Your New Website Demands Attention

Mission Minded

After months of developing your digital strategy, creating web-appropriate content, and designing and building a website that reinforces your brand, The post Your New Website Demands Attention appeared first on Mission Minded. Digital Nonprofit Web

Marketing Makeover Magic Webinar Now On-Demand

Kivi's Nonprofit Communications Blog

We had such a fun time Tuesday sprucing up the communications of the brave nonprofits who submitted their work for our free webinar, Marketing Makeover Magic, that we thought we would make it available to those who were not able to register.

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An exciting era of supply and demand apps

Public Sector Marketing 2.0

Keep in mind that most of these companies merely provide a streamlined process that matches consumer (not business) supply with consumer demand. Insight Mobile Review airbnb apps cherry exec getaround hyper-local parking panda rover spinster supply and demand taskrabbit toolspinner uberI jotted these apps down (plus added a few others) from a recent article in Wired Magazine.

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4 Things to Tell Your Boss When They Demand More Facebook Fans

J Campbell Social Marketing

The post 4 Things to Tell Your Boss When They Demand More Facebook Fans appeared first on J Campbell Social Marketing. What should you tell your boss when they ask why your Facebook fans are not increasing as quickly as they would like? Let’s start with: “Shove it!” (No, No, no, no. Just kidding.). First things first. I have written a lot about getting more engagement on Facebook and the recent changes that have driven down organic reach for Facebook pages across the board.

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Week of Freebies! On-Demand Webinar: How to Build a Donor Communications Plan That Will Make Them Fall in Love

Kivi's Nonprofit Communications Blog

Happy Holidays! We love our readers and think you deserve some goodies. This week, we are highlighting downloads and resources from Nonprofit Marketing Guide that are all FREE. . How people feel about your nonprofit matters more than what they think about it. This free recorded webinar How to Build a Donor Communications Plan That Will Make Them Fall in Love will show you how you can create a donor communications plan that makes donors feel. Appreciated. Included. In the know.

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Create a Marketing Team with Your Staff and Board (Even If They Don’t Know) [Free On Demand Webinar]

Kivi's Nonprofit Communications Blog

We’ve published another tips and advice page on our website! We’ve already told you about our new social media and email newsletter pages – where you can now find advice and tips based on your experience level. Now you can learn how to get your staff and board to help with your marketing efforts with our all new marketing team management tips page. If your staff isn’t quite on board with your marketing efforts, you will want to check out the “Start Here” tab.

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No-Charge Training: Move People to Act Now w/One-Page Plan (Feb 5 & On Demand)

Getting Attention

Register now, seats are filling fast. And you can watch at your convenience if you can’t make it live. What’s the right way to connect with supporters, and motivate them to act? And how do I know if I’m doing the right things? These are the questions I hear most from you, followed by your secrets—that not knowing those answers leads to self-doubt, paralysis, or, worse, just doing what you’ve always done, regardless of the impact it has (or doesn’t have).

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5 Steps to Messages that Close the Gap when Demand Exceeds Donations

Getting Attention

But their budgets — as well as those of the 2/3 of organizations that have not seen giving growth — can’t handle the increased demand for services over the same period of time. Here are five steps to stronger messages that will help close the gap when giving lags behind demand: Ask! But their budgets — as well as those of the 2/3 of organizations that have not seen giving growth — can’t handle the increased demand for services over the same [.].

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Creating Demand

Mission Paradox Blog

   Peter Drucker, a legendary management guru, said that a good business creates demand. All the evidence points to a simple conclusion, the arts are not creating demand.    There are some exceptions to this of course, some groups are actively creating demand, but as a collective field we still struggle with this. We are building more and more organizations to serve the existing, shrinking , demand for what we do.

Which demand is which?

Mission Paradox Blog

I want to highlight an excellent comment that Paul left in response the ongoing arts supply and demand conversation. "Demand for the specific experience of sitting in the seats watching professional artists do what they do onstage is indeed flat or declining.    Demand for the personal experience of being artistic, however, has been steadily rising for at least a generation now and there is no flattening in sight.

Are You Sure There is Demand for What You Do?

Marketing for Nonprofits

Have you validated that there is demand for what you do? It is possible to create demand. But creating demand is hard to do, especially with little to no marketing budget. In our case, determining that there is demand for our programs means finding funders who are willing to subsidize our work. I had a fun call today with a woman starting her own business. She wanted my advice on how to find customers. In order to understand her business, I asked my usual questions.

The Real Key to Stimulating Arts Demand

Mission Paradox Blog

but what I want to focus on is Issac's post  on whether there is even enough demand for the arts to make a fictional bailout worthwhile.   I'm going to think about demand for the arts in two ways, long term demand and short term demand. Ponder this:  Is there any demand problem in the arts that can't be solved by doing stronger, more engaging work and making sure we are marketing it in a smart fashion?

How to Plan and Launch an Emergency Nonprofit Crowdfunding Campaign

J Campbell Social Marketing

Register to get the replay of this webinar on demand: How to Plan and Launch an Emergency Nonprofit Crowdfunding Campaign . Not only are they experiencing skyrocketing demand from people in need, but social distancing has closed nonprofits and led to layoffs.

Reality is calling. You must respond.

NonProfit Branding

Demand for service is increasing. The burdens of nonprofit stewardship became heavier during this era of financial austerity. Revenue streams are threatened. Nonprofit boards and executives face greater competition for resources, for volunteers and for market position. Just as happens … Continue reading → ACTION: Interacting with Products & Vendors CONTEXT: Tricks, Tips & Taboos

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Myra Biblowit discusses Leadership in the Nonprofit Sector

Blue Sky Collaborative

Increased demand for services, steep cuts in government funding, fewer and fewer corporate funders, the list. Myra Biblowit, President of the Breast Cancer Research Foundation, discusses Leadership in the Nonprofit Sector There are so many challenges facing the sector today. Fundraising Tips Online Fundraising

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Week of Freebies, Day 1: Get Your Customized Training Plan

Kivi's Nonprofit Communications Blog

Free Membership also includes access to the Free Learning Center with lots of downloads and on-demand webinars as well as a subscription to our Weekly Tips Email Newsletter. Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. Want a nonprofit communications training plan that meets you where you are? Get the free customized training plan that comes with our Free Membership.

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No Wonder Defining Comms Success is So Hard!

Kivi's Nonprofit Communications Blog

numbers registering or taking action); People Joining, Subscribing or Following; and one of the following: Increased Satisfaction among Participants or Supporters Increased Demand or Desire (e.g.

6 Ways to Take Action in the Next Week to Celebrate Earth Day

EveryAction

You can also take action on EPA funding with Greenpeace and demand the government continue to support the agency's work in curbing our carbon footprint and enacting responsible regulations on industries contributing to climate change. Demand science, not silence. One of the most important actions you can take on Earth Day is to simply refuse fact-denying, anti-science rhetoric and demand that lawmakers listen to scientists and experts and #ActOnClimate.

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We’re Cutting Through the Noise in May with Great Online Campaigns, Brilliant Press Releases, and New Rules for Marketing

Kivi's Nonprofit Communications Blog

On Demand Anytime: Be CALM not BUSY: How to Manage Your Nonprofit’s Communications Right Now with Kivi Leroux Miller. Here’s what’s happening in May at Nonprofit Marketing Guide…. Online Training: May 7: Seven Great Online Marketing Campaigns Every Nonprofit Can Run with Kivi Leroux Miller.

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15 Authentic Moments to Create on Social Media

Kivi's Nonprofit Communications Blog

Successful social media strategies demand authenticity. But what does that actually look like when you are juggling a million different tasks, trying your best to stay strategic, and work in a boring office environment that’s not exactly photogenic? Here are 15 ways to bring some authenticity by doing a quick recorded or live video or creating a photo post with a great caption or overlay. This is perfect Story content for Instagram and Facebook too.

Week of Freebies, Day 3: Your Customized Training Plan

Kivi's Nonprofit Communications Blog

In addition to your plan, you will also have access to our Free Learning Center with on-demand webinars, e-books, and downloads as well as a subscription to our weekly tips email newsletter. Welcome back to our Week of Freebies!

Are you ready for the 24/7 donor?

iMarketSmart

Their website goes on to say, “The traditional demand funnel is too slow, too static and too generic to be used as the foundation for marketing, sales and service strategies. Or are you stuck using a traditional, slow-moving demand funnel that is static and generic?

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How to Conduct a Social Media Audit for Your Nonprofit (with free template)

J Campbell Social Marketing

Live video, on demand video? . Download the Nonprofit Social Media Audit template. On the always-informative Progressive Exchange listserv , one of the members posed this question: . Anybody have a Social Media Audit template?

All About Fundraising Climate Change (And What You Can Do About It)

iMarketSmart

Go here now to view the webinar on-demand. The world of fundraising is facing a climate change. For years, the environment has been shifting. The storm clouds have been gathering. I’ve been talking about this for approximately 10 years. And now, finally, the day of reckoning is upon us. Low dollar doors are disappearing; Donor retention rates are dropping; Donor trust in nonprofits is becoming depressed; All while competition for donor dollars is growing. Is your organization ready?

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Social Media for Social Good Academy 2020 – DOORS ARE OPEN!

J Campbell Social Marketing

4 hours of on-demand video BONUS trainings . The essential, step-by-step blueprint for taming the social media chaos, building a community of fans that rave about you, and getting your work day back on track. Distilled into a simple system you can follow without overwhelm! .

How to Convince Your Boss to Invest in Social Media Storytelling

J Campbell Social Marketing

When you think “online course” do you think about a bunch of pre-recorded, on demand videos, and a long list of PDFs to download and print? I get it! You may have to convince your boss or your Board to shell out the money for Social Media for Social Good Academy.

Communicate NOW on Govt. Shutdown Impact (Case Study)

Getting Attention

OPPORTUNITY ALERT: I urge you to leverage the shutdown in right-now fundraising and advocacy campaigns if the shutdown has increased the demand for your services and/or threatened your budget and ability to continue providing services. Here are a few of the most effective models I’ve seen: From Organizations Facing Increased Demand for Services.

DON’T Tell ‘Em What to Do: Message Mastery

Getting Attention

When you demand your audiences take action, you’ll fail every time. I’ve rarely seen a bigger message fail than this one. There’s clearly been some controversy on this nearby street about front lawn etiquette. Typically, there are lawn lovers, who water and fertilize their way through summer. Then there are the folks (my family among them) who focus on garden beds instead, and others who just cut the grass. Peaceful coexistence, till now!

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Unsuccessful #GivingTuesday? 3 Reasons Why You May Not Have Hit Your Goals

Kivi's Nonprofit Communications Blog

On a day like GivingTuesday with many demands for your donors’ dollars and attention, the process to make a donation has to be quick and SEAMLESS. Nonprofits raised nearly $2 billion on GivingTuesday in 2019.

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3rd Annual EveryAction Nonprofit Halloween Costume Parade

EveryAction

Due to high demand, CLI quickly expanded, and now offers an expanded service model including recurring workshops in literacy instruction and personalized, job-embedded coaching to help educators create a lasting love of reading in their students (of books like Where the Wild Things Are!). Happy Halloween from all of us at EveryAction!

3 Digital Fundraising Myths That Need to be Busted – NOW

J Campbell Social Marketing

What we do know is that people demand personalized, frictionless experiences, think netflix, amazon. So here we are, in the middle of a global pandemic, trying to make sense not only of where we are but how we can plan for the future.

Why You Should “Go Short” With Your Nonprofit’s Annual Report

Kivi's Nonprofit Communications Blog

FREE On Demand Webinar. Learn how during this free 60-minute On Demand Webinar: Go Short with Your 2016 Annual Report. During this free On Demand Webinar, you’ll see scores of real examples of short annual reports in these formats: Infographics. Long annual reports just don’t make sense for most nonprofits now. With the advent of the mobile technology, our attention spans have dropped to the point that a goldfish can focus better than we can.

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My brand new storytelling system course is OPEN FOR ENROLLMENT!

J Campbell Social Marketing

4 hours of on-demand video BONUS trainings. What you absolutely need to know about Storytelling That Sticks : 1) This course will not be offered again in 2020. 2) We will be doing the work together each week, and I’ll review your homework myself!

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Six Steps to Making the Most of Your Annual Report

Mission Minded

It’s an important document that demands careful consideration of all the steps in the process, from selecting a release date to writing and gathering the content. With a smart annual report, your organization can fundraise, sustain your audiences’ interest, and reconfirm the value of your work. To help your organization create its best annual report [.]. Blog Nonprofit Annual Report Nonprofit Branding Nonprofit Communications Nonprofit Copywriting Nonprofit Design Nonprofit Fundraising

Show-Not-Tell Message Power (Case Study: Breast Cancer Action)

Getting Attention

In fact, it’s more likely to annoy them because it’s inaccessible, demands more of their attention and time than it needs to, and makes them feel dumb. Breath this in deeply. It’s a strong model of that golden communications rule: Show, Don’t Tell. Here, on its Facebook page, Breast Cancer Action (BCA) zigs rather than zags, with memorable results. See post in full size here.

Stay Sensitive and Smart Post-Crisis

Getting Attention

Post by Moms Demand Action for Gun Sense in America. Track Moms Demand Action for Gun Sense in America and the Brady Campaign to Prevent Gun Violence to see effective responses. The crises of recent days—both person-made (the D.C. naval yard massacre) and natural disasters (flooding in Colorado)— highlight the delicacy of communicating effectively in the shadow of disaster.

How to Convince Your Boss to Pay for this Course

J Campbell Social Marketing

When you think “online course” do you think about a bunch of pre-recorded, on demand videos, and a long list of PDFs to download and print? I get it! You may have to convince your boss or your Board to shell out the money for Social Media for Social Good Academy.

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Objectives for Your Nonprofit Communications Plan

Kivi's Nonprofit Communications Blog

get invited to speak at 5 events this year) Increased demand or desire for something (e.g., In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. Today let’s talk about the types of objectives you should have in your communications plan.

Thirsty for Online Fundraising Data? Check Out the Luminate Online Benchmark Report 2016

Kivi's Nonprofit Communications Blog

The ever-changing algorithms of ISPs are demanding increased quality, driving the trend for slimmer by more engaged lists. Email is still gold. And the shift from quantity to quality is ON! These are some of the key takeaways from the new Luminate Online Benchmark Report 2016 by Blackbaud. The report aggregates data from July 2015 to June 2016 from 631 mature Luminate Online customers — orgs with at least 3 years of consecutive usage data. Download the Luminate report here.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Try these Best Practices to Building an On-Demand Content Strategy. The infamous “Purple Drink” at Lafitte’s Blacksmith Shop. New Orleans, LA. Coming to you from NOLA this Friday afternoon! Join me for some Mixed Links, Big Easy-style… Do you see any of these 10 Signs Your NGO Excels at Social Media ? Learn about The Pique Technique and How It Can Enhance Your Fundraising Ask Strings from Bloomerang.

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A Day in the Life of a Quarantined Nonprofit Communicator – Rachel Braver

Kivi's Nonprofit Communications Blog

We have never been this busy in 45 years of service with increased demand for food, plus the challenge of finding new, changing ways of communicating to donors, volunteers and clients. Rachel Braver in Quarantine.

How to Crush Your Nonprofit Marketing Goals in 2020

J Campbell Social Marketing

Is the Board demanding that you raise more money online? I LOVE goal-setting – and then making an action plan to CRUSH my goals – and the New Year is one of the best times to do it!

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12 New Year’s resolutions for nonprofit communicators

ImpactMax

Every time someone suggests (demands) a new publication, think strategically about other communications channels that might be more effective and cheaper before committing. Flickr/alykat. Spend no less than three hours a week listening online to what’s going on in your field and what’s being said about your organization. This is how you stay in front of the curve. (Be Be sure to include couple of good tech news blogs in your listening… NTEN , ReadWriteWeb , TheNextWeb.).