Trending Sources

Fundraising and Marketing Teams: Integrated or Separate But Equal?

Kivi's Nonprofit Communications Blog

Our research shows a correlation between the structure of communications and fundraising teams and how responsible individuals personally feel for achieving both fundraising and community engagement goals.

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Is Social Media Working For Fundraisers?

The Agitator

She asked simply: “As donor retention rates fall, I wondering if anyone has done any research correlating retention and presence on social media. I know, I know … what an impossibly broad question. What I’m really fishing for is some great fundraising success stories … examples of where use of social media has yielded real, measurable dollars. I’m moved to ask because of the question posed yesterday by Cindy Courtier’s Comment to my post on retention.

Two Free Twitter Network Visualization Tools

Public Sector Marketing 2.0

For example, “to increase the correlation of #hashtag1 with #hashtag2 by X% within X months” This would be useful if one of your broader organizational goals is to build bridges in your community.

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Continuing Education for Cause Marketers

Cause Related Marketing

Researchers have even shown a correlation between happiness and education. What do you do, as a cause marketer, to keep learning?

What your Facebook “Likes” can reveal about you

Public Sector Marketing 2.0

What Michal basically does is use the aggregate big data generated on Facebook through “Likes” He then finds correlations and patterns, and uses these to determine personality traits about you based on your own “Likes” What makes this particularly fascinating is that the patterns that he has found are remarkably accurate given that 25% of the global population is on Facebook (i.e.

Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Total online revenue correlates closely with email list size. On Wednesday, I shared how nonprofits are using social media according to reports released over the last few weeks. Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). 2012 eNonprofit Benchmarks Study (M+R and NTEN).

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Firing Your Development Director? It’s not you, it’s me!

Wild Woman Fundraising

This clearly has a direct correlation to the figure in the study that states that 38% of the DDs at smaller organizations have no experience securing gifts. picture by mb21 on Flickr.

Creating a Culture of Data-Driven Philanthropy

Kivi's Nonprofit Communications Blog

Instead of focusing on spending patterns or growth rates, it uses metrics that are better correlated with an organization’s overall health and ability to deliver strong programs. Anjali Deshmukh.

Money Can't Buy Love. But It Can Buy Happiness!

Cause Related Marketing

Almost everywhere around the world giving and happiness were positively correlated. In fact, Gallup found only one country were there was no correlation between charitable giving and happiness; the Central African Republic. Can money buy happiness? As a matter of fact, it can. But not in the way you might think. Professor Michael Norton at the Harvard Business School did a series of fun experiments that found that if you spend money right, it can indeed lead to happiness.

Phyllis Freedman’s excellent synopsis of how planned giving target marketing is changing

iMarketSmart

Loyalty does not necessarily correlate with planned gift likelihood. Wealth and large annual gifts do not correlate with planned giving likelihood. Very few people write as clearly, concisely and intelligently as Phyllis Freedman (aka- The Planned Giving Blogger). If you don’t subscribe to her blog , you can’t be serious about planned giving marketing. In her recent post, she outlines what Stelter found in their recent study.

The 22 Things You Absolutely Must Do Before a Fundraising Event

Fundraiser Ideas

After being on so many fundraising teams, I’ve noticed what is done before an event directly correlates with how the fundraising event turns out. Let me show you what I mean. An Unsuccessful Vs. Successful Fundraising Event. In college, I was in a sorority. We often did charity work for disadvantaged families in the community. Sometimes, we wanted to purchase the families some needed items, especially those with children. The items were usually diapers, wipes, formula, etc.

Seven Simple Steps Cause Marketers Should Take Before the End of the Year

Cause Related Marketing

Some studies have even shown a correlation between happiness and education. The end of the year is fast approaching and with it your final opportunity to improve yourself as a cause marketer. Here are seven simple-steps you could do in the next 30 minutes to improve your cause marketing career before year end. Make an Appointment for Early 2012 with Your Opposite Number at the Charity or Sponsor.

INTERVIEW: How to get substantially more money per donor with Alan Bacharach

Wild Woman Fundraising

” This correlates with a study published by Scientific American on how the rich lack compassion and why this is. Alan Bacharach does an interview with Mazarine Treyz, the Wild Woman of Fundraising about Planned Giving.

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Want to be a social media superstar? Get a bigger brain.

Nonprofit Marketing Blog

Anyway, according to ReadWriteWeb , “Establishing a new correlation between social networks and prefrontal cortex size lends credibility to Dunbar’s assertions that our brains aren’t big to be smart, but to help us manage relationships that will ultimately help us survive.

One Reason Why So Much Cause Marketing Goes to Children's Causes

Cause Related Marketing

For instance, some 11 acts show a high correlation with the Loyola Generativity Scale, including: ‘told someone about my own childhood’ (.43 43 correlation), and ‘sewed or mended a garment or other object’ (.30 30 correlation). As a reminder for people as far away from college statistics as me, 1 would mean complete correlation and -1 would mean a complete negative correlation. Correlation, of course, is not causation.

Digging for Data on the Alumni

Non Profit Marketing 360

The CoolData blog walks through an example of a college alumni office which learns that the number of times an alumnus visits the college website correlates to the size and frequency of his gifts. What does the data tell you? How can you use it? Fundraising Marketing Marketing Skills Measurement Nonprofit Research Resource advice data analysis engagement research web

Facebook Face Off: Military vs. Health

SocialButterfly

We also looked at engagement per post because sometimes it correlated directly to participation in healthfinder.gov’s weekly health challenge. Source: DK Web Consulting. Twice as many fans engage on Military Facebook pages than pages from the U.S.

Facebook Face Off: Military vs. Health

SocialButterfly

We also looked at engagement per post because sometimes it correlated directly to participation in healthfinder.gov’s weekly health challenge. Source: DK Web Consulting. Twice as many fans engage on Military Facebook pages than pages from the US.

Heart Of The Donor

The Agitator

Their findings square up exactly against our own DonorTrends research in many areas … The strong correlation between religion and giving (i.e., Age, education and income as correlates of giving. Fundraising giant Russ Reid has released an impressive bit of survey research on donor behavior and attitudes. where religion appears more important in individual’s life, there’s a greater propensity to give, and to give more). Importance of mail as primary giving medium.

What Are Your Non-Negotiables?

SocialButterfly

I’m not implying that these are the only things you look for when hiring or even that they correlate to how you or I vote. It’s the morning after Election Day, and I have a question for you: Have you ever hired anyone?

Good news about Millennials and Fundraising

Fundraising Coach

Statistics show that, among Millennials, volunteerism and giving have a strong positive correlation. This week, I’m thrilled to introduce Christina Attard. Christina is an accomplished Canadian fundraiser with a particular expertise in the areas of planned giving and millennial.

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Don’t Blame The Boomers … It’s Our Fault

The Agitator

And with the Boomers, there is a correlation between what they spend and what they give. Lately, when I’ve written about fundraising and Boomers, Kn Moy, the ‘innovation strategy’ guy at Masterworks has responded with excellent commentary and data (as he did here back in January). Kn thinks heaps about ‘generational fundraising’ for his agency. Here are his excellent comments on my post of yesterday, Boomers: Boom Or Bust? expressing my pessimism about Boomer giving.

7 Totally Surprising Brain Tricks to Sell Your Cause

Nonprofit Marketing Blog

THINK GOLDEN MEAN: Researchers at Carleton University say that visitors decide the attractiveness of a web page in one-twentieth of a second, and that first impression holds up over time and correlates to their ratings of the site. According to Gerald Zaltman and a slew of neuroscientists, 95% of human thought, emotion and learning happens without our conscious awareness.

Email: More is okay and works well - if it’s good

Nonprofit Marketing Blog

According to the eBenchmarks extras they’ve released, a study of forty nonprofits shows: We saw no correlation between email volume and fundraising response rates. A common question I get is: “How often should I email my supporters?&#. It’s hard to answer, because it depends on the quality of what you’re sending - and to whom you’re sending it. If you send wonderful messages to a highly engaged community, many messages can be a good thing.

Learning as a Cause Marketer

Cause Related Marketing

How you answer the question of self-education determines things like: how successful your cause-related marketing campaigns are, indeed, how successful you are; your income; your lifespan; researchers have even shown a correlation between happiness and education.It’s

Is Your Nonprofit Going The Way Of The GOP?

The Agitator

Here’s what they told me: Race/ethnicity is not causal or even correlated with high Commitment. The liberal cable news pundits are having a field day chronicling the ‘demise’ of the Republican Party as a major factor in the future of national politics in the U.S.

Ghosts Of Fundraising Past And Future

The Agitator

They claim their calculations correlate to overall giving in the U.S. Fundraisers, unlike practitioners in most other sectors, mostly navigate their way forward by steering through the rear view mirror. Off hand I can’t think of any other group, with their future so dependent on the economy and other key events, who live by the “past is prologue” mantra. In today’s world, that dependence can deliver some nasty surprises.

How Do Your Email Statistics Stack Up?

Fundraising 123

And get this: we found a positive correlation between email fundraising response rate and unsubscribe rate. That goes along with the old direct mail correlation of more response, more complaints. It helps to know if your efforts are producing well or poorly, and it's awfully hard to tell if all you have to look at are your own results. And that can be hard to know for online fundraising.

Email: More is okay and works well - if it’s good

Nonprofit Marketing Blog

According to the eBenchmarks extras they’ve released, a study of forty nonprofits shows: We saw no correlation between email volume and fundraising response rates. A common question I get is: “How often should I email my supporters?&#. It’s hard to answer, because it depends on the quality of what you’re sending - and to whom you’re sending it. If you send wonderful messages to a highly engaged community, many messages can be a good thing.

BOGO Toothbrushes

Cause Related Marketing

Periodontal disease is highly correlated with heart disease and diabetes. As I often say in this space, correlation is not causation. (My If you sell consumables… food, drink, shoes, jeans, etc… to the public you’d be wise to think about cause marketing.

An Eye for a Tooth and a Tooth for an Eye

Wild Woman Fundraising

Try to make your pitch relevant to their audience, even if there’s not a direct correlation to what you do and what they do.

We’re in trouble now! Giving outlook from Atlas of Giving

Wild Woman Fundraising

What we use is a thing called correlation science. We’ve found what their relative strengths are, and we’ve built an algorithm that when you match it back to giving data going back to 1968, matches what we call a coefficient of correlation of 99.5%.”. Mazarine Treyz: Hey, everybody.

A 12-point plan won’t inspire anybody. A dream will.

Sea Change Strategies

Sinek goes on to describe two major components of the human brain that correlate with the circle. Making social change is tough business. Social change is rooted in altering the structures of a social group or society. It happens when individuals or groups choose to go against social norms.

Science of Giving: Six Fundamental Truths from Two Top Minds

Nonprofit Marketing Blog

Most of what we know about charitable giving has, up to now, largely been drawn from our (often faulty) intuitions and from correlations we observe between the way charities approach potential donors and how these potential donors react. However, intuitions and correlations cannot tell us what causes what or which factors are the most important in getting people to give more or more often.

Making Data Integration Simple!

JCA Insights

Without integration how will you know when members visit or how visitation correlates to renewal? About once a month my phone rings and someone asks if JCA can tie together multiple systems to save them time and money. It’s a great question. Integrated systems help organizations run internal processes better, improve external communication and ultimately raise more money. One of the enduring mythologies, however, is that the project itself should be simple and inexpensive.

Cast Size v. Revenue

Mission Paradox Blog

In our neck of the woods, i.e. live theatre, we see a pretty direct correlation between cast size and revenue. I'm curious to see if any of you out there have seen this sort of correlation in your work. Help me out here. Generally, the more performers on stage, the higher the revenue. Does revenue go up if you have more dancers on stage? Does revenue go up if you are exhibiting the work of more then one visual artist? If you have any thoughts on this, leave a comment

2016 Individual Donor Benchmark Report: Interview with Heather Yandow

Wild Woman Fundraising

We still found a strong correlation in the data between having a fundraising plan and fundraising success, and so what we looked at is overall, if you looked at the people who had fundraising plans and those that didn’t, you saw that their overall revenue was about the same.

Wanted: A Theory of How to Activate Multiple Cause Marketing Campaigns

Cause Related Marketing

Fresh Market could also A-B test of its flyer to get a sense of correlation. In this season of the year, it’s easy for a retailer to be involved in two or three or even more cause promotions at the same time.

Pink Ribbon Cause Marketing Doing Its Job Again

Cause Related Marketing

While triple negative breast cancer responds well to chemotherapy, in some cases early complete response does not correlate with survival rates. Breast cancer is heterogeneous, not homogeneous.

They “like” you because they like you

Sea Change Strategies

For instance, the presence of a telephone number in a donor’s record correlates with a higher lifetime value. Turns out the presence of a phone number correlates with higher lifetime giving even if the donor has never been called. Back when I was the “Internet guy” in a direct mail firm (talk about not fitting in), I learned the perils of attributing causation where cause and effect may not really exist.