Your New Website Demands Attention

Mission Minded

After months of developing your digital strategy, creating web-appropriate content, and designing and building a website that reinforces your brand, The post Your New Website Demands Attention appeared first on Mission Minded. Digital Nonprofit Web

Marketing Makeover Magic Webinar Now On-Demand

Kivi's Nonprofit Communications Blog

We had such a fun time Tuesday sprucing up the communications of the brave nonprofits who submitted their work for our free webinar, Marketing Makeover Magic, that we thought we would make it available to those who were not able to register.

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An exciting era of supply and demand apps

Public Sector Marketing 2.0

Keep in mind that most of these companies merely provide a streamlined process that matches consumer (not business) supply with consumer demand. Insight Mobile Review airbnb apps cherry exec getaround hyper-local parking panda rover spinster supply and demand taskrabbit toolspinner uberI jotted these apps down (plus added a few others) from a recent article in Wired Magazine.

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4 Things to Tell Your Boss When They Demand More Facebook Fans

J Campbell Social Marketing

The post 4 Things to Tell Your Boss When They Demand More Facebook Fans appeared first on J Campbell Social Marketing. What should you tell your boss when they ask why your Facebook fans are not increasing as quickly as they would like? Let’s start with: “Shove it!” (No, No, no, no. Just kidding.). First things first. I have written a lot about getting more engagement on Facebook and the recent changes that have driven down organic reach for Facebook pages across the board.

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Demand Question Time!

A. Fine Blog

Tags: Social Media David Corn Demand Question Time Glenn Reynolds John Hneke micah sifry Mike Moffo Mindy Finn personal democracy forum techpresident

No-Charge Training: Move People to Act Now w/One-Page Plan (Feb 5 & On Demand)

Getting Attention

Register now, seats are filling fast. And you can watch at your convenience if you can’t make it live. What’s the right way to connect with supporters, and motivate them to act? And how do I know if I’m doing the right things? These are the questions I hear most from you, followed by your secrets—that not knowing those answers leads to self-doubt, paralysis, or, worse, just doing what you’ve always done, regardless of the impact it has (or doesn’t have).

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5 Steps to Messages that Close the Gap when Demand Exceeds Donations

Getting Attention

But their budgets — as well as those of the 2/3 of organizations that have not seen giving growth — can’t handle the increased demand for services over the same period of time. Here are five steps to stronger messages that will help close the gap when giving lags behind demand: Ask! But their budgets — as well as those of the 2/3 of organizations that have not seen giving growth — can’t handle the increased demand for services over the same [.].

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Creating Demand

Mission Paradox Blog

   Peter Drucker, a legendary management guru, said that a good business creates demand. All the evidence points to a simple conclusion, the arts are not creating demand.    There are some exceptions to this of course, some groups are actively creating demand, but as a collective field we still struggle with this. We are building more and more organizations to serve the existing, shrinking , demand for what we do.

Create a Marketing Team with Your Staff and Board (Even If They Don’t Know) [Free On Demand Webinar]

Kivi's Nonprofit Communications Blog

We’ve published another tips and advice page on our website! We’ve already told you about our new social media and email newsletter pages – where you can now find advice and tips based on your experience level. Now you can learn how to get your staff and board to help with your marketing efforts with our all new marketing team management tips page. If your staff isn’t quite on board with your marketing efforts, you will want to check out the “Start Here” tab.

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Which demand is which?

Mission Paradox Blog

I want to highlight an excellent comment that Paul left in response the ongoing arts supply and demand conversation. "Demand for the specific experience of sitting in the seats watching professional artists do what they do onstage is indeed flat or declining.    Demand for the personal experience of being artistic, however, has been steadily rising for at least a generation now and there is no flattening in sight.

Are You Sure There is Demand for What You Do?

Marketing for Nonprofits

Have you validated that there is demand for what you do? It is possible to create demand. But creating demand is hard to do, especially with little to no marketing budget. In our case, determining that there is demand for our programs means finding funders who are willing to subsidize our work. I had a fun call today with a woman starting her own business. She wanted my advice on how to find customers. In order to understand her business, I asked my usual questions.

The Real Key to Stimulating Arts Demand

Mission Paradox Blog

but what I want to focus on is Issac's post  on whether there is even enough demand for the arts to make a fictional bailout worthwhile.   I'm going to think about demand for the arts in two ways, long term demand and short term demand. Ponder this:  Is there any demand problem in the arts that can't be solved by doing stronger, more engaging work and making sure we are marketing it in a smart fashion?

How to Plan and Launch an Emergency Nonprofit Crowdfunding Campaign

J Campbell Social Marketing

Register to get the replay of this webinar on demand: How to Plan and Launch an Emergency Nonprofit Crowdfunding Campaign . Not only are they experiencing skyrocketing demand from people in need, but social distancing has closed nonprofits and led to layoffs. Register to get the replay of this webinar on demand: How to Plan and Launch an Emergency Nonprofit Crowdfunding Campaign .

Reality is calling. You must respond.

NonProfit Branding

Demand for service is increasing. The burdens of nonprofit stewardship became heavier during this era of financial austerity. Revenue streams are threatened. Nonprofit boards and executives face greater competition for resources, for volunteers and for market position. Just as happens … Continue reading → ACTION: Interacting with Products & Vendors CONTEXT: Tricks, Tips & Taboos

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Myra Biblowit discusses Leadership in the Nonprofit Sector

Blue Sky Collaborative

Increased demand for services, steep cuts in government funding, fewer and fewer corporate funders, the list. Myra Biblowit, President of the Breast Cancer Research Foundation, discusses Leadership in the Nonprofit Sector There are so many challenges facing the sector today. Fundraising Tips Online Fundraising

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6 Ways to Take Action in the Next Week to Celebrate Earth Day

EveryAction

You can also take action on EPA funding with Greenpeace and demand the government continue to support the agency's work in curbing our carbon footprint and enacting responsible regulations on industries contributing to climate change. Demand science, not silence. One of the most important actions you can take on Earth Day is to simply refuse fact-denying, anti-science rhetoric and demand that lawmakers listen to scientists and experts and #ActOnClimate.

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How to Convince Your Boss to Invest in Social Media Storytelling

J Campbell Social Marketing

When you think “online course” do you think about a bunch of pre-recorded, on demand videos, and a long list of PDFs to download and print? I get it! You may have to convince your boss or your Board to shell out the money for Social Media for Social Good Academy.

How to Conduct a Social Media Audit for Your Nonprofit (with free template)

J Campbell Social Marketing

Live video, on demand video? . Download the Nonprofit Social Media Audit template. On the always-informative Progressive Exchange listserv , one of the members posed this question: . Anybody have a Social Media Audit template?

Week of Freebies, Day 1: Get Your Customized Training Plan

Kivi's Nonprofit Communications Blog

Free Membership also includes access to the Free Learning Center with lots of downloads and on-demand webinars as well as a subscription to our Weekly Tips Email Newsletter. Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. Want a nonprofit communications training plan that meets you where you are? Get the free customized training plan that comes with our Free Membership.

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Are you ready for the 24/7 donor?

iMarketSmart

Their website goes on to say, “The traditional demand funnel is too slow, too static and too generic to be used as the foundation for marketing, sales and service strategies. Or are you stuck using a traditional, slow-moving demand funnel that is static and generic?

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All About Fundraising Climate Change (And What You Can Do About It)

iMarketSmart

Go here now to view the webinar on-demand. The world of fundraising is facing a climate change. For years, the environment has been shifting. The storm clouds have been gathering. I’ve been talking about this for approximately 10 years. And now, finally, the day of reckoning is upon us. Low dollar doors are disappearing; Donor retention rates are dropping; Donor trust in nonprofits is becoming depressed; All while competition for donor dollars is growing. Is your organization ready?

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Communicate NOW on Govt. Shutdown Impact (Case Study)

Getting Attention

OPPORTUNITY ALERT: I urge you to leverage the shutdown in right-now fundraising and advocacy campaigns if the shutdown has increased the demand for your services and/or threatened your budget and ability to continue providing services. Here are a few of the most effective models I’ve seen: From Organizations Facing Increased Demand for Services.

DON’T Tell ‘Em What to Do: Message Mastery

Getting Attention

When you demand your audiences take action, you’ll fail every time. I’ve rarely seen a bigger message fail than this one. There’s clearly been some controversy on this nearby street about front lawn etiquette. Typically, there are lawn lovers, who water and fertilize their way through summer. Then there are the folks (my family among them) who focus on garden beds instead, and others who just cut the grass. Peaceful coexistence, till now!

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Social Media for Social Good Academy 2020 – DOORS ARE OPEN!

J Campbell Social Marketing

4 hours of on-demand video BONUS trainings . The essential, step-by-step blueprint for taming the social media chaos, building a community of fans that rave about you, and getting your work day back on track. Distilled into a simple system you can follow without overwhelm! . Course promise: You will walk away with a calendar and a playbook for proactively managing your nonprofit social media accounts, instead of letting them manage you. .

No Wonder Defining Comms Success is So Hard!

Kivi's Nonprofit Communications Blog

numbers registering or taking action); People Joining, Subscribing or Following; and one of the following: Increased Satisfaction among Participants or Supporters Increased Demand or Desire (e.g. I am deep into the data analysis for the 2020 Nonprofit Communications Trends Report , which we’ll release next week. For the first time ever, we surveyed nonprofit communications staff on objectives for their work. We asked them to pick their top 3 of 12 choices.

3rd Annual EveryAction Nonprofit Halloween Costume Parade

EveryAction

Due to high demand, CLI quickly expanded, and now offers an expanded service model including recurring workshops in literacy instruction and personalized, job-embedded coaching to help educators create a lasting love of reading in their students (of books like Where the Wild Things Are!). Happy Halloween from all of us at EveryAction!

15 Authentic Moments to Create on Social Media

Kivi's Nonprofit Communications Blog

Successful social media strategies demand authenticity. But what does that actually look like when you are juggling a million different tasks, trying your best to stay strategic, and work in a boring office environment that’s not exactly photogenic? Here are 15 ways to bring some authenticity by doing a quick recorded or live video or creating a photo post with a great caption or overlay. This is perfect Story content for Instagram and Facebook too.

We’re Cutting Through the Noise in May with Great Online Campaigns, Brilliant Press Releases, and New Rules for Marketing

Kivi's Nonprofit Communications Blog

On Demand Anytime: Be CALM not BUSY: How to Manage Your Nonprofit’s Communications Right Now with Kivi Leroux Miller. Here’s what’s happening in May at Nonprofit Marketing Guide…. Online Training: May 7: Seven Great Online Marketing Campaigns Every Nonprofit Can Run with Kivi Leroux Miller. 60-Minute Webinar] Learn how to plan seven great campaigns to raise awareness, build engagement, retain donors, and more! Registration for this webinar is $99 or free with an All-Access Pass.

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Show-Not-Tell Message Power (Case Study: Breast Cancer Action)

Getting Attention

In fact, it’s more likely to annoy them because it’s inaccessible, demands more of their attention and time than it needs to, and makes them feel dumb. Breath this in deeply. It’s a strong model of that golden communications rule: Show, Don’t Tell. Here, on its Facebook page, Breast Cancer Action (BCA) zigs rather than zags, with memorable results. See post in full size here.

Stay Sensitive and Smart Post-Crisis

Getting Attention

Post by Moms Demand Action for Gun Sense in America. Track Moms Demand Action for Gun Sense in America and the Brady Campaign to Prevent Gun Violence to see effective responses. The crises of recent days—both person-made (the D.C. naval yard massacre) and natural disasters (flooding in Colorado)— highlight the delicacy of communicating effectively in the shadow of disaster.

Six Steps to Making the Most of Your Annual Report

Mission Minded

It’s an important document that demands careful consideration of all the steps in the process, from selecting a release date to writing and gathering the content. With a smart annual report, your organization can fundraise, sustain your audiences’ interest, and reconfirm the value of your work. To help your organization create its best annual report [.]. Blog Nonprofit Annual Report Nonprofit Branding Nonprofit Communications Nonprofit Copywriting Nonprofit Design Nonprofit Fundraising

My brand new storytelling system course is OPEN FOR ENROLLMENT!

J Campbell Social Marketing

4 hours of on-demand video BONUS trainings. What you absolutely need to know about Storytelling That Sticks : 1) This course will not be offered again in 2020. 2) We will be doing the work together each week, and I’ll review your homework myself! 3) You will get LIFETIME access to the course. This means you can take it again and again, if you so desire! What is Storytelling That Sticks?

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Your Nonprofit Website: The Importance of User Experience

Ann Green

Put simply, it’s a way for your marketing team to improve user experience and ensure your website is meeting your supporters’ demands. User experience is one of the core components of a long-lasting and valuable nonprofit website. Learn more about its importance to help your organization.

Is Facebook Getting Rid of the News Feed? What Nonprofit Marketers Need to Know

J Campbell Social Marketing

Live video receives 10x the engagement as on demand video, and Live videos are watched 3x as long. . The winds of change are blowing hard at Facebook, and the potential implications for nonprofit digital marketers are huge. To put it lightly… Facebook has been battling some significant negative press coverage lately. . Not only in terms of gigantic and widespread breaches of data privacy, but also devastating breaches of trust.

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5 Ways to Thank and Recognize Your Donors Using Digital Tools and Social Media

J Campbell Social Marketing

Replay will also be available on demand. Replay will also be available on demand. Donor attrition continues at a startling rate. Some nonprofits are losing as many as 90% of their first-time donors on an annual basis! The average across all types of donors isn’t much better, with about 59% of annual givers dropping off the radar each year. . Let’s discuss why this may be happening, and what we can do better. Join me on Wed, 11/15 on a FREE webinar all about thanking donors!

How to Convince Your Boss to Pay for this Course

J Campbell Social Marketing

When you think “online course” do you think about a bunch of pre-recorded, on demand videos, and a long list of PDFs to download and print? I get it! You may have to convince your boss or your Board to shell out the money for Social Media for Social Good Academy. And that is no easy feat. How do they know that it will get the results promised? . Let me tell you a story.

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12 New Year’s resolutions for nonprofit communicators

ImpactMax

Every time someone suggests (demands) a new publication, think strategically about other communications channels that might be more effective and cheaper before committing. Flickr/alykat. Spend no less than three hours a week listening online to what’s going on in your field and what’s being said about your organization. This is how you stay in front of the curve. (Be Be sure to include couple of good tech news blogs in your listening… NTEN , ReadWriteWeb , TheNextWeb.).

Week of Freebies, Day 3: Your Customized Training Plan

Kivi's Nonprofit Communications Blog

In addition to your plan, you will also have access to our Free Learning Center with on-demand webinars, e-books, and downloads as well as a subscription to our weekly tips email newsletter. Welcome back to our Week of Freebies! Today we’re going to find your Communications Effectiveness Level and design a training plan for you based on that. Get the free customized training plan that comes with our Free Membership.

How to Crush Your Nonprofit Marketing Goals in 2020

J Campbell Social Marketing

Is the Board demanding that you raise more money online? I LOVE goal-setting – and then making an action plan to CRUSH my goals – and the New Year is one of the best times to do it! Getting out brightly colored markers and a new calendar makes me happy, just as when I got my back-to-school supplies as a child! Post-its etc. .

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Finding Data Management Solutions for Arts and Culture Organizations

EveryAction

Meeting both of these demands is best achieved through a unified database system that offers fundraisers a holistic, 360 degree view of their donors. Arts and culture organizations such as media companies, magazines, public radio stations, museums, theaters, and arts advocates have unique needs when it comes to data management.

Why You Should “Go Short” With Your Nonprofit’s Annual Report

Kivi's Nonprofit Communications Blog

FREE On Demand Webinar. Learn how during this free 60-minute On Demand Webinar: Go Short with Your 2016 Annual Report. During this free On Demand Webinar, you’ll see scores of real examples of short annual reports in these formats: Infographics. Long annual reports just don’t make sense for most nonprofits now. With the advent of the mobile technology, our attention spans have dropped to the point that a goldfish can focus better than we can.

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Direct Mail Is Here to Stay (and How)

EveryAction

As nonprofits continue to innovate and their demands understandably evolve, how does that impact direct mail? (This is the third post in our New Year, New Heights development series. Need to catch up? Click here for practical tips on improving your email program this year and here for an in-depth look at three reporting tools every nonprofit should have to improve their fundraising strategy.). In today’s digital age, it might seem somewhat nostalgic to talk about direct mail.

Is a day of reckoning coming for fundraisers and their employers?

iMarketSmart

You know you need to create relationships and speak to donors one-to-one, but all too often, the demands of the position force you or your marketing staff to communicate one-to-many. Fundraisers like you are in a difficult spot. You’re constantly being asked to raise more money by your board of directors, but you don’t have the staff, resources, or tools to do it the right way. You’re probably overworked and underpaid.

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