Cause Marketing Customer Satisfaction Surveys
Cause Related Marketing
APRIL 15, 2011
At the bottom of the receipt was an 800-number keyed to a customer satisfaction survey. The satisfaction survey at a regional seafood restaurant gives me a code that garners a free dessert when I complete their survey. Framed that way customer satisfaction surveys qualify as natural fit for cause marketing. Online customer satisfaction surveys represent another chance to do some cause marketing and, perhaps, some marketing for the cause.