The Cost of Fundraising Through Social Media

Social Media Bird Brain

The Cost of Fundraising Through Social Media Tweeting, Posting and Liking your way to increased donations should be an. This week we have a guest post written by Rich McIver. Rich is the founder of Merchant Negotiators, where he also regularly writes on the subjects of merchant account services and how businesses and nonprofits can most effectively and efficiently use them.

Cost 201

Cost Per Dollar Raised, What It Means, and How to Stay on Top of It

Fundraising Report Card

Cost per dollar raised, or CPDR, is not discussed as often as donor acquisition cost or donor retention. CPDR is a fairly straightforward term – it … Continue reading "Cost Per Dollar Raised, What It Means, and How to Stay on Top of It".

Cost 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How marketing automation helps nonprofits raise more major gifts, planned gifts and mid-level gifts at lower cost

iMarketSmart

In my previous post I outlined the reasons why nonprofit fundraising operations need marketing automation so they raise money more cost-efficiently. Fundraising automation is how you get them done properly and at low cost. . It takes time and costs money. . Quick review.

Do people prefer when others pay for a nonprofits’ administrative costs?

iMarketSmart

I know, I know… Dan Pallota thinks charities need a defense council to inform the public that administrative costs are a necessary part of a nonprofit structure. He wants philanthropists to accept that fact and understand that they must pay for their favorite charity’s administrative costs. Throughout his presentation, he basically said supporters need to recognize that a nonprofits administrative costs should be paid for by donors.

Cost 135

NONPROFIT BRANDING: The Most Expensive Way to Cut Cost

NonProfit Branding

You can cut costs, protect the brand and sleep at night! … Continue reading → CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands brand management brand protection cutting costs financial crisis nonprofit board nonprofit moraleAll nonprofit managers anguish over finding ways to reduce expenses during periods of economic hardship. It’s a real challenge to do this without damaging the brand. Nevertherless, it can be done.

Cost 130

Text to Give Pricing & Costs

A Small Change

There are more variables beyond cost since different businesses offer different options in reporting and wrap around services. During the months of July, August and September you can take a “test drive&# for a low cost and without a long term contract. When considering which provider to use, it can be difficult to find their pricing information so I’ve aggregated it here.

Price 166

2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands

EveryAction

Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. Once again, we called on our Email Deliverability Specialist, Brett Schenker (that's literally his title) to examine data from email programs at over 50 national nonprofits of all shapes, sizes, and internet service providers to determine the benchmarks for successfully engaging audiences + soliciting donations through email.

Spam 158

How To Measure Media Cost & Results When Promoting Your Nonprofit (TV, Newspaper, Billboards, Branding Products, etc.)

NonProfit Branding

And different costs. The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. Here’s a look at the research that compares expense and results. This is information you will want to keep for reference.) The Key Yardstick: Of three basic metrics, number of impressions is the [.].

#ProAging: Telestroke/Telemedicine Tests Show Excellent Cost & Health Benefits

Non Profit Marketing 360

In a wonderful synthesis of health care needs, patient choice, cost effectiveness, and beneficial outcomes, a recent report from The Mayo Clinic ‘s ‘Telestroke’ program demonstrates the payoff of the pilot program. According to Dr. Bart Demaerschalk, professor of Neurology, director of the Mayo Clinic Telestroke Program, and co-author of the study, “Cost-effectiveness analyses reveal to us how much health bang we get for our buck.

Cost 126

#ProAging: Telestroke/Telemedicine Tests Show Excellent Cost & Health Benefits

Non Profit Marketing 360

In a wonderful synthesis of health care needs, patient choice, cost effectiveness, and beneficial outcomes, a recent report from The Mayo Clinic ‘s ‘Telestroke’ program demonstrates the payoff of the pilot program. According to Dr. Bart Demaerschalk, professor of Neurology, director of the Mayo Clinic Telestroke Program, and co-author of the study, “Cost-effectiveness analyses reveal to us how much health bang we get for our buck.

Cost 126

These 5 Website Mistakes Could be Costing You Donors

EveryAction

Online giving has seen consistent year over year growth, but 66% of nonprofits are worried that they are missing out on opportunities for digital fundraising. By avoiding these five common mistakes, you can ensure that your organization isn't leaving any money on the table. Mistake #1: Missing the Messaging. Once a visitor reaches your website, they decide whether to stay or leave within the first ten seconds.

The High Cost of Communications Chaos #CALMnotBUSY

Kivi's Nonprofit Communications Blog

Many nonprofit communications directors feel like they work in a constant state of chaos. You likely feel overwhelmed and understaffed. Odds are you don’t have enough time to think or plan, so you just do, do, do. And the to-dos don’t stop coming. Your desk is the dumping ground for every good idea in the organization without an obvious home.

Cost 100

Diving in with Donor Acquisition Cost (Season 1, Episode 3)

Fundraising Report Card

Learn why Donor Acquisition Cost is so important, how to gather this data, and how to use this data to make better decisions. Topic Timestamps Donor Acquisition Cost [01:40] What is … Continue reading "Diving in with Donor Acquisition Cost (Season 1, Episode 3)". The post Diving in with Donor Acquisition Cost (Season 1, Episode 3) appeared first on Fundraising Report Card. Podcast donor acquisition cost

Cost 40

Low-Cost Fundraising: 6 Innovative Ideas

Ann Green

In this post, Kerri Moore of Booster has some low-cost fundraising ideas for you. Low-cost fundraising isn’t just about saving your nonprofit some extra cash. After all, a cost can be: The time it takes to plan and execute a fundraising campaign or event. Net fundraising expenses, which you can measure as cost per dollar. This might sound paradoxical, but to keep all of your costs low, your organization will need to make an investment. By Kerri Moore.

Cost 72

Low Cost, High Impact? The Growing Potential of QR Codes

SocialButterfly

Now however, with budgets being stretched like Mr. Fantastic--the focus is even more so: “ low cost , low risk, and high impact.&# Additional examples of QR Codes making a low cost, impact: Be the One--Save the Gulf Campaign : QR Codes were used to direct people to the campaign’s video and to sign the campaign’s petition. The other week, a woman asked me what she could do with little time and a little budget that would have a high impact.

Cost 172

NONPROFIT BRANDING: Promotional Media – Measuring Cost & Impact

NonProfit Branding

Start with cost and impact data for a product. You can measure the value your nonprofit receives from imprinted branding products. Stack them up against the same metrics from promotion in standard commercial media.

Cost 122

Why fundraiser job titles suck and cost you a lot of money!

iMarketSmart

I don’t like these titles and I think they cost nonprofits money! The post Why fundraiser job titles suck and cost you a lot of money! My pal Dr. Russell James is at it again. This time, he researched what fundraiser job titles inspire more engagement, connectivity, and giving. According to James, “This study tests the impact of various fundraiser job titles on others’ willingness to contact the fundraiser to engage in giving-related discussions.”

Cost 155

Simply the simplest (and no-cost) way to market bequests.

iMarketSmart

The best part… asking your volunteers to consider a gift in their estate plan is easy and costs virtually nothing. Ask your volunteers to plan a gift! This is really very simple. More and more seniors are volunteering these days. In fact, Philanthropy News Digest found the following : Seniors are now volunteering at record levels. One in three volunteers is 55+.

Cost 139

How You Can Build Relationships With More Hi-Value Supporters at Lower Costs

iMarketSmart

The trick is to understand which technologies to use and how to use them to raise exponentially more money at lower costs. The post How You Can Build Relationships With More Hi-Value Supporters at Lower Costs appeared first on MarketSmart. Your job is tough! If you’re like most fundraisers, you’re already working hard. You don’t have enough time, you’re pulled in too many directions, and you’re constantly swatting flies.

Cost 100

NONPROFIT BRANDING: Cost, Impact and Use of Tote Bags

NonProfit Branding

We’re also reporting on how broadly they display your logo, their cost per impression compared … Continue reading → ACTION: Interacting with Products & Vendors IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity UncategorizedWhich branding products do your constituents prefer? What ones will they use, how long they use them? We’re identifying products that work for you.

Cost 154

3 Easy Ways to Cut Nonprofit Costs

NonProfit Hub

Your nonprofit likely has an idealistic mission statement—one that doesn’t mention anything about overhead costs. And while finding ways to lower your costs may not inspire the kind of enthusiasm your purpose does, every dollar you save contributes to those you serve. As you shop around, always ask if a company is able to donate or willing to lower the cost of their products. Use your optimism and creativity to lower your costs.

Cost 48

Nonprofit Branding: The Expensive Way To Cut Costs

NonProfit Branding

CONCLUSION: This is the finding pops up in study after study - nothing can put your nonprofit mission in front of more people, more often, more positively and with less cost per impression, than high-quality imprinted products! [.]. RESEARCH: For years marketing, public relations and advertising firms have studied the effectiveness of all forms of advertising.

Cost 109

What Should a Website Cost?

Fundraising 123

There are relatively few well-defined models for specifying, costing and managing web site projects in a transparent fashion, let alone ones that engage all organizational stakeholders in the process. Cost overruns are the norm, and processes for dealing with the evolving feature definition of most sites are usually elusive at best.

Cost 100

The Cost of Being Boring

Social Marketing and Social Change

That's the commentary attached to the message on this bottle by Hugh McLeod (aka @gapingvoid) -- Advertising is the cost of being boring. Who still believe that if they design the right message, and address the cost-benefit trade-off for engaging in new behaviors in just the right way, people will change. "This is for the guys who still think that the only way to market is through explaining product benefits and price advantages.

Cost 69

Free and Low-Cost Nonprofit Accounting Tools

NonProfit Hub

Here are some of our top free and low-cost picks to make your nonprofit’s workload a little bit more manageable. Do you use another free or low-cost system? The post Free and Low-Cost Nonprofit Accounting Tools appeared first on Nonprofit Hub. When your nonprofit stays on the ball about adapting to new tools, it can work to achieve its mission.

Cost 49

NONPROFIT BRANDING: Cost, Impact and Use of Logo-Pens

NonProfit Branding

(A short essay about a boring topic – but enhanced by some husband/wife disagreement. In sorting out this disagreement the reader will be assisted by Justin Timberlake, who supports the author by sporting a favorite branding product.) There is no … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity Uncategorized

Cost 152

The Hidden Cost Of Complexity

The Agitator

Given a choice, the harder something is to use the less people will use it. The more difficult something is to read the fewer people will read it. Most organizations don’t bother measuring the difficulty donors have in using their online donate pages. Nor do they bother measuring the readability of what they write and stick in the mail. Countless hours and dollars are spent in meetings and on designers creating ‘award winning’ web pages that glow in the dark.

Cost 74

NONPROFIT BRANDING: Cost, Impact and Use of Logo T-Shirts

NonProfit Branding

As long as it is of appropriate quality and carries an attractive imprint, a shirt with your logo is a walking billboard for your nonprofit. Here are the questions to ask yourself about logo shirts: Do T-shirts make economic sense … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info CONTEXT: Tricks, Tips & Taboos IMPLEMENTATION: Using Branding Products Effectively

Cost 143

The High Cost of Undervaluing Gratitude

The Agitator

Just compare an attrition rate of 30% as unappreciated donors stop giving with the $1 or so it costs to show them your appreciation. Today I’ll avoid a detailed foray into important topics like donor identity, commitment and segmentation and instead focus on the simple, human concept of gratitude. With this question: “Why do so many nonprofits fail at the most basic task of saying “Thank You” to their donors?”. Over and over The Agitator has railed about the importance of the Thank You.

Cost 55

Segmenting “Cost To Acquire” Using Identity

The Agitator

A couple months ago, I argued that cost to acquire (CTA) was one of only two metrics that matter in a deep, comprehensive way. So if you looked at cost-to-acquire by package only, the premium packages won every day of the week and twice on Sundays. Working from a cost-to-acquire basis obscures all of these weaknesses. The other one, for those who like spoilers, was donor lifetime value.). And yet, CTA can lie. If one acquisition mail package has a response rate of 1.1%

Five Low-Cost Website Options for Nonprofits

NonProfit Hub

The post Five Low-Cost Website Options for Nonprofits appeared first on Nonprofit Hub. If you want to do good work, then you need good tools to get the job done. A website is one of a nonprofit’s most important tools. It helps you collect donations, spread the word about your mission and get your name out into the world. If your website is shabby, then people might be getting the wrong message about your nonprofit. The first step to creating your nonprofit’s website can be a scary one.

Cost 41

NONPROFIT BRANDING: Cost, Impact and Use of Coffee Mugs

NonProfit Branding

Nonprofit Executives: do you know how much power Logo-Mugs have? Using mugs VisABILITY supplied, our public broadcasting clients raised $200,000,000 ($200 million!) since 1985! They’re equally powerful nonprofit branding tools.

Cost 116

6 easy and low cost ways to build better relationships with your donors using technology

iMarketSmart

These days it’s easier than ever to give your supporters this kind of service through the use of low-cost, high-productivity technologies. The post 6 easy and low cost ways to build better relationships with your donors using technology appeared first on MarketSmart Donors deserve the “Disney Experience” That means we should give them awesome service including: Making it easy for them to donate, volunteer or advocate for you.

Cost 126

[PODCAST] The Cost of Poor Nonprofit Leadership | Ft. Marc Pitman

NonProfit Hub

The post [PODCAST] The Cost of Poor Nonprofit Leadership | Ft. Marc Pitman has spent years consulting with nonprofits to get their boards and staff excited to raise money for their organizations. During that time he’s come to find that it’s not all roses with nonprofit leadership in our sector. Building upon his research, he developed the Nonprofit Sector Leadership Report 2016. What he found was that these negative experiences weren’t outliers, and that our sector has a lot of work to do.

Cost 60

How To Talk About Fundraising Costs

The Agitator

Like it or not, far too many folks judge a charity by its cost of fundraising and ‘overhead’ From regulators to the media, from charity watchdogs to far too many nonprofit boards — and even some fundraisers themselves — the false metric of ‘cost of fundraising’ has created a big mess of misunderstanding.

Cost 79

Acquisition: The ‘Less Cost Is Best’ Fallacy

The Agitator

If that’s the case, you should probably also skip this recent post — The ‘less cost is best’ fallacy — from fundraiser Ken Burnett. how you’re under-cutting your fundraising success by not spending enough ), dealing specifically with why you should not obsess on minimizing cost ratios. Ken gives six reasons why adhering to rigid cost ratios is wrong-headed, abbreviated a bit here … The question is wrong.

What to Do When Cost-to-Acquire Lies to You

The Agitator

I’ve argued cost-to-acquire (CTA) and lifetime value were the two metrics that mattered most. The idea is that if lifetime value is going to be higher than the cost of acquiring, acquire that donor. If not, you need lower acquisition costs or higher lifetime value. Let’s take a simple example of two mail packages that cost $.50 Their solicitation cost will be half of the two $20 donors. The cost of solicitation.

Cost 57

Donor Service: Cost Center Or Profit Center?

The Agitator

Type A views workers who serve the public as a ‘cost center’ and does everything possible to hold down wages and benefits. The holiday shopping season, coupled with the current wave of renewed interest in raising the minimum wage and the plight of workers at places like Walmart, got me thinking about — what else? — donor retention.

Cost 75

New and Improved! The Authoritative Guide to Low-Cost Donor Management Software

Non Profit Marketing 360

NTEN and Idealware, two trusted names in nonprofit technology, have jointly published A Consumer’s Guide to Low-Cost Donor Management Systems. The report analyzes 29 systems that cost from the low three figures up to $4,000, and recommend best fits for different organizational needs. Now you have valuable help as you try to figure out the best donor management system for your organization.

Acquisition: Its Costs And ROI – Part 2

The Agitator

That’s why so many fundraisers and their consultants persist in using the meaningless, if not idiotic, measures of ‘cost of fundraising’ and ‘ROI’ rather than develop strategies and steer their programs based on the key metric of Lifetime Value. The result as Sean Triner makes clear in this piece is that this obsession with cost of fundraising and ROI in the end damages our ability to make the world a better place. Estimate the benefits and costs.

A Nonprofit’s Guide to Building Simple, Low-Cost Websites

Fundraising 123

Be sure to check in with these vendors to make sure that you choose an online solution that meshes well with these tools to avoid costly customizations down the road. Now may be the time to look into coming up with these to avoid costly site overhauls down the road. However, if your needs are less complex, the good news is that there are a variety of free or low-cost ways to create an attractive, dynamic online presence without a lot of web development expertise.

Cost 120

The Cost of Starting a Nonprofit in Every State

NonProfit Hub

” One of the biggest question marks comes up when it’s time to calculate the cost of your nonprofit. We’ve compiled an overview of each state’s associated costs from Harbor Compliance to serve as a helpful stepping stone on the path to starting your own nonprofit organization. The post The Cost of Starting a Nonprofit in Every State appeared first on Nonprofit Hub. The process of starting a nonprofit requires a fair amount of savvy and know-how.

Cost 52

How To Talk To Donors About Fundraising Costs And Ethics

The Agitator

So, here’s some Agitator advice on dealing with the question of fundraising costs and ethics. I have no idea how much traction the CNN story on the New York Attorney General’s settlement will get. Nor whether it will trigger any, many or no donor inquiries to your organization or your clients. Nonetheless, good Boy Scout that Tom is, I’ve adopted his motto: “Be Prepared.” First of all, don’t be one bit defensive.