3 Questions Environmental Organizations Should Ask When Evaluating a CRM


Once you’ve made the decision to search for a new CRM for your nonprofit, the task can seem daunting. For environmental organizations, these are three questions that should be asked about any potential new CRM.

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Should your CRM include photos of each of your donors?


After I read this I began to wonder if, perhaps, fundraising CRM should include photos of each donor by syncing with open API’s that social media like Facebook, LinkedIn and Twitter provide. The post Should your CRM include photos of each of your donors? My uncle is a radiologist.

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5 Ways to Effectively Use Your CRM


A CRM is no different than any other tool that your nonprofit uses, in the sense that there is a difference between using it well enough to get by, and really getting the most bang for your buck. With effective testing, you’ll be maximizing the potential of your email program and your CRM.

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5 Signs Your Nonprofit Needs a New CRM


Change can be hard, especially for non-profits that are already stretching their resources and capacity to the maximum, but if you're continually running into the same problems with your CRM, it's probably time to start looking for a better solution to manage your member data.

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5 Features Environmental Organizations Need From Their CRM


In this series, we’ll be exploring the unique concerns that organizations in different fields consider when searching for a CRM software. For environmental organizations, an effective CRM will seamlessly enable both fundraising and advocacy.

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Should You Switch Your Nonprofit CRM? [Guest Post]


We asked Joe Fuld of The Campaign Workshop to take us through the process of determining whether a nonprofit organization should switch CRM tools. Here's what he had to say. strategy software nonprofit technology

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CRM and Customer Retention

Non Profit Marketing 360

Choosing a CRM. The most popular and recommended way to do this is with a Customer Relationship Management software, or CRM. Your CRM should allow you to not only collect information on the demographics of your customers, but also on the historical behaviors of your customers. This is the driving factor in selecting a CRM. The selection of a CRM should contain the sophistication to allow you to bring Website, email, and offline data into the record as well.

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How Nonprofit CRM Management Can Improve Donor Stewardship

Ann Green

If your organization is looking for ways to amp up your donor stewardship and build better relationships with supporters, look no further than your nonprofit Customer Relationship Management (CRM). Your CRM is full of useful management tools that can aid you in cultivating donors.

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CRM … Meet MRM

The Agitator

No sooner do direct marketing fundraisers get the message that success involves building relationships — customer relationship marketing (CRM) — when along comes MRM … mobile relationship marketing! Here’s a good summary of mobile usage data from a variety of sources, compiled for the Chief Marketing Officer Council. A few factoids that struck me: 4% of mobile users go online to advocate, compared to 41% of desktop users.

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Finding Data Management Solutions for Arts and Culture Organizations


Database and CRM systems for arts and cultural organizations should offer the capability for several key tasks: 1. Using a unified CRM is important when doing any type of mass communication, so that the message can be tailored based on all available data. CRM arts and culture

How To Find the Right Database For Social Justice and Advocacy Nonprofits


Using a unified CRM is important when doing any type of mass communication, so that the message can be tailored based on all available data. If you're looking for a CRM that fits the unique needs of social justice and advocacy organizations, or just wondering how yours stacks up - click below!

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Donor Databases Aren't One-Size-Fits-All; Here's How to Find the Best Fit


You can also find all of the information that you'll need in our general Ultimate Nonprofit's Guide to CRM Shopping ! CRM nonprofit toolsShopping for a donor database is a complicated process, which is made even more difficult when it is hard to find information about a software's compatibility with your organization's unique mission and needs.

5 Ways Technology Can Help Your Nonprofit Do More Good


software nonprofit technology CRMThe way people give is constantly changing. People may care about your cause, but it doesn’t mean they will donate. So what drives them?

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At Last! A CRM System Designed For Retention

The Agitator

That’s why my eyes brightened as I thumbed through the week’s press releases only to discover that Jay Love, the founder of eTapestry, has launched an online constituent relationship management system (CRM) to help small and mid-size nonprofits focus on engagement and retention.

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Halcyon's By The People Festival: How One Organization is Using Data to Unite People Around Art


CRM arts and cultureHalcyon is a DC-based arts and culture organization that brings together diverse groups of changemakers in art and social enterprise and provides a safe haven for their bold ideas to take flight.

4 Ways To Convince Your Nonprofit Board to Invest in Fundraising Tools


Get the details and data from vendors when you speak with them, compare them to your current CRM's performance, and calculate what the return on your investment will be. strategy software CRM nonprofit tools

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How To Find Effective Database Solutions for Social Services Organizations


Using a unified CRM is important when doing any type of mass communication, so that the message can be tailored based on all available data. CRM nonprofit tools

4 Ways Colleges Use Technology To Increase Campus Engagement


There are a variety of technologies available to help Student Activities professionals excel in their work, particularly Constituent Relationship Management (CRM) databases that allow easy tracking and management of campus events and general student involvement.

The Ultimate Guide to Choosing Nonprofit Technology


Don’t forget to download our CRM shopping guide (below) for step-by-step instructions for navigating the entire process, including helpful worksheets and more! For more, click below to download our step-by-step guide to shopping for a CRM for your nonprofit!

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Should Small Nonprofits Use Facebook as a Total CRM Solution?

Marketing for Nonprofits

Should very small nonprofits, i.e. orgs with staffs of 1 -2 people and/or mostly volunteer-led use Facebook as their CRM? In case you don't know this tech lingo, a CRM is a Customer Relationship Management system. For example, Salesforce is a CRM.

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3 Steps to Finding the Right Technology Vendor for Your Nonprofit


CRM nonprofit tools nonprofit technology seriesFor nonprofit staff, getting the most bang for your buck isn’t just a goal, it’s a way of life. Stretching resources to maximize output and impact is the name of the game for organizations working to make a difference in the world on limited budgets.

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Want to Fire Your Online Engagement System?

Getting Attention

Fundraising, advocacy, email marketing, events, eCommerce, and CRM are all standard components of most nonprofits’ online engagement software. Tools Advocacy crm donor management Firefly Partners fundraising Maureen Wallbeoff Nonprofit Communications

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5 Tech Best Practices Universities Should Use To Keep Alumni Connected


fundraising CRM Development donor management higher educationIn this blog series, we're focusing on how Higher Educational Institutions use technology to communicate with and engage their students and alumni.

5 Tech Best Practices Universities Should Use To Keep Alumni Connected


fundraising CRM Development donor management higher educationIn this blog series, we're focusing on how Higher Educational Institutions use technology to communicate with and engage their students and alumni.

Ask an Expert: Online Engagement Tool Trends + Advice


The sea of tech options for nonprofits is large and growing - what isn't is data-driven, expert advice on making tech decisions (as a CRM provider, we get it!). CRM engagement

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Reporter Seeks Sources on CRM for Medical/Health Charities

Cause Related Marketing

Hey everyone:Back again with another reporter source request. In this case the reporter is looking for products whose sale benefits a medical or health charity. See the details below.Warm regards,Paul Jones, PresidentAlden Keene & AssociatesSummary: Products Benefiting CharitiesCategory: GeneralName: Leigh Ann HubbardEmail: managingeditor@familydoctormag.comTitle: Managing EditorMedia Outlet

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EveryAction Development: Make Your Fundraising Tools Work For You


It has been an ongoing pain point for nonprofits using other CRM solutions, so we were determined to solve that problem. fundraising CRM donor managementIt’s no secret EveryAction’s best-in-class tools have been proven to help thousands of nonprofits raise more money while saving time on day-to-day operations.

How to Find a Charity Partner for a CRM Campaign

Cause Related Marketing

The 411 on Locating a Cause Right for Your Company Suppose you’re a community-minded company and you’re considering launching a cause-related marketing campaign, but in a world of causes, no cause is much more appealing than the next. Who do you partner with?This This question came to me while I was looking at the back of a bottle of 505 Southwestern Organic Green Chile Sauce. 505’s sauces are.

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Big Pressure for Big Data? Here’s What to Do

Getting Attention

Right-Things Right-Now Marketing Audience Research big data crm Nonprofit Communications nonprofit marketing

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Fundraising metrics: you have to see them to believe them


Synced with CRM? So far, the system syncs with Little Green Light CRM , Neon CRM , Kindful CRM , Etapestry CRM, and Araize CRM. I always hated when my staff sent me an Excel file showing our astounding growth.

Join Cause-Related Marketing, Get a CRM Tool You Can Use Now

Cause Related Marketing

Kind Readers:Joanna F. is the latest person to join the Cause-Related Marketing Googlegroup.You can join, too. When you do, each new posting to Cause-Related Marketing comes directly to your email box.As an inducement, everyone that joins receives a copy of the "Five Flavors of Cause-Related Marketing" which explains Cause-Related Marketing in an easy-to-follow matrix and includes examples.

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CO-OP FInancial Services and Children's Miracle Network Roll Out an Old-School CRM Campaign

Cause Related Marketing

An Old Campaigner Returns to the Dance FloorRight now in the United States ballroom dancing. of all things. is hot, hot, hot.It seems that everything old is new again. For instance, Children's Miracle Network, where I spent seven years, is the beneficiary of an old-school cause-related marketing campaign of the kind I haven't seen from them in years.To be fair, the staff at Children’s.

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Are you sure your nonprofit is ready for social media?

J Campbell Social Marketing

Do you have a CRM system? Marketing Nonprofits Social Media Strategy CRM Hierarchy of needs Idealware Maslow Technology Assessment Maslow’s hierarchy of needs is a psychological theory proposed by Abraham Maslow in 1943.

Improve Donor Stewardship with These 5 Proven Strategies

Fundraising Coach

Love (Stewardship) Guest Posts crm donor retentionTo successfully retain donors , nonprofits need to invest time into cultivating and maintaining long-lasting relationships, from the first donation onward.

The Role of the Free Agent and Fundraising


You don’t have to use a slick and fancy CRM system (tho they can help), but mainly, you need to be detailed, diligent and deliberate. This is my second post in my seven-day quest to raise $1100 to provide seven roofs for seven Guatemalan families.

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Why Projects Fail, Part 3

JCA Insights

I have seen this scenario many times: “We need a new CRM system. You should hire me to implement you CRM software. Uncategorized CRM Implementation Nonprofit Project ManagementThis is the third and final installment of Why Projects Fail.

Listen in: Hot Technology Topics Nonprofits Are Talking About in 2012

JCA Insights

For example, as legacy CRM systems begin showing their age and the gap between the functionality of older and newer systems widens, we’re seeing more organizations undertake system selections, implementations and/or upgrades as well as integrations between systems. Drowning in data: Most nonprofits now have sophisticated CRM systems but have been stalled in their ability to interpret the glut of data.

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Out of the Shadows: The danger of shadow databases and the 3 keys to eliminating them

JCA Insights

Shadow systems can be a serious problem in any organization, because manually updating and synchronizing information between your CRM system or donor database (the primary system of record) and these extra lists is time-consuming and often overlooked. Uncategorized CRM donor systems Fundraising SystemImagine this scenario: An important donor calls your organization asking why she did not receive her invitation to the annual VIP luncheon.

Donors give when THEY want to give, not when YOU want them to give


Related Posts: >>Should your CRM include photos of each of your donors? It ain’t about you. Unsuccessful fundraisers want donors to give on their timeline, not the donor’s. They think they can make the donor ‘move’ when they want them to ‘move’ They ignore where the donor resides in the consideration process.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

For a deeper look at messaging to different personas, check out their article on Using CRM and Donor Management Software to Talk Anyone. What time is it? Mixed Links time!

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