Creative Brief Boosts Support & Participation (Case Study)

Getting Attention

Today, I’d like to share one of the greatest challenges—Many smaller organizations, like mine, don’t have an explicit, documented process for creative workflow. But what I do know is that most of my career successes were built on the foundation of a documented creative workflow. Here’s how to put a creative brief to work: Document Your Outreach: Two Examples. Try a Creative Brief for Your Next Event or Media Op.

Being More Creative

Social Marketing and Social Change

How can social marketers put more creativity and innovation into their work to inspire and move people and communities to better health and improved well-being? Being ‘creative’ or ‘innovative’ doesn’t happen by simply giving people permission to do so.

Trending Sources

Making Room for Creativity

Kivi's Nonprofit Communications Blog

Are you giving yourself time away from your work problems so that you can solve them more creatively? Yes, you need to stop thinking about them in order to actually get anything creative to happen. How can you build more space for deep and creative thinking into your work life?

Making It Work – Nonprofits and Pro Bono Creative

Getting Attention

Welcome back to guest blogger, Susie Bowie, Communications Manager at the Community Foundation of Sarasota County … There’s an unexpected stranger standing at the intersection between nonprofit organizations and creative agencies offering “free” website, advertising or marketing services.

Creative Ideas for Nonprofit Writers for October and Beyond

Kivi's Nonprofit Communications Blog

Blogging Content Curation Content Marketing Copywriting Creative Ideas E-Newsletters Ideas for Nonprofit Writers Nonprofit Communications writing prompts“Content is King,” they say.

10 Ways to Creatively Ask Friends and Family for Money

Fundraiser Ideas

That is, until I started asking them in creative ways. Creative Way #1: Replace a Gift with a Donation. Creative Way #2: Host a Game Night Party. Creative Way #3: Provide a Service. Creative Way #4: Sacrifice for a Donation. Creative Way #5: Give Something in Exchange for the Contribution. Creative Way #6: Save the Change. Creative Way #7: Ask for Their Input. Creative Way #8: Make Something to Sell.

Creative Brief Questions: What’s Included in Yours?

Kivi's Nonprofit Communications Blog

A creative brief is a quick worksheet that you fill out before you get started on any significant piece of communications work. You can also use a creative brief as a mini-strategy for how you’ll use a particular social media channel (e.g.

Creative Strategies to Get the Media to Cover Your Next Event

Kivi's Nonprofit Communications Blog

Find out what the media really needs before, during, and after your event with journalist and nonprofit consultant, Antionette Kerr, during her next webinar: Creative Strategies to Get the Media to Cover Your Next Event. Do you expect the media to attend your fundraisers or other events?

3 big reasons why some fundraisers should not critique creative


Here at MarketSmart, we know that critiques of creative should be based in reality, drawn from experience, and aligned with an understanding of your target audience. The post 3 big reasons why some fundraisers should not critique creative appeared first on MarketSmart | . Recently one of our beloved clients critiqued something we thought she should do by saying, “Well if I saw that envelope I’d throw it in the trash!”

Be Creative.

Marketing for Nonprofits

This is a BEAUTIFUL example of creativity at work in promoting a nonprofit - in this case the AARP. What are you doing to tell your story in a unique, empowering, memorable and creative way? Tags: creative Allison Fine online video

Creative or Consistent? How About Both.

Mission Minded

If your organization creates campaigns year after year, you know the challenge: How do you make sure your creative stays true to your brand, while also bringing something fresh and new to the table?

Are you as creative as Red Box?

Fundraising Coach

Share and Enjoy: Other Possibly Related posts: Creative messages stick! Yesterday, I got an email from Red Box asking me to take a picture of myself hugging a Red Box. Hugging a huge DVD dispensing box. Why haven’t I done this with my nonprofit?! This is a simple tactic of creating buzz.

The 12 Things You Are Not Taught in School About Creative Thinking – Part 2

Kivi's Nonprofit Communications Blog

Creative Ideas Nonprofit Communications Professional DevelopmentWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Better Donor Communications, Or Creative Destruction?

The Agitator

Whether we are talking about self-regulation, requiring nonprofits to live a limited life span by law, or accreditation systems, we should be thinking about new ways to support creative destruction.

The 12 Things You Are Not Taught in School About Creative Thinking – Part 1

Kivi's Nonprofit Communications Blog

Creative Ideas Nonprofit Communications Professional DevelopmentWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Creative messages stick!

Fundraising Coach

What can you do TODAY to creatively communicate your story? Cleaning my desk, I just found this “chew on this&# card from our local homeless shelter. I must’ve received it 4-6 months ago. In that time, I’ve thrown out more pamphlets and brochures than I can count.

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Calling All Creative for Good Projects


The World Economic Forum’s Global Agenda Council on “The Future of Media” is leading an effort to celebrate and amplify “ Creative for Good ” projects. Creative for Good. How are you mixing art and science for good?

Fighting the (d)evolution of creativity

Nonprofit Marketing Blog

If only we could stay as creative as we start. Now you have the stuff of creativity and not the world of PowerPoint Cartoon by the Marketoonist, Tom Fishburne. Here’s one little exercise to try to avoid this devolution.

3 questions to spark more creative outreach

Nonprofit Marketing Blog

million nonprofits in the US alone, you need creativity to cut through the clutter. This was one of my first posts, from years ago.

3 tips for being calmer and more creative

Nonprofit Marketing Blog

You’re taking care of your creative brain - and the benefits will extend to all of your life HBR has a nice post this week on quieting your mind - and recharging it. You can check out the whole article here , and I’ve posted a quick summary. Try one or all of these three practices: 1. Mini-meditation : For 10 minutes on public transportation each morning, close your eyes and imagine a relaxing scene like a tree or waterfall. Try to focus only on that.

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Creativity Killers

The Agitator

I’ve read heaps of academic literature and pop psychology on “creativity&# and where it comes from, whether it can be nurtured, what other traits are associated with it, etc. But here is one of the most concise and useful treatments I’ve seen regarding the blockages that can impede the creativity, at whatever level, of any of us … and how to avoid them. The article, 8 Bad Habits That Crush Your Creativity And Stifle Your Success , appeared on Copyblogger.

How to Stay Sane, Creative & Productive: The Nonprofit Marketing Balancing Act – #11NTCbalance

Getting Attention

I have so much to do but don’t know where to start!

5 Clever Online Engagement Ideas for Nonprofits

Kivi's Nonprofit Communications Blog

If you want to unleash your supporter’s creativity, invite them to submit ideas for a bumper sticker contest. Creative Ideas Ideas for Nonprofit Writers Nonprofit Communications Online MarketingLooking for ways to engage supporters online?

Ideas 101

A creative way for an arts organization to communicate

Nonprofit Marketing Blog

I’m often asked by people who work in the arts how to best express the essence of their cause in a compelling way. This weekend I encountered a wonderful example. When I was reading The New Yorker, an ad for the Museum of Modern Art (AKA Moma) caught my eye.

Cause Marketing Creative that Leaves Me Cold

Cause Related Marketing

At I often review elements of cause marketing campaigns but I generally shy away from reviewing creative. That's because I don’t have a hardcore agency creative background. But the art part of the creative leaves me cold.

Donordigital expands strategic and creative leadership and opens Washington, DC office


During his tenure, Operation Smile won the Nonprofit of the Year Award from the Direct Marketing Association for excellence in direct marketing creativity and strategy. Donordigital announced on June 1, 2011, the hiring of online fundraising veterans Eric Overman and Adam Ruff.

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Inspiration: Some creative (and wacky) campaigns for social good

Nonprofit Marketing Blog

Looking for some inspiration or entertainment? Mashable has some fun reads for a Saturday morning! 5 Ways Museums are Reaching Audiences Online. There are great ideas in here, from the Museum of the City of New York posting a piece of artwork along with a mystery building on Facebook each week.

A creative way to thank your donors: The video

Nonprofit Marketing Blog

Your donors give you gifts. What’s the gift you give back? It should be gratitude. Here’s a great example from one of the wonderful people who reads this blog. Ingrid kindly agreed to my sharing her email to me and this video. Katya—had to share this great video my alma mater, Davidson College just sent out as a thank you for meeting our 60% participation goal for 9 years straight. Funny - but I didn’t open it when it was sent in an email.

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YOU HAD ME AT HELLO: 54 Ideas For Strong Leads And Smooth Transitions in Your Appeals and Action Alerts

Kivi's Nonprofit Communications Blog

Copywriting Creative Ideas Nonprofit Communications Photo Credit: p/oQdBuA. Do you break out in a sweat trying to write the first line of your email appeal or advocacy alert? And do you struggle with connecting ideas in your donor communications? .

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Use the Power of Pokémon Go for Good (and Have Some Fun)

Kivi's Nonprofit Communications Blog

Creative Ideas Nonprofit Communications Social NetworkingThis weekend my Facebook news feed was an extreme mixture of horrible news and people playing Pokémon Go.

Creative inspiration and a nekkid man’s essence

Nonprofit Marketing Blog

Since it’s a holiday weekend - and I’ve resolved to stay in a creative space - I’m continuing the theme of unleashing your right brain.

Some offbeat ideas for creative nonprofits

Nonprofit Marketing Blog

Completing the Labor Day weekend theme of creativity here on the blog, I wanted to highlight my friend Kivi Leroux Miller’s recent blog roundup on “Quirky, Kooky, and Off-Beat Nonprofit Marketing and Fundraising ,&# in case you missed it.

How an Agency Should Evaluate Its Cause Marketing Creative

Cause Related Marketing

Agencies care about achieving higher creative standards. But in my view what should matter most for agencies is the degree to which the creative they produced is aligned with the nonprofit’s goals and objectives. Or did they bring creative that won cheers from their peers and yawns from the nonprofit's stakeholders? How should an agency evaluate a cause marketing campaign it had a hand in creating? Agencies have their own unique gloss on evaluating the success of a campaign.

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Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)

Kivi's Nonprofit Communications Blog

It’s a tactic well suited for arts organizations and orgs with great visuals (think food porn), but any org can use it with a little creative thinking. Creative Ideas Marketing Team Nonprofit Communications nptech Online Marketing Social NetworkingImage Source:

Make About Us Page an Invitation, Not a Recitation

Kivi's Nonprofit Communications Blog

CCC has been creatively effective in organizing the About Us content for ease of us (see the sidebar, with links to subsections). Copywriting Creative Ideas Nonprofit Communications Writing for the Web

How can you stay creative in fundraising?

Wild Woman Fundraising

How can you stay creative in fundraising? Maybe it is true, that if you really want to get creative, take a nap! ” Glaser says, “ There’s no such thing as a creative type. As if creative people can just show up and make stuff up.

What to Do with All Those Good Ideas

Kivi's Nonprofit Communications Blog

Communications is a creative and constantly changing field with many different options and choices. You could also ask the person who came up with the idea to help you complete a creative brief. Content Marketing Creative Ideas Productivity

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Creating Your Nonprofit’s Version of the #IceBucketChallenge

Kivi's Nonprofit Communications Blog

Advocacy Creative Ideas Fundraising Nonprofit Communications Nonprofit Marketing Strategy Nonprofit Personality Online Marketing Social Networking Trends

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7 Tips for Building an Incredibly Useful Email Swipe File

Kivi's Nonprofit Communications Blog

It’s called a swipe file, a collection of proven or inspirational creative that copywriters and art directors keep as a ready reference of ideas for projects. This creative streams into my email inbox every day in the form of emails. Copywriting Creative Ideas Nonprofit Communications

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Video treat: Take 18 minutes to be creatively renewed

Nonprofit Marketing Blog

Long weekends are a great time to get back in touch with your creative side, which tends to get stamped out in meetings and inbox inundations during the week. Treat yourself today to 18 minutes of creative inspiration from Tor Myhren. Raise your creative quotient with this stimulating video. (If If you love Patchett and want her advice on writing and creativity, read her new short tome, The Getaway Car.).