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Direct Mail Fights Back

The Agitator

Who’s got the hot fundraising job? Email fundraising? Direct mail? Direct mail?! Social media? Video?

8 Commandments for Converting Direct Mail Fundraising Appeals to Email

Kivi's Nonprofit Communications Blog

Looking to repurpose your direct mail appeals into email? Thou Shalt Make Email SHORTER Than Direct Mail. Kivi. p/6D43LQ.

Direct Mail Yields Major Gift Donors

The Agitator

Here’s a bit of analysis from our friends at Analytical Ones that confirms a key payoff from direct mail acquisition programs.

Direct Mail Appeal + Online Response

The Agitator

After two infographics yesterday pertaining to email, today another one pushed into my e-mailbox, this time on direct mail.

Starting Over #5: Growing Without Direct Mail

The Agitator

Breaking Out of the Status Quo Direct mail Donor acquisition Donor retention / loyalty / commitment Integrated fundraising and marketing Nonprofit management Starting Over premiumSarah wrote, “We’re just starting to build up individual giving, with limited resources, all ideas on where we focus our energy are more than welcomed.

When Will Direct Mail Die?

The Agitator

I just read a blog post by a fundraising youngster, Derrick Feldmann. Direct mail premium So why do so many organizations continue to embrace it?” ” He answers his question with the obvious response: “The answer is simple: It works.”

If you’re asking yourself whether or not direct mail is dead, then you’re asking the wrong question

iMarketSmart

There’s too much talk about whether or not direct mail is dead. I get direct mail delivered to me every day. The question should rather be about why BAD direct mail is still alive at all. BAD direct mail should be killed dead. Good direct mail should be kept alive.

Why Direct Mail Won’t Die

The Agitator

As Mark Phillips at Bluefrog notes, this is why direct mail fundraising won’t die! direct mail fun fundraising

How You Can Get More Money Through Direct Mail: Interview with Jules Brown of “Dear Joan”

Wild Woman Fundraising

He is a professional direct response copywriter specializing in the creation of highly persuasive fundraising campaigns for charities and non-profits.

In Direct Mail, All Responses, Even Complaints, Are Good

Kivi's Nonprofit Communications Blog

Tom Ahern is my go-to guy for all things direct mail. Afraid your direct mail piece goes too far and will solicit a negative response?

Writing Your Own Direct Mail Appeal Letter This Year? You Got This!

Kivi's Nonprofit Communications Blog

Think your in-house created direct mail appeal doesn’t stand a chance against the big boys? Fundraising Nonprofit Communications

Direct Mail Testing To Nowhere

The Agitator

Acquisition direct mail Don''t Miss these Posts DonorVoice fundraising innovation premium

Acquisition – Direct Mail: The Exquisite Corpse

The Agitator

For nearly 20 years prognosticators have prematurely heralded the death of direct mail. This gets me to my second point. Roger.

Best Of The Agitator – 2015 – Direct Mail Still Not Dead

The Agitator

Over the 10 years we’ve been agitating, few topics are the subject of more debate than the all-too-familiar prognostication that direct mail is either dead or dying. We’ve never bought into that myth as you can see from this 2012 post, Direct Mail: The Exquisite Corpse. And neither have a good many of our readers.

Fresh Opportunity For Direct Mail Fundraisers

The Agitator

No direct mail isn’t dead. Still, if you need some encouragement about the future of direct mail, read on. On numerous occasions, The Agitator has urged US fundraisers to shift some focus and resource to the growing Hispanic population. But here’s some additional direct response ammunition for our case.

Direct Mail for Small Nonprofits – July E-Clinic

Kivi's Nonprofit Communications Blog

You can put both concepts to work for you with your direct mail appeals. The only way to attend them is to register for this e-clinic.

Direct Mail Yields Major Gift Donors

The Agitator

Here’s a bit of analysis from our friends at Analytical Ones that confirms a key payoff from direct mail acquisition programs.

Do you make direct mail happen for your nonprofit? This App’s for you!

Wild Woman Fundraising

When you’re fundraising for a cause, you want to make sure you don’t waste any time. Works for annual report mailings too!

Direct Mail for Small Nonprofits

Kivi's Nonprofit Communications Blog

In a little over a week — starting November 8 — Tom Ahern will join me to present the Direct Mail for Small Nonprofits E-Clinic again at Nonprofit Marketing Guide. As you probably know, Tom Ahern is one of THE masters of donor communications, especially direct mail. Fundraising Nonprofit Communications

Direct Mail Quick Quiz … And Longer-Term Puzzle

The Agitator

Question: What percentage of nonprofit solicitation mail is tossed without reading? [] 5.6% [] 13.4% [] 31.2 % The answer in a moment. Consequently, this weekend I found myself reading Modes of Delivery and Customer Engagement with Advertising Mail , a report by the Postal Service’s Inspector General. Direct mail premium

Write a Better Case for Support and Direct Mail Appeals

Kivi's Nonprofit Communications Blog

Join Fundraising Expert Tom Ahern. Fundraising expert Tom Ahern is cranking out some great stuff for us this year! The Case for Support.

Sample Calendars: How Often to Send Direct Mail and Email [Video and Download]

Kivi's Nonprofit Communications Blog

The sample calendars tell you when to send direct mail and email appeals, and direct mail and email newsletters, by quarter and month.

Acquisition: Direct Mail Testing – Part 1

The Agitator

Almost universally there are three, interconnected and very BIG PROBLEMS with how most nonprofit direct mail testing is done. Roger.

Funniest Nonprofit Direct Mail: Photoshop Disasters!

Wild Woman Fundraising

Funniest Nonprofit Direct Mail: Photoshop Disasters! originally appeared on Wild Woman Fundraising on July 5, 2012. ” .

Direct Mail Survives At American Cancer Society

The Agitator

In her recent article in Fundraising Success , Angie Moore updated us on the strategy embarked upon in 2013 by the American Cancer Society. That strategy involved: Stop all direct mail acquisition to generate new direct mail donors for the organization. an opportunity to give a direct mail gift.

Raising Money with Direct Mail and Donor Newsletters

Kivi's Nonprofit Communications Blog

In August, Tom will teach the fourth round of Direct Mail for Small Nonprofits , which is all about getting your appeal letter into tip top shape.

Why You Shouldn’t Give Up on Direct Mail

Ann Green

You may think direct mail is a relic of the past or you don’t use it much because it’s too expensive. Direct mail works.

4 essential questions to ask yourself about your planned or major gift direct mail program

iMarketSmart

Are you really doing direct mail well? Do they put up with your direct mail? I like to say, “Be donor-centric. Be relevant.

How to End Your Obsession With Direct Mail (and Why)

iMarketSmart

Recently someone over-enthusiastically posted a discussion topic on one of my LinkedIn Groups promoting direct mail’s benefits.

Emailing Monthly; Direct Mailing Quarterly

Kivi's Nonprofit Communications Blog

As in previous years, we asked nonprofits how often they would email and direct mail the typical supporter on their mailing lists.

Should Your Direct Mail Appeal Letters Be Kept to One Page?

Kivi's Nonprofit Communications Blog

During our direct mail appeal letter training , we invariably get asked about appeal letter length: How many pages should our letter be?

The Online Yield From Direct Mail

The Agitator

Stacy Guidice at Grizzard sent us these interesting stats on the extent to which first-time online gifts are driven by direct mail. Analysts at Grizzard matched first-time online gifts against mailing lists used in parallel for one of their clients, Rescue Missions.

The Online Yield From Direct Mail

The Agitator

Stacy Guidice at Grizzard sent us these interesting stats on the extent to which first-time online gifts are driven by direct mail. Analysts at Grizzard matched first-time online gifts against mailing lists used in parallel for one of their clients, Rescue Missions.

More Direct Mail Test Results

The Agitator

Every marketer/fundraiser should have an addiction to testing built into their genes. His examples — all dealing with direct mail acquisition packages — cover … Two-color vs four-color carrier. Mailing labels gift vs ‘invoice’ package. He can’t be talking about fundraising mail, can he?

Direct Mail Package 101

The Agitator

An experienced direct mail copywriter, with a proven track record, can command thousands of dollars for creating a direct mail package. Any nonprofit attempting to mount a direct mail campaign should think about whether your campaign can afford a seasoned copywriter. But I digress.].

Acquisition: Direct Mail Testing – Part 2

The Agitator

One of the biggest pitfalls in direct mail testing is the ‘baby & the bathwater’ problem. This happens all the time.

Part 3: How to Send an Appeal Letter

Wild Woman Fundraising

If so, now you know why direct mail is important in fundraising, and how to write the parts of an appeal letter. Mailing.

Reader Questions! I want…. EVERYTHING FUNDRAISING! Okay then.

Wild Woman Fundraising

Recently I asked my most fantabulous enewsletter subscribers (if you want to be one, click here ) what they wanted to learn more about, because, let’s face it, Most people don’t plan to get into fundraising. Here’s a wonderful question from a fabulous, talented and successful fundraiser in Oregon! What can you do?

Direct Mail Test Results

The Agitator

Here’s their first example of a head-to-head direct mail test … in this case, centered on the offer. Don't Miss these Posts direct mail direct marketing fundraising nonprofits researchThe Agitator has been featuring various A/B tests as reported on Which Test Won ? Check it out.

Ordinary Fundraising Done Extraordinarily Well

The Agitator

Compliment the Donor, Not Your Organization is worth a careful read for several reasons, not least of which is that a major general circulation paper like the Times delves into a ‘how to’ subject generally reserved for fundraising blogs, books and magazines. Asking for Money?