Get More from Your Donor Database

Getting Attention

Your database tools have the potential to dramatically increase marketing and fundraising results if you use them right. Good data in generates value out, no matter what database solution you use. If possible, it’s best to have this conversation before implementing the database.

Which Donor Database is Right for YOU?

Wild Woman Fundraising

Recently I helped a small, all volunteer run nonprofit orchestra choose their first database. It was done with some delays, but we got our data from various spreadsheets put into the online database, and we started using it. What do you need your database to do?

That ole donor database

A Small Change

It is the <drum roll please> Donor Database ! Raiser’s Edge, Salesfore, E-tapestry, Neon, Donor Perfect, and Kindful are all popular and helpful options, though some non-profits are still rolling Excel style. Capital & Major Donors

New Free Webinar: Nov 11th The Brave New World of Donor Databases

Wild Woman Fundraising

NEW FREE WEBINAR: The Brave New World of Donor Databases with Robert Weiner. Maybe you think — or know — that it’s time to replace your donor database or CRM (Constituent Relationship Management system). Links to donor database resources. Robert Weiner.

Why You Need a Good Donor Database

Ann Green

What type of donor database do you have, or do you even have one at all? If you’re using Excel instead of a database because it’s free, stop doing that. A spreadsheet is not a database. A good database can help you raise more money.

Donor Databases Aren't One-Size-Fits-All; Here's How to Find the Best Fit

EveryAction

Shopping for a donor database is a complicated process, which is made even more difficult when it is hard to find information about a software's compatibility with your organization's unique mission and needs. That's why we've put together a collection of guides to the process of evaluating and selecting database tools, customized for several types of organizations that we commonly work with.

Dig Into Your Donor Database

Nonprofit Marketing Blog

We’re excited to partner with Barbara so she can share her extensive knowledge of strategic development planning and donor-focused fundraising with the Network for Good community! Donors of all kinds—individuals, foundations, and corporations—are back, baby!

Is donor qualification more important than donor identification?

iMarketSmart

If you are a major or legacy gift fundraiser, you’re probably responsible for a group of donors on your caseload or portfolio. Or you might enlist the help of a wealth screening or predictive analytics and modeling firm to help you identify the best donors for your portfolio.

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Happy Birthday!

Wild Woman Fundraising

Which donor database should you buy? Happy Birthday to my blog! 3 years of rabble rousing! What Wild times we have had in the last 3 years! What were some of my most popular posts in the last few years? My mistakes! What were my mistakes in fundraising? CONFLICT!

3 Ways to Stay Safe from Cyber Attack

Getting Attention

Even worse, it will require an enormous investment of time and budget to repair and get back up and going; even with that, critical donor data, program stats , and email lists may be lost or corrupted. Yes, this has to matter to you.

5 Simple Strategies to Organize Your Nonprofit’s Donor Data

Kivi's Nonprofit Communications Blog

Luckily, there are many simple strategies your team can try to make the most of your donor data. Maintain clean donor profiles. Track individual donor relationships. Think your team needs to learn how to better organize its donor data? Maintain clean donor profiles.

[Question Marc] What are the best donor management systems?

Fundraising Coach

I get lots of questions similar to this all the time: Quick question: Do you have a few favorite donor database software recommendations. Especially for collecting donor giving habits. Donor databases are vital for nonprofit fundraising.

How to Build Donor Loyalty

Kivi's Nonprofit Communications Blog

We are very excited to have donor research expert Adrian Sargeant join us for a brand new webinar this month on donor loyalty. Adrian will show you the latest research and findings from the world of donor retention and how you can apply it during a BRAND NEW WEBINAR you won’t want to miss: How to Build Donor Loyalty: Lessons from Testing and Research. Adrian knows why some donors stick around and others disappear.

3 Ways to Stay Safe from Cyber Attack

Getting Attention

Even worse, it will require an enormous investment of time and budget to repair and get back up and going; even with that, critical donor data, program stats , and email lists may be lost or corrupted. Yes, this has to matter to you.

How to stay competitive in your fundraising career

Wild Woman Fundraising

Well, when it comes to finding new donors for your cause, you might want to look at people who have these skills, as they will be the ones who are employed, and who might have disposable income to give to your cause. What about cloud based databases as a skill?

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5 Inventive Ways Donor Data Can Boost Your EOY Fundraising

EveryAction

The giving spirit is high, and donors want to know how they can contribute to the causes that they care about. Your organization needs to do more than simply ask your donors for contributions. Retain more donors. Your data, after all, provides insight into your donors.

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GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

EveryAction

Using this process to identify different types of donors in your universe is extremely useful in guiding your efforts to segment your list and fine tune the messaging that you use for each group. Oscar One-Off Donor 2. Luna Lapsed Donor. Oscar One-Off Donor.

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How to Collect Donor Data Without Being Annoying

Kivi's Nonprofit Communications Blog

As a marketer, I want to build communication strategies that are founded on research and real insights from everyday donors. I want to know what your donors care about, how they want to be communicated with, and what kind of content resonates with them. Rachel Clemens.

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8 Tips to Strengthen Your Database to Help Build a Strong Donor Base

Fundraising 123

A Stronger Database = A Stronger Donor Base Whether you refer to your Access database of donor information as simply your ‘mailing list' or you have specialized development software for ‘constituent relationship management', the records you keep provide the lifeline between you and your donors. Investing the proper time and effort in maintaining whatever system you use for donor records management will result in happier, more generous donors and volunteers.

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Connecting with Donors through Your Database

Fundraising 123

Are you busy chasing the next donor and not developing the one you just signed up? A marketing database connects you with your donors on a daily basis and how their requests, enquiries and generosity are flagged in the database will affect the length and strength of the relationship to your organisation. These are four critical elements for connecting with your donors, but now let’s look at segmentation. Because donors will feel connected.

How to keep your donors coming back every year

Wild Woman Fundraising

Your donors are waving goodbye to you. Our donors don’t give year after year. Donors staying loyal is the exception, not the rule. According to Chuck Longfield , ten years ago the average retention rates of a newly acquired donor were roughly 33%. Survey your donors.

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How Can You Get More Money in the Mail?

Wild Woman Fundraising

Did you know that putting a picture and the donor’s name on each page helps the reader’s eye stop and continue with your letter, even if they’re tempted to skip over whole paragraphs? Have you ever heard of the Who’s Mailing What Database ?

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What to Listen for in Donor Onboarding

The Agitator

More fundamentally, they change the economic engine from one of pure volume (make more, ask more with all its diminishing returns and inevitable slow/no growth trajectory) and guesswork on what to send, to one based on donor understanding.”. You have donors like this.

5 Ways to Thank and Recognize Your Donors Using Digital Tools and Social Media

J Campbell Social Marketing

Donor attrition continues at a startling rate. Some nonprofits are losing as many as 90% of their first-time donors on an annual basis! The average across all types of donors isn’t much better, with about 59% of annual givers dropping off the radar each year. . Donor Spotlight.

How to keep your donors in 2016

iMarketSmart

In the nonprofit world, it’s widely recognized that retaining donors can be quite challenging. I believe this has led many nonprofits to focus instead on continuously acquiring more donors. Key donors hop away. Now you can crack the code to donor retention too!

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7 Techniques to Boost Donor Engagement

Fundraising Coach

Does it meaning getting involved in other roles like volunteering or getting more donors to read your communications? Once you have an idea of what that engagement looks like, use the following seven techniques to amp up donor engagement. Be genuine when asking donors to engage.

Improve Donor Stewardship with These 5 Proven Strategies

Fundraising Coach

To successfully retain donors , nonprofits need to invest time into cultivating and maintaining long-lasting relationships, from the first donation onward. With a concrete donor stewardship plan in place, donors will feel more valued and invested in your nonprofit.

Nonprofit Spring Cleaning Part One – Tackling Your Donor Data

Ann Green

Update and improve your donor database. Your donor database is an important tool and it needs to be up-to-date and filled with accurate information about your donors. Your database isn’t just a place to keep addresses and gift amounts.

3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

How can you expect donors to find your organization and contribute if you don’t make them aware of your campaigns? Below, you’ll find three ideas for promoting online fundraising campaigns to donors. That’s where donor segmentation comes in. Automate mailings to selected donors.

I used to hate calling major donors! But now… Interview with Kristen Kennedy

Wild Woman Fundraising

It’s just part of my day, like documenting donor conversations in my database or working on a proposal. Join us at the Nonprofit Leadership Summit and LEARN: How to Get the Meeting with Your Major Donor. So do you have like a database that tracks this?

Is the Donor First?

A Small Change

He made some really bold statements about the way we talk about potential and existing donors. The more we treat our donors as partners and friends of the organization, the more tightly connected to the mission of the organization they become. Related posts: Great Donor Stories Evaluating Your Donor Management Software Turning it Over to the Donor Keeping Info in Your Donor Database Tangible Donor Cultivation.

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How Nonprofit CRM Management Can Improve Donor Stewardship

Ann Green

If your organization is looking for ways to amp up your donor stewardship and build better relationships with supporters, look no further than your nonprofit Customer Relationship Management (CRM). Your CRM is full of useful management tools that can aid you in cultivating donors.

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Avoid the Cringe-Inducing Moment of Calling a Deceased Donor

The Agitator

This easy-to-use tool enables you to go online and quickly— and without charge – get an overview of who on your database is deceased. The Importance of Deceased Donor Information. As Nick discusses in his post, that’s an easy goal for us to meet that donors notice and remember.

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Make an Investment in Your Donors

Ann Green

Think of it as making an investment in your donors. Invest in a good database and email service provider. A better database and email service provider can help you raise more money. A better database can help you with retention. Invest in thanking your donors.

Deeper Dive into the Knight Foundation's Connected Citizens Report: Building Connections and Engaging Your Community

Fundraising 123

Donor Databases Case Studies & White PapersThe intent of our report Connected Citizens: The Power, Peril and Potential of Networks , was to explore the role of networks in community life and how loose networks of individuals are affecting social change. . Recent rapid advances in digital media and technology have changed how people connect to information and how they connect to each other. People are moving from passive consumers to active users.

[Guest Post] Why Donors Stop Giving

Fundraising Coach

He gets both databases and effective fundraising. So I asked him if he’d write a post on donor retention. Jay is a serial entrepreneur, the creator of eTapestry and now the creator of Bloomerang a web-based donor database focused on helping your nonprofit retain donors.

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Write for Fundraising123!

Fundraising 123

Tags: Email 101 Donor Databases Nonprofit Marketing Web Site 101 Fundraising 101: Getting Started Social Networking

Stop Telling Your Donors Who They Are

The Agitator

Dramatically increased competition in a time of declining numbers of donors — 23.6% more organizations chasing 7% fewer donors. For this reason alone, there’s no question in my mind that the primary task for most nonprofits must be to deal with this issue of competition for donors and donor loyalty, not by carrying on business-as-usual (and maybe even adding in a few more appeals and more emails), but by taking the issue of donor identity seriously.

Donor-Centered Solicitation Plans

A Small Change

When writing a solicitation plan for a donor, it can be easy to get caught up in your classic elevator speech. However, for your closest donors and board members, this information can become repetitive. Whether you ask or are being asked for money, you need to cater to each specific donor in a unique and fresh way. The strength of one-on-one solicitations is in your ability to speak to an individual donor.

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5 Ways Nonprofit Tech Can Improve Your Donor Stewardship

Fundraising Coach

Think about it this way: your nonprofit may be an expert at encouraging first-time donors to contribute. By creating a foolproof stewardship plan you can retain the donors you’ve cultivated. The benefits of retaining donors are endless, but the process is easier said than done.

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Would you like to learn the secrets of finding new donors?

Wild Woman Fundraising

NEW: Secrets of Finding New Donors E-Course. How to find, engage and retain your nonprofit donors. Secrets of Finding New Donors. How can you find more givers for your donor giving circle? You may say, “Well, I don’t know any rich people who could become donors” but you’ve got it all backwards. Is your donor database tiny? Are you looking desperately for donors? Are you worried that most of your donors are inactive?

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Donor retention: Dance with the ones who brung ya

Fundraising Coach

Did you know the average nonprofit loses 7 donor out of 10 every year?! Indiana University’s Adrian Sargeant, author of great books like “ Building Donor Loyalty [Amazon affiliate link], has done statistical research proving this. Or worse, we take those donors for granted.

Just say no to #donorlove and say hello to staff love

Wild Woman Fundraising

a lot of people are all about donor love. I say, “NUTS to donor love, how about staff love? Why would we ever want to try to be good to our donors without first thinking, “How well are staff getting treated?” We say, “Call your donor!

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