I’m Perplexed And Confused

The Agitator

You can accept, or not, his arguments against each of these “fool’s errands” But then we get a bunch of shaman chant (otherwise known as “marketing speak”) about ‘up-selling’ and ‘cross-selling’ … which Kevin vastly prefers to ‘conversion’ So all this leaves me wondering … Should I never have tried to ‘convert’ online petition names into direct mail donors … raising big money in the process?

The Foibles & Follies Of Donor Conversion

The Agitator

Instead of cross-selling and upselling on these products too many fundraisers attempt to merge and blend the various lines of their business into a mythical donor pyramid that is built and defined by response to direct mail.”

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Flat Earth Fundraising: Ignoring The Leaky Bucket

The Agitator

The opportunity here is not avoiding bad experiences (that is obvious), the real opportunity is recognizing that service can actually improve the relationship and is a critical touchpoint, one that can help to further monetize the relationship with cross-sell and upsell. Consider this….

Interview with Alex Brown Author Great and Goodness Barbaro And His Legacy - Part 2

Diva Marketing Blog

I am also exploring e-version ideas for the book, and hoping they help cross-sell the hard cover book.

Determining Attrition in Service-Based Businesses

Non Profit Marketing 360

This allows you to 1) keep collecting data on them, 2) cross-sell them into the next purchase, and 3) nurture the relationship as new needs develop. Determining customer retention in a professional service business is one of the most difficult business metrics to calculate. One reason for this is the lack of key indicators that product goods retailers benefit from such as close, repetitive purchases, related products and services, lower priced items, and continual need.

Getting that second donation-interview with Melinda Snow Olson

Wild Woman Fundraising

In business, simple automated emails can help with lead conversion, customer acquisition, customer cross-sell and up-sell, customer retention – all jargon for engaging customers (and potential customers) in a deeper and more profitable relationship.