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Facebook Ads – Are They Right For Your Nonprofit?

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You can set your daily budget , or “lifetime” budget, and you will need to choose a CPM (cost per thousand impressions) or CPC (cost per click bid).

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14 Fantastic Nonprofit Marketing Jobs

Getting Attention

Communications and Partnerships Manager , Columbia University, CPC Learning (New York, NY). Please post your open nonprofit marketing positions here. Associate Director of Organizational Communications , Garden Conservancy (Garrison, NY). Communications Officer , International Planned Parenthood Federation (New York, NY). Stafford, TX).

Poorly optimized Google Adwords copy could be wasting a quarter of your search budget

Giving in a Digital World

a lower CPC) – based on what Google calls Quality Score (QS).

Trends in Cause Marketing: Second Half of Interview with Laura Marriott

Cause Related Marketing

If 2-D barcodes represent a kind of bridge between the digital and world of print, what does that bridge actually look like?

Google Grants for Nonprofits: Getting Started

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Remember, all Grants accounts are capped automatically at $10K/month, and all keywords are capped at a $2 maximum cost-per-click (CPC). Have you ever wondered how to get your nonprofit listed near the top of Google's search results for a specific search term (for example, "breast cancer research foundation")?

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