The Big Difference Between Marketing and Fundraising and Why It’s Important

J Campbell Social Marketing

Not surprisingly (as I am sure this has happened to many of you or may be happening right now) I became burned out and disillusioned with the job. The two should be working together and not at cross-purposes, but they require completely different strategies and unique skillsets.

Six Different Kinds of Nonprofit Blogs

Kivi's Nonprofit Communications Blog

If you are big into social bookmarking or curating, this may be a good fit for you. I also sometimes call this the “insider” blog because much of the storytelling is about what happens behind the scenes, including the little victories and struggles along the way that may not be press release worthy, but still shed light on the realities of your work. I first published these six categories of nonprofit blogs way back in 2008. But I think they still work today, four years later.

Trending Sources

6 Reasons Your Nonprofit May Not Be Ready For Social Media

J Campbell Social Marketing

Here are 6 reasons that your nonprofit may not be ready for social media. You may not be ready for social media if you don’t want to open up conversations and build authentic relationships with your community online.

Millenials aren’t really that different!

Fundraising Coach

Millenials aren't really different. Millenials aren't very different. Pitman (@marcapitman) May 7, 2015. Stop freaking out about how "different" the Millenials are. Pitman (@marcapitman) May 7, 2015. Charities just haven't been paying attention!

Massive geographical and cultural differences in online sharing

Public Sector Marketing 2.0

The survey was published on May 14, 2013. Special Notice: If you work in the public sector you may want to look into the 6th annual Public Sector Social Media conference put on by the Conference Board of Canada.

Decide How You Are Different, Be It, and Forget the Rest

Kivi's Nonprofit Communications Blog

” My dream for your nonprofit is that you decide what you are really all about — what makes you different — and that you be that organization, and forget the rest. Yet even though we all know that, most of us spend a tremendous amount of effort trying not to be different.

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21 Ways to Give Back Through Your Holiday Shopping

J Campbell Social Marketing

It may seem like a small amount, but every little bit counts! They may have an online store or ways to donate while shopping. For even more ways to make a difference with your holiday shopping, check out: 10 Ways to Shop for Good. photo credit: Rev.

The Difference Between Transactional, Transformative Cause Marketing

Selfish Giving

I’ve been talking to a lot of people about the difference between transactional cause marketing and transformative cause marketing. I’ve concluded that I’m not being very clear on the difference and need this post as much as the people who ask me to explain it to them.

Annual Report How To: A Different Way to Present Your Print Report Online

Kivi's Nonprofit Communications Blog

And older users may have trouble adjusting to these products’ interfaces and sorting through their viewing options. What’s different about this method? The key is that it uses HTML in a different way—each page is a large JPG image. Eileen Fisher.

Join Me in a Different Kind of Valentine’s Day this Year

Nonprofit Marketing Blog

I don’t mean craving food, though you may want a box of chocolates now that I raised the topic. You may find you’re better off than when you started. You may find what you put out there comes back. And you may be less hungry - and more fulfilled

INTERVIEW: Lisa Taylor of Challenge Factory Talks Your Career Transition

Wild Woman Fundraising

Mazarine: Lisa, what’s the difference between the Canadian and American job markets? Lisa: In Canada, there are differences in the ways that careers shape themselves, as well as the ways people go about looking for work. We treat them like a totally different culture.

Different Strokes for Different Folks

Ann Green

Spend some time going through your records to get information about your donors and segment them into different groups. Here are some ideas for segmenting your lists and ways to personalize letters for different donor groups. You need different strokes for different folks.

The Next Best Thing May Already Be Here

Ann Green

But sometimes we need to take a step back, and realize the next best thing may already be here. We have so many different ways to communicate with donors, many of them electronic. The next best thing may already be here. All nonprofits want to succeed and grow.

Reader Questions: Snow White and the 7 Faces of Philanthropy

Wild Woman Fundraising

Socialite Donors: These are the people who come and bid at your auction, who love to party and dance all night, who may even sit on your events committee. Parent may have given. Snow White by 12×07 on Deviantart.com. And we’re answering MORE fantastic reader questions today!

New studies show online giving up - but results may vary

Nonprofit Marketing Blog

Yes, it’s a downer but it’s also good to provide more reasonable data for all the organizations who are scratching their heads and wondering what they could have done differently last year to clear that 40-percent bar. Convio has released its Online Marketing Nonprofit Benchmark Index™ Study , and M+R followed with its own 2011 eNonprofits Benchmarks Study. It’s interesting to compare and contrast the results. Online fundraising continues to grow - but just how much varies.

Join Me—Engage Fundraising Conference— May 9, Philly

Getting Attention

You may be wondering why a marketer like me is so enthused about a fundraising conference but I know that 1) Many of you wear both hats, and even if you don’t 2) fundraising and marketing must be strong partners, and the better you understand the other half, the better you’ll be able to move your supporters to act. What’s different about Engage? I’m in for this conference, and want to tell you about it before the limited number of seats (just 125) are gone.

Free Webinar: Finding and Keeping Volunteers May 13th

Wild Woman Fundraising

Join us on Tuesday May 13th, 2014, at 1pm ET, 12pm CT, 11am MT, and 10am PT for a free webinar as we learn. 5 different kinds of volunteers and how to reach them. Normally this webinar is $67, but on May 13th, you get it for free! Do you have too much to do?

Charity may trump self-interest in motivating employees

Nonprofit Marketing Blog

This experiment took place in two different settings — with sales and sports teams — and looked at a broader range of outcomes. If we compare these experiments, we can also see that while a gift of $25 did not make a difference when it was donated to a faceless and impersonal charity, a gift of $20 provided numerous positive outcomes when it was given in the form of helping out a teammate. Here’s a fascinating question: Which of the following is more motivating?

Your Biggest Software Implementation Risk? It May Not Be What You Think.

JCA Insights

And yet, the truth of the matter is that vendors who make great software may or may not have services that are right for your organization. The talent required for developing great software is quite different from the skills required for providing professional services.

How to Use the Different Kinds of Heated Hair Rollers

Non Profit Marketing 360

Despite the fact that heated hair rollers are identified with old ladies’ fashion, you may be surprised at the endless things you can do with them when it comes to styling your hair. These different heated hair rollers work on specific hair types and curling needs.

Differences that matter

Mission Paradox Blog

At it's most basic level what we are trying to do is use everything at our disposal, from artistic choice to the way we generate revenue, to create meaningful differences. The hope is that these meaningful differences will cause people to purchase our paintings, downloads our songs and buy tables at our gala events. That's a difference.    I'm trying to discern areas of meaningful difference

Next Level: Hamlin Grange interview

Wild Woman Fundraising

However, I think we can all develop this ability to become much more adept at navigating cultural differences, and that’s what I’m going to be talking about. Each of us have a different way. I’m very accepting of cultural differences.

The Southern Oregon Historical Society Has Raised Some Eyebrows. What Could They Have Done Differently?

Seeking Grant Money Today

Since May 2009, artifact sales have totaled $155,176." If money were no object, it would be a different story," she said. "We For our discussion, the museum (and its fundraising arm, the museum's foundation) may be assessed by what it says about itself in its own tax filings with the federal government. of different causes, sizes, and regions.

How A Capital Campaign Is Different From Most Other Fundraising Methods

Seeking Grant Money Today

Where capital campaigns differ from any other type of fundraising campaign or fundraising method is most noticeably how much money is usually needed to be raised in order for the goal of building or buying a new building to be achieved. One building may cost its organization $4 million and the organization's building expense may be $800,000 but neither amount (especially relative to each organization's respective local economy) is small or inconsequential.

Someone Has To Say It: The Nonprofit's Founder May Not Be the Best Executive Director or Board President Candidate (and Should Certainly Not Be Both)

Seeking Grant Money Today

You may think your new nonprofit is too small, or ask 'who am I to reach out and advertise for the best in this field'? If the cause is real and the organization's going to serve that cause - there will be amazing candidates for your organization to consider, and depending on how well your organization is getting the word out about its launch, its mission, and who it's looking for to run it, some may be literally the best in their professional field.

To Make a Difference, Must You Choose?

SocialButterfly

To make a difference or to bring about the illusive and often intangible “change&# …must we choose? Remember that quote we were told as kids as we worked to understand our world: Do not follow where the path may lead. Making a Difference.

Tough Decision Made In The Best Interest Of Constituents May Be A Good Solution In This Economy

Seeking Grant Money Today

This may be where the organization learns who is a team player and who is focused on the best for the organization's mission statement; and who is not. Keeping with the difficult economy that nonprofits are facing we are taking a temporary break from discussing grant writing, specifically, in Seeking Grant Money Today , to provide nonprofits with what we're calling "free consultations" right now.

#SM4NP: ROI Via Social Media May Be Elusive, But It’s Not Ephemeral

Non Profit Marketing 360

“They will happily do this because you made a difference in their lives and did something they would NEVER have expected.

Dear May 2009 Graduate, Here’s 40 Reasons to Still Study Journalism

SocialButterfly

Despite the landscape and view people may hold when they think of today’s journalism, enrollment in journalism school has INCREASED ! Dear May 2009 Graduate, Here are 40 reasons to still study journalism: We need journalism. You can make a difference.

3 Ways Prospect Research Can Help Nonprofits Raise More Money at Events

EveryAction

If so, you may be missing out on some key pieces of information about your attendees that may make all the difference in your fundraising goals. Do you have events planned as part of your end-of-year fundraising push?

The Difference Between a Fundraising Event and a Party? Your Focus

Kivi's Nonprofit Communications Blog

Our events may be a time to thank and honor donors, or it may be a house party to introduce new people to the cause. We may be trying to raise money from an auction, ticket sales, and sponsorships. It may be a pizza party to honor and thank your volunteers.

The Downside of Personalized Emails

Kivi's Nonprofit Communications Blog

Now, imagine if one of your supporters received an email from you that said: “Unknown, You Make a Difference!” Using the example above, our email would say: “Friend, You Make a Difference!” Call me “Unknown” one more time.

See What Your E-Newsletter Looks Like in Different Email Programs

Kivi's Nonprofit Communications Blog

different email programs. Those new to the world of e-newsletter publishing are often surprised to learn that their email newsletters can look quite different to someone who is using Outlook versus someone using Gmail or Thunderbird, not to mention what it looks like on a smartphone.

See The Difference and the game changing potential of Charity Choice Consolidation websites

Giving in a Digital World

However, what I find particularly interesting about See the Difference is just how they describe their vision for the site. This is a very exciting ambition for the See the Difference brand – and also very interesting from the point of view of charity fundraisers.

See The Difference and the game changing potential of Charity Choice Consolidation websites

Giving in a Digital World

However, what I find particularly interesting about See the Difference is just how they describe their vision for the site. This is a very exciting ambition for the See the Difference brand – and also very interesting from the point of view of charity fundraisers.

A different point of view.

Nonprofit Consultant Blog

They don't have the money to risk $50-75 per hour on grants that may not get funded. I certainly cannot dispute the self-serving aspect of the AFP code; after-all, I need to pay my mortgage and bills and can ill afford to wait months on payment for my work - a payment that may or may not ever materialize. One of the most popular posts on this blog is one the earliest. It is also the one that seems to upset the most people.

3 Powerful Tools to Help You Optimize Your Nonprofit Website

Kivi's Nonprofit Communications Blog

You could check out your aspirational peers for best practices, but your supporters may react quite differently if you try the same tactics. via GIPHY. Want to make your website better? And by better, I mean get more people to join your email list, sign up to volunteer, and donate.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Tom Belford looks at some different reasons why retention rates are so bad in Are We Getting Roasted? May 17: Email Newsletters for Nonprofits, Part 1: Strategies to Make the Most of Your E-Newsletter. Happy Friday, everyone!

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Descriptions of Different Grant Proposal Documents' Formats

Seeking Grant Money Today

Do you know the different document formats that you will need when applying for grants? Always keep in mind that each foundation is different and wants/requests different information, and prefers not to receive other information or items. Maybe you aren't sure what a LOI is. Do you know when you should format your grant proposal as a business letter, instead of in a report format?

5 Quick Ways to Improve Your Nonprofit Email Newsletter

J Campbell Social Marketing

Emails should be demonstrating the ways that you make a different every day, as well as inspiring people to become involved in your mission. This is a lot different than the once-per-day flash sale emails from Banana Republic. This is where I differ from a lot of other marketers.