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Sneak Preview As Promised (not for distribution)

NonProfit Branding

Background here; announcement below: We put the Nonprofit Branding Blog on hiatus over the Holidays so we could focus on developing a new VisABILITY service. In my last post (the one with Julie Bowen and Brad Pitt) I promised readers of this blog would receive a preview before the new service goes public. An email on [.].

The Best of Social Marketing in 2014

Social Marketing and Social Change

Shifting from a topical focus, the last three articles are concerned with Place - the piece of the marketing mix that too often ends up being how messages are distributed rather than focusing on ''where’ behaviors are engaged in. The intervention also included distribution of HPV vaccination posters and brochures to all county health departments plus 194 enrolled providers and an online CME training. The primary outcome of interest was use of distributed health-related products.

#Resource: Survey Of E-Mail Distribution Services For Nonprofits

Non Profit Marketing 360

Image via Wikipedia. This is a repost of an article that originally appeared in August, 2010. As our regular readers and Twitter followers are aware, MKCREATIVE has recently and proudly received ‘ Gold Status ‘ by the Green Business League.

Distributed Marketing the Key to Your Fundraising Success

Marketing for Nonprofits

Tags: marketing for nonprofits distributed marketing

Distributed Marketing - The Key to Your Fundraising Success?

Marketing for Nonprofits

I received the email above from my boss this week and it got me thinking again about the power of distributed marketing. What is distributed marketing, you ask? A distributed marketing strategy only works if you have GREAT content.

Nonprofit Communications Budgets: How Big Should Yours Be?

Kivi's Nonprofit Communications Blog

Then look at the colored bars above it, and you’ll see the distribution of the various communications budget sizes.

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How a “Place” Strategy Can Change the World: Meet ColaLife

SocialButterfly

ColaLife, is a non-profit that is lobbying Coca-Cola to leverage its worldwide distribution channels to provide social products that help sustain life and improve public health. Thought: What distribution channels currently exist in your community that can be leveraged for social good?

Nonprofit Storytelling Breaking Bad Style

Getting Attention

Distribution is everything—Even the most moving stories will fall flat if you don’t get them out there right. Whether you love, hate or have never seen Breaking Bad , there’s a lot to learn from its emotionally intense, can’t-stop-watching storytelling.

Calendar Confusion: Year-End Communications on a Summer Fiscal Year

Kivi's Nonprofit Communications Blog

This will likely be much more limited in distribution. How do you handle calendar year-end (November-December) communications when your nonprofit’s fiscal year actually ends June 30? That question came up today during our Sharing Your Progress Accelerator program.

If you don’t read this right now, you’ll miss out!

iMarketSmart

Here’s an example of how it can work for you: If you survey your supporters and include a demographic question to learn their ages and whether or not they might consider giving from their IRAs (Individual Retirement Accounts), then you could offer those over 70 1/2 information about how they can use a portion of their IRA Required Minimum Distribution to make a gift. Plus those supporters could donate again from their Required Minimum Distribution each year.

Social Media and News Nonprofits

Social Media Bird Brain

From PEW Research PEW Research has come out with a new study that shows refinement of the data coming through about how news is distributed via social media. While Facebook remains a place that a lot of people pick up news from, the new data shows that those people don''t look at that news in an in-depth way, so if you''re wanting to get people more involved with the news you have to share, news Pew Research Center Small nonprofit social media

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Tithing from the IRA Rollover

Fundraising Coach

The Charitable Gift IRA Rollover allowed many donors like him to give a Qualified Contribution Distribution (QCD) to a qualified charity without having to count the funds distributed from his IRA as ordinary income.

How to Bring Great Content Home Every Time

Getting Attention

But… Are you investing the time and resource to polish that compelling content before you distribute it?

Facebook Finally Admits That You Do Have to Pay for Ads to Reach Your Fans

J Campbell Social Marketing

In the document, titled “Generating business results on Facebook”, the company says: “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.”.

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Creating a Short Annual Report for 2016 – Yes, You Can!

Kivi's Nonprofit Communications Blog

During this six-week Nonprofit Marketing Accelerator coaching program with me, you’ll create a short annual report that’s ready to distribute by late January 2017 (or close).

It was bound to happen sooner or later, here’s why and what to do…

iMarketSmart

Unlike creating a foundation, with a DAF there’s no rule forcing an individual to distribute the money right away. Propose the fund be distributed to your charity upon death.

5 Steps to Powerhouse E-Newsletters (Case Study)

Getting Attention

Take the fantastic e-newsletter produced by DC Central Kitchen (DCCK), the most vibrant, innovative food distribution and meal recycling program I know.

Let Your People Do the Talking (Do It Differently: Part 1)

Getting Attention

Thankfully, Julie recently started a new job and was eager to give back to the community by volunteering at the same food distribution site where she stood in line just 15 months ago. Our first post in the 2016 Do-It-Differently series, featuring fresh ideas from the field.

Great Nonprofit Marketing Jobs—Monday Matters!

Getting Attention

Communications & Marketing Administrator, Healthcare Distribution Management Association (Arlington, VA). Please post your open nonprofit marketing positions here. Communications Associate , Newman’s Own Foundations. Westport, CT). Communications Strategist , Society of Professional Journalists (Indianapolis, IN). Digital Media Associate , Technoserve (Washington DC). Director of Communications , Coaching Corps (Oakland, CA).

Dorothy Day Was a Right On Woman!

Wild Woman Fundraising

Day was an American journalist, social activist and devout Catholic convert; she advocated the Catholic economic theory of Distributism. Dorothy Day was a right on woman! I’m not Catholic or anything, but Dorothy Day was pretty damn special.

Five Things That You Can Learn from “The Long Tail” for Marketing Your Nonprofit

Wild Woman Fundraising

Think Niche: One distribution method doesn’t fit all. Long Tail Parakeet. What is the Long Tail? It’s a book by Chris Anderson , who talks about the internet’s ability to keep a product going long after it should have stopped selling.

Communications Team Models: What’s Best for Your Nonprofit?

Kivi's Nonprofit Communications Blog

While those teams are equally distributed, that’s really where the similarities end. In brand-new research for the 2017 edition of the Nonprofit Communications Trends Report , we discovered that four types of communications teams are most prevalent in our sector.

7 Ways to Increase the Open Rate of Your Nonprofit Email Newsletter

EveryAction

Distributing a regular newsletter requires a lot: curation, content creation, and then there’s capturing the attention of your audience despite inbox overcrowding.

Ep199: How One Vermont Grocery Store Raised $300,000 for Charity

Selfish Giving

How City Market distributes the money it raises to charities. Today on CauseTalk Radio , Megan and I talk to Allison Weinhagen , Director of Community Engagement at City Market, a 16,000 sq. community-owned food cooperative in downtown Burlington, Vermont.

Repurpose Your Content for Consistent Storytelling

Kivi's Nonprofit Communications Blog

Like with the TV show I wrote about earlier that became a huge success on its second airing, repurposing content can help you test your messaging and distribution to connect with the right audience at the right time.

3 powerful planned giving quotes from famous and not-so-famous people

iMarketSmart

Elton Trueblood [Former chaplain to both Harvard and Stanford Universities] “I resolved to stop accumulating and begin the infinitely more serious task of wise distribution.”. “Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree.”.

How to Fundraise in the Wake of Disaster

Getting Attention

Be proactive and specific in conveying the process for distributing donations and where/how/when the money will be spent.

5 Must-Haves: Your Peer-to-Peer Fundraising Toolkit

Getting Attention

Logos: Provide a few different versions and sizes of your campaign logo so that fundraisers can use it on promotional materials, correspondence, and any other campaign-related pieces they need to distribute.

Communicate NOW on Govt. Shutdown Impact (Case Study)

Getting Attention

3) The Americans for the Arts Action Fund jumped on this opportunity to link the shutdown to the closing of federally-funded museums, parks and zoos, and delays in the distribution of NEA grants.

Ep189: Dunkin' Rebrands Foundation to Bring More "Joy In Childhood"

Selfish Giving

Will more companies follow Dunkin's lead and create foundations to raise and distribute money?

Ep203: Cracker Barrel Rocks Veterans Lives with 'Operation Rocker'

Selfish Giving

What was Operation Homefront's process for distributing the rockers.

Feeling Good Or Feeling Effective

The Agitator

The article describes the author’s almost anguished effort to establish the efficacy of his donation to the Against Malaria Foundation , a London-based organization that distributes insecticide-treated bed nets in Africa. When you personally make a charitable contribution, what’s really going on? Are you looking to feel good or feel effective? You could take the coward’s way out and say ‘Both!’

MUST READ: “Fundraising Bright Spots” Highlights Orgs That Are Beating the Odds in Individual Giving

Kivi's Nonprofit Communications Blog

Fundraising is Distributed Broadly Across Staff, Board, and Volunteers. There is a remarkable distribution of fundraising across staff, board, and volunteers, often with the use of online crowdfunding platforms.” – FUNDRAISING BRIGHT SPOTS.

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Gates Foundations Seeks Communications Proposals—Game Changer

Getting Attention

At last—funding specifically directed to communications! This RFP is focused on development organizations but I hope more funding will follow from Gates and other foundations, as a recognition of how crucial engagement is to achieving organizational and programmatic goals. The Bill & Melinda Gates Foundation has announced a call for communications proposals to “help change the narrative on foreign aid.”

Use What You Know to Help Tell Your Story

Kivi's Nonprofit Communications Blog

This was exactly the full circle we envisioned in building an open, collective, and distributed system for sharing social sector research. Lisa Brooks (L) and Gabriela Fitz (R).

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More Than Words: Why Visuals Are Critical in Pitching Your Story

Kivi's Nonprofit Communications Blog

News releases that are accompanied by a single visual asset — such as a photo, logo or infographic — are 92 percent more likely to be seen online than a simple text release, according to an analysis by PR Newswire , which distributes content to the media on behalf of companies and nonprofits.

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! Jackpot of Comms Skills & Inspiration: #17NTC

Getting Attention

On storytelling. • “Content is king, but distribution is queen and she wears the pants.” Liz Polay-Wettengel is National Director of Marketing and Communications for I nterfaithFamily , a Jewish non-profit based in Newton, MA.

Empathy Map Your Way to Relevant Messages

Getting Attention

Now you’re ready to use the Empathy Map to define messages, tone, content and distribution strategies for your nonprofit. Our newest guest blogger, Rob Wu is CEO of CauseVox, a nonprofit crowdfunding and peer-to-peer fundraising platform for nonprofits. . You know it, and I know it.

6 Ways You Should Suggest Your Donors Use Their DAFs

iMarketSmart

For timed distributions of bequests. They can choose a percentage or specific dollar amount to be distributed over time (such as 5 or 10 years… or until the account reaches zero). For memorials.

Get More Video Views & Shares: #501TechNYC (Part 2)

Getting Attention

Distribution & Promotion Checklist. Read Part One.

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