Is There A Correlation Between Paid Marketing and Donations?


Last week, we updated you about why tracking your nonprofit’s growth can make or break you. We supported our claim with the recently released 2015 M+R Benchmarks Study that featured stats from 84 nonprofits. We promised a follow up with highlighted findings on website engagement. We’re here to deliver!! Nonprofit Events

How Big Should Your Comms Team Be?

Kivi's Nonprofit Communications Blog

Learn how communications team size correlates with overall organization budget size in this video and in the 2019 Nonprofit Communications Trends Report. Just when and how your nonprofit communications team should grow depends on lots of factors. But one of them is the overall size of your organization. Can’t see the video player? Go here. Subscribe to our Nonprofit Marketing Guide YouTube channel for more videos. The post How Big Should Your Comms Team Be?

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Why Your Giving Tuesday Efforts Will Succeed Or Fail


Only then will you be able to properly correlate Giving Tuesday outcomes with your actions throughout the past year. Our sector is, once again, awaiting the results of Giving Tuesday without much thought about what value WE are giving to our supporters— and that’s really too bad.

Digging for Data on the Alumni

Non Profit Marketing 360

The CoolData blog walks through an example of a college alumni office which learns that the number of times an alumnus visits the college website correlates to the size and frequency of his gifts. What does the data tell you? How can you use it? Fundraising Marketing Marketing Skills Measurement Nonprofit Research Resource advice data analysis engagement research web

One Reason Why So Much Cause Marketing Goes to Children's Causes

Cause Related Marketing

For instance, some 11 acts show a high correlation with the Loyola Generativity Scale, including: ‘told someone about my own childhood’ (.43 43 correlation), and ‘sewed or mended a garment or other object’ (.30 30 correlation). As a reminder for people as far away from college statistics as me, 1 would mean complete correlation and -1 would mean a complete negative correlation. Correlation, of course, is not causation.

One Night Friend Reviews

Fundraiser Ideas

A number of us will be the products of a sexually shaming society and learned from an early adolescent age to correlate our orgasms together with necessary silence to prevent being caught masturbating by household. You can make reference to their website to find out exactly what Valentine’s Day events are now occurring at locations Pot locations near you.

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Fundraising and Marketing Teams: Integrated or Separate But Equal?

Kivi's Nonprofit Communications Blog

Our research shows a correlation between the structure of communications and fundraising teams and how responsible individuals personally feel for achieving both fundraising and community engagement goals. While we can’t prove cause-and-effect with this data, the correlation is there, and it certainly makes sense. We need to break down the barriers preventing fundraising and marketing staff from cooperating in order to get the best results.

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Two Free Twitter Network Visualization Tools

Public Sector Marketing 2.0

For example, “to increase the correlation of #hashtag1 with #hashtag2 by X% within X months” This would be useful if one of your broader organizational goals is to build bridges in your community. Lately, my associates and I have been doing quite a bit of social network visualization research for clients, typically using raw social data and comprehensive, fee-based custom tools.

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How Nonprofits Are Using Editorial Calendars

Kivi's Nonprofit Communications Blog

But I’m wondering if there is any correlation between the formats and how far in advance people plan with their success in producing good communications or how much stress they have in their jobs or how much inter-office cooperation they receive from others. During our webinar yesterday where we previewed the 2013 Nonprofit Communications Trends Report (coming January 14, 2013!),



We know that a lapse in engagement correlates to a lapse in giving, so it is important to start thinking about how you can keep your major supporters engaged when you can no longer rely on face-to-face interactions. This is part 2 of 3 in a series. For the previous post, go he re.

Learning as a Cause Marketer

Cause Related Marketing

How you answer the question of self-education determines things like: how successful your cause-related marketing campaigns are, indeed, how successful you are; your income; your lifespan; researchers have even shown a correlation between happiness and education.It’s What do you do, as a cause marketer, to keep learning?How

They “like” you because they like you

Sea Change Strategies

For instance, the presence of a telephone number in a donor’s record correlates with a higher lifetime value. Turns out the presence of a phone number correlates with higher lifetime giving even if the donor has never been called. Back when I was the “Internet guy” in a direct mail firm (talk about not fitting in), I learned the perils of attributing causation where cause and effect may not really exist.

BOGO Toothbrushes

Cause Related Marketing

Periodontal disease is highly correlated with heart disease and diabetes. As I often say in this space, correlation is not causation. (My If you sell consumables… food, drink, shoes, jeans, etc… to the public you’d be wise to think about cause marketing. Here’s why; most of us will only buy a handful of washing machines or refrigerators… what economists call 'durables'… in our lives. By contrast, we’re constantly replacing the non-durables or ‘soft goods.’

What your Facebook “Likes” can reveal about you

Public Sector Marketing 2.0

What Michal basically does is use the aggregate big data generated on Facebook through “Likes” He then finds correlations and patterns, and uses these to determine personality traits about you based on your own “Likes” What makes this particularly fascinating is that the patterns that he has found are remarkably accurate given that 25% of the global population is on Facebook (i.e.

Let’s Talk About Mental Health Days #NPCOMMLife

Kivi's Nonprofit Communications Blog

New Study Shows Correlation Between Employee Engagement And The Long-Lost Lunch Break What workaholics can learn from triathletes about being productive. PLEASE NOTE: This article is not suggesting that if you suffer from depression or anxiety or other mental health issues that all you need is a mental health day to fix it. I struggle with depression and anxiety and it is an ongoing battle, I know.

Is Social Media Working For Fundraisers?

The Agitator

She asked simply: “As donor retention rates fall, I wondering if anyone has done any research correlating retention and presence on social media. I know, I know … what an impossibly broad question. What I’m really fishing for is some great fundraising success stories … examples of where use of social media has yielded real, measurable dollars. I’m moved to ask because of the question posed yesterday by Cindy Courtier’s Comment to my post on retention.

What is a Vision Statement? Why Nonprofits Need Them

NonProfit Hub

The more of a correlation you can create between your appeals and your purpose, the more authentic your vision will become. Does your organization have a vision statement or vision in mind?

Why the Canadian Digital Service is a major milestone for Canada.

Public Sector Marketing 2.0

There is no denying that there is a correlation between risk-tolerance level and age. Over the course of the past two decades there have been numerous initiatives / movements relating to the Government of Canada and the digital space. I can see why it’s hard for people to get excited about yet another one.

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Facebook Face Off: Military vs. Health


We also looked at engagement per post because sometimes it correlated directly to participation in’s weekly health challenge. While bitly advises not to post on Facebook during the weekend , there could be a correlation to explore here (as peak times for posting on social media often conflict by source). Source: DK Web Consulting. Twice as many fans engage on Military Facebook pages than pages from the U.S.

Facebook Face Off: Military vs. Health


We also looked at engagement per post because sometimes it correlated directly to participation in’s weekly health challenge. While bitly advises not to post on Facebook during the weekend , there could be a correlation to explore here (as peak times for posting on social media often conflict by source). Source: DK Web Consulting. Twice as many fans engage on Military Facebook pages than pages from the US.

Heart Of The Donor

The Agitator

Their findings square up exactly against our own DonorTrends research in many areas … The strong correlation between religion and giving (i.e., Age, education and income as correlates of giving. Fundraising giant Russ Reid has released an impressive bit of survey research on donor behavior and attitudes. where religion appears more important in individual’s life, there’s a greater propensity to give, and to give more). Importance of mail as primary giving medium.

The 22 Things You Absolutely Must Do Before a Fundraising Event

Fundraiser Ideas

After being on so many fundraising teams, I’ve noticed what is done before an event directly correlates with how the fundraising event turns out. Let me show you what I mean. An Unsuccessful Vs. Successful Fundraising Event. In college, I was in a sorority. We often did charity work for disadvantaged families in the community. Sometimes, we wanted to purchase the families some needed items, especially those with children. The items were usually diapers, wipes, formula, etc.

How to Boost Online Donor Retention

NonProfit Hub

Correlate your retention data and initial insights with the specific marketing sources or campaign strategies that contributed to them. . Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period.

Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Total online revenue correlates closely with email list size. On Wednesday, I shared how nonprofits are using social media according to reports released over the last few weeks. Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). 2012 eNonprofit Benchmarks Study (M+R and NTEN).

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Making Data Integration Simple!

JCA Insights

Without integration how will you know when members visit or how visitation correlates to renewal? About once a month my phone rings and someone asks if JCA can tie together multiple systems to save them time and money. It’s a great question. Integrated systems help organizations run internal processes better, improve external communication and ultimately raise more money. One of the enduring mythologies, however, is that the project itself should be simple and inexpensive.

Integrating Social Data into Decision Making (5 Free Tools)

Public Sector Marketing 2.0

You can place your mouse cursor over a related hashtag to see its correlation level. Having worked on numerous digital/social organizational strategies for the better part of the last decade, I find that I still occasionally run into organizational leaders that haven’t yet integrated social data into their decision making.

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Cast Size v. Revenue

Mission Paradox Blog

In our neck of the woods, i.e. live theatre, we see a pretty direct correlation between cast size and revenue. I'm curious to see if any of you out there have seen this sort of correlation in your work. Help me out here. Generally, the more performers on stage, the higher the revenue. Does revenue go up if you have more dancers on stage? Does revenue go up if you are exhibiting the work of more then one visual artist? If you have any thoughts on this, leave a comment

Wanted: A Theory of How to Activate Multiple Cause Marketing Campaigns

Cause Related Marketing

Fresh Market could also A-B test of its flyer to get a sense of correlation. In this season of the year, it’s easy for a retailer to be involved in two or three or even more cause promotions at the same time. But when you activate these promotions should you aggregate them together, or spread them around? Case in point is this recent weekly flyer from a local grocery chain with 24 outlets called Fresh Market.

#Aging: Advancements In Diagnosis of Alzheimer’s Can Lead To Advancements In Treatment

Non Profit Marketing 360

“We found biochemical changes that correlated with cognitive performance,&# Dr. Kantarci explained. Image via Wikipedia. Dr. Kejal Kantarci, a radiologist at the Mayo Clinic in Rochester, MN, and her team of chemists and brain surgeons have recently published findings of their work that might be the clue to screening those likely to develop some form of dementia – as much as twenty years before visible signs appear.

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Pink Ribbon Cause Marketing Doing Its Job Again

Cause Related Marketing

While triple negative breast cancer responds well to chemotherapy, in some cases early complete response does not correlate with survival rates. Breast cancer is heterogeneous, not homogeneous. There are subtypes that are more deadly and less receptive to current therapies, including a variety known as triple negative breast cancer. Most breast cancers are fueled by three hormonal ‘receptors;’ estrogen, progesterone, or human epidermal growth factor receptor 2 (HER2).

Preparation Pays: How to Create an Effective Media Briefing

Kivi's Nonprofit Communications Blog

These messages are usually quite specific — and generally correlate to a set of talking points that we hope they will focus on. Most nonprofit media relations advice focuses on the mechanics of pitching your story or how to build relationships with reporters. That overlooks an unseen — and equally important — part of media relations: preparation.

Donor Retention Strategies: From CRMs to Annual Reports

Ann Green

Rather, you should recognize that the work you put into developing your donor retention strategies is directly correlated to the results you’ll see in your fundraising revenue. . By Jay Love. Nonprofit professionals have a lot on their minds.

Social Media Marketing: What, when and where should I post?


There’s almost no correlation between the amount an account Tweets and the engagement they receive, so make sure to use Twitter as often as it is necessary. Social Media Marketing: What, when and where should I post? by Angharad Miller.

Money Can't Buy Love. But It Can Buy Happiness!

Cause Related Marketing

Almost everywhere around the world giving and happiness were positively correlated. In fact, Gallup found only one country were there was no correlation between charitable giving and happiness; the Central African Republic. Can money buy happiness? As a matter of fact, it can. But not in the way you might think. Professor Michael Norton at the Harvard Business School did a series of fun experiments that found that if you spend money right, it can indeed lead to happiness.

Tracking Performance: 6 Fundraising Data Points You Need

Fundraising Coach

Plus, retained donors typically give at higher levels than first-time donors, so a higher donor retention rate is typically correlated with a larger overall fundraising yield.

How to understand your donor’s consideration process so you generate more major gifts


Usually the timeline correlates with the amount of money they are considering giving up since that alters a convenience quotient (so to speak). First things first. Too often fundraisers, board members, and nonprofit leaders spend way too much time thinking and talking about their organization’s or their employee’s process for raising major gifts (including legacy gifts).

Seven Simple Steps Cause Marketers Should Take Before the End of the Year

Cause Related Marketing

Some studies have even shown a correlation between happiness and education. The end of the year is fast approaching and with it your final opportunity to improve yourself as a cause marketer. Here are seven simple-steps you could do in the next 30 minutes to improve your cause marketing career before year end. Make an Appointment for Early 2012 with Your Opposite Number at the Charity or Sponsor.

Transactional Cause Marketing Is Not the Boogeyman

Cause Related Marketing

Moreover, with transactional cause marketing, when all is said and done you can compare sales figures against a logical cohort and get a sense of correlation, maybe even causation, based on what’s different. For a short while signs have appeared that seem to suggest that a company’s halo shines just as brightly whether they sponsor a transactional cause marketing effort as when they just make a lump sum pre-donation and promote that.

Gambling With Your Pink Ribbon Cause Marketing

Cause Related Marketing

For society as a whole the negatives are equally pronounced; political corruption tends to dog gambling wherever it is active, the number of ‘pathological’ gamblers increases wherever gambling takes hold, and, notwithstanding the promises going in about the use of gambling revenue, there’s currently a strong correlation between state budget deficits and states that have casinos, notably Illinois, California, New York, Pennsylvania, and Nevada.

Cause Marketing and Fortune's 100 Best Companies to Work For List

Cause Related Marketing

Regular readers know that I have found a strong correlation between the Boston College Center for Corporate Citizenship 2011 CSR Index and whether or not the company was active in cause marketing. Fortune magazine just published its annual “ 100 Best Companies to Work for ” list and I wondered, how many of these companies are also known for their cause marketing?

What Are Your Non-Negotiables?


I’m not implying that these are the only things you look for when hiring or even that they correlate to how you or I vote. It’s the morning after Election Day, and I have a question for you: Have you ever hired anyone? Well, if you’ve voted, then you’ve influenced who at least gets hired. And, with all the he-said, she-said and who is right or wrong when–it can be difficult to navigate. So, I ask you: What are your non-negotiables when hiring someone?

Put Your Social Network to Work for a Worthy Cause

Cause Related Marketing

But you know that the education of girls helps inoculate them against child marriage, and is highly correlated with advancements in society and economic growth. You’ve got a big following on Facebook, Twitter, Pinterest, Google +… maybe even thousands of people. Isn’t it time your social network slipped into its spandex and buttoned on its superhero cape and did a little good in the world?

Communications audits: Media Analysis


Were the correlations between media channels and ROI what you wanted and expected? flickr/iirraa. Last week I provided guidelines for assessing the communications that you control. But that’s only half of the story–especially in today’s conversational Web 2.0 environment. This week, attention turns to what the media is saying about you, and next week—what the Web is saying about you, and what your peers and competitors are up to. Media Analysis.