Loyalty does not necessarily correlate with planned gift likelihood. Wealth and large annual gifts do not correlate with planned giving likelihood. Very few people write as clearly, concisely and intelligently as Phyllis Freedman (aka- The Planned Giving Blogger). If you don’t subscribe to her blog , you can’t be serious about planned giving marketing. In her recent post, she outlines what Stelter found in their recent study. MORE
They claim their calculations correlate to overall giving in the U.S. Fundraisers, unlike practitioners in most other sectors, mostly navigate their way forward by steering through the rear view mirror. Off hand I can’t think of any other group, with their future so dependent on the economy and other key events, who live by the “past is prologue” mantra. In today’s world, that dependence can deliver some nasty surprises. MORE
And get this: we found a positive correlation between email fundraising response rate and unsubscribe rate. That goes along with the old direct mail correlation of more response, more complaints. It helps to know if your efforts are producing well or poorly, and it's awfully hard to tell if all you have to look at are your own results. And that can be hard to know for online fundraising. MORE
Most of what we know about charitable giving has, up to now, largely been drawn from our (often faulty) intuitions and from correlations we observe between the way charities approach potential donors and how these potential donors react. However, intuitions and correlations cannot tell us what causes what or which factors are the most important in getting people to give more or more often. MORE
Fresh Market could also A-B test of its flyer to get a sense of correlation. In this season of the year, it’s easy for a retailer to be involved in two or three or even more cause promotions at the same time. MORE
You can place your mouse cursor over a related hashtag to see its correlation level. MORE
Statistics show that, among Millennials, volunteerism and giving have a strong positive correlation. This week, I’m thrilled to introduce Christina Attard. Christina is an accomplished Canadian fundraiser with a particular expertise in the areas of planned giving and millennial. MORE
Total online revenue correlates closely with email list size. On Wednesday, I shared how nonprofits are using social media according to reports released over the last few weeks. Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). 2012 eNonprofit Benchmarks Study (M+R and NTEN). MORE
For instance, some 11 acts show a high correlation with the Loyola Generativity Scale, including: ‘told someone about my own childhood’ (.43 43 correlation), and ‘sewed or mended a garment or other object’ (.30 30 correlation). As a reminder for people as far away from college statistics as me, 1 would mean complete correlation and -1 would mean a complete negative correlation. Correlation, of course, is not causation. MORE
I’m not implying that these are the only things you look for when hiring or even that they correlate to how you or I vote. It’s the morning after Election Day, and I have a question for you: Have you ever hired anyone? MORE
THINK GOLDEN MEAN: Researchers at Carleton University say that visitors decide the attractiveness of a web page in one-twentieth of a second, and that first impression holds up over time and correlates to their ratings of the site. According to Gerald Zaltman and a slew of neuroscientists, 95% of human thought, emotion and learning happens without our conscious awareness. MORE
What Michal basically does is use the aggregate big data generated on Facebook through “Likes” He then finds correlations and patterns, and uses these to determine personality traits about you based on your own “Likes” What makes this particularly fascinating is that the patterns that he has found are remarkably accurate given that 25% of the global population is on Facebook (i.e. MORE
After being on so many fundraising teams, I’ve noticed what is done before an event directly correlates with how the fundraising event turns out. Let me show you what I mean. An Unsuccessful Vs. Successful Fundraising Event. In college, I was in a sorority. We often did charity work for disadvantaged families in the community. Sometimes, we wanted to purchase the families some needed items, especially those with children. The items were usually diapers, wipes, formula, etc. MORE
According to the eBenchmarks extras they’ve released, a study of forty nonprofits shows: We saw no correlation between email volume and fundraising response rates. A common question I get is: “How often should I email my supporters?&#. It’s hard to answer, because it depends on the quality of what you’re sending - and to whom you’re sending it. If you send wonderful messages to a highly engaged community, many messages can be a good thing. MORE
According to the eBenchmarks extras they’ve released, a study of forty nonprofits shows: We saw no correlation between email volume and fundraising response rates. A common question I get is: “How often should I email my supporters?&#. It’s hard to answer, because it depends on the quality of what you’re sending - and to whom you’re sending it. If you send wonderful messages to a highly engaged community, many messages can be a good thing. MORE
Our research shows a correlation between the structure of communications and fundraising teams and how responsible individuals personally feel for achieving both fundraising and community engagement goals. MORE
For example, “to increase the correlation of #hashtag1 with #hashtag2 by X% within X months” This would be useful if one of your broader organizational goals is to build bridges in your community. MORE
Some studies have even shown a correlation between happiness and education. The end of the year is fast approaching and with it your final opportunity to improve yourself as a cause marketer. Here are seven simple-steps you could do in the next 30 minutes to improve your cause marketing career before year end. Make an Appointment for Early 2012 with Your Opposite Number at the Charity or Sponsor. MORE
Anyway, according to ReadWriteWeb , “Establishing a new correlation between social networks and prefrontal cortex size lends credibility to Dunbar’s assertions that our brains aren’t big to be smart, but to help us manage relationships that will ultimately help us survive. MORE
Without integration how will you know when members visit or how visitation correlates to renewal? About once a month my phone rings and someone asks if JCA can tie together multiple systems to save them time and money. It’s a great question. Integrated systems help organizations run internal processes better, improve external communication and ultimately raise more money. One of the enduring mythologies, however, is that the project itself should be simple and inexpensive. MORE
And with the Boomers, there is a correlation between what they spend and what they give. Lately, when I’ve written about fundraising and Boomers, Kn Moy, the ‘innovation strategy’ guy at Masterworks has responded with excellent commentary and data (as he did here back in January). Kn thinks heaps about ‘generational fundraising’ for his agency. Here are his excellent comments on my post of yesterday, Boomers: Boom Or Bust? expressing my pessimism about Boomer giving. MORE
But I’m wondering if there is any correlation between the formats and how far in advance people plan with their success in producing good communications or how much stress they have in their jobs or how much inter-office cooperation they receive from others. MORE
For instance, the presence of a telephone number in a donor’s record correlates with a higher lifetime value. Turns out the presence of a phone number correlates with higher lifetime giving even if the donor has never been called. Back when I was the “Internet guy” in a direct mail firm (talk about not fitting in), I learned the perils of attributing causation where cause and effect may not really exist. MORE
Sinek goes on to describe two major components of the human brain that correlate with the circle. Making social change is tough business. Social change is rooted in altering the structures of a social group or society. It happens when individuals or groups choose to go against social norms. MORE
Researchers have even shown a correlation between happiness and education. What do you do, as a cause marketer, to keep learning? MORE
We also looked at engagement per post because sometimes it correlated directly to participation in healthfinder.gov’s weekly health challenge. Source: DK Web Consulting. Twice as many fans engage on Military Facebook pages than pages from the US. MORE
Try to make your pitch relevant to their audience, even if there’s not a direct correlation to what you do and what they do. MORE
Periodontal disease is highly correlated with heart disease and diabetes. As I often say in this space, correlation is not causation. (My If you sell consumables… food, drink, shoes, jeans, etc… to the public you’d be wise to think about cause marketing. MORE
Because of an immutable law of science, statistics and logic: “Correlation does not imply causation.” This ‘law’ emphasizes that correlation between two variables (for example, sending in a change of address and being a more loyal donor) does not automatically imply that one causes the other. MORE
What we use is a thing called correlation science. We’ve found what their relative strengths are, and we’ve built an algorithm that when you match it back to giving data going back to 1968, matches what we call a coefficient of correlation of 99.5%.”. Mazarine Treyz: Hey, everybody. MORE
In our neck of the woods, i.e. live theatre, we see a pretty direct correlation between cast size and revenue. I'm curious to see if any of you out there have seen this sort of correlation in your work. Help me out here. Generally, the more performers on stage, the higher the revenue. Does revenue go up if you have more dancers on stage? Does revenue go up if you are exhibiting the work of more then one visual artist? If you have any thoughts on this, leave a comment MORE
This clearly has a direct correlation to the figure in the study that states that 38% of the DDs at smaller organizations have no experience securing gifts. picture by mb21 on Flickr. MORE
Their findings square up exactly against our own DonorTrends research in many areas … The strong correlation between religion and giving (i.e., Age, education and income as correlates of giving. Fundraising giant Russ Reid has released an impressive bit of survey research on donor behavior and attitudes. where religion appears more important in individual’s life, there’s a greater propensity to give, and to give more). Importance of mail as primary giving medium. MORE
How you answer the question of self-education determines things like: how successful your cause-related marketing campaigns are, indeed, how successful you are; your income; your lifespan; researchers have even shown a correlation between happiness and education.It’s MORE
We still found a strong correlation in the data between having a fundraising plan and fundraising success, and so what we looked at is overall, if you looked at the people who had fundraising plans and those that didn’t, you saw that their overall revenue was about the same. MORE
While triple negative breast cancer responds well to chemotherapy, in some cases early complete response does not correlate with survival rates. Breast cancer is heterogeneous, not homogeneous. MORE
Almost everywhere around the world giving and happiness were positively correlated. In fact, Gallup found only one country were there was no correlation between charitable giving and happiness; the Central African Republic. Can money buy happiness? As a matter of fact, it can. But not in the way you might think. Professor Michael Norton at the Harvard Business School did a series of fun experiments that found that if you spend money right, it can indeed lead to happiness. MORE
We also looked at engagement per post because sometimes it correlated directly to participation in healthfinder.gov’s weekly health challenge. Source: DK Web Consulting. Twice as many fans engage on Military Facebook pages than pages from the U.S. MORE
Here’s what they told me: Race/ethnicity is not causal or even correlated with high Commitment. The liberal cable news pundits are having a field day chronicling the ‘demise’ of the Republican Party as a major factor in the future of national politics in the U.S. MORE
Instead of focusing on spending patterns or growth rates, it uses metrics that are better correlated with an organization’s overall health and ability to deliver strong programs. Anjali Deshmukh. MORE
She asked simply: “As donor retention rates fall, I wondering if anyone has done any research correlating retention and presence on social media. I know, I know … what an impossibly broad question. What I’m really fishing for is some great fundraising success stories … examples of where use of social media has yielded real, measurable dollars. I’m moved to ask because of the question posed yesterday by Cindy Courtier’s Comment to my post on retention. MORE
” This correlates with a study published by Scientific American on how the rich lack compassion and why this is. Alan Bacharach does an interview with Mazarine Treyz, the Wild Woman of Fundraising about Planned Giving. MORE
The CoolData blog walks through an example of a college alumni office which learns that the number of times an alumnus visits the college website correlates to the size and frequency of his gifts. What does the data tell you? How can you use it? Fundraising Marketing Marketing Skills Measurement Nonprofit Research Resource advice data analysis engagement research web MORE
Correlation Related Topics Kivi's Nonprofit Communications Blog
JANUARY 21, 2016
Our research shows a correlation between the structure of communications and fundraising teams and how responsible individuals personally feel for achieving both fundraising and community engagement goals.
The Agitator
JANUARY 17, 2017
She asked simply: “As donor retention rates fall, I wondering if anyone has done any research correlating retention and presence on social media. I know, I know … what an impossibly broad question. What I’m really fishing for is some great fundraising success stories … examples of where use of social media has yielded real, measurable dollars. I’m moved to ask because of the question posed yesterday by Cindy Courtier’s Comment to my post on retention.
Public Sector Marketing 2.0
AUGUST 13, 2014
For example, “to increase the correlation of #hashtag1 with #hashtag2 by X% within X months” This would be useful if one of your broader organizational goals is to build bridges in your community.
Cause Related Marketing
JULY 1, 2011
Researchers have even shown a correlation between happiness and education. What do you do, as a cause marketer, to keep learning?
The Agitator
DECEMBER 4, 2011
Because of an immutable law of science, statistics and logic: “Correlation does not imply causation.” This ‘law’ emphasizes that correlation between two variables (for example, sending in a change of address and being a more loyal donor) does not automatically imply that one causes the other.
Kivi's Nonprofit Communications Blog
APRIL 19, 2012
Total online revenue correlates closely with email list size. On Wednesday, I shared how nonprofits are using social media according to reports released over the last few weeks. Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). 2012 eNonprofit Benchmarks Study (M+R and NTEN).
Wild Woman Fundraising
JANUARY 21, 2013
This clearly has a direct correlation to the figure in the study that states that 38% of the DDs at smaller organizations have no experience securing gifts. picture by mb21 on Flickr.
Fundraiser Ideas
JUNE 21, 2012
After being on so many fundraising teams, I’ve noticed what is done before an event directly correlates with how the fundraising event turns out. Let me show you what I mean. An Unsuccessful Vs. Successful Fundraising Event. In college, I was in a sorority. We often did charity work for disadvantaged families in the community. Sometimes, we wanted to purchase the families some needed items, especially those with children. The items were usually diapers, wipes, formula, etc.
Kivi's Nonprofit Communications Blog
APRIL 27, 2012
Instead of focusing on spending patterns or growth rates, it uses metrics that are better correlated with an organization’s overall health and ability to deliver strong programs. Anjali Deshmukh.
Cause Related Marketing
MAY 8, 2012
Almost everywhere around the world giving and happiness were positively correlated. In fact, Gallup found only one country were there was no correlation between charitable giving and happiness; the Central African Republic. Can money buy happiness? As a matter of fact, it can. But not in the way you might think. Professor Michael Norton at the Harvard Business School did a series of fun experiments that found that if you spend money right, it can indeed lead to happiness.
iMarketSmart
OCTOBER 24, 2012
Loyalty does not necessarily correlate with planned gift likelihood. Wealth and large annual gifts do not correlate with planned giving likelihood. Very few people write as clearly, concisely and intelligently as Phyllis Freedman (aka- The Planned Giving Blogger). If you don’t subscribe to her blog , you can’t be serious about planned giving marketing. In her recent post, she outlines what Stelter found in their recent study.
Cause Related Marketing
DECEMBER 29, 2011
Some studies have even shown a correlation between happiness and education. The end of the year is fast approaching and with it your final opportunity to improve yourself as a cause marketer. Here are seven simple-steps you could do in the next 30 minutes to improve your cause marketing career before year end. Make an Appointment for Early 2012 with Your Opposite Number at the Charity or Sponsor.
Wild Woman Fundraising
AUGUST 7, 2012
” This correlates with a study published by Scientific American on how the rich lack compassion and why this is. Alan Bacharach does an interview with Mazarine Treyz, the Wild Woman of Fundraising about Planned Giving.
Nonprofit Marketing Blog
AUGUST 22, 2012
Anyway, according to ReadWriteWeb , “Establishing a new correlation between social networks and prefrontal cortex size lends credibility to Dunbar’s assertions that our brains aren’t big to be smart, but to help us manage relationships that will ultimately help us survive.
Cause Related Marketing
MARCH 27, 2013
For instance, some 11 acts show a high correlation with the Loyola Generativity Scale, including: ‘told someone about my own childhood’ (.43 43 correlation), and ‘sewed or mended a garment or other object’ (.30 30 correlation). As a reminder for people as far away from college statistics as me, 1 would mean complete correlation and -1 would mean a complete negative correlation. Correlation, of course, is not causation.
Non Profit Marketing 360
DECEMBER 7, 2011
The CoolData blog walks through an example of a college alumni office which learns that the number of times an alumnus visits the college website correlates to the size and frequency of his gifts. What does the data tell you? How can you use it? Fundraising Marketing Marketing Skills Measurement Nonprofit Research Resource advice data analysis engagement research web
SocialButterfly
AUGUST 11, 2012
We also looked at engagement per post because sometimes it correlated directly to participation in healthfinder.gov’s weekly health challenge. Source: DK Web Consulting. Twice as many fans engage on Military Facebook pages than pages from the U.S.
SocialButterfly
AUGUST 11, 2012
We also looked at engagement per post because sometimes it correlated directly to participation in healthfinder.gov’s weekly health challenge. Source: DK Web Consulting. Twice as many fans engage on Military Facebook pages than pages from the US.
The Agitator
SEPTEMBER 9, 2010
Their findings square up exactly against our own DonorTrends research in many areas … The strong correlation between religion and giving (i.e., Age, education and income as correlates of giving. Fundraising giant Russ Reid has released an impressive bit of survey research on donor behavior and attitudes. where religion appears more important in individual’s life, there’s a greater propensity to give, and to give more). Importance of mail as primary giving medium.
SocialButterfly
NOVEMBER 2, 2010
I’m not implying that these are the only things you look for when hiring or even that they correlate to how you or I vote. It’s the morning after Election Day, and I have a question for you: Have you ever hired anyone?
The Agitator
MARCH 20, 2013
And with the Boomers, there is a correlation between what they spend and what they give. Lately, when I’ve written about fundraising and Boomers, Kn Moy, the ‘innovation strategy’ guy at Masterworks has responded with excellent commentary and data (as he did here back in January). Kn thinks heaps about ‘generational fundraising’ for his agency. Here are his excellent comments on my post of yesterday, Boomers: Boom Or Bust? expressing my pessimism about Boomer giving.
Nonprofit Marketing Blog
NOVEMBER 10, 2011
THINK GOLDEN MEAN: Researchers at Carleton University say that visitors decide the attractiveness of a web page in one-twentieth of a second, and that first impression holds up over time and correlates to their ratings of the site. According to Gerald Zaltman and a slew of neuroscientists, 95% of human thought, emotion and learning happens without our conscious awareness.
Nonprofit Marketing Blog
JULY 18, 2011
According to the eBenchmarks extras they’ve released, a study of forty nonprofits shows: We saw no correlation between email volume and fundraising response rates. A common question I get is: “How often should I email my supporters?&#. It’s hard to answer, because it depends on the quality of what you’re sending - and to whom you’re sending it. If you send wonderful messages to a highly engaged community, many messages can be a good thing.
Cause Related Marketing
JANUARY 31, 2008
How you answer the question of self-education determines things like: how successful your cause-related marketing campaigns are, indeed, how successful you are; your income; your lifespan; researchers have even shown a correlation between happiness and education.It’s
Fundraising Coach
JULY 12, 2011
Statistics show that, among Millennials, volunteerism and giving have a strong positive correlation. This week, I’m thrilled to introduce Christina Attard. Christina is an accomplished Canadian fundraiser with a particular expertise in the areas of planned giving and millennial.
The Agitator
FEBRUARY 24, 2013
Here’s what they told me: Race/ethnicity is not causal or even correlated with high Commitment. The liberal cable news pundits are having a field day chronicling the ‘demise’ of the Republican Party as a major factor in the future of national politics in the U.S.
The Agitator
APRIL 27, 2011
They claim their calculations correlate to overall giving in the U.S. Fundraisers, unlike practitioners in most other sectors, mostly navigate their way forward by steering through the rear view mirror. Off hand I can’t think of any other group, with their future so dependent on the economy and other key events, who live by the “past is prologue” mantra. In today’s world, that dependence can deliver some nasty surprises.
Fundraising 123
MAY 20, 2010
And get this: we found a positive correlation between email fundraising response rate and unsubscribe rate. That goes along with the old direct mail correlation of more response, more complaints. It helps to know if your efforts are producing well or poorly, and it's awfully hard to tell if all you have to look at are your own results. And that can be hard to know for online fundraising.
Nonprofit Marketing Blog
JULY 18, 2011
According to the eBenchmarks extras they’ve released, a study of forty nonprofits shows: We saw no correlation between email volume and fundraising response rates. A common question I get is: “How often should I email my supporters?&#. It’s hard to answer, because it depends on the quality of what you’re sending - and to whom you’re sending it. If you send wonderful messages to a highly engaged community, many messages can be a good thing.
Cause Related Marketing
SEPTEMBER 27, 2012
Periodontal disease is highly correlated with heart disease and diabetes. As I often say in this space, correlation is not causation. (My If you sell consumables… food, drink, shoes, jeans, etc… to the public you’d be wise to think about cause marketing.
Wild Woman Fundraising
JUNE 27, 2011
Try to make your pitch relevant to their audience, even if there’s not a direct correlation to what you do and what they do.
Wild Woman Fundraising
MAY 31, 2016
What we use is a thing called correlation science. We’ve found what their relative strengths are, and we’ve built an algorithm that when you match it back to giving data going back to 1968, matches what we call a coefficient of correlation of 99.5%.”. Mazarine Treyz: Hey, everybody.
Sea Change Strategies
JUNE 22, 2010
Sinek goes on to describe two major components of the human brain that correlate with the circle. Making social change is tough business. Social change is rooted in altering the structures of a social group or society. It happens when individuals or groups choose to go against social norms.
Nonprofit Marketing Blog
JANUARY 27, 2011
Most of what we know about charitable giving has, up to now, largely been drawn from our (often faulty) intuitions and from correlations we observe between the way charities approach potential donors and how these potential donors react. However, intuitions and correlations cannot tell us what causes what or which factors are the most important in getting people to give more or more often.
JCA Insights
APRIL 26, 2011
Without integration how will you know when members visit or how visitation correlates to renewal? About once a month my phone rings and someone asks if JCA can tie together multiple systems to save them time and money. It’s a great question. Integrated systems help organizations run internal processes better, improve external communication and ultimately raise more money. One of the enduring mythologies, however, is that the project itself should be simple and inexpensive.
Mission Paradox Blog
FEBRUARY 23, 2009
In our neck of the woods, i.e. live theatre, we see a pretty direct correlation between cast size and revenue. I'm curious to see if any of you out there have seen this sort of correlation in your work. Help me out here. Generally, the more performers on stage, the higher the revenue. Does revenue go up if you have more dancers on stage? Does revenue go up if you are exhibiting the work of more then one visual artist? If you have any thoughts on this, leave a comment
Wild Woman Fundraising
AUGUST 22, 2016
We still found a strong correlation in the data between having a fundraising plan and fundraising success, and so what we looked at is overall, if you looked at the people who had fundraising plans and those that didn’t, you saw that their overall revenue was about the same.
Cause Related Marketing
DECEMBER 10, 2012
Fresh Market could also A-B test of its flyer to get a sense of correlation. In this season of the year, it’s easy for a retailer to be involved in two or three or even more cause promotions at the same time.
Cause Related Marketing
OCTOBER 12, 2012
While triple negative breast cancer responds well to chemotherapy, in some cases early complete response does not correlate with survival rates. Breast cancer is heterogeneous, not homogeneous.
Sea Change Strategies
JULY 15, 2013
For instance, the presence of a telephone number in a donor’s record correlates with a higher lifetime value. Turns out the presence of a phone number correlates with higher lifetime giving even if the donor has never been called. Back when I was the “Internet guy” in a direct mail firm (talk about not fitting in), I learned the perils of attributing causation where cause and effect may not really exist.
INDUSTRY INSIGHTS YOUR PEERS ARE READING
7 
Let's personalize your content