The Domain Formula for Donor Newsletters

Kivi's Nonprofit Communications Blog

In the 1990s, a Seattle fundraising shop called the Domain Group took the garden-variety donor newsletter, stripped it down to its components, and began testing … to see if they could come up with something better. Domain had its hot rod. Domain … or the highway?

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Did NGO Fundraising Help Kill the Poppy Seller?

Social Media Bird Brain

asks data domain names fundraising hubspot infographics NGO nonprofit tech for good Olive Cooke ONG pensioner poppy powerpoint privacy Small nonprofitRoyal British Legion Poppy Appeal (image via Wikipedia) This story was startling and disturbing on different levels. Here we had a lady who had volunteered as a fundraiser for decades for a charity that was dear to her heart because it was a tie to her first husband, who died in WWII.

Should we have a new non-profit-only Internet domain?

Giving in a Digital World

I attended an interesting meeting last week, along with folks from a few other charities and non-profit-related organisations, to hear about the plans in place to introduce new Internet Top Level Domains ( TLDs ) to add to those you’ll already know – like.com,org, etc – and in particular to discuss what benefit might come from introducing a new non-profit-only community TLD.

Should we have a new nonprofit-only Internet domain?

Giving in a Digital World

I attended an interesting meeting last week, along with folks from a few other charities and nonprofit-related organisations, to hear about the plans in place to introduce new Internet Top Level Domains ( TLDs ) to add to those you’ll already know – like.com,org, etc – and in particular to discuss what benefit might come from introducing a new nonprofit-only community TLD.

#INTERVIEW: Jeff Brooks, Nonprofit Blogger, Author, and Creative Director

Non Profit Marketing 360

NPM360: Tom Ahern raves about the Domain Group formula for newsletters and he keeps saluting your role in it. JEFF: We were doing mostly direct mail at Domain, and sometimes a client would say, could you do a newsletter for us?

#Communication: SOPA & PIPA Bills Are Dying, But Not Dead

Non Profit Marketing 360

If a suspected site brought under SOPA, the accuser has the authority to change or block its DNS ( Domain Name Service ). Yesterday, a couple of the most used and best-known websites on the internet willingly shut themselves down: Wikipedia and Reddit.

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EveryAction's 8 Most Useful Nonprofit Resources of 2015

EveryAction

We saw the introduction of.ngo domains, the first Star Wars film in a decade, the dress that divided the world, and the biggest #GivingTuesday yet What a year! With just 5 days to go in 2015, let's look back on the year.

Mixed Links for Nonprofit Communicators – June 7, 2019

Kivi's Nonprofit Communications Blog

In celebration of organizations using the Internet to empower change around the world, The.ORG Impact Awards , sponsored by Public Interest Registry, has been created to honor.ORG domain name users for their accomplishments. The Little Duck Diner. Savannah, GA Happy Friday, Friends!

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Five Signs You Should Double Opt-In Your Emails

EveryAction

Having a subscriber validate their email address ultimately vets out fake emails, non-existing domains, and uninterested leads. What mechanics do you have in place to make sure that manual error didn't lead to the wrong domain or email address being typed onto your sign-up forms?

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2 Places to Find the Best FREE Fundraising Resources in the Universe

iMarketSmart

Jeff Schreifels and Richard Perry (formerly from The Domain Group) teamed up to create Veritus Group : In Latin Veritus means true, authentic, not superficial. I love their stuff so I thought I should share their links.

4 Donor Newsletter Changes to Increase Donations

Kivi's Nonprofit Communications Blog

Here are 4 of his donor newsletter hacks taken from The Domain Formula : Your donor newsletter should be no more than 4 pages. ” Need proof that The Domain Formula works? Thinking of axing your donor newsletter because it costs more than it’s worth?

Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Websites with a.gov domain are reserved for government institutions, while sites with.edu domains are reserved for higher education institutions. Since these domains are reserved for these entities, they are more valuable resources of information and authority. Brian Honigman.

Why your nonprofit’s URL matters

Nonprofit Marketing Blog

The same can be said for your nonprofit’s domain name. Having an easy-to-remember (and difficult to mess up) domain name can help supporters quickly find your organization online and reduce confusion when you’re telling folks about your nonprofit on the phone, in person, or in print. Marc Pitman of FundraisingCoach.com offers these tips on choosing a good domain name : 1. The new domains will be available early next year.

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To Go.ngo,ong, Or Not

The Agitator

Last week the Chronicle of Philanthropy pointed out that beginning March 17 th charities around the world are eligible to register for website addresses with the additional domains of.

Online Marketing Terms in Plain English

Kivi's Nonprofit Communications Blog

Domain Registrar. A company that manages the registration of Internet domain names. Your domain registrar and web host may or may not be the same company. Mini-websites, with their own domain names, that are often created for specific campaigns.

How a war in Libya can kill your website

Fundraising Coach

When it comes to registering domain names, most people will choose top level domains like “ com,&# “ org,&# and “ net&#. My domain registrar, Joker.com lists 23 other options. domain was taken down as a side effect of the war in libya (.ly

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Calling All Creative for Good Projects

SocialButterfly

Campaigns eligible can be across the domain of health, safety, education, the environment, community and social justice issues. How are you mixing art and science for good?

Why I Named My Website 'Selfish Giving'

Selfish Giving

Even then it felt like all the good web domains were taken! But, truthfully, you could still get many great domains with a vowel! Truthfully, changing my domain to a different name wouldn't have been that hard. I think this is the first Selfish Giving masthead.

How Much Is Spam Hurting Your Online Fundraising? [New Study]

Kivi's Nonprofit Communications Blog

Domain reputation. EveryAction just released their annual Email Deliverability Study which answers that exact question. Let’s start with a few basics about email deliverability, and then we’ll break down the report.

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Donor Newsletter Tips to Bring in the Dough

Kivi's Nonprofit Communications Blog

Fundraising and direct mail expert Tom Ahern says to follow The Domain Formula. I’m not sure even Domain knew the “real” reason why self-mailers did poorly in tests. Photo Credit: https://flic.kr/p/awjJJg. p/awjJJg.

Expert Advice about Online Newsrooms Part 2: From SEO to Analytics

Kivi's Nonprofit Communications Blog

A permalink could include your domain name (www.yoast.com) plus what’s called a slug, the piece of the URL that comes after the domain name. We’re back with more of L. Danielle Baldwin’s expert advice related to online newsrooms.

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5 Tips for Choosing Your Nonprofit URL

Fundraising 123

Getting a memorable domain name is a very important step in online fundraising. Donors often check out an organization's website before making a gift, so putting thought into your domain name can help you raise more money. Your domain name is your best advertising sound bite, so make it work for you. But www.melssalads.org can make for a confusing web domain. Numbers in a name-"4" instead of "for"-can look cute in a domain name.

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Email deliverability is more than double opt-in

Fundraising Coach

Consider if you use multiple domains. I use three domains for the three different parts that make up The Concord Leadership Group: ConcordLeadershipGroup.com, FundraisingCoach.com, and TheNonprofitAcademy.com. Nonprofits love sending email.

How to Make Your Website Eligible for the Google Ad Grant

Twenti

Own your web domain. Own the domain that your ads lead to. It’s important that you have control over your domain name and can guarantee that your website will not be taken down. This means you must own your domain, rather than have it in the name of your website host.

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5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

Claim Your Domain Name. If you aim to develop a personal brand, it's important to have a domain name that uses your name (i.e., Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney !

Learning About Email at #15NTC

Kivi's Nonprofit Communications Blog

Domain reputation. 19 When I go to the Nonprofit Technology Conference, I try to attend sessions that will be helpful to our readers back home who couldn’t make it to the conference.

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Don’t Get Suckered By This Facebook Myth

J Campbell Social Marketing

If you don’t post this message, any statuses you post or any pictures you upload onto your account becomes public domain and can be used by Facebook without permission.

The Ultimate Google Ad Grant Eligibility Checklist

Twenti

Does your organisation own your own website domain? Obviously, your organisation has to own a website and a domain for users to land on when they click on your advert. by Angharad Miller.

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Catty Faux Cause Marketing from Church and Dwight

Cause Related Marketing

It’s not like ICANN, the official registrar of top-level Internet domain extensions, checks anyone’s nonprofit bona fides before allowing someone to register a dot-org domain name.

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Why Deleting People from Your Email List is a Good Thing

Kivi's Nonprofit Communications Blog

To help protect us all from spammers, the email companies track the sending reputation of IP addresses and domains. Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide.

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Trends That Will Shape PR in 2018

Kivi's Nonprofit Communications Blog

In an era plagued by charges of “fake news”, the influence of trusted brand domains and recognizable journalism is more important than ever. What can PR professionals expect in 2018? Despite the accelerated pace of change, new directions don’t always announce themselves with great clarity.

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Six Different Kinds of Nonprofit Blogs

Kivi's Nonprofit Communications Blog

They can be hosted on personal domains or on organizational domains, depending on the mix and just how much influence the organization will have over the content. I first published these six categories of nonprofit blogs way back in 2008. But I think they still work today, four years later. As I said back then, I certainly think you can mix and match blog types, and I bet most successful blogs do.

16 Features Every Nonprofit Website Should Have

Twenti

Your own domain name. It’s important to actually own the domain that is landed on when people click on ads or search results, to ensure it can’t be changed, and to control what appears when your nonprofit name is searched for. by Zoe Allen.

MIND YOUR MICROCONTENT: 8 Little Bits That Can Make a Big Difference In Your Next Email

Kivi's Nonprofit Communications Blog

Master them all to rule your email domain. Photo credit: https://flic.kr/p/7R6ZER. p/7R6ZER. microcontent. Small groups of words that can be skimmed by a person to get a clear idea of the content of a web page or email.

The Cause Marketing Script

Cause Related Marketing

Current theory from Professor Ronald K. Mitchell at Texas Tech suggests that the people most likely to be a success at entrepreneurship are those who understand that there is an ‘ entrepreneurship script.’ I contend that there is also a script in cause marketing.

Need help in creating a central list of mobile government websites in Canada

Public Sector Marketing 2.0

Once this list grows, I’m thinking of posting it under an easy public domain such as www.mobilegovernment.ca ,which I just purchased, stay tuned… Thanks for your help! As you likely already know I’m a strong advocate of anything mobile, especially given how much time I spend on the road. I’ve been asked quite a bit lately to provide examples of Canadian mobile government websites.

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Calling All Creative for Good Projects

SocialButterfly

Campaigns eligible can be across the domain of health, safety, education, the environment, community and social justice issues. How are you mixing art and science for good?

5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

Claim Your Domain Name. If you aim to develop a personal brand, it's important to have a domain name that uses your name (i.e., Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney !

5 tips on choosing your nonprofit URL

Fundraising Coach

But do you have any advice about choosing a domain name? Getting a memorable domain name is a very important step in online fundraising. So putting thought into your domain name can help you raise more money. Your domain name is your best advertising sound bite, so make it work for you. But www.melssalads.org can make for a confusing web domain. Numbers in a name–&# 4″ instead of “for&# –can look cute in a domain name.

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Integrating Social Data into Decision Making (5 Free Tools)

Public Sector Marketing 2.0

And while admittedly most of actual complex data mining is happening behind the firewalls of Apple, Google, Facebook and Amazon , there are numerous free tools available that allow you to access a good chunk of this data, since much of it is in the public domain.

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Need Inspiration: Go To SOFII

The Agitator

But I urge you to stretch yourself further and look for well-conceived fundraising campaigns outside your immediate domain as well. Every fundraiser worth their salt should be monitoring their competition — other nonprofits operating in the same (or related) mission space. It’s a pretty safe bet that your donors are at least occasionally reading their stuff. Maybe it’s more inspiring. More creatively presented. Better marketed from a tactical standpoint.

#TECH: We Catch Up With Dropbox Collaboration Tool (With Nonprofit Pricing)

Non Profit Marketing 360

It creates a folder within your account that allows you install a simple website and ‘share’ it with the world, all for only the cost of registering a domain name via a DNS registration site (usually less than $10). Sync files among your devices, whatever OS they run.

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A Nonprofit’s Guide to Building Simple, Low-Cost Websites

Fundraising 123

Register Your Domain Name Even if you don’t plan on creating a website for quite some time, buy the rights to your organization’s domain name. A domain name is a unique string of letters and numbers that identifies a site on the Internet; TechSoup’s domain name, for example, is www.techsoup.org. Nonprofits and social benefit organizations usually choose domain names that end in.org, but you may also want to register at least the.com and.net versions as well.

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