INDUSTRY INSIGHTS YOUR PEERS ARE READING
Once this list grows, I’m thinking of posting it under an easy public domain such as www.mobilegovernment.ca ,which I just purchased, stay tuned… Thanks for your help! As you likely already know I’m a strong advocate of anything mobile, especially given how much time I spend on the road. I’ve been asked quite a bit lately to provide examples of Canadian mobile government websites. MORE
Claim Your Domain Name. If you aim to develop a personal brand, it's important to have a domain name that uses your name (i.e., Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney ! MORE
Campaigns eligible can be across the domain of health, safety, education, the environment, community and social justice issues. How are you mixing art and science for good? MORE
Domain reputation. 19 When I go to the Nonprofit Technology Conference, I try to attend sessions that will be helpful to our readers back home who couldn’t make it to the conference. MORE
Domain reputation. EveryAction just released their annual Email Deliverability Study which answers that exact question. Let’s start with a few basics about email deliverability, and then we’ll break down the report. MORE
Master them all to rule your email domain. Photo credit: https://flic.kr/p/7R6ZER. p/7R6ZER. microcontent. Small groups of words that can be skimmed by a person to get a clear idea of the content of a web page or email. MORE
Here’s the lesson: It would have been so much easier for individual nonprofits if they had set up a redirect with their own domain name, like mynonprofit.org/givelocal or used a link shortener like Bitly and distributed that link (not the Kimbia link!) MORE
Last week the Chronicle of Philanthropy pointed out that beginning March 17 th charities around the world are eligible to register for website addresses with the additional domains of. MORE
Domain Registrar. A company that manages the registration of Internet domain names. Your domain registrar and web host may or may not be the same company. Mini-websites, with their own domain names, that are often created for specific campaigns. MORE
If a suspected site brought under SOPA, the accuser has the authority to change or block its DNS ( Domain Name Service ). Yesterday, a couple of the most used and best-known websites on the internet willingly shut themselves down: Wikipedia and Reddit. MORE
And while admittedly most of actual complex data mining is happening behind the firewalls of Apple, Google, Facebook and Amazon , there are numerous free tools available that allow you to access a good chunk of this data, since much of it is in the public domain. MORE
I attended an interesting meeting last week, along with folks from a few other charities and nonprofit-related organisations, to hear about the plans in place to introduce new Internet Top Level Domains ( TLDs ) to add to those you’ll already know – like.com,org, etc – and in particular to discuss what benefit might come from introducing a new nonprofit-only community TLD. MORE
It’s not like ICANN, the official registrar of top-level Internet domain extensions, checks anyone’s nonprofit bona fides before allowing someone to register a dot-org domain name. MORE
Here are 4 of his donor newsletter hacks taken from The Domain Formula : Your donor newsletter should be no more than 4 pages. ” Need proof that The Domain Formula works? Thinking of axing your donor newsletter because it costs more than it’s worth? MORE
I hope all federal government email addresses will have “@gc.ca&# as the domain regardless of department. It’s official ! MORE
NPM360: Tom Ahern raves about the Domain Group formula for newsletters and he keeps saluting your role in it. JEFF: We were doing mostly direct mail at Domain, and sometimes a client would say, could you do a newsletter for us? MORE
If you don’t post this message, any statuses you post or any pictures you upload onto your account becomes public domain and can be used by Facebook without permission. MORE
In the event you proceed through a variety of the prominent essay writing service testimonials online, you will know why our service is thought of as one of the very best from the domain of college essay writing service. Ways to publish a great essay in forty minutes during the examination? MORE
Claim Your Domain Name. If you aim to develop a personal brand, it's important to have a domain name that uses your name (i.e., Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney ! MORE
Websites with a.gov domain are reserved for government institutions, while sites with.edu domains are reserved for higher education institutions. Since these domains are reserved for these entities, they are more valuable resources of information and authority. Brian Honigman. MORE
But I urge you to stretch yourself further and look for well-conceived fundraising campaigns outside your immediate domain as well. Every fundraiser worth their salt should be monitoring their competition — other nonprofits operating in the same (or related) mission space. It’s a pretty safe bet that your donors are at least occasionally reading their stuff. Maybe it’s more inspiring. More creatively presented. Better marketed from a tactical standpoint. MORE
The Domain Formula for donor newsletters. In my last post I wrote about Why You Shouldn’t Give Up on Direct Mail Some nonprofit organizations try to save money by cutting back on printing and mailing, but that could be a mistake if your donors prefer to hear from you by mail. MORE
Having a subscriber validate their email address ultimately vets out fake emails, non-existing domains, and uninterested leads. What mechanics do you have in place to make sure that manual error didn't lead to the wrong domain or email address being typed onto your sign-up forms? MORE
Getting a memorable domain name is a very important step in online fundraising. Donors often check out an organization's website before making a gift, so putting thought into your domain name can help you raise more money. Your domain name is your best advertising sound bite, so make it work for you. But www.melssalads.org can make for a confusing web domain. Numbers in a name-"4" instead of "for"-can look cute in a domain name. MORE
They can be hosted on personal domains or on organizational domains, depending on the mix and just how much influence the organization will have over the content. I first published these six categories of nonprofit blogs way back in 2008. But I think they still work today, four years later. As I said back then, I certainly think you can mix and match blog types, and I bet most successful blogs do. MORE
In the 1990s, a Seattle fundraising shop called the Domain Group took the garden-variety donor newsletter, stripped it down to its components, and began testing … to see if they could come up with something better. Domain had its hot rod. Domain … or the highway? MORE
Jeff Schreifels and Richard Perry (formerly from The Domain Group) teamed up to create Veritus Group : In Latin Veritus means true, authentic, not superficial. I love their stuff so I thought I should share their links. MORE
Jeff was the senior strategist at Domain Group leading a team that executed strategic plans and direct-response marketing for clients such as, Feeding America, Arthritis Foundation, the Salvation Army; among many others. Are you wondering where all of the major donors are hiding? MORE
Even then it felt like all the good web domains were taken! But, truthfully, you could still get many great domains with a vowel! Truthfully, changing my domain to a different name wouldn't have been that hard. I think this is the first Selfish Giving masthead. MORE
Current theory from Professor Ronald K. Mitchell at Texas Tech suggests that the people most likely to be a success at entrepreneurship are those who understand that there is an ‘ entrepreneurship script.’ I contend that there is also a script in cause marketing. MORE
The same can be said for your nonprofit’s domain name. Having an easy-to-remember (and difficult to mess up) domain name can help supporters quickly find your organization online and reduce confusion when you’re telling folks about your nonprofit on the phone, in person, or in print. Marc Pitman of FundraisingCoach.com offers these tips on choosing a good domain name : 1. The new domains will be available early next year. MORE
get your parents to buy your domain, use consistent usernames, fill out your personal social media profiles responsibly, learn about your privacy settings, etc…). I watched Amanda Todd’s tragic video message today. MORE
When it comes to registering domain names, most people will choose top level domains like “ com,&# “ org,&# and “ net&#. My domain registrar, Joker.com lists 23 other options. domain was taken down as a side effect of the war in libya (.ly MORE
Fundraising and direct mail expert Tom Ahern says to follow The Domain Formula. I’m not sure even Domain knew the “real” reason why self-mailers did poorly in tests. Photo Credit: https://flic.kr/p/awjJJg. p/awjJJg. MORE
All but one of the 12 RCTs included the competition domain, four based their intervention on a theoretical framework, two included the insight domain in their design, and five included the exchange of the intervention. MORE
Campaigns eligible can be across the domain of health, safety, education, the environment, community and social justice issues. How are you mixing art and science for good? MORE
To help protect us all from spammers, the email companies track the sending reputation of IP addresses and domains. Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide. MORE
asks data domain names fundraising hubspot infographics NGO nonprofit tech for good Olive Cooke ONG pensioner poppy powerpoint privacy Small nonprofitRoyal British Legion Poppy Appeal (image via Wikipedia) This story was startling and disturbing on different levels. Here we had a lady who had volunteered as a fundraiser for decades for a charity that was dear to her heart because it was a tie to her first husband, who died in WWII. MORE
Follow The Domain Formula For Donor Newsletters. I’ve written several posts recently about the importance of staying in touch with your donors throughout the year. Some of you may be saying, “We do that because we have a newsletter.”. MORE
I attended an interesting meeting last week, along with folks from a few other charities and non-profit-related organisations, to hear about the plans in place to introduce new Internet Top Level Domains ( TLDs ) to add to those you’ll already know – like.com,org, etc – and in particular to discuss what benefit might come from introducing a new non-profit-only community TLD. MORE
In an era plagued by charges of “fake news”, the influence of trusted brand domains and recognizable journalism is more important than ever. What can PR professionals expect in 2018? Despite the accelerated pace of change, new directions don’t always announce themselves with great clarity. MORE
We saw the introduction of.ngo domains, the first Star Wars film in a decade, the dress that divided the world, and the biggest #GivingTuesday yet What a year! With just 5 days to go in 2015, let's look back on the year. MORE
I didn’t test the paypal button at first and got my domain marked as spam. Then I had to buy a new domain and try again. It’s a tradition for me to tell you all of my mistakes at the end of the year. Catharsis? Confession? Just simply TMI? You tell me! MORE
A permalink could include your domain name (www.yoast.com) plus what’s called a slug, the piece of the URL that comes after the domain name. We’re back with more of L. Danielle Baldwin’s expert advice related to online newsrooms. MORE
Domain Related Topics Kivi's Nonprofit Communications Blog
SEPTEMBER 12, 2012
In the 1990s, a Seattle fundraising shop called the Domain Group took the garden-variety donor newsletter, stripped it down to its components, and began testing … to see if they could come up with something better. Domain had its hot rod. Domain … or the highway?
Social Media Bird Brain
MAY 20, 2015
asks data domain names fundraising hubspot infographics NGO nonprofit tech for good Olive Cooke ONG pensioner poppy powerpoint privacy Small nonprofitRoyal British Legion Poppy Appeal (image via Wikipedia) This story was startling and disturbing on different levels. Here we had a lady who had volunteered as a fundraiser for decades for a charity that was dear to her heart because it was a tie to her first husband, who died in WWII.
Giving in a Digital World
JULY 19, 2009
I attended an interesting meeting last week, along with folks from a few other charities and non-profit-related organisations, to hear about the plans in place to introduce new Internet Top Level Domains ( TLDs ) to add to those you’ll already know – like.com,org, etc – and in particular to discuss what benefit might come from introducing a new non-profit-only community TLD.
Giving in a Digital World
JULY 19, 2009
I attended an interesting meeting last week, along with folks from a few other charities and nonprofit-related organisations, to hear about the plans in place to introduce new Internet Top Level Domains ( TLDs ) to add to those you’ll already know – like.com,org, etc – and in particular to discuss what benefit might come from introducing a new nonprofit-only community TLD.
Non Profit Marketing 360
MARCH 15, 2012
NPM360: Tom Ahern raves about the Domain Group formula for newsletters and he keeps saluting your role in it. JEFF: We were doing mostly direct mail at Domain, and sometimes a client would say, could you do a newsletter for us?
Non Profit Marketing 360
JANUARY 19, 2012
If a suspected site brought under SOPA, the accuser has the authority to change or block its DNS ( Domain Name Service ). Yesterday, a couple of the most used and best-known websites on the internet willingly shut themselves down: Wikipedia and Reddit.
EveryAction
DECEMBER 28, 2015
We saw the introduction of.ngo domains, the first Star Wars film in a decade, the dress that divided the world, and the biggest #GivingTuesday yet What a year! With just 5 days to go in 2015, let's look back on the year.
Kivi's Nonprofit Communications Blog
MAY 4, 2016
Here’s the lesson: It would have been so much easier for individual nonprofits if they had set up a redirect with their own domain name, like mynonprofit.org/givelocal or used a link shortener like Bitly and distributed that link (not the Kimbia link!)
The Agitator
MARCH 24, 2015
Last week the Chronicle of Philanthropy pointed out that beginning March 17 th charities around the world are eligible to register for website addresses with the additional domains of.
iMarketSmart
OCTOBER 27, 2014
Jeff Schreifels and Richard Perry (formerly from The Domain Group) teamed up to create Veritus Group : In Latin Veritus means true, authentic, not superficial. I love their stuff so I thought I should share their links.
Kivi's Nonprofit Communications Blog
MAY 30, 2017
Here are 4 of his donor newsletter hacks taken from The Domain Formula : Your donor newsletter should be no more than 4 pages. ” Need proof that The Domain Formula works? Thinking of axing your donor newsletter because it costs more than it’s worth?
Nonprofit Marketing Blog
JUNE 24, 2014
The same can be said for your nonprofit’s domain name. Having an easy-to-remember (and difficult to mess up) domain name can help supporters quickly find your organization online and reduce confusion when you’re telling folks about your nonprofit on the phone, in person, or in print. Marc Pitman of FundraisingCoach.com offers these tips on choosing a good domain name : 1. The new domains will be available early next year.
Kivi's Nonprofit Communications Blog
MARCH 13, 2012
Websites with a.gov domain are reserved for government institutions, while sites with.edu domains are reserved for higher education institutions. Since these domains are reserved for these entities, they are more valuable resources of information and authority. Brian Honigman.
Kivi's Nonprofit Communications Blog
FEBRUARY 8, 2011
Domain Registrar. A company that manages the registration of Internet domain names. Your domain registrar and web host may or may not be the same company. Mini-websites, with their own domain names, that are often created for specific campaigns.
SocialButterfly
JANUARY 23, 2013
Campaigns eligible can be across the domain of health, safety, education, the environment, community and social justice issues. How are you mixing art and science for good?
Selfish Giving
DECEMBER 3, 2017
Even then it felt like all the good web domains were taken! But, truthfully, you could still get many great domains with a vowel! Truthfully, changing my domain to a different name wouldn't have been that hard. I think this is the first Selfish Giving masthead.
Kivi's Nonprofit Communications Blog
SEPTEMBER 18, 2018
A permalink could include your domain name (www.yoast.com) plus what’s called a slug, the piece of the URL that comes after the domain name. We’re back with more of L. Danielle Baldwin’s expert advice related to online newsrooms.
Fundraising Coach
APRIL 4, 2011
When it comes to registering domain names, most people will choose top level domains like “ com,&# “ org,&# and “ net&#. My domain registrar, Joker.com lists 23 other options. domain was taken down as a side effect of the war in libya (.ly
Kivi's Nonprofit Communications Blog
MAY 15, 2017
Domain reputation. EveryAction just released their annual Email Deliverability Study which answers that exact question. Let’s start with a few basics about email deliverability, and then we’ll break down the report.
Kivi's Nonprofit Communications Blog
APRIL 14, 2015
Fundraising and direct mail expert Tom Ahern says to follow The Domain Formula. I’m not sure even Domain knew the “real” reason why self-mailers did poorly in tests. Photo Credit: https://flic.kr/p/awjJJg. p/awjJJg.
Fundraising 123
FEBRUARY 16, 2010
Getting a memorable domain name is a very important step in online fundraising. Donors often check out an organization's website before making a gift, so putting thought into your domain name can help you raise more money. Your domain name is your best advertising sound bite, so make it work for you. But www.melssalads.org can make for a confusing web domain. Numbers in a name-"4" instead of "for"-can look cute in a domain name.
Diva Marketing Blog
MAY 20, 2016
Claim Your Domain Name. If you aim to develop a personal brand, it's important to have a domain name that uses your name (i.e., Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney !
J Campbell Social Marketing
NOVEMBER 8, 2013
If you don’t post this message, any statuses you post or any pictures you upload onto your account becomes public domain and can be used by Facebook without permission.
Public Sector Marketing 2.0
FEBRUARY 2, 2010
Once this list grows, I’m thinking of posting it under an easy public domain such as www.mobilegovernment.ca ,which I just purchased, stay tuned… Thanks for your help! As you likely already know I’m a strong advocate of anything mobile, especially given how much time I spend on the road. I’ve been asked quite a bit lately to provide examples of Canadian mobile government websites.
SocialButterfly
JANUARY 23, 2013
Campaigns eligible can be across the domain of health, safety, education, the environment, community and social justice issues. How are you mixing art and science for good?
Kivi's Nonprofit Communications Blog
MARCH 19, 2015
Domain reputation. 19 When I go to the Nonprofit Technology Conference, I try to attend sessions that will be helpful to our readers back home who couldn’t make it to the conference.
Public Sector Marketing 2.0
APRIL 8, 2015
And while admittedly most of actual complex data mining is happening behind the firewalls of Apple, Google, Facebook and Amazon , there are numerous free tools available that allow you to access a good chunk of this data, since much of it is in the public domain.
Kivi's Nonprofit Communications Blog
FEBRUARY 21, 2017
To help protect us all from spammers, the email companies track the sending reputation of IP addresses and domains. Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide.
Cause Related Marketing
JUNE 9, 2011
It’s not like ICANN, the official registrar of top-level Internet domain extensions, checks anyone’s nonprofit bona fides before allowing someone to register a dot-org domain name.
The Agitator
NOVEMBER 6, 2014
But I urge you to stretch yourself further and look for well-conceived fundraising campaigns outside your immediate domain as well. Every fundraiser worth their salt should be monitoring their competition — other nonprofits operating in the same (or related) mission space. It’s a pretty safe bet that your donors are at least occasionally reading their stuff. Maybe it’s more inspiring. More creatively presented. Better marketed from a tactical standpoint.
SocialButterfly
MAY 29, 2018
In the event you proceed through a variety of the prominent essay writing service testimonials online, you will know why our service is thought of as one of the very best from the domain of college essay writing service. Ways to publish a great essay in forty minutes during the examination?
Wild Woman Fundraising
DECEMBER 9, 2015
I didn’t test the paypal button at first and got my domain marked as spam. Then I had to buy a new domain and try again. It’s a tradition for me to tell you all of my mistakes at the end of the year. Catharsis? Confession? Just simply TMI? You tell me!
Public Sector Marketing 2.0
AUGUST 4, 2011
I hope all federal government email addresses will have “@gc.ca&# as the domain regardless of department. It’s official !
Kivi's Nonprofit Communications Blog
DECEMBER 29, 2017
In an era plagued by charges of “fake news”, the influence of trusted brand domains and recognizable journalism is more important than ever. What can PR professionals expect in 2018? Despite the accelerated pace of change, new directions don’t always announce themselves with great clarity.
Ann Green
MARCH 12, 2018
Follow The Domain Formula For Donor Newsletters. I’ve written several posts recently about the importance of staying in touch with your donors throughout the year. Some of you may be saying, “We do that because we have a newsletter.”.
Kivi's Nonprofit Communications Blog
MAY 22, 2012
They can be hosted on personal domains or on organizational domains, depending on the mix and just how much influence the organization will have over the content. I first published these six categories of nonprofit blogs way back in 2008. But I think they still work today, four years later. As I said back then, I certainly think you can mix and match blog types, and I bet most successful blogs do.
Public Sector Marketing 2.0
OCTOBER 16, 2012
get your parents to buy your domain, use consistent usernames, fill out your personal social media profiles responsibly, learn about your privacy settings, etc…). I watched Amanda Todd’s tragic video message today.
Kivi's Nonprofit Communications Blog
DECEMBER 4, 2014
Master them all to rule your email domain. Photo credit: https://flic.kr/p/7R6ZER. p/7R6ZER. microcontent. Small groups of words that can be skimmed by a person to get a clear idea of the content of a web page or email.
Cause Related Marketing
JANUARY 16, 2012
Current theory from Professor Ronald K. Mitchell at Texas Tech suggests that the people most likely to be a success at entrepreneurship are those who understand that there is an ‘ entrepreneurship script.’ I contend that there is also a script in cause marketing.
Diva Marketing Blog
MAY 20, 2016
Claim Your Domain Name. If you aim to develop a personal brand, it's important to have a domain name that uses your name (i.e., Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney !
Ann Green
JUNE 15, 2015
The Domain Formula for donor newsletters. In my last post I wrote about Why You Shouldn’t Give Up on Direct Mail Some nonprofit organizations try to save money by cutting back on printing and mailing, but that could be a mistake if your donors prefer to hear from you by mail.
Wild Woman Fundraising
SEPTEMBER 7, 2015
Jeff was the senior strategist at Domain Group leading a team that executed strategic plans and direct-response marketing for clients such as, Feeding America, Arthritis Foundation, the Salvation Army; among many others. Are you wondering where all of the major donors are hiding?
Social Marketing and Social Change
JANUARY 4, 2017
All but one of the 12 RCTs included the competition domain, four based their intervention on a theoretical framework, two included the insight domain in their design, and five included the exchange of the intervention.
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