INDUSTRY INSIGHTS YOUR PEERS ARE READING
These messages are usually quite specific — and generally correlate to a set of talking points that we hope they will focus on. Most nonprofit media relations advice focuses on the mechanics of pitching your story or how to build relationships with reporters. That overlooks an unseen — and equally important — part of media relations: preparation. MORE
Loyalty does not necessarily correlate with planned gift likelihood. Wealth and large annual gifts do not correlate with planned giving likelihood. Very few people write as clearly, concisely and intelligently as Phyllis Freedman (aka- The Planned Giving Blogger). If you don’t subscribe to her blog , you can’t be serious about planned giving marketing. In her recent post, she outlines what Stelter found in their recent study. MORE
And get this: we found a positive correlation between email fundraising response rate and unsubscribe rate. That goes along with the old direct mail correlation of more response, more complaints. It helps to know if your efforts are producing well or poorly, and it's awfully hard to tell if all you have to look at are your own results. And that can be hard to know for online fundraising. MORE
Now, this is correlation, not causation. When you are in the business of asking donors about themselves and customizing their donor journeys based on that, you almost always get the question: “But what about those folks who don’t answer the survey?” MORE
Fresh Market could also A-B test of its flyer to get a sense of correlation. In this season of the year, it’s easy for a retailer to be involved in two or three or even more cause promotions at the same time. MORE
You can place your mouse cursor over a related hashtag to see its correlation level. MORE
For instance, some 11 acts show a high correlation with the Loyola Generativity Scale, including: ‘told someone about my own childhood’ (.43 43 correlation), and ‘sewed or mended a garment or other object’ (.30 30 correlation). As a reminder for people as far away from college statistics as me, 1 would mean complete correlation and -1 would mean a complete negative correlation. Correlation, of course, is not causation. MORE
Total online revenue correlates closely with email list size. On Wednesday, I shared how nonprofits are using social media according to reports released over the last few weeks. Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). 2012 eNonprofit Benchmarks Study (M+R and NTEN). MORE
I’m not implying that these are the only things you look for when hiring or even that they correlate to how you or I vote. It’s the morning after Election Day, and I have a question for you: Have you ever hired anyone? MORE
What Michal basically does is use the aggregate big data generated on Facebook through “Likes” He then finds correlations and patterns, and uses these to determine personality traits about you based on your own “Likes” What makes this particularly fascinating is that the patterns that he has found are remarkably accurate given that 25% of the global population is on Facebook (i.e. MORE
After being on so many fundraising teams, I’ve noticed what is done before an event directly correlates with how the fundraising event turns out. Let me show you what I mean. An Unsuccessful Vs. Successful Fundraising Event. In college, I was in a sorority. We often did charity work for disadvantaged families in the community. Sometimes, we wanted to purchase the families some needed items, especially those with children. The items were usually diapers, wipes, formula, etc. MORE
Moreover, with transactional cause marketing, when all is said and done you can compare sales figures against a logical cohort and get a sense of correlation, maybe even causation, based on what’s different. MORE
In a world of big data the correlations surface almost by themselves (Personal note: Take a look at Patients Like Me ). For those of you that missed it, the February 27th-March 5th edition of The Economist featured a special report on the over abundance of data , and where we’re heading with it. MORE
Our research shows a correlation between the structure of communications and fundraising teams and how responsible individuals personally feel for achieving both fundraising and community engagement goals. MORE
For example, “to increase the correlation of #hashtag1 with #hashtag2 by X% within X months” This would be useful if one of your broader organizational goals is to build bridges in your community. MORE
Some studies have even shown a correlation between happiness and education. The end of the year is fast approaching and with it your final opportunity to improve yourself as a cause marketer. Here are seven simple-steps you could do in the next 30 minutes to improve your cause marketing career before year end. Make an Appointment for Early 2012 with Your Opposite Number at the Charity or Sponsor. MORE
Notice any correlations between cost, reach, staff time, and ROI–the ideal communication causes the most people to take the action you want them to take and costs the least amount of money and staff time. flickr/joebeone. MORE
Without integration how will you know when members visit or how visitation correlates to renewal? About once a month my phone rings and someone asks if JCA can tie together multiple systems to save them time and money. It’s a great question. Integrated systems help organizations run internal processes better, improve external communication and ultimately raise more money. One of the enduring mythologies, however, is that the project itself should be simple and inexpensive. MORE
Anyway, according to ReadWriteWeb , “Establishing a new correlation between social networks and prefrontal cortex size lends credibility to Dunbar’s assertions that our brains aren’t big to be smart, but to help us manage relationships that will ultimately help us survive. MORE
But I’m wondering if there is any correlation between the formats and how far in advance people plan with their success in producing good communications or how much stress they have in their jobs or how much inter-office cooperation they receive from others. MORE
For instance, the presence of a telephone number in a donor’s record correlates with a higher lifetime value. Turns out the presence of a phone number correlates with higher lifetime giving even if the donor has never been called. Back when I was the “Internet guy” in a direct mail firm (talk about not fitting in), I learned the perils of attributing causation where cause and effect may not really exist. MORE
We also looked at engagement per post because sometimes it correlated directly to participation in healthfinder.gov’s weekly health challenge. Source: DK Web Consulting. Twice as many fans engage on Military Facebook pages than pages from the US. MORE
Researchers have even shown a correlation between happiness and education. What do you do, as a cause marketer, to keep learning? MORE
Periodontal disease is highly correlated with heart disease and diabetes. As I often say in this space, correlation is not causation. (My If you sell consumables… food, drink, shoes, jeans, etc… to the public you’d be wise to think about cause marketing. MORE
“We found biochemical changes that correlated with cognitive performance,&# Dr. Kantarci explained. Image via Wikipedia. MORE
Because of an immutable law of science, statistics and logic: “Correlation does not imply causation.” This ‘law’ emphasizes that correlation between two variables (for example, sending in a change of address and being a more loyal donor) does not automatically imply that one causes the other. MORE
The navigation correlates to the nonprofit’s program areas. One of the most consistent mistakes made by nonprofits is organizing their websites around their world view. The home page features a mission statement. MORE
It’s older than bingo in the basement of the local parish and, if you get the offer right, an all-but-certain money raiser. Except that adding gambling to your pink ribbon cause marketing promotion is also almost certainly a mistake. MORE
There is no denying that there is a correlation between risk-tolerance level and age. Over the course of the past two decades there have been numerous initiatives / movements relating to the Government of Canada and the digital space. MORE
In our neck of the woods, i.e. live theatre, we see a pretty direct correlation between cast size and revenue. I'm curious to see if any of you out there have seen this sort of correlation in your work. Help me out here. Generally, the more performers on stage, the higher the revenue. Does revenue go up if you have more dancers on stage? Does revenue go up if you are exhibiting the work of more then one visual artist? If you have any thoughts on this, leave a comment MORE
Their findings square up exactly against our own DonorTrends research in many areas … The strong correlation between religion and giving (i.e., Age, education and income as correlates of giving. Fundraising giant Russ Reid has released an impressive bit of survey research on donor behavior and attitudes. where religion appears more important in individual’s life, there’s a greater propensity to give, and to give more). Importance of mail as primary giving medium. MORE
But you know that the education of girls helps inoculate them against child marriage, and is highly correlated with advancements in society and economic growth. You’ve got a big following on Facebook, Twitter, Pinterest, Google +… maybe even thousands of people. MORE
How you answer the question of self-education determines things like: how successful your cause-related marketing campaigns are, indeed, how successful you are; your income; your lifespan; researchers have even shown a correlation between happiness and education.It’s MORE
Regular readers know that I have found a strong correlation between the Boston College Center for Corporate Citizenship 2011 CSR Index and whether or not the company was active in cause marketing. MORE
Usually the timeline correlates with the amount of money they are considering giving up since that alters a convenience quotient (so to speak). First things first. MORE
While triple negative breast cancer responds well to chemotherapy, in some cases early complete response does not correlate with survival rates. Breast cancer is heterogeneous, not homogeneous. MORE
We also looked at engagement per post because sometimes it correlated directly to participation in healthfinder.gov’s weekly health challenge. Source: DK Web Consulting. Twice as many fans engage on Military Facebook pages than pages from the U.S. MORE
Almost everywhere around the world giving and happiness were positively correlated. In fact, Gallup found only one country were there was no correlation between charitable giving and happiness; the Central African Republic. Can money buy happiness? As a matter of fact, it can. But not in the way you might think. Professor Michael Norton at the Harvard Business School did a series of fun experiments that found that if you spend money right, it can indeed lead to happiness. MORE
Learn how communications team size correlates with overall organization budget size in this video and in the 2019 Nonprofit Communications Trends Report. Just when and how your nonprofit communications team should grow depends on lots of factors. MORE
Instead of focusing on spending patterns or growth rates, it uses metrics that are better correlated with an organization’s overall health and ability to deliver strong programs. Anjali Deshmukh. MORE
Were the correlations between media channels and ROI what you wanted and expected? flickr/iirraa. Last week I provided guidelines for assessing the communications that you control. But that’s only half of the story–especially in today’s conversational Web 2.0 environment. This week, attention turns to what the media is saying about you, and next week—what the Web is saying about you, and what your peers and competitors are up to. Media Analysis. MORE
New Study Shows Correlation Between Employee Engagement And The Long-Lost Lunch Break What workaholics can learn from triathletes about being productive. PLEASE NOTE: This article is not suggesting that if you suffer from depression or anxiety or other mental health issues that all you need is a mental health day to fix it. I struggle with depression and anxiety and it is an ongoing battle, I know. MORE
She asked simply: “As donor retention rates fall, I wondering if anyone has done any research correlating retention and presence on social media. I know, I know … what an impossibly broad question. What I’m really fishing for is some great fundraising success stories … examples of where use of social media has yielded real, measurable dollars. I’m moved to ask because of the question posed yesterday by Cindy Courtier’s Comment to my post on retention. MORE
The CoolData blog walks through an example of a college alumni office which learns that the number of times an alumnus visits the college website correlates to the size and frequency of his gifts. What does the data tell you? How can you use it? Fundraising Marketing Marketing Skills Measurement Nonprofit Research Resource advice data analysis engagement research web MORE
Correlation Related Topics Kivi's Nonprofit Communications Blog
FEBRUARY 26, 2019
Learn how communications team size correlates with overall organization budget size in this video and in the 2019 Nonprofit Communications Trends Report. Just when and how your nonprofit communications team should grow depends on lots of factors.
Non Profit Marketing 360
DECEMBER 7, 2011
The CoolData blog walks through an example of a college alumni office which learns that the number of times an alumnus visits the college website correlates to the size and frequency of his gifts. What does the data tell you? How can you use it? Fundraising Marketing Marketing Skills Measurement Nonprofit Research Resource advice data analysis engagement research web
Kivi's Nonprofit Communications Blog
JANUARY 21, 2016
Our research shows a correlation between the structure of communications and fundraising teams and how responsible individuals personally feel for achieving both fundraising and community engagement goals.
Cause Related Marketing
MARCH 27, 2013
For instance, some 11 acts show a high correlation with the Loyola Generativity Scale, including: ‘told someone about my own childhood’ (.43 43 correlation), and ‘sewed or mended a garment or other object’ (.30 30 correlation). As a reminder for people as far away from college statistics as me, 1 would mean complete correlation and -1 would mean a complete negative correlation. Correlation, of course, is not causation.
Public Sector Marketing 2.0
AUGUST 13, 2014
For example, “to increase the correlation of #hashtag1 with #hashtag2 by X% within X months” This would be useful if one of your broader organizational goals is to build bridges in your community.
Kivi's Nonprofit Communications Blog
DECEMBER 13, 2012
But I’m wondering if there is any correlation between the formats and how far in advance people plan with their success in producing good communications or how much stress they have in their jobs or how much inter-office cooperation they receive from others.
Fundraising 123
MAY 20, 2010
And get this: we found a positive correlation between email fundraising response rate and unsubscribe rate. That goes along with the old direct mail correlation of more response, more complaints. It helps to know if your efforts are producing well or poorly, and it's awfully hard to tell if all you have to look at are your own results. And that can be hard to know for online fundraising.
Kivi's Nonprofit Communications Blog
JANUARY 28, 2019
New Study Shows Correlation Between Employee Engagement And The Long-Lost Lunch Break What workaholics can learn from triathletes about being productive. PLEASE NOTE: This article is not suggesting that if you suffer from depression or anxiety or other mental health issues that all you need is a mental health day to fix it. I struggle with depression and anxiety and it is an ongoing battle, I know.
Cause Related Marketing
SEPTEMBER 27, 2012
Periodontal disease is highly correlated with heart disease and diabetes. As I often say in this space, correlation is not causation. (My If you sell consumables… food, drink, shoes, jeans, etc… to the public you’d be wise to think about cause marketing.
iMarketSmart
OCTOBER 24, 2012
Loyalty does not necessarily correlate with planned gift likelihood. Wealth and large annual gifts do not correlate with planned giving likelihood. Very few people write as clearly, concisely and intelligently as Phyllis Freedman (aka- The Planned Giving Blogger). If you don’t subscribe to her blog , you can’t be serious about planned giving marketing. In her recent post, she outlines what Stelter found in their recent study.
Public Sector Marketing 2.0
SEPTEMBER 8, 2017
There is no denying that there is a correlation between risk-tolerance level and age. Over the course of the past two decades there have been numerous initiatives / movements relating to the Government of Canada and the digital space.
Public Sector Marketing 2.0
FEBRUARY 1, 2017
What Michal basically does is use the aggregate big data generated on Facebook through “Likes” He then finds correlations and patterns, and uses these to determine personality traits about you based on your own “Likes” What makes this particularly fascinating is that the patterns that he has found are remarkably accurate given that 25% of the global population is on Facebook (i.e.
Sea Change Strategies
JULY 15, 2013
For instance, the presence of a telephone number in a donor’s record correlates with a higher lifetime value. Turns out the presence of a phone number correlates with higher lifetime giving even if the donor has never been called. Back when I was the “Internet guy” in a direct mail firm (talk about not fitting in), I learned the perils of attributing causation where cause and effect may not really exist.
SocialButterfly
AUGUST 11, 2012
We also looked at engagement per post because sometimes it correlated directly to participation in healthfinder.gov’s weekly health challenge. Source: DK Web Consulting. Twice as many fans engage on Military Facebook pages than pages from the U.S.
SocialButterfly
AUGUST 11, 2012
We also looked at engagement per post because sometimes it correlated directly to participation in healthfinder.gov’s weekly health challenge. Source: DK Web Consulting. Twice as many fans engage on Military Facebook pages than pages from the US.
The Agitator
JANUARY 17, 2017
She asked simply: “As donor retention rates fall, I wondering if anyone has done any research correlating retention and presence on social media. I know, I know … what an impossibly broad question. What I’m really fishing for is some great fundraising success stories … examples of where use of social media has yielded real, measurable dollars. I’m moved to ask because of the question posed yesterday by Cindy Courtier’s Comment to my post on retention.
Kivi's Nonprofit Communications Blog
AUGUST 23, 2018
These messages are usually quite specific — and generally correlate to a set of talking points that we hope they will focus on. Most nonprofit media relations advice focuses on the mechanics of pitching your story or how to build relationships with reporters. That overlooks an unseen — and equally important — part of media relations: preparation.
Public Sector Marketing 2.0
APRIL 8, 2015
You can place your mouse cursor over a related hashtag to see its correlation level.
Cause Related Marketing
DECEMBER 10, 2012
Fresh Market could also A-B test of its flyer to get a sense of correlation. In this season of the year, it’s easy for a retailer to be involved in two or three or even more cause promotions at the same time.
Non Profit Marketing 360
AUGUST 30, 2011
“We found biochemical changes that correlated with cognitive performance,&# Dr. Kantarci explained. Image via Wikipedia.
Cause Related Marketing
OCTOBER 12, 2012
While triple negative breast cancer responds well to chemotherapy, in some cases early complete response does not correlate with survival rates. Breast cancer is heterogeneous, not homogeneous.
Kivi's Nonprofit Communications Blog
APRIL 19, 2012
Total online revenue correlates closely with email list size. On Wednesday, I shared how nonprofits are using social media according to reports released over the last few weeks. Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). 2012 eNonprofit Benchmarks Study (M+R and NTEN).
The Agitator
SEPTEMBER 9, 2010
Their findings square up exactly against our own DonorTrends research in many areas … The strong correlation between religion and giving (i.e., Age, education and income as correlates of giving. Fundraising giant Russ Reid has released an impressive bit of survey research on donor behavior and attitudes. where religion appears more important in individual’s life, there’s a greater propensity to give, and to give more). Importance of mail as primary giving medium.
JCA Insights
APRIL 26, 2011
Without integration how will you know when members visit or how visitation correlates to renewal? About once a month my phone rings and someone asks if JCA can tie together multiple systems to save them time and money. It’s a great question. Integrated systems help organizations run internal processes better, improve external communication and ultimately raise more money. One of the enduring mythologies, however, is that the project itself should be simple and inexpensive.
Mission Paradox Blog
FEBRUARY 23, 2009
In our neck of the woods, i.e. live theatre, we see a pretty direct correlation between cast size and revenue. I'm curious to see if any of you out there have seen this sort of correlation in your work. Help me out here. Generally, the more performers on stage, the higher the revenue. Does revenue go up if you have more dancers on stage? Does revenue go up if you are exhibiting the work of more then one visual artist? If you have any thoughts on this, leave a comment
Fundraiser Ideas
JUNE 21, 2012
After being on so many fundraising teams, I’ve noticed what is done before an event directly correlates with how the fundraising event turns out. Let me show you what I mean. An Unsuccessful Vs. Successful Fundraising Event. In college, I was in a sorority. We often did charity work for disadvantaged families in the community. Sometimes, we wanted to purchase the families some needed items, especially those with children. The items were usually diapers, wipes, formula, etc.
Cause Related Marketing
OCTOBER 4, 2012
Moreover, with transactional cause marketing, when all is said and done you can compare sales figures against a logical cohort and get a sense of correlation, maybe even causation, based on what’s different.
Cause Related Marketing
OCTOBER 29, 2012
It’s older than bingo in the basement of the local parish and, if you get the offer right, an all-but-certain money raiser. Except that adding gambling to your pink ribbon cause marketing promotion is also almost certainly a mistake.
Cause Related Marketing
JANUARY 30, 2012
Regular readers know that I have found a strong correlation between the Boston College Center for Corporate Citizenship 2011 CSR Index and whether or not the company was active in cause marketing.
SocialButterfly
NOVEMBER 2, 2010
I’m not implying that these are the only things you look for when hiring or even that they correlate to how you or I vote. It’s the morning after Election Day, and I have a question for you: Have you ever hired anyone?
iMarketSmart
APRIL 7, 2019
Usually the timeline correlates with the amount of money they are considering giving up since that alters a convenience quotient (so to speak). First things first.
Cause Related Marketing
MAY 8, 2012
Almost everywhere around the world giving and happiness were positively correlated. In fact, Gallup found only one country were there was no correlation between charitable giving and happiness; the Central African Republic. Can money buy happiness? As a matter of fact, it can. But not in the way you might think. Professor Michael Norton at the Harvard Business School did a series of fun experiments that found that if you spend money right, it can indeed lead to happiness.
Cause Related Marketing
NOVEMBER 19, 2012
But you know that the education of girls helps inoculate them against child marriage, and is highly correlated with advancements in society and economic growth. You’ve got a big following on Facebook, Twitter, Pinterest, Google +… maybe even thousands of people.
The Agitator
DECEMBER 4, 2011
Because of an immutable law of science, statistics and logic: “Correlation does not imply causation.” This ‘law’ emphasizes that correlation between two variables (for example, sending in a change of address and being a more loyal donor) does not automatically imply that one causes the other.
Kivi's Nonprofit Communications Blog
APRIL 27, 2012
Instead of focusing on spending patterns or growth rates, it uses metrics that are better correlated with an organization’s overall health and ability to deliver strong programs. Anjali Deshmukh.
Cause Related Marketing
DECEMBER 29, 2011
Some studies have even shown a correlation between happiness and education. The end of the year is fast approaching and with it your final opportunity to improve yourself as a cause marketer. Here are seven simple-steps you could do in the next 30 minutes to improve your cause marketing career before year end. Make an Appointment for Early 2012 with Your Opposite Number at the Charity or Sponsor.
ImpactMax
JULY 22, 2009
Notice any correlations between cost, reach, staff time, and ROI–the ideal communication causes the most people to take the action you want them to take and costs the least amount of money and staff time. flickr/joebeone.
The Agitator
JUNE 20, 2018
Now, this is correlation, not causation. When you are in the business of asking donors about themselves and customizing their donor journeys based on that, you almost always get the question: “But what about those folks who don’t answer the survey?”
ImpactMax
JULY 27, 2009
Were the correlations between media channels and ROI what you wanted and expected? flickr/iirraa. Last week I provided guidelines for assessing the communications that you control. But that’s only half of the story–especially in today’s conversational Web 2.0 environment. This week, attention turns to what the media is saying about you, and next week—what the Web is saying about you, and what your peers and competitors are up to. Media Analysis.
Nonprofit Marketing Blog
SEPTEMBER 16, 2010
The navigation correlates to the nonprofit’s program areas. One of the most consistent mistakes made by nonprofits is organizing their websites around their world view. The home page features a mission statement.
Cause Related Marketing
JULY 1, 2011
Researchers have even shown a correlation between happiness and education. What do you do, as a cause marketer, to keep learning?
Public Sector Marketing 2.0
MARCH 25, 2010
In a world of big data the correlations surface almost by themselves (Personal note: Take a look at Patients Like Me ). For those of you that missed it, the February 27th-March 5th edition of The Economist featured a special report on the over abundance of data , and where we’re heading with it.
Nonprofit Marketing Blog
AUGUST 22, 2012
Anyway, according to ReadWriteWeb , “Establishing a new correlation between social networks and prefrontal cortex size lends credibility to Dunbar’s assertions that our brains aren’t big to be smart, but to help us manage relationships that will ultimately help us survive.
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