The Domain Formula for Donor Newsletters
Kivi's Nonprofit Communications Blog
SEPTEMBER 12, 2012
In the 1990s, a Seattle fundraising shop called the Domain Group took the garden-variety donor newsletter, stripped it down to its components, and began testing … to see if they could come up with something better. Domain eventually developed a formula that made a donor newsletter HIGHLY worth doing: some Domain clients began raking in more gifts through their newsletters than through their direct mail appeals. Domain had its hot rod. Tom Ahern.