Cause Related Marketing

NOVEMBER 27, 2008

it's front-loaded with mythology.But we North Americans have given our modern harvest festival its own distinct spin; it’s a time of gratitude, televised parades, Tags: Detroit Lions Thanksgiving Macy's Thanksgiving Day Parade Jack Prelutsky Kind Readers:Today in the United States is Thanksgiving Day, a harvest festival primarily in North America. In Canada Thanksgiving occurs on the second Monday in October.Like harvest celebrations everywhere. since time immemorial.

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Getting Attention

MARCH 30, 2015

Marketing & PR Associate Detroit Historical Society (Detroit, MI). Post YOUR nonprofit communications job here —nonprofits, grantmakers, B Corps, and vendors serving nonprofits. ABQtodo Marketing & Operations Manager Albuquerque Community Foundation (Albuquerque, NM). Account Executive Fenton (Los Angeles, CA). Associate Director, Marketing San Francisco Ballet (San Francisco, CA). Communications Associate Center for Health and Gender Equity (Washington, DC).

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Jobs St. Louis Albuquerque Los Angeles 151

Getting Attention

JANUARY 26, 2015

Communications & Event Coordinator PT The FACES Foundation (Detroit, MI). Communications Director In Defense of Animals (San Rafael, CA) Communications & Event Coordinator PT The FACES Foundation (Detroit, MI) Communications Manager Community Power Network (Washington, D.C.) Please post YOUR nonprofit marketing job here. Communication and Digital Content Manager Global Green USA (Santa Monica, CA). Communications Director Americans for Tax Fairness (Washington, D.C.).

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Jobs Nonprofit Communications Communications San Diego 153

Getting Attention

JULY 20, 2015

Communications Officer The Skillman Foundation (Detroit, MI). This is my 202nd jobs posting, and the final one. There are so many dedicated nonprofit jobs sources, that this feature is no longer necessary. I’m going to focus content 100% on what you’ve told me is most useful, and can’t find elsewhere —tips, tools, templates and case studies. Thanks for reading, and for your feedback! Communications Coordinator Prevention Partners. Chapel Hill, NC).

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The Agitator

AUGUST 14, 2014

People loved them, had to have them, and Detroit was dragged along. From two marketers I read faithfully, Willis Turner and Seth Godin, here are some ideas on ideas. Willis wrote 3 Deadly Fundraising Words You Probably Don’t Even Realize You’re Saying recently in Fundraising Success. He did a wonderful riff on how the (then!!) Big Three US auto manufacturers steadfastly resisted the idea of putting cup holders in their cars. Eventually they showed up in Japanese cars.

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Kivi's Nonprofit Communications Blog

MAY 23, 2019

Earlier this week, it penned this piece for the Detroit Free Press. What’s your hook? This question likely looms over you daily if your job is to pitch stories to the media or create content for your organization’s owned media channels. To get your story picked up and noticed, it’s critical to have something current to latch on to — a hook that adds a sense of urgency by connecting to something that’s happening right now. The good news is that there are plenty of good hooks out there.

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Getting Attention

JANUARY 20, 2015

Director, Communications & Information Resources Council of Michigan Foundations (Grand Haven or Detroit, MI). Please post YOUR nonprofit marketing job here. Associate Director of Media Relations American Rivers (Washington, D.C.). Communications And Campaigns Manager Waterkeepers Chesapeake. Takoma Park, MD). Communications Director Western Environmental Law Center (Eugene, OR or Taos, NM). Communications And Engagement Associate Early Learning Indiana (Indianapolis, IN).

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Jobs Los Angeles Indianapolis Indiana 168

Getting Attention

JUNE 1, 2015

Marketing and Engagement Administrator Mosaic Youth Theatre (Detroit, MI). Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Assistant Social Editor ProPublica (New York, NY). Communications Director National Hispanic Media Coalition (Los Angeles, CA). Communications Manager Astrea Lesbian Foundation for Justice (New York, NY). Communications/Online Marketing Manager ACLU (New York, NY).

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Jobs Los Angeles San Francisco New York 146

Cause Related Marketing

FEBRUARY 23, 2007

Kind Readers:Wendy from Detroit, Michigan is the latest person to join the Cause-Related Marketing Googlegroup.You can join, too.When you do, each new posting to Cause-Related Marketing comes directly to your email box.As an inducement, everyone that joins receives a copy of the "Five Flavors of Cause-Related Marketing," which explains Cause-Related Marketing in an easy-to-follow matrix and

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Kivi's Nonprofit Communications Blog

OCTOBER 24, 2019

Fisher Foundation in Detroit. When resources are limited and pressure is high, it’s easy to fall into bad habits with our communications. This is especially true in the nonprofit world, where communicators are constantly having to raise enough money to keep the lights on while also achieving the mission. So we take shortcuts. We regurgitate old press releases and repurpose the same templates for our annual reports and donor communications.

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EveryAction

NOVEMBER 27, 2018

National LGBTQ Task Force / Detroit, MI / $500. The National LGBTQ Task Force’s 2019 Creating Change Conference convenes in Detroit, Michigan January 23-27, 2019. It's finally here! If you loved our 2018 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2019 calendar! We've searched far and wide for the best and brightest nonprofit conferences from all around the country! These conferences range in size, location, and topic.

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Getting Attention

JUNE 22, 2015

Communications Manager Jewish Family Service of Metropolitan Detroit. Subscribers, we’re working on getting you the ability to opt-in or -out of these listings vs. other posts. Hold on! . Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Chief Marketing and Communications Officer Minnesota State Colleges and Universities (Twin Cities, MN). Chief Marketing Officer Net Impact (San Francisco, CA).

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Jobs Sales And Marketing San Francisco St. Louis 164

Getting Attention

APRIL 13, 2012

Lutheran Social Services of Michigan (Detroit, MI). Please post your nonprofit marketing position here —FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Associate Director, Cause Marketing and Sponsorships. Alzheimer’s Association (Chicago, IL). 2) Chief of Marketing and Communications Officer. Points of Light (Atlanta, GA). 3) Communications and Web Manager , ACCION International (Washington, D.C.).

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Getting Attention

FEBRUARY 23, 2015

Manager of Communications Focus: HOPE (Detroit, MI). Please post YOUR nonprofit marketing job here. Associate Director, Media and Public Relations American Association for Cancer Research (Philadelphia, PA). Communications Associate The Partnership for Palliative Care (New York, NY). Communications Director The American Federation of Musicians (New York, NY). Communications Manager America Achieves (Washington, DC). Communications Manager Oceana (Washington, DC).

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Cause Related Marketing

FEBRUARY 1, 2012

The company sent reporters from Fortune, Money, Essence, and Sports Illustrated to Detroit for year-long in-depth coverage of that troubled city from every possible angle. Called Assignment Detroit , Time Warner even bought a house in Detroit for its reporters to crash at.

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Non Profit Marketing 360

SEPTEMBER 26, 2011

Christina Xu has stood up recently as a champion of microdonations for the work her organization does in Detroit. Her most recent post at PBS’s MediaShift Blog pertains to efforts by local foundations around Detroit, MI that specialize in offering microdonations of $1ooo to $5000 to help revitalize the Motor City. The definition of a ‘microdonation’ can be tricky, or at least scalable. For many of us, a $50 donation to our favorite cause is no micro-gift.

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The Agitator

JANUARY 17, 2016

million to the Detroit Institute. Last week, Roger kicked off our acquisition ‘offensive’ for the year by focusing first on bringing the right mindset to the acquisition challenge. And that’s an investment mindset, based on understanding the lifetime value of your typical donor. Of course it’s prudent to base your LTV calculations on the typical donor and set your prospecting investment level accordingly.

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Non Profit Marketing 360

NOVEMBER 1, 2011

Detroit in at #48? Dave Letterman offers only a “Top 10″ list, but Bankers Life and Casualty has just published its Top 50 “Best US Cities For Seniors 2011″ and the list contains a few surprises – though, admittedly, not so many laughs. The list was drawn up with an effort to establish some stable criteria that were, in turn, weighted to reflect the importance of each issue with older Americans.

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EveryAction

APRIL 1, 2016

North American YMCA Development Organization (NAYDO) / Detroit, MI / Price varies. Detroit, Michigan is your dynamic destination for NAYDO 2016, the ideal setting for a discussion on re-imagining cause and community.Celebrate NAYDO's first-ever cross border collaboration with conference co-hosts, YMCAs of Michigan and YMCA of Western Ontario Canada, and experience a fusion of culture, cause and innovative storytelling. Points of Light / Detroit, MI / $400.

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Conference Best San Diego Oct 159

A. Fine Blog

APRIL 21, 2010

I saw a tweet this morning from Allison Jones from a presentation the amazing Kim Klein was giving in Detroit. The tweet read, “Kim Klein: more people donate $$ than vote or volunteer via @new_org&#. I began to wonder whether we’ve been missing an opportunity to use donations as a measure of civic engagement. On land [.].

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Getting Attention

MARCH 9, 2015

Director of Community Connections Presbyterian Villages of Michigan (Detroit, MI). Please post YOUR nonprofit marketing job here: Featuring jobs with nonprofit organizations, grantmakers, B Corps, and agencies and other vendors serving nonprofits. Account Coordinator, Digital Fenton Communications (Washington, DC). Assistant Director Kilts Center for Marketing: University of Chicago Booth School for Business (Chicago, IL).

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Jobs Nonprofit Communications Communications San Francisco 144

Selfish Giving

DECEMBER 4, 2019

Corporate Gifts Officer, Detroit Historical Society (Detroit) 4. The holiday gifts ??are are coming three weeks early thanks to Karen Wu at Perlman & Perlman ! Karen just finished the second installment of her four-part series on the four key legal issues you - my readers!

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NonProfit Hub

MAY 1, 2020

——— Founded in 1987, Phoenix Innovate is Detroit’s only marketing firm guaranteeing results. High-profile data breaches in recent years show just how vulnerable some organizations can be to attacks from outside.

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Selfish Giving

SEPTEMBER 28, 2010

???? Sometimes it comes in dark navy twill with red stitching, red pocketing and a “Detroit 874″ logo. Work apparel maker Dickies new program for the Salvation Army of Metro Detroit is a great example of product cause marketing. While I’m always in pursuit of gold, the dollars cause marketing can raise, cause marketing can also be in-kind.

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Diva Marketing Blog

DECEMBER 21, 2009

  Tutoring of all forms is on-going and the results are wonderful, but the needs for these young Detroit. Providing education and skill development opportunities for at risk children and families in Detroit. The odds say many of the children served in the Brightmoor and surrounding communities of Detroit. The agency traces its beginnings to 1844 when the Daughters of Charity first arrived on the streets of Detroit. Vincent Orphan Asylum in Detroit.

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Selfish Giving

JANUARY 22, 2020

Community Engagement Director, Arthritis Foundation (Detroit) 3. I'm super excited to be joining the Southeast Produce Council and its 2,500 members at Southern Exposure , their annual conference next month in Tampa, Florida. What a great time to escape the cold of Boston's winter! ??????

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Selfish Giving

SEPTEMBER 10, 2013

I really like the product donation General Motors made to Detroit-based Empowerment Plan. Today over at the Razoo blog I’m writing on product donations. How to get them and alternative ideas if you don’t. They employ homeless women to make coats for the homeless that can also be used as sleeping bags. To support the effort, General Motors is donating scrap sound-absorption material from its Chevy Malibu and Buick Verano models as insulation.

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Diva Marketing Blog

MARCH 16, 2011

The tweet denigrated Detroit area drivers using an obscenity. As I wrote on the Chrysler blog, it was the fact that we’ve built a tremendous amount of goodwill promoting Detroit and the U.S. That’s the one featuring Detroit-area native Eminem and the catchphrase “Imported From Detroit.” . It seems that every five years or so Chyrsler gets caught in a bit of a social media firestorm. Not bad when you think of the volitility of the social web.

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Kivi's Nonprofit Communications Blog

FEBRUARY 18, 2016

Similar programs in cities like Detroit and Pittsburgh are already showing great promise in addressing this important issue.” Your nonprofit faces long odds whenever it sends a press release to a reporter or editor. Even under the best of circumstances, your release is competing with dozens of other releases and story ideas to earn that journalist’s attention.

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Press Release Detroit Recession 135

Cause Related Marketing

JANUARY 18, 2012

The two biggest shows, the Detroit auto show is going on right now, while the Chicago show is coming up in early February. It’s prime auto show season right now across the country. My home state’s much more modest show took place last weekend. (At At left is a Subaru, which offers its own cause marketing effort called Share the Love.) All of which begs the question, how might auto shows utilize cause marketing in their promotional mix?

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Selfish Giving

NOVEMBER 18, 2020

Director of Corporate Initiatives, Girl Scouts , Detroit ($55k - $65k) Do you have a partnership position you are trying to fill? I had a terrible experience last week. I was out walking my dog, Charlie.

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Cause Related Marketing

OCTOBER 24, 2012

DETROIT – Chevrolet Racing will renew the brand's fight against breast cancer this weekend at Atlanta Motor Speedway where every lap run under the caution flag will lead to a $200 contribution by Chevrolet to the American Cancer Society's Making Strides Against Breast Cancer initiative. There’s a big pink ribbon behind the Chevy sign on the building at my local dealer. Chevy has multiple promotions that their dealers seemingly can embrace to whatever degree they prefer.

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Sales And Marketing Cancer Merchandising Atlanta 119

Public Sector Marketing 2.0

JUNE 5, 2010

Make Love Land – A land sharing experiment in Detroit based on micro-real estate. I started to write this post in a cab as I was heading back from the Gov 2.0 Expo in Washington D.C. last week. I remember my head was engulfed in new insights and ideas. I’ve been playing catch-up ever since but it was well worth the 3-day excursion. As mentioned in my previous post , my goal for this event was to absorb and connect. This was the first social media/web 2.0

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Nonprofit Marketing Blog

JANUARY 18, 2011

The chain, which called this a “test of humanity&# has since opened Panera Cares community cafes in Detroit and, this week, Portland. Last summer, I blogged about Panera’s first pay-what-you-want, nonprofit restaurant near St. Louis. Customers are asked to pay what they can afford (their “fair share&# ) in donation boxes, and any profits go to charity.

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Selfish Giving

DECEMBER 20, 2010

Program: Dickies/Salvation Army of Metro Detroit. Location: Detroit, MI. Details: Work apparel maker Dickies program for the Salvation Army of Metro Detroit is a great example of product cause marketing. I combed through the Selfish Giving archives and came up with the best and worst local cause marketing programs of 2010. I took the unprecedented step of not including any of my own cause marketing programs. (I I know, I’m as disappointed as you are.).

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Sales And Marketing Cause Marketing Best Detroit 82

Kivi's Nonprofit Communications Blog

NOVEMBER 27, 2019

The coming weeks are the busiest of the year for nonprofit communicators. GivingTuesday will gobble up much of our attention during the first week of December. Then comes the critical end-of-year giving season.

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Trends Nonprofit Communications Communications Detroit 193

Selfish Giving

AUGUST 22, 2018

Director, Special Events & Cause Marketing, Girl Scouts (Detroit) 4. Two personal notes and a business note this week. First, I'm taking my baby girl to college tomorrow! She'll be a freshman at George Washington University in Washington, D.C. I'm so proud of her! But I'm also sad (on most days) that she's leaving.??I I realized the other day that I may be in good company. I bet some of you have kids that are heading off to college this month!

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Cause Related Marketing

FEBRUARY 23, 2012

As of today New York, Boston and Florida from the NHL’s Eastern Division have all clinched a spot in the playoffs, while Detroit, Vancouver, and San Jose from the Western Division are guaranteed a playoff berth. With 22 games remaining, my Phoenix Coyotes still have a distant shot at the Stanley Cup, the championship trophy now in its twelfth decade, that has four lessons for cause marketers. The Stanley Cup is the most storied trophy in professional sport in North America, dating to 1893.

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Band Cause Marketing San Jose Detroit 127

Seeking Grant Money Today

OCTOBER 27, 2013

Currently, these include Akron, Charlotte, Detroit, Macon, Miami, New York City, Philadelphia, San Jose, and St. From The Foundation Center. [If If you are interested in this grant opportunity, click "Link to Complete RFP" at the end of this blog post for more information].

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Mission Paradox Blog

AUGUST 24, 2011

 We are all living in our version of Detroit, where the stable, predictable opportunities are gone. I get a lot of questions from artists and arts administrators about what their career path should be.  So here's a friendly reminder: There is no such thing as a career path. We are well past the days when a person could reasonably expect a fairly linear path from one job or gig to the next. That's true for the arts and I think that's true for most other career paths.

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Detroit Display Income Differences 42

The Agitator

MAY 31, 2012

Less than two hours ago, at a crowded press launch here in Shanghai – and at a similar press event in Detroit – Chevrolet announced a three-year sponsorship of the One World Futbol Project. “Life after fundraising” doesn’t mean you stop trying to save the world. Take the example of one of our favorite fundraising veterans, Mal Warwick. Mal ‘dropped out’ of fundraising a couple of years ago to devote his energies to One World Futbol.

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Care2

JUNE 5, 2012

Association of Alternative Newsmedia Convention Detroit, MI. ? Summer conferencing.happened so fast ? ? Summer conferencing.had me a blast ?. Our nonprofit events calendar for the summer season is heating up, and we're once again sharing our busy schedule for you to evaluate and decide which ones you'll want to attend in the coming months.

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The Agitator

AUGUST 12, 2009

I love this online fundraising campaign run by the Salvation Army in the Detroit region. And I also love the fact that they employ someone (that would be Michelle St. Pierre) with the title, Director of Integrated Marketing! Somebody out there gets it. This campaign was put together with e-Miles , a web loyalty operation that rewards its members for viewing online videos and responding to surveys afterwards.

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Detroit Conversion Rate Online Survey 50