Sneak Preview As Promised (not for distribution)

NonProfit Branding

Background here; announcement below: We put the Nonprofit Branding Blog on hiatus over the Holidays so we could focus on developing a new VisABILITY service. In my last post (the one with Julie Bowen and Brad Pitt) I promised readers of this blog would receive a preview before the new service goes public. An email on [.].

#Resource: Survey Of E-Mail Distribution Services For Nonprofits

Non Profit Marketing 360

Image via Wikipedia. This is a repost of an article that originally appeared in August, 2010. As our regular readers and Twitter followers are aware, MKCREATIVE has recently and proudly received ‘ Gold Status ‘ by the Green Business League. We work with our clients to help them green their companies and organizations as well – and a great way to start that process is to use email blasts to get the word out instead of mass paper mailing campaigns.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Keep Your Eyes Peeled: Ways to Distribute Content Proliferating Like Bunnies

Getting Attention

For nonprofit communicators, its publication highlights how the world continues to serve up an ever-growing range of new ways to distribute your important information. Buzzmachine blogger Jeff Jarvis' new book -- What Would Google Do? -- was just published. What's interesting is that the publisher also introduced a 23-minute video book version at $9.99. Jeff says it's a brief, fun intro to the main points in the book.

Distributed Marketing the Key to Your Fundraising Success

Marketing for Nonprofits

Tags: marketing for nonprofits distributed marketing

Distributed Marketing - The Key to Your Fundraising Success?

Marketing for Nonprofits

I received the email above from my boss this week and it got me thinking again about the power of distributed marketing. What is distributed marketing, you ask? Distributed marketing is a strategy to "spread out, scatter about or divide up" content about your organization so that others can share it on your behalf. A distributed marketing strategy only works if you have GREAT content.

How a “Place” Strategy Can Change the World: Meet ColaLife


ColaLife, is a non-profit that is lobbying Coca-Cola to leverage its worldwide distribution channels to provide social products that help sustain life and improve public health. At just about any public health conference I’ve been to, someone always references Coca-Cola as having the classic place (distribution) marketing strategy. Thought: What distribution channels currently exist in your community that can be leveraged for social good?

The Best of Social Marketing in 2014

Social Marketing and Social Change

Shifting from a topical focus, the last three articles are concerned with Place - the piece of the marketing mix that too often ends up being how messages are distributed rather than focusing on ''where’ behaviors are engaged in. The intervention also included distribution of HPV vaccination posters and brochures to all county health departments plus 194 enrolled providers and an online CME training. The primary outcome of interest was use of distributed health-related products.

8 Tips and A Free Template for Your Nonprofit RFP


But there are things you can do to make developing, distributing, and reviewing RFPs as painless as possible. If you work in the nonprofit sector, you''re probably familiar with the RFP process + the fact that it can be a stressful, labor-intensive, time consuming, yet truly fundamental part of the job. nonprofit template RFP

CARE Gets the $5K!

Marketing for Nonprofits

Tags: online marketing contests and awards Twitter distributed marketing

Case 32

3 Reasons You Should Be Thinking about QCDs (Backed By Data + A Free Guide)


What does this have to do with qualified charitable distributions (QCDs)? Qualified charitable distributions are a relatively new way for donors to give to your organization. In our age of information overload, organization’s cannot depend on financial advisors to make their constituents aware of the benefits of qualified charitable distributions. Qualified charitable distributions can be up to $100,000 annually. How many decisions do you make each day?

Guide 109

Still Skeptical About Social Media? Watch CARE's Campaign in Action!

Marketing for Nonprofits

Tags: new media creative online marketing contests and awards change Twitter online video leadership distributed marketing

March 32

Dr. Russell James’ Top 10 Ways Your Supporters Can Give Wisely Before the Year Ends


The benefit: all distributions from the Roth IRA are tax free. Even distributions of future growth are tax free.) IRA accounts have no required minimum distribution (RMD) in 2020. A qualified charitable distribution from your IRA or IRA rollover reduces RMD.

Be Charitable - Give Away Your Best Stuff

Marketing for Nonprofits

Tags: Alltop important questions change big thoughts distributed marketing

3 Reasons Why You Should Market Charitable IRA Rollovers (And What They Are)


With the approval of Congress and the signature of the President, starting December 18th of 2015, the Charitable IRA Rollover became permanent law, allowing individuals age 70 ½ or older to transfer up to $100,000 annually from their IRA accounts directly to charity without first having to recognize the distribution as income. Since these distributions do not have associated income tax, there is no added benefit from the Charitable IRA Rollover. What would you do with $2.5 trillion?

How to Use Your Nonprofit CRM to Build a Social Media Ambassador Program

J Campbell Social Marketing

This program is designed to encourage dedicated volunteers to help contribute to the marketing and promotion of your organization’s appeals, programs, and other targeted campaigns that may be appropriate for social media distribution. . guest blog by Tim Sarrantonio , Neon One.

CRM 260

Is Your Nonprofit Work Called Marketing, Communications, or Something Else?

Kivi's Nonprofit Communications Blog

Communications, on the other hand, is all of the content you create and your plan to distribute that content so that you can maintain relationships with the people consuming that content.

A Basic Nonprofit Marketing Strategy, Outlined

Kivi's Nonprofit Communications Blog

When creating your nonprofit marketing strategy, we recommend that you choose from these 12 marketing goals , 12 marketing strategies , 12 marketing objectives , and scores of tactics , including both types of content and the channels through which you’ll distribute that content.

7 Ways to Increase the Open Rate of Your Nonprofit Email Newsletter


Distributing a regular newsletter requires a lot: curation, content creation, and then there’s capturing the attention of your audience despite inbox overcrowding. Some organizations see a lot of supporter engagement with periodic newsletters: a recent study showed that over half of participants got news about their favorite organizations or causes from regular newsletters, and just under a quarter of respondents said they often forwarded on newsletters to family and friends.

Another Little Peek at What Nonprofit Communicators Need

Kivi's Nonprofit Communications Blog

Those who selected “Lead Your Team” as their top choice were more evenly distributed across all of the experience levels , which confirms that you don’t need decades of experience to be considered for team-leading roles.

Social Media and News Nonprofits

Social Media Bird Brain

From PEW Research PEW Research has come out with a new study that shows refinement of the data coming through about how news is distributed via social media. While Facebook remains a place that a lot of people pick up news from, the new data shows that those people don''t look at that news in an in-depth way, so if you''re wanting to get people more involved with the news you have to share, news Pew Research Center Small nonprofit social media

News 147

How Do Nonprofits Receive Donations Made on Facebook?

J Campbell Social Marketing

If a nonprofit isn’t registered with Facebook Payments, any donations it receives are distributed through Network for Good’s Donor Advised Fund. Donations are usually distributed a month and a half after the last date of the month in which the donations were made. If a donation is made to a Facebook fundraiser linked to a campaign on a nonprofit’s website, the donation is distributed through the charitable organization’s payment processor.

Free Stock Photos for your Nonprofit, NGO or Social Enterprise

Nonprofit Marketing Insights by GlobalOwls

You can use the image in your content that is being distributed through or as a commercial, marketing efforts, apps, websites, social media, tv and movies, presentations, product packages, newspapers and books. Get thousands of free stock photos for your nonprofit, NGO or Social Enterprise.

Photos 113

Using Inkind Donations To Help You Grow Your Nonprofit

Get Fully Funded

And even when you get the exact items you need in great condition … it takes time to organize, store, and distribute everything. If you receive a large donation of new socks for people staying at your homeless shelter, make a plan to distribute the socks right away.

Should Nonprofits Use Video for Internal Communications?

Kivi's Nonprofit Communications Blog

Distributing information to your entire organization can be difficult, especially in a time of transition. We discussed who would speak in these videos, when they would be distributed, and what form we would distribute them. Our CCO would update on clinical changes and needs moving forward, while our CEO would cover organization changes and overall messages needing to be distributed to all employees. Damien Johnson.

Video 168

What is Nonprofit Marketing?

Kivi's Nonprofit Communications Blog

Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues. I was recently asked to explain nonprofit marketing at its most basic level.

And another thing about donor-advised funds…


Then money gets distributed. In fact, on average, about 15% to 20% of DAF dollars get distributed each year (depending on who you ask). Meanwhile, foundations must adhere to the ‘payout rule’ which refers to the fact that, by law, private non-operating foundations must distribute five percent of the value of their net investment assets annually in the form of grants. I couldn’t find how much actually gets distributed when I Googled the topic.

Donors 122

The Difference Between Content Marketing and Permission-Based Marketing

Kivi's Nonprofit Communications Blog

CONTENT MARKETING is attracting people to your work and retaining their interest in it by creating and distributing content they find especially valuable and relevant.

Do Your Nonprofit’s PR Efforts Include Diverse Audiences?

Kivi's Nonprofit Communications Blog

You can start leveraging resources like – a service that distributes press releases to the Black media – and enlisting consultants or volunteers who are adept at reaching diverse audiences. Flickr Creative Commons photo.

PR 244

What is Nonprofit Marketing?

Kivi's Nonprofit Communications Blog

Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues. I was recently asked to explain nonprofit marketing at its most basic level. But marketing is more strategic than that. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world.

Debunking 7 Common Myths For New Nonprofit Professionals

Get Fully Funded

There is no distribution of profits (or surpluses) to board members or anyone else beyond their compensation. You’re ready to save the world, right?

How Companies Can Leverage Blockchain to Cope with Plastic Pollution

Nonprofit Marketing Insights by GlobalOwls

It is a collection of secure networks of virtual ledgers that are used to securely store and distribute data without any intermediary. How Companies Can Leverage Blockchain to Cope with Plastic Pollution. Plastic pollution is a problem that affects us all.

How to Find and Work with a Nonprofit Virtual Assistant

Get Fully Funded

Support media relations: Your VA can research reporters for your media list, distribute press releases, and follow up with reporters. You can record a video greeting and write the communication, and the VA can distribute.

Work 196

Best Practices When Running a Product Fundraiser

Get Fully Funded

Have people ready to help with distribution. It would be nice if a product fundraiser miraculously raised money on its own, right? You offer something for sale that benefits a nonprofit, and people scoop it up! Alas…they don’t.

10 reasons why donors and fundraisers like Rollover IRA giving


Many people over 70 1/2 years old find that they do not need their IRA funds to support themselves, so they might find themselves taking one, lump-sum required minimum distribution (RMD) each year (usually in the 4th quarter). Instead, they could make a qualified charitable distribution (QCD) to avoid paying tax on the RMD (since it will increase their adjusted gross income). Qualified charitable distributions (QCDs).

If you don’t read this right now, you’ll miss out!


Here’s an example of how it can work for you: If you survey your supporters and include a demographic question to learn their ages and whether or not they might consider giving from their IRAs (Individual Retirement Accounts), then you could offer those over 70 1/2 information about how they can use a portion of their IRA Required Minimum Distribution to make a gift. Plus those supporters could donate again from their Required Minimum Distribution each year.

Empower Your Supporters to Host Their Own Events on EveryAction


However, it's extremely important that attendee data from those distributed events is synced into the nonprofit's database - for purposes of list-building, fundraising, and targeted follow-ups. Many nonprofits and campaign organizations regularly empower their supporters to throw their own house parties, host fundraisers, and organize community events.

4 Top Marketing Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Content marketing is attracting people to your work and retaining their interest in it by creating and distributing content they find especially valuable and relevant. Here’s another quick peek at the data coming in for the 2019 Nonprofit Communications Trends Report ( take the survey here ). This data could change, so if you are reading this after mid-January 2019, download the full report. For the first time, we asked about specific communications strategies.

How to write email newsletters that people actually want to read

Nonprofit Marketing Insights by GlobalOwls

A newsletter is a tool used by brands, marketers, and content creators to distribute crucial and relevant information to subscribers, prospects, or customers. How to write email newsletters that people actually want to read. Do you want to engage your audience?

Email 52

Bloggers, Here’s Where Nonprofits Say They Need Your Help

Kivi's Nonprofit Communications Blog

When I asked about communications channels specifically, the answers were fairly evenly distributed with Blog or Newsletter and Email coming in ahead. I just finished presenting a free webinar with 25 real-world examples from 25 different nonprofits that communications directors can use to inspire their own work. Ever curious about what communications directors need, I asked two poll questions about where they felt they most needed more examples and inspiration for their own work product.

Nonprofit Video Experts Share Tips & Tools: #501TechNYC (Part 1)

Getting Attention

Earmark some of your video budget for paid distribution; social is a pay-to-play world at this point. Lane is part of an eight-member communications team at Broadway Cares that produces (from concept to design) and distributes all videos. She was hired to launch the video program (showing IRC’s investment in the medium and channel), and outsources video production and distribution help.”It’s

Video 117

3 powerful planned giving quotes from famous and not-so-famous people


Elton Trueblood [Former chaplain to both Harvard and Stanford Universities] “I resolved to stop accumulating and begin the infinitely more serious task of wise distribution.”. “Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree.”.

Plan 122

Problems That Plague Nonprofit Content And How to Solve Them

Kivi's Nonprofit Communications Blog

Identify the right channels for distributing and sharing your content. Stop Wasting Time with Bad Content. Does your content capture imagination? Does it spark emotions? Does it make people want to stand up and yell, “ YES! I WILL SUPPORT THIS GREAT CAUSE! ” If not, then you should join Peter Panepento TOMORROW for: The 6 Problems That Plague Nonprofit Content…And How to Solve Them. 60-Minute Webinar with Peter Panepento. TOMORROW, May 10th, 2018. 1:00 P.M.

Nonprofit Storytelling Breaking Bad Style

Getting Attention

Distribution is everything—Even the most moving stories will fall flat if you don’t get them out there right. Whether you love, hate or have never seen Breaking Bad , there’s a lot to learn from its emotionally intense, can’t-stop-watching storytelling.