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A Quick Guide to Using Technology Throughout the Donor Engagement Process

J Campbell Social Marketing

Many people are most likely to respond to text messages over phone calls or emails, which often result in genuine and personal exchanges. Uploading this information into a customer relationship management (CRM) tool can be a great first step. Donor Segmentation.

Get More from Your Donor Database

Getting Attention

That’s why I’ll be blogging lots of tips, tools and case studies on building out and using your database(s) to improve your supporter’s experience in 2014—via segmentation, serving customization content and personalization. Welcome to guest blogger, James Porter.