How Big Should Your Comms Team Be?

Kivi's Nonprofit Communications Blog

Learn how communications team size correlates with overall organization budget size in this video and in the 2019 Nonprofit Communications Trends Report. Just when and how your nonprofit communications team should grow depends on lots of factors.

Team 217

Digging for Data on the Alumni

Non Profit Marketing 360

The CoolData blog walks through an example of a college alumni office which learns that the number of times an alumnus visits the college website correlates to the size and frequency of his gifts. What does the data tell you? How can you use it? Fundraising Marketing Marketing Skills Measurement Nonprofit Research Resource advice data analysis engagement research web

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Fundraising and Marketing Teams: Integrated or Separate But Equal?

Kivi's Nonprofit Communications Blog

Our research shows a correlation between the structure of communications and fundraising teams and how responsible individuals personally feel for achieving both fundraising and community engagement goals.

Team 196

One Reason Why So Much Cause Marketing Goes to Children's Causes

Cause Related Marketing

For instance, some 11 acts show a high correlation with the Loyola Generativity Scale, including: ‘told someone about my own childhood’ (.43 43 correlation), and ‘sewed or mended a garment or other object’ (.30 30 correlation). As a reminder for people as far away from college statistics as me, 1 would mean complete correlation and -1 would mean a complete negative correlation. Correlation, of course, is not causation.



We know that a lapse in engagement correlates to a lapse in giving, so it is important to start thinking about how you can keep your major supporters engaged when you can no longer rely on face-to-face interactions. This is part 2 of 3 in a series. For the previous post, go he re.

Phyllis Freedman’s excellent synopsis of how planned giving target marketing is changing


Loyalty does not necessarily correlate with planned gift likelihood. Wealth and large annual gifts do not correlate with planned giving likelihood. Very few people write as clearly, concisely and intelligently as Phyllis Freedman (aka- The Planned Giving Blogger). If you don’t subscribe to her blog , you can’t be serious about planned giving marketing. In her recent post, she outlines what Stelter found in their recent study.

Target 116

How Nonprofits Are Using Editorial Calendars

Kivi's Nonprofit Communications Blog

But I’m wondering if there is any correlation between the formats and how far in advance people plan with their success in producing good communications or how much stress they have in their jobs or how much inter-office cooperation they receive from others.

How Do Your Email Statistics Stack Up?

Fundraising 123

And get this: we found a positive correlation between email fundraising response rate and unsubscribe rate. That goes along with the old direct mail correlation of more response, more complaints. It helps to know if your efforts are producing well or poorly, and it's awfully hard to tell if all you have to look at are your own results. And that can be hard to know for online fundraising.

Learning as a Cause Marketer

Cause Related Marketing

How you answer the question of self-education determines things like: how successful your cause-related marketing campaigns are, indeed, how successful you are; your income; your lifespan; researchers have even shown a correlation between happiness and education.It’s

Let’s Talk About Mental Health Days #NPCOMMLife

Kivi's Nonprofit Communications Blog

New Study Shows Correlation Between Employee Engagement And The Long-Lost Lunch Break What workaholics can learn from triathletes about being productive. PLEASE NOTE: This article is not suggesting that if you suffer from depression or anxiety or other mental health issues that all you need is a mental health day to fix it. I struggle with depression and anxiety and it is an ongoing battle, I know.

BOGO Toothbrushes

Cause Related Marketing

Periodontal disease is highly correlated with heart disease and diabetes. As I often say in this space, correlation is not causation. (My If you sell consumables… food, drink, shoes, jeans, etc… to the public you’d be wise to think about cause marketing.

Why the Canadian Digital Service is a major milestone for Canada.

Public Sector Marketing 2.0

There is no denying that there is a correlation between risk-tolerance level and age. Over the course of the past two decades there have been numerous initiatives / movements relating to the Government of Canada and the digital space.

Canada 198

They “like” you because they like you

Sea Change Strategies

For instance, the presence of a telephone number in a donor’s record correlates with a higher lifetime value. Turns out the presence of a phone number correlates with higher lifetime giving even if the donor has never been called. Back when I was the “Internet guy” in a direct mail firm (talk about not fitting in), I learned the perils of attributing causation where cause and effect may not really exist.

What your Facebook “Likes” can reveal about you

Public Sector Marketing 2.0

What Michal basically does is use the aggregate big data generated on Facebook through “Likes” He then finds correlations and patterns, and uses these to determine personality traits about you based on your own “Likes” What makes this particularly fascinating is that the patterns that he has found are remarkably accurate given that 25% of the global population is on Facebook (i.e.

Facebook Face Off: Military vs. Health


We also looked at engagement per post because sometimes it correlated directly to participation in’s weekly health challenge. Source: DK Web Consulting. Twice as many fans engage on Military Facebook pages than pages from the U.S.

Facebook Face Off: Military vs. Health


We also looked at engagement per post because sometimes it correlated directly to participation in’s weekly health challenge. Source: DK Web Consulting. Twice as many fans engage on Military Facebook pages than pages from the US.

Is Social Media Working For Fundraisers?

The Agitator

She asked simply: “As donor retention rates fall, I wondering if anyone has done any research correlating retention and presence on social media. I know, I know … what an impossibly broad question. What I’m really fishing for is some great fundraising success stories … examples of where use of social media has yielded real, measurable dollars. I’m moved to ask because of the question posed yesterday by Cindy Courtier’s Comment to my post on retention.

Preparation Pays: How to Create an Effective Media Briefing

Kivi's Nonprofit Communications Blog

These messages are usually quite specific — and generally correlate to a set of talking points that we hope they will focus on. Most nonprofit media relations advice focuses on the mechanics of pitching your story or how to build relationships with reporters. That overlooks an unseen — and equally important — part of media relations: preparation.

Integrating Social Data into Decision Making (5 Free Tools)

Public Sector Marketing 2.0

You can place your mouse cursor over a related hashtag to see its correlation level.

Tools 252

Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Total online revenue correlates closely with email list size. On Wednesday, I shared how nonprofits are using social media according to reports released over the last few weeks. Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). 2012 eNonprofit Benchmarks Study (M+R and NTEN).

Stats 198

Wanted: A Theory of How to Activate Multiple Cause Marketing Campaigns

Cause Related Marketing

Fresh Market could also A-B test of its flyer to get a sense of correlation. In this season of the year, it’s easy for a retailer to be involved in two or three or even more cause promotions at the same time.

#Aging: Advancements In Diagnosis of Alzheimer’s Can Lead To Advancements In Treatment

Non Profit Marketing 360

“We found biochemical changes that correlated with cognitive performance,&# Dr. Kantarci explained. Image via Wikipedia.

Aging 158

Pink Ribbon Cause Marketing Doing Its Job Again

Cause Related Marketing

While triple negative breast cancer responds well to chemotherapy, in some cases early complete response does not correlate with survival rates. Breast cancer is heterogeneous, not homogeneous.

Heart Of The Donor

The Agitator

Their findings square up exactly against our own DonorTrends research in many areas … The strong correlation between religion and giving (i.e., Age, education and income as correlates of giving. Fundraising giant Russ Reid has released an impressive bit of survey research on donor behavior and attitudes. where religion appears more important in individual’s life, there’s a greater propensity to give, and to give more). Importance of mail as primary giving medium.

How to understand your donor’s consideration process so you generate more major gifts


Usually the timeline correlates with the amount of money they are considering giving up since that alters a convenience quotient (so to speak). First things first.

Making Data Integration Simple!

JCA Insights

Without integration how will you know when members visit or how visitation correlates to renewal? About once a month my phone rings and someone asks if JCA can tie together multiple systems to save them time and money. It’s a great question. Integrated systems help organizations run internal processes better, improve external communication and ultimately raise more money. One of the enduring mythologies, however, is that the project itself should be simple and inexpensive.

Cast Size v. Revenue

Mission Paradox Blog

In our neck of the woods, i.e. live theatre, we see a pretty direct correlation between cast size and revenue. I'm curious to see if any of you out there have seen this sort of correlation in your work. Help me out here. Generally, the more performers on stage, the higher the revenue. Does revenue go up if you have more dancers on stage? Does revenue go up if you are exhibiting the work of more then one visual artist? If you have any thoughts on this, leave a comment

The 22 Things You Absolutely Must Do Before a Fundraising Event

Fundraiser Ideas

After being on so many fundraising teams, I’ve noticed what is done before an event directly correlates with how the fundraising event turns out. Let me show you what I mean. An Unsuccessful Vs. Successful Fundraising Event. In college, I was in a sorority. We often did charity work for disadvantaged families in the community. Sometimes, we wanted to purchase the families some needed items, especially those with children. The items were usually diapers, wipes, formula, etc.

Transactional Cause Marketing Is Not the Boogeyman

Cause Related Marketing

Moreover, with transactional cause marketing, when all is said and done you can compare sales figures against a logical cohort and get a sense of correlation, maybe even causation, based on what’s different.

Gambling With Your Pink Ribbon Cause Marketing

Cause Related Marketing

It’s older than bingo in the basement of the local parish and, if you get the offer right, an all-but-certain money raiser. Except that adding gambling to your pink ribbon cause marketing promotion is also almost certainly a mistake.

Cause Marketing and Fortune's 100 Best Companies to Work For List

Cause Related Marketing

Regular readers know that I have found a strong correlation between the Boston College Center for Corporate Citizenship 2011 CSR Index and whether or not the company was active in cause marketing.

What Are Your Non-Negotiables?


I’m not implying that these are the only things you look for when hiring or even that they correlate to how you or I vote. It’s the morning after Election Day, and I have a question for you: Have you ever hired anyone?

Money Can't Buy Love. But It Can Buy Happiness!

Cause Related Marketing

Almost everywhere around the world giving and happiness were positively correlated. In fact, Gallup found only one country were there was no correlation between charitable giving and happiness; the Central African Republic. Can money buy happiness? As a matter of fact, it can. But not in the way you might think. Professor Michael Norton at the Harvard Business School did a series of fun experiments that found that if you spend money right, it can indeed lead to happiness.

Put Your Social Network to Work for a Worthy Cause

Cause Related Marketing

But you know that the education of girls helps inoculate them against child marriage, and is highly correlated with advancements in society and economic growth. You’ve got a big following on Facebook, Twitter, Pinterest, Google +… maybe even thousands of people.

Creating a Culture of Data-Driven Philanthropy

Kivi's Nonprofit Communications Blog

Instead of focusing on spending patterns or growth rates, it uses metrics that are better correlated with an organization’s overall health and ability to deliver strong programs. Anjali Deshmukh.

Seven Simple Steps Cause Marketers Should Take Before the End of the Year

Cause Related Marketing

Some studies have even shown a correlation between happiness and education. The end of the year is fast approaching and with it your final opportunity to improve yourself as a cause marketer. Here are seven simple-steps you could do in the next 30 minutes to improve your cause marketing career before year end. Make an Appointment for Early 2012 with Your Opposite Number at the Charity or Sponsor.

First step in strategic communications planning: Communications audits


Notice any correlations between cost, reach, staff time, and ROI–the ideal communication causes the most people to take the action you want them to take and costs the least amount of money and staff time. flickr/joebeone.

Plan 146

What About People Who Don’t Answer Donor Surveys?

The Agitator

Now, this is correlation, not causation. When you are in the business of asking donors about themselves and customizing their donor journeys based on that, you almost always get the question: “But what about those folks who don’t answer the survey?”

Communications audits: Media Analysis


Were the correlations between media channels and ROI what you wanted and expected? flickr/iirraa. Last week I provided guidelines for assessing the communications that you control. But that’s only half of the story–especially in today’s conversational Web 2.0 environment. This week, attention turns to what the media is saying about you, and next week—what the Web is saying about you, and what your peers and competitors are up to. Media Analysis.

The three incredibly important laws of a good website

Nonprofit Marketing Blog

The navigation correlates to the nonprofit’s program areas. One of the most consistent mistakes made by nonprofits is organizing their websites around their world view. The home page features a mission statement.

Law 67

Continuing Education for Cause Marketers

Cause Related Marketing

Researchers have even shown a correlation between happiness and education. What do you do, as a cause marketer, to keep learning?

Want to be a social media superstar? Get a bigger brain.

Nonprofit Marketing Blog

Anyway, according to ReadWriteWeb , “Establishing a new correlation between social networks and prefrontal cortex size lends credibility to Dunbar’s assertions that our brains aren’t big to be smart, but to help us manage relationships that will ultimately help us survive.

Survey: Folks not too satisfied with nonprofit websites

Donor Power Blog

According to the study, website satisfaction has a strong correlation to the behaviors we want. How good are nonprofit websites? Not so great, it would seem. Survey research from ForeSee Results, Trends in Constituent Satisfaction with Nonprofit Websites (PDF, registration required), puts the average nonprofit website satisfaction score of 73 (out of 100). This is survey research, so it tells what people say, not necessarily what they really do, but it's interesting nonetheless.