Getting Attention

APRIL 6, 2016

Today, I’d like to share one of the greatest challenges—Many smaller organizations, like mine, don’t have an explicit, documented process for creative workflow. But what I do know is that most of my career successes were built on the foundation of a documented creative workflow. Here’s how to put a creative brief to work: Document Your Outreach: Two Examples. Try a Creative Brief for Your Next Event or Media Op.

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Case Study Creative Case Studies 54

Social Marketing and Social Change

MARCH 9, 2015

How can social marketers put more creativity and innovation into their work to inspire and move people and communities to better health and improved well-being? Being ‘creative’ or ‘innovative’ doesn’t happen by simply giving people permission to do so.

Creative 25

Creative Behavior Differentiation Marketing 25

Kivi's Nonprofit Communications Blog

OCTOBER 17, 2011

Are you giving yourself time away from your work problems so that you can solve them more creatively? Yes, you need to stop thinking about them in order to actually get anything creative to happen. How can you build more space for deep and creative thinking into your work life?

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Creative Philanthropy Conference Guide 31

Getting Attention

MARCH 17, 2011

Welcome back to guest blogger, Susie Bowie, Communications Manager at the Community Foundation of Sarasota County … There’s an unexpected stranger standing at the intersection between nonprofit organizations and creative agencies offering “free” website, advertising or marketing services.

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Creative Work Agency Faith 61

Kivi's Nonprofit Communications Blog

SEPTEMBER 10, 2012

Blogging Content Curation Content Marketing Copywriting Creative Ideas E-Newsletters Ideas for Nonprofit Writers Nonprofit Communications writing prompts“Content is King,” they say.

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October Creative Ideas Columbus 47

Kivi's Nonprofit Communications Blog

OCTOBER 5, 2016

A creative brief is a quick worksheet that you fill out before you get started on any significant piece of communications work. You can also use a creative brief as a mini-strategy for how you’ll use a particular social media channel (e.g.

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Creative Marketing Budget Measure 21

Fundraiser Ideas

MAY 17, 2012

That is, until I started asking them in creative ways. Creative Way #1: Replace a Gift with a Donation. Creative Way #2: Host a Game Night Party. Creative Way #3: Provide a Service. Creative Way #4: Sacrifice for a Donation. Creative Way #5: Give Something in Exchange for the Contribution. Creative Way #6: Save the Change. Creative Way #7: Ask for Their Input. Creative Way #8: Make Something to Sell.

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Creative Fundraiser Fundraising Raffle 65

iMarketSmart

MARCH 24, 2017

Here at MarketSmart, we know that critiques of creative should be based in reality, drawn from experience, and aligned with an understanding of your target audience. The post 3 big reasons why some fundraisers should not critique creative appeared first on MarketSmart | . Recently one of our beloved clients critiqued something we thought she should do by saying, “Well if I saw that envelope I’d throw it in the trash!”

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Marketing Donors Major Donors Target 13

Marketing for Nonprofits

JANUARY 12, 2010

This is a BEAUTIFUL example of creativity at work in promoting a nonprofit - in this case the AARP. What are you doing to tell your story in a unique, empowering, memorable and creative way? Tags: creative Allison Fine online video

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Creative Online Promotion Case 9

Mission Minded

FEBRUARY 4, 2015

If your organization creates campaigns year after year, you know the challenge: How do you make sure your creative stays true to your brand, while also bringing something fresh and new to the table?

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Team Creative Audience Nonprofit 20

Fundraising Coach

SEPTEMBER 18, 2011

Share and Enjoy: Other Possibly Related posts: Creative messages stick! Yesterday, I got an email from Red Box asking me to take a picture of myself hugging a Red Box. Hugging a huge DVD dispensing box. Why haven’t I done this with my nonprofit?! This is a simple tactic of creating buzz.

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Kentucky Creative Buzz Tactics 36

Kivi's Nonprofit Communications Blog

FEBRUARY 20, 2013

Creative Ideas Nonprofit Communications Professional DevelopmentWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Creative 25

Creative Link School Ideas 25

The Agitator

MARCH 7, 2013

Whether we are talking about self-regulation, requiring nonprofits to live a limited life span by law, or accreditation systems, we should be thinking about new ways to support creative destruction.

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Creative NPR PR Charitable 18

Kivi's Nonprofit Communications Blog

FEBRUARY 19, 2013

Creative Ideas Nonprofit Communications Professional DevelopmentWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Link 24

Link Creative School Ideas 24

Fundraising Coach

JUNE 10, 2011

What can you do TODAY to creatively communicate your story? Cleaning my desk, I just found this “chew on this&# card from our local homeless shelter. I must’ve received it 4-6 months ago. In that time, I’ve thrown out more pamphlets and brochures than I can count.

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Cards Creative Statistics Paper 17

Nonprofit Marketing Blog

NOVEMBER 11, 2011

If only we could stay as creative as we start. Now you have the stuff of creativity and not the world of PowerPoint Cartoon by the Marketoonist, Tom Fishburne. Here’s one little exercise to try to avoid this devolution.

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Museum Creative Statistics Photos 18

Nonprofit Marketing Blog

MAY 29, 2011

million nonprofits in the US alone, you need creativity to cut through the clutter. This was one of my first posts, from years ago.

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Outreach Creative Question Lead 19

Nonprofit Marketing Blog

DECEMBER 27, 2012

You’re taking care of your creative brain - and the benefits will extend to all of your life HBR has a nice post this week on quieting your mind - and recharging it. You can check out the whole article here , and I’ve posted a quick summary. Try one or all of these three practices: 1. Mini-meditation : For 10 minutes on public transportation each morning, close your eyes and imagine a relaxing scene like a tree or waterfall. Try to focus only on that.

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Creative Aging Practices Tips 20

SocialButterfly

JANUARY 23, 2013

The World Economic Forum’s Global Agenda Council on “The Future of Media” is leading an effort to celebrate and amplify “ Creative for Good ” projects. Creative for Good. How are you mixing art and science for good?

Domain 11

Domain Forum Political February 11

Nonprofit Marketing Blog

MAY 31, 2011

I’m often asked by people who work in the arts how to best express the essence of their cause in a compelling way. This weekend I encountered a wonderful example. When I was reading The New Yorker, an ad for the Museum of Modern Art (AKA Moma) caught my eye.

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Museum Creative Opinions Ads 24

The Agitator

OCTOBER 11, 2010

I’ve read heaps of academic literature and pop psychology on “creativity&# and where it comes from, whether it can be nurtured, what other traits are associated with it, etc. But here is one of the most concise and useful treatments I’ve seen regarding the blockages that can impede the creativity, at whatever level, of any of us … and how to avoid them. The article, 8 Bad Habits That Crush Your Creativity And Stifle Your Success , appeared on Copyblogger.

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Creative Association Associations Content 3

Kivi's Nonprofit Communications Blog

MAY 18, 2017

If you want to unleash your supporter’s creativity, invite them to submit ideas for a bumper sticker contest. Creative Ideas Ideas for Nonprofit Writers Nonprofit Communications Online MarketingLooking for ways to engage supporters online?

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Ideas Online August Summer 99

Getting Attention

MARCH 22, 2011

I have so much to do but don’t know where to start!

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New York City Seattle ROI Product 28

Nonprofit Marketing Blog

AUGUST 20, 2011

Looking for some inspiration or entertainment? Mashable has some fun reads for a Saturday morning! 5 Ways Museums are Reaching Audiences Online. There are great ideas in here, from the Museum of the City of New York posting a piece of artwork along with a mystery building on Facebook each week.

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Museum Philadelphia New York Trends 17

Nonprofit Marketing Blog

JULY 16, 2011

Your donors give you gifts. What’s the gift you give back? It should be gratitude. Here’s a great example from one of the wonderful people who reads this blog. Ingrid kindly agreed to my sharing her email to me and this video. Katya—had to share this great video my alma mater, Davidson College just sent out as a thank you for meeting our 60% participation goal for 9 years straight. Funny - but I didn’t open it when it was sent in an email.

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Class College Creative Email 15

Cause Related Marketing

DECEMBER 12, 2011

At Causemarketing.biz I often review elements of cause marketing campaigns but I generally shy away from reviewing creative. That's because I don’t have a hardcore agency creative background. But the art part of the creative leaves me cold.

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Christmas Ads Agency Objectives 11

DonorDigital

JUNE 2, 2011

During his tenure, Operation Smile won the Nonprofit of the Year Award from the Direct Marketing Association for excellence in direct marketing creativity and strategy. Donordigital announced on June 1, 2011, the hiring of online fundraising veterans Eric Overman and Adam Ruff.

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Political Awards Interactive Washington 17

Nonprofit Marketing Blog

SEPTEMBER 4, 2011

Since it’s a holiday weekend - and I’ve resolved to stay in a creative space - I’m continuing the theme of unleashing your right brain.

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Holiday Video Creative 10

Nonprofit Marketing Blog

SEPTEMBER 5, 2011

Completing the Labor Day weekend theme of creativity here on the blog, I wanted to highlight my friend Kivi Leroux Miller’s recent blog roundup on “Quirky, Kooky, and Off-Beat Nonprofit Marketing and Fundraising ,&# in case you missed it.

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Club Prospect Case Donors 6

Nonprofit Marketing Blog

SEPTEMBER 3, 2011

Long weekends are a great time to get back in touch with your creative side, which tends to get stamped out in meetings and inbox inundations during the week. Treat yourself today to 18 minutes of creative inspiration from Tor Myhren. Raise your creative quotient with this stimulating video. (If If you love Patchett and want her advice on writing and creativity, read her new short tome, The Getaway Car.).

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Click Writing Creative Email 7

Kivi's Nonprofit Communications Blog

MARCH 3, 2015

Copywriting Creative Ideas Nonprofit Communications Photo Credit: https://flic.kr/p/oQdBuA. p/oQdBuA. Do you break out in a sweat trying to write the first line of your email appeal or advocacy alert? And do you struggle with connecting ideas in your donor communications? .

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Lead Leads Ideas News 132

Kivi's Nonprofit Communications Blog

JULY 12, 2016

Creative Ideas Nonprofit Communications Social NetworkingThis weekend my Facebook news feed was an extreme mixture of horrible news and people playing Pokémon Go.

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Church July Facebook News 99

Cause Related Marketing

JUNE 7, 2012

Agencies care about achieving higher creative standards. But in my view what should matter most for agencies is the degree to which the creative they produced is aligned with the nonprofit’s goals and objectives. Or did they bring creative that won cheers from their peers and yawns from the nonprofit's stakeholders? How should an agency evaluate a cause marketing campaign it had a hand in creating? Agencies have their own unique gloss on evaluating the success of a campaign.

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Trade Benchmark Campaign Objectives 9

Kivi's Nonprofit Communications Blog

MARCH 23, 2017

Communications is a creative and constantly changing field with many different options and choices. You could also ask the person who came up with the idea to help you complete a creative brief. Content Marketing Creative Ideas Productivity

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Ideas Review Marketing Process 57

Kivi's Nonprofit Communications Blog

MAY 21, 2015

It’s a tactic well suited for arts organizations and orgs with great visuals (think food porn), but any org can use it with a little creative thinking. Creative Ideas Marketing Team Nonprofit Communications nptech Online Marketing Social NetworkingImage Source: https://flic.kr/p/dzN6Vp.

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Social Media Tips Museum Photos 114

Kivi's Nonprofit Communications Blog

MAY 14, 2015

CCC has been creatively effective in organizing the About Us content for ease of us (see the sidebar, with links to subsections). Copywriting Creative Ideas Nonprofit Communications Writing for the Web

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Content Sites Impression Trust 87

Wild Woman Fundraising

MARCH 4, 2014

How can you stay creative in fundraising? Maybe it is true, that if you really want to get creative, take a nap! ” Glaser says, “ There’s no such thing as a creative type. As if creative people can just show up and make stuff up.

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Review Satisfaction Writing Letter 2

Kivi's Nonprofit Communications Blog

AUGUST 21, 2014

Advocacy Creative Ideas Fundraising Nonprofit Communications Nonprofit Marketing Strategy Nonprofit Personality Online Marketing Social Networking Trends

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Viral Sports Fundraiser Fundraising 127

Kivi's Nonprofit Communications Blog

AUGUST 20, 2015

It’s called a swipe file, a collection of proven or inspirational creative that copywriters and art directors keep as a ready reference of ideas for projects. This creative streams into my email inbox every day in the form of emails. Copywriting Creative Ideas Nonprofit Communications

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Build Tips Email Holiday 75

SocialButterfly

JANUARY 23, 2013

The World Economic Forum’s Global Agenda Council on “The Future of Media” is leading an effort to celebrate and amplify “Creative for Good” projects. Creative for Good. How are you mixing art and science for good?

Social 2

Social Domain Political February 2