The Domain Formula for Donor Newsletters

Kivi's Nonprofit Communications Blog

In the 1990s, a Seattle fundraising shop called the Domain Group took the garden-variety donor newsletter, stripped it down to its components, and began testing … to see if they could come up with something better. Domain eventually developed a formula that made a donor newsletter HIGHLY worth doing: some Domain clients began raking in more gifts through their newsletters than through their direct mail appeals. Domain had its hot rod. Tom Ahern.

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Save the.NGO Domain for Nonprofits


The one that is most important to the nonprofit community is domain, short for non-governmental organization. It is critical that the right organization be chosen to run this new domain. Public Interest Registry (PIR) is the nonprofit organization that currently, the domain which has served the nonprofit community for more than 25 years. If you work at a nonprofit, serve on a board of a nonprofit, or have nonprofit clients, you need to hear about this.


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Should we have a new non-profit-only Internet domain?

Giving in a Digital World

I attended an interesting meeting last week, along with folks from a few other charities and non-profit-related organisations, to hear about the plans in place to introduce new Internet Top Level Domains ( TLDs ) to add to those you’ll already know –,org, etc – and in particular to discuss what benefit might come from introducing a new non-profit-only community TLD.

Should we have a new nonprofit-only Internet domain?

Giving in a Digital World

I attended an interesting meeting last week, along with folks from a few other charities and nonprofit-related organisations, to hear about the plans in place to introduce new Internet Top Level Domains ( TLDs ) to add to those you’ll already know –,org, etc – and in particular to discuss what benefit might come from introducing a new nonprofit-only community TLD.

Did NGO Fundraising Help Kill the Poppy Seller?

Social Media Bird Brain

asks data domain names fundraising hubspot infographics NGO nonprofit tech for good Olive Cooke ONG pensioner poppy powerpoint privacy Small nonprofitRoyal British Legion Poppy Appeal (image via Wikipedia) This story was startling and disturbing on different levels. Here we had a lady who had volunteered as a fundraiser for decades for a charity that was dear to her heart because it was a tie to her first husband, who died in WWII.

#INTERVIEW: Jeff Brooks, Nonprofit Blogger, Author, and Creative Director

Non Profit Marketing 360

NPM360: Tom Ahern raves about the Domain Group formula for newsletters and he keeps saluting your role in it. JEFF: We were doing mostly direct mail at Domain, and sometimes a client would say, could you do a newsletter for us? NPM360: Has anyone attempted to convert the Domain Group formula to email newsletters? Jeff Brooks has been working on behalf of nonprofits for more than 20 years and passionately blogging about fundraising since 2005.

#Communication: SOPA & PIPA Bills Are Dying, But Not Dead

Non Profit Marketing 360

If a suspected site brought under SOPA, the accuser has the authority to change or block its DNS ( Domain Name Service ). Yesterday, a couple of the most used and best-known websites on the internet willingly shut themselves down: Wikipedia and Reddit. Google, you likely noticed, ‘redacted’ its daily Google Doodle.

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EveryAction's 8 Most Useful Nonprofit Resources of 2015


We saw the introduction domains, the first Star Wars film in a decade, the dress that divided the world, and the biggest #GivingTuesday yet What a year! With just 5 days to go in 2015, let's look back on the year.

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Free Stock Photos for your Nonprofit, NGO or Social Enterprise

Nonprofit Marketing Insights by GlobalOwls

For stock photos, there are three kinds of licenses Public domain, royalty free and rights managed. Public Domain: This is also known as Creative Commons CC0. Public domain usually means that those exclusive intellectual property rights have expired, forfeited or inapplicable.

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One Lesson from the #iGiveLocal “Give Local America” Fiasco

Kivi's Nonprofit Communications Blog

Here’s the lesson: It would have been so much easier for individual nonprofits if they had set up a redirect with their own domain name, like or used a link shortener like Bitly and distributed that link (not the Kimbia link!) For example, to redirect your entire website domain, you can do it with the company where your domain name is registered. Yesterday, May 3, was Give Local America Day.

Why your nonprofit’s URL matters

Nonprofit Marketing Blog

The same can be said for your nonprofit’s domain name. Having an easy-to-remember (and difficult to mess up) domain name can help supporters quickly find your organization online and reduce confusion when you’re telling folks about your nonprofit on the phone, in person, or in print. Marc Pitman of offers these tips on choosing a good domain name : 1. The new domains will be available early next year.

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Five Signs You Should Double Opt-In Your Emails


Having a subscriber validate their email address ultimately vets out fake emails, non-existing domains, and uninterested leads. What mechanics do you have in place to make sure that manual error didn't lead to the wrong domain or email address being typed onto your sign-up forms? Domains that don't exist will give you hard bounces and compound the alarms to email service providers.

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A Guide to Outsourcing for Nonprofit Organizations

Nonprofit Marketing Insights by GlobalOwls

Outsourcing is getting traction in almost all domains of businesses and industries across the world. Those domains include the following. Back-office processes like IT, accounting, fundraising , HR management, and other activities are the major domains for outsourcing.

2 Places to Find the Best FREE Fundraising Resources in the Universe


Jeff Schreifels and Richard Perry (formerly from The Domain Group) teamed up to create Veritus Group : In Latin Veritus means true, authentic, not superficial. I love their stuff so I thought I should share their links. Claire Axelrad’s Clairification : The best resource for all kinds of fundraising insights. And, she even has some help for major gift fundraising too! Go to “ HELP YOURSELF ” on her website and check out all the fee Webinars and eBooks.

Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Websites with domain are reserved for government institutions, while sites domains are reserved for higher education institutions. Since these domains are reserved for these entities, they are more valuable resources of information and authority. A link from one of these domains has more value than links from many and other websites combined. Brian Honigman.

To,ong, Or Not

The Agitator

Last week the Chronicle of Philanthropy pointed out that beginning March 17 th charities around the world are eligible to register for website addresses with the additional domains of. Agitator reader Greg Worley wrote asking us to weigh in with an Agitator opinion of whether or not adding these domains is worth it to U.S.

4 Donor Newsletter Changes to Increase Donations

Kivi's Nonprofit Communications Blog

Here are 4 of his donor newsletter hacks taken from The Domain Formula : Your donor newsletter should be no more than 4 pages. ” Need proof that The Domain Formula works? Thinking of axing your donor newsletter because it costs more than it’s worth? It’s not the idea of the donor newsletter that’s wrong – it’s how you’re approaching it that’s wrong. Luckily we have a smart guy like Tom Ahern around to set us straight!

Online Marketing Terms in Plain English

Kivi's Nonprofit Communications Blog

Domain Registrar. A company that manages the registration of Internet domain names. Your domain registrar and web host may or may not be the same company. Mini-websites, with their own domain names, that are often created for specific campaigns. For example, you can redirect someone who types “” to “” if you own both domain names and your main site is Your web host and your domain registrar may or may not be the same company.

How to Get Your Email Marketing in Shape for Year-End Campaigns

Kivi's Nonprofit Communications Blog

Those factors are changing constantly, but here are a few: Content Spam software Blacklists IP reputation Domain reputation Traffic Speed of delivery Recipients themselves. Between #GivingTuesday and year-end giving, nonprofits will be sending a lot of emails in the upcoming weeks.

How a war in Libya can kill your website

Fundraising Coach

When it comes to registering domain names, most people will choose top level domains like “ com,&# “ org,&# and “ net&#. My domain registrar, lists 23 other options. Some sites have had a great time using the “ ly&# domain like , the platform I use for my Fundraising Kick emails. domain was taken down as a side effect of the war in libya (.ly ly is the libyan top level domain).

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How to choose the right Web Host for your Nonprofit

Nonprofit Marketing Insights by GlobalOwls

For free, non-profits will get unmetered bandwidth, a free domain, free website backups, and a free SSL certificate. How to choose the right Web Host for your Nonprofit. Choosing the right Web Host can be difficult for small and large companies, but even more so for Nonprofits.

How can Nonprofits benefit from Blogging

Nonprofit Marketing Insights by GlobalOwls

By spending a small yearly fee on a domain and hosting you can receive immense returns. How Can Nonprofits Benefit from Blogging. A special guest post from Ryan Biddulph to help nonprofits assess the value of running an active blog and interact with influencers.

5 Tips for Choosing Your Nonprofit URL

Fundraising 123

Getting a memorable domain name is a very important step in online fundraising. Donors often check out an organization's website before making a gift, so putting thought into your domain name can help you raise more money. Your domain name is your best advertising sound bite, so make it work for you. But can make for a confusing web domain. Numbers in a name-"4" instead of "for"-can look cute in a domain name.

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How to get on the front page of Reddit [Step by Step Guide]

Nonprofit Marketing Insights by GlobalOwls

Identify which subreddits in your domain get upvoted to the front page of Reddit often. How to get on the front page of Reddit [Step by Step Guide]. See how we ended up on the front page of Reddit and how you can too.

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Calling All Creative for Good Projects


Campaigns eligible can be across the domain of health, safety, education, the environment, community and social justice issues. How are you mixing art and science for good? The World Economic Forum’s Global Agenda Council on “The Future of Media” is leading an effort to celebrate and amplify “ Creative for Good ” projects.

Why I Named My Website 'Selfish Giving'

Selfish Giving

Even then it felt like all the good web domains were taken! But, truthfully, you could still get many great domains with a vowel! Truthfully, if I had gone with my name for a domain I could have easily pivoted to a different interest, like history or gardening or another fundraising topic. Truthfully, changing my domain to a different name wouldn't have been that hard. I think this is the first Selfish Giving masthead. It started as almost a joke.

Donor Newsletter Tips to Bring in the Dough

Kivi's Nonprofit Communications Blog

Fundraising and direct mail expert Tom Ahern says to follow The Domain Formula. I’m not sure even Domain knew the “real” reason why self-mailers did poorly in tests. Photo Credit: p/awjJJg. Does your donor newsletter cost more to send than it brings in?

How Much Is Spam Hurting Your Online Fundraising? [New Study]

Kivi's Nonprofit Communications Blog

Domain reputation. EveryAction just released their annual Email Deliverability Study which answers that exact question. Let’s start with a few basics about email deliverability, and then we’ll break down the report. Email deliverability measures how successful an email is at making it into a recipient’s inbox. What determines your email deliverability? Many factors really, that are constantly changing, but here are a few: Content. Spam software. Blacklists. IP reputation.

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Email deliverability is more than double opt-in

Fundraising Coach

Consider if you use multiple domains. I use three domains for the three different parts that make up The Concord Leadership Group:,, and Nonprofits love sending email. It doesn't take all the printing time of direct mail. And it costs less. But what if your emails aren't getting to your list?

Expert Advice about Online Newsrooms Part 2: From SEO to Analytics

Kivi's Nonprofit Communications Blog

A permalink could include your domain name ( plus what’s called a slug, the piece of the URL that comes after the domain name. We’re back with more of L. Danielle Baldwin’s expert advice related to online newsrooms. Danielle Baldwin is an award-winning digital strategist with more than 20 years of experience in design, content and media strategy, and web development.

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Mixed Links for Nonprofit Communicators – June 7, 2019

Kivi's Nonprofit Communications Blog

In celebration of organizations using the Internet to empower change around the world, The.ORG Impact Awards , sponsored by Public Interest Registry, has been created to honor.ORG domain name users for their accomplishments. The Little Duck Diner. Savannah, GA Happy Friday, Friends! Ready for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising?

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5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

Claim Your Domain Name. If you aim to develop a personal brand, it's important to have a domain name that uses your name (i.e., It's feasible that someone may have already claimed a domain with your name — in my case, the domain was taken years ago — but with the prevalence of new generic top level (gTLDs) and country-code domains such,us,online,services,

Six Different Kinds of Nonprofit Blogs

Kivi's Nonprofit Communications Blog

They can be hosted on personal domains or on organizational domains, depending on the mix and just how much influence the organization will have over the content. I first published these six categories of nonprofit blogs way back in 2008. But I think they still work today, four years later. As I said back then, I certainly think you can mix and match blog types, and I bet most successful blogs do.

Learning About Email at #15NTC

Kivi's Nonprofit Communications Blog

Domain reputation. 19 When I go to the Nonprofit Technology Conference, I try to attend sessions that will be helpful to our readers back home who couldn’t make it to the conference. It’s pretty tough to choose which sessions though since there are always so many good ones going on at the same time. Email is always a hot topic for you, so I decided to focus on that one day and I learned some great stuff! Avoiding the 5 Most Common Mistakes in Responsive Email Design.

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The Cause Marketing Script

Cause Related Marketing

Current theory from Professor Ronald K. Mitchell at Texas Tech suggests that the people most likely to be a success at entrepreneurship are those who understand that there is an ‘ entrepreneurship script.’ I contend that there is also a script in cause marketing.

Don’t Get Suckered By This Facebook Myth

J Campbell Social Marketing

If you don’t post this message, any statuses you post or any pictures you upload onto your account becomes public domain and can be used by Facebook without permission. Today I saw my friend post this status on her Facebook Timeline: I, FIRST LAST, as of November 6, 2013 9:18 Eastern time, do not give Facebook or any entities associated with Facebook permission to use my pictures, information, or posts, both past and future without monetary compensation.

5 tips on choosing your nonprofit URL

Fundraising Coach

But do you have any advice about choosing a domain name? Getting a memorable domain name is a very important step in online fundraising. So putting thought into your domain name can help you raise more money. Your domain name is your best advertising sound bite, so make it work for you. But can make for a confusing web domain. Numbers in a name–&# 4″ instead of “for&# –can look cute in a domain name.

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Catty Faux Cause Marketing from Church and Dwight

Cause Related Marketing

It’s not like ICANN, the official registrar of top-level Internet domain extensions, checks anyone’s nonprofit bona fides before allowing someone to register a dot-org domain name. In my ongoing effort to identify and root out faux cause marketing I came across this ad in the Alden Keene Cause Marketing Database from Church & Dwight , makers of Arm & Hammer baking soda products, including, in this case, Feline Pine kitty litter.

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Need help in creating a central list of mobile government websites in Canada

Public Sector Marketing 2.0

Once this list grows, I’m thinking of posting it under an easy public domain such as ,which I just purchased, stay tuned… Thanks for your help! As you likely already know I’m a strong advocate of anything mobile, especially given how much time I spend on the road. I’ve been asked quite a bit lately to provide examples of Canadian mobile government websites.

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Need Inspiration: Go To SOFII

The Agitator

But I urge you to stretch yourself further and look for well-conceived fundraising campaigns outside your immediate domain as well. Every fundraiser worth their salt should be monitoring their competition — other nonprofits operating in the same (or related) mission space. It’s a pretty safe bet that your donors are at least occasionally reading their stuff. Maybe it’s more inspiring. More creatively presented. Better marketed from a tactical standpoint.

Why Deleting People from Your Email List is a Good Thing

Kivi's Nonprofit Communications Blog

To help protect us all from spammers, the email companies track the sending reputation of IP addresses and domains. Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide. It’s the same exercise we went through last year when we removed about 15,000 people. Since then, several people have asked me to help them better explain why this actually makes sense, especially from a nonprofit’s perspective.

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A Nonprofit’s Guide to Building Simple, Low-Cost Websites

Fundraising 123

Register Your Domain Name Even if you don’t plan on creating a website for quite some time, buy the rights to your organization’s domain name. A domain name is a unique string of letters and numbers that identifies a site on the Internet; TechSoup’s domain name, for example, is Nonprofits and social benefit organizations usually choose domain names that end, but you may also want to register at least versions as well.

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Welcome Shared Services Canada

Public Sector Marketing 2.0

I hope all federal government email addresses will have “ as the domain regardless of department. It’s official !

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