Determining Attrition in Service-Based Businesses
Non Profit Marketing 360
JULY 6, 2012
This allows you to 1) keep collecting data on them, 2) cross-sell them into the next purchase, and 3) nurture the relationship as new needs develop. Since you have already acquired the client, the cost of retention can be very low compared to lead generation. Spending a hundred dollars on a lunch seems nominal to the thousands spent on lead generation. But these small interactions and conversations can lead to great results.