14 Fantastic Nonprofit Marketing Jobs

Getting Attention

Communications and Partnerships Manager , Columbia University, CPC Learning (New York, NY). Please post your open nonprofit marketing positions here. Associate Director of Organizational Communications , Garden Conservancy (Garrison, NY). Communications Officer , International Planned Parenthood Federation (New York, NY). Communications Manager , Community Servings (Boston, MA). Digital Content Coordinator , SOS Children’s Villages (Washington, DC).

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Facebook Ads – Are They Right For Your Nonprofit?

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You can set your daily budget , or “lifetime” budget, and you will need to choose a CPM (cost per thousand impressions) or CPC (cost per click bid). Much has been written recently about the changes in Facebook’s algorithm and its pay-to-play philosophy.

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Breaking Down Your Acquisition Silos

The Agitator

Non-Google CPC ads versus Google CPC ads. Despite this, ReportGarden reports that average CPC on Bing is less than half of Google , This is likely because marketers are making the same assumptions I was about market share. You can spend money on anything.

Poorly optimized Google Adwords copy could be wasting a quarter of your search budget

Giving in a Digital World

a lower CPC) – based on what Google calls Quality Score (QS). Last year, while working on a client project, I came across a very interesting company called The ATO Co.

The Ultimate Guide to Social Media for Nonprofits


There are several different ways you can be charged for social media advertising: Pay-per-click (PPC) or Cost-per-click (CPC) – you pay a cost every time someone clicks on your ad. CPC and CPM are the most common forms of social media advertising cost. by Zoe Allen.

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Google Grants for Nonprofits: Getting Started

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Remember, all Grants accounts are capped automatically at $10K/month, and all keywords are capped at a $2 maximum cost-per-click (CPC). Have you ever wondered how to get your nonprofit listed near the top of Google's search results for a specific search term (for example, "breast cancer research foundation")? Would you like to have your organization listed in the paid search results that run along the top and the sides of search pages?

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The Ultimate Guide To The Google Ad Grants


When you select your keywords, you choose a maximum cost-per-click (CPC) you are willing to pay for that keyword – this becomes your bid in the auction for this keyword. For Ad Grant users, your maximum CPC bid is set at $2 (roughly £1.60). Archives. by Zoe Allen.

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Native Advertising: Can It Be More Than Clickbait?

The Agitator

83 Cost-Per-Click (CPC) the campaign got about 2400 clicks. As our donor pools shrink from overfishing, it’s important for us to bring new people to giving and philanthropy. To date our business models are built on a cornerstone of getting people who give to care about our organization.

The Joys of Google Grants, Part 1

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CPC limit - even though, as far as we can tell, there's only one other advertiser, a clothing store, running ads on those keywords. When the National Women's Law Center first applied for a Google grant - $10,000 worth of free advertising each month through Google's AdWords program - my co-workers and I knew it was at least worth trying. It was free , after all. While we didn't know what to expect from the program, once we got going we were amused by the idea of the $10,000 limit.

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Google Giveth and Google Taketh Away

The Agitator

For example, a term like DUI defense attorneys is competed for in the double, sometimes triple, digit dollar CPC range. For those who weren’t reading search engine marketing news over the holidays, instead spending “quality time” with “family” and “friends,” there was an earthquake for nonprofits who use Google Grants. I must preface this with the fact that Google is the only major advertising platform I know of with a program like Google Grants.