6 Ways Nonprofits Are Getting Online Fundraising All Wrong

J Campbell Social Marketing

Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and the assurances of social media experts, online fundraising still accounts for an abysmal 2% of total dollars raised by charities.

Powerful Segmentation Ideas for Year-End Online Fundraising Campaigns

Kivi's Nonprofit Communications Blog

Some donate. If you send all your email subscribers the exact same fundraising emails for every campaign — year-end or any other time — you’ll never unlock their full potential as supporters. Send them to a donation landing page with a different (higher or lower) gift string.

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3 Things Successful Nonprofits Do NOW to Prepare for December Online Fundraising

Kivi's Nonprofit Communications Blog

Year-end fundraising planning. For most of you, December is the biggest online fundraising month of the year. Here are 3 things successful nonprofits can and should do in September to get a leg up on year-end online fundraising. Fundraising Nonprofit Communication

3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

That’s fundraising 101. The same applies for online fundraising campaigns, but nonprofits are less confident in their respective abilities to spread the word for those campaigns. Below, you’ll find three ideas for promoting online fundraising campaigns to donors.

[INTERVIEW] 8 Questions Answered about Online Fundraising!

Wild Woman Fundraising

In online Fundraising! I was hugely curious about their jobs, what they’d learned so far, and measurements for their success in online fundraising. So they have different constraints than American fundraisers do. to drive increased donations.

A Super Effective Online Fundraising Tool: The “Wins” Blog Post

Kivi's Nonprofit Communications Blog

Want to get donors all jazzed up before an online fundraising campaign? For AHA ’s year-end online fundraising campaign, we began with a Thanksgiving email thanking donors for their support and inviting them to see what good their gift did that year.

Want To Be An Online Fundraising Master?

J Campbell Social Marketing

Online fundraising should be a major part of your strategy this year. Last year, online fundraising campaign #GivingTuesday raised 90% more in 2013 than in 2012 – about $19.2 in 2013, while online giving grew 13.5%. The post Want To Be An Online Fundraising Master?

[TOMORROW] Your Very Practical Beginner’s Guide to Online Fundraising

Kivi's Nonprofit Communications Blog

Are you tapping into the potential of online fundraising? Online revenue grew 19% in 2015 according to the M+R Benchmarks Report. If you are ignoring online revenue you could be missing out on a major fundraising tactic. Fundraising Online Courses

Is A Donate Button Coming To Twitter?

J Campbell Social Marketing

The ability to donate directly inside Twitter may be coming to a nonprofit near you! The first question on my mind was, of course, what about a Donate button for nonprofits? The post Is A Donate Button Coming To Twitter? photo credit: mkhmarketing via photopin cc.

5 Biggest Trends in Online Fundraising at #12NTC

Wild Woman Fundraising

I used to think December was the place to concentrate your online fundraising attention. Here are five of the biggest trends in online fundraising. Trend 1: Online fundraising is up 13%. 20% of all online giving happens in December.

7 Steps To More Online Donations This Holiday Season

J Campbell Social Marketing

The year-end season of giving and generosity means millions of donors are searching for places to donate, for items to purchase that make a difference and for causes in which to get involved. Online. 1) Have a large, prominently placed, colorful Donate Button.

4 Ways to Incorporate Corporate Philanthropy into your Digital Fundraising

J Campbell Social Marketing

If your nonprofit is smart (and I know it is), you want to make the most of the generosity of companies as it relates to your digital fundraising efforts. Here are the top four ways to use corporate philanthropy to boost your online fundraiser. On your online donation forms.

No Time For a Full Campaign? My 3 Must-Do Tactics for Your Year-End Online Fundraiser

Kivi's Nonprofit Communications Blog

Recently, a nonprofit communicator asked me, what are the top three things small nonprofits should do between now and the end of the year to boost online fundraising? Here are some 2015 benchmarks from M+R Consulting to consider: Fix Your Donation Landing Page.

This is What Nonprofits Need More Than a Facebook Donate Button

J Campbell Social Marketing

This week Facebook rolled out the Donate Button for nonprofits. In the wake of this announcement, I am standing with a dozen other nonprofit bloggers to advocate for something that nonprofits need even more than a Donate Button: Facebook Ad Grants.

Looking to Kick Your Online Fundraising up a Notch? [Tomorrow]

Kivi's Nonprofit Communications Blog

If you’ve mastered the very basics of online fundraising campaigns – goals, story arcs, deadlines, etc. – and you’re ready to add new layers and refine your approach, join us tomorrow for: Advanced Techniques for Boosting Your Online Fundraising Campaigns.

A Beginner's Guide to Online Fundraising & Marketing

Fundraising 123

Does your donate button need more clicks? Join Network for Good's Jono Smith as he provides 10 tips for effective online fundraising and marketing -- even during this down economy. Europe and the Middle East use online technologies to better serve their students. Tags: Fundraising Events Need more visitors to your nonprofit website? Want to make sense of social networks like Facebook?

The Rage-Donation

The Agitator

Ashley Fetters has written an interesting pice in GQ magazine titled, The Rise of the ‘Rage-Donation’ A fun read. What she’s talking about is the flood of post-election donations to nonprofits in the US.

4 Tips for Successful Online Fundraising this December

Fundraising Coach

Are you looking at the next 3 weeks as time wasted for fundraising? A recent seven year analysis of online giving conducted by Network for Good indicates that over 30% of all online giving happens in December. Polish your online system. Is your donate page easy to find?

Sponsored Post: Online Fundraising Benefits

A Small Change

“With the help of our online software solutions, many of our customers have quadrupled the amount of funds raised in previous years.” If you haven’t done so already, now is the time to consider taking your fundraising campaign online. Online Fundraising.

Another Online Fundraising Benchmark Study

The Agitator

Two weeks ago The Agitator reported on Convio’s online benchmarking study , which was based on data from nearly 600 clients of that online fundraising and engagement firm. These groups raised $114 million online in 2010. Convio reports a 40% increase in online fundraising revenue in 2010 over 2009, while M&R reports only a 14% increase for its sample (10% excluding International groups — read: relief appeals).

Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Kivi's Nonprofit Communications Blog

Today we have part 1 in a two-part series by Abby Jarvis of Qgiv on how to promote your online donation page. So you’ve got a beautiful online donation page up and running. Let’s talk about marketing your online donation page! Donation type.

7 Common Donation Form Mistakes (And How to Avoid Them!) – Part 1

Kivi's Nonprofit Communications Blog

Last week, Abby Jarvis finished her two-part series on marketing strategies to drive donors to your donation pages. Today, she starts another two-part series on how to avoid common mistakes on your donation forms. Your nonprofit’s online donation form is quite another.

Donation Page Blunders

The Agitator

They’ve ‘opened the envelope’ They’re checking out the ‘order card’ But then they walk away … without making a donation. And the same — including the same mistakes to avoid — applies to online Donate pages. Only the ‘walk away’ (aka ‘shopping cart abandonment’) probably occurs much faster, due to the impatience consumers have with anything that marginally slows down their online experience.

You Can Now Fundraise on Facebook for Your Favorite Charity

J Campbell Social Marketing

Facebook recently announced a new tool designed to give individual users the power to fundraise on Facebook for their favorite verified US-based 501(c)3 nonprofits, directly within the platform! will be able to create fundraisers. Donation amount suggestions. **A

Enterprise Community Partners Online Fundraising Plan and Presentation

Fundraising 123

"Prior to 2008, we had no coordinated online plan. Online donations trickled in on their own." " There are times - and many nonprofits are guilty of it - when online fundraising seems more like online waiting. How much will they donate? The deck includes research topics, creating donor profiles and personas and six strategies to online outreach. Tags: Fundraising Case Studies & White Papers

7 simple steps to online fundraising

Get Fully Funded

Lots of people have asked me how to raise money online and I get the sense that they think it’s something hard or mystical. It’s simply fundraising using the internet as a tool. To make it really easy, I’ve got 7 simple steps you can take to get started or crank up your online fundraising efforts. Ask every chance you get, both online and off. Have a big, easy-to-see “Donate&# button on your website.

7 simple steps to online fundraising

Get Fully Funded

Lots of people have asked me how to raise money online and I get the sense that they think it’s something hard or mystical. It’s simply fundraising using the internet as a tool. To make it really easy, I’ve got 7 simple steps you can take to get started or crank up your online fundraising efforts. Ask every chance you get, both online and off. Have a big, easy-to-see “Donate&# button on your website.

Losing Donors Through Your Donate Page

The Agitator

We also spend much time and effort waxing eloquently on fundraising trends. Donor acquisition Donor retention / loyalty / commitment Fundraising analytics / data Integrated fundraising and marketing Mobile marketing and fundraising Online fundraising and marketing premium

7 Online Donation Page Mistakes to Avoid

Fundraising 123

Has it been a while since you''ve updated your organization''s online donation page? It''s time to get down to business and whip your donation form into shape before the year-end stream of donations begins. Get better online fundraising results by avoiding these donation page mistakes: 1. Once your donor has landed on your donation page, don''t confuse, overwhelm, or bore them with paragraphs of text. Web Site 101 Donation Pages

How to Make Online Donations Simple for Potential Donors

Kivi's Nonprofit Communications Blog

A potential donor visits your website, but never makes a donation. Abby Jarvis joins us today to share some tips on creating a simple online donation process.~Kivi. The decision to donate to a charity is an emotional one. Keep your donation page simple.

Here’s Why Online Fundraising Doesn’t Work

Kivi's Nonprofit Communications Blog

Are online donors really fickle? Or have nonprofits not figured out online retention yet? You may be wondering why online fundraising seems to work so great for a few organizations and really poorly for others. I do not see this as online versus offline.

7 Common Donation Form Mistakes (And How to Avoid Them!) – Part 2

Kivi's Nonprofit Communications Blog

Abby Jarvis is back with more tips on avoiding donation form mistakes. Last week, I covered four common mistakes I see on donation forms. Today, we’ll look at 3 more: Including recurring donations. Mistake #5: Forgetting Recurring Donations. Abby Jarvis.

Online Giving — 7 Tips For Maximum Donations

The Agitator

Here’s their latest wise advice — 7 tips on maximizing your online fundraising success by using proven practices in designing your donation pages. From mobile friendly to asking specific donation amounts to auto-fill forms. The infographic speaks for itself … Fundraising philosophy/profession Online fundraising and marketing premiumWatch out Australia and New Zealand … Big news below about Roger! But first our post.

13 Tips to Double Your Digital Fundraising Donations

J Campbell Social Marketing

Is your organization maximizing its online presence? Check out my 13 tips that will help double your digital fundraising donations: 1) Go Mobile. 2) Brand Your Donation Page. But is your donation page? Your website and donation page must include compelling images.

How to Raise More Money from Matching Gifts Using Email and Social Media

J Campbell Social Marketing

This week I am pleased to present a guest post from Adam Weinger of Double the Donation. . The internet has facilitated the creation of several fast, efficient ways to fundraise. Social media can make up a large part of your online identity.

How to Get People to Raise Money for Your Nonprofit on Facebook – Part 1

J Campbell Social Marketing

Social media fundraising is getting easier, thanks to some great new Facebook features designed specifically to make it easier for nonprofits to raise money on the social network. Donations Option Inside Personal Status Updates. Feature 2: Fundraisers on Facebook .

4 Tips For Making the Perfect Online Ask to your Donors

J Campbell Social Marketing

Whether it’s through online donation pages , social media, text-to-give technology, or some other digital outreach, nonprofits are learning that in order to raise more money and connect with their supporters, they need to go online. Having a secure online donation page.

How to Get Your Board on Board with Online Fundraising

Nonprofit Marketing Blog

If you’re a fundraiser who is struggling to get your executive director or board to understand why you should launch an online fundraising program or invest more in online giving tools, try these talking points to help plead your case. Online giving boosts individual giving. You might have experienced push back on launching online fundraising because your leaders want to focus more on grants and major gifts from foundations.

How to Inspire More Donations at Your Next Event

Fundraising 123

Of course, nonprofit fundraising events can also help you raise more money for your cause. Here are four strategies for opening the door to more donations at your next event: Auctions & Raffles: Auctions, games and raffles are a popular way to raise even more money at your fundraising event. Mobile Donations: At your event, supporters will feel a strong connection to your cause and are often inspired to do more. Don’t have a mobile-friendly donation solution?

The Online Fundraising Survival Guide

Nonprofit Marketing Blog

Does your online presence need a little work? Or, could you use some help convincing your boss or board that you need to think about your online strategy sooner, rather than later? Enter the 2014 Online Fundraising Survival Guide.