The Domain Formula for Donor Newsletters

Kivi's Nonprofit Communications Blog

In the 1990s, a Seattle fundraising shop called the Domain Group took the garden-variety donor newsletter, stripped it down to its components, and began testing … to see if they could come up with something better. Domain had its hot rod. Domain … or the highway?

One Lesson from the #iGiveLocal “Give Local America” Fiasco

Kivi's Nonprofit Communications Blog

Here’s the lesson: It would have been so much easier for individual nonprofits if they had set up a redirect with their own domain name, like or used a link shortener like Bitly and distributed that link (not the Kimbia link!)

Trending Sources

Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Websites with domain are reserved for government institutions, while sites domains are reserved for higher education institutions. Since these domains are reserved for these entities, they are more valuable resources of information and authority. Brian Honigman.

To,ong, Or Not

The Agitator

Last week the Chronicle of Philanthropy pointed out that beginning March 17 th charities around the world are eligible to register for website addresses with the additional domains of.

Why your nonprofit’s URL matters

Nonprofit Marketing Blog

The same can be said for your nonprofit’s domain name. Having an easy-to-remember (and difficult to mess up) domain name can help supporters quickly find your organization online and reduce confusion when you’re telling folks about your nonprofit on the phone, in person, or in print. Marc Pitman of offers these tips on choosing a good domain name : 1. The new domains will be available early next year.

Why I Named My Website 'Selfish Giving'

Selfish Giving

Even then it felt like all the good web domains were taken! But, truthfully, you could still get many great domains with a vowel! Truthfully, changing my domain to a different name wouldn't have been that hard. I think this is the first Selfish Giving masthead.

Did NGO Fundraising Help Kill the Poppy Seller?

Social Media Bird Brain

asks data domain names fundraising hubspot infographics NGO nonprofit tech for good Olive Cooke ONG pensioner poppy powerpoint privacy Small nonprofitRoyal British Legion Poppy Appeal (image via Wikipedia) This story was startling and disturbing on different levels. Here we had a lady who had volunteered as a fundraiser for decades for a charity that was dear to her heart because it was a tie to her first husband, who died in WWII.

5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

Claim Your Domain Name. If you aim to develop a personal brand, it's important to have a domain name that uses your name (i.e., Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney !

EveryAction's 8 Most Useful Nonprofit Resources of 2015


We saw the introduction domains, the first Star Wars film in a decade, the dress that divided the world, and the biggest #GivingTuesday yet What a year! With just 5 days to go in 2015, let's look back on the year.

Donor Newsletter Tips to Bring in the Dough

Kivi's Nonprofit Communications Blog

Fundraising and direct mail expert Tom Ahern says to follow The Domain Formula. I’m not sure even Domain knew the “real” reason why self-mailers did poorly in tests. Photo Credit: p/awjJJg.

Should we have a new non-profit-only Internet domain?

Giving in a Digital World

I attended an interesting meeting last week, along with folks from a few other charities and non-profit-related organisations, to hear about the plans in place to introduce new Internet Top Level Domains ( TLDs ) to add to those you’ll already know –,org, etc – and in particular to discuss what benefit might come from introducing a new non-profit-only community TLD.

Should we have a new nonprofit-only Internet domain?

Giving in a Digital World

I attended an interesting meeting last week, along with folks from a few other charities and nonprofit-related organisations, to hear about the plans in place to introduce new Internet Top Level Domains ( TLDs ) to add to those you’ll already know –,org, etc – and in particular to discuss what benefit might come from introducing a new nonprofit-only community TLD.

Why Deleting People from Your Email List is a Good Thing

Kivi's Nonprofit Communications Blog

To help protect us all from spammers, the email companies track the sending reputation of IP addresses and domains. Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide.

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#Communication: SOPA & PIPA Bills Are Dying, But Not Dead

Non Profit Marketing 360

If a suspected site brought under SOPA, the accuser has the authority to change or block its DNS ( Domain Name Service ). Yesterday, a couple of the most used and best-known websites on the internet willingly shut themselves down: Wikipedia and Reddit.

#INTERVIEW: Jeff Brooks, Nonprofit Blogger, Author, and Creative Director

Non Profit Marketing 360

NPM360: Tom Ahern raves about the Domain Group formula for newsletters and he keeps saluting your role in it. JEFF: We were doing mostly direct mail at Domain, and sometimes a client would say, could you do a newsletter for us?

Six Different Kinds of Nonprofit Blogs

Kivi's Nonprofit Communications Blog

They can be hosted on personal domains or on organizational domains, depending on the mix and just how much influence the organization will have over the content. I first published these six categories of nonprofit blogs way back in 2008. But I think they still work today, four years later. As I said back then, I certainly think you can mix and match blog types, and I bet most successful blogs do.

MIND YOUR MICROCONTENT: 8 Little Bits That Can Make a Big Difference In Your Next Email

Kivi's Nonprofit Communications Blog

Master them all to rule your email domain. Photo credit: p/7R6ZER. microcontent. Small groups of words that can be skimmed by a person to get a clear idea of the content of a web page or email.

The Best of Social Marketing in 2016

Social Marketing and Social Change

All but one of the 12 RCTs included the competition domain, four based their intervention on a theoretical framework, two included the insight domain in their design, and five included the exchange of the intervention.

Learning About Email at #15NTC

Kivi's Nonprofit Communications Blog

Domain reputation. 19 When I go to the Nonprofit Technology Conference, I try to attend sessions that will be helpful to our readers back home who couldn’t make it to the conference.

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Using Technology to Bring the Nonprofit and For-Profit Worlds Together

Selfish Giving

Technology is not just the domain of the for-profit world. From smartphones to social media, technology has altered how we live, dramatically reshaping how we communicate and connect with one another in nearly every way. Technology is also changing how we give back.

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How a war in Libya can kill your website

Fundraising Coach

When it comes to registering domain names, most people will choose top level domains like “ com,&# “ org,&# and “ net&#. My domain registrar, lists 23 other options. domain was taken down as a side effect of the war in libya (.ly

Catty Faux Cause Marketing from Church and Dwight

Cause Related Marketing

It’s not like ICANN, the official registrar of top-level Internet domain extensions, checks anyone’s nonprofit bona fides before allowing someone to register a dot-org domain name.

A long overdue call to action on cyber-bullying

Public Sector Marketing 2.0

get your parents to buy your domain, use consistent usernames, fill out your personal social media profiles responsibly, learn about your privacy settings, etc…). I watched Amanda Todd’s tragic video message today.

Integrating Social Data into Decision Making (5 Free Tools)

Public Sector Marketing 2.0

And while admittedly most of actual complex data mining is happening behind the firewalls of Apple, Google, Facebook and Amazon , there are numerous free tools available that allow you to access a good chunk of this data, since much of it is in the public domain.

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Don’t Get Suckered By This Facebook Myth

J Campbell Social Marketing

If you don’t post this message, any statuses you post or any pictures you upload onto your account becomes public domain and can be used by Facebook without permission.

Welcome Shared Services Canada

Public Sector Marketing 2.0

I hope all federal government email addresses will have “ as the domain regardless of department. It’s official !

The Cause Marketing Script

Cause Related Marketing

Current theory from Professor Ronald K. Mitchell at Texas Tech suggests that the people most likely to be a success at entrepreneurship are those who understand that there is an ‘ entrepreneurship script.’ I contend that there is also a script in cause marketing.

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Relationship Fundraising in the 21st Century - An academic study by Rogare

Fundraising Coach

They've examined theories, ideas and learning from the academic domains of marketing, social psychology and a little bit of public relations and looked at how they can be applied to fundraising. We live in the best time to fundraise! No longer are we at the mercy of the latest anecdote.

Need Inspiration: Go To SOFII

The Agitator

But I urge you to stretch yourself further and look for well-conceived fundraising campaigns outside your immediate domain as well. Every fundraiser worth their salt should be monitoring their competition — other nonprofits operating in the same (or related) mission space. It’s a pretty safe bet that your donors are at least occasionally reading their stuff. Maybe it’s more inspiring. More creatively presented. Better marketed from a tactical standpoint.

Notes from the Digital Governance Forum (#DGF15)

Public Sector Marketing 2.0

Five applied domains were covered including: democratic governance, policy-making, service delivery, regulation, and risk and accountability.

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A reflection on working with faith and doubt

Nonprofit Marketing Blog

To vanquish doubt is to leave the domain of the human being, as Palumbo puts it. If you’re trying to hit a goal, you have days where you are full of faith. You’re doing the right things, you’re working with passion, and you trust in your ability to accomplish what you must. You also have days where you are full of doubt. Will anyone really listen? Will your efforts make a difference? Did you make the right call? Will you hit your numbers?

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EAST: A Method for Applying Insights in Social Marketing Programs

Social Marketing and Social Change

Behavioral economics is one domain that has captured the interest of policy-makers and social marketers alike. Social marketers should always be on the lookout for new ideas about changing behaviors.

Calling All Creative for Good Projects


Campaigns eligible can be across the domain of health, safety, education, the environment, community and social justice issues. How are you mixing art and science for good?

Interview with Alex Brown, Author: Great and Goodness Barbaro And His Legacy - Part 1

Diva Marketing Blog

Recently you changed domains from to Changing domains helped mark that occasion. Maintaining Google rankings and so forth was not really a problem, and we were able to copy all the content over to the new domain. .

Recent Study Finds Cause Marketing Affects How Consumers Percieve Product Performance

Cause Related Marketing

Would the ‘positive effect demonstrated in the first two experiments… be more pronounced when the domain of the social goodwill is not directly related to the company’s products”? Academic research in cause marketing has long centered around the degree to which the practice affected things like reputation, goodwill, consumer loyalty, or how cause marketing could preserve pricing power.

13 signs that you’re an Amateur Fundraiser online

Get Fully Funded

Your email needs to have your website domain address. You’ve stuck your toe in the water to see how it feels, but you remain noncommittal. You don’t want to be left behind, but you either aren’t sure what to do or aren’t willing to invest the time (or money) to do it well. After all, everyone else is on Facebook, so you have to be there too, right? Here are some surefire signs that you are an amateur Fundraiser online: 1. Your nonprofit doesn’t have a website.

#Tech: SOPA Inspiring Blackouts & Lobbyists – Should Nonprofits Care?

Non Profit Marketing 360 reports that GoDaddy lost 37,000 domains between Dec 22 and 24 alone! Could SOPA chill free speech? On the surface, not much seems to be of relevance in the ‘Stop Online Piracy Act’ ( SOPA, H.R.

How You Can Print and Mail Without Breaking Your Budget

Ann Green

The Domain Formula for donor newsletters. In my last post I wrote about Why You Shouldn’t Give Up on Direct Mail Some nonprofit organizations try to save money by cutting back on printing and mailing, but that could be a mistake if your donors prefer to hear from you by mail.

The Worst Cause Marketing of 2011

Cause Related Marketing

It’s not like ICANN, the official registrar of top-level Internet domain extensions, checks anyone’s nonprofit bona fides before allowing someone to register a dot-org domain name. Pathology, that is trying to figure out what went wrong, is both fun and entertaining.

Social Media Q & A

Kivi's Nonprofit Communications Blog

If it is on a separate domain, than frequent linking back to the main site is important. A flurry of questions came in at the end of today’s webinar on Writing for Social Media, so I’m going to try to quickly answer a bunch of them here.