Direct Mail And Hurricanes

The Agitator

With Hurricane Harvey barely in the rearview mirror and with Hurricane Irma churning through Florida, I’m sure every fundraiser who uses the U.S. Postal Service is wondering, “Should I mail or not mail?”

Direct Mail vs Email?

The Agitator

According to this research (on this point, from Royal Mail), customers spend 25% more when businesses use a combination of direct mail and email marketing. For example: 56% say “mail makes me feel valued”; only 40% say that about email.

Direct Mail is not Yet Dead

The Agitator

None of this matters if you can’t block and tackle with mail. That’s right, mail isn’t dead. So here are my arguments for continued use of the mail. Mail is where more donations come in. In the Blackbaud 2017 Charitable Giving Report , they found that six to 12 percent of total fundraising came in online depending on sector. Mail retains donors (slightly) better. Ending mail acquisition is a flop. Many (not all) donors like the mail.

Direct Mail Fights Back

The Agitator

Who’s got the hot fundraising job? Email fundraising? Direct mail? Direct mail?! But wait, direct mail is fighting back. Or at least, as reported in Direct Marketing , the (not disinterested) US Postal Service is.

Direct Mail Is Here to Stay (and How)

EveryAction

Click here for practical tips on improving your email program this year and here for an in-depth look at three reporting tools every nonprofit should have to improve their fundraising strategy.). In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Direct mail can be a bit of a dinosaur.

Direct Mail Hanging In

The Agitator

The Direct Marketing Association notes in its recently released 2012 Response Rate Report that direct mail response rates have dropped nearly 25% over the past nine years. Even so, direct mail pulls a better overall response than digital channels. for direct mail.

Direct Mail … You Know You Like It!

The Agitator

OK, we’ve devoted most of this week to ‘alternative’ fundraising … peer-to-peer and email fundraising. Time to end the week with a simple reminder about old-fasioned direct mail. Who reading this post doesn’t enjoy receiving real mail? Direct mail premium

Direct Mail Appeal + Online Response

The Agitator

After two infographics yesterday pertaining to email, today another one pushed into my e-mailbox, this time on direct mail. Simply: “…consumers prefer responding to direct mail via online means.” Direct mail Online fundraising and marketing premium

Write a Better Case for Support and Direct Mail Appeals

Kivi's Nonprofit Communications Blog

Join Fundraising Expert Tom Ahern. Fundraising expert Tom Ahern is cranking out some great stuff for us this year! Direct Mail Appeal Letters. Then, on July 28th, we start our very popular direct mail training with Tom. Learn more about direct mail training.

Applying Concepts with Direct Mail Metrics (Season 1, Episode 6)

Fundraising Report Card

Learn how to apply the concepts discussed in season 1 of the podcast by using the example of a direct mail campaign. Topic Timestamps Direct mail [01:47] Culture and infrastructure [02:52] Who should you send direct mail to? [04:27] 04:27] What is … Continue reading "Applying Concepts with Direct Mail Metrics (Season 1, Episode 6)".

Direct Mail Yields Major Gift Donors

The Agitator

On Monday we reported on the American Cancer Society (ACS) and its project over the past year to re-examine the role of direct mail in its fundraising program. Acquisition direct mail direct marketing major donors premium

More Lessons from Lisa’s Direct Mail Experiment

Kivi's Nonprofit Communications Blog

Earlier this summer, Lisa Maher shared her initial results of her direct mail experiences with some nonprofit she supported. This time around, I want to update you on the direct mail from the organizations in my previous post and some new ones that have come to my mailbox.

How to End Your Obsession With Direct Mail (and Why)

iMarketSmart

Recently someone over-enthusiastically posted a discussion topic on one of my LinkedIn Groups promoting direct mail’s benefits. I’m not against direct mail. In fact, I love direct mail too. Fundraising Ahh… love.

If you’re asking yourself whether or not direct mail is dead, then you’re asking the wrong question

iMarketSmart

There’s too much talk about whether or not direct mail is dead. I get direct mail delivered to me every day. The question should rather be about why BAD direct mail is still alive at all. BAD direct mail should be killed dead. Good direct mail should be kept alive. So what about your direct mail efforts? Have you compared the results of your direct mail efforts with the results attained from other channels?

When Will Direct Mail Die?

The Agitator

I just read a blog post by a fundraising youngster, Derrick Feldmann. From his photo, he looks like one of them/thar ‘Millennials’ Derrick’s post, which by definition I received and read online, is titled, The Paradox of Direct Mail , and makes the observation: “For many new and younger donors, direct mail is viewed as intrusive, messy, and a waste of resources. Direct mail premium

Funniest Nonprofit Direct Mail: Photoshop Disasters!

Wild Woman Fundraising

Funniest Nonprofit Direct Mail: Photoshop Disasters! originally appeared on Wild Woman Fundraising on July 5, 2012. Want an example of a funny appeal letter? Here’s one I wrote awhile ago.

Direct Mail Testing To Nowhere

The Agitator

I suspect a good part of the reason why fundraising and especially acquisition is so flat or down lies in the business-as-usual, risk adverse nature prevalent in the contemporary nonprofit mentality. Acquisition direct mail Don''t Miss these Posts DonorVoice fundraising innovation premium

Starting Over #5: Growing Without Direct Mail

The Agitator

Breaking Out of the Status Quo Direct mail Donor acquisition Donor retention / loyalty / commitment Integrated fundraising and marketing Nonprofit management Starting Over premiumWhen we first announced the Starting Over series, the very first comment we received came from Sarah Nutbrown who works for a small nonprofit in New Zealand.

Direct Mail for Small Nonprofits

Kivi's Nonprofit Communications Blog

In a little over a week — starting November 8 — Tom Ahern will join me to present the Direct Mail for Small Nonprofits E-Clinic again at Nonprofit Marketing Guide. As you probably know, Tom Ahern is one of THE masters of donor communications, especially direct mail. Tom firmly believes that you don’t need a gigantic direct mail list in order to raise significant dollars — and he has proven it with several of his smaller clients.

Sample Calendars: How Often to Send Direct Mail and Email [Video and Download]

Kivi's Nonprofit Communications Blog

Watch this video to learn about the six new communications calendars I’ve created for you as part of our brand-new training, Creating a 12-Month Community Engagement and Fundraising Plan. Direct Mail Leaning – Starter — Download This One for Free Now (PDF).

4 essential questions to ask yourself about your planned or major gift direct mail program

iMarketSmart

Are you really doing direct mail well? Do they put up with your direct mail? I think if your retention rate is under 40%, your donors are sending you a message about your direct mail program. I like to say, “Be donor-centric. Be personalized. Be relevant.

How to Enhance Direct Mail Fundraising Efforts for Your Nonprofit Clients

Exactask Marketing

direct mail Marketing

Acquisition – Direct Mail: The Exquisite Corpse

The Agitator

For nearly 20 years prognosticators have prematurely heralded the death of direct mail. After all, they argue, “online” is far cheaper and faster, plus donor demographics are changing, so it’s only a matter of time before direct mail is dead and buried.

Direct Mail Best Practices for Nonprofit Organizations

Exactask Marketing

Despite the increasing shift towards digital fundraising, using direct mail as part of your overall marketing strategy still provides significant benefits for any nonprofit clients your agency may be working with. Many shy away from direct mailers because of the slow lead time, high initial costs required or because past campaigns haven’t shown much success. When done right, though, direct mailers can be a nonprofit’s most valuable asset. direct mail Marketing

Why Direct Mail Won’t Die

The Agitator

As Mark Phillips at Bluefrog notes, this is why direct mail fundraising won’t die! direct mail fun fundraising

Should Your Direct Mail Appeal Letters Be Kept to One Page?

Kivi's Nonprofit Communications Blog

During our direct mail appeal letter training , we invariably get asked about appeal letter length: How many pages should our letter be? Direct Mail expert Tom Ahern shoots down the one-page myth immediately. Fundraising Nonprofit Communications Online Courses

New Advanced Webinar: Getting Creative with Direct Mail with John Lepp

Wild Woman Fundraising

Webinar title: Advanced Webinar: Getting Creative with Direct Mail. Are your direct mail returns dropping? How can you write a better direct mail package for your nonprofit? The direct mail pack is not just about the letter though.

Direct Mail Yields Major Gift Donors

The Agitator

On Monday we reported on the American Cancer Society (ACS) and its project over the past year to re-examine the role of direct mail in its fundraising program. Direct mail Donor acquisition Major donors direct marketing premium

#FUNDRAISING: Consider Moving Online Donors To Direct Mail Giving

Non Profit Marketing 360

Online donations are certainly growing, but as a recent report from Blackbaud demonstrates, long-term support and larger donations still mostly come from responses to direct mail, even if initial support comes online. Those gifts also tend to be higher than first-time mail-in donations.

Fresh Opportunity For Direct Mail Fundraisers

The Agitator

No direct mail isn’t dead. Still, if you need some encouragement about the future of direct mail, read on. On numerous occasions, The Agitator has urged US fundraisers to shift some focus and resource to the growing Hispanic population. But here’s some additional direct response ammunition for our case. demographic trends direct mail latinos premium

In Direct Mail, All Responses, Even Complaints, Are Good

Kivi's Nonprofit Communications Blog

Tom Ahern is my go-to guy for all things direct mail. Afraid your direct mail piece goes too far and will solicit a negative response? Plus he quotes one of my other favorite fundraising bloggers, Jeff Brooks. Direct mail is not a medium that rewards meekness.

Direct mail envelopes–five ideas for nonprofit fundraising

ImpactMax

of the direct mail we get, unopened. A good half of my direct mail is from nonprofits and, even in my modestly generous home, nine out of 10 new appeals go unopened into the recycling bag. Remember, direct mail is a science, not an art.

Raising Money with Direct Mail and Donor Newsletters

Kivi's Nonprofit Communications Blog

He’s so smart and so practical, and he tells it like it is, all while still being a nice, supportive guy — which makes him a perfect partner for our Nonprofit Marketing Guide e-clinics on print fundraising for small nonprofits. Tom Ahern. I love Tom Ahern to bits.

One Big Myth about Direct Mail Appeal Letters

Kivi's Nonprofit Communications Blog

Each time we hold our Direct Mail for Small Nonprofits E-clinic , Tom Ahern and I have to help the participants overcome their pre-conceived ideas of what makes a great direct mail appeal letter. We all like to think our instincts can guide us through our fundraising.

If You Write Direct Mail Appeals In-House, You’ll Want to Know About This

Kivi's Nonprofit Communications Blog

If you have been part of our community for any length of time, you know Tom Ahern and how awesome he is at writing fundraising copy – especially direct mail appeals. (If The best part was the direct feedback from Tom on my letter.

Writing Your Own Direct Mail Appeal Letter This Year? You Got This!

Kivi's Nonprofit Communications Blog

Think your in-house created direct mail appeal doesn’t stand a chance against the big boys? You also don’t have to be an expert in fundraising. We know a lot of you wear many different hats and fundraising may not be your strongest point.

Lisa’s Direct Mail Watching Experiment, Part 3

Kivi's Nonprofit Communications Blog

Lisa Maher has been sharing guest posts with us this year about the kinds of direct mail communications she received after donating to several nonprofits last year. Since I’ve been tracking all of my direct mail since January, I have amassed quite a collection. Lisa Maher.

Direct Mail Survives At American Cancer Society

The Agitator

In her recent article in Fundraising Success , Angie Moore updated us on the strategy embarked upon in 2013 by the American Cancer Society. That strategy involved: Stop all direct mail acquisition to generate new direct mail donors for the organization. Stop all direct mail conversion to offer non-direct mail Society donors (online donors, event-participants/donors, information seekers, etc.) an opportunity to give a direct mail gift.

Direct Mail for Small Nonprofits – July E-Clinic

Kivi's Nonprofit Communications Blog

You can put both concepts to work for you with your direct mail appeals. Renowned direct mail copywriter and fundraiser Tom Ahern is going to show 24 nonprofits how to do just that during our July e-clinic, Direct Mail for Small Nonprofits.

Best Of The Agitator – 2015 – Direct Mail Still Not Dead

The Agitator

Over the 10 years we’ve been agitating, few topics are the subject of more debate than the all-too-familiar prognostication that direct mail is either dead or dying. We’ve never bought into that myth as you can see from this 2012 post, Direct Mail: The Exquisite Corpse. In fact, 2 of the 10 most popular posts of 2015 involve direct mail.