Customer Loyalty is not Customer Retention

Non Profit Marketing 360

One popular application of a customer retention strategy is a loyalty campaign or loyalty program. Just about every business has one, and we love to see our customers completing loyalty programs that truly drive their customers to new levels of engagement. But too many times a loyaty program is seen as the basis for a customer retention program not a supplement to a strategy. Lets look at a few areas of customer retention that loyalty programs do not address.

Custom 169

The Fight Against Custom Writing Service


The Unexpected Truth About Custom Writing Service. The professional authors of custom writing companies are glad to aid clients in perfect fashion. To be certain your informative article is entirely authentic, your customized essay writing services needs to to be at a position [link].

Custom 130

There Are Only Three Ways to Raise More Money


Every nonprofit organization needs more of two things: time and money. Hey, now that I think about, I could use more of those two myself… Time and money are the most valuable resources in the world , and for nonprofits the impact of having more of either can be immeasurable.

Money 158

Want Better Payoffs From Your Donor Communication? Start Customizing It

Kivi's Nonprofit Communications Blog

Now that these different kinds of donors have been identified, as retained, new and lapsed donors, the next step is to explore customization of your marketing communication to address specific needs of these identified segments. Somya Qureshi.

Custom 274

The Most Incredibly Disregarded Solution for Custom Research Paper


Vital Pieces of Custom Research Paper. If you buy a paper which includesn’t taken your first instructions into consideration, we permit you to ask that a refund under our money back guarantee. The Custom Research Paper Pitfall. But What About Custom Research Paper?

Using Cause Marketing to Better Keep Customers for Life

Cause Related Marketing

Those uncharitable feelings aside, I think there’s some lessons for using cause marketing to better keep customers for life. What the My Hearing Centers is doing with their cause marketing here is meant to tap the lifetime value of customers.

Custom 154

Amazon Launches AmazonSmile - A Fundraising Mechanism for Nonprofits to Raise Money from Amazon's Customers Through Customers' Purchases

Seeking Grant Money Today

According to Amazon, a nonprofit is eligible to be available to receive donations through AmazonSmile, "As long as your organization is listed by GuideStar and meets our eligibility criteria, customers will be able to select your organization. "AmazonSmile is a simple and automatic way for you to support your favorite charitable organization every time you shop, at no cost to you.

#SocialMedia: Netflix Continues To Harass Loyal Customers-If Anyone Cares

Non Profit Marketing 360

A couple of weeks ago, the entertainment-streaming service Netflix realigned its offerings to give customers the choices of having a streaming-only service, a DVD-only service, or a combination of the two – all at a notable price hike from last September’s more modest rise.

Custom 151

Do You Love Your Customers?

The Agitator

“Do you love your customers?” It’s a big mistake to view and treat your customers (aka donors) as the means to an end, he argues. Says Godin: “In a free market with plenty of information, it’s very hard to succeed merely by loving the money your customers pay you. ” asks Seth Godin in a recent post.

Nonprofits: Create “customer pathways” to build loyalty


Wheeler talks a lot about AHA’s growing customer focus, both the methods it employs to understand customer needs and how it uses that information in designing programs and communications. The goal— very satisfied customers. flickr/eggonstilts.

Cause Marketing to Build Customer Loyalty

Cause Related Marketing

Not surprisingly those 10 compete on price, rebates, add-ons, promotions, and customer service. My many astute readers are probably asking where the money comes from for the marketers to be so aggressive. The customers churn a lot.

Why your capital campaign feasibility study could be leaving a lot of money on the table.


I think most campaign feasibility studies leave a ton of money on the table. That’s why, at MarketSmart , our customers leverage our technologies and strategies to send those who participated in a feasibility study a Survey Report (at the very least).

Are fundraising tricks and gimmicks worth doing?


Some pages were dog-eared so I flipped the pages and found this gem: “The smart salesperson never thinks of selling as a battle or of customers as enemies to be beaten. A customer whom you’ve beaten in this way will get out, get even, or do both.

Do You Love Your Customers?

The Agitator

“Do you love your customers?” It’s a big mistake to view and treat your customers (aka donors) as the means to an end, he argues. Says Godin: “In a free market with plenty of information, it’s very hard to succeed merely by loving the money your customers pay you. ” This advice about properly loving customers reminded me of a recent comment by Tom Ahern in his newsletter , after also citing Godin.

How Small Nonprofits Can Raise Money on Facebook

Kivi's Nonprofit Communications Blog

Here’s what your tab can look like for a specific project (it looks a little different if you are fundraising for the organization overall): Here are a few other changes: You can now set up a customized thank-you note that will go out automatically to your supporters.

How to Customize Blackbaud TeamRaiser to Run Successful Events


TeamRaiser is a great system that enables organizations to raise money for worthy causes. Screenshots of the customized search page on an iPhone. Thinking about how the process can be simplified for your willing participants will result in stronger recruitment and more money raised.

Customer Service Social Media Style: A Pulse of the Industry View Part 1

Diva Marketing Blog

Social (media customer) service" and the "social customer" are impacting how business is being conducted and will be conducted. Customers want to know they matter. Customers want to engage with people who want to build trusted relationships. The Social Customer.

Playing With House Money in Cause Marketing

Cause Related Marketing

Namely, that when it comes to philanthropy people love playing with house money. Tripadvisor , the big travel website that aggregates opinions and reviews is offering a little house money for you to use at Kiva, the lender that provides microloans primarily in the developing world. But people who took Hoffman up on his offer also invested $417,000 of their own money in recipients. million (some of the money was recycled).

We’re In It For The Money

The Agitator

Of course the fact that apparently had no plans to tell current clients of its change in direction and its current customers learned about it only through leaked internal documents hasn’t help dampen the drama.

Money 85

Cause Marketing 101: 5 Tactics for Raising Money from Businesses

Fundraising 123

This isn't about companies giving you money. Cause marketing raises money and raises awareness because you are gaining access to your partner's most valuable asset - their customers. . The ideal place is a busy store where customers normally pay cash, but cannot tip employees. This is one of the cheapest strategies, but one of the most lucrative ways to raise money. It's very customer friendly.

Grow your email list without spending money


They invite their customers to join them in some sort of action on your behalf and ask them to join your email list, with a link to your website email signup form.

List 100

Raising Money After Disaster, Tragedy: Two Resources

Selfish Giving

I had a front row seat to the Boston Marathon bombings and watched as businesses – with their customers and employees – contributed millions to the victims. Yesterday on the For Momentum blog I wrote a post on How Businesses Should Respond After a Tragedy.

Employee Fundraisers: A Better Way to Raise Money from Businesses

Selfish Giving

Of course, a top question was how to squeeze more money from the company checkbook. That's peanuts compared to how much you can raise from employees and customers." They want to raise money in their own way.

Ep205: This Waste Disposal Company Gives Nonprofits Trash Bags Full of Money

Selfish Giving

Today on CauseTalk Radio, Megan and I talk to James Mitchener , Marketing Manager at Waste Industries , about the Full Circle Project , a customer-driven fundraiser that to-date has donated nearly $1 million to charities in nine need areas.

Raise More Money From Businesses with Donation Boxes

Selfish Giving

Donation boxes – also called coin canisters – are one of the simplest and cheapest ways to raise money from businesses. The action happens at the register after customers buy something and they drop a few coins, or a buck or two, into a donation box. Sometimes the cashier gives the shopper a nudge – Cause Marketing 101 cause marketing coin canisters donation boxes finagle a bagel Kangaroo Express USO

Interview with Jamie Turner, Author of How To Make Money with Social Media

Diva Marketing Blog

In the past decade, along came the internet and with that new ways to connect with customers in a digital environment. How do you make money with social media?" . After all, businesses don’t do social media to be social – they do social media to make money.

Cause Marketing Limits Raise More Money

Selfish Giving

As [marketers of causes] approach people with $10,000 or $100,000 in the bank, this fear of not seeing a limit is very real, and if it’s not confronted, they will fail at both raising the money and generating satisfaction for the donor.

Raise more money online with a great headline


That’s starting to sound like real money! It’s based on the methodology of “solution selling”, where the sales professional first seeks to identify the customer’s pain, and only then attempts to address it with their product/service (framed as the “solution”). If you could change just one thing on your website’s donation page and get a 50% lift in the conversion rate, you’d probably do it in a heartbeat.

ATMs Giving Money to Causes

A. Fine Blog

Alas, it wasn’t true, rather Wells Fargo Bank had the following message on their ATM screens last month: The bottom line is that customers of Wells Fargo generally made (and can continue to make through April 15th) donations to the Red Cross for victims of the earthquake/tsunami in Japan.

Japan 45

3 Proven Ways to Raise More Money with Charity Checkout Fundraisers

Selfish Giving

Nonprofits and businesses that run charity checkout programs are always asking me how they can run a more successful program and raise more money. Here are three strategies that are guaranteed to raise you more money. Ask the Customer to Make a Donation.

Cards 52

Newsletter: Raise More Money at Checkout; Valentine's Day Cause Marketing ; Best Place to Sell Girl Scout Cookies

Selfish Giving

The Chronicle of Philanthropy recently ran an article on raising more money at the cash register. Checkout charity fundraisers raise big money. Now Patagonia wants to get its customers actively involved in its advocacy endeavors. Don't go where the money is.

What we learned about multichannel fundraising from raising money at year-end


Here’s why: We saw a big surge in direct mail donors going online to make their gifts, including the use of custom URLs. Although it seems like eons ago, our team at Mal Warwick | Donordigital is still taking stock of what the year-end giving trends mean for our client programs, and for nonprofit fundraising as a whole.

Cause Marketing and the Wisdom of Crowds

Cause Related Marketing

My cell phone service provider has used cause marketing to motivate customers to switch to electronic statements. And the money generated via cause marketing is especially valuable because it's unrestricted. That means that the charity/cause is free to use the money as it deems best.

KFC, Dairy Queen Show Nonprofits How to Raise Money at the Register [VIDEO]

Selfish Giving

Store managers volunteered at a Salvation Army to see firsthand where the money they raise will go. Customers won’t support the program unless you ask them!

Money for Good Interview 1: Secrets to connecting with supporters over time

Nonprofit Marketing Blog

Today, I’m sharing the first part of an interview I did with the folks behind the Money for Good study and nonprofit guidebook. As you know, in our guidebook, More Money for More Good , we discuss what information donors want, and how nonprofits can communicate that effectively.

Do You Miss Me?

Marketing for Nonprofits

My daughter’s martial arts school has mastered the art of customer service. Here is an example of Black Belt Martial Arts Center’s customer service in practice. 3) They make my husband and I feel like we’re still getting our money’s worth even though Talli isn’t training.

Class 45

EveryAction Acquires DonorTrends


The acquisition empowers EveryAction’s clients to raise more money and furthers EveryAction’s strategy of bringing innovation in revenue generation to its SaaS products. “We DonorTrends uses actionable data and analytics to empower nonprofits to raise more money and retain more donors.

CRM 262

Accept Online Donations | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Tis the season for email marketing. We can help. Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. Visit our website to learn more.

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction


Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. Higher Conversion Rates = Raising More Money. Rely on world-class customer support.

10 Things to Avoid in Email Campaigns | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

But its up to you to tell your customers just why October is so darn special. Since permission-based email marketing is all about staying in touch with your members and customers, giving your recipients a way to continue the conversation is a must. Tis the season for email marketing. We can help. Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services.

Donor Databases Aren't One-Size-Fits-All; Here's How to Find the Best Fit


That's why we've put together a collection of guides to the process of evaluating and selecting database tools, customized for several types of organizations that we commonly work with. Click on the icon below that best matches your organization to access a personalized guide to selecting database software that will power your efforts to save time, raise money, and maximize your impact on the world.

Affordable New Tools and Strategies for Online Activism | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Mozes will send your custom message back to them and capture their contact information for future alerts and messages. Tis the season for email marketing. We can help.

Optimized Mobile Donations Now with Apple Pay


According to Business Wire , e-commerce sites that have implemented Apple Pay have seen an increase in checkout conversion rate of up to 2x on mobile, and customers are able to checkout up to 60% faster with Apple Pay than with a credit card alone.