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Developing a Modern Public Relations Strategy

Kivi's Nonprofit Communications Blog

Today, I’d like to share some suggestions on how your organization can approach its media relations in a more engaging way. Develop personas for those people — and where are the best channels to reach them. Peter Panepento.

What a Development AND Communications Director Really Does

Kivi's Nonprofit Communications Blog

There’s a great conversation happening about whether one person can be both the communications and the development director in the Nonprofit Communications Professionals Facebook Group. 3) It’s really a communications job, with development thrown in.

Why nonprofit budgets should be developed in alignment with strategies

iMarketSmart

Here’s what happened: The organization received 50% less dollars last year due to less deaths and hang-ups with estates that were beyond the fundraiser’s control. Get various departments talking to each other and working together to accomplish organization-wide successes.

Distressing Disconnect—INSIDE Your Organization! (Part One)

Getting Attention

Take a look at these disconnects in goals and preferred tactics: 65% of communications staff, but just 44% of development staff, feel responsible for community engagement goals. Just 12% of communications staff, but 72% of development staff, feel directly responsible for fundraising goals. Development staff (along with communications directors) than EDs value YouTube, while EDs value LinkedIn more (than you and the fundraising folks). Surprising, distressing but all too true!

Firing Your Development Director? It’s not you, it’s me!

Wild Woman Fundraising

REVOLVING DOOR – Development directors are bouncing around and getting fired all the time. HELP WANTED – Organizations aren’t finding enough qualified candidates for the jobs. Fund development is viewed and valued as a mission-aligned program of the organization.

#Development: Make The Nonprofit Video – Don’t Sweat The ‘Viral’

Non Profit Marketing 360

Consultation and strategy are the foundation – Your organization must be invested not in polished production, but in long-term outreach. Happy New Year to our much-appreciated readers! May your 2012 be notably donor-rich and Mayan-free.

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Do You Need to Hire A Development Director?

Wild Woman Fundraising

Then you need to hire a Director of Development. Not a Development Coordinator. Not a Development Associate. A Development Director. This is one of the most corrupt and confusing parts of nonprofit work, when a nonprofit only has a development manager, a development associate or development officer, and not a development director. For example, when I was a development associate at a previous nonprofit, I was writing and sending mailings.

Developing a Plan to Approach Companies

Fundraising Coach

Perhaps you already have a list of companies that could donate to your organization. You can make up a grid using the following questions: Does this foundation support our type of organization? At least you only have one person to research and one major relationship to develop. You can develop a worksheet or use the one in my book to help you determine the information you need to know: Who is the decision maker How accessible is this person?

Your Chance to Develop a Compelling, Easy-to-Remember Tagline in Under Two Months

Getting Attention

I’m thrilled to launch the Tagline Focus Project , designed to demolish a major barrier to your organization’s marketing success — a weak tagline, or the lack of one altogether. I’ve helped organizations like yours to solve this problem dozens of times.

The Folk Dance of Nonprofit Organizational Development

Fundraising Coach

The Folk Dance of Nonprofit Organizational Development. But if left unchecked, both will kill an organization. Most beginning nonprofits seem to expect this for their organizational development: the team that launches the organization will be the same team in 10 years.

Simple Segmentation For Smaller Organizations

The Agitator

Fundraisers spend a lot of time developing the offer – writing (and rewriting, and rewriting, and rewriting) an appeal letter nine times, holding four meetings to decide on whether programs are accurately described, debating whether that cuddly polar bear premium is more compelling than a furry dolphin. Sadly, only a fraction of that time is generally spent assessing who among the organization’s donors should receive the offer and why.

Your Organization’s Story: In Five Minutes

Mission Minded

With your One Minute Message and your Two Minute Messages developed, you’re well prepared to give an arresting introduction and explain why your organization is needed. Used effectively, these messages give you a greater chance at keeping your listener interested. Now it’s time to paint a picture of the impact of your work. What happens […].

#Development: Establishing Goals To Ensure Integrating Social Media In Your Organization’s Growth Plans

Non Profit Marketing 360

Steve and Dado's 4 Phases of developing a Social-Media Strategy. They have been sharing their findings over the last couple of weeks, and some of their discoveries show how excited, yet hesitant, many organizations remain when it comes to social networking.

How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

Baldrick’s Foundation contacted me to highlight some of the great strides the organization has taken in the area of social media fundraising. They want to be able to measure, conclusively and in revenue terms, how much that post meant financially to the organizations.

What Should Nonprofit Leaders Expect from the Development Officer?

Get Fully Funded

As a consultant to nonprofits, my blood just boils when I am asked by executive directors or board members, “So, we are thinking about hiring a development officer, how long it will take before this person is raising more money than the salary we pay them?” This question indicates that these leaders really do not understand development or the role of a development officer in their organization. This is a huge area of concern for many organizations.

#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

Non Profit Marketing 360

Did the time and money spent developing a program or launching a campaign prove to be worth the support? And for that $5, you’d like 10% of the people who click on your AdWords to get involved with your organization. What does it cost?

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#Development: Jumo And Good.is Join To Create Largest Nonprofit Network

Non Profit Marketing 360

We have followed the development of the Jumo website and network over the last year or so, and that organization has recently announced a development ‘merger’ with Good.is

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What Does it Mean to Be a Development Professional?

A Small Change

As fundraisers, we often refer to ourselves as “development professionals” or “development pros.” I like this terminology, because at their best, fundraising staff members, consultants, and development directors are professionals. The True Development Pro. To me, a true development professional is defined by two things: a commitment to the profession, and an ethical and mission-based approach to fundraising.

You can meet me at the Center for Nonprofit Organizations in February, March and April 2011!

Wild Woman Fundraising

I will be teaching four workshops in February, March and April at the Center for Nonprofit Organizations at 5930 Middle Fiskville Road in Austin! Lean Development. Includes concrete examples of lean development in appeal letter batches, moves management, and more.

Master the Nonprofit Message Development Process

Getting Attention

I’ll serve as your guide and coach as you learn to shape messages that connect your organization with the audiences who can help move your mission forward. That will make all the difference for your organization in 2012. What if you were skilled at the .

Want to be more effective in your fundraising? Get LEAN!

Wild Woman Fundraising

Then come to my presentation at the Center for Nonprofit Organizations on March 8th from 9:30am to 12pm. Do you have too much to do? Want to go from this: To This?

10 Shocking Scary Secrets of Working in Fundraising

Wild Woman Fundraising

Today I met a former Development Director at a networking meeting, he laid some knowledge on me about nonprofits which I found PARTICULARLY INTERESTING. The Development Director can raise a ton of money and the Executive Director can say, “I raised that money, goodbye.”

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Cause Marketing for Healthcare Organizations

Selfish Giving

NEAHP – Cause Marketing for Health Care Organizations. 8 Reasons Healthcare Organizations Should Do Cause Marketing. Cause Marketing Forum offers a one day Hospital Corporate Development Summit that I co-lead with two other excellent presenters.

10 Twitter Tips for Nonprofit Organizations

Fundraising 123

" Simple and powerful, Twitter is a must for nonprofit organizations. Those nonprofits who are most successful at utilizing social networking Web sites like Twitter, Facebook, and MySpace know from trial, error, and experience that a “marketing and development approach” on social networking sites does not work. Traditional marketing and development content is perfectly fine for your Web site and e-mail newsletters, but Web 2.0

Asking foundations to fund development staff is a waste?

Wild Woman Fundraising

Grantees that concentrated on improving fund development capacity reported inferior longer-term outcomes compared to those that focused on strategic planning, organizational learning, or leadership succession.&#.

#Development: How To Make A Video And Make It Grow Your Outreach

Non Profit Marketing 360

In the nonprofit world, one of the great developments in media is video. Even inexpensive video cameras can capture amazing quality nowadays, and sites like Vimeo and YouTube offer free platforms to share your organization’s video with the larger world.

Your supporters want a polyamorous relationship with you and your organization

iMarketSmart

They will cozy up to other organizations (your competitors). At some point they might even make a plan to leave your organization in their will. And, later, they might change that plan by replacing your organization with another. Are you developing their belief in your mission?

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WordPress as a flexible development platform

DonorDigital

The tools available to web developers for building websites, web tools, apps, sitelets, widgets, etc. These tools do some of the heavy lifting for us, in order to connect via social media channels or to keep information better organized. Develops Quickly: Through modifying some themes available, building the site in a dynamic fashion, and utilizing powerful third party tools, we are able to build out sites and applications quickly on the WordPress platform.

The Role of the Executive Director in a Development Database

Fundraising Coach

As a database consultant and trainer to non-profits, I am often asked about what role an Executive Director should have in a development database. Today, I’m offering some insights into the role an Executive Director should take when it comes to a development database.

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#COMMUNICATIONS: Is Your Organization Moving At The Speed Of Mobile?

Non Profit Marketing 360

The speed and ease with which people respond to text messages offers the opportunity to keep them connected with developments and decisions at your nonprofit in almost real time.

5 Steps to Consistent Communications (+ Instant Connection)

Getting Attention

Consistency enables your people and prospects to recognize your organization’s communications in a flash. That’s why response plummets when it’s hard for people to recognize that an ask or update is from your organization.

Get Your Dream Job

Wild Woman Fundraising

Worked my way up in various nonprofits as a development assistant, development associate, development officer, and development director. Did you ever wish someone had taught you in high school how to interview, apply for jobs, and succeed in your first 90 days of a job?

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Fundraising Careers: Kishshana Palmer Interview: Discover your strengths

Wild Woman Fundraising

For over ten years, she has been advising non-profits on donor/board development, internal fundraising operations and strategic planning. I love helping individuals and organizations get their spark back.

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#interview: Simone Joyaux, Nonprofit Consultant, Author, and Columnist

Non Profit Marketing 360

Simone Joyaux is an internationally recognized consultant to the nonprofit sector on fund development, board development, and strategic planning and management. She writes a column, “Unraveling Development,” for the Nonprofit Quarterly.

3 Techniques to Avoid Getting Overwhelmed in 2017

Getting Attention

the first women-owned, full-service Internet company; and Webgrrls International, the first Internet networking organization for women. Professional Development Aliza Sherman beth kanter Happy Healthy Nonprofit management Nonprofit Communications overwhelmed priorities

5 Ways to Connect Despite Election Frenzy

Getting Attention

Identify the ways in which your organization’s work touches top-of-mind issues. Instead, convey how your organization contributes to solving the problems emphasized in right-now campaigns and headlines.

Best and Worst Job Interview Questions for Comm and Development Directors?

Kivi's Nonprofit Communications Blog

Ashlie Hutcherson, Associate Development Director at Almost Home , emailed me yesterday asking if I’d write a blog post on questions to ask during interviews with Development Director candidates. Let’s open this up to Communications Directors and Development Directors.

Just ONE Call to Action (Case Study)

Getting Attention

Use this example from one of our greatest cultural institutions as motivation to review your organization’s calls to action. Then put these individual calls to action together in a series, like steps in a staircase, to create the bigger action your organization wants your people to take.

Job opening: Development Director, Hospice of Southern Maine

Fundraising Coach

It is a tremendous organization doing incredibly important work. Today, I learned they’re looking for a development director. The Role of the Executive Director in a Development Database, Part 2. The Role of the Executive Director in a Development Database.

25 OMG Nonprofit Communications Jobs: Moving Up Monday

Getting Attention

Development & Communications Associate Lillian’s List of North Carolina (Raleigh, NC). Marketing & Development Associate Fort Mason Center (San Francisco, CA). Marketing & Development Specialist PT The Minnesota Sinfonia (Twin Cities, MN).