Grow Your Email List With These 14 Paid Email Acquisition Sources
Kivi's Nonprofit Communications Blog
MAY 4, 2016
Cost-per-Action (CPA). Cost-per-Thousand Impressions (CPM). Be prepared to spend several thousand dollars for a campaign. Here are 14 paid acquisition resources for you to consider: Cost Per Action (CPA). Cost per 1,000 Impressions (CPM).
Facebook Ads – Are They Right For Your Nonprofit?
MAY 29, 2014
You can set your daily budget , or “lifetime” budget, and you will need to choose a CPM (cost per thousand impressions) or CPC (cost per click bid). Much has been written recently about the changes in Facebook’s algorithm and its pay-to-play philosophy.