How a “Place” Strategy Can Change the World: Meet ColaLife

SocialButterfly

Not too long ago, we talked about the importance of social products as part of the marketing mix. For review, the marketing mix is made up of the four p’s: product, price, promotion, and place.

The Best of Social Marketing in 2014

Social Marketing and Social Change

Keeping up with the evolution of social marketing research and practice can be a tough problem. I do not consider papers published in our two journals, the Journal of Social Marketing and Social Marketing Quarterly , as I presume that people are looking at them already. I am also interested in how social marketing is presented outside our immediate orbit. Pick up most textbooks on social marketing and read the references.

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The Best of Social Marketing in 2014

Social Marketing and Social Change

Keeping up with the evolution of social marketing research and practice can be a tough problem. I do not consider papers published in our two journals, the Journal of Social Marketing and Social Marketing Quarterly , as I presume that people are looking at them already. I am also interested in how social marketing is presented outside our immediate orbit. Pick up most textbooks on social marketing and read the references.

Getting Started with a PR Plan

Kivi's Nonprofit Communications Blog

We try to cover just about everything a nonprofit communications director has to do here at Nonprofit Marketing Guide, but one big whole in that coverage has been PR. While it’s not a cure all, PR is an essential part of a strategic marketing mix. Sean Horrigan.

PR 249

The Best of Social Marketing in 2016

Social Marketing and Social Change

What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly.

#Interview: Steve Frillmann, Executive Director, Green Guerillas

Non Profit Marketing 360

Each month we look at a marketing challenge faced by many of our clients. The marketing mix and the strategic direction it has taken has evolved over the years as a result of the close collaboration between MKCREATIVE and Steve Frillmann.

The Best in Social Marketing in 2013

Social Marketing and Social Change

The application of social marketing to health, environmental and social issues is expanding in scope and depth. This year I was able to curate the best writing in social marketing over the past 40 years into a 6 volume series on Social Marketing.

Best 112

Top 10 Papers on Social Marketing for 2011

Social Marketing and Social Change

Here we offer our top 10 papers on social marketing published in 2011. They represent a diversity of theory, practice and research from around the globe, and several may get you rethinking your understanding of social marketing in 2012. Social marketing is a critical feature in the design and implementation of the project. It is time to manage interventions and influence markets to improve equity and sustainability.

Paper 68

Demarketing Sugar Consumption in Drinks

Social Marketing and Social Change

Demarketing : Efforts aimed at discouraging (not destroying) the demand for a product which (1) a firm cannot supply in large-enough quantities, or (2) does not want to supply in a certain region where the high costs of distribution or promotion allow only a too little profit margin.

Marketing a Total Response to H1N1

Social Marketing and Social Change

‘ What does social marketing offer us to improve the nation’s preparedness activities for H1N1 ?’ was the question posed to a group of social marketers at the CDC National Conference on Health Communication, Marketing & Media.

Segmentation to Address Racial and Health Inequalites

Social Marketing and Social Change

"The use of segmentation to identify specific groups of people has become a well-known tactic of many commercial marketers. In their efforts to sell more products to consumers, these commercial marketers may also be increasing behaviors that pose a risk to individuals’ health.

Macromarketing and Social Change

Social Marketing and Social Change

"Most social marketing programs occur within a micromarketing environment. Producers have the responsibility of sensing these needs or demands, identifying unmet needs or unresolved problems, and using the marketing mix to develop offerings that provide personal, organizational, and social benefits. This market-based approach has both supporters and critics (Curtis et al., Ends versus means: The role of markets in expanding access to contraceptives.

The Best of Social Marketing in 2016

Social Marketing and Social Change

What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly. Hopefully these papers will expand your awareness of what is happening in social marketing theory, research and practice. The effectiveness of social marketing in global health: A systematic review.

Co-creating the Social Marketing Discipline and Brand

Social Marketing and Social Change

[Note: For the closing plenary session at the World Nonprofit and Social Marketing Conference a few weeks ago, I was asked to speak about the future of social marketing. As I look forward with social marketing, I bring a set of experiences over the past few years that color my view.

Reporting from the World Marketing Summit

Social Marketing and Social Change

The 1st World Marketing Summit held in Bangladesh this past week provided a platform for sharing ideas among representatives from corporate, government and development agencies about how marketing can create a better world. Though I never received an official count, I estimate there were upwards of 3,000 marketing experts and students representing a variety of countries in Asia, the Middle East and the West. future of marketing.

Getting Social Marketing Wrong in Health Behavior and Health Education

Social Marketing and Social Change

I often find myself asking “Where do people get these odd ideas about social marketing from?” Social marketing programs take a lot of time to plan. Social marketing is expensive to do. You have to do focus groups to do social marketing. Social marketing segments audiences to deliver tailored messages to them. Social marketing is consumer-driven. Social marketing is about reducing the barriers and costs to engaging in healthier behaviors.