Getting that second donation-interview with Melinda Snow Olson

Wild Woman Fundraising

She has created marketing programs, processes, and lead generation systems, and trained business owners and teams in the best ways to plan, execute, and follow-through on their marketing for greatest impact. Today we’re chatting with Melinda Snow Olson.

Determining Attrition in Service-Based Businesses

Non Profit Marketing 360

This allows you to 1) keep collecting data on them, 2) cross-sell them into the next purchase, and 3) nurture the relationship as new needs develop. Since you have already acquired the client, the cost of retention can be very low compared to lead generation. Spending a hundred dollars on a lunch seems nominal to the thousands spent on lead generation. But these small interactions and conversations can lead to great results.

Flat Earth Fundraising: Ignoring The Leaky Bucket

The Agitator

Recognize acquisition for what it is – lead generation. Consider this….