Job Details: Dec 14, 2012

Getting Attention

1) Communications/Policy Project Manager. 2) Fundraising Writer. 1) Communications/Policy Project Manager, Robert M. Brandon & Associates. Robert M. Brandon & Associates, a small, progressive public affairs and strategic management firm specializing in communications, public interest and grassroots advocacy, and policy and organizational development, seeks an individual with experience in project management, communications, policy analysis and issue campaigns.

Dec 100

How to Create Messages that Motivate Action – Free Discussion – Tues, Dec. 7, Noon Eastern

Getting Attention

Please join me here tomorrow, Dec 7 at noon eastern. Please join me tomorrow—Tuesday, December 7—at noon eastern to discuss how to strengthen your taglines and other messages, the key to capturing the attention of potential donors, volunteers, and others.

Dec 130

6 Things You Must Discuss In Your Year-End Online Fundraising Planning

Kivi's Nonprofit Communications Blog

By when is easy – Dec. Here’s what going on in December: Dec. December is coming. DECEMBER IS COMING! For a lot of nonprofits, that means the biggest online fundraising campaign of the year is right around the corner. Are you ready? . Next week, on Oct.

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What’s Happening this December?


December is a big month already–full of holidays and reflection as we prepare for the next year. Yet there’s also a lot happening in the world of good–in more ways than one. Where will you be this December? December Events. Individual Events and Observances. World AIDS Day. 1, 2010, Worldwide. Service Design and Innovation Conference. 1-3, 2010, Linköping, Sweden. Healthy People 2020 Launches. 2, 2010, United States. International Day for the Abolition of Slavery.

My Year-End Advice? Use real words. Mostly verbs. Not too much.

Kivi's Nonprofit Communications Blog

No matter how many you send, let’s all agree that you’ll send one e-appeal on Dec. Aggressive fundraisers will send multiple emails between Dec. 26 and Dec. The closer you get to your campaign deadline — in this case, Dec. On Dec.

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Give to the Salvation Army

Cause Related Marketing

In a sales circular that landed in my mailbox on Monday, Dec. 8, Wal-Mart gave three-quarters of a page to the venerable Salvation Army. Too bad it couldn’t have been much less useful.In

Dec 188

REPEAT: 31 Phrases To Use in Email Lift Notes, Resends and Reminders

Kivi's Nonprofit Communications Blog

Try an am send/pm resend on a campaign deadline day (like Dec. Photo Credit: p/79pL7r. Want to squeeze more mileage from a great fundraising or advocacy email? Send it again.

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Grant a Soldier's Wish in Time for Christmas

Cause Related Marketing

Quick Post:In keeping with Thursday's post on Current Energy and and my Dec. 5 posting on Sears Hero's At Home, I'm pleased to highlight, which allows armed service men and women and their families to post wish lists that you and I can fulfill. But do it now, secret Santa's.

Help End Hunger This Holiday Season

Marketing for Nonprofits

From Dec. until Dec. What do Kevin Bacon, Lindsay Lohan, Jeff Bridges, Charlie Sheen, Jeff Gordon and John Stamos have in common? They are all participating in a 6-day campaign to help end hunger in the U.S.! 1 (today!) these celebrities, their friends (and you?!) will be raising money to help end hunger. A new charity will benefit each day. Check out the video below, learn more about the campaign and donate if you can. Cheers!

Dec 32

The Best of the Last: Year-End Fundraising Emails

Getting Attention

Happy new year to all of you! I hope it’s a wonderful one for you. But first, please take a moment to look back with me to last week. I’m someone who uses the past as core data in planning the future. So I was watching closely as all the end-of-year fundraising emails flowed into my in-box last week. And I’m sorry to say that most of them just didn’t make the grade.

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A 2017 Media Relations Calendar for Resource-Strapped Nonprofits

Kivi's Nonprofit Communications Blog

If you’re interested in developing a more structured media relations strategy for your nonprofit in 2017, join me on Thursday, Dec. Let’s face it, media relations isn’t near the top of the priority list at most nonprofits. Nor should it be.

Today's Dose of Anti-Cyncism

Cause Related Marketing

Now age seven, Jamie will be back at the Walden Center on Dec. Get ready to have your heart warmed. Last year, when he was six, Jamie Ashbourne of Jensen Beach, Fla., wanted to give some toys to less-fortunate kids at Christmas-time.

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Time is running out: Just 3 days left to save $200

Getting Attention

Offer ends Dec. I’d like to invite you to joining me in my new intensive, small group training program on message development, the Message Focus Project (MFP). And, when you sign up by December 31, you’ll save $200 on the registration fee.

Dec 132

Let’s Give! The Big List of National, Local and Collegiate Online Giving Days (2016 Edition)

Kivi's Nonprofit Communications Blog

DEC – Giving Tuesday. Are you thinking about participating in a Giving Day? Good news! There are so many organizations that have given it a try, and YOU can learn from them (the good AND the bad).

Winter Break #1

Mission Paradox Blog

New posts return on Wednesday, Dec. Time for me to head to Vegas.    It will be a week of splitting Aces and check raising fools with air.    You probably have no idea what any of that means, but trust me it's going to be exciting.  

Ready for Year-End? Here Are 10 Easy Things You Can Do to Raise More Money


Consider a homepage takeover for #Giving Tuesday and Dec 26 th to the 31 st. We won't waste your time with a lengthy intro. With #GivingTuesday and Year-End fundraising rapidly approaching, we'll get straight to the point. Below are some quick and easy things you can do to raise more money.

Shop for Schools Fund Raising - Fresh & Easy

The Biddery Blog

The Fresh and Easy stores are bringing back their “Shop for Schools” program from now through Dec. Schools must register by Oct. 1 and will receive 5% of a local store’s sales from 4 to 8 p.m. on a designated evening. In addition, eligible schools will receive $1 for every $20 spent at a local Fresh and Easy store. To get in on the action, go to

Oct 40

Share Your Biggest Marketing Lesson Learned in 2010 – Free Nonprofit Marketing Wisdom Guide

Getting Attention

Please let me know by midnight, Friday, Dec. What’s the biggest marketing lesson you learned (or re-learned) in 2010? I’ll summarize the trends, and share the lessons submitted by you and your colleagues, in the 2011 Nonprofit Marketing Wisdom guide (hat tip to Marketing Sherpa).

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The 5 Questions Nonprofits Always Ask Me About Fundraising Emails

Kivi's Nonprofit Communications Blog

I’ve had a lot of success lately with am/pm emails, especially on deadline days like Dec. Photo Credit: p/ekEBbH.

Activating Your Cause Marketing Via Old School Methods

Cause Related Marketing

Black Bear Diner, a franchise with 56 locations in nine western states, went old school to help activate its Dec 2012 effort for the Make-A-Wish Foundation.

How to Know It’s Time to Fire Your PR Group

Cause Related Marketing

Anyone else searching on ‘cause marketing’ got the same fat batch of releases on Dec. The most common way to activate or promote your cause marketing campaign is via public relations.

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Join Me for a Free Webinar -- 3 Steps to Stronger Nonprofit Web Content (Deadline, COB Wed, 12/16)

Getting Attention

Your messages are one of the most powerful marketing strategies you have ! That's why I'm making a special effort in 2010 to help nonprofits like yours craft stronger messages. Help us help you craft more effective marketing messages by taking five minutes of your time today to complete this brief survey. survey closes COB Wed., 16th!). Your input will help shape the content and programming we will develop in 2010.

Dec 100

How to Write Stronger Nonprofit Marketing Messages

Getting Attention

To make your organization’s voice stand out in today’s overwhelming chorus of messages, you need a coherent and compelling “message platform,” comprised of concepts, words and phrases that communicate your nonprofit’s value or impact across communications channels. Your messages are one of the most powerful marketing strategies you have ! That's why I'm making a special effort in 2010 to help nonprofits like yours craft stronger messages.

Successful Fundraising in Turbulent Times

Fundraising 123

We will explore all of this in our Dec. Things seem to be falling apart all around us and it can seem that our organizations are going to fall apart also. But, how bad is it for nonprofits? And what can be done to strengthen our fundraising programs so that we can survive and maybe even grow? 2 conversation.

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Takeaways from #GivingTuesday: Lessons Learned on a Collaborative Project

Kivi's Nonprofit Communications Blog

Cher, who had previously rescheduled a concert date to Dec. Alas, the ailing Cher canceled her entire tour, including the Dec. Sean King.

Dec 174

11 Ways Nonprofits Can Reach Donors on #GivingTuesday

J Campbell Social Marketing

#Giving Tuesday , a campaign that promotes a national day of giving that celebrates and encourages charitable giving, set for Dec. 3 this year, offers nonprofits a great opportunity for to raise funds online – but they need to be prepared.

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Join me for a unique new training that can change everything

Get Fully Funded

Plus, you can get a 20% discount off the tuition if you sign up before midnight on Dec 24! I’ve been talking with lots of nonprofit leaders lately and I’m hearing the same things over and over: . You are worn out by Boards that pull you in multiple directions and seem to create more work than they help accomplish. . You’re struggling to be an effective leader for your staff: some days it seems more like herding cats than working with adults.

Janet Jackson Cause Marketing Her Weight Loss

Cause Related Marketing

But Jackson signed with Nutrisystem in Dec 2011, 8 months ago. Janet Jackson, ‘Miss Jackson if you’re nasty,’ has sold more than 100 million records. Now the youngest of the famed musical clan is using cause marketing to help sell Nutrisystem plans and foods.

Social Change & Other Dates and Holidays

Fundraising Breakthroughs

1936 Vaclav Havel born Dec. 21 Winter Solstice Dec. 3 Mindfulness Day Feb. 9 Lunar New Year, rooster Feb. 19, 1942 Internment March 1, 1961 Peace Corps est. Mar. 4 World Day of Prayer Mar. 15 The Ides of March Mar. 19 Swallows return Mar. 31, 1927 Cesar Chavez born Apr. 11, 1968 Civil Rights Act Apr. 18 Holocaust Remembrance Apr.

Aug 40

Stealing Your Competitor's Cause Marketing Approach

Cause Related Marketing

Skechers a brand of shoes that occupies the vast middle range of pricing and quality offers a line called, I kid you not, BOBS, which promises to give a new pair of shoes to a needy child when you buy a Shoe Carnival gift card valued at $25 or more through Dec.

Christmas Cause Marketing on TV

Cause Related Marketing

The deadline to enter is Dec. I started my cause marketing career back when gasoline cost about $1.15 a gallon, the median price of a house was a little more than $80,000 and a 30-second Super Bowl ad cost ‘just’ $850,000.

Restructure This Cause Marketing Sweepstakes to Get to Something Better

Cause Related Marketing

Google’s version of the X Prize offers $20 million to the first team to land a rover on the moon before Dec. Henkel, the large German consumer products and adhesives company has come in for some criticism in these pages for stingy cause marketing payouts and even bad copyediting.

Dec 130

Go Noles? No Goes?

JCA Insights

This post describes 15 hours of my life between Dec. and Dec. He applied for early action and we put Dec. 13 at 7:30 p.m. 14 at 10:30 a.m. Let me start by saying I am a Florida State Seminole. My mother was a Seminole.

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Reporting Back Cause Marketing Results Via Public Relations

Cause Related Marketing

In Dec 2012, gave $38,255.17 This week is all about thanking supporters and reporting the results of cause marketing efforts. On Tuesday, the post was about using advertising to report back. Today’s post is about using public relations or PR. is a shopping portal wherein some 2,500 merchants offer a percentage of your purchase to one of thousands of registered causes when you start at

Cause Marketing Your Bowl Game

Cause Related Marketing

Kraft has been promoting the Kraft Fight Hunger Bowl, which airs Dec. On Tuesday, Dec. Two of the 35 bowl games held this season… the Kraft Fight Hunger Bowl and the Bell Helicopter Armed Forces Bowl… overtly use cause marketing to appeal to fans.

I Was a Fan of This Nonprofit. Then I Wasn't. What I Discovered When I Checked Up On Them

Selfish Giving

"On Dec. 12, about 900,000 sponsored wreaths were placed on the graves of veterans by a nonprofit called Wreaths Across America. Every wreath was purchased from the for-profit wreath company that created both the nonprofit and the annual event."

Dec 73

The 2016 - 2017 Best Nonprofit Conferences Calendar


Nov 28 - Dec 2. Dec 1 - 2. Dec 13 - 14. Thousands of nonprofit pros rely on our annual Best Nonprofit Conferences Calendar to discover skill-building, strategy-slaying, network-enhancing nonprofit events. Today, we're excited to announce the all-new list for 2017!

How to Get Others to Buy Into Your Cause

Getting Attention

Get Your Start-2013-Right Bonus Kit—Just Pre-Order by Dec 30. Yes, you’re in sales. So learn how to get better at it! Are you cringing, thinking “what’s she off on now,” about to click to another web page or all of the above?

Online Fundraising Mistakes

The Agitator

I’m struck most by this observation: “Fundraisers focus on so much control and preapproval and thinking about what a Dec. 29 e-mail will look like today, and I don’t know that we should know that answer because I’m not writing e-mails today for Dec. Fundraising Success just ran this article, 3 Common Online Fundraising Mistakes (and How to Avoid Them ) , featuring the views of Thomas Gensemer at Blue State Digital.

So, THAT Happened…In-the-Trenches Reflections on December Online Fundraising Campaigns (Add Yours!)

Kivi's Nonprofit Communications Blog

I work with both large and small nonprofits, and what I’m finding is that smaller nonprofits are still finding value in now-mainstay tactics like matches, resends, lightboxes and multiple sends on Dec. Photo Credit: p/3cF1TQ.