Impact - not ideas - should be the star of your story

Nonprofit Marketing Blog

While I was living in Ukraine, the government tax authority launched a campaign to motivate taxpayers to stay honest and continue paying their taxes. The tax authority developed several ads. Not surprisingly, they were unanimous in their judgment that access to fresh water was far more personally relevant, and therefore motivating, than a role in building a metaphorical hive.

The well, the mom and the baby: Breathing life into work that’s indirect or technical

Nonprofit Marketing Blog

While I was living in Ukraine, the government tax authority launched a campaign to motivate taxpayers to stay honest and continue paying their taxes. The tax authority developed several ads. Not surprisingly, they were unanimous in their judgment that access to fresh water was far more personally relevant, and therefore motivating, than a role in building a metaphorical hive. I got this email today: Hi Katya –. I subscribe to your blog and get your great tips every morning!