donations into the database, for example). For nonprofits that tends to be communicating with donors and supporters. Developing process is tricky.

GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising


Using this process to identify different types of donors in your universe is extremely useful in guiding your efforts to segment your list and fine tune the messaging that you use for each group. Oscar One-Off Donor 2. Luna Lapsed Donor. Oscar One-Off Donor.

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The Ultimate Planned Gift Marketing Strategy (4 simple steps)


That includes non-donors and people that are not on your organization’s radar at all. In fact, many of my clients tell me that anywhere from 30% to more than 80% of their planned gifts come from people not currently in their database.

Data! Data! Data! Where to Start?

Kivi's Nonprofit Communications Blog

Not sure where to start when digging into your fundraising database? But measuring new donors who mail in checks throughout the year can get a little tricky if you do not have a donor database. The goal is to consistently grow your number of new donors.

5 Steps to Consistent Communications (+ Instant Connection)

Getting Attention

Consistency enables your people and prospects to recognize your organization’s communications in a flash. For example, use your CRM or donor database to segment your lists in the way that’s most meaningful, then customize messages accordingly.

Out of the Shadows: The danger of shadow databases and the 3 keys to eliminating them

JCA Insights

Imagine this scenario: An important donor calls your organization asking why she did not receive her invitation to the annual VIP luncheon. Shadow systems can be a serious problem in any organization, because manually updating and synchronizing information between your CRM system or donor database (the primary system of record) and these extra lists is time-consuming and often overlooked. Your donor database is the key to institutional knowledge.

Donor Data: 5 Data Tips for More Efficient Fundraising

Fundraising Coach

Donor data is essentially a free resource providing insight into your supporters’ lives. Their interests, their preferences, their giving abilities— all of this can be gleaned from donor data. . Segment your donor data for heightened insights.

Improve Donor Stewardship with These 5 Proven Strategies

Fundraising Coach

To successfully retain donors , nonprofits need to invest time into cultivating and maintaining long-lasting relationships, from the first donation onward. With a concrete donor stewardship plan in place, donors will feel more valued and invested in your nonprofit.

Still-Time Summer Marketing Sizzlers

Getting Attention

Here’s where you rely on your robust, reliable donor management software. The more you know and log about your prospects and donors, the better you’ll connect with them. Connect with Your Patrons, Donors, and other Supporters via THEIR Summer Habits and Passions. Part 1.

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The $100,000,000 Gift – Fairytale Versus Reality

JCA Insights

Clearly, a $100,000,000 gift is an exceptional event in the lifecycle of any institution, but the model for finding your next donor, be it for one hundred, one thousand or one million dollars is to leverage the value of the long-term relationship. It is also finding that model for how to cultivate new donors and using it to mine your databases for prospects. There are many Luskins hiding in donor databases.

Donor-Centered Solicitation Plans

A Small Change

When writing a solicitation plan for a donor, it can be easy to get caught up in your classic elevator speech. However, for your closest donors and board members, this information can become repetitive. Whether you ask or are being asked for money, you need to cater to each specific donor in a unique and fresh way. The strength of one-on-one solicitations is in your ability to speak to an individual donor.

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To Be or Not To Be- Donor Loyalty

A Small Change

Is donor loyalty changing? When I look at Haiti as an example of the new kind of donor loyalty I’m not sure if I should be encouraged or discouraged. Does the decline in donor loyalty impact they way that we thank one-time annual fund donors? Should we invest less in cultivating repeat donor gifts? Is your organization experiencing a decline in donor loyalty? Do you have a hard time holding onto your monthly or regular donors?

Don’t waste time trying to copy the #icebucketchallenge

Fundraising Coach

These Kicks are designed to remind them to get out from behind their desk to interact with 5-10 major donors and prospects. million raised from existing donors plus 1.2 million new donors. Invest in a great donor database & learning how to use it.

How Nonprofit CRM Management Can Improve Donor Stewardship

Ann Green

If your organization is looking for ways to amp up your donor stewardship and build better relationships with supporters, look no further than your nonprofit Customer Relationship Management (CRM). Your CRM is full of useful management tools that can aid you in cultivating donors.

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8 Tips for Email Fundraising | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. You could buy an enormous list of cold prospects or focus on a carefully built list of people who care.

33 Ideas that Change the Fundraising Game

delicious NonprofitMarketing

Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. How to engage your board and new prospects. Tis the season for email marketing. We can help.

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[GUEST POST] How Small Shops Can Overcome the Challenges of Fundraising Software

Fundraising Coach

Effective and cohesive fundraising software is one of the keys to successful donor management. No matter where your donor data is housed, whether it’s in an Excel sheet or a CRM, it’s far more useful when it is organized, accurate, and up-to-date. Don’t hoard donor files!

13 Tips for Raising Money Online | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. Tis the season for email marketing. We can help.

Definitions for All of the Different Types of Grants

Seeking Grant Money Today

If you are researching or are about to research (or prospect) for possible grant opportunities for a nonprofit, but you are not sure what each different type of grant is or what each is used for (i.e. It not only provides one of the most complete databases of currently available grants (to fund any specific combination of: cause, for different types of programs or projects, for services provided in different regions all over the world).

Is Fundraising a Fail? New National Study Paints a Pretty Dim Picture of Nonprofit Fundraising

Marketing for Nonprofits

Also, check out my thoughts below on what the industry needs to do to ensure that all fundraisers and the organizations and causes WE love have the money and donors WE need to succeed! Goal setting for fundraising should ALWAYS start with an analysis of your donor database, be done FROM THE BOTTOM UP, and include Non-Financial Metrics. How many donors do we have? How much attrition can we expect in our donor base this year, i.e. who will NOT give?