Expert insights. Personalized for you.
Social media fundraising is getting easier, thanks to some great new Facebook features designed specifically to make it easier for nonprofits to raise money on the social network. Donations Option Inside Personal Status Updates. Feature 3: Donate Button. MORE
When you shop at smile.amazon.com, you’ll find the exact same low prices, vast selection and convenient shopping experience as Amazon.com, with the added bonus that Amazon will donate a portion of the purchase price to your favorite charitable organization. AmazonSmile Foundation donates 0.5% However, no donations will be made to your organization until you complete your free registration." MORE
It will lead to missed connections with supporters, and thus, a seeming inability to raise money using the platforms. However, raising money using social media, specifically Facebook, can be done. When I spoke to them, they had raised $250,000 through Facebook alone. MORE
On #GivingTuesday, for the profits made through each speciality holiday gift collection, West Elm donated 100% of the profits to the respective nonprofit. From November 1 to 27, the bank collected unexpired, nonperishable food items and monetary donations to benefit local food pantries. MORE
Text-to-give, text-to-donate, or text-to-tithe are all names for the fundraising strategy through which your donors are encouraged to give through their phones’ native text messaging app. So what are some proven ways to maximize your nonprofit text-to-give strategy to drive donations? MORE
Social networking website gurus, Experience Project , on this past Thursday August 6th launched a brand new Twitter campaign called TwitCause designed to raise money for nonprofits through the Twitter website and its users (TwitCause is not really a Twitter application such as TweetDeck or Twitter On Facebook are - it's more of a proposition for Twitter users to join in on their effort to raise donations for nonprofits). MORE
But did you know that Facebook lets nonprofits add a donate button to their Facebook Live broadcast ? How to Use Facebook Live to Raise Money If your nonprofit is based in the US, and your Facebook Page is verified, you can fundraise within a Facebook Live broadcast. MORE
As shorthand, nonprofit groups I work with think of donations from individuals in two categories: "major" gifts of large amounts and "small gifts." is dependable, renewable, internally controlled money because it comes from the people who need and want your organization. You don't have to be a professional fundraiser, have a lot of money yourself, or know a lot of important people to raise moeny for your group. MORE
Due to the success of the Instagram Donation sticker , which is only available in Instagram Stories, Facebook has just rolled out a comparable way to raise money inside Facebook Stories. You can now raise money for a specific Fundraiser on Facebook, right within your Story. MORE
These features are: Donations option in personal status updates, Fundraisers on Facebook, and the Donate button for your nonprofit Facebook Page. My clients often say to me, “No one has raised any money for us using Facebook. MORE
Tis the season for email marketing. We can help. Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. Visit our website to learn more. MORE
Many programs we manage experienced strong revenue growth in their online channel, driven by Giving Tuesday, as well as other tried-and-true techniques such as matching gift challenges, website lightboxes and homepage takeovers, improved donation pages, an increasing volume of email appeals, better mobile optimization, advertising and retargeting, and coordinated social media engagement. MORE
Encourage them to donate. Don't forget to make your own donation first!) What you get: The cause that receives the most unique daily donations in 30 days (October 7 - November 6) will win $50,000. The Case Foundation , Causes and Parade launched America's Giving Challenge today! MORE
Remember that the internet is a tool you can use to raise money. Just because you have a website or a Facebook page does not mean people will flock to it and give you money. Lots of people have asked me how to raise money online and I get the sense that they think it’s something hard or mystical. Have a big, easy-to-see “Donate Now” button on your website. MORE
Every nonprofit organization needs more of two things: time and money. Hey, now that I think about, I could use more of those two myself… Time and money are the most valuable resources in the world , and for nonprofits the impact of having more of either can be immeasurable. MORE
Ask for money for special projects or other hot items, not for general support - and set a deadline. Its generally easier to raise money for something specific with a deadline than for institutional support. Some people get the idea and just want to click to the donation form.) MORE
Blaze trails to your donate page. Make it easy for donors to give by making it easy to find your site and your Donate button. Optimize your donate form. Test drive your online donation process. People want vivid examples of how their donations will be used. MORE
They call this one-on-one, in-person fundraising a return to raising money "the old-fashioned way." I also, without knowing it would someday become a major part of my career, learned about how to ask people for charitable donations. Saying "I want your money" first, and explaining why later is never as effective and sharing your passion for your mission first and letting the money follow as a natural way for the listener to get involved. MORE
A donate button on Instagram – could it be true? At the Facebook Community Summit last week, Facebook announced that later this year they are going to bring donation stickers to Instagram. Nonprofits will be able to set the suggested donation amount, starting at $5. . MORE
Are you using Instagram to get more engagement and to raise awareness about your nonprofit’s work? . In 2018 on #GivingTuesday: Instagram sent more individual donors to donation forms than Twitter. Set up the Instagram Donate Button. Donations. MORE
Yet, as we fundraisers know, 80-90% of all donations received generally come from just 10%-20% of our organization’s donors. Susan Emfinger of UMBC. MORE
The North Face wants you to do something, not donate money with your purchase. Children and Nature Network Richard Louv Nature Deficit Disorder Sonoran Desert cause marketing not meant to raise money The North Face Non-Transactional Cause Marketing MORE
Many administrators are left wondering how to raise money in this difficult economic environment. The secret to raising money is really no secret at all; in general, persistence and commitment are essential elements of success in the fundraising world. Here are 10 tips on how to raise money even when the economy is at its worst: Make your presence felt. Social networking sites are also helpful when raising awareness about organizations and causes. MORE
Email may not yield a lot of online gifts - an easy-to-use link to the donation page will improve your returns - but repeated contact with donors and prospects will boost offline giving. MORE
This isn't about companies giving you money. Cause marketing raises money and raises awareness because you are gaining access to your partner's most valuable asset - their customers. . In the right retail setting you can raise thousands and thousands of dollars. This is one of the cheapest strategies, but one of the most lucrative ways to raise money. If they won't ask for the donation, you won't get anything. . Purchase triggered donations. MORE
The ability to donate directly inside Twitter may be coming to a nonprofit near you! The first question on my mind was, of course, what about a Donate button for nonprofits? The post Is A Donate Button Coming To Twitter? photo credit: mkhmarketing via photopin cc. MORE
Microsoft has again broken its record for employee giving, donating $142 million to nearly 19,000 charities last year. That’s a 14 percent increase over the previous year’s donations, and the sixth straight year that Microsoft workers have given away $100 million or more." MORE
I’ve written and spoken quite a bit about Facebook’s free fundraising tools and how to leverage their ubiquity and ease-of-use to drive donations for your nonprofit. For example, my friend was raising money to celebrate her birthday. Ask for donations! MORE
Facebook is removing the ability for nonprofit Pages to use their “Donate” buttons to link to external websites. An external website means a website outside of Facebook – your online donation form, for example. MORE
In terms of raising money online, your website has the most potential with two groups of donors: new donors and impulse givers. This quick list will help you manage your website and improve your online-donation potential: Make it painfully easy to find the "donate" option. When we Network for Good put our button front and center on their homepage, we brought in 30 percent more donations!) This is not the time to be shy about actually asking for donations. MORE
Since the economic downturn, I've posted general fundraising advice, in Seeking Grant Money Today , besides this blog's main topic du jour; grant writing advice, information, and tips. Nonprofits who raise funds well, even in difficult times, know that the key remains not just listening, but hearing one's donors, clients, volunteers, staff, and other key constituents. No nonprofit (I don't care who it is or how big it is) can afford to snub even a $1 donation. MORE
Are you using Instagram to get more engagement and to raise awareness about your nonprofit’s work? . In 2018 on #GivingTuesday: Instagram sent more individual donors to donation forms than Twitter. Set up the Instagram Donate Button. Donations. MORE
If you want to raise money from individuals, you need a fundraising plan. Organizations using a fundraising plan raised one-third more money from individuals, activated almost double the number of donors, and garnered significantly larger average gifts. Go beyond dollars raised to include goals for new donors, donor visits, or monthly giving wins. MORE
Instead, plan to raise one very large gift or grant (the tip-top), a lot of modest gifts from a lot of people (the bottom-foundation of the pyramid), and many gifts in the middle. Individual people give more money to charities and other nonprofits than foundations and corporations combined (80% to 20%). The best way for volunteers to ask for larger gifts is to (as soon as you have made your own gift) write a letter, call for a meeting, ask for money in the meeting. MORE
It’s like Christmas – the Instagram Donation Sticker is finally here! 2) In a landscape of stagnant social media platform growth and engagement, Instagram Stories (where the Donation Sticker lives) continue to be a marketing beacon of hope. MORE
Now, I’ve seen many requests for a donation on credit card terminals, but I haven’t seen one yet that makes me choose YES or NO like this one does. I love the idea of using credit card terminals to process donations. MORE
Newsjacking: 6 Tips to Help Your Branded Content Use the News Finally, I’ve devoted a whole PInterest board to examples of newsjacking and “causejacking” (When you ride the wave of a breaking story to raise money!) I got a great question from a reader last week. MORE
You may have heard of the mammoth success of the nonprofit charity:water and its effectiveness in raising money online. Here are 5 ways that your small nonprofit can start raising money and awareness just like charity:water: 1) Learn the model. MORE
Are you making excuses or raising money? ” (And secretly give yourself a pat on the back for at least making the call although you haven’t raised any money.) Your end goal for fundraising needs to be raising funds ! Nonprofit hospitals still raise Sen. MORE
Here are three more ways to raise money with QR Codes. QR Code links to a coupon or offer that triggers a donation. After scanning the QR Code, the user gets a mobile coupon or an offer that when redeemed triggers a donation from the business. MORE
Sure, in terms of avian flu, no one wants a sneezer anywhere near them, but in terms of spreading the word, raising money, getting people engaged, any NGO would do well, Philip told us, to recruit as many sneezers as possible. MORE
‘Yadelin,’ a hospitality student, in a comment posted earlier this month about a post I wrote about using cause marketing to fund a charity’s endowment, expresses surprise that cause marketing could be considered to be about raising funds. MORE
Last week I both purchased some holiday gifts and made a bunch of donations online and there wasn’t much difference in the process.The key word here is process because both felt like a transaction. Yes, you’re trying to raise money, but you should also try to build a relationship with me. MORE
But that said, I do believe that Facebook Causes is a great way to raise lots of small-dollar donations for a specific project.). You can now include image galleries and nice big donate buttons. You can segment these emails by project or when the donation was made. MORE
J Campbell Social Marketing
MAY 1, 2019
It’s like Christmas – the Instagram Donation Sticker is finally here! 2) In a landscape of stagnant social media platform growth and engagement, Instagram Stories (where the Donation Sticker lives) continue to be a marketing beacon of hope.
Kivi's Nonprofit Communications Blog
FEBRUARY 13, 2019
But did you know that Facebook lets nonprofits add a donate button to their Facebook Live broadcast ? How to Use Facebook Live to Raise Money If your nonprofit is based in the US, and your Facebook Page is verified, you can fundraise within a Facebook Live broadcast.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
J Campbell Social Marketing
OCTOBER 18, 2019
Due to the success of the Instagram Donation sticker , which is only available in Instagram Stories, Facebook has just rolled out a comparable way to raise money inside Facebook Stories. You can now raise money for a specific Fundraiser on Facebook, right within your Story.
J Campbell Social Marketing
JANUARY 7, 2015
You may have heard of the mammoth success of the nonprofit charity:water and its effectiveness in raising money online. Here are 5 ways that your small nonprofit can start raising money and awareness just like charity:water: 1) Learn the model.
Kivi's Nonprofit Communications Blog
MAY 16, 2011
But that said, I do believe that Facebook Causes is a great way to raise lots of small-dollar donations for a specific project.). You can now include image galleries and nice big donate buttons. You can segment these emails by project or when the donation was made.
J Campbell Social Marketing
MAY 16, 2017
Social media fundraising is getting easier, thanks to some great new Facebook features designed specifically to make it easier for nonprofits to raise money on the social network. Donations Option Inside Personal Status Updates. Feature 3: Donate Button.
Get Fully Funded
OCTOBER 20, 2010
Remember that the internet is a tool you can use to raise money. Just because you have a website or a Facebook page does not mean people will flock to it and give you money. Lots of people have asked me how to raise money online and I get the sense that they think it’s something hard or mystical. Have a big, easy-to-see “Donate Now” button on your website.
Fundraising Coach
AUGUST 22, 2013
Are you making excuses or raising money? ” (And secretly give yourself a pat on the back for at least making the call although you haven’t raised any money.) Your end goal for fundraising needs to be raising funds ! Nonprofit hospitals still raise Sen.
J Campbell Social Marketing
MARCH 11, 2016
It will lead to missed connections with supporters, and thus, a seeming inability to raise money using the platforms. However, raising money using social media, specifically Facebook, can be done. When I spoke to them, they had raised $250,000 through Facebook alone.
Fundraising 123
SEPTEMBER 16, 2011
This isn't about companies giving you money. Cause marketing raises money and raises awareness because you are gaining access to your partner's most valuable asset - their customers. . In the right retail setting you can raise thousands and thousands of dollars. This is one of the cheapest strategies, but one of the most lucrative ways to raise money. If they won't ask for the donation, you won't get anything. . Purchase triggered donations.
Non Profit Marketing 360
AUGUST 8, 2011
Yet, as we fundraisers know, 80-90% of all donations received generally come from just 10%-20% of our organization’s donors. Susan Emfinger of UMBC.
Selfish Giving
MARCH 13, 2013
Here are three more ways to raise money with QR Codes. QR Code links to a coupon or offer that triggers a donation. After scanning the QR Code, the user gets a mobile coupon or an offer that when redeemed triggers a donation from the business.
J Campbell Social Marketing
NOVEMBER 10, 2019
Are you using Instagram to get more engagement and to raise awareness about your nonprofit’s work? . In 2018 on #GivingTuesday: Instagram sent more individual donors to donation forms than Twitter. Set up the Instagram Donate Button. Donations.
J Campbell Social Marketing
MAY 22, 2017
These features are: Donations option in personal status updates, Fundraisers on Facebook, and the Donate button for your nonprofit Facebook Page. My clients often say to me, “No one has raised any money for us using Facebook.
Selfish Giving
DECEMBER 2, 2017
Microsoft has again broken its record for employee giving, donating $142 million to nearly 19,000 charities last year. That’s a 14 percent increase over the previous year’s donations, and the sixth straight year that Microsoft workers have given away $100 million or more."
Selfish Giving
OCTOBER 8, 2018
On #GivingTuesday, for the profits made through each speciality holiday gift collection, West Elm donated 100% of the profits to the respective nonprofit. From November 1 to 27, the bank collected unexpired, nonperishable food items and monetary donations to benefit local food pantries.
J Campbell Social Marketing
APRIL 3, 2019
Facebook is removing the ability for nonprofit Pages to use their “Donate” buttons to link to external websites. An external website means a website outside of Facebook – your online donation form, for example.
Fundraising 123
JANUARY 7, 2009
Blaze trails to your donate page. Make it easy for donors to give by making it easy to find your site and your Donate button. Optimize your donate form. Test drive your online donation process. People want vivid examples of how their donations will be used.
J Campbell Social Marketing
NOVEMBER 10, 2019
Are you using Instagram to get more engagement and to raise awareness about your nonprofit’s work? . In 2018 on #GivingTuesday: Instagram sent more individual donors to donation forms than Twitter. Set up the Instagram Donate Button. Donations.
Fundraiser Ideas
AUGUST 30, 2011
Many administrators are left wondering how to raise money in this difficult economic environment. The secret to raising money is really no secret at all; in general, persistence and commitment are essential elements of success in the fundraising world. Here are 10 tips on how to raise money even when the economy is at its worst: Make your presence felt. Social networking sites are also helpful when raising awareness about organizations and causes.
Selfish Giving
MARCH 6, 2013
Now, I’ve seen many requests for a donation on credit card terminals, but I haven’t seen one yet that makes me choose YES or NO like this one does. I love the idea of using credit card terminals to process donations.
Selfish Giving
OCTOBER 24, 2018
Newsjacking: 6 Tips to Help Your Branded Content Use the News Finally, I’ve devoted a whole PInterest board to examples of newsjacking and “causejacking” (When you ride the wave of a breaking story to raise money!) I got a great question from a reader last week.
J Campbell Social Marketing
SEPTEMBER 16, 2014
The ability to donate directly inside Twitter may be coming to a nonprofit near you! The first question on my mind was, of course, what about a Donate button for nonprofits? The post Is A Donate Button Coming To Twitter? photo credit: mkhmarketing via photopin cc.
J Campbell Social Marketing
FEBRUARY 15, 2019
A donate button on Instagram – could it be true? At the Facebook Community Summit last week, Facebook announced that later this year they are going to bring donation stickers to Instagram. Nonprofits will be able to set the suggested donation amount, starting at $5. .
J Campbell Social Marketing
NOVEMBER 5, 2018
Text-to-give, text-to-donate, or text-to-tithe are all names for the fundraising strategy through which your donors are encouraged to give through their phones’ native text messaging app. So what are some proven ways to maximize your nonprofit text-to-give strategy to drive donations?
Fundraising Breakthroughs
MARCH 3, 2007
Instead, plan to raise one very large gift or grant (the tip-top), a lot of modest gifts from a lot of people (the bottom-foundation of the pyramid), and many gifts in the middle. Individual people give more money to charities and other nonprofits than foundations and corporations combined (80% to 20%). The best way for volunteers to ask for larger gifts is to (as soon as you have made your own gift) write a letter, call for a meeting, ask for money in the meeting.
DonorDigital
FEBRUARY 4, 2016
Many programs we manage experienced strong revenue growth in their online channel, driven by Giving Tuesday, as well as other tried-and-true techniques such as matching gift challenges, website lightboxes and homepage takeovers, improved donation pages, an increasing volume of email appeals, better mobile optimization, advertising and retargeting, and coordinated social media engagement.
Marketing for Nonprofits
OCTOBER 7, 2009
Encourage them to donate. Don't forget to make your own donation first!) What you get: The cause that receives the most unique daily donations in 30 days (October 7 - November 6) will win $50,000. The Case Foundation , Causes and Parade launched America's Giving Challenge today!
Getting Attention
SEPTEMBER 29, 2016
If you want to raise money from individuals, you need a fundraising plan. Organizations using a fundraising plan raised one-third more money from individuals, activated almost double the number of donors, and garnered significantly larger average gifts. Go beyond dollars raised to include goals for new donors, donor visits, or monthly giving wins.
Seeking Grant Money Today
APRIL 1, 2014
When you shop at smile.amazon.com, you’ll find the exact same low prices, vast selection and convenient shopping experience as Amazon.com, with the added bonus that Amazon will donate a portion of the purchase price to your favorite charitable organization. AmazonSmile Foundation donates 0.5% However, no donations will be made to your organization until you complete your free registration."
J Campbell Social Marketing
FEBRUARY 12, 2018
I’ve written and spoken quite a bit about Facebook’s free fundraising tools and how to leverage their ubiquity and ease-of-use to drive donations for your nonprofit. For example, my friend was raising money to celebrate her birthday. Ask for donations!
Cause Related Marketing
JULY 27, 2012
The North Face wants you to do something, not donate money with your purchase. Children and Nature Network Richard Louv Nature Deficit Disorder Sonoran Desert cause marketing not meant to raise money The North Face Non-Transactional Cause Marketing
Seeking Grant Money Today
AUGUST 8, 2009
Social networking website gurus, Experience Project , on this past Thursday August 6th launched a brand new Twitter campaign called TwitCause designed to raise money for nonprofits through the Twitter website and its users (TwitCause is not really a Twitter application such as TweetDeck or Twitter On Facebook are - it's more of a proposition for Twitter users to join in on their effort to raise donations for nonprofits).
Cause Related Marketing
JUNE 18, 2012
‘Yadelin,’ a hospitality student, in a comment posted earlier this month about a post I wrote about using cause marketing to fund a charity’s endowment, expresses surprise that cause marketing could be considered to be about raising funds.
delicious NonprofitMarketing
JANUARY 7, 2009
Ask for money for special projects or other hot items, not for general support - and set a deadline. Its generally easier to raise money for something specific with a deadline than for institutional support. Some people get the idea and just want to click to the donation form.)
Nonprofit Consultant Blog
APRIL 10, 2006
They call this one-on-one, in-person fundraising a return to raising money "the old-fashioned way." I also, without knowing it would someday become a major part of my career, learned about how to ask people for charitable donations. Saying "I want your money" first, and explaining why later is never as effective and sharing your passion for your mission first and letting the money follow as a natural way for the listener to get involved.
Fundraising Breakthroughs
JANUARY 17, 2006
As shorthand, nonprofit groups I work with think of donations from individuals in two categories: "major" gifts of large amounts and "small gifts." is dependable, renewable, internally controlled money because it comes from the people who need and want your organization. You don't have to be a professional fundraiser, have a lot of money yourself, or know a lot of important people to raise moeny for your group.
Ann Green
DECEMBER 5, 2017
Last week I both purchased some holiday gifts and made a bunch of donations online and there wasn’t much difference in the process.The key word here is process because both felt like a transaction. Yes, you’re trying to raise money, but you should also try to build a relationship with me.
delicious NonprofitMarketing
JANUARY 7, 2009
Tis the season for email marketing. We can help. Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. Visit our website to learn more.
Nonprofit Marketing Blog
AUGUST 13, 2010
Email may not yield a lot of online gifts - an easy-to-use link to the donation page will improve your returns - but repeated contact with donors and prospects will boost offline giving.
GenerationYGive
JUNE 17, 2008
Sure, in terms of avian flu, no one wants a sneezer anywhere near them, but in terms of spreading the word, raising money, getting people engaged, any NGO would do well, Philip told us, to recruit as many sneezers as possible.
Seeking Grant Money Today
NOVEMBER 30, 2008
Since the economic downturn, I've posted general fundraising advice, in Seeking Grant Money Today , besides this blog's main topic du jour; grant writing advice, information, and tips. Nonprofits who raise funds well, even in difficult times, know that the key remains not just listening, but hearing one's donors, clients, volunteers, staff, and other key constituents. No nonprofit (I don't care who it is or how big it is) can afford to snub even a $1 donation.
Fundraising 123
APRIL 7, 2009
In terms of raising money online, your website has the most potential with two groups of donors: new donors and impulse givers. This quick list will help you manage your website and improve your online-donation potential: Make it painfully easy to find the "donate" option. When we Network for Good put our button front and center on their homepage, we brought in 30 percent more donations!) This is not the time to be shy about actually asking for donations.
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