Digging for Data on the Alumni

Non Profit Marketing 360

The CoolData blog walks through an example of a college alumni office which learns that the number of times an alumnus visits the college website correlates to the size and frequency of his gifts. What does the data tell you? How can you use it? Fundraising Marketing Marketing Skills Measurement Nonprofit Research Resource advice data analysis engagement research web

Fundraising and Marketing Teams: Integrated or Separate But Equal?

Kivi's Nonprofit Communications Blog

Our research shows a correlation between the structure of communications and fundraising teams and how responsible individuals personally feel for achieving both fundraising and community engagement goals.

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One Reason Why So Much Cause Marketing Goes to Children's Causes

Cause Related Marketing

For instance, some 11 acts show a high correlation with the Loyola Generativity Scale, including: ‘told someone about my own childhood’ (.43 43 correlation), and ‘sewed or mended a garment or other object’ (.30 30 correlation). As a reminder for people as far away from college statistics as me, 1 would mean complete correlation and -1 would mean a complete negative correlation. Correlation, of course, is not causation.

Two Free Twitter Network Visualization Tools

Public Sector Marketing 2.0

For example, “to increase the correlation of #hashtag1 with #hashtag2 by X% within X months” This would be useful if one of your broader organizational goals is to build bridges in your community.

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Why the Canadian Digital Service is a major milestone for Canada.

Public Sector Marketing 2.0

There is no denying that there is a correlation between risk-tolerance level and age. Over the course of the past two decades there have been numerous initiatives / movements relating to the Government of Canada and the digital space.

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What your Facebook “Likes” can reveal about you

Public Sector Marketing 2.0

What Michal basically does is use the aggregate big data generated on Facebook through “Likes” He then finds correlations and patterns, and uses these to determine personality traits about you based on your own “Likes” What makes this particularly fascinating is that the patterns that he has found are remarkably accurate given that 25% of the global population is on Facebook (i.e.

How Nonprofits Are Using Editorial Calendars

Kivi's Nonprofit Communications Blog

But I’m wondering if there is any correlation between the formats and how far in advance people plan with their success in producing good communications or how much stress they have in their jobs or how much inter-office cooperation they receive from others.

Learning as a Cause Marketer

Cause Related Marketing

How you answer the question of self-education determines things like: how successful your cause-related marketing campaigns are, indeed, how successful you are; your income; your lifespan; researchers have even shown a correlation between happiness and education.It’s

Facebook Face Off: Military vs. Health


We also looked at engagement per post because sometimes it correlated directly to participation in healthfinder.gov’s weekly health challenge. Source: DK Web Consulting. Twice as many fans engage on Military Facebook pages than pages from the U.S.

Facebook Face Off: Military vs. Health


We also looked at engagement per post because sometimes it correlated directly to participation in healthfinder.gov’s weekly health challenge. Source: DK Web Consulting. Twice as many fans engage on Military Facebook pages than pages from the US.

Is Social Media Working For Fundraisers?

The Agitator

She asked simply: “As donor retention rates fall, I wondering if anyone has done any research correlating retention and presence on social media. I know, I know … what an impossibly broad question. What I’m really fishing for is some great fundraising success stories … examples of where use of social media has yielded real, measurable dollars. I’m moved to ask because of the question posed yesterday by Cindy Courtier’s Comment to my post on retention.

Phyllis Freedman’s excellent synopsis of how planned giving target marketing is changing


Loyalty does not necessarily correlate with planned gift likelihood. Wealth and large annual gifts do not correlate with planned giving likelihood. Very few people write as clearly, concisely and intelligently as Phyllis Freedman (aka- The Planned Giving Blogger). If you don’t subscribe to her blog , you can’t be serious about planned giving marketing. In her recent post, she outlines what Stelter found in their recent study.

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BOGO Toothbrushes

Cause Related Marketing

Periodontal disease is highly correlated with heart disease and diabetes. As I often say in this space, correlation is not causation. (My If you sell consumables… food, drink, shoes, jeans, etc… to the public you’d be wise to think about cause marketing.

Integrating Social Data into Decision Making (5 Free Tools)

Public Sector Marketing 2.0

You can place your mouse cursor over a related hashtag to see its correlation level.

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They “like” you because they like you

Sea Change Strategies

For instance, the presence of a telephone number in a donor’s record correlates with a higher lifetime value. Turns out the presence of a phone number correlates with higher lifetime giving even if the donor has never been called. Back when I was the “Internet guy” in a direct mail firm (talk about not fitting in), I learned the perils of attributing causation where cause and effect may not really exist.

Preparation Pays: How to Create an Effective Media Briefing

Kivi's Nonprofit Communications Blog

These messages are usually quite specific — and generally correlate to a set of talking points that we hope they will focus on. Most nonprofit media relations advice focuses on the mechanics of pitching your story or how to build relationships with reporters. That overlooks an unseen — and equally important — part of media relations: preparation.

Heart Of The Donor

The Agitator

Their findings square up exactly against our own DonorTrends research in many areas … The strong correlation between religion and giving (i.e., Age, education and income as correlates of giving. Fundraising giant Russ Reid has released an impressive bit of survey research on donor behavior and attitudes. where religion appears more important in individual’s life, there’s a greater propensity to give, and to give more). Importance of mail as primary giving medium.

We’re in trouble now! Giving outlook from Atlas of Giving

Wild Woman Fundraising

What we use is a thing called correlation science. We’ve found what their relative strengths are, and we’ve built an algorithm that when you match it back to giving data going back to 1968, matches what we call a coefficient of correlation of 99.5%.”. Mazarine Treyz: Hey, everybody.

Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Total online revenue correlates closely with email list size. On Wednesday, I shared how nonprofits are using social media according to reports released over the last few weeks. Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). 2012 eNonprofit Benchmarks Study (M+R and NTEN).

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What Are Your Non-Negotiables?


I’m not implying that these are the only things you look for when hiring or even that they correlate to how you or I vote. It’s the morning after Election Day, and I have a question for you: Have you ever hired anyone?

Wanted: A Theory of How to Activate Multiple Cause Marketing Campaigns

Cause Related Marketing

Fresh Market could also A-B test of its flyer to get a sense of correlation. In this season of the year, it’s easy for a retailer to be involved in two or three or even more cause promotions at the same time.

#Aging: Advancements In Diagnosis of Alzheimer’s Can Lead To Advancements In Treatment

Non Profit Marketing 360

“We found biochemical changes that correlated with cognitive performance,&# Dr. Kantarci explained. Image via Wikipedia.

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Pink Ribbon Cause Marketing Doing Its Job Again

Cause Related Marketing

While triple negative breast cancer responds well to chemotherapy, in some cases early complete response does not correlate with survival rates. Breast cancer is heterogeneous, not homogeneous.

What About People Who Don’t Answer Donor Surveys?

The Agitator

Now, this is correlation, not causation. When you are in the business of asking donors about themselves and customizing their donor journeys based on that, you almost always get the question: “But what about those folks who don’t answer the survey?”

Flat Earth Fundraising: Ice Cream Murder And Donor Loyalty

The Agitator

Because of an immutable law of science, statistics and logic: “Correlation does not imply causation.” This ‘law’ emphasizes that correlation between two variables (for example, sending in a change of address and being a more loyal donor) does not automatically imply that one causes the other.

Making Data Integration Simple!

JCA Insights

Without integration how will you know when members visit or how visitation correlates to renewal? About once a month my phone rings and someone asks if JCA can tie together multiple systems to save them time and money. It’s a great question. Integrated systems help organizations run internal processes better, improve external communication and ultimately raise more money. One of the enduring mythologies, however, is that the project itself should be simple and inexpensive.

Here’s the one predictor of your fundraising success in 2016

Wild Woman Fundraising

If you didn’t have a plan, there was no correlation between spending more time and more money and having better results. But if you don’t have a plan, there’s no correlation.

Cast Size v. Revenue

Mission Paradox Blog

In our neck of the woods, i.e. live theatre, we see a pretty direct correlation between cast size and revenue. I'm curious to see if any of you out there have seen this sort of correlation in your work. Help me out here. Generally, the more performers on stage, the higher the revenue. Does revenue go up if you have more dancers on stage? Does revenue go up if you are exhibiting the work of more then one visual artist? If you have any thoughts on this, leave a comment

The 22 Things You Absolutely Must Do Before a Fundraising Event

Fundraiser Ideas

After being on so many fundraising teams, I’ve noticed what is done before an event directly correlates with how the fundraising event turns out. Let me show you what I mean. An Unsuccessful Vs. Successful Fundraising Event. In college, I was in a sorority. We often did charity work for disadvantaged families in the community. Sometimes, we wanted to purchase the families some needed items, especially those with children. The items were usually diapers, wipes, formula, etc.

2016 Individual Donor Benchmark Report: Interview with Heather Yandow

Wild Woman Fundraising

We still found a strong correlation in the data between having a fundraising plan and fundraising success, and so what we looked at is overall, if you looked at the people who had fundraising plans and those that didn’t, you saw that their overall revenue was about the same.

Transactional Cause Marketing Is Not the Boogeyman

Cause Related Marketing

Moreover, with transactional cause marketing, when all is said and done you can compare sales figures against a logical cohort and get a sense of correlation, maybe even causation, based on what’s different.

Gambling With Your Pink Ribbon Cause Marketing

Cause Related Marketing

It’s older than bingo in the basement of the local parish and, if you get the offer right, an all-but-certain money raiser. Except that adding gambling to your pink ribbon cause marketing promotion is also almost certainly a mistake.

Data, data, data, and more data…

Public Sector Marketing 2.0

In a world of big data the correlations surface almost by themselves (Personal note: Take a look at Patients Like Me ). For those of you that missed it, the February 27th-March 5th edition of The Economist featured a special report on the over abundance of data , and where we’re heading with it.

Cause Marketing and Fortune's 100 Best Companies to Work For List

Cause Related Marketing

Regular readers know that I have found a strong correlation between the Boston College Center for Corporate Citizenship 2011 CSR Index and whether or not the company was active in cause marketing.

Money Can't Buy Love. But It Can Buy Happiness!

Cause Related Marketing

Almost everywhere around the world giving and happiness were positively correlated. In fact, Gallup found only one country were there was no correlation between charitable giving and happiness; the Central African Republic. Can money buy happiness? As a matter of fact, it can. But not in the way you might think. Professor Michael Norton at the Harvard Business School did a series of fun experiments that found that if you spend money right, it can indeed lead to happiness.

Put Your Social Network to Work for a Worthy Cause

Cause Related Marketing

But you know that the education of girls helps inoculate them against child marriage, and is highly correlated with advancements in society and economic growth. You’ve got a big following on Facebook, Twitter, Pinterest, Google +… maybe even thousands of people.

Commitment vs Engagement

The Agitator

There is certainly a correlation – higher commitment folks tend to have higher engagement and lower tends to have lower. At first blush the terms “donor commitment” and “donor engagement” sound similar.

Firing Your Development Director? It’s not you, it’s me!

Wild Woman Fundraising

This clearly has a direct correlation to the figure in the study that states that 38% of the DDs at smaller organizations have no experience securing gifts. picture by mb21 on Flickr.

Creating a Culture of Data-Driven Philanthropy

Kivi's Nonprofit Communications Blog

Instead of focusing on spending patterns or growth rates, it uses metrics that are better correlated with an organization’s overall health and ability to deliver strong programs. Anjali Deshmukh.

Research Grants for New Therapeutics and Diagnostic Tools for Lymphoma

Seeking Grant Money Today

The program includes Post-Doctoral Fellowships, Clinical Investigator Career Development Awards, Follicular Lymphoma Research Initiative Grants, and Follicular Lymphoma Correlative Clinical Studies Awards. With the follicular-focused awards, LRF hopes to advance the understanding of the human biology of follicular lymphoma, verify molecular targets for FL, and seek correlative clinical studies. From The Foundation Center.

How Donor Opinion Can Steer You Right

The Agitator

Even if this is correlation, not causation, it is enough evidence to make your acknowledgment program a point of emphasis. Yesterday’s post ccataloged a multitude of reasons surveys and donor listening could steer you wrong.

Seven Simple Steps Cause Marketers Should Take Before the End of the Year

Cause Related Marketing

Some studies have even shown a correlation between happiness and education. The end of the year is fast approaching and with it your final opportunity to improve yourself as a cause marketer. Here are seven simple-steps you could do in the next 30 minutes to improve your cause marketing career before year end. Make an Appointment for Early 2012 with Your Opposite Number at the Charity or Sponsor.

First step in strategic communications planning: Communications audits


Notice any correlations between cost, reach, staff time, and ROI–the ideal communication causes the most people to take the action you want them to take and costs the least amount of money and staff time. flickr/joebeone.

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