Customer Service Social Media Style: A Pulse of the Industry View Part 1

Diva Marketing Blog

Social (media customer) service" and the "social customer" are impacting how business is being conducted and will be conducted. Customers want to know they matter. Customers want to engage with people who want to build trusted relationships. The Social Customer.

A Quick Guide to Using Technology Throughout the Donor Engagement Process

J Campbell Social Marketing

Many people are most likely to respond to text messages over phone calls or emails, which often result in genuine and personal exchanges. Uploading this information into a customer relationship management (CRM) tool can be a great first step. Donor Segmentation.

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Get More from Your Donor Database

Getting Attention

That’s why I’ll be blogging lots of tips, tools and case studies on building out and using your database(s) to improve your supporter’s experience in 2014—via segmentation, serving customization content and personalization. Welcome to guest blogger, James Porter.

This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

Break these groups into segments by special interest, wants, previous actions, location, or any other combination of characteristics. That means you shape engagement to each person’s experience (more realistically, each segment of folks who share similar perspectives and experiences).

Semantic confusion surrounding modern marketing

Public Sector Marketing 2.0

Marketing: The management process through which goods and services move from concept to the customer (or citizen in the case of government). As a philosophy, it is based on thinking about your offering in terms of customer needs and their satisfaction.

This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

Break these groups into segments by special interest, wants, previous actions, location, or any other combination of characteristics. That means you shape engagement to each person’s experience (more realistically, each segment of folks who share similar perspectives and experiences).

Blasts 132

Applying Service-Dominant Logic to Social Marketing Programs

Social Marketing and Social Change

Many social marketing programs, and most public health ones, have shied away from working with their customers or members of their priority groups. Rather, we have stuck with the ‘marketing-to’ approach that Lusch (2007) describes as one of stimulating demand through use of the 4Ps in order to get customers to purchase goods, use services or adopt behaviors, and then be satisfied with their decision, in order to meet organizational (or social) objectives.

ISO Photos of Social Marketing and Social Change

Social Marketing and Social Change

In exchange your work will be acknowledged in the book and every photographer whose image(s) are included will receive a copy of the book. Principles for social marketing - People who receive value from each other through meeting or anticipating each other’s needs in the exchange of products, services, experiences and ideas with other people in their social network are a marketing system.

Flying Blind Fundraising

The Agitator

And once known, the customizing to reinforce and play back that identity should involve a lot more than starting a single sentence with “As someone who has [insert disease X], you know….” And often we even ‘exchange’ her name with dozens of other organizations that, in turn, rain down a hail of competing information before we’ve even had a chance to ‘bond’ with her.

Motrin: A Case Study In Social Media Marketing - Part 2

Diva Marketing Blog

It is critical to have strong communication systems in place that integrate muliple departments: marketing, PR, customer service, legal, sales, operations, etc. It is critical to listen and participate in your customers' online exchanges.

Fundraising at 40,000 Feet

Fundraising Breakthroughs

It’s simple : The video, which featured segments on four charities supported by AirCares, was only seven-minutes long and easy to watch.

Video 52

TweetChats #socialmedia

Diva Marketing Blog

The exchange of ideas was fast, furious, exciting. Although #socialmedia is structured around 3 20-minute segments each with a unique question, it was fascinating to watch the sidebar conversations occurring simultaneously. Add one more virtual place to network to your list.