Sneak Preview As Promised (not for distribution)

NonProfit Branding

Background here; announcement below: We put the Nonprofit Branding Blog on hiatus over the Holidays so we could focus on developing a new VisABILITY service. In my last post (the one with Julie Bowen and Brad Pitt) I promised readers of this blog would receive a preview before the new service goes public. An email on [.].

#Resource: Survey Of E-Mail Distribution Services For Nonprofits

Non Profit Marketing 360

Image via Wikipedia. This is a repost of an article that originally appeared in August, 2010. As our regular readers and Twitter followers are aware, MKCREATIVE has recently and proudly received ‘ Gold Status ‘ by the Green Business League. We work with our clients to help them green their companies and organizations as well – and a great way to start that process is to use email blasts to get the word out instead of mass paper mailing campaigns.

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Keep Your Eyes Peeled: Ways to Distribute Content Proliferating Like Bunnies

Getting Attention

For nonprofit communicators, its publication highlights how the world continues to serve up an ever-growing range of new ways to distribute your important information. Buzzmachine blogger Jeff Jarvis' new book -- What Would Google Do? -- was just published. What's interesting is that the publisher also introduced a 23-minute video book version at $9.99. Jeff says it's a brief, fun intro to the main points in the book.

Distributed Marketing the Key to Your Fundraising Success

Marketing for Nonprofits

Tags: marketing for nonprofits distributed marketing

Distributed Marketing - The Key to Your Fundraising Success?

Marketing for Nonprofits

I received the email above from my boss this week and it got me thinking again about the power of distributed marketing. What is distributed marketing, you ask? Distributed marketing is a strategy to "spread out, scatter about or divide up" content about your organization so that others can share it on your behalf. A distributed marketing strategy only works if you have GREAT content.

How a “Place” Strategy Can Change the World: Meet ColaLife

SocialButterfly

ColaLife, is a non-profit that is lobbying Coca-Cola to leverage its worldwide distribution channels to provide social products that help sustain life and improve public health. At just about any public health conference I’ve been to, someone always references Coca-Cola as having the classic place (distribution) marketing strategy. Thought: What distribution channels currently exist in your community that can be leveraged for social good?

The Best of Social Marketing in 2014

Social Marketing and Social Change

Shifting from a topical focus, the last three articles are concerned with Place - the piece of the marketing mix that too often ends up being how messages are distributed rather than focusing on ''where’ behaviors are engaged in. The intervention also included distribution of HPV vaccination posters and brochures to all county health departments plus 194 enrolled providers and an online CME training. The primary outcome of interest was use of distributed health-related products.

8 Tips and A Free Template for Your Nonprofit RFP

EveryAction

But there are things you can do to make developing, distributing, and reviewing RFPs as painless as possible. If you work in the nonprofit sector, you''re probably familiar with the RFP process + the fact that it can be a stressful, labor-intensive, time consuming, yet truly fundamental part of the job. nonprofit template RFP

CARE Gets the $5K!

Marketing for Nonprofits

Tags: online marketing contests and awards Twitter distributed marketing

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3 Reasons You Should Be Thinking about QCDs (Backed By Data + A Free Guide)

iMarketSmart

What does this have to do with qualified charitable distributions (QCDs)? Qualified charitable distributions are a relatively new way for donors to give to your organization. In our age of information overload, organization’s cannot depend on financial advisors to make their constituents aware of the benefits of qualified charitable distributions. Qualified charitable distributions can be up to $100,000 annually. How many decisions do you make each day?

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3 Reasons Why You Should Market Charitable IRA Rollovers (And What They Are)

iMarketSmart

With the approval of Congress and the signature of the President, starting December 18th of 2015, the Charitable IRA Rollover became permanent law, allowing individuals age 70 ½ or older to transfer up to $100,000 annually from their IRA accounts directly to charity without first having to recognize the distribution as income. Since these distributions do not have associated income tax, there is no added benefit from the Charitable IRA Rollover. What would you do with $2.5 trillion?

Still Skeptical About Social Media? Watch CARE's Campaign in Action!

Marketing for Nonprofits

Tags: new media creative online marketing contests and awards change Twitter online video leadership distributed marketing

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Be Charitable - Give Away Your Best Stuff

Marketing for Nonprofits

Tags: Alltop important questions change big thoughts distributed marketing

Is Your Nonprofit Work Called Marketing, Communications, or Something Else?

Kivi's Nonprofit Communications Blog

Communications, on the other hand, is all of the content you create and your plan to distribute that content so that you can maintain relationships with the people consuming that content.

7 Ways to Increase the Open Rate of Your Nonprofit Email Newsletter

EveryAction

Distributing a regular newsletter requires a lot: curation, content creation, and then there’s capturing the attention of your audience despite inbox overcrowding. Some organizations see a lot of supporter engagement with periodic newsletters: a recent study showed that over half of participants got news about their favorite organizations or causes from regular newsletters, and just under a quarter of respondents said they often forwarded on newsletters to family and friends.

How Do Nonprofits Receive Donations Made on Facebook?

J Campbell Social Marketing

If a nonprofit isn’t registered with Facebook Payments, any donations it receives are distributed through Network for Good’s Donor Advised Fund. Donations are usually distributed a month and a half after the last date of the month in which the donations were made. If a donation is made to a Facebook fundraiser linked to a campaign on a nonprofit’s website, the donation is distributed through the charitable organization’s payment processor.

A Basic Nonprofit Marketing Strategy, Outlined

Kivi's Nonprofit Communications Blog

When creating your nonprofit marketing strategy, we recommend that you choose from these 12 marketing goals , 12 marketing strategies , 12 marketing objectives , and scores of tactics , including both types of content and the channels through which you’ll distribute that content.

Social Media and News Nonprofits

Social Media Bird Brain

From PEW Research PEW Research has come out with a new study that shows refinement of the data coming through about how news is distributed via social media. While Facebook remains a place that a lot of people pick up news from, the new data shows that those people don''t look at that news in an in-depth way, so if you''re wanting to get people more involved with the news you have to share, news Pew Research Center Small nonprofit social media

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And another thing about donor-advised funds…

iMarketSmart

Then money gets distributed. In fact, on average, about 15% to 20% of DAF dollars get distributed each year (depending on who you ask). Meanwhile, foundations must adhere to the ‘payout rule’ which refers to the fact that, by law, private non-operating foundations must distribute five percent of the value of their net investment assets annually in the form of grants. I couldn’t find how much actually gets distributed when I Googled the topic.

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Do Your Nonprofit’s PR Efforts Include Diverse Audiences?

Kivi's Nonprofit Communications Blog

You can start leveraging resources like BlackPR.com – a service that distributes press releases to the Black media – and enlisting consultants or volunteers who are adept at reaching diverse audiences. Flickr Creative Commons photo.

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10 reasons why donors and fundraisers like Rollover IRA giving

iMarketSmart

Many people over 70 1/2 years old find that they do not need their IRA funds to support themselves, so they might find themselves taking one, lump-sum required minimum distribution (RMD) each year (usually in the 4th quarter). Instead, they could make a qualified charitable distribution (QCD) to avoid paying tax on the RMD (since it will increase their adjusted gross income). Qualified charitable distributions (QCDs).

Empower Your Supporters to Host Their Own Events on EveryAction

EveryAction

However, it's extremely important that attendee data from those distributed events is synced into the nonprofit's database - for purposes of list-building, fundraising, and targeted follow-ups. Many nonprofits and campaign organizations regularly empower their supporters to throw their own house parties, host fundraisers, and organize community events.

If you don’t read this right now, you’ll miss out!

iMarketSmart

Here’s an example of how it can work for you: If you survey your supporters and include a demographic question to learn their ages and whether or not they might consider giving from their IRAs (Individual Retirement Accounts), then you could offer those over 70 1/2 information about how they can use a portion of their IRA Required Minimum Distribution to make a gift. Plus those supporters could donate again from their Required Minimum Distribution each year.

Should Nonprofits Use Video for Internal Communications?

Kivi's Nonprofit Communications Blog

Distributing information to your entire organization can be difficult, especially in a time of transition. We discussed who would speak in these videos, when they would be distributed, and what form we would distribute them. Our CCO would update on clinical changes and needs moving forward, while our CEO would cover organization changes and overall messages needing to be distributed to all employees. Damien Johnson.

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3 powerful planned giving quotes from famous and not-so-famous people

iMarketSmart

Elton Trueblood [Former chaplain to both Harvard and Stanford Universities] “I resolved to stop accumulating and begin the infinitely more serious task of wise distribution.”. “Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree.”.

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Misinformation vs. Disinformation vs. Mal-information

Public Sector Marketing 2.0

It’s important to distinguish messages that are true from those that are false, and messages that are created, produced or distributed by “agents” who intend to do harm from those that are not. Quite a bit of my consulting work lately has focused on helping clients counter false information spreading online.

Nonprofit Video Experts Share Tips & Tools: #501TechNYC (Part 1)

Getting Attention

Earmark some of your video budget for paid distribution; social is a pay-to-play world at this point. Lane is part of an eight-member communications team at Broadway Cares that produces (from concept to design) and distributes all videos. She was hired to launch the video program (showing IRC’s investment in the medium and channel), and outsources video production and distribution help.”It’s

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How to Collect Stories About Your Nonprofit [WORKSHEET]

J Campbell Social Marketing

Photo possible (depends on privacy concerns, possibly show other aspects of ROC that the ROC Star used instead – food distribution, the van, etc). Channels for distribution (with appropriate permissions): Website. Last week’s lesson in Storytelling Summer School detailed the 5 types of stories you need to actively collect and share about your nonprofit and it’s impact. (If If you didn’t grab the free Story Collection Worksheet , grab it here.).

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“Locked Out of Twitter” Blues

Get Fully Funded

It’s fairly easy to produce and distribute (through YouTube). Video is the rage these days. With a Flip camera or an iPhone you can capture video quickly and have it available on your website or blog in no time. Think about the implications! We’ve known a picture is worth a thousand words. So, what is a video worth? As you ponder that, check out this great (and short) video about Suzanne Falter-Barnes who recently lost her Twitter account.

6 Ways You Should Suggest Your Donors Use Their DAFs

iMarketSmart

For timed distributions of bequests. They can choose a percentage or specific dollar amount to be distributed over time (such as 5 or 10 years… or until the account reaches zero). For memorials. Let donors know that they can turn their DAF into a sort of “memorial fund” to honor a late spouse, family member or friend. For bequests. Supporters (especially those with no children) can designate your charity as beneficiary of a DAF.

Nonprofit Storytelling Breaking Bad Style

Getting Attention

Distribution is everything—Even the most moving stories will fall flat if you don’t get them out there right. Whether you love, hate or have never seen Breaking Bad , there’s a lot to learn from its emotionally intense, can’t-stop-watching storytelling.

[Guide] Creating Video for Nonprofits

EveryAction

So, I went to YouTube and learned how to record and edit a video, so that I could distribute it to the local media outlets in North Carolina. So that being said, a lot of these smaller nonprofits won't have distribution channels from local outlets. And so, social media becomes their distribution channel. When you're building a movement, video is an indispensable storytelling tool.

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How to Bring Great Content Home Every Time

Getting Attention

Despite the emphasis on content marketing for nonprofits—crafting the right content to motivate each specific group to take the action you desire— to be distributed where they are (the right place) when they are there and likely to act (the right time)—there’s one important ingredient left out of the discussion time and time again. But… Are you investing the time and resource to polish that compelling content before you distribute it?

8 Organizations to Support this Black History Month

EveryAction

The Southern Poverty Law center also has an intelligence project working to track and expose hate groups across the country and a Teaching Tolerance Program that produces and distributes (entirely for free) anti-bias documentary films, books, and lesson plans! BPM provided seed money to create pathways for funding and distribution for storytellers such as Spike Lee, Julie Dash, Stanley Nelson, Shola Lynch, and Byron Hurt.

The Difference Between Content Marketing and Permission-Based Marketing

Kivi's Nonprofit Communications Blog

CONTENT MARKETING is attracting people to your work and retaining their interest in it by creating and distributing content they find especially valuable and relevant. Permission-Based Marketing and Content Marketing are the two most popular marketing strategies in the nonprofit sector, according to our Nonprofit Communications Trends Report research.

Why your wealthy donors love donor advised funds and why you should care

iMarketSmart

They say that they are holding pens for dollars that should be distributed to good causes faster. Donor Advised Funds… There are plenty of people who don’t like ’em. But that’s not a debate I want to have here. Instead, I want to point out why they work, why your donors love them and why you should care— NOW! First, when marketing anything, it’s essential to have a good product. One that makes people’s lives better. Makes things easier, faster, etc.

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6 Ways You Should Suggest Your Donors Use Their DAFs

iMarketSmart

For timed distributions of bequests. They can choose a percentage or specific dollar amount to be distributed over time (such as 5 or 10 years… or until the account reaches zero). For memorials. Let donors know that they can turn their DAF into a sort of “memorial fund” to honor a late spouse, family member or friend. For bequests. Supporters (especially those with no children) can designate your charity as beneficiary of a DAF.

6 Ways You Should Suggest Your Donors Use Their DAFs

iMarketSmart

For timed distributions of bequests. They can choose a percentage or specific dollar amount to be distributed over time (such as 5 or 10 years… or until the account reaches zero). For memorials. Let donors know that they can turn their DAF into a sort of “memorial fund” to honor a late spouse, family member or friend. For bequests. Supporters (especially those with no children) can designate your charity as beneficiary of a DAF.

Donor-advised Funds Are Misunderstood, Bound to Be Regulated, and Not Going Anywhere

iMarketSmart

It’s logical to assume that future proposals will also include rules on “self-dealing,” minimum distributions to charities, and more. “Have you read this one?”. “Zach, hold on I didn’t even finish the other articles you sent me yet.” ” I guess I was being a bit overwhelming. Okay, yeah, I’m sorry. It’s just there is SO much out there on DAFs right now. It’s hard to keep up.”.

Great Nonprofit Marketing Jobs—Monday Matters!

Getting Attention

Communications & Marketing Administrator, Healthcare Distribution Management Association (Arlington, VA). Please post your open nonprofit marketing positions here. Communications Associate , Newman’s Own Foundations. Westport, CT). Communications Strategist , Society of Professional Journalists (Indianapolis, IN). Digital Media Associate , Technoserve (Washington DC). Director of Communications , Coaching Corps (Oakland, CA).

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Tithing from the IRA Rollover

Fundraising Coach

The Charitable Gift IRA Rollover allowed many donors like him to give a Qualified Contribution Distribution (QCD) to a qualified charity without having to count the funds distributed from his IRA as ordinary income. Or, as the IRS puts it A Qualified Contribution Deduction (QCD) is a distribution made directly by the trustee of an individual’s retirement arrangement (IRA), other than a SEP or SIMPLE IRA, to certain qualified organizations.

4 Top Marketing Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Content marketing is attracting people to your work and retaining their interest in it by creating and distributing content they find especially valuable and relevant. Here’s another quick peek at the data coming in for the 2019 Nonprofit Communications Trends Report ( take the survey here ). This data could change, so if you are reading this after mid-January 2019, download the full report. For the first time, we asked about specific communications strategies.

Live Debate: What Are The Pros and Cons of Facebook Fundraising for Nonprofits?

J Campbell Social Marketing

Promotion and distribution. Welcome to Facebook Fridays! Fridays at noon I take 15 minutes to help you navigate the crazy wilderness of Facebook for your nonprofit. Today I brought on special guest Noah Barnett from peer-to-peer online fundraising platform CauseVox to answer your question: What are the biggest pros and cons of setting up and using Facebook fundraising tools for nonprofits?