Powerful Segmentation Ideas for Year-End Online Fundraising Campaigns

Kivi's Nonprofit Communications Blog

Some donate. If you send all your email subscribers the exact same fundraising emails for every campaign — year-end or any other time — you’ll never unlock their full potential as supporters. Send them to a donation landing page with a different (higher or lower) gift string.

[TOMORROW] Your Very Practical Beginner’s Guide to Online Fundraising

Kivi's Nonprofit Communications Blog

Are you tapping into the potential of online fundraising? Online revenue grew 19% in 2015 according to the M+R Benchmarks Report. If you are ignoring online revenue you could be missing out on a major fundraising tactic. Fundraising Online Courses

Looking to Kick Your Online Fundraising up a Notch? [Tomorrow]

Kivi's Nonprofit Communications Blog

If you’ve mastered the very basics of online fundraising campaigns – goals, story arcs, deadlines, etc. – and you’re ready to add new layers and refine your approach, join us tomorrow for: Advanced Techniques for Boosting Your Online Fundraising Campaigns.

6 Ways Nonprofits Are Getting Online Fundraising All Wrong

J Campbell Social Marketing

Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and the assurances of social media experts, online fundraising still accounts for an abysmal 2% of total dollars raised by charities.

Want To Be An Online Fundraising Master?

J Campbell Social Marketing

Online fundraising should be a major part of your strategy this year. Last year, online fundraising campaign #GivingTuesday raised 90% more in 2013 than in 2012 – about $19.2 in 2013, while online giving grew 13.5%. The post Want To Be An Online Fundraising Master?

Online Fundraising Fundamentals

Kivi's Nonprofit Communications Blog

Next week on Tuesday, November 9, 2010, I’m presenting a webinar for CharityHowTo on Online Fundraising Fundamentals. If you are still trying to figure out how to make online fundraising work for you, I hope you’ll join us. On your donate page.

Sponsored Post: Online Fundraising Benefits

A Small Change

“With the help of our online software solutions, many of our customers have quadrupled the amount of funds raised in previous years.” If you haven’t done so already, now is the time to consider taking your fundraising campaign online. Online Fundraising.

Online Fundraising Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to look at online fundraising. Here are the key findings from each report: 2012 Online Marketing Nonprofit Benchmark Index Study (Convio, which includes orgs of all sizes in the study). Online giving continues to grow fastest for smaller organizations.

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3 Things Successful Nonprofits Do NOW to Prepare for December Online Fundraising

Kivi's Nonprofit Communications Blog

Year-end fundraising planning. For most of you, December is the biggest online fundraising month of the year. Here are 3 things successful nonprofits can and should do in September to get a leg up on year-end online fundraising. Fundraising Nonprofit Communication

Need Some Online Fundraising Ideas?

Kivi's Nonprofit Communications Blog

Network for Good just released a new online giving study that provides all kinds of good ideas for increasing the amount of money you can raise online. Here’s one of the central lessons from this study of over $381 million in online giving, including 3.6

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3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

That’s fundraising 101. The same applies for online fundraising campaigns, but nonprofits are less confident in their respective abilities to spread the word for those campaigns. Below, you’ll find three ideas for promoting online fundraising campaigns to donors.

13 Tips to Double Your Digital Fundraising Donations

J Campbell Social Marketing

Is your organization maximizing its online presence? Check out my 13 tips that will help double your digital fundraising donations: 1) Go Mobile. 2) Brand Your Donation Page. But is your donation page? Your website and donation page must include compelling images.

[INTERVIEW] 8 Questions Answered about Online Fundraising!

Wild Woman Fundraising

In online Fundraising! I was hugely curious about their jobs, what they’d learned so far, and measurements for their success in online fundraising. So they have different constraints than American fundraisers do. to drive increased donations.

No Time For a Full Campaign? My 3 Must-Do Tactics for Your Year-End Online Fundraiser

Kivi's Nonprofit Communications Blog

Recently, a nonprofit communicator asked me, what are the top three things small nonprofits should do between now and the end of the year to boost online fundraising? Here are some 2015 benchmarks from M+R Consulting to consider: Fix Your Donation Landing Page.

Here’s Why Online Fundraising Doesn’t Work

Kivi's Nonprofit Communications Blog

Are online donors really fickle? Or have nonprofits not figured out online retention yet? You may be wondering why online fundraising seems to work so great for a few organizations and really poorly for others. I do not see this as online versus offline.

So, THAT Happened…In-the-Trenches Reflections on December Online Fundraising Campaigns (Add Yours!)

Kivi's Nonprofit Communications Blog

OK, online fundraisers, nap time is OVER! The December fundraising season has come and gone. I asked a few in-the-trenches practitioners — from nonprofits large and small — to share reflections on their December online fundraising campaigns.

KICK IT UP A NOTCH: 4 Smart Ways to Boost Your Year-End Online Fundraising

Kivi's Nonprofit Communications Blog

Fundraising goal established. Donation landing page updated. Sounds like your year-end online fundraising campaign is off to a solid start. Try one of these 4 tactics to boost your online fundraising this December. Donate now. Make your donation today.

Nonprofits Get an “F” for Online Fundraising Expertise

iMarketSmart

According to a new study of 151 organizations’ websites and online marketing tactics , fundraisers get an “F”! Eighty-four percent of nonprofits, including many of the nation’s largest charities, have NOT made their donation websites easy to read on mobile devices.

How to Drive Donations for Your Nonprofit Using Facebook Live

J Campbell Social Marketing

While Facebook continues to roll out News Feed changes at an alarming pace, one vital feature not only seems to be insulated from declining reach, but also increasing in popularity – Facebook fundraising. Tap “add donate button” and select your nonprofit. Ask for donations!

7 simple steps to online fundraising

Get Fully Funded

Lots of people have asked me how to raise money online and I get the sense that they think it’s something hard or mystical. It’s simply fundraising using the internet as a tool. To make it really easy, I’ve got 7 simple steps you can take to get started or crank up your online fundraising efforts. Ask every chance you get, both online and off. Have a big, easy-to-see “Donate&# button on your website.

No Kid Hungry online fundraising campaign focuses on donation impact

DonorDigital

In November 2013, No Kid Hungry and Donordigital collaborated on an interactive online fundraising campaign designed to help donors feel more connected with the impact of their gift. The Thanksgiving campaign converted better than the typical donation form during the month of November.

7 simple steps to online fundraising

Get Fully Funded

Lots of people have asked me how to raise money online and I get the sense that they think it’s something hard or mystical. It’s simply fundraising using the internet as a tool. To make it really easy, I’ve got 7 simple steps you can take to get started or crank up your online fundraising efforts. Ask every chance you get, both online and off. Have a big, easy-to-see “Donate&# button on your website.

5 Biggest Trends in Online Fundraising at #12NTC

Wild Woman Fundraising

I used to think December was the place to concentrate your online fundraising attention. Here are five of the biggest trends in online fundraising. Trend 1: Online fundraising is up 13%. 20% of all online giving happens in December.

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The Rage-Donation

The Agitator

Ashley Fetters has written an interesting pice in GQ magazine titled, The Rise of the ‘Rage-Donation’ A fun read. What she’s talking about is the flood of post-election donations to nonprofits in the US.

Is A Donate Button Coming To Twitter?

J Campbell Social Marketing

The ability to donate directly inside Twitter may be coming to a nonprofit near you! The first question on my mind was, of course, what about a Donate button for nonprofits? The post Is A Donate Button Coming To Twitter? photo credit: mkhmarketing via photopin cc.

Online Fundraising Strong Despite Economy

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The 2009 eNonprofit Benchmarks Study found that among 32 leading nonprofit organizations, online fundraising grew by 26% in 2008 over 2007, but that the average gift size has decreased by 21%. Co-authored by M+R Strategic Services and the Nonprofit Technology Network (NTEN), the eNonprofit Benchmarks Study measures the effectiveness of nonprofit internet fundraising and activism programs and highlights the critical importance of the Internet to mission-focused organizations.

Online Fundraising Strong Despite Economy

Fundraising 123

The 2009 eNonprofit Benchmarks Study found that among 32 leading nonprofit organizations, online fundraising grew by 26% in 2008 over 2007, but that the average gift size has decreased by 21%. Co-authored by M+R Strategic Services and the Nonprofit Technology Network (NTEN), the eNonprofit Benchmarks Study measures the effectiveness of nonprofit internet fundraising and activism programs and highlights the critical importance of the Internet to mission-focused organizations.

#INTERVIEW with Lori Jacobwith, Communications & Fundraising Coach, & Founder of the Ignited Online Fundraising Community

Non Profit Marketing 360

Lori Jacobwith is a communications and fundraising coach, consultant and blogger. She founded the Ignited Online Fundraising Community and is author of the forthcoming book, Withism’s from Lori: Boldness, Clarity and Wisdom for Fundraising Professionals Making a Difference.

Online ‘Fundraising’ A Misnomer?

The Agitator

A couple of small items caught my attention lately regarding online fundraising, mostly because they re-raised in my mind the question of what actually constitutes ‘online fundraising’ One was a short blog post by Jeff Brooks, Why it’s hard to raise funds online. ” What Jeff is talking about I would indeed term online fundraising. You initiate the pitch online and you close the contribution online.

More Than a Donate Button: Composing Your Online Fundraising Plan in ‘09

Fundraising 123

There's more to online fundraising than a "Donate Now!" Join special-guest presenter John Kenyon as he takes participants step by step through the process of developing an online fundraising plan. He has worn many hats throughout his career: author, training and consulting manager, private consultant, adjunct professor and featured speaker in the US, England, Australia and online. Tags: Fundraising 101: Getting Started

5 Trends that Will Affect Online Fundraising in 2010

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In 2010 Network for Good has taken a crack at the five trends (with an online spin, of course) we've seen and anticipate will affect your fundraising in the months to come. You may see a greater number of donations with a smaller average gift size. As much as the media talks of a possible economic rebound, prospective supporters will still be wary of donating to new causes. the real story behind where donated funds go) and the potential for real involvement.

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The Online Fundraising Survival Guide

Nonprofit Marketing Blog

Does your online presence need a little work? Or, could you use some help convincing your boss or board that you need to think about your online strategy sooner, rather than later? Enter the 2014 Online Fundraising Survival Guide.

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How Do Nonprofits Receive Donations Made on Facebook?

J Campbell Social Marketing

Today I answered your question: How do nonprofits receive donations made on Facebook? There are three ways to receive donations made to your nonprofit on Facebook: 1. When a charitable organization that is registered with Facebook Payments has reached the minimum donation payout amount $100 USD, €100 or £100, it becomes eligible for a payout, which occurs on a bi-weekly basis. For example, a donation made in January will be sent to the nonprofit on March 15.

Grist Online Fundraising

The Agitator

Last week, I received an email fundraising pitch from Grist, the environmental e-magazine … A Beacon In The Smog. The donation capture was straightforward, with a landing page that totally reinforced the appeal and offer. Here’s what you see if you click to donate.

The Good, The Bad, and The Ugly: Nonprofit Fundraising on Facebook

J Campbell Social Marketing

Nonprofits large and small are looking into social media’s newest shiny object – the free nonprofit fundraising on Facebook features. Some organizations get great results from Facebook fundraisers, but other nonprofits remain perplexed or frustrated by the process.

Online fundraising with a 7.5% transaction fee

Blue Sky Collaborative

Online Fundraising Transaction Fees If your software vendor charges a 7.5% transaction fee for your online donations, you are getting ripped off. There is no way that a software vendor deserves $7500 for every $100,000 raised online for perpetuity. Tags: Fundraising Tips Marathon Fundraising Online Fundraising Software for Nonprofits Viral Fundraising Walkathons

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A Beginner's Guide to Online Fundraising & Marketing

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Does your donate button need more clicks? Join Network for Good's Jono Smith as he provides 10 tips for effective online fundraising and marketing -- even during this down economy. Europe and the Middle East use online technologies to better serve their students. Tags: Fundraising Events Need more visitors to your nonprofit website? Want to make sense of social networks like Facebook?

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5 Spots Left in Online Fundraising Bootcamp E-Clinic Weds.

Kivi's Nonprofit Communications Blog

There are five spots left in this Wednesday’s Online Fundraising Bootcamp - a special e-clinic limited to just 20 nonprofits. End-of-year fundraising season is upon us. Are you ready to raise as much as you can online?

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Improve Your Online Fundraising

The Agitator

Here’s a great presentation from Convio on improving the fundraising performance of your website. a 57% increase in donation page completion rates; a 28% increase in single gifts; and, a doubling (within six months) of sustainer (monthly) giving. The changes Convio made to the ADL site are pretty fundamental and could apply to any nonprofit’s website fundraising. Veteran Agitator readers know I have a crush on online video!

#VIDEO: Rob Wu of Causevox Tells Us About Developments In Online Fundraising (Part II)

Non Profit Marketing 360

Earlier this month we posted our first interview with Rob Wu , co-founder of the online fundraising and social-media platform Causevox. Online Fundraising – How Can Small Charities Compete? The post #VIDEO: Rob Wu of Causevox Tells Us About Developments In Online Fundraising (Part II) appeared first on Nonprofit Marketing 360.