Cost Per Dollar Raised, What It Means, and How to Stay on Top of It

Fundraising Report Card

Cost per dollar raised, or CPDR, is not discussed as often as donor acquisition cost or donor retention. CPDR is a fairly straightforward term – it … Continue reading "Cost Per Dollar Raised, What It Means, and How to Stay on Top of It".

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The Cost of Fundraising Through Social Media

Social Media Bird Brain

The Cost of Fundraising Through Social Media Tweeting, Posting and Liking your way to increased donations should be an. This week we have a guest post written by Rich McIver. Rich is the founder of Merchant Negotiators, where he also regularly writes on the subjects of merchant account services and how businesses and nonprofits can most effectively and efficiently use them.

Cost 201

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Do people prefer when others pay for a nonprofits’ administrative costs?


I know, I know… Dan Pallota thinks charities need a defense council to inform the public that administrative costs are a necessary part of a nonprofit structure. His call for a defense of administrative costs simply will never work. Fundraising Nonprofit nonprofit administrative costs

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The High Cost of Communications Chaos #CALMnotBUSY

Kivi's Nonprofit Communications Blog

Many nonprofit communications directors feel like they work in a constant state of chaos. You likely feel overwhelmed and understaffed. Odds are you don’t have enough time to think or plan, so you just do, do, do. And the to-dos don’t stop coming.

Cost 158

2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands


Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising.

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How To Brand A Nonprofit With Low Cost & High Impact

NonProfit Branding

Logo-Mugs are among the most cost-effective. Later in this post we’ll report the cost comparisons with other media.). Even without unscrambling the results, the relationship between market impact and cost is surprising and persuasive. It also exaggerates the cost.

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These 5 Website Mistakes Could be Costing You Donors


Online giving has seen consistent year over year growth, but 66% of nonprofits are worried that they are missing out on opportunities for digital fundraising. By avoiding these five common mistakes, you can ensure that your organization isn't leaving any money on the table.

#ProAging: Telestroke/Telemedicine Tests Show Excellent Cost & Health Benefits

Non Profit Marketing 360

In a wonderful synthesis of health care needs, patient choice, cost effectiveness, and beneficial outcomes, a recent report from The Mayo Clinic ‘s ‘Telestroke’ program demonstrates the payoff of the pilot program.

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NONPROFIT BRANDING: The Most Expensive Way to Cut Cost

NonProfit Branding

You can cut costs, protect the brand and sleep at night! … Continue reading → CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands brand management brand protection cutting costs financial crisis nonprofit board nonprofit moraleAll nonprofit managers anguish over finding ways to reduce expenses during periods of economic hardship. It’s a real challenge to do this without damaging the brand. Nevertherless, it can be done.

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Text to Give Pricing & Costs

A Small Change

There are more variables beyond cost since different businesses offer different options in reporting and wrap around services. During the months of July, August and September you can take a “test drive&# for a low cost and without a long term contract. When considering which provider to use, it can be difficult to find their pricing information so I’ve aggregated it here.

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Low-Cost Fundraising: 6 Innovative Ideas

Ann Green

In this post, Kerri Moore of Booster has some low-cost fundraising ideas for you. Low-cost fundraising isn’t just about saving your nonprofit some extra cash. After all, a cost can be: The time it takes to plan and execute a fundraising campaign or event. By Kerri Moore.

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How To Measure Media Cost & Results When Promoting Your Nonprofit (TV, Newspaper, Billboards, Branding Products, etc.)

NonProfit Branding

And different costs. The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. Here’s a look at the research that compares expense and results. This is information you will want to keep for reference.) The Key Yardstick: Of three basic metrics, number of impressions is the [.].

How You Can Build Relationships With More Hi-Value Supporters at Lower Costs


The trick is to understand which technologies to use and how to use them to raise exponentially more money at lower costs. The post How You Can Build Relationships With More Hi-Value Supporters at Lower Costs appeared first on MarketSmart. Your job is tough!

Cost 130

Low Cost, High Impact? The Growing Potential of QR Codes


Now however, with budgets being stretched like Mr. Fantastic--the focus is even more so: “ low cost , low risk, and high impact.&# Tags: mobile barcode low cost technology Manor Texas Nielsen OxFam Project Red QR Code quick response RememberMe Smartphone Starbucks TOTeM

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Why fundraiser job titles suck and cost you a lot of money!


I don’t like these titles and I think they cost nonprofits money! The post Why fundraiser job titles suck and cost you a lot of money! My pal Dr. Russell James is at it again. This time, he researched what fundraiser job titles inspire more engagement, connectivity, and giving.

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Diving in with Donor Acquisition Cost (Season 1, Episode 3)

Fundraising Report Card

Learn why Donor Acquisition Cost is so important, how to gather this data, and how to use this data to make better decisions. Topic Timestamps Donor Acquisition Cost [01:40] What is … Continue reading "Diving in with Donor Acquisition Cost (Season 1, Episode 3)". The post Diving in with Donor Acquisition Cost (Season 1, Episode 3) appeared first on Fundraising Report Card. Podcast donor acquisition cost

Cost 40

The Cost of Being Boring

Social Marketing and Social Change

That's the commentary attached to the message on this bottle by Hugh McLeod (aka @gapingvoid) -- Advertising is the cost of being boring. "This is for the guys who still think that the only way to market is through explaining product benefits and price advantages.

Cost 90

NONPROFIT BRANDING: Promotional Media – Measuring Cost & Impact

NonProfit Branding

Start with cost and impact data for a product. You can measure the value your nonprofit receives from imprinted branding products. Stack them up against the same metrics from promotion in standard commercial media.

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Simply the simplest (and no-cost) way to market bequests.


The best part… asking your volunteers to consider a gift in their estate plan is easy and costs virtually nothing. Ask your volunteers to plan a gift! This is really very simple. More and more seniors are volunteering these days. In fact, Philanthropy News Digest found the following : Seniors are now volunteering at record levels. One in three volunteers is 55+.

Cost 139

The Hidden Cost Of Complexity

The Agitator

Given a choice, the harder something is to use the less people will use it. The more difficult something is to read the fewer people will read it. Most organizations don’t bother measuring the difficulty donors have in using their online donate pages.

Cost 96

NONPROFIT BRANDING: Cost, Impact and Use of Tote Bags

NonProfit Branding

We’re also reporting on how broadly they display your logo, their cost per impression compared … Continue reading → ACTION: Interacting with Products & Vendors IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity UncategorizedWhich branding products do your constituents prefer? What ones will they use, how long they use them? We’re identifying products that work for you.

Cost 154

The High Cost of Undervaluing Gratitude

The Agitator

Just compare an attrition rate of 30% as unappreciated donors stop giving with the $1 or so it costs to show them your appreciation.

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Segmenting “Cost To Acquire” Using Identity

The Agitator

A couple months ago, I argued that cost to acquire (CTA) was one of only two metrics that matter in a deep, comprehensive way. So if you looked at cost-to-acquire by package only, the premium packages won every day of the week and twice on Sundays.

Nonprofit Branding: The Expensive Way To Cut Costs

NonProfit Branding

CONCLUSION: This is the finding pops up in study after study - nothing can put your nonprofit mission in front of more people, more often, more positively and with less cost per impression, than high-quality imprinted products! [.]. RESEARCH: For years marketing, public relations and advertising firms have studied the effectiveness of all forms of advertising.

Cost 109

What Should a Website Cost?

Fundraising 123

There are relatively few well-defined models for specifying, costing and managing web site projects in a transparent fashion, let alone ones that engage all organizational stakeholders in the process. Cost overruns are the norm, and processes for dealing with the evolving feature definition of most sites are usually elusive at best.

Cost 100

NONPROFIT BRANDING: Cost, Impact and Use of Logo-Pens

NonProfit Branding

(A short essay about a boring topic – but enhanced by some husband/wife disagreement. In sorting out this disagreement the reader will be assisted by Justin Timberlake, who supports the author by sporting a favorite branding product.) There is no … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity Uncategorized

Cost 152

6 easy and low cost ways to build better relationships with your donors using technology


These days it’s easier than ever to give your supporters this kind of service through the use of low-cost, high-productivity technologies. The post 6 easy and low cost ways to build better relationships with your donors using technology appeared first on MarketSmart

Cost 164

NONPROFIT BRANDING: Cost, Impact and Use of Logo T-Shirts

NonProfit Branding

As long as it is of appropriate quality and carries an attractive imprint, a shirt with your logo is a walking billboard for your nonprofit. Here are the questions to ask yourself about logo shirts: Do T-shirts make economic sense … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info CONTEXT: Tricks, Tips & Taboos IMPLEMENTATION: Using Branding Products Effectively

Cost 143

What to Do When Cost-to-Acquire Lies to You

The Agitator

I’ve argued cost-to-acquire (CTA) and lifetime value were the two metrics that mattered most. The idea is that if lifetime value is going to be higher than the cost of acquiring, acquire that donor. If not, you need lower acquisition costs or higher lifetime value.

Cost 74

Acquisition: Its Costs And ROI – Part 2

The Agitator

That’s why so many fundraisers and their consultants persist in using the meaningless, if not idiotic, measures of ‘cost of fundraising’ and ‘ROI’ rather than develop strategies and steer their programs based on the key metric of Lifetime Value.

NONPROFIT BRANDING: Cost, Impact and Use of Coffee Mugs

NonProfit Branding

Nonprofit Executives: do you know how much power Logo-Mugs have? Using mugs VisABILITY supplied, our public broadcasting clients raised $200,000,000 ($200 million!) since 1985! They’re equally powerful nonprofit branding tools.

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Extend Your Org's Reach -- At No Cost

Getting Attention

Lots of fun, no cost, broader and deeper reach! I'm a big proponent of engaging your base to increase the impact of your communications (and impact). Communications-wise, help usually takes one of two forms: spreading the word (engaging their networks) or advising your org on how best to engage folks like them. Engaging your supporters, the folks who love your work the best, to engage their networks (a.k.a. viral marketing) is a no-brainer.

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How To Talk To Donors About Fundraising Costs And Ethics

The Agitator

So, here’s some Agitator advice on dealing with the question of fundraising costs and ethics. I have no idea how much traction the CNN story on the New York Attorney General’s settlement will get. Nor whether it will trigger any, many or no donor inquiries to your organization or your clients.

Ethics 105

How To Talk About Fundraising Costs

The Agitator

Like it or not, far too many folks judge a charity by its cost of fundraising and ‘overhead’ From regulators to the media, from charity watchdogs to far too many nonprofit boards — and even some fundraisers themselves — the false metric of ‘cost of fundraising’ has created a big mess of misunderstanding.

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Acquisition: The ‘Less Cost Is Best’ Fallacy

The Agitator

If that’s the case, you should probably also skip this recent post — The ‘less cost is best’ fallacy — from fundraiser Ken Burnett. how you’re under-cutting your fundraising success by not spending enough ), dealing specifically with why you should not obsess on minimizing cost ratios. Ken gives six reasons why adhering to rigid cost ratios is wrong-headed, abbreviated a bit here … The question is wrong.

Donor Service: Cost Center Or Profit Center?

The Agitator

Type A views workers who serve the public as a ‘cost center’ and does everything possible to hold down wages and benefits. The holiday shopping season, coupled with the current wave of renewed interest in raising the minimum wage and the plight of workers at places like Walmart, got me thinking about — what else? — donor retention.

Cost 75

New and Improved! The Authoritative Guide to Low-Cost Donor Management Software

Non Profit Marketing 360

NTEN and Idealware, two trusted names in nonprofit technology, have jointly published A Consumer’s Guide to Low-Cost Donor Management Systems. The report analyzes 29 systems that cost from the low three figures up to $4,000, and recommend best fits for different organizational needs. Now you have valuable help as you try to figure out the best donor management system for your organization.

Fundraising Data And The Cost Of Embalming An Elephant

The Agitator

Dearly Beloved, I grew up in the death business — flowers, funerals and the high cost of dying — and I’m sure glad those high-priced days are long gone. Low cost, bio-degradable ‘green’ caskets.

Cost 81

A Nonprofit’s Guide to Building Simple, Low-Cost Websites

Fundraising 123

Be sure to check in with these vendors to make sure that you choose an online solution that meshes well with these tools to avoid costly customizations down the road. Now may be the time to look into coming up with these to avoid costly site overhauls down the road. However, if your needs are less complex, the good news is that there are a variety of free or low-cost ways to create an attractive, dynamic online presence without a lot of web development expertise.

Cost 120

4 of the easiest and most cost-effective ways to build better relationships with your donors using technology.


These days it’s easier than ever to give your supporters this kind of service through the use of low-cost, high-productivity technologies. The post 4 of the easiest and most cost-effective ways to build better relationships with your donors using technology.

Cost 130

Quote of the Week: The Cost of Dreams


They say the best things in life are free. They also say that everyone has their price. Up in the Air , a movie starring George Clooney, puts these two sayings on the line. The storyline is based on Clooney’s character, Ryan Bingham, a corporate downsizing expert who fires people for a living.

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Flat Earth Fundraising: The High Cost Of Mistreating Suppliers

The Agitator

The cost of pitches [responding to RFP’s] is not just about cost to the agencies. Inevitably there’s a huge cost to the charity too … It shouldn’t be seen as an obligatory ritual.

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Donor Acquisition: What is It? And How Do You Optimize It?

Fundraising Report Card

Metrics 101 donor acquisition cost donor acquisition strategy donor acquistion donor lifetime valueSimply put, donor acquisition is the number of first-time donors you’ve acquired within a given time frame.