Trending Sources

How to Recognize and Manage Different Work Styles

Kivi's Nonprofit Communications Blog

Pacific) Carson Tate , author of Work Simply, will join us for a FREE webinar – Work Simply: Embracing the Power of Your Personal Productivity Style. During the webinar, Carson will discuss how to prioritize your work based on the way you think and process information.

Like You’re Talking to a Friend (Do It Differently: Part 2)

Getting Attention

Welcome back to our new Do-It-Differently series , featuring fresh ideas from the field. Results to Date—It’s Working: Many donors have already contacted me to share their appreciation for our friendlier, more inclusive messaging.

Work Our Audience-Driven News Climate

Getting Attention

But today it’s a different story—Increasingly, audience interests shape journalists’ decisions on what’s news. How YOU Can Work this Trend to Benefit YOUR Organization. Thanks to guest blogger Mollie Katz, Multimedia Strategist at Mollie Katz Communications.

Why do people at work treat me this way?

Wild Woman Fundraising

Sometimes it makes them treat us as if we were different. I’ve seen all of these responses and more, when I go in to work at nonprofits. What are you giving up to work at a nonprofit? And what would you be giving up to work at a corporation? Are you a Catwoman?

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Let Your People Do the Talking (Do It Differently: Part 1)

Getting Attention

Our first post in the 2016 Do-It-Differently series, featuring fresh ideas from the field. Traditionally, our ED produced all year-end content, reviewing the past year’s work and impact. Thanks to Renee Thompson, director of philanthropy, Second Harvest Food Bank of Middle Tennessee.

The Big Difference Between Marketing and Fundraising and Why It’s Important

J Campbell Social Marketing

The two should be working together and not at cross-purposes, but they require completely different strategies and unique skillsets. Fundraisers need to be more strategic and more thoughtful in their work.

MIND YOUR MICROCONTENT: 8 Little Bits That Can Make a Big Difference In Your Next Email

Kivi's Nonprofit Communications Blog

Make it work! Is the P.S. old school or still working? I say, still working, use strategically, mostly for fundraising emails, and always with a call to action. Photo credit: https://flic.kr/p/7R6ZER. p/7R6ZER. microcontent.

Massive geographical and cultural differences in online sharing

Public Sector Marketing 2.0

Cultural differences –> When comparing the two extremes of Saudi Arabia (61% sharing) to Japan (4% sharing) using Geert Hofstede’s cultural dimensions , a noticeable difference can be found in the “Individualism vs. Collectivism” dimension.

How MarketSmart Works With Partners

iMarketSmart

People often ask me, “How does MarketSmart work with partners (allies) to help nonprofits lower costs and increase revenues?” So, today I thought I’d explain how we work with consultants, consulting firms, direct marketing agencies, CRM software companies and others. So why should nonprofits and charitable giving be any different? Do you work for a CRM or other software company?

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How Content Marketing Is Different – The Terminology

Kivi's Nonprofit Communications Blog

It’s the difference between “interruption” marketing tactics that scream “Look at me! Inbound marketing works on reporters too! On Tuesday, I shared a Theory of Change for nonprofit marketing.

Doing things differently in government

Public Sector Marketing 2.0

A few simple examples of things I have learned to do differently over the last 2 weeks: floss with one hand. What everyone should be thinking about is how they are going to do things differently to achieve the same (or better) results given their handicap (i.e Untethered offices: If employees were trusted to work from home during morning rush hour alone, that would potentially save millions. Two weeks ago I managed to seriously fracture my humerus bone.

Chunking Out Your Time: What Works for You?

Kivi's Nonprofit Communications Blog

Read virtually anything on productivity, and you’ll come across the concept of chunking out your time: working on one specific thing at a specific time. But how you actually do that can take lots of different forms, including. What works for you?

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What Type of Communications Team Works Best at Your Nonprofit?

Kivi's Nonprofit Communications Blog

How the communications strategy is developed, and how the workload is created and managed day to day, is very different in each model. That has major implications for the effectiveness of your communications work, depending on your goals.

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Why the #IceBucketChallenge works

Nonprofit Marketing Blog

When you want people to pay attention and take action, it makes a difference when you identify an individual vs. asking “everyone” to help. It’s different. Are your social networks full of friends being doused in icy water?

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7 Year-End Fundraising Practices That Work All Year

Fundraising Coach

A favorite year-end tactic, storytelling brings your nonprofit’s work to life. The photo should be high-quality, and it should feature the person being helped or show the impact of your nonprofit’s work. Numbers can quantify your nonprofit’s work in objective ways.

Marketing Your Cause to Millennials—What Works

Getting Attention

Guest blogger, Chapin Cole is a proud Millennial who works in nonprofit development in the California Bay Area. Just like any other generation, we come with some similarities from our upbringing, but for the most part, other parts of our identity make a big difference in our approach to life.

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Why the difference between “we” and “they” is so tremendous?

iMarketSmart

That’s also where her husband used to work. And now, the difference between we and they. That’s when I realized that the difference between “ we ” and “ they ” is a substantial one. The post Why the difference between “we” and “they” is so tremendous?

Different Ways to Design an Editorial Calendar – Group Project!

Kivi's Nonprofit Communications Blog

Here’s how this will work. The goal is to get as many different versions of this thing as possible, so all different formats are welcome! How would you show internal deadlines for those different stages?

Decide How You Are Different, Be It, and Forget the Rest

Kivi's Nonprofit Communications Blog

” My dream for your nonprofit is that you decide what you are really all about — what makes you different — and that you be that organization, and forget the rest. Yet even though we all know that, most of us spend a tremendous amount of effort trying not to be different.

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21 Ways to Give Back Through Your Holiday Shopping

J Campbell Social Marketing

eBay Giving Works. eBay Giving Works has 30,000 charity partners and is still growing! Look for the eBay Giving Works blue and yellow ribbon on charity listings. Read more about their great work on their Stories page. photo credit: Rev.

The Difference Between Transactional, Transformative Cause Marketing

Selfish Giving

I’ve been talking to a lot of people about the difference between transactional cause marketing and transformative cause marketing. I’ve concluded that I’m not being very clear on the difference and need this post as much as the people who ask me to explain it to them.

Searching Your Nonprofit’s Web Site—A vs. B Makes a Huge Difference

Getting Attention

Participant rather than reader because each week Anne offers up a challenge, asking marketing geeks like us to vote on which version of the landing page design, e-news subscription form or donate here pop-up worked best: A vs. B. Which do you think works best, A vs. B?

The difference one can make

Get Fully Funded

One person can make a big difference in the lives of others. Today I want to share a story about being on the receiving end of the difference one person makes. It was like they were speaking two different languages. What’s the difference one person makes?

The difference one can make

Get Fully Funded

One person can make a big difference in the lives of others. Today I want to share a story about being on the receiving end of the difference one person makes. It was like they were speaking two different languages. What’s the difference one person makes?

Annual Report How To: A Different Way to Present Your Print Report Online

Kivi's Nonprofit Communications Blog

But creating an HTML version from scratch would take days of work. What’s different about this method? The key is that it uses HTML in a different way—each page is a large JPG image. She is happy to be working on behalf of future spiritual leaders at RRC. . Eileen Fisher.

4 Tips for Subject Lines That Work

Fundraising 123

In a sea of emails, it helps to be a little different. Revamping your subject lines with these simple tips can make a big difference in your email open rates. Subject lines are more important than you might think. On average, at least 100 emails flood your constituents'' inboxes every single day. That''s a lot of digital noise to shout over, which is why your email subject lines need as much TLC as the content inside.

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Stop Working So Hard: Integrate Your E-News and Social Media Strategies

Kivi's Nonprofit Communications Blog

If your nonprofit is still doing an e-newsletter over here and doing social media over there , as if they were two totally different projects, you are working way too hard.

Work Your Small (Case Study: Meals on Wheels)

Getting Attention

million marketing budget funding the work of three departments and 13 staff members. Now, just over two years later, I find myself at a much different organization— Meals on Wheels of Central Maryland—working in a much different way. I am working hard to develop a low-budget marketing program that engages each audience segment. And my plans are based on what I know works in our region—community events, not multi-million dollar ad budgets.

Do The Job Or Do The Work?

The Agitator

In his Starting Over series, Roger will be urging fundraisers to take a fresh look at how we’re going about our work. ” One might say that those fundraisers — the coasters — are just doing their job , but not the work. What’s the difference? In yesterday’s post he commented that “much of our sector just keeps doing the same thing over and over and over”, arguing that “too many fundraisers.

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Telephoning Works

The Agitator

How to use the phone across different fundraising programs. And I wish they talked more about the ROI of different campaigns, given that many fundraisers would have doubts, not about the efficacy of telephone contact, but its cost-effectiveness.

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Reader Questions: Does adding extra stuff your appeal mailing work?

Wild Woman Fundraising

With all of the different things you can add to a mailing, (post it notes, pens, bookmarks, magnets, postcards) what is the most effective thing?

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“Calls to Action” That Just Don’t Work

Kivi's Nonprofit Communications Blog

Work with you. Get five people in a room and ask them to physically do any of these calls to action and you’ll see five people doing five different things (or staring off into space, which is just as bad). Are You Talking to Me? What Am I Supposed to Do - Or Not Do?

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How does an appeal letter edit work?

Wild Woman Fundraising

She also began to hire people to do things around her house and was being over charged for the work they did. We work with landlords, utility companies and other creditors to arrange payment plans. Your contribution will make a difference in the life of a senior. How does an appeal letter edit work? I recently did a series of webinars for National Meals on Wheels, and the latest one was on appeal letters.

Learn Storytelling from NBC’s Making a Difference Reports

Kivi's Nonprofit Communications Blog

I’m a regular watcher of the NBC Nightly News with Brian Williams (usually recorded – it’s part of my nightly wind-down routine), and one of my favorite segments is Making a Difference. It works!

Announcing the Fundraising Career Conference

Wild Woman Fundraising

This goal of this fundraising career conference is to educate fundraisers in how to research and pick good job opportunities and make a more functional work environment. Each day will be devoted to different aspects of your nonprofit career.

6 Now-or-Never Summer Reboots

Getting Attention

Our daughter Charlotte is finishing up a blissful summer at a few different day and overnight camps. Not only is it necessary, but I find that it fuels my work and creativity; making me much more productive during my work time,” she says.

How Does Work Get on Your Plate?

Kivi's Nonprofit Communications Blog

As I’ve been writing my new book on nonprofit content strategy (due in December, published in late Spring 2013), I’ve been thinking about all the different factors that influence what nonprofit marketers put on both their editorial calendars and their personal to-do lists.

Do you work for a nonprofit hospital? How are you doing social media?

Wild Woman Fundraising

I got lots of different links to different hospitals and clinics, I got smarter around how to ask this question, I started to create relationships with new people, and got new followers too! You might work for a nonprofit that cares about domestic violence, for example.

More About the Difference Between Buying and Donating…

iMarketSmart

I said that I think the problem with fundraising is that nonprofits think fundraising is “different” from other forms of marketing and sales when it isn’t. Decide that it’s time to end the old ways that aren’t working.

Are you a wage slave at your nonprofit? Take this quiz!

Wild Woman Fundraising

Do you have an at-will employment contract or do you work in an at-will state? Are you asked to work longer and longer hours at your (salaried) job, with you having no say in it? Even if you work full time, do you have to use a credit card to buy clothes for your job or groceries?