The Domain Formula for Donor Newsletters

Kivi's Nonprofit Communications Blog

In the 1990s, a Seattle fundraising shop called the Domain Group took the garden-variety donor newsletter, stripped it down to its components, and began testing … to see if they could come up with something better. Domain eventually developed a formula that made a donor newsletter HIGHLY worth doing: some Domain clients began raking in more gifts through their newsletters than through their direct mail appeals. Domain had its hot rod. Tom Ahern.

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Should we have a new non-profit-only Internet domain?

Giving in a Digital World

I attended an interesting meeting last week, along with folks from a few other charities and non-profit-related organisations, to hear about the plans in place to introduce new Internet Top Level Domains ( TLDs ) to add to those you’ll already know – like.com,org, etc – and in particular to discuss what benefit might come from introducing a new non-profit-only community TLD.

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Should we have a new nonprofit-only Internet domain?

Giving in a Digital World

I attended an interesting meeting last week, along with folks from a few other charities and nonprofit-related organisations, to hear about the plans in place to introduce new Internet Top Level Domains ( TLDs ) to add to those you’ll already know – like.com,org, etc – and in particular to discuss what benefit might come from introducing a new nonprofit-only community TLD.

Did NGO Fundraising Help Kill the Poppy Seller?

Social Media Bird Brain

asks data domain names fundraising hubspot infographics NGO nonprofit tech for good Olive Cooke ONG pensioner poppy powerpoint privacy Small nonprofitRoyal British Legion Poppy Appeal (image via Wikipedia) This story was startling and disturbing on different levels. Here we had a lady who had volunteered as a fundraiser for decades for a charity that was dear to her heart because it was a tie to her first husband, who died in WWII.

#INTERVIEW: Jeff Brooks, Nonprofit Blogger, Author, and Creative Director

Non Profit Marketing 360

NPM360: Tom Ahern raves about the Domain Group formula for newsletters and he keeps saluting your role in it. JEFF: We were doing mostly direct mail at Domain, and sometimes a client would say, could you do a newsletter for us? NPM360: Has anyone attempted to convert the Domain Group formula to email newsletters? Jeff Brooks has been working on behalf of nonprofits for more than 20 years and passionately blogging about fundraising since 2005.

#Communication: SOPA & PIPA Bills Are Dying, But Not Dead

Non Profit Marketing 360

If a suspected site brought under SOPA, the accuser has the authority to change or block its DNS ( Domain Name Service ). Yesterday, a couple of the most used and best-known websites on the internet willingly shut themselves down: Wikipedia and Reddit. Google, you likely noticed, ‘redacted’ its daily Google Doodle.

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EveryAction's 8 Most Useful Nonprofit Resources of 2015

EveryAction

We saw the introduction of.ngo domains, the first Star Wars film in a decade, the dress that divided the world, and the biggest #GivingTuesday yet What a year! With just 5 days to go in 2015, let's look back on the year.

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One Lesson from the #iGiveLocal “Give Local America” Fiasco

Kivi's Nonprofit Communications Blog

Here’s the lesson: It would have been so much easier for individual nonprofits if they had set up a redirect with their own domain name, like mynonprofit.org/givelocal or used a link shortener like Bitly and distributed that link (not the Kimbia link!) For example, to redirect your entire website domain, you can do it with the company where your domain name is registered. Yesterday, May 3, was Give Local America Day.

Why your nonprofit’s URL matters

Nonprofit Marketing Blog

The same can be said for your nonprofit’s domain name. Having an easy-to-remember (and difficult to mess up) domain name can help supporters quickly find your organization online and reduce confusion when you’re telling folks about your nonprofit on the phone, in person, or in print. Marc Pitman of FundraisingCoach.com offers these tips on choosing a good domain name : 1. The new domains will be available early next year.

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Online Marketing Terms in Plain English

Kivi's Nonprofit Communications Blog

Domain Registrar. A company that manages the registration of Internet domain names. Your domain registrar and web host may or may not be the same company. Mini-websites, with their own domain names, that are often created for specific campaigns.

2 Places to Find the Best FREE Fundraising Resources in the Universe

iMarketSmart

Jeff Schreifels and Richard Perry (formerly from The Domain Group) teamed up to create Veritus Group : In Latin Veritus means true, authentic, not superficial. I love their stuff so I thought I should share their links. Claire Axelrad’s Clairification : The best resource for all kinds of fundraising insights. And, she even has some help for major gift fundraising too! Go to “ HELP YOURSELF ” on her website and check out all the fee Webinars and eBooks.

How a war in Libya can kill your website

Fundraising Coach

When it comes to registering domain names, most people will choose top level domains like “ com,&# “ org,&# and “ net&#. My domain registrar, Joker.com lists 23 other options. domain was taken down as a side effect of the war in libya (.ly

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Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Websites with a.gov domain are reserved for government institutions, while sites with.edu domains are reserved for higher education institutions. Since these domains are reserved for these entities, they are more valuable resources of information and authority. A link from one of these domains has more value than links from many other.com and other websites combined. Brian Honigman.

To Go.ngo,ong, Or Not

The Agitator

Last week the Chronicle of Philanthropy pointed out that beginning March 17 th charities around the world are eligible to register for website addresses with the additional domains of. Agitator reader Greg Worley wrote asking us to weigh in with an Agitator opinion of whether or not adding these domains is worth it to U.S.

4 Donor Newsletter Changes to Increase Donations

Kivi's Nonprofit Communications Blog

Here are 4 of his donor newsletter hacks taken from The Domain Formula : Your donor newsletter should be no more than 4 pages. ” Need proof that The Domain Formula works? Thinking of axing your donor newsletter because it costs more than it’s worth? It’s not the idea of the donor newsletter that’s wrong – it’s how you’re approaching it that’s wrong. Luckily we have a smart guy like Tom Ahern around to set us straight!

5 Tips for Choosing Your Nonprofit URL

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Getting a memorable domain name is a very important step in online fundraising. Donors often check out an organization's website before making a gift, so putting thought into your domain name can help you raise more money. Your domain name is your best advertising sound bite, so make it work for you. But www.melssalads.org can make for a confusing web domain. Numbers in a name-"4" instead of "for"-can look cute in a domain name.

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Expert Advice about Online Newsrooms Part 2: From SEO to Analytics

Kivi's Nonprofit Communications Blog

A permalink could include your domain name (www.yoast.com) plus what’s called a slug, the piece of the URL that comes after the domain name. We’re back with more of L. Danielle Baldwin’s expert advice related to online newsrooms.

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Calling All Creative for Good Projects

SocialButterfly

Campaigns eligible can be across the domain of health, safety, education, the environment, community and social justice issues. How are you mixing art and science for good? The World Economic Forum’s Global Agenda Council on “The Future of Media” is leading an effort to celebrate and amplify “ Creative for Good ” projects.

Why I Named My Website 'Selfish Giving'

Selfish Giving

Even then it felt like all the good web domains were taken! But, truthfully, you could still get many great domains with a vowel! Truthfully, if I had gone with my name for a domain I could have easily pivoted to a different interest, like history or gardening or another fundraising topic. Truthfully, changing my domain to a different name wouldn't have been that hard. I think this is the first Selfish Giving masthead. It started as almost a joke.

Donor Newsletter Tips to Bring in the Dough

Kivi's Nonprofit Communications Blog

Fundraising and direct mail expert Tom Ahern says to follow The Domain Formula. I’m not sure even Domain knew the “real” reason why self-mailers did poorly in tests. Photo Credit: https://flic.kr/p/awjJJg. p/awjJJg. Does your donor newsletter cost more to send than it brings in?

How Much Is Spam Hurting Your Online Fundraising? [New Study]

Kivi's Nonprofit Communications Blog

Domain reputation. EveryAction just released their annual Email Deliverability Study which answers that exact question. Let’s start with a few basics about email deliverability, and then we’ll break down the report. Email deliverability measures how successful an email is at making it into a recipient’s inbox. What determines your email deliverability? Many factors really, that are constantly changing, but here are a few: Content. Spam software. Blacklists. IP reputation.

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Email deliverability is more than double opt-in

Fundraising Coach

Consider if you use multiple domains. I use three domains for the three different parts that make up The Concord Leadership Group: ConcordLeadershipGroup.com, FundraisingCoach.com, and TheNonprofitAcademy.com. Nonprofits love sending email. It doesn't take all the printing time of direct mail. And it costs less. But what if your emails aren't getting to your list?

Mixed Links for Nonprofit Communicators – June 7, 2019

Kivi's Nonprofit Communications Blog

In celebration of organizations using the Internet to empower change around the world, The.ORG Impact Awards , sponsored by Public Interest Registry, has been created to honor.ORG domain name users for their accomplishments. The Little Duck Diner. Savannah, GA Happy Friday, Friends! Ready for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising?

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5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

Claim Your Domain Name. If you aim to develop a personal brand, it's important to have a domain name that uses your name (i.e., It's feasible that someone may have already claimed a domain with your name — in my case, the domain PaulChaney.com was taken years ago — but with the prevalence of new generic top level (gTLDs) and country-code domains such as.co,us,online,services,

Six Different Kinds of Nonprofit Blogs

Kivi's Nonprofit Communications Blog

They can be hosted on personal domains or on organizational domains, depending on the mix and just how much influence the organization will have over the content. I first published these six categories of nonprofit blogs way back in 2008. But I think they still work today, four years later. As I said back then, I certainly think you can mix and match blog types, and I bet most successful blogs do.

Learning About Email at #15NTC

Kivi's Nonprofit Communications Blog

Domain reputation. 19 When I go to the Nonprofit Technology Conference, I try to attend sessions that will be helpful to our readers back home who couldn’t make it to the conference. It’s pretty tough to choose which sessions though since there are always so many good ones going on at the same time. Email is always a hot topic for you, so I decided to focus on that one day and I learned some great stuff! Avoiding the 5 Most Common Mistakes in Responsive Email Design.

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Don’t Get Suckered By This Facebook Myth

J Campbell Social Marketing

If you don’t post this message, any statuses you post or any pictures you upload onto your account becomes public domain and can be used by Facebook without permission. Today I saw my friend post this status on her Facebook Timeline: I, FIRST LAST, as of November 6, 2013 9:18 Eastern time, do not give Facebook or any entities associated with Facebook permission to use my pictures, information, or posts, both past and future without monetary compensation.

The Cause Marketing Script

Cause Related Marketing

Current theory from Professor Ronald K. Mitchell at Texas Tech suggests that the people most likely to be a success at entrepreneurship are those who understand that there is an ‘ entrepreneurship script.’ I contend that there is also a script in cause marketing.

Need help in creating a central list of mobile government websites in Canada

Public Sector Marketing 2.0

Once this list grows, I’m thinking of posting it under an easy public domain such as www.mobilegovernment.ca ,which I just purchased, stay tuned… Thanks for your help! As you likely already know I’m a strong advocate of anything mobile, especially given how much time I spend on the road. I’ve been asked quite a bit lately to provide examples of Canadian mobile government websites.

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Catty Faux Cause Marketing from Church and Dwight

Cause Related Marketing

It’s not like ICANN, the official registrar of top-level Internet domain extensions, checks anyone’s nonprofit bona fides before allowing someone to register a dot-org domain name. In my ongoing effort to identify and root out faux cause marketing I came across this ad in the Alden Keene Cause Marketing Database from Church & Dwight , makers of Arm & Hammer baking soda products, including, in this case, Feline Pine kitty litter.

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5 tips on choosing your nonprofit URL

Fundraising Coach

But do you have any advice about choosing a domain name? Getting a memorable domain name is a very important step in online fundraising. So putting thought into your domain name can help you raise more money. Your domain name is your best advertising sound bite, so make it work for you. But www.melssalads.org can make for a confusing web domain. Numbers in a name–&# 4″ instead of “for&# –can look cute in a domain name.

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5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

Claim Your Domain Name. If you aim to develop a personal brand, it's important to have a domain name that uses your name (i.e., Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney !

We Are Running an Email Re-Engagement Campaign and People Have Feelings

Kivi's Nonprofit Communications Blog

Those factors are changing constantly, but here are a few: Content Spam software Blacklists IP reputation Domain reputation Traffic Speed of delivery Recipients themselves. It’s an email marketing best practice to keep a healthy mailing list. And that’s not just one of those shiny new things “marketing gurus” tell you to do that don’t really matter in the long run – having an outdated email list will affect your email deliverability.

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Why Deleting People from Your Email List is a Good Thing

Kivi's Nonprofit Communications Blog

To help protect us all from spammers, the email companies track the sending reputation of IP addresses and domains. Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide. It’s the same exercise we went through last year when we removed about 15,000 people. Since then, several people have asked me to help them better explain why this actually makes sense, especially from a nonprofit’s perspective.

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Need Inspiration: Go To SOFII

The Agitator

But I urge you to stretch yourself further and look for well-conceived fundraising campaigns outside your immediate domain as well. Every fundraiser worth their salt should be monitoring their competition — other nonprofits operating in the same (or related) mission space. It’s a pretty safe bet that your donors are at least occasionally reading their stuff. Maybe it’s more inspiring. More creatively presented. Better marketed from a tactical standpoint.

A Nonprofit’s Guide to Building Simple, Low-Cost Websites

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Register Your Domain Name Even if you don’t plan on creating a website for quite some time, buy the rights to your organization’s domain name. A domain name is a unique string of letters and numbers that identifies a site on the Internet; TechSoup’s domain name, for example, is www.techsoup.org. Nonprofits and social benefit organizations usually choose domain names that end in.org, but you may also want to register at least the.com and.net versions as well.

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Welcome Shared Services Canada

Public Sector Marketing 2.0

I hope all federal government email addresses will have “@gc.ca&# as the domain regardless of department. It’s official !

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Calling All Creative for Good Projects

SocialButterfly

Campaigns eligible can be across the domain of health, safety, education, the environment, community and social justice issues. How are you mixing art and science for good? The World Economic Forum’s Global Agenda Council on “The Future of Media” is leading an effort to celebrate and amplify “Creative for Good” projects.

How to Make Your Website Eligible for the Google Ad Grant

Twenti

Own your web domain. Own the domain that your ads lead to. It’s important that you have control over your domain name and can guarantee that your website will not be taken down. This means you must own your domain, rather than have it in the name of your website host. by Zoe Allen. Follow our checklist for a professional nonprofit website that’s eligible for $10,000 in advertising credits from Google. What is the Google Ad Grant?

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#TECH: We Catch Up With Dropbox Collaboration Tool (With Nonprofit Pricing)

Non Profit Marketing 360

It creates a folder within your account that allows you install a simple website and ‘share’ it with the world, all for only the cost of registering a domain name via a DNS registration site (usually less than $10). Sync files among your devices, whatever OS they run. We’ve covered collaboration tools in the past, and Dropbox is a favorite for its ease of use and inexpensive offerings (including a personal favorite price: free for 2GB of storage space).

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Integrating Social Data into Decision Making (5 Free Tools)

Public Sector Marketing 2.0

And while admittedly most of actual complex data mining is happening behind the firewalls of Apple, Google, Facebook and Amazon , there are numerous free tools available that allow you to access a good chunk of this data, since much of it is in the public domain.

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The Ultimate Google Ad Grant Eligibility Checklist

Twenti

Does your organisation own your own website domain? Obviously, your organisation has to own a website and a domain for users to land on when they click on your advert. You’ll therefore need to own your own website domain with a relevant name before getting online and applying for the Google Ad Grant. by Angharad Miller. Does your website qualify for the $10,000 worth of free in-kind advertising offered by the Google Ad Grant? . What is the Google Ad Grant?

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Best of the Blog 2008 & Your Suggestions for 2009?

Kivi's Nonprofit Communications Blog

Website Tune-Up: Get Multiple Domain Names. I did a quick review of my traffic stats for this blog and here are the top ten most visited posts, ending with the most popular: If Social Networking Isn’t Marketing, Why Bother? Moving Your Print Newsletter to Email - 7 Tips.

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