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Creative Brief Boosts Support & Participation (Case Study)

Getting Attention

Today, I’d like to share one of the greatest challenges—Many smaller organizations, like mine, don’t have an explicit, documented process for creative workflow. But what I do know is that most of my career successes were built on the foundation of a documented creative workflow. Try a Creative Brief for Your Next Event or Media Op.

Being More Creative

Social Marketing and Social Change

Being ‘creative’ or ‘innovative’ doesn’t happen by simply giving people permission to do so. Strong positioning leads to strong, creative ideas.

Making Room for Creativity

Kivi's Nonprofit Communications Blog

Are you giving yourself time away from your work problems so that you can solve them more creatively? It’s true. Get Your Annual Pass Now.

3 big reasons why some fundraisers should not critique creative


Here at MarketSmart, we know that critiques of creative should be based in reality, drawn from experience, and aligned with an understanding of your target audience. The post 3 big reasons why some fundraisers should not critique creative appeared first on MarketSmart | . Be careful with your critiques. LEAVE YOUR COMMENTS BELOW!

Making It Work – Nonprofits and Pro Bono Creative

Getting Attention

Use discretion when it comes to choosing your creative consultant. For Creative Agencies: Make sure your staff is fully committed to the cause.

Creative Brief Questions: What’s Included in Yours?

Kivi's Nonprofit Communications Blog

A creative brief is a quick worksheet that you fill out before you get started on any significant piece of communications work. What is it?

Being Creative

The Agitator

Being innovative means being creative. And what are the prerequisites of being creative?

Creative or Consistent? How About Both.

Mission Minded

On the one hand, each season brings new offerings for your audiences and new goals for your team—this is especially true […].

Are you as creative as Red Box?

Fundraising Coach

Share and Enjoy: Other Possibly Related posts: Creative messages stick! Hugging a huge DVD dispensing box. And it’s really easy!

10 Ways to Creatively Ask Friends and Family for Money

Fundraiser Ideas

That is, until I started asking them in creative ways. Creative Way #1: Replace a Gift with a Donation. Creative Way #2: Host a Game Night Party. Creative Way #3: Provide a Service. Creative Way #4: Sacrifice for a Donation. Creative Way #5: Give Something in Exchange for the Contribution. No related posts.

Creative messages stick!

Fundraising Coach

What can you do TODAY to creatively communicate your story? I must’ve received it 4-6 months ago. But I kept this card. c) Marc A. Engag

Be Creative.

Marketing for Nonprofits

This is a BEAUTIFUL example of creativity at work in promoting a nonprofit - in this case the AARP.

The 12 Things You Are Not Taught in School About Creative Thinking – Part 2

Kivi's Nonprofit Communications Blog

Creative Ideas Nonprofit Communications Professional DevelopmentWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now.

The 12 Things You Are Not Taught in School About Creative Thinking – Part 1

Kivi's Nonprofit Communications Blog

Creative Ideas Nonprofit Communications Professional DevelopmentWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now.

Better Donor Communications, Or Creative Destruction?

The Agitator

” Says George: “Donors start feeling swindled, jaded, and finally, less generous. But that’s often what happens. ” Amen!

Fighting the (d)evolution of creativity

Nonprofit Marketing Blog

If only we could stay as creative as we start. Now you have the stuff of creativity and not the world of PowerPoint What do you see?

3 questions to spark more creative outreach

Nonprofit Marketing Blog

million nonprofits in the US alone, you need creativity to cut through the clutter. This was one of my first posts, from years ago. With 1.8

3 tips for being calmer and more creative

Nonprofit Marketing Blog

You’re taking care of your creative brain - and the benefits will extend to all of your life HBR has a nice post this week on quieting your mind - and recharging it. You can check out the whole article here , and I’ve posted a quick summary. Try one or all of these three practices: 1. Try to focus only on that.

Calling All Creative for Good Projects


They should demonstrate a smart strategy, top-notch creative work, impressive results and have been active within the past five years.

A creative way for an arts organization to communicate

Nonprofit Marketing Blog

I’m often asked by people who work in the arts how to best express the essence of their cause in a compelling way.

Cause Marketing Creative that Leaves Me Cold

Cause Related Marketing

At I often review elements of cause marketing campaigns but I generally shy away from reviewing creative.

How to Stay Sane, Creative & Productive: The Nonprofit Marketing Balancing Act – #11NTCbalance

Getting Attention

I have so much to do but don’t know where to start! Manage up and build leadership buy-in on priorities you set. you have your own job to do).

Inspiration: Some creative (and wacky) campaigns for social good

Nonprofit Marketing Blog

Looking for some inspiration or entertainment? Mashable has some fun reads for a Saturday morning! 5 Ways Museums are Reaching Audiences Online.

Creativity Killers

The Agitator

I’ve read heaps of academic literature and pop psychology on “creativity&# and where it comes from, whether it can be nurtured, what other traits are associated with it, etc. The article, 8 Bad Habits That Crush Your Creativity And Stifle Your Success , appeared on Copyblogger. The Expert Syndrome. Fear of failure.

A creative way to thank your donors: The video

Nonprofit Marketing Blog

Your donors give you gifts. What’s the gift you give back? It should be gratitude. Here’s a great example from one of the wonderful people who reads this blog. Ingrid kindly agreed to my sharing her email to me and this video. Funny - but I didn’t open it when it was sent in an email. Enjoy! Ingrid Harding. Girl Power 2 Cure, Inc.

Class 15

Donordigital expands strategic and creative leadership and opens Washington, DC office


We are excited that the creative and strategic expertise they bring will enhance our clients’ leadership in the online space.”. “It

Creative inspiration and a nekkid man’s essence

Nonprofit Marketing Blog

I hope you liked yesterday’s video. Today, I offer further inspiration, this time from Tricia Rose Burt. I find this seriously refreshing. Enjo

Some offbeat ideas for creative nonprofits

Nonprofit Marketing Blog

Completing the Labor Day weekend theme of creativity here on the blog, I wanted to highlight my friend Kivi Leroux Miller’s recent blog roundup on “Quirky, Kooky, and Off-Beat Nonprofit Marketing and Fundraising ,&# in case you missed it. Among the mind-expanding possibilities: 1. An appeal from a hummingbird.

How an Agency Should Evaluate Its Cause Marketing Creative

Cause Related Marketing

Agencies care about achieving higher creative standards. But in my view what should matter most for agencies is the degree to which the creative they produced is aligned with the nonprofit’s goals and objectives. Or did they bring creative that won cheers from their peers and yawns from the nonprofit's stakeholders?

Video treat: Take 18 minutes to be creatively renewed

Nonprofit Marketing Blog

Long weekends are a great time to get back in touch with your creative side, which tends to get stamped out in meetings and inbox inundations during the week. Treat yourself today to 18 minutes of creative inspiration from Tor Myhren. Raise your creative quotient with this stimulating video. (If I certainly swear by it. (If

Use the Power of Pokémon Go for Good (and Have Some Fun)

Kivi's Nonprofit Communications Blog

Creative Ideas Nonprofit Communications Social NetworkingHow do you get six 20-something guys to sit on the steps of your church?

YOU HAD ME AT HELLO: 54 Ideas For Strong Leads And Smooth Transitions in Your Appeals and Action Alerts

Kivi's Nonprofit Communications Blog

Copywriting Creative Ideas Nonprofit Communications Photo Credit: p/oQdBuA. You’re not alone. VERY BAD. Leads.

Lead 132

Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)

Kivi's Nonprofit Communications Blog

Creative Ideas Marketing Team Nonprofit Communications nptech Online Marketing Social NetworkingImage Source: Maybe.

Make About Us Page an Invitation, Not a Recitation

Kivi's Nonprofit Communications Blog

CCC has been creatively effective in organizing the About Us content for ease of us (see the sidebar, with links to subsections).

Sharing the MLK, Jr. Holiday in a Culturally Competent Way

Kivi's Nonprofit Communications Blog

Creative Ideas Cultural Competency Ideas for Nonprofit Writers Nonprofit CommunicationsThey were spat on, hosed down, bullied, and threatened.

7 Tips for Building an Incredibly Useful Email Swipe File

Kivi's Nonprofit Communications Blog

This creative streams into my email inbox every day in the form of emails. Copywriting Creative Ideas Nonprofit CommunicationsI steal.

Build 75

How can you stay creative in fundraising?

Wild Woman Fundraising

How can you stay creative in fundraising? Maybe it is true, that if you really want to get creative, take a nap! ART IS WORK.

Creating Your Nonprofit’s Version of the #IceBucketChallenge

Kivi's Nonprofit Communications Blog

Of course, the real questions behind that are “How come we aren’t raising a bazillion dollars online?” Backlash is inevitable.

Viral 127

Thanks In Advance

The Agitator

Communications Copywriting / creative Online fundraising and marketing premium

How This Nonprofit Got More Out of Their Annual Report [Infographic]

Kivi's Nonprofit Communications Blog

Annual Reports Creative Ideas Graphic Design Nonprofit Communications Trends Answer will be up tomorrow).” ” .