Developing a Modern Public Relations Strategy

Kivi's Nonprofit Communications Blog

Today, I’d like to share some suggestions on how your organization can approach its media relations in a more engaging way. Develop personas for those people — and where are the best channels to reach them. Peter Panepento.

Why nonprofit budgets should be developed in alignment with strategies


Here’s what happened: The organization received 50% less dollars last year due to less deaths and hang-ups with estates that were beyond the fundraiser’s control. Get various departments talking to each other and working together to accomplish organization-wide successes.

Trending Sources

What a Development AND Communications Director Really Does

Kivi's Nonprofit Communications Blog

There’s a great conversation happening about whether one person can be both the communications and the development director in the Nonprofit Communications Professionals Facebook Group. 3) It’s really a communications job, with development thrown in.

Development Fatigue

A Small Change

Are you experiencing “Development Fatigue”? Do you ever feel like you have been asking too much and just don’t have any more “development” left in you? We have to wear a lot of hats in the development world from motivator to advocate, solicitor to coach, and many more.

Distressing Disconnect—INSIDE Your Organization! (Part One)

Getting Attention

Take a look at these disconnects in goals and preferred tactics: 65% of communications staff, but just 44% of development staff, feel responsible for community engagement goals. Just 12% of communications staff, but 72% of development staff, feel directly responsible for fundraising goals. Development staff (along with communications directors) than EDs value YouTube, while EDs value LinkedIn more (than you and the fundraising folks). Surprising, distressing but all too true!

Your Chance to Develop a Compelling, Easy-to-Remember Tagline in Under Two Months

Getting Attention

I’m thrilled to launch the Tagline Focus Project , designed to demolish a major barrier to your organization’s marketing success — a weak tagline, or the lack of one altogether. I’ve helped organizations like yours to solve this problem dozens of times.

EveryAction Development: Make Your Fundraising Tools Work For You


With EveryAction Development, we’ve made it truly simple to manage your donors in one, unified platform, giving you more time to focus on your organization’s mission, raise more money, and operate more efficiently. Recently, I caught up with Melissa Wyers, Executive Director of EveryAction, to chat all things EveryAction Development. What is EveryAction Development? EveryAction Development is what nonprofits have wanted but didn’t think was possible.

Simple Segmentation For Smaller Organizations

The Agitator

Fundraisers spend a lot of time developing the offer – writing (and rewriting, and rewriting, and rewriting) an appeal letter nine times, holding four meetings to decide on whether programs are accurately described, debating whether that cuddly polar bear premium is more compelling than a furry dolphin. Sadly, only a fraction of that time is generally spent assessing who among the organization’s donors should receive the offer and why.

How to organize your fundraising job search like a pro with Phil Gerard

Wild Woman Fundraising

Phil will be speaking about how to structure and organization your fundraising job search. For example, I have a client who said we need to find a new director of development. Even though I have recruited from development coordinators to president positions.

#Development: Establishing Goals To Ensure Integrating Social Media In Your Organization’s Growth Plans

Non Profit Marketing 360

Steve and Dado's 4 Phases of developing a Social-Media Strategy. They have been sharing their findings over the last couple of weeks, and some of their discoveries show how excited, yet hesitant, many organizations remain when it comes to social networking.

Do You Need to Hire A Development Director?

Wild Woman Fundraising

Then you need to hire a Director of Development. Not a Development Coordinator. Not a Development Associate. A Development Director. This is one of the most corrupt and confusing parts of nonprofit work, when a nonprofit only has a development manager, a development associate or development officer, and not a development director. For example, when I was a development associate at a previous nonprofit, I was writing and sending mailings.

What Does it Mean to Be a Development Professional?

A Small Change

As fundraisers, we often refer to ourselves as “development professionals” or “development pros.” I like this terminology, because at their best, fundraising staff members, consultants, and development directors are professionals. The True Development Pro. To me, a true development professional is defined by two things: a commitment to the profession, and an ethical and mission-based approach to fundraising.

Your Organization’s Story: In Five Minutes

Mission Minded

With your One Minute Message and your Two Minute Messages developed, you’re well prepared to give an arresting introduction and explain why your organization is needed. Used effectively, these messages give you a greater chance at keeping your listener interested. Now it’s time to paint a picture of the impact of your work. What happens […].

How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

Baldrick’s Foundation contacted me to highlight some of the great strides the organization has taken in the area of social media fundraising. They want to be able to measure, conclusively and in revenue terms, how much that post meant financially to the organizations.

How to structure and staff your planned gift shop for the 21st century


Jim Collins, author of the best-selling book Good to Great , has three big recommendations for all organizations: Get the right people on the bus. Related Posts: >>Has your organization put you in a position to succeed? >>How

What Should Nonprofit Leaders Expect from the Development Officer?

Get Fully Funded

As a consultant to nonprofits, my blood just boils when I am asked by executive directors or board members, “So, we are thinking about hiring a development officer, how long it will take before this person is raising more money than the salary we pay them?” This question indicates that these leaders really do not understand development or the role of a development officer in their organization. This is a huge area of concern for many organizations.

Developing a Plan to Approach Companies

Fundraising Coach

Perhaps you already have a list of companies that could donate to your organization. You can make up a grid using the following questions: Does this foundation support our type of organization? At least you only have one person to research and one major relationship to develop. You can develop a worksheet or use the one in my book to help you determine the information you need to know: Who is the decision maker How accessible is this person?

#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

Non Profit Marketing 360

Did the time and money spent developing a program or launching a campaign prove to be worth the support? And for that $5, you’d like 10% of the people who click on your AdWords to get involved with your organization. What does it cost?

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The Folk Dance of Nonprofit Organizational Development

Fundraising Coach

The Folk Dance of Nonprofit Organizational Development. But if left unchecked, both will kill an organization. Most beginning nonprofits seem to expect this for their organizational development: the team that launches the organization will be the same team in 10 years.

#Development: Jumo And Join To Create Largest Nonprofit Network

Non Profit Marketing 360

We have followed the development of the Jumo website and network over the last year or so, and that organization has recently announced a development ‘merger’ with

Cause Marketing for Healthcare Organizations

Selfish Giving

NEAHP – Cause Marketing for Health Care Organizations. 8 Reasons Healthcare Organizations Should Do Cause Marketing. Cause Marketing Forum offers a one day Hospital Corporate Development Summit that I co-lead with two other excellent presenters.

Master the Nonprofit Message Development Process

Getting Attention

I’ll serve as your guide and coach as you learn to shape messages that connect your organization with the audiences who can help move your mission forward. That will make all the difference for your organization in 2012. What if you were skilled at the .

10 Twitter Tips for Nonprofit Organizations

Fundraising 123

" Simple and powerful, Twitter is a must for nonprofit organizations. Those nonprofits who are most successful at utilizing social networking Web sites like Twitter, Facebook, and MySpace know from trial, error, and experience that a “marketing and development approach” on social networking sites does not work. Traditional marketing and development content is perfectly fine for your Web site and e-mail newsletters, but Web 2.0

Your supporters want a polyamorous relationship with you and your organization


They will cozy up to other organizations (your competitors). At some point they might even make a plan to leave your organization in their will. And, later, they might change that plan by replacing your organization with another. Are you developing their belief in your mission?

Plan 24

#Development: How To Make A Video And Make It Grow Your Outreach

Non Profit Marketing 360

In the nonprofit world, one of the great developments in media is video. Even inexpensive video cameras can capture amazing quality nowadays, and sites like Vimeo and YouTube offer free platforms to share your organization’s video with the larger world.

You can meet me at the Center for Nonprofit Organizations in February, March and April 2011!

Wild Woman Fundraising

I will be teaching four workshops in February, March and April at the Center for Nonprofit Organizations at 5930 Middle Fiskville Road in Austin! Lean Development. Includes concrete examples of lean development in appeal letter batches, moves management, and more.

WordPress as a flexible development platform


The tools available to web developers for building websites, web tools, apps, sitelets, widgets, etc. These tools do some of the heavy lifting for us, in order to connect via social media channels or to keep information better organized. Develops Quickly: Through modifying some themes available, building the site in a dynamic fashion, and utilizing powerful third party tools, we are able to build out sites and applications quickly on the WordPress platform.

Want to be more effective in your fundraising? Get LEAN!

Wild Woman Fundraising

Then come to my presentation at the Center for Nonprofit Organizations on March 8th from 9:30am to 12pm. Do you have too much to do? Want to go from this: To This?

10 Shocking Scary Secrets of Working in Fundraising

Wild Woman Fundraising

Today I met a former Development Director at a networking meeting, he laid some knowledge on me about nonprofits which I found PARTICULARLY INTERESTING. The Development Director can raise a ton of money and the Executive Director can say, “I raised that money, goodbye.”

#COMMUNICATIONS: Is Your Organization Moving At The Speed Of Mobile?

Non Profit Marketing 360

The speed and ease with which people respond to text messages offers the opportunity to keep them connected with developments and decisions at your nonprofit in almost real time.

Asking foundations to fund development staff is a waste?

Wild Woman Fundraising

Grantees that concentrated on improving fund development capacity reported inferior longer-term outcomes compared to those that focused on strategic planning, organizational learning, or leadership succession.&#.

#interview: Simone Joyaux, Nonprofit Consultant, Author, and Columnist

Non Profit Marketing 360

Simone Joyaux is an internationally recognized consultant to the nonprofit sector on fund development, board development, and strategic planning and management. She writes a column, “Unraveling Development,” for the Nonprofit Quarterly.

5 Steps to Consistent Communications (+ Instant Connection)

Getting Attention

Consistency enables your people and prospects to recognize your organization’s communications in a flash. That’s why response plummets when it’s hard for people to recognize that an ask or update is from your organization.

Best and Worst Job Interview Questions for Comm and Development Directors?

Kivi's Nonprofit Communications Blog

Ashlie Hutcherson, Associate Development Director at Almost Home , emailed me yesterday asking if I’d write a blog post on questions to ask during interviews with Development Director candidates. Let’s open this up to Communications Directors and Development Directors.

Take Control of Your Data: 3 Must-Have Reporting Tools Every Nonprofit Should Have


For the next few months, we’re taking an in-depth look at key features and tools that make for a successful development program. In EveryAction, we’ve built Moves Management reports to reflect the way that Development teams actually think about their major donor pipeline. These are just three of the features EveryAction provides to ensure success for development professionals. fundraising data Development donor management reporting

The Role of the Executive Director in a Development Database

Fundraising Coach

As a database consultant and trainer to non-profits, I am often asked about what role an Executive Director should have in a development database. Today, I’m offering some insights into the role an Executive Director should take when it comes to a development database.

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5 Ways to Connect Despite Election Frenzy

Getting Attention

Identify the ways in which your organization’s work touches top-of-mind issues. Instead, convey how your organization contributes to solving the problems emphasized in right-now campaigns and headlines.

Your 3-step plan to get 100X more revenue


Use that information to develop giving ‘offers’ and ‘communications’ that align with their needs, interests and assets. Most money is not cash. According to the Wall Street Journal , people put their wealth in lots of places, but not in liquid assets.

Plan 55

3 Techniques to Avoid Getting Overwhelmed in 2017

Getting Attention

the first women-owned, full-service Internet company; and Webgrrls International, the first Internet networking organization for women. Professional Development Aliza Sherman beth kanter Happy Healthy Nonprofit management Nonprofit Communications overwhelmed priorities

Get Your Dream Job

Wild Woman Fundraising

Worked my way up in various nonprofits as a development assistant, development associate, development officer, and development director. Did you ever wish someone had taught you in high school how to interview, apply for jobs, and succeed in your first 90 days of a job?

Jobs 43