Kivi's Nonprofit Communications Blog

SEPTEMBER 12, 2012

In the 1990s, a Seattle fundraising shop called the Domain Group took the garden-variety donor newsletter, stripped it down to its components, and began testing … to see if they could come up with something better. Domain eventually developed a formula that made a donor newsletter HIGHLY worth doing: some Domain clients began raking in more gifts through their newsletters than through their direct mail appeals. Domain had its hot rod. Tom Ahern.

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Domain Newsletter Donors Direct Mail 193

Giving in a Digital World

JULY 19, 2009

I attended an interesting meeting last week, along with folks from a few other charities and non-profit-related organisations, to hear about the plans in place to introduce new Internet Top Level Domains ( TLDs ) to add to those you’ll already know – like.com,org, etc – and in particular to discuss what benefit might come from introducing a new non-profit-only community TLD.

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Non-profit Domain Internet UK 40

Giving in a Digital World

JULY 19, 2009

I attended an interesting meeting last week, along with folks from a few other charities and nonprofit-related organisations, to hear about the plans in place to introduce new Internet Top Level Domains ( TLDs ) to add to those you’ll already know – like.com,org, etc – and in particular to discuss what benefit might come from introducing a new nonprofit-only community TLD.

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Domain Internet UK Proposal 40

Social Media Bird Brain

MAY 20, 2015

asks data domain names fundraising hubspot infographics NGO nonprofit tech for good Olive Cooke ONG pensioner poppy powerpoint privacy Small nonprofitRoyal British Legion Poppy Appeal (image via Wikipedia) This story was startling and disturbing on different levels. Here we had a lady who had volunteered as a fundraiser for decades for a charity that was dear to her heart because it was a tie to her first husband, who died in WWII.

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Wikipedia Help Domain Charity 123

Non Profit Marketing 360

MARCH 15, 2012

NPM360: Tom Ahern raves about the Domain Group formula for newsletters and he keeps saluting your role in it. JEFF: We were doing mostly direct mail at Domain, and sometimes a client would say, could you do a newsletter for us? NPM360: Has anyone attempted to convert the Domain Group formula to email newsletters? Jeff Brooks has been working on behalf of nonprofits for more than 20 years and passionately blogging about fundraising since 2005.

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Blogger Creative Sales And Marketing Domain 116

Non Profit Marketing 360

JANUARY 19, 2012

If a suspected site brought under SOPA, the accuser has the authority to change or block its DNS ( Domain Name Service ). Yesterday, a couple of the most used and best-known websites on the internet willingly shut themselves down: Wikipedia and Reddit. Google, you likely noticed, ‘redacted’ its daily Google Doodle.

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Domain Communications Wikipedia Internet 109

EveryAction

DECEMBER 28, 2015

We saw the introduction of.ngo domains, the first Star Wars film in a decade, the dress that divided the world, and the biggest #GivingTuesday yet What a year! With just 5 days to go in 2015, let's look back on the year.

Domain 101

Domain Resources Nonprofit 101

EveryAction

SEPTEMBER 12, 2018

Having a subscriber validate their email address ultimately vets out fake emails, non-existing domains, and uninterested leads. What mechanics do you have in place to make sure that manual error didn't lead to the wrong domain or email address being typed onto your sign-up forms? Domains that don't exist will give you hard bounces and compound the alarms to email service providers.

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Opt-in Email Domain Spam 134

Kivi's Nonprofit Communications Blog

MAY 4, 2016

Here’s the lesson: It would have been so much easier for individual nonprofits if they had set up a redirect with their own domain name, like mynonprofit.org/givelocal or used a link shortener like Bitly and distributed that link (not the Kimbia link!) For example, to redirect your entire website domain, you can do it with the company where your domain name is registered. Yesterday, May 3, was Give Local America Day.

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America Domain South Carolina Traffic 159

iMarketSmart

OCTOBER 27, 2014

Jeff Schreifels and Richard Perry (formerly from The Domain Group) teamed up to create Veritus Group : In Latin Veritus means true, authentic, not superficial. I love their stuff so I thought I should share their links. Claire Axelrad’s Clairification : The best resource for all kinds of fundraising insights. And, she even has some help for major gift fundraising too! Go to “ HELP YOURSELF ” on her website and check out all the fee Webinars and eBooks.

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Resources Domain Best Free 130

The Agitator

MARCH 24, 2015

Last week the Chronicle of Philanthropy pointed out that beginning March 17 th charities around the world are eligible to register for website addresses with the additional domains of. Agitator reader Greg Worley wrote asking us to weigh in with an Agitator opinion of whether or not adding these domains is worth it to U.S.

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Domain March Opinions Philanthropy 64

Fundraising Coach

APRIL 4, 2011

When it comes to registering domain names, most people will choose top level domains like “ com,&# “ org,&# and “ net&#. My domain registrar, Joker.com lists 23 other options. Some sites have had a great time using the “ ly&# domain like Letter.ly , the platform I use for my Fundraising Kick emails. domain was taken down as a side effect of the war in libya (.ly ly is the libyan top level domain).

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Libya Domain Tuvalu Tonga 54

Selfish Giving

DECEMBER 3, 2017

Even then it felt like all the good web domains were taken! But, truthfully, you could still get many great domains with a vowel! Truthfully, if I had gone with my name for a domain I could have easily pivoted to a different interest, like history or gardening or another fundraising topic. Truthfully, changing my domain to a different name wouldn't have been that hard. I think this is the first Selfish Giving masthead. It started as almost a joke.

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Domain Websites Cause Marketing Blogger 43

Kivi's Nonprofit Communications Blog

NOVEMBER 17, 2020

Those factors are changing constantly, but here are a few: Content Spam software Blacklists IP reputation Domain reputation Traffic Speed of delivery Recipients themselves. Between #GivingTuesday and year-end giving, nonprofits will be sending a lot of emails in the upcoming weeks.

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Email Marketing Email Campaign Spam 199

Kivi's Nonprofit Communications Blog

MARCH 13, 2012

Websites with a.gov domain are reserved for government institutions, while sites with.edu domains are reserved for higher education institutions. Since these domains are reserved for these entities, they are more valuable resources of information and authority. A link from one of these domains has more value than links from many other.com and other websites combined. Brian Honigman.

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Link Building Strategy Build Search Engine 193

Kivi's Nonprofit Communications Blog

MAY 30, 2017

Here are 4 of his donor newsletter hacks taken from The Domain Formula : Your donor newsletter should be no more than 4 pages. ” Need proof that The Domain Formula works? Thinking of axing your donor newsletter because it costs more than it’s worth? It’s not the idea of the donor newsletter that’s wrong – it’s how you’re approaching it that’s wrong. Luckily we have a smart guy like Tom Ahern around to set us straight!

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Donations Newsletter Nashville Domain 123

Kivi's Nonprofit Communications Blog

FEBRUARY 8, 2011

Domain Registrar. A company that manages the registration of Internet domain names. Your domain registrar and web host may or may not be the same company. Mini-websites, with their own domain names, that are often created for specific campaigns. For example, you can redirect someone who types “yoursite.com” to “yoursite.org” if you own both domain names and your main site is the.org. Your web host and your domain registrar may or may not be the same company.

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Online Marketing Online Keyword Search Engine 202

Fundraising 123

FEBRUARY 16, 2010

Getting a memorable domain name is a very important step in online fundraising. Donors often check out an organization's website before making a gift, so putting thought into your domain name can help you raise more money. Your domain name is your best advertising sound bite, so make it work for you. But www.melssalads.org can make for a confusing web domain. Numbers in a name-"4" instead of "for"-can look cute in a domain name.

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URL Domain Tips Blasts 103

SocialButterfly

JANUARY 23, 2013

Campaigns eligible can be across the domain of health, safety, education, the environment, community and social justice issues. How are you mixing art and science for good? The World Economic Forum’s Global Agenda Council on “The Future of Media” is leading an effort to celebrate and amplify “ Creative for Good ” projects.

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Creative Domain Forum Political 204

Fundraising Coach

APRIL 9, 2019

Consider if you use multiple domains. I use three domains for the three different parts that make up The Concord Leadership Group: ConcordLeadershipGroup.com, FundraisingCoach.com, and TheNonprofitAcademy.com. Nonprofits love sending email. It doesn't take all the printing time of direct mail. And it costs less. But what if your emails aren't getting to your list?

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Opt-in Email Phishing Domain 73

Diva Marketing Blog

MAY 20, 2016

Claim Your Domain Name. If you aim to develop a personal brand, it's important to have a domain name that uses your name (i.e., It's feasible that someone may have already claimed a domain with your name — in my case, the domain PaulChaney.com was taken years ago — but with the prevalence of new generic top level (gTLDs) and country-code domains such as.co,us,online,services,

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Domain Content Build Classified 61

J Campbell Social Marketing

NOVEMBER 8, 2013

If you don’t post this message, any statuses you post or any pictures you upload onto your account becomes public domain and can be used by Facebook without permission. Today I saw my friend post this status on her Facebook Timeline: I, FIRST LAST, as of November 6, 2013 9:18 Eastern time, do not give Facebook or any entities associated with Facebook permission to use my pictures, information, or posts, both past and future without monetary compensation.

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Facebook Copyright Legal Permission 216

Cause Related Marketing

JANUARY 16, 2012

Current theory from Professor Ronald K. Mitchell at Texas Tech suggests that the people most likely to be a success at entrepreneurship are those who understand that there is an ‘ entrepreneurship script.’ I contend that there is also a script in cause marketing.

Cause Marketing 144

Cause Marketing Utah Domain Texas 144

Public Sector Marketing 2.0

FEBRUARY 2, 2010

Once this list grows, I’m thinking of posting it under an easy public domain such as www.mobilegovernment.ca ,which I just purchased, stay tuned… Thanks for your help! As you likely already know I’m a strong advocate of anything mobile, especially given how much time I spend on the road. I’ve been asked quite a bit lately to provide examples of Canadian mobile government websites.

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Canada Government Websites Mobile 141

Kivi's Nonprofit Communications Blog

APRIL 14, 2015

Fundraising and direct mail expert Tom Ahern says to follow The Domain Formula. I’m not sure even Domain knew the “real” reason why self-mailers did poorly in tests. Photo Credit: https://flic.kr/p/awjJJg. p/awjJJg. Does your donor newsletter cost more to send than it brings in?

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Newsletter Tips Domain Donors 193

Cause Related Marketing

JUNE 9, 2011

It’s not like ICANN, the official registrar of top-level Internet domain extensions, checks anyone’s nonprofit bona fides before allowing someone to register a dot-org domain name. In my ongoing effort to identify and root out faux cause marketing I came across this ad in the Alden Keene Cause Marketing Database from Church & Dwight , makers of Arm & Hammer baking soda products, including, in this case, Feline Pine kitty litter.

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Church Cause Marketing Domain URL 136

Fundraising Coach

FEBRUARY 2, 2010

But do you have any advice about choosing a domain name? Getting a memorable domain name is a very important step in online fundraising. So putting thought into your domain name can help you raise more money. Your domain name is your best advertising sound bite, so make it work for you. But www.melssalads.org can make for a confusing web domain. Numbers in a name–&# 4″ instead of “for&# –can look cute in a domain name.

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URL Domain Tips Blasts 57

Kivi's Nonprofit Communications Blog

MAY 15, 2017

Domain reputation. EveryAction just released their annual Email Deliverability Study which answers that exact question. Let’s start with a few basics about email deliverability, and then we’ll break down the report. Email deliverability measures how successful an email is at making it into a recipient’s inbox. What determines your email deliverability? Many factors really, that are constantly changing, but here are a few: Content. Spam software. Blacklists. IP reputation.

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Spam Studies Online Fundraising Online 164

The Agitator

NOVEMBER 6, 2014

But I urge you to stretch yourself further and look for well-conceived fundraising campaigns outside your immediate domain as well. Every fundraiser worth their salt should be monitoring their competition — other nonprofits operating in the same (or related) mission space. It’s a pretty safe bet that your donors are at least occasionally reading their stuff. Maybe it’s more inspiring. More creatively presented. Better marketed from a tactical standpoint.

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Domain Tactics Mission Campaign 62

Fundraising 123

SEPTEMBER 2, 2009

Register Your Domain Name Even if you don’t plan on creating a website for quite some time, buy the rights to your organization’s domain name. A domain name is a unique string of letters and numbers that identifies a site on the Internet; TechSoup’s domain name, for example, is www.techsoup.org. Nonprofits and social benefit organizations usually choose domain names that end in.org, but you may also want to register at least the.com and.net versions as well.

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Cost Guide Websites Build 120

Public Sector Marketing 2.0

AUGUST 4, 2011

I hope all federal government email addresses will have “@gc.ca&# as the domain regardless of department. It’s official !

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Canada Service Federal Domain 154

Kivi's Nonprofit Communications Blog

SEPTEMBER 18, 2018

A permalink could include your domain name (www.yoast.com) plus what’s called a slug, the piece of the URL that comes after the domain name. We’re back with more of L. Danielle Baldwin’s expert advice related to online newsrooms. Danielle Baldwin is an award-winning digital strategist with more than 20 years of experience in design, content and media strategy, and web development.

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SEO Analytics URL Search Engine 161

Kivi's Nonprofit Communications Blog

JUNE 7, 2019

In celebration of organizations using the Internet to empower change around the world, The.ORG Impact Awards , sponsored by Public Interest Registry, has been created to honor.ORG domain name users for their accomplishments. The Little Duck Diner. Savannah, GA Happy Friday, Friends! Ready for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising?

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June Link Domain Nonprofit Communications 140

SocialButterfly

JANUARY 23, 2013

Campaigns eligible can be across the domain of health, safety, education, the environment, community and social justice issues. How are you mixing art and science for good? The World Economic Forum’s Global Agenda Council on “The Future of Media” is leading an effort to celebrate and amplify “Creative for Good” projects.

Creative 100

Creative Domain Political February 100

Kivi's Nonprofit Communications Blog

MAY 22, 2012

They can be hosted on personal domains or on organizational domains, depending on the mix and just how much influence the organization will have over the content. I first published these six categories of nonprofit blogs way back in 2008. But I think they still work today, four years later. As I said back then, I certainly think you can mix and match blog types, and I bet most successful blogs do.

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Differences Domain Storytelling June 209

Kivi's Nonprofit Communications Blog

MARCH 19, 2015

Domain reputation. 19 When I go to the Nonprofit Technology Conference, I try to attend sessions that will be helpful to our readers back home who couldn’t make it to the conference. It’s pretty tough to choose which sessions though since there are always so many good ones going on at the same time. Email is always a hot topic for you, so I decided to focus on that one day and I learned some great stuff! Avoiding the 5 Most Common Mistakes in Responsive Email Design.

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Email Spam Domain Open Rate 183

Twenti

JULY 17, 2019

Own your web domain. Own the domain that your ads lead to. It’s important that you have control over your domain name and can guarantee that your website will not be taken down. This means you must own your domain, rather than have it in the name of your website host. by Zoe Allen. Follow our checklist for a professional nonprofit website that’s eligible for $10,000 in advertising credits from Google. What is the Google Ad Grant?

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Ads Google Domain Websites 40

Diva Marketing Blog

MAY 20, 2016

Claim Your Domain Name. If you aim to develop a personal brand, it's important to have a domain name that uses your name (i.e., It's feasible that someone may have already claimed a domain with your name — in my case, the domain PaulChaney.com was taken years ago — but with the prevalence of new generic top level (gTLDs) and country-code domains such as.co,us,online,services,

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Domain Classified Content Search Engine 40

Non Profit Marketing 360

MAY 4, 2012

It creates a folder within your account that allows you install a simple website and ‘share’ it with the world, all for only the cost of registering a domain name via a DNS registration site (usually less than $10). Sync files among your devices, whatever OS they run. We’ve covered collaboration tools in the past, and Dropbox is a favorite for its ease of use and inexpensive offerings (including a personal favorite price: free for 2GB of storage space).

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Price Pricing Tools Domain 122

Public Sector Marketing 2.0

APRIL 8, 2015

And while admittedly most of actual complex data mining is happening behind the firewalls of Apple, Google, Facebook and Amazon , there are numerous free tools available that allow you to access a good chunk of this data, since much of it is in the public domain.

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Tools Free URL Social 189

Twenti

JULY 17, 2019

Does your organisation own your own website domain? Obviously, your organisation has to own a website and a domain for users to land on when they click on your advert. You’ll therefore need to own your own website domain with a relevant name before getting online and applying for the Google Ad Grant. by Angharad Miller. Does your website qualify for the $10,000 worth of free in-kind advertising offered by the Google Ad Grant? . What is the Google Ad Grant?

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Ads Google Adsense Websites 40

Ann Green

JUNE 15, 2015

The Domain Formula for donor newsletters. In my last post I wrote about Why You Shouldn’t Give Up on Direct Mail Some nonprofit organizations try to save money by cutting back on printing and mailing, but that could be a mistake if your donors prefer to hear from you by mail. Printing and mailing also takes more time, which is challenging, especially if you have a small staff. What can you do? Here are some suggestions. Be smart. First, figure out what you should print and mail.

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Budget Mail Domain Direct Mail 67

Social Marketing and Social Change

JANUARY 4, 2017

All but one of the 12 RCTs included the competition domain, four based their intervention on a theoretical framework, two included the insight domain in their design, and five included the exchange of the intervention. The current evidence is sufficient to support the notion that at least 5 SMBC domains, regardless of which domains are chosen, must be included in the design of school-based interventions so that these interventions can benefit weight-related measures in young people.

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Sales And Marketing Best Ghana Vietnam 72