Get More from Your Donor Database

Getting Attention

Your database tools have the potential to dramatically increase marketing and fundraising results if you use them right. Good data in generates value out, no matter what database solution you use. If possible, it’s best to have this conversation before implementing the database.

That ole donor database

A Small Change

It is the <drum roll please> Donor Database ! Raiser’s Edge, Salesfore, E-tapestry, Neon, Donor Perfect, and Kindful are all popular and helpful options, though some non-profits are still rolling Excel style. Capital & Major Donors

Why You Need a Good Donor Database

Ann Green

What type of donor database do you have, or do you even have one at all? If you’re using Excel instead of a database because it’s free, stop doing that. A spreadsheet is not a database. A good database can help you raise more money.

Donor Databases Aren't One-Size-Fits-All; Here's How to Find the Best Fit

EveryAction

Shopping for a donor database is a complicated process, which is made even more difficult when it is hard to find information about a software's compatibility with your organization's unique mission and needs. That's why we've put together a collection of guides to the process of evaluating and selecting database tools, customized for several types of organizations that we commonly work with.

Dig Into Your Donor Database

Nonprofit Marketing Blog

We’re excited to partner with Barbara so she can share her extensive knowledge of strategic development planning and donor-focused fundraising with the Network for Good community! Donors of all kinds—individuals, foundations, and corporations—are back, baby!

How Many Donor Databases Are There?

Fundraising 123

I thought it might be useful to compile a list of all of the commercial donor databases I’m aware of. This list came from my head, my bookmarks, and lists compiled by NTEN and Idealware for their donor management software surveys (and I’m not certain all of these are actually donor databases). Feel free to let me know what I missed, which systems no longer exist, and which aren’t really donor databases.

Is donor qualification more important than donor identification?

iMarketSmart

If you are a major or legacy gift fundraiser, you’re probably responsible for a group of donors on your caseload or portfolio. Or you might enlist the help of a wealth screening or predictive analytics and modeling firm to help you identify the best donors for your portfolio.

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5 Simple Strategies to Organize Your Nonprofit’s Donor Data

Kivi's Nonprofit Communications Blog

Luckily, there are many simple strategies your team can try to make the most of your donor data. Maintain clean donor profiles. Track individual donor relationships. Think your team needs to learn how to better organize its donor data? Maintain clean donor profiles.

[Guest Post] Using your data to build real relationships

Fundraising Coach

He's a fundraiser, a database whiz, and regular conference speaker. Yet the reality is that data will never replace the core tenets of fundraising - building an authentic connection between your mission and the donor. Guest Posts donor databases

5 Inventive Ways Donor Data Can Boost Your EOY Fundraising

EveryAction

The giving spirit is high, and donors want to know how they can contribute to the causes that they care about. Your organization needs to do more than simply ask your donors for contributions. Retain more donors. Your data, after all, provides insight into your donors.

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[Question Marc] What are the best donor management systems?

Fundraising Coach

I get lots of questions similar to this all the time: Quick question: Do you have a few favorite donor database software recommendations. Especially for collecting donor giving habits. Donor databases are vital for nonprofit fundraising.

GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

EveryAction

Using this process to identify different types of donors in your universe is extremely useful in guiding your efforts to segment your list and fine tune the messaging that you use for each group. Oscar One-Off Donor 2. Luna Lapsed Donor. Oscar One-Off Donor.

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3 Ways to Stay Safe from Cyber Attack

Getting Attention

Even worse, it will require an enormous investment of time and budget to repair and get back up and going; even with that, critical donor data, program stats , and email lists may be lost or corrupted. Yes, this has to matter to you.

How to Build Donor Loyalty

Kivi's Nonprofit Communications Blog

We are very excited to have donor research expert Adrian Sargeant join us for a brand new webinar this month on donor loyalty. Adrian will show you the latest research and findings from the world of donor retention and how you can apply it during a BRAND NEW WEBINAR you won’t want to miss: How to Build Donor Loyalty: Lessons from Testing and Research. Adrian knows why some donors stick around and others disappear.

8 Tips to Strengthen Your Database to Help Build a Strong Donor Base

Fundraising 123

A Stronger Database = A Stronger Donor Base Whether you refer to your Access database of donor information as simply your ‘mailing list' or you have specialized development software for ‘constituent relationship management', the records you keep provide the lifeline between you and your donors. Investing the proper time and effort in maintaining whatever system you use for donor records management will result in happier, more generous donors and volunteers.

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Connecting with Donors through Your Database

Fundraising 123

Are you busy chasing the next donor and not developing the one you just signed up? A marketing database connects you with your donors on a daily basis and how their requests, enquiries and generosity are flagged in the database will affect the length and strength of the relationship to your organisation. These are four critical elements for connecting with your donors, but now let’s look at segmentation. Because donors will feel connected.

How to Collect Donor Data Without Being Annoying

Kivi's Nonprofit Communications Blog

As a marketer, I want to build communication strategies that are founded on research and real insights from everyday donors. I want to know what your donors care about, how they want to be communicated with, and what kind of content resonates with them. Rachel Clemens.

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What to Listen for in Donor Onboarding

The Agitator

More fundamentally, they change the economic engine from one of pure volume (make more, ask more with all its diminishing returns and inevitable slow/no growth trajectory) and guesswork on what to send, to one based on donor understanding.”. You have donors like this.

How to keep your donors in 2016

iMarketSmart

In the nonprofit world, it’s widely recognized that retaining donors can be quite challenging. I believe this has led many nonprofits to focus instead on continuously acquiring more donors. Key donors hop away. Now you can crack the code to donor retention too!

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5 Ways to Thank and Recognize Your Donors Using Digital Tools and Social Media

J Campbell Social Marketing

Donor attrition continues at a startling rate. Some nonprofits are losing as many as 90% of their first-time donors on an annual basis! The average across all types of donors isn’t much better, with about 59% of annual givers dropping off the radar each year. . Donor Spotlight.

7 Techniques to Boost Donor Engagement

Fundraising Coach

Does it meaning getting involved in other roles like volunteering or getting more donors to read your communications? Once you have an idea of what that engagement looks like, use the following seven techniques to amp up donor engagement. Be genuine when asking donors to engage.

Improve Donor Stewardship with These 5 Proven Strategies

Fundraising Coach

To successfully retain donors , nonprofits need to invest time into cultivating and maintaining long-lasting relationships, from the first donation onward. With a concrete donor stewardship plan in place, donors will feel more valued and invested in your nonprofit.

3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

How can you expect donors to find your organization and contribute if you don’t make them aware of your campaigns? Below, you’ll find three ideas for promoting online fundraising campaigns to donors. That’s where donor segmentation comes in. Automate mailings to selected donors.

Nonprofit Spring Cleaning Part One – Tackling Your Donor Data

Ann Green

Update and improve your donor database. Your donor database is an important tool and it needs to be up-to-date and filled with accurate information about your donors. Your database isn’t just a place to keep addresses and gift amounts.

Is the Donor First?

A Small Change

He made some really bold statements about the way we talk about potential and existing donors. The more we treat our donors as partners and friends of the organization, the more tightly connected to the mission of the organization they become. Related posts: Great Donor Stories Evaluating Your Donor Management Software Turning it Over to the Donor Keeping Info in Your Donor Database Tangible Donor Cultivation.

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Deeper Dive into the Knight Foundation's Connected Citizens Report: Building Connections and Engaging Your Community

Fundraising 123

Donor Databases Case Studies & White PapersThe intent of our report Connected Citizens: The Power, Peril and Potential of Networks , was to explore the role of networks in community life and how loose networks of individuals are affecting social change. . Recent rapid advances in digital media and technology have changed how people connect to information and how they connect to each other. People are moving from passive consumers to active users.

How Nonprofit CRM Management Can Improve Donor Stewardship

Ann Green

If your organization is looking for ways to amp up your donor stewardship and build better relationships with supporters, look no further than your nonprofit Customer Relationship Management (CRM). Your CRM is full of useful management tools that can aid you in cultivating donors.

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Make an Investment in Your Donors

Ann Green

Think of it as making an investment in your donors. Invest in a good database and email service provider. A better database and email service provider can help you raise more money. A better database can help you with retention. Invest in thanking your donors.

[Guest Post] Why Donors Stop Giving

Fundraising Coach

He gets both databases and effective fundraising. So I asked him if he’d write a post on donor retention. Jay is a serial entrepreneur, the creator of eTapestry and now the creator of Bloomerang a web-based donor database focused on helping your nonprofit retain donors.

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Avoid the Cringe-Inducing Moment of Calling a Deceased Donor

The Agitator

This easy-to-use tool enables you to go online and quickly— and without charge – get an overview of who on your database is deceased. The Importance of Deceased Donor Information. As Nick discusses in his post, that’s an easy goal for us to meet that donors notice and remember.

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Write for Fundraising123!

Fundraising 123

Tags: Email 101 Donor Databases Nonprofit Marketing Web Site 101 Fundraising 101: Getting Started Social Networking

Stop Telling Your Donors Who They Are

The Agitator

Dramatically increased competition in a time of declining numbers of donors — 23.6% more organizations chasing 7% fewer donors. For this reason alone, there’s no question in my mind that the primary task for most nonprofits must be to deal with this issue of competition for donors and donor loyalty, not by carrying on business-as-usual (and maybe even adding in a few more appeals and more emails), but by taking the issue of donor identity seriously.

Donor-Centered Solicitation Plans

A Small Change

When writing a solicitation plan for a donor, it can be easy to get caught up in your classic elevator speech. However, for your closest donors and board members, this information can become repetitive. Whether you ask or are being asked for money, you need to cater to each specific donor in a unique and fresh way. The strength of one-on-one solicitations is in your ability to speak to an individual donor.

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5 Ways Nonprofit Tech Can Improve Your Donor Stewardship

Fundraising Coach

Think about it this way: your nonprofit may be an expert at encouraging first-time donors to contribute. By creating a foolproof stewardship plan you can retain the donors you’ve cultivated. The benefits of retaining donors are endless, but the process is easier said than done.

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Donor retention: Dance with the ones who brung ya

Fundraising Coach

Did you know the average nonprofit loses 7 donor out of 10 every year?! Indiana University’s Adrian Sargeant, author of great books like “ Building Donor Loyalty [Amazon affiliate link], has done statistical research proving this. Or worse, we take those donors for granted.

Donor Research: 7 Tools for Creating a Prospect Profile

Fundraising Coach

One of the most enjoyable aspects of major gift fundraising is getting to build relationships with donors. Creating a Donor Prospect Profile. Your own donor database. The best place to start your research is in your own database. Get 100 donors in the next 12 weeks?

To Be or Not To Be- Donor Loyalty

A Small Change

Is donor loyalty changing? When I look at Haiti as an example of the new kind of donor loyalty I’m not sure if I should be encouraged or discouraged. Does the decline in donor loyalty impact they way that we thank one-time annual fund donors? Should we invest less in cultivating repeat donor gifts? Is your organization experiencing a decline in donor loyalty? Do you have a hard time holding onto your monthly or regular donors?

Three Wise Investments That Can Help You Raise More Money

Ann Green

Invest in a good database. Plain and simple, a good database can help you raise more money. You can segment your donors by amount and politely ask them to give a little more in your next appeal – $35 or $50 instead of $25. You can send special mailings to your monthly donors.

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The Donor You Don’t Know

The Agitator

You thought you “knew” her … the donor who’s given you $200 a year faithfully for the past five years. But suppose I had handed you a piece of paper well before that sad event showing you that specific donor gave substantially more money per year to each of seven specific other organizations … three of them direct competitors of yours. Third, you can also see how those specific donors of yours, who are giving you a pittance, give to the organizations to whom they are more generous.

13 Secrets of Holiday Fundraising Online | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

Fundraising 123

Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. Inspire your donors. Re-inspire your donors monthly and listen to what they say.

Time is assuredly not on our side.

A Small Change

Capital & Major DonorsOh that song and those Rolling Stones singing ‘tiiiiiiiime, is our our side, yes it is… ’ Well, Mick, for the fundraiser in today’s obscenely fragmented and fast moving culture time isn’t on our side, at all.

The great donor exodus – and what to do about it

Nonprofit Marketing Blog

The headline of the results is this: Repeat donors matter most. The good news is we could double the fundraising results of most nonprofits by doing a better job keeping our donors. Every organization should establish a goal for what their donor retention should be.

(Lack of) Speed Kills

The Agitator

Whether you know it or not, your donors (especially your new donors) have those same questions. Consequently, a large part of your donor services infrastructure must likewise be dedicated to convincing people it’s OK to donate to you by dealing with them quickly.