J Campbell Social Marketing

MAY 1, 2019

It’s like Christmas – the Instagram Donation Sticker is finally here! 2) In a landscape of stagnant social media platform growth and engagement, Instagram Stories (where the Donation Sticker lives) continue to be a marketing beacon of hope. In a previous post, I laid out 5 steps to get started and prepare your nonprofit digital strategy to use the Instagram Donation Sticker. How Does the Donation Sticker Work? Describe where the money raised is going to go.

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J Campbell Social Marketing

OCTOBER 18, 2019

Due to the success of the Instagram Donation sticker , which is only available in Instagram Stories, Facebook has just rolled out a comparable way to raise money inside Facebook Stories. You can now raise money for a specific Fundraiser on Facebook, right within your Story. 6) Enter the name of the Fundraiser you want to raise money for. The sticker will then be added to your Story, and you can start raising money!

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J Campbell Social Marketing

APRIL 9, 2020

What if people aren’t responding, engaging, and making donations? . Here are five common reasons that an online fundraising campaign may not be raising money like it should. Indiegogo found that fundraising campaigns with video raised four times as much as campaigns without. . His fundraiser included a short video that explained exactly why he was raising money and how much the cause meant to him—and he ended up receiving more than $80,000 in donations.

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Kivi's Nonprofit Communications Blog

FEBRUARY 13, 2019

But did you know that Facebook lets nonprofits add a donate button to their Facebook Live broadcast ? How to Use Facebook Live to Raise Money If your nonprofit is based in the US, and your Facebook Page is verified, you can fundraise within a Facebook Live broadcast. For example, in this screenshot from Facebook, Children’s Miracle Network Hospitals adds the donate button feature to their Live broadcast. But is just having a donate button enough?

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Get Fully Funded

OCTOBER 20, 2010

Remember that the internet is a tool you can use to raise money. Just because you have a website or a Facebook page does not mean people will flock to it and give you money. Lots of people have asked me how to raise money online and I get the sense that they think it’s something hard or mystical. Have a big, easy-to-see “Donate Now” button on your website.

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J Campbell Social Marketing

JANUARY 7, 2015

You may have heard of the mammoth success of the nonprofit charity:water and its effectiveness in raising money online. Here are 5 ways that your small nonprofit can start raising money and awareness just like charity:water: 1) Learn the model. This inspiration leads to activation – donating to a fundraiser and/or becoming a fundraiser. When they make a donation, do they only get a generic, bland email thanking them?

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J Campbell Social Marketing

MAY 16, 2017

Social media fundraising is getting easier, thanks to some great new Facebook features designed specifically to make it easier for nonprofits to raise money on the social network. I will highlight three of these features in this post, and in my next post I will detail step-by-step the ways in which you can get your community excited about raising money for your nonprofit using Facebook. Donations Option Inside Personal Status Updates. Feature 3: Donate Button.

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Fundraising Coach

AUGUST 22, 2013

Are you making excuses or raising money? ” (And secretly give yourself a pat on the back for at least making the call although you haven’t raised any money.) Your end goal for fundraising needs to be raising funds ! But if you reframe it in light of your goal of raising funds, you can say: Great idea, [prospect name]. People are making donations this month. Nonprofit hospitals still raise Sen.

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Kivi's Nonprofit Communications Blog

MAY 16, 2011

But that said, I do believe that Facebook Causes is a great way to raise lots of small-dollar donations for a specific project.). You can now include image galleries and nice big donate buttons. You can download first and last name of the donor, along with their physical address (if they didn’t opt-out) and which project they donated to. You can segment these emails by project or when the donation was made.

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Fundraising 123

SEPTEMBER 16, 2011

This isn't about companies giving you money. Cause marketing raises money and raises awareness because you are gaining access to your partner's most valuable asset - their customers. . In the right retail setting you can raise thousands and thousands of dollars. This is one of the cheapest strategies, but one of the most lucrative ways to raise money. If they won't ask for the donation, you won't get anything. . Purchase triggered donations.

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J Campbell Social Marketing

MARCH 11, 2016

It will lead to missed connections with supporters, and thus, a seeming inability to raise money using the platforms. However, raising money using social media, specifically Facebook, can be done. Piquing my interest, and wanting to learn more about how they do this and how they actually use Facebook to raise cash money, I set up a phone call with the social media team to pick their brains.

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Non Profit Marketing 360

AUGUST 8, 2011

Yet, as we fundraisers know, 80-90% of all donations received generally come from just 10%-20% of our organization’s donors. Development Donor Acquisition Education: General Fundraising Grants and Funding Major Gifts Marketing Nonprofit Report Baltimore Charities development Donation economy education Financial services Fundraiser marketing Maryland Non-profit organization PRWEB United States University of Maryland Baltimore CountySusan Emfinger of UMBC.

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Selfish Giving

MARCH 13, 2013

Here are three more ways to raise money with QR Codes. QR Code links to a coupon or offer that triggers a donation. After scanning the QR Code, the user gets a mobile coupon or an offer that when redeemed triggers a donation from the business. Disadvantage: The consumer has to perform multiple steps to trigger a donation, which usually means fewer dollars will be raised. Cause Marketing QR Codes cause marketing mobile donations qr codes

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J Campbell Social Marketing

APRIL 3, 2019

Facebook is removing the ability for nonprofit Pages to use their “Donate” buttons to link to external websites. An external website means a website outside of Facebook – your online donation form, for example. This is part of a push to encourage all charities to sign up for and embrace Facebook’s own suite of on-platform donation tools. Once accepted, you will have the option to add the Donate Through Facebook call-to-action button to your Page.

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J Campbell Social Marketing

MAY 22, 2017

These features are: Donations option in personal status updates, Fundraisers on Facebook, and the Donate button for your nonprofit Facebook Page. In this post, I will give you a detailed step-by-step guide to get your online community excited about raising money for your nonprofit using Facebook. My clients often say to me, “No one has raised any money for us using Facebook.

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J Campbell Social Marketing

NOVEMBER 10, 2019

Are you using Instagram to get more engagement and to raise awareness about your nonprofit’s work? . In 2018 on #GivingTuesday: Instagram sent more individual donors to donation forms than Twitter. Had a higher donation conversion rate, and the resulting gifts were of a higher average value. You don’t even have to be signed up with Facebook Charitable Giving Tools (Facebook owns Instagram) to drive donations on Instagram. . Set up the Instagram Donate Button.

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Fundraiser Ideas

AUGUST 30, 2011

Many administrators are left wondering how to raise money in this difficult economic environment. The secret to raising money is really no secret at all; in general, persistence and commitment are essential elements of success in the fundraising world. Here are 10 tips on how to raise money even when the economy is at its worst: Make your presence felt. Social networking sites are also helpful when raising awareness about organizations and causes.

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Selfish Giving

DECEMBER 2, 2017

Microsoft has again broken its record for employee giving, donating $142 million to nearly 19,000 charities last year. That’s a 14 percent increase over the previous year’s donations, and the sixth straight year that Microsoft workers have given away $100 million or more." Of course, a top question was how to squeeze more money from the company checkbook. That's peanuts compared to how much you can raise from employees and customers."

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Selfish Giving

OCTOBER 8, 2018

On #GivingTuesday, for the profits made through each speciality holiday gift collection, West Elm donated 100% of the profits to the respective nonprofit. From November 1 to 27, the bank collected unexpired, nonperishable food items and monetary donations to benefit local food pantries. Not only did Tadlock Roofing offer to match donations to Boys Town up to $10,000, the president of Tadlock agreed to jump out of a plane if they met their goal.

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Fundraising 123

JANUARY 7, 2009

Blaze trails to your donate page. Make it easy for donors to give by making it easy to find your site and your Donate button. Optimize your donate form. Test drive your online donation process. Thank your donor at least three times - when they complete a donation, when they get your email receipt and when they get your full thank-you via email a few days later. People want vivid examples of how their donations will be used.

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Fundraising Breakthroughs

MARCH 3, 2007

Instead, plan to raise one very large gift or grant (the tip-top), a lot of modest gifts from a lot of people (the bottom-foundation of the pyramid), and many gifts in the middle. Individual people give more money to charities and other nonprofits than foundations and corporations combined (80% to 20%). The best way for volunteers to ask for larger gifts is to (as soon as you have made your own gift) write a letter, call for a meeting, ask for money in the meeting.

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Selfish Giving

MARCH 6, 2013

Now, I’ve seen many requests for a donation on credit card terminals, but I haven’t seen one yet that makes me choose YES or NO like this one does. I love the idea of using credit card terminals to process donations. The credit card terminal gives the cashier a reason NOT to ask the shopper to donate. Without a direct ask, the shopper can quickly bypass the donation request and move on with their transaction.…

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J Campbell Social Marketing

SEPTEMBER 16, 2014

The ability to donate directly inside Twitter may be coming to a nonprofit near you! The first question on my mind was, of course, what about a Donate button for nonprofits? It is unclear whether these charities will be using the Buy button to sell t-shirts and other products, or if they will be using it to solicit general donations. The post Is A Donate Button Coming To Twitter? photo credit: mkhmarketing via photopin cc.

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J Campbell Social Marketing

NOVEMBER 5, 2018

Text-to-give, text-to-donate, or text-to-tithe are all names for the fundraising strategy through which your donors are encouraged to give through their phones’ native text messaging app. So what are some proven ways to maximize your nonprofit text-to-give strategy to drive donations? Encourage text-to-give donations during events. When you mix and match these different approaches with the convenience of text-to-give donations, you’ll be sure to find fundraising success.

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DonorDigital

FEBRUARY 4, 2016

Many programs we manage experienced strong revenue growth in their online channel, driven by Giving Tuesday, as well as other tried-and-true techniques such as matching gift challenges, website lightboxes and homepage takeovers, improved donation pages, an increasing volume of email appeals, better mobile optimization, advertising and retargeting, and coordinated social media engagement.

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J Campbell Social Marketing

NOVEMBER 10, 2019

Are you using Instagram to get more engagement and to raise awareness about your nonprofit’s work? . In 2018 on #GivingTuesday: Instagram sent more individual donors to donation forms than Twitter. Had a higher donation conversion rate, and the resulting gifts were of a higher average value. You don’t even have to be signed up with Facebook Charitable Giving Tools (Facebook owns Instagram) to drive donations on Instagram. . Set up the Instagram Donate Button.

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Seeking Grant Money Today

APRIL 1, 2014

When you shop at smile.amazon.com, you’ll find the exact same low prices, vast selection and convenient shopping experience as Amazon.com, with the added bonus that Amazon will donate a portion of the purchase price to your favorite charitable organization. AmazonSmile Foundation donates 0.5% However, no donations will be made to your organization until you complete your free registration."

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Getting Attention

SEPTEMBER 29, 2016

If you want to raise money from individuals, you need a fundraising plan. Organizations using a fundraising plan raised one-third more money from individuals, activated almost double the number of donors, and garnered significantly larger average gifts. Go beyond dollars raised to include goals for new donors, donor visits, or monthly giving wins.

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Seeking Grant Money Today

AUGUST 8, 2009

Social networking website gurus, Experience Project , on this past Thursday August 6th launched a brand new Twitter campaign called TwitCause designed to raise money for nonprofits through the Twitter website and its users (TwitCause is not really a Twitter application such as TweetDeck or Twitter On Facebook are - it's more of a proposition for Twitter users to join in on their effort to raise donations for nonprofits).

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Marketing for Nonprofits

OCTOBER 7, 2009

Encourage them to donate. Don't forget to make your own donation first!) What you get: The cause that receives the most unique daily donations in 30 days (October 7 - November 6) will win $50,000. In addition, daily awards of $1,000 will be given to the cause that receives the most unique donations each day of the Challenge. It levels the playing field for smaller charities because awards are based on donation volume vs. money raised.

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Cause Related Marketing

JULY 27, 2012

The North Face wants you to do something, not donate money with your purchase. Each time a Role Model makes a pledge or shares a photo/story, The North Face will donate $1 to the Children & Nature Network , an organization co-founded by Louv with a mission to reconnect kids with nature. Children and Nature Network Richard Louv Nature Deficit Disorder Sonoran Desert cause marketing not meant to raise money The North Face Non-Transactional Cause Marketing

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Fundraising Breakthroughs

JANUARY 17, 2006

As shorthand, nonprofit groups I work with think of donations from individuals in two categories: "major" gifts of large amounts and "small gifts." is dependable, renewable, internally controlled money because it comes from the people who need and want your organization. You don't have to be a professional fundraiser, have a lot of money yourself, or know a lot of important people to raise moeny for your group.

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J Campbell Social Marketing

FEBRUARY 12, 2018

I’ve written and spoken quite a bit about Facebook’s free fundraising tools and how to leverage their ubiquity and ease-of-use to drive donations for your nonprofit. For example, my friend was raising money to celebrate her birthday. Here is my step-by-step guide to getting set up for success when using Facebook Live to raise money for your nonprofit. Tap “add donate button” and select your nonprofit. Ask for donations! Tell people how to donate.

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Cause Related Marketing

JUNE 18, 2012

‘Yadelin,’ a hospitality student, in a comment posted earlier this month about a post I wrote about using cause marketing to fund a charity’s endowment, expresses surprise that cause marketing could be considered to be about raising funds. Yadelin learned in a corporate responsibility class that cause marketing is primarily about raising awareness. Cause marketing can certainly be about awareness raising.

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delicious NonprofitMarketing

JANUARY 7, 2009

Email: First Name: Last Name: 13 Tips for Raising Money Online Print this Article By Nick Allen: Nov 20, 2007 Average: 4 Your rating: Select rating Give it 1/5 Give it 2/5 Give it 3/5 Give it 4/5 Give it 5/5 When youre trying to raise money online from your members, web site visitors, or other constituents, keep these 13 tips in mind: 1. Ask for money for special projects or other hot items, not for general support - and set a deadline.

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The Nonprofit Consultant

APRIL 10, 2006

They call this one-on-one, in-person fundraising a return to raising money "the old-fashioned way." I also, without knowing it would someday become a major part of my career, learned about how to ask people for charitable donations. Saying "I want your money" first, and explaining why later is never as effective and sharing your passion for your mission first and letting the money follow as a natural way for the listener to get involved.

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Ann Green

DECEMBER 5, 2017

Last week I both purchased some holiday gifts and made a bunch of donations online and there wasn’t much difference in the process.The key word here is process because both felt like a transaction. My inbox was filled with pleas – last chance to get a Cyber Monday deal or make a donation on #GivingTuesday. Yes, you’re trying to raise money, but you should also try to build a relationship with me. I may rethink about making my donations on #GivingTuesday.

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delicious NonprofitMarketing

JANUARY 7, 2009

Tis the season for email marketing. We can help. Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. Visit our website to learn more. Subscribe to our weekly Online Fundraising & Nonprofit Marketing Tips Newsletter.

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GenerationYGive

JUNE 17, 2008

Sure, in terms of avian flu, no one wants a sneezer anywhere near them, but in terms of spreading the word, raising money, getting people engaged, any NGO would do well, Philip told us, to recruit as many sneezers as possible. Who better to get money out of people than someone who actually knows them and can guilt them for not giving?

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Seeking Grant Money Today

NOVEMBER 30, 2008

Since the economic downturn, I've posted general fundraising advice, in Seeking Grant Money Today , besides this blog's main topic du jour; grant writing advice, information, and tips. Nonprofits who raise funds well, even in difficult times, know that the key remains not just listening, but hearing one's donors, clients, volunteers, staff, and other key constituents. No nonprofit (I don't care who it is or how big it is) can afford to snub even a $1 donation.

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APRIL 7, 2009

In terms of raising money online, your website has the most potential with two groups of donors: new donors and impulse givers. This quick list will help you manage your website and improve your online-donation potential: Make it painfully easy to find the "donate" option. When we Network for Good put our button front and center on their homepage, we brought in 30 percent more donations!) This is not the time to be shy about actually asking for donations.

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Selfish Giving

JULY 16, 2012

Donation boxes – also called coin canisters – are one of the simplest and cheapest ways to raise money from businesses. The action happens at the register after customers buy something and they drop a few coins, or a buck or two, into a donation box. Sometimes the cashier gives the shopper a nudge – Cause Marketing 101 cause marketing coin canisters donation boxes finagle a bagel Kangaroo Express USO

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Twenti

MAY 20, 2020

5 Tips to Increase Donations with the Google Ad Grant. Getting the Google Ad Grant is step one, now you need to make sure your using it wisely to increase your donations. How do you make it work for your nonprofit and increase donations? As with all online ads, there are ways to make sure it is as effective as possible, and make sure you get your (or Google’s) money’s worth. This appeals better to supporters who want to find out more before donating.

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