6 Things You Must Discuss In Your Year-End Online Fundraising Planning

Kivi's Nonprofit Communications Blog

By when is easy – Dec. Here’s what going on in December: Dec. December is coming. DECEMBER IS COMING! For a lot of nonprofits, that means the biggest online fundraising campaign of the year is right around the corner. Are you ready? . Next week, on Oct.

Dec 109

Job Details: Dec 14, 2012

Getting Attention

1) Communications/Policy Project Manager. 2) Fundraising Writer. 1) Communications/Policy Project Manager, Robert M. Brandon & Associates. Robert M. Brandon & Associates, a small, progressive public affairs and strategic management firm specializing in communications, public interest and grassroots advocacy, and policy and organizational development, seeks an individual with experience in project management, communications, policy analysis and issue campaigns.

Trending Sources

My Year-End Advice? Use real words. Mostly verbs. Not too much.

Kivi's Nonprofit Communications Blog

No matter how many you send, let’s all agree that you’ll send one e-appeal on Dec. Aggressive fundraisers will send multiple emails between Dec. 26 and Dec. The closer you get to your campaign deadline — in this case, Dec. On Dec.

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What’s Happening this December?


December is a big month already–full of holidays and reflection as we prepare for the next year. Yet there’s also a lot happening in the world of good–in more ways than one. Where will you be this December? December Events. Individual Events and Observances. World AIDS Day. 1, 2010, Worldwide. Service Design and Innovation Conference. 1-3, 2010, Linköping, Sweden. Healthy People 2020 Launches. 2, 2010, United States. International Day for the Abolition of Slavery.

Dec 30

How to Create Messages that Motivate Action – Free Discussion – Tues, Dec. 7, Noon Eastern

Getting Attention

Please join me here tomorrow, Dec 7 at noon eastern. Please join me tomorrow—Tuesday, December 7—at noon eastern to discuss how to strengthen your taglines and other messages, the key to capturing the attention of potential donors, volunteers, and others.

REPEAT: 31 Phrases To Use in Email Lift Notes, Resends and Reminders

Kivi's Nonprofit Communications Blog

Try an am send/pm resend on a campaign deadline day (like Dec. Photo Credit: https://flic.kr/p/79pL7r. p/79pL7r. Want to squeeze more mileage from a great fundraising or advocacy email? Send it again.

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A 2017 Media Relations Calendar for Resource-Strapped Nonprofits

Kivi's Nonprofit Communications Blog

If you’re interested in developing a more structured media relations strategy for your nonprofit in 2017, join me on Thursday, Dec. Let’s face it, media relations isn’t near the top of the priority list at most nonprofits. Nor should it be.

The 5 Questions Nonprofits Always Ask Me About Fundraising Emails

Kivi's Nonprofit Communications Blog

I’ve had a lot of success lately with am/pm emails, especially on deadline days like Dec. Photo Credit: https://flic.kr/p/ekEBbH. p/ekEBbH.

Let’s Give! The Big List of National, Local and Collegiate Online Giving Days (2016 Edition)

Kivi's Nonprofit Communications Blog

DEC – Giving Tuesday. Are you thinking about participating in a Giving Day? Good news! There are so many organizations that have given it a try, and YOU can learn from them (the good AND the bad).

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Christmas Cause Marketing on TV

Cause Related Marketing

The deadline to enter is Dec. I started my cause marketing career back when gasoline cost about $1.15 a gallon, the median price of a house was a little more than $80,000 and a 30-second Super Bowl ad cost ‘just’ $850,000.

The 2016 - 2017 Best Nonprofit Conferences Calendar


Nov 28 - Dec 2. Dec 1 - 2. Dec 13 - 14. Thousands of nonprofit pros rely on our annual Best Nonprofit Conferences Calendar to discover skill-building, strategy-slaying, network-enhancing nonprofit events. Today, we're excited to announce the all-new list for 2017!

11 Ways Nonprofits Can Reach Donors on #GivingTuesday

J Campbell Social Marketing

#Giving Tuesday , a campaign that promotes a national day of giving that celebrates and encourages charitable giving, set for Dec. 3 this year, offers nonprofits a great opportunity for to raise funds online – but they need to be prepared.

How to Get Others to Buy Into Your Cause

Getting Attention

Get Your Start-2013-Right Bonus Kit—Just Pre-Order by Dec 30. Yes, you’re in sales. So learn how to get better at it! Are you cringing, thinking “what’s she off on now,” about to click to another web page or all of the above?

The 2016 Best Nonprofit Conferences Calendar


Nov 28 - Dec 2. In the past year, thousands of nonprofit pros took advantage of our definitive Best Nonprofit Conferences Calendar, and we're so excited to share our brand new 2016 list!

Reader Questions: How often should you communicate with your supporters?

Wild Woman Fundraising

Winter Appeal: Dec 1, 2013 (thank you for helping us create the successes of the past year, including conglomerate story of patient X, we couldn’t have done it without you, please help more people just like patient X this holiday season.).

#Tech: SOPA Inspiring Blackouts & Lobbyists – Should Nonprofits Care?

Non Profit Marketing 360

TheDomains.com reports that GoDaddy lost 37,000 domains between Dec 22 and 24 alone! Could SOPA chill free speech? On the surface, not much seems to be of relevance in the ‘Stop Online Piracy Act’ ( SOPA, H.R.

Go Noles? No Goes?

JCA Insights

This post describes 15 hours of my life between Dec. and Dec. He applied for early action and we put Dec. 13 at 7:30 p.m. 14 at 10:30 a.m. Let me start by saying I am a Florida State Seminole. My mother was a Seminole.

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Christmas Cause Marketing from Lockheed Martin

Cause Related Marketing

I found this ad in the Dec. Unless you subscribe to some publication like the Army Times or Aviation Week and Space Technology , or you frequent the Yellow or Blue lines of the Washington D.C.

5 Ways to Keep Fundraising Results Up in a Down Economy

Marketing for Nonprofits

Focus on retention In addition to bringing new donors into the fold on Dec. The economic news is not good. Across the globe, we continue to struggle with a recession that won't let up. Consumer spending is down. Retailers are nervous. No one knows what's to come of the 2011 giving season or 2012. This is a tough time for nonprofits too. According to the Center on Philanthropy at Indiana University , "changes in giving are linked to changes in the overall economy.

Stealing Your Competitor's Cause Marketing Approach

Cause Related Marketing

Skechers a brand of shoes that occupies the vast middle range of pricing and quality offers a line called, I kid you not, BOBS, which promises to give a new pair of shoes to a needy child when you buy a Shoe Carnival gift card valued at $25 or more through Dec.

Dec 11

Restructure This Cause Marketing Sweepstakes to Get to Something Better

Cause Related Marketing

Google’s version of the X Prize offers $20 million to the first team to land a rover on the moon before Dec. Henkel, the large German consumer products and adhesives company has come in for some criticism in these pages for stingy cause marketing payouts and even bad copyediting.

Dec 11

Ready for Year-End? Here Are 10 Easy Things You Can Do to Raise More Money


Consider a homepage takeover for #Giving Tuesday and Dec 26 th to the 31 st. We won't waste your time with a lengthy intro. With #GivingTuesday and Year-End fundraising rapidly approaching, we'll get straight to the point. Below are some quick and easy things you can do to raise more money.

Cause Marketing Your Bowl Game

Cause Related Marketing

Kraft has been promoting the Kraft Fight Hunger Bowl, which airs Dec. On Tuesday, Dec. Two of the 35 bowl games held this season… the Kraft Fight Hunger Bowl and the Bell Helicopter Armed Forces Bowl… overtly use cause marketing to appeal to fans.

Grant a Soldier's Wish in Time for Christmas

Cause Related Marketing

Quick Post:In keeping with Thursday's post on Current Energy and and my Dec. 5 posting on Sears Hero's At Home, I'm pleased to highlight SoldierWish.com, which allows armed service men and women and their families to post wish lists that you and I can fulfill. But do it now, secret Santa's.

Dec 2

The Worst Cause Marketing of 2011

Cause Related Marketing

Skechers a brand of shoes that occupies the vast middle range of pricing and quality offers a line called, I kid you not, BOBS, which promises to give a new pair of shoes to a needy child when you bought a Shoe Carnival gift card valued at $25 or more through Dec.

Kick-start Your Donation Page Optimization Efforts: Test These 7 Emerging Techniques


Donation page supplants the homepage on Dec 31st: This pushy tactic goes one step further than a splash page call to action for year-end giving; it puts a donation form in front of the visitor before they’ve expressed any desire to donate.

Merry Christmas From the Cause Marketing Blog

Cause Related Marketing

Indeed, she's scheduled to perform on Letterman again tonight, Friday Dec.

What Comes After ‘Pink Pledges’ in Cause Marketing?

Cause Related Marketing

For every 'Lilac' plush toy animal sold for $6 through Dec. More pink ribbon cause marketing, this time from retailer Dress Barn. 31, 2011, Dress Barn will send “the entire net profit of at least $2.50 to support local and national breast cancer initiatives” at the American Cancer Society.”

Help End Hunger This Holiday Season

Marketing for Nonprofits

From Dec. until Dec. What do Kevin Bacon, Lindsay Lohan, Jeff Bridges, Charlie Sheen, Jeff Gordon and John Stamos have in common? They are all participating in a 6-day campaign to help end hunger in the U.S.! 1 (today!) these celebrities, their friends (and you?!) will be raising money to help end hunger. A new charity will benefit each day. Check out the video below, learn more about the campaign and donate if you can. Cheers!

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Give to the Salvation Army

Cause Related Marketing

In a sales circular that landed in my mailbox on Monday, Dec. 8, Wal-Mart gave three-quarters of a page to the venerable Salvation Army. Too bad it couldn’t have been much less useful.In

Dec 2

The Best of the Last: Year-End Fundraising Emails

Getting Attention

Happy new year to all of you! I hope it’s a wonderful one for you. But first, please take a moment to look back with me to last week. I’m someone who uses the past as core data in planning the future. So I was watching closely as all the end-of-year fundraising emails flowed into my in-box last week. And I’m sorry to say that most of them just didn’t make the grade.

Dec 2

Today's Dose of Anti-Cyncism

Cause Related Marketing

Now age seven, Jamie will be back at the Walden Center on Dec. Get ready to have your heart warmed. Last year, when he was six, Jamie Ashbourne of Jensen Beach, Fla., wanted to give some toys to less-fortunate kids at Christmas-time.

So, THAT Happened…In-the-Trenches Reflections on December Online Fundraising Campaigns (Add Yours!)

Kivi's Nonprofit Communications Blog

I work with both large and small nonprofits, and what I’m finding is that smaller nonprofits are still finding value in now-mainstay tactics like matches, resends, lightboxes and multiple sends on Dec. Photo Credit: https://flic.kr/p/3cF1TQ. p/3cF1TQ.

Dec 7

Time is running out: Just 3 days left to save $200

Getting Attention

Offer ends Dec. I’d like to invite you to joining me in my new intensive, small group training program on message development, the Message Focus Project (MFP). And, when you sign up by December 31, you’ll save $200 on the registration fee.

Dec 2

Winter Break #1

Mission Paradox Blog

New posts return on Wednesday, Dec. Time for me to head to Vegas.    It will be a week of splitting Aces and check raising fools with air.    You probably have no idea what any of that means, but trust me it's going to be exciting.  

Dec 0

Shop for Schools Fund Raising - Fresh & Easy

The Biddery Blog

The Fresh and Easy stores are bringing back their “Shop for Schools” program from now through Dec. Schools must register by Oct. 1 and will receive 5% of a local store’s sales from 4 to 8 p.m. on a designated evening. In addition, eligible schools will receive $1 for every $20 spent at a local Fresh and Easy store. To get in on the action, go to www.freshandeasy.com/shopforschools.

Oct 0

Thank you! Yes, you!

Wild Woman Fundraising

Oct-Nov-Dec: John Lopez of the Oregon Small Business Development Center Network TIP Program asked me to come back and contract again with the OSBDCN network to do a series of seven online trainings for SBDCs around the state of Oregon.

Share Your Biggest Marketing Lesson Learned in 2010 – Free Nonprofit Marketing Wisdom Guide

Getting Attention

Please let me know by midnight, Friday, Dec. What’s the biggest marketing lesson you learned (or re-learned) in 2010? I’ll summarize the trends, and share the lessons submitted by you and your colleagues, in the 2011 Nonprofit Marketing Wisdom guide (hat tip to Marketing Sherpa).

Membership 2.0: A Socially Networked Museum Membership

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Brooklyn Museum launched 1stfans on Dec. Membership organizations looking for ways to entice constituents who have demonstrated an interest in their organization but haven't made the commitment to join are sure to find inspiration from the Brooklyn Museum , which recently launched a socially networked museum membership called 1stfans.

Activating Your Cause Marketing Via Old School Methods

Cause Related Marketing

Black Bear Diner, a franchise with 56 locations in nine western states, went old school to help activate its Dec 2012 effort for the Make-A-Wish Foundation.