I’m Perplexed And Confused

The Agitator

You can accept, or not, his arguments against each of these “fool’s errands” But then we get a bunch of shaman chant (otherwise known as “marketing speak”) about ‘up-selling’ and ‘cross-selling’ … which Kevin vastly prefers to ‘conversion’ So all this leaves me wondering … Should I never have tried to ‘convert’ online petition names into direct mail donors … raising big money in the process?

Getting that second donation-interview with Melinda Snow Olson

Wild Woman Fundraising

In business, simple automated emails can help with lead conversion, customer acquisition, customer cross-sell and up-sell, customer retention – all jargon for engaging customers (and potential customers) in a deeper and more profitable relationship.

Email Retention Campaign Strategy

Non Profit Marketing 360

These cross-selling emails are great ways to build customer engagement and spending. Creating an effective email campaign focused on customer retention is a task based on data. Email has one of the highest ROI of any digital outreach platform available. It’s incredibly powerful, and when you are in a position of high readership (i.e. existing clients), you have a direct avenue to communication with your customer and a high likelihood of maximizing return.

Determining Attrition in Service-Based Businesses

Non Profit Marketing 360

This allows you to 1) keep collecting data on them, 2) cross-sell them into the next purchase, and 3) nurture the relationship as new needs develop. Determining customer retention in a professional service business is one of the most difficult business metrics to calculate. One reason for this is the lack of key indicators that product goods retailers benefit from such as close, repetitive purchases, related products and services, lower priced items, and continual need.

Agitator Cliff Notes: “The Why Axis

The Agitator

Additionally, because of this organization’s structure, even if someone opts out of future mailings, other brands can solicit those donors in acquisition as well – a true cross-selling opportunity.

Interview with Alex Brown Author Great and Goodness Barbaro And His Legacy - Part 2

Diva Marketing Blog

I am also exploring e-version ideas for the book, and hoping they help cross-sell the hard cover book.

The Foibles & Follies Of Donor Conversion

The Agitator

Instead of cross-selling and upselling on these products too many fundraisers attempt to merge and blend the various lines of their business into a mythical donor pyramid that is built and defined by response to direct mail.”

12 digital fundraising trends for 2012 #7 Getting Smarter With Email

Giving in a Digital World

Unfortunately, most charity email programmes I experience seem to comprise a monthly newsletter containing whatever information happened to be to-hand, rather than anything approaching being relevant to me and my donation history, or random cross-sell emails for fundraising and campaigning opportunities that are equally irrelevant.

Flat Earth Fundraising: Ignoring The Leaky Bucket

The Agitator

The opportunity here is not avoiding bad experiences (that is obvious), the real opportunity is recognizing that service can actually improve the relationship and is a critical touchpoint, one that can help to further monetize the relationship with cross-sell and upsell. Consider this….