14 Fantastic Nonprofit Marketing Jobs

Getting Attention

Communications and Partnerships Manager , Columbia University, CPC Learning (New York, NY). Please post your open nonprofit marketing positions here. Associate Director of Organizational Communications , Garden Conservancy (Garrison, NY). Communications Officer , International Planned Parenthood Federation (New York, NY). Communications Manager , Community Servings (Boston, MA). Digital Content Coordinator , SOS Children’s Villages (Washington, DC).

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Facebook Ads – Are They Right For Your Nonprofit?

Fundraising 123

You can set your daily budget , or “lifetime” budget, and you will need to choose a CPM (cost per thousand impressions) or CPC (cost per click bid). Much has been written recently about the changes in Facebook’s algorithm and its pay-to-play philosophy. Many nonprofits who spent years or months building up an engaged online community on the biggest social network are now seeing a dramatic decline in the number of fans they are able to reach with each post.

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Maximize the Google Ad Grant with Keyword Research

NonProfit Hub

Top of Page Bid or Cost Per Click (CPC) will tell you how much a keyword will cost. Many nonprofits find themselves frustrated after acquiring the Google Ad Grant.

Breaking Down Your Acquisition Silos

The Agitator

Non-Google CPC ads versus Google CPC ads. Despite this, ReportGarden reports that average CPC on Bing is less than half of Google , This is likely because marketers are making the same assumptions I was about market share. You can shift investment from Mountain View to Richmond and lower your CPC and CTA. You can spend money on anything. That’s why it’s called money. Economists call this fungibility, which has nothing to do with mushrooms.

Poorly optimized Google Adwords copy could be wasting a quarter of your search budget

Giving in a Digital World

a lower CPC) – based on what Google calls Quality Score (QS). Last year, while working on a client project, I came across a very interesting company called The ATO Co. They’re an international AdWords copywriting agency who have developed an ad text effectiveness algorithm which enables them to audit Google Adwords copy and score it to show how well optimized it is.

Google Grants for Nonprofits: Getting Started

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Remember, all Grants accounts are capped automatically at $10K/month, and all keywords are capped at a $2 maximum cost-per-click (CPC). Have you ever wondered how to get your nonprofit listed near the top of Google's search results for a specific search term (for example, "breast cancer research foundation")? Would you like to have your organization listed in the paid search results that run along the top and the sides of search pages?

Google 110

Google Analytics Report Shows People Are Spending Less Time on Websites

Care2

CPC (Cost Per Click search) generated the most web pages viewed with an average of 5.6 Ever wonder how your organization’s website traffic compares to other organizations? Google Analytics just released some great data after analyzing hundreds of thousands of websites between November 2010 and February 2011. Check out Google Analytics Website Data. Compared to a year ago, websites have seen reduced page visits and average time spent on sites. The average user spends about 5.23

CPC 58

Google Analytics Report Shows Web Users Spend Less Time on Websites

Care2

CPC (Cost Per Click search) generated the most web pages viewed with an average of 5.6 Ever wonder how your organization’s website traffic compares to other organizations? Google Analytics just released some great data after analyzing hundreds of thousands of websites between November 2010 and February 2011. Check out Google Analytics Website Data. Compared to a year ago, websites have seen reduced page visits and average time spent on sites. The average user spends about 5.23

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Trends in Cause Marketing: Second Half of Interview with Laura Marriott

Cause Related Marketing

2D barcode providers generally price on a CPC or a per code basis but pricing varies greatly depending on the use case, duration, etc and vendors will work with their customers to develop a business model which works for all parties. If 2-D barcodes represent a kind of bridge between the digital and world of print, what does that bridge actually look like?

Trends 113

The Ultimate Guide To The Google Ad Grants

Twenti

When you select your keywords, you choose a maximum cost-per-click (CPC) you are willing to pay for that keyword – this becomes your bid in the auction for this keyword. For Ad Grant users, your maximum CPC bid is set at $2 (roughly £1.60). However, you can also bid on keywords which have a higher CPC by using the maximise conversions setting. Archives. by Zoe Allen. Find out how to grow your nonprofit and reach thousands of new donors with the Google Ad Grants.

Ads 40

The Joys of Google Grants, Part 1

Fundraising 123

CPC limit - even though, as far as we can tell, there's only one other advertiser, a clothing store, running ads on those keywords. When the National Women's Law Center first applied for a Google grant - $10,000 worth of free advertising each month through Google's AdWords program - my co-workers and I knew it was at least worth trying. It was free , after all. While we didn't know what to expect from the program, once we got going we were amused by the idea of the $10,000 limit.

Google 100

New Book "Share, Retweet, Repeat" Reveals the Secrets of Viral Campaigning

Care2

CO: OK here is my one serious question for you: In talking about advertising options, you discuss Cost per Thousand ("CPM") pricing and Cost per Click ("CPC") pricing. Books about online marketing are hit or miss. They’re either just too basic, or else they’re bone dry technical. But the latest contribution to the genre – “ Share, Retweet, Repeat: Get Your Message Read and Spread ” -- from veteran online marketing whiz John Hlinko, is a terrific read.

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Native Advertising: Can It Be More Than Clickbait?

The Agitator

83 Cost-Per-Click (CPC) the campaign got about 2400 clicks. As our donor pools shrink from overfishing, it’s important for us to bring new people to giving and philanthropy. To date our business models are built on a cornerstone of getting people who give to care about our organization. But, to insure a brighter future we need to look beyond this and motivate folks who care about our subject matter to give– perhaps for the first time.

Nuts and Bolts of Online Advertising

Care2

CPC: Cost per click on an ad. Nonprofit professionals who work in online advocacy and web management often wear several hats. They are the “go to&# person to write and send out action alerts, analyze results and trends, fix website errors as well as market the organization’s websites and grow their email lists. But navigating the online advertising world can be terribly confusing and filled with terms like CPM and ROS that make many of us say “huh?&#

“While They’re Hot!” Webinar Recap on Converting New Donor Leads

Care2

A: Google Ads are on a cost-per-click (CPC) basis, and clicks cost more or less depending on how popular the ad is. Care2’s latest monthly webinar on October 1st was called “While They’re Hot! Converting Fresh Leads Into Donors&# and featured Heidi Hess of Children’s Defense Fund and Greg Zelder of the California State Parks Foundation , with Holly Ross of the Nonprofit Technology Enterprise Network (NTEN) moderating.

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The Joys of Google Grants, Part 1

Care2

CPC limit ? When the National Women’s Law Center first applied for a Google Grant ? 10,000 worth of free advertising each month through Google’s AdWords program ? my co-workers and I knew it was at least worth trying. It was free , after all. While we didn’t know what to expect from the program, once we got going we were amused by the idea of the $10,000 limit. Google AdWords charges are calculated on a cost-per-click basis. Check out the official guidelines.

Google Giveth and Google Taketh Away

The Agitator

For example, a term like DUI defense attorneys is competed for in the double, sometimes triple, digit dollar CPC range. For those who weren’t reading search engine marketing news over the holidays, instead spending “quality time” with “family” and “friends,” there was an earthquake for nonprofits who use Google Grants. I must preface this with the fact that Google is the only major advertising platform I know of with a program like Google Grants.

The Joys of Google Grants, Part 1 - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

CPC limit ? frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"