Digging for Data on the Alumni

Non Profit Marketing 360

The CoolData blog walks through an example of a college alumni office which learns that the number of times an alumnus visits the college website correlates to the size and frequency of his gifts. What does the data tell you? How can you use it? Fundraising Marketing Marketing Skills Measurement Nonprofit Research Resource advice data analysis engagement research web

Fundraising and Marketing Teams: Integrated or Separate But Equal?

Kivi's Nonprofit Communications Blog

Our research shows a correlation between the structure of communications and fundraising teams and how responsible individuals personally feel for achieving both fundraising and community engagement goals.

Team 193

One Reason Why So Much Cause Marketing Goes to Children's Causes

Cause Related Marketing

For instance, some 11 acts show a high correlation with the Loyola Generativity Scale, including: ‘told someone about my own childhood’ (.43 43 correlation), and ‘sewed or mended a garment or other object’ (.30 30 correlation). As a reminder for people as far away from college statistics as me, 1 would mean complete correlation and -1 would mean a complete negative correlation. Correlation, of course, is not causation.

Why the Canadian Digital Service is a major milestone for Canada.

Public Sector Marketing 2.0

There is no denying that there is a correlation between risk-tolerance level and age. Over the course of the past two decades there have been numerous initiatives / movements relating to the Government of Canada and the digital space.

Canada 198

Two Free Twitter Network Visualization Tools

Public Sector Marketing 2.0

For example, “to increase the correlation of #hashtag1 with #hashtag2 by X% within X months” This would be useful if one of your broader organizational goals is to build bridges in your community.

Tools 170

Learning as a Cause Marketer

Cause Related Marketing

How you answer the question of self-education determines things like: how successful your cause-related marketing campaigns are, indeed, how successful you are; your income; your lifespan; researchers have even shown a correlation between happiness and education.It’s

Is Social Media Working For Fundraisers?

The Agitator

She asked simply: “As donor retention rates fall, I wondering if anyone has done any research correlating retention and presence on social media. I know, I know … what an impossibly broad question. What I’m really fishing for is some great fundraising success stories … examples of where use of social media has yielded real, measurable dollars. I’m moved to ask because of the question posed yesterday by Cindy Courtier’s Comment to my post on retention.

How Nonprofits Are Using Editorial Calendars

Kivi's Nonprofit Communications Blog

But I’m wondering if there is any correlation between the formats and how far in advance people plan with their success in producing good communications or how much stress they have in their jobs or how much inter-office cooperation they receive from others.

BOGO Toothbrushes

Cause Related Marketing

Periodontal disease is highly correlated with heart disease and diabetes. As I often say in this space, correlation is not causation. (My If you sell consumables… food, drink, shoes, jeans, etc… to the public you’d be wise to think about cause marketing.

What About People Who Don’t Answer Donor Surveys?

The Agitator

Now, this is correlation, not causation. When you are in the business of asking donors about themselves and customizing their donor journeys based on that, you almost always get the question: “But what about those folks who don’t answer the survey?”

Facebook Face Off: Military vs. Health


We also looked at engagement per post because sometimes it correlated directly to participation in healthfinder.gov’s weekly health challenge. Source: DK Web Consulting. Twice as many fans engage on Military Facebook pages than pages from the U.S.

Facebook Face Off: Military vs. Health


We also looked at engagement per post because sometimes it correlated directly to participation in healthfinder.gov’s weekly health challenge. Source: DK Web Consulting. Twice as many fans engage on Military Facebook pages than pages from the US.

Integrating Social Data into Decision Making (5 Free Tools)

Public Sector Marketing 2.0

You can place your mouse cursor over a related hashtag to see its correlation level.

Tools 182

We’re in trouble now! Giving outlook from Atlas of Giving

Wild Woman Fundraising

What we use is a thing called correlation science. We’ve found what their relative strengths are, and we’ve built an algorithm that when you match it back to giving data going back to 1968, matches what we call a coefficient of correlation of 99.5%.”. Mazarine Treyz: Hey, everybody.

Cast Size v. Revenue

Mission Paradox Blog

In our neck of the woods, i.e. live theatre, we see a pretty direct correlation between cast size and revenue. I'm curious to see if any of you out there have seen this sort of correlation in your work. Help me out here. Generally, the more performers on stage, the higher the revenue. Does revenue go up if you have more dancers on stage? Does revenue go up if you are exhibiting the work of more then one visual artist? If you have any thoughts on this, leave a comment

They “like” you because they like you

Sea Change Strategies

For instance, the presence of a telephone number in a donor’s record correlates with a higher lifetime value. Turns out the presence of a phone number correlates with higher lifetime giving even if the donor has never been called. Back when I was the “Internet guy” in a direct mail firm (talk about not fitting in), I learned the perils of attributing causation where cause and effect may not really exist.

Heart Of The Donor

The Agitator

Their findings square up exactly against our own DonorTrends research in many areas … The strong correlation between religion and giving (i.e., Age, education and income as correlates of giving. Fundraising giant Russ Reid has released an impressive bit of survey research on donor behavior and attitudes. where religion appears more important in individual’s life, there’s a greater propensity to give, and to give more). Importance of mail as primary giving medium.

#Aging: Advancements In Diagnosis of Alzheimer’s Can Lead To Advancements In Treatment

Non Profit Marketing 360

“We found biochemical changes that correlated with cognitive performance,&# Dr. Kantarci explained. Image via Wikipedia.

Aging 130

Here’s the one predictor of your fundraising success in 2016

Wild Woman Fundraising

If you didn’t have a plan, there was no correlation between spending more time and more money and having better results. But if you don’t have a plan, there’s no correlation.

2016 Individual Donor Benchmark Report: Interview with Heather Yandow

Wild Woman Fundraising

We still found a strong correlation in the data between having a fundraising plan and fundraising success, and so what we looked at is overall, if you looked at the people who had fundraising plans and those that didn’t, you saw that their overall revenue was about the same.

Wanted: A Theory of How to Activate Multiple Cause Marketing Campaigns

Cause Related Marketing

Fresh Market could also A-B test of its flyer to get a sense of correlation. In this season of the year, it’s easy for a retailer to be involved in two or three or even more cause promotions at the same time.

Pink Ribbon Cause Marketing Doing Its Job Again

Cause Related Marketing

While triple negative breast cancer responds well to chemotherapy, in some cases early complete response does not correlate with survival rates. Breast cancer is heterogeneous, not homogeneous.

Breaking Down Your Acquisition Silos

The Agitator

My Spidey-Sense is that, over the years, you have good months and bad months (and those probably correlate with when people are searching for you if you want to look at Google Trends to test this theory). You can spend money on anything. That’s why it’s called money.

Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Total online revenue correlates closely with email list size. On Wednesday, I shared how nonprofits are using social media according to reports released over the last few weeks. Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). 2012 eNonprofit Benchmarks Study (M+R and NTEN).

Stats 131

Making Data Integration Simple!

JCA Insights

Without integration how will you know when members visit or how visitation correlates to renewal? About once a month my phone rings and someone asks if JCA can tie together multiple systems to save them time and money. It’s a great question. Integrated systems help organizations run internal processes better, improve external communication and ultimately raise more money. One of the enduring mythologies, however, is that the project itself should be simple and inexpensive.

What Are Your Non-Negotiables?


I’m not implying that these are the only things you look for when hiring or even that they correlate to how you or I vote. It’s the morning after Election Day, and I have a question for you: Have you ever hired anyone?

The 22 Things You Absolutely Must Do Before a Fundraising Event

Fundraiser Ideas

After being on so many fundraising teams, I’ve noticed what is done before an event directly correlates with how the fundraising event turns out. Let me show you what I mean. An Unsuccessful Vs. Successful Fundraising Event. In college, I was in a sorority. We often did charity work for disadvantaged families in the community. Sometimes, we wanted to purchase the families some needed items, especially those with children. The items were usually diapers, wipes, formula, etc.

Survey: Folks not too satisfied with nonprofit websites

Donor Power Blog

According to the study, website satisfaction has a strong correlation to the behaviors we want. How good are nonprofit websites? Not so great, it would seem. Survey research from ForeSee Results, Trends in Constituent Satisfaction with Nonprofit Websites (PDF, registration required), puts the average nonprofit website satisfaction score of 73 (out of 100). This is survey research, so it tells what people say, not necessarily what they really do, but it's interesting nonetheless.

Research Grants for New Therapeutics and Diagnostic Tools for Lymphoma

Seeking Grant Money Today

The program includes Post-Doctoral Fellowships, Clinical Investigator Career Development Awards, Follicular Lymphoma Research Initiative Grants, and Follicular Lymphoma Correlative Clinical Studies Awards. With the follicular-focused awards, LRF hopes to advance the understanding of the human biology of follicular lymphoma, verify molecular targets for FL, and seek correlative clinical studies. From The Foundation Center.

Flat Earth Fundraising: Ice Cream Murder And Donor Loyalty

The Agitator

Because of an immutable law of science, statistics and logic: “Correlation does not imply causation.” This ‘law’ emphasizes that correlation between two variables (for example, sending in a change of address and being a more loyal donor) does not automatically imply that one causes the other.


Mission Paradox Blog

I'm pretty sure those things are correlated. Here's the important thing to remember about the internet. It's. the internet.    A place where negativity thrives. You see this often in the arts.    We love to talk about what sucks and who sucks. Do a blog post or video about how everyone (except you and your friends) are money hungry, artistically deprive sellouts and you can almost see people racing in to add their two pennies.

Put Your Social Network to Work for a Worthy Cause

Cause Related Marketing

But you know that the education of girls helps inoculate them against child marriage, and is highly correlated with advancements in society and economic growth. You’ve got a big following on Facebook, Twitter, Pinterest, Google +… maybe even thousands of people.

Gambling With Your Pink Ribbon Cause Marketing

Cause Related Marketing

It’s older than bingo in the basement of the local parish and, if you get the offer right, an all-but-certain money raiser. Except that adding gambling to your pink ribbon cause marketing promotion is also almost certainly a mistake.

Transactional Cause Marketing Is Not the Boogeyman

Cause Related Marketing

Moreover, with transactional cause marketing, when all is said and done you can compare sales figures against a logical cohort and get a sense of correlation, maybe even causation, based on what’s different.

Why “Trust” Matters in Fundraising. And What To Do About It.

The Agitator

I can’t claim that although there’s some historic correlation. The 2018 Edelman Trust Barometer reveals that trust in the U.S. has suffered the largest-ever-recorded drop in the survey’s history among the general population.

Trust 84

A potpourri of updates

The Agitator

Hmmmmmmm… I wonder if there’s any correlation to what those industries pay per click? Here at The Agitator, we pride ourselves on well-reasoned, thoughtful posts that explore important themes in depth often over a week. This isn’t going to be one of those weeks. This is going to be a week of potpourri, using the popular Jeopardy definition of “doesn’t fit into any other category.”. So we’ll start with three updates on pieces that ran earlier this year. Item #1.

CTR 43

Got to admit it’s getting better-or is it?

Wild Woman Fundraising

“Communities and communal organizations that manage to break free from the dominant culture will find a correlation between the amount of freedom they enjoy and the amount of independence they attain in a world where access to land, food an water has become paramount.

Communications audits: Media Analysis


Were the correlations between media channels and ROI what you wanted and expected? flickr/iirraa. Last week I provided guidelines for assessing the communications that you control. But that’s only half of the story–especially in today’s conversational Web 2.0 environment. This week, attention turns to what the media is saying about you, and next week—what the Web is saying about you, and what your peers and competitors are up to. Media Analysis.

Dear Mr Edward Jones

Wild Woman Fundraising

Our data above suggests that much of the correlation between income and classroom performance may be explained by the bandwidth tax.” We got a donation from “Edward Jones!” ” my coworker exclaimed. It’s 2003.

First step in strategic communications planning: Communications audits


Notice any correlations between cost, reach, staff time, and ROI–the ideal communication causes the most people to take the action you want them to take and costs the least amount of money and staff time. flickr/joebeone.

Plan 130