Expert insights. Personalized for you.
I don’t like these titles and I think they cost nonprofits money! The post Why fundraiser job titles suck and cost you a lot of money! My pal Dr. Russell James is at it again. This time, he researched what fundraiser job titles inspire more engagement, connectivity, and giving. According to James, “This study tests the impact of various fundraiser job titles on others’ willingness to contact the fundraiser to engage in giving-related discussions.” MORE
The best part… asking your volunteers to consider a gift in their estate plan is easy and costs virtually nothing. Ask your volunteers to plan a gift! This is really very simple. More and more seniors are volunteering these days. In fact, Philanthropy News Digest found the following : Seniors are now volunteering at record levels. One in three volunteers is 55+. MORE
There are relatively few well-defined models for specifying, costing and managing web site projects in a transparent fashion, let alone ones that engage all organizational stakeholders in the process. Cost overruns are the norm, and processes for dealing with the evolving feature definition of most sites are usually elusive at best. MORE
I’ve argued cost-to-acquire (CTA) and lifetime value were the two metrics that mattered most. The idea is that if lifetime value is going to be higher than the cost of acquiring, acquire that donor. If not, you need lower acquisition costs or higher lifetime value. Let’s take a simple example of two mail packages that cost $.50 Their solicitation cost will be half of the two $20 donors. The cost of solicitation. MORE
So, here’s some Agitator advice on dealing with the question of fundraising costs and ethics. I have no idea how much traction the CNN story on the New York Attorney General’s settlement will get. Nor whether it will trigger any, many or no donor inquiries to your organization or your clients. Nonetheless, good Boy Scout that Tom is, I’ve adopted his motto: “Be Prepared.” First of all, don’t be one bit defensive. MORE
I know, I know… Dan Pallota thinks charities need a defense council to inform the public that administrative costs are a necessary part of a nonprofit structure. He wants philanthropists to accept that fact and understand that they must pay for their favorite charity’s administrative costs. Throughout his presentation, he basically said supporters need to recognize that a nonprofits administrative costs should be paid for by donors. MORE
Now however, with budgets being stretched like Mr. Fantastic--the focus is even more so: “ low cost , low risk, and high impact.&# Additional examples of QR Codes making a low cost, impact: Be the One--Save the Gulf Campaign : QR Codes were used to direct people to the campaign’s video and to sign the campaign’s petition. The other week, a woman asked me what she could do with little time and a little budget that would have a high impact. MORE
Be sure to check in with these vendors to make sure that you choose an online solution that meshes well with these tools to avoid costly customizations down the road. Now may be the time to look into coming up with these to avoid costly site overhauls down the road. However, if your needs are less complex, the good news is that there are a variety of free or low-cost ways to create an attractive, dynamic online presence without a lot of web development expertise. MORE
Bringing down health care costs has been bringing innovation to the workplace – and some glimmers of social marketing. An article in The Wall Street Journal by Anna Wilde Mathews reports on an experiment in progress at AmeriGas Propane where, for a number of years, voluntary wellness programs to encourage healthier behaviors, discounted premiums for nonsmokers and cash rewards for completing health risk appraisals were not working to reduce costs – or engage many employees it seems. MORE
So, there’s no better time to offer up this Agitator Board Meeting Swipe File on Fundraising Costs and Investment in Fundraising. Here’s a brief compilation of resources and advice that may come in handy as you explain to your board, CEO and CFO the issues of ‘overhead’, ‘costs’, ‘investment’, ‘fundraiser pay’, and other frequently raised questions about the costs and returns in fundraising. MORE
(A short essay about a boring topic – but enhanced by some husband/wife disagreement. In sorting out this disagreement the reader will be assisted by Justin Timberlake, who supports the author by sporting a favorite branding product.) There is no … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity Uncategorized MORE
There are more variables beyond cost since different businesses offer different options in reporting and wrap around services. During the months of July, August and September you can take a “test drive&# for a low cost and without a long term contract. When considering which provider to use, it can be difficult to find their pricing information so I’ve aggregated it here. MORE
In a wonderful synthesis of health care needs, patient choice, cost effectiveness, and beneficial outcomes, a recent report from The Mayo Clinic ‘s ‘Telestroke’ program demonstrates the payoff of the pilot program. According to Dr. Bart Demaerschalk, professor of Neurology, director of the Mayo Clinic Telestroke Program, and co-author of the study, “Cost-effectiveness analyses reveal to us how much health bang we get for our buck. MORE
Like it or not, far too many folks judge a charity by its cost of fundraising and ‘overhead’ From regulators to the media, from charity watchdogs to far too many nonprofit boards — and even some fundraisers themselves — the false metric of ‘cost of fundraising’ has created a big mess of misunderstanding. MORE
These days it’s easier than ever to give your supporters this kind of service through the use of low-cost, high-productivity technologies. The post 4 of the easiest and most cost-effective ways to build better relationships with your donors using technology. Donors deserve the “Disney Experience” That means we should give them awesome service including: Making it easy for them to donate, volunteer or advocate for you. MORE
Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. Once again, we called on our Email Deliverability Specialist, Brett Schenker (that's literally his title) to examine data from email programs at over 50 national nonprofits of all shapes, sizes, and internet service providers to determine the benchmarks for successfully engaging audiences + soliciting donations through email. MORE
Logo-Mugs are among the most cost-effective. Later in this post we’ll report the cost comparisons with other media.). Even without unscrambling the results, the relationship between market impact and cost is surprising and persuasive. It costs $00.004 (four tenths of a penny) for each pair of eyes that sees the logo on an average mug – each impression. The cost per impression of an average logo-mug is about 2/3 the cost of an average radio spot. MORE
As long as it is of appropriate quality and carries an attractive imprint, a shirt with your logo is a walking billboard for your nonprofit. Here are the questions to ask yourself about logo shirts: Do T-shirts make economic sense … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info CONTEXT: Tricks, Tips & Taboos IMPLEMENTATION: Using Branding Products Effectively MORE
We’re also reporting on how broadly they display your logo, their cost per impression compared … Continue reading → ACTION: Interacting with Products & Vendors IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity UncategorizedWhich branding products do your constituents prefer? What ones will they use, how long they use them? We’re identifying products that work for you. MORE
In this post, Kerri Moore of Booster has some low-cost fundraising ideas for you. Low-cost fundraising isn’t just about saving your nonprofit some extra cash. After all, a cost can be: The time it takes to plan and execute a fundraising campaign or event. Net fundraising expenses, which you can measure as cost per dollar. This might sound paradoxical, but to keep all of your costs low, your organization will need to make an investment. By Kerri Moore. MORE
The Cost of Fundraising Through Social Media Tweeting, Posting and Liking your way to increased donations should be an. This week we have a guest post written by Rich McIver. Rich is the founder of Merchant Negotiators, where he also regularly writes on the subjects of merchant account services and how businesses and nonprofits can most effectively and efficiently use them. MORE
Lots of fun, no cost, broader and deeper reach! I'm a big proponent of engaging your base to increase the impact of your communications (and impact). Communications-wise, help usually takes one of two forms: spreading the word (engaging their networks) or advising your org on how best to engage folks like them. Engaging your supporters, the folks who love your work the best, to engage their networks (a.k.a. viral marketing) is a no-brainer. MORE
A couple months ago, I argued that cost to acquire (CTA) was one of only two metrics that matter in a deep, comprehensive way. So if you looked at cost-to-acquire by package only, the premium packages won every day of the week and twice on Sundays. Working from a cost-to-acquire basis obscures all of these weaknesses. The other one, for those who like spoilers, was donor lifetime value.). And yet, CTA can lie. If one acquisition mail package has a response rate of 1.1% MORE
In a wonderful synthesis of health care needs, patient choice, cost effectiveness, and beneficial outcomes, a recent report from The Mayo Clinic ‘s ‘Telestroke’ program demonstrates the payoff of the pilot program. According to Dr. Bart Demaerschalk, professor of Neurology, director of the Mayo Clinic Telestroke Program, and co-author of the study, “Cost-effectiveness analyses reveal to us how much health bang we get for our buck. MORE
That's the commentary attached to the message on this bottle by Hugh McLeod (aka @gapingvoid) -- Advertising is the cost of being boring. Who still believe that if they design the right message, and address the cost-benefit trade-off for engaging in new behaviors in just the right way, people will change. "This is for the guys who still think that the only way to market is through explaining product benefits and price advantages. MORE
Start with cost and impact data for a product. You can measure the value your nonprofit receives from imprinted branding products. Stack them up against the same metrics from promotion in standard commercial media. MORE
Just compare an attrition rate of 30% as unappreciated donors stop giving with the $1 or so it costs to show them your appreciation. Today I’ll avoid a detailed foray into important topics like donor identity, commitment and segmentation and instead focus on the simple, human concept of gratitude. With this question: “Why do so many nonprofits fail at the most basic task of saying “Thank You” to their donors?”. Over and over The Agitator has railed about the importance of the Thank You. MORE
Dearly Beloved, I grew up in the death business — flowers, funerals and the high cost of dying — and I’m sure glad those high-priced days are long gone. Low cost, bio-degradable ‘green’ caskets. All aimed at bringing reality and reasonable costs to the post-death process. Today there are many options. Cremation. Consumer funeral societies. MORE
Nonprofit Executives: do you know how much power Logo-Mugs have? Using mugs VisABILITY supplied, our public broadcasting clients raised $200,000,000 ($200 million!) since 1985! They’re equally powerful nonprofit branding tools. MORE
And different costs. The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. Here’s a look at the research that compares expense and results. This is information you will want to keep for reference.) The Key Yardstick: Of three basic metrics, number of impressions is the [.]. MORE
You can cut costs, protect the brand and sleep at night! … Continue reading → CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands brand management brand protection cutting costs financial crisis nonprofit board nonprofit moraleAll nonprofit managers anguish over finding ways to reduce expenses during periods of economic hardship. It’s a real challenge to do this without damaging the brand. Nevertherless, it can be done. MORE
Here’s a brief excerpt from Retention Fundraising on the importance of building the cost of key retention efforts into your acquisition. Editor’s Note: The e-Book version of Retention Fundraising: the new art and science of keeping your donors for life is now available. You can click here to order either the e-Book or print versions. MORE
CONCLUSION: This is the finding pops up in study after study - nothing can put your nonprofit mission in front of more people, more often, more positively and with less cost per impression, than high-quality imprinted products! [.]. RESEARCH: For years marketing, public relations and advertising firms have studied the effectiveness of all forms of advertising. MORE
The trick is to understand which technologies to use and how to use them to raise exponentially more money at lower costs. The post How You Can Build Relationships With More Hi-Value Supporters at Lower Costs appeared first on MarketSmart. Your job is tough! If you’re like most fundraisers, you’re already working hard. You don’t have enough time, you’re pulled in too many directions, and you’re constantly swatting flies. MORE
Type A views workers who serve the public as a ‘cost center’ and does everything possible to hold down wages and benefits. The holiday shopping season, coupled with the current wave of renewed interest in raising the minimum wage and the plight of workers at places like Walmart, got me thinking about — what else? — donor retention. MORE
These days it’s easier than ever to give your supporters this kind of service through the use of low-cost, high-productivity technologies. The post 6 easy and low cost ways to build better relationships with your donors using technology appeared first on MarketSmart Donors deserve the “Disney Experience” That means we should give them awesome service including: Making it easy for them to donate, volunteer or advocate for you. MORE
If that’s the case, you should probably also skip this recent post — The ‘less cost is best’ fallacy — from fundraiser Ken Burnett. how you’re under-cutting your fundraising success by not spending enough ), dealing specifically with why you should not obsess on minimizing cost ratios. Ken gives six reasons why adhering to rigid cost ratios is wrong-headed, abbreviated a bit here … The question is wrong. MORE
NTEN and Idealware, two trusted names in nonprofit technology, have jointly published A Consumer’s Guide to Low-Cost Donor Management Systems. The report analyzes 29 systems that cost from the low three figures up to $4,000, and recommend best fits for different organizational needs. Now you have valuable help as you try to figure out the best donor management system for your organization. MORE
Cost per dollar raised, or CPDR, is not discussed as often as donor acquisition cost or donor retention. CPDR is a fairly straightforward term – it … Continue reading "Cost Per Dollar Raised, What It Means, and How to Stay on Top of It". The post Cost Per Dollar Raised, What It Means, and How to Stay on Top of It appeared first on Fundraising Report Card. Rather, this somewhat underrated metric is tied carefully to both. MORE
That’s why so many fundraisers and their consultants persist in using the meaningless, if not idiotic, measures of ‘cost of fundraising’ and ‘ROI’ rather than develop strategies and steer their programs based on the key metric of Lifetime Value. The result as Sean Triner makes clear in this piece is that this obsession with cost of fundraising and ROI in the end damages our ability to make the world a better place. Estimate the benefits and costs. MORE
Many nonprofit communications directors feel like they work in a constant state of chaos. You likely feel overwhelmed and understaffed. Odds are you don’t have enough time to think or plan, so you just do, do, do. And the to-dos don’t stop coming. Your desk is the dumping ground for every good idea in the organization without an obvious home. MORE
Given a choice, the harder something is to use the less people will use it. The more difficult something is to read the fewer people will read it. Most organizations don’t bother measuring the difficulty donors have in using their online donate pages. Nor do they bother measuring the readability of what they write and stick in the mail. Countless hours and dollars are spent in meetings and on designers creating ‘award winning’ web pages that glow in the dark. MORE
Learn why Donor Acquisition Cost is so important, how to gather this data, and how to use this data to make better decisions. Topic Timestamps Donor Acquisition Cost [01:40] What is … Continue reading "Diving in with Donor Acquisition Cost (Season 1, Episode 3)". The post Diving in with Donor Acquisition Cost (Season 1, Episode 3) appeared first on Fundraising Report Card. Podcast donor acquisition cost MORE
Online giving has seen consistent year over year growth, but 66% of nonprofits are worried that they are missing out on opportunities for digital fundraising. By avoiding these five common mistakes, you can ensure that your organization isn't leaving any money on the table. Mistake #1: Missing the Messaging. Once a visitor reaches your website, they decide whether to stay or leave within the first ten seconds. MORE
Cost Related Topics 
Social Media Bird Brain
APRIL 29, 2015
The Cost of Fundraising Through Social Media Tweeting, Posting and Liking your way to increased donations should be an. This week we have a guest post written by Rich McIver. Rich is the founder of Merchant Negotiators, where he also regularly writes on the subjects of merchant account services and how businesses and nonprofits can most effectively and efficiently use them.
Fundraising Report Card
JULY 8, 2020
Cost per dollar raised, or CPDR, is not discussed as often as donor acquisition cost or donor retention. CPDR is a fairly straightforward term – it … Continue reading "Cost Per Dollar Raised, What It Means, and How to Stay on Top of It". The post Cost Per Dollar Raised, What It Means, and How to Stay on Top of It appeared first on Fundraising Report Card. Rather, this somewhat underrated metric is tied carefully to both.
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iMarketSmart
JUNE 22, 2015
I know, I know… Dan Pallota thinks charities need a defense council to inform the public that administrative costs are a necessary part of a nonprofit structure. He wants philanthropists to accept that fact and understand that they must pay for their favorite charity’s administrative costs. Throughout his presentation, he basically said supporters need to recognize that a nonprofits administrative costs should be paid for by donors.
NonProfit Branding
APRIL 24, 2012
You can cut costs, protect the brand and sleep at night! … Continue reading → CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands brand management brand protection cutting costs financial crisis nonprofit board nonprofit moraleAll nonprofit managers anguish over finding ways to reduce expenses during periods of economic hardship. It’s a real challenge to do this without damaging the brand. Nevertherless, it can be done.
A Small Change
AUGUST 11, 2010
There are more variables beyond cost since different businesses offer different options in reporting and wrap around services. During the months of July, August and September you can take a “test drive&# for a low cost and without a long term contract. When considering which provider to use, it can be difficult to find their pricing information so I’ve aggregated it here.
EveryAction
JUNE 3, 2016
Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. Once again, we called on our Email Deliverability Specialist, Brett Schenker (that's literally his title) to examine data from email programs at over 50 national nonprofits of all shapes, sizes, and internet service providers to determine the benchmarks for successfully engaging audiences + soliciting donations through email.
NonProfit Branding
MAY 7, 2012
Logo-Mugs are among the most cost-effective. Later in this post we’ll report the cost comparisons with other media.). Even without unscrambling the results, the relationship between market impact and cost is surprising and persuasive. It costs $00.004 (four tenths of a penny) for each pair of eyes that sees the logo on an average mug – each impression. The cost per impression of an average logo-mug is about 2/3 the cost of an average radio spot.
EveryAction
JULY 25, 2018
Online giving has seen consistent year over year growth, but 66% of nonprofits are worried that they are missing out on opportunities for digital fundraising. By avoiding these five common mistakes, you can ensure that your organization isn't leaving any money on the table. Mistake #1: Missing the Messaging. Once a visitor reaches your website, they decide whether to stay or leave within the first ten seconds.
Non Profit Marketing 360
OCTOBER 27, 2011
In a wonderful synthesis of health care needs, patient choice, cost effectiveness, and beneficial outcomes, a recent report from The Mayo Clinic ‘s ‘Telestroke’ program demonstrates the payoff of the pilot program. According to Dr. Bart Demaerschalk, professor of Neurology, director of the Mayo Clinic Telestroke Program, and co-author of the study, “Cost-effectiveness analyses reveal to us how much health bang we get for our buck.
Non Profit Marketing 360
OCTOBER 27, 2011
In a wonderful synthesis of health care needs, patient choice, cost effectiveness, and beneficial outcomes, a recent report from The Mayo Clinic ‘s ‘Telestroke’ program demonstrates the payoff of the pilot program. According to Dr. Bart Demaerschalk, professor of Neurology, director of the Mayo Clinic Telestroke Program, and co-author of the study, “Cost-effectiveness analyses reveal to us how much health bang we get for our buck.
Ann Green
OCTOBER 12, 2016
In this post, Kerri Moore of Booster has some low-cost fundraising ideas for you. Low-cost fundraising isn’t just about saving your nonprofit some extra cash. After all, a cost can be: The time it takes to plan and execute a fundraising campaign or event. Net fundraising expenses, which you can measure as cost per dollar. This might sound paradoxical, but to keep all of your costs low, your organization will need to make an investment. By Kerri Moore.
Fundraising Report Card
APRIL 18, 2018
Learn why Donor Acquisition Cost is so important, how to gather this data, and how to use this data to make better decisions. Topic Timestamps Donor Acquisition Cost [01:40] What is … Continue reading "Diving in with Donor Acquisition Cost (Season 1, Episode 3)". The post Diving in with Donor Acquisition Cost (Season 1, Episode 3) appeared first on Fundraising Report Card. Podcast donor acquisition cost
SocialButterfly
OCTOBER 19, 2010
Now however, with budgets being stretched like Mr. Fantastic--the focus is even more so: “ low cost , low risk, and high impact.&# Additional examples of QR Codes making a low cost, impact: Be the One--Save the Gulf Campaign : QR Codes were used to direct people to the campaign’s video and to sign the campaign’s petition. The other week, a woman asked me what she could do with little time and a little budget that would have a high impact.
NonProfit Branding
DECEMBER 6, 2011
Start with cost and impact data for a product. You can measure the value your nonprofit receives from imprinted branding products. Stack them up against the same metrics from promotion in standard commercial media.
Kivi's Nonprofit Communications Blog
MAY 17, 2016
Many nonprofit communications directors feel like they work in a constant state of chaos. You likely feel overwhelmed and understaffed. Odds are you don’t have enough time to think or plan, so you just do, do, do. And the to-dos don’t stop coming. Your desk is the dumping ground for every good idea in the organization without an obvious home.
iMarketSmart
FEBRUARY 25, 2019
The trick is to understand which technologies to use and how to use them to raise exponentially more money at lower costs. The post How You Can Build Relationships With More Hi-Value Supporters at Lower Costs appeared first on MarketSmart. Your job is tough! If you’re like most fundraisers, you’re already working hard. You don’t have enough time, you’re pulled in too many directions, and you’re constantly swatting flies.
iMarketSmart
JULY 29, 2016
I don’t like these titles and I think they cost nonprofits money! The post Why fundraiser job titles suck and cost you a lot of money! My pal Dr. Russell James is at it again. This time, he researched what fundraiser job titles inspire more engagement, connectivity, and giving. According to James, “This study tests the impact of various fundraiser job titles on others’ willingness to contact the fundraiser to engage in giving-related discussions.”
iMarketSmart
AUGUST 5, 2013
The best part… asking your volunteers to consider a gift in their estate plan is easy and costs virtually nothing. Ask your volunteers to plan a gift! This is really very simple. More and more seniors are volunteering these days. In fact, Philanthropy News Digest found the following : Seniors are now volunteering at record levels. One in three volunteers is 55+.
NonProfit Branding
OCTOBER 25, 2011
We’re also reporting on how broadly they display your logo, their cost per impression compared … Continue reading → ACTION: Interacting with Products & Vendors IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity UncategorizedWhich branding products do your constituents prefer? What ones will they use, how long they use them? We’re identifying products that work for you.
NonProfit Branding
JANUARY 7, 2014
CONCLUSION: This is the finding pops up in study after study - nothing can put your nonprofit mission in front of more people, more often, more positively and with less cost per impression, than high-quality imprinted products! [.]. RESEARCH: For years marketing, public relations and advertising firms have studied the effectiveness of all forms of advertising.
Fundraising 123
APRIL 7, 2009
There are relatively few well-defined models for specifying, costing and managing web site projects in a transparent fashion, let alone ones that engage all organizational stakeholders in the process. Cost overruns are the norm, and processes for dealing with the evolving feature definition of most sites are usually elusive at best.
Social Marketing and Social Change
JULY 24, 2012
That's the commentary attached to the message on this bottle by Hugh McLeod (aka @gapingvoid) -- Advertising is the cost of being boring. Who still believe that if they design the right message, and address the cost-benefit trade-off for engaging in new behaviors in just the right way, people will change. "This is for the guys who still think that the only way to market is through explaining product benefits and price advantages.
NonProfit Branding
NOVEMBER 1, 2011
(A short essay about a boring topic – but enhanced by some husband/wife disagreement. In sorting out this disagreement the reader will be assisted by Justin Timberlake, who supports the author by sporting a favorite branding product.) There is no … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity Uncategorized
The Agitator
MARCH 26, 2015
Given a choice, the harder something is to use the less people will use it. The more difficult something is to read the fewer people will read it. Most organizations don’t bother measuring the difficulty donors have in using their online donate pages. Nor do they bother measuring the readability of what they write and stick in the mail. Countless hours and dollars are spent in meetings and on designers creating ‘award winning’ web pages that glow in the dark.
NonProfit Branding
OCTOBER 13, 2011
As long as it is of appropriate quality and carries an attractive imprint, a shirt with your logo is a walking billboard for your nonprofit. Here are the questions to ask yourself about logo shirts: Do T-shirts make economic sense … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info CONTEXT: Tricks, Tips & Taboos IMPLEMENTATION: Using Branding Products Effectively
The Agitator
JULY 31, 2018
Just compare an attrition rate of 30% as unappreciated donors stop giving with the $1 or so it costs to show them your appreciation. Today I’ll avoid a detailed foray into important topics like donor identity, commitment and segmentation and instead focus on the simple, human concept of gratitude. With this question: “Why do so many nonprofits fail at the most basic task of saying “Thank You” to their donors?”. Over and over The Agitator has railed about the importance of the Thank You.
The Agitator
MARCH 21, 2018
A couple months ago, I argued that cost to acquire (CTA) was one of only two metrics that matter in a deep, comprehensive way. So if you looked at cost-to-acquire by package only, the premium packages won every day of the week and twice on Sundays. Working from a cost-to-acquire basis obscures all of these weaknesses. The other one, for those who like spoilers, was donor lifetime value.). And yet, CTA can lie. If one acquisition mail package has a response rate of 1.1%
NonProfit Branding
OCTOBER 18, 2011
Nonprofit Executives: do you know how much power Logo-Mugs have? Using mugs VisABILITY supplied, our public broadcasting clients raised $200,000,000 ($200 million!) since 1985! They’re equally powerful nonprofit branding tools.
Getting Attention
SEPTEMBER 22, 2009
Lots of fun, no cost, broader and deeper reach! I'm a big proponent of engaging your base to increase the impact of your communications (and impact). Communications-wise, help usually takes one of two forms: spreading the word (engaging their networks) or advising your org on how best to engage folks like them. Engaging your supporters, the folks who love your work the best, to engage their networks (a.k.a. viral marketing) is a no-brainer.
iMarketSmart
JANUARY 1, 2014
These days it’s easier than ever to give your supporters this kind of service through the use of low-cost, high-productivity technologies. The post 6 easy and low cost ways to build better relationships with your donors using technology appeared first on MarketSmart Donors deserve the “Disney Experience” That means we should give them awesome service including: Making it easy for them to donate, volunteer or advocate for you.
The Agitator
JULY 23, 2013
Like it or not, far too many folks judge a charity by its cost of fundraising and ‘overhead’ From regulators to the media, from charity watchdogs to far too many nonprofit boards — and even some fundraisers themselves — the false metric of ‘cost of fundraising’ has created a big mess of misunderstanding.
The Agitator
MAY 1, 2018
I’ve argued cost-to-acquire (CTA) and lifetime value were the two metrics that mattered most. The idea is that if lifetime value is going to be higher than the cost of acquiring, acquire that donor. If not, you need lower acquisition costs or higher lifetime value. Let’s take a simple example of two mail packages that cost $.50 Their solicitation cost will be half of the two $20 donors. The cost of solicitation.
The Agitator
MARCH 27, 2013
If that’s the case, you should probably also skip this recent post — The ‘less cost is best’ fallacy — from fundraiser Ken Burnett. how you’re under-cutting your fundraising success by not spending enough ), dealing specifically with why you should not obsess on minimizing cost ratios. Ken gives six reasons why adhering to rigid cost ratios is wrong-headed, abbreviated a bit here … The question is wrong.
The Agitator
JANUARY 12, 2014
Type A views workers who serve the public as a ‘cost center’ and does everything possible to hold down wages and benefits. The holiday shopping season, coupled with the current wave of renewed interest in raising the minimum wage and the plight of workers at places like Walmart, got me thinking about — what else? — donor retention.
Non Profit Marketing 360
JULY 3, 2011
NTEN and Idealware, two trusted names in nonprofit technology, have jointly published A Consumer’s Guide to Low-Cost Donor Management Systems. The report analyzes 29 systems that cost from the low three figures up to $4,000, and recommend best fits for different organizational needs. Now you have valuable help as you try to figure out the best donor management system for your organization.
The Agitator
OCTOBER 22, 2012
That’s why so many fundraisers and their consultants persist in using the meaningless, if not idiotic, measures of ‘cost of fundraising’ and ‘ROI’ rather than develop strategies and steer their programs based on the key metric of Lifetime Value. The result as Sean Triner makes clear in this piece is that this obsession with cost of fundraising and ROI in the end damages our ability to make the world a better place. Estimate the benefits and costs.
Fundraising 123
SEPTEMBER 2, 2009
Be sure to check in with these vendors to make sure that you choose an online solution that meshes well with these tools to avoid costly customizations down the road. Now may be the time to look into coming up with these to avoid costly site overhauls down the road. However, if your needs are less complex, the good news is that there are a variety of free or low-cost ways to create an attractive, dynamic online presence without a lot of web development expertise.
The Agitator
JULY 2, 2014
So, here’s some Agitator advice on dealing with the question of fundraising costs and ethics. I have no idea how much traction the CNN story on the New York Attorney General’s settlement will get. Nor whether it will trigger any, many or no donor inquiries to your organization or your clients. Nonetheless, good Boy Scout that Tom is, I’ve adopted his motto: “Be Prepared.” First of all, don’t be one bit defensive.
Social Marketing and Social Change
JULY 9, 2009
Bringing down health care costs has been bringing innovation to the workplace – and some glimmers of social marketing. An article in The Wall Street Journal by Anna Wilde Mathews reports on an experiment in progress at AmeriGas Propane where, for a number of years, voluntary wellness programs to encourage healthier behaviors, discounted premiums for nonsmokers and cash rewards for completing health risk appraisals were not working to reduce costs – or engage many employees it seems.
The Agitator
NOVEMBER 16, 2014
Dearly Beloved, I grew up in the death business — flowers, funerals and the high cost of dying — and I’m sure glad those high-priced days are long gone. Low cost, bio-degradable ‘green’ caskets. All aimed at bringing reality and reasonable costs to the post-death process. Today there are many options. Cremation. Consumer funeral societies.
The Agitator
NOVEMBER 3, 2014
Here’s a brief excerpt from Retention Fundraising on the importance of building the cost of key retention efforts into your acquisition. Editor’s Note: The e-Book version of Retention Fundraising: the new art and science of keeping your donors for life is now available. You can click here to order either the e-Book or print versions.
The Agitator
JUNE 20, 2017
So, there’s no better time to offer up this Agitator Board Meeting Swipe File on Fundraising Costs and Investment in Fundraising. Here’s a brief compilation of resources and advice that may come in handy as you explain to your board, CEO and CFO the issues of ‘overhead’, ‘costs’, ‘investment’, ‘fundraiser pay’, and other frequently raised questions about the costs and returns in fundraising.
iMarketSmart
JANUARY 1, 2014
These days it’s easier than ever to give your supporters this kind of service through the use of low-cost, high-productivity technologies. The post 4 of the easiest and most cost-effective ways to build better relationships with your donors using technology. Donors deserve the “Disney Experience” That means we should give them awesome service including: Making it easy for them to donate, volunteer or advocate for you.
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