Breaking Down Your Acquisition Silos

The Agitator

Non-Google CPC ads versus Google CPC ads. Despite this, ReportGarden reports that average CPC on Bing is less than half of Google , This is likely because marketers are making the same assumptions I was about market share. You can spend money on anything.

14 Fantastic Nonprofit Marketing Jobs

Getting Attention

Communications and Partnerships Manager , Columbia University, CPC Learning (New York, NY). Please post your open nonprofit marketing positions here. Associate Director of Organizational Communications , Garden Conservancy (Garrison, NY). Communications Officer , International Planned Parenthood Federation (New York, NY). Communications Manager , Community Servings (Boston, MA). Digital Content Coordinator , SOS Children’s Villages (Washington, DC).

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Facebook Ads – Are They Right For Your Nonprofit?

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You can set your daily budget , or “lifetime” budget, and you will need to choose a CPM (cost per thousand impressions) or CPC (cost per click bid). Much has been written recently about the changes in Facebook’s algorithm and its pay-to-play philosophy.

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Poorly optimized Google Adwords copy could be wasting a quarter of your search budget

Giving in a Digital World

a lower CPC) – based on what Google calls Quality Score (QS). Last year, while working on a client project, I came across a very interesting company called The ATO Co.

Google Grants for Nonprofits: Getting Started

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Remember, all Grants accounts are capped automatically at $10K/month, and all keywords are capped at a $2 maximum cost-per-click (CPC). Have you ever wondered how to get your nonprofit listed near the top of Google's search results for a specific search term (for example, "breast cancer research foundation")? Would you like to have your organization listed in the paid search results that run along the top and the sides of search pages?

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