Facebook Ads – Are They Right For Your Nonprofit?
MAY 29, 2014
You can set your daily budget , or “lifetime” budget, and you will need to choose a CPM (cost per thousand impressions) or CPC (cost per click bid). Much has been written recently about the changes in Facebook’s algorithm and its pay-to-play philosophy.
14 Fantastic Nonprofit Marketing Jobs
SEPTEMBER 3, 2014
Communications and Partnerships Manager , Columbia University, CPC Learning (New York, NY). Please post your open nonprofit marketing positions here. Associate Director of Organizational Communications , Garden Conservancy (Garrison, NY). Communications Officer , International Planned Parenthood Federation (New York, NY). Communications Manager , Community Servings (Boston, MA). Digital Content Coordinator , SOS Children’s Villages (Washington, DC).
Poorly optimized Google Adwords copy could be wasting a quarter of your search budget
Giving in a Digital World
FEBRUARY 3, 2015
a lower CPC) – based on what Google calls Quality Score (QS). Last year, while working on a client project, I came across a very interesting company called The ATO Co.
Trends in Cause Marketing: Second Half of Interview with Laura Marriott
Cause Related Marketing
FEBRUARY 9, 2011
2D barcode providers generally price on a CPC or a per code basis but pricing varies greatly depending on the use case, duration, etc and vendors will work with their customers to develop a business model which works for all parties.
Google Grants for Nonprofits: Getting Started
MARCH 5, 2008
Remember, all Grants accounts are capped automatically at $10K/month, and all keywords are capped at a $2 maximum cost-per-click (CPC). Have you ever wondered how to get your nonprofit listed near the top of Google's search results for a specific search term (for example, "breast cancer research foundation")? Would you like to have your organization listed in the paid search results that run along the top and the sides of search pages?