4 Ways to Incorporate Corporate Philanthropy into your Digital Fundraising

J Campbell Social Marketing

Corporate philanthropy has been a hot button topic recently. Corporate giving to charities has increased by almost 14% in previous years, and nonprofits received over $17 billion from companies last year. Promote corporate giving programs online. Volunteer grant programs.

Ep206: 98% of Corporate Sustainability Programs Fail. 4 Proven Ways to Boost the Success Rate

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Jenny Davis-Peccoud , a partner with Bain & Company who leads their sustainability and corporate responsibility practice, about a new report that finds that only two percent of corporate sustainability programs achieve or exceed their aims.

Trending Sources

From Cause Marketing to Corporate Causes

Selfish Giving

Taking Another Slice of the Corporate Giving Pie Many businesses have taken an extra step to setup charity foundations designed specifically to help not-for-profits. Generate programs and outreach efforts to address charity care/community benefit that is more outcome-focused.

How to Attract Corporate Partners with Your Nonprofit Website

Selfish Giving

If I was a potential corporate partner visiting their web site for the first I would definitely think I was on the right track. Most nonprofits don't think of their websites as calling cards for their donors - and especially not for potential corporate partners.

5 Ways to Thank Corporate Sponsors with Social Media (Without Posting Ugly Logos)

J Campbell Social Marketing

We’ve all seen it – a nonprofit website or Facebook Page filled up with pixelated, cut-off corporate logos, often accompanied by a generic caption such as “Thank you so much to Great Local Business for sponsoring our gala.”. Film a short video of the corporate sponsor, in their words.

Cause Marketing or Corporate Philanthropy Program? It’s Not a Yes or No Question.

Cause Related Marketing

If your company is an active corporate cause marketer, should it also be an active corporate donor? The question was prompted by a press release I saw recently announcing a new cause marketing effort from Godiva, the high-end chocolatier owned by the Turkish company Yildiz Holding, and headlined ‘Godiva Launches Philanthropy Program.’ Godiva’s program recognizes women around the world who “contribute to their communities and inspire others to do the same.”

How Millennials can help you boost corporate sponsorships

Nonprofit Marketing Blog

While the guide focuses on helping companies understand how social good can help them win over young talent, this ebook is packed with facts that nonprofits use to better engage Gen Y supporters, staff, and volunteers—as well as strengthen their value proposition to corporate sponsors.

4 Steps to Awesome #GivingTuesday Corporate-Cause Partnerships

Nonprofit Marketing Blog

To ensure you create a winning partnership, take the time to make sure there’s a good fit between your mission and the corporate partner’s brand identity and goals. Luna’s Pure Prevention campaign provides a great example of nonprofit-corporate alignment. Assets are any resources that you and your corporate partner bring to the table. A partnership is not just about getting access to corporate philanthropic dollars: It’s about true collaboration.

Corporate Support for National Parks: America's Best Idea

Selfish Giving

No one wants a corporate logo to despoil the Grand Canyon - or any other national park. Before Steve and other park lovers throw themselves off the North Rim, let's be clear on what companies want and what the National Parks Service (NPS) would be losing by not prioritizing corporate support.

Recruit More Sponsors, Corporate Partners with Inbound Marketing

Selfish Giving

I’m sure this approach is new to most development professionals who work in sponsorship, cause marketing and corporate partnerships. Here’s how I used inbound marketing to recruit corporate partners for cause marketing programs at a Boston hospital.

CauseTalk Radio Ep54: Corporate Volunteering is Like Sex, How to Have More of It

Selfish Giving

Chris debunks the myths of “Done in a Day” corporate volunteerism, explains the “Proximity Factor” of employee engagement and outlines how companies can woo more employees to participate in meaningful and long-term nonprofit initiatives.

[Guest Post] Top 10 Tips for Growing Your Matching Gift Program

Fundraising Coach

Top 10 Tips for Growing Your Matching Gift Program. You can employ traditional fundraising techniques, request government grants, and even look to corporate foundations for donations. That’s the principle behind matching gift programs.

Want to get that next grant? 5 steps to start building relationships with foundations

Wild Woman Fundraising

When they say yes, send them your best paper newsletter with a little note from you attached, explaining the most poignant stories from your programs. Uncategorized corporate foundation grants foundation board members foundation grants foundations government grants Grants grants 101 how to build a relationship with foundations how to get foundation grants keeping in touch mazarine treyz private foundations program officer reader questions relationship building

10 Types of Social Media Posts Every Nonprofit Should Be Sending

J Campbell Social Marketing

Information About Corporate Giving Programs. Information About Corporate Giving Programs. Many of your donors and volunteers likely work for companies that have extensive corporate philanthropy programs. Guest blog by Adam Weinger.

How to Work with Corporate Partners for Disaster Response Giving

Fundraising 123

Your organization performs a vital role in the corporate responsibility ecosystem: you extend the reach of your corporate partners into the community and facilitate their good works. As an organization on the ground, you have a deeper understanding of the need and scope of the response for the disaster at hand and are in a position to advise corporate partners on how they can help in the most effective way. Here’s how to build a deeper relationship with corporate partners.

PR 9

Are Nonprofits Ready for the End of Corporate Philanthropy?

Selfish Giving

Boston’s own Scott Beaudoin , who’s also MS&L Worldwide’s North America director of CSR and cause marketing, asked in PRWeek Insider’s blog last week is this “The End of Corporate Philanthropy?&#. Start a cause marketing program.

CauseTalk Radio Ep12: Phil McCarty, Godfather of Cause, Talks Nonprofit Branding, Corporate Alliances

Selfish Giving

In this episode of CauseTalk Radio , Megan and I talk with Phil “The Godfather of Cause Marketing” McCarty about the signature cause marketing program he helped create, St. [Audio clip: view full post to listen].

Maximizing Revenue in a Challenging Environment: Approaching the Corporate Sector

Fundraising 123

In challenging times, nonprofits often increase efforts to generate additional funding so critical programs and initiatives do not suffer. Corporations are besieged by requests from numerous non-profits and are now more judicious as to their contributions. Discover what the corporate sector is seeking when considering whether to sponsor your activities, and the reasons why they want to align with your organization. Download the presentation slides below Related Documents!

My Blue Sky Audit From Rocky Mountain Power

Cause Related Marketing

Tags: Corporate Social Responsibility Rocky Mountain Power Green Cause Marketing

Making Your Case for Support for the Arts

Wild Woman Fundraising

The Americans for the Arts has just done a significant, comprehensive look at the impact that the nonprofit arts have on our economy, and our arts programs add up to $135.2 I’m back! Guess where I was? An encaustic art conference in Cape Cod! It was so fun.

Case 58

Do you have people from the community you help on your board?

Wild Woman Fundraising

” Treat people you’re helping like human beings who may be able to offer real solutions, rather than “othering” them by keeping them off your board and out of your program strategy sessions. Include people from the community in your program planning.

What do consumers around the world think of corporate social responsibility?

Nonprofit Marketing Blog

The report includes rich information on consumer attitudes to corporate responsibility (CR) and it’s definitely worth a full read. This study has important takeaways for nonprofits, especially as you are often on-the-ground partners facilitating corporate responsibility (CR) efforts.

When corporate donors attack and new fundraising dvd’s

Fundraising Coach

My topic was: A Lesson learned from Angry Corporate Sponsors. Learn how you can set up a brand new fundraising program, or re-tool your existing fundraising, to raise serious money for your cause. Share and Enjoy: Other Possibly Related posts: Perfect opportunity for a corporate ask? I was honored to be this week’s guest for 501 Video’s “Movie Mondays&#. I’m out here in Seattle filming a couple fundraising training DVDs.

Developing a Plan to Approach Companies

Fundraising Coach

It could be the CEO, or it could be a community relations director, or head of a corporate foundation. Once you’ve determine if there is a corporate foundation, you can focus your research efforts on the foundation. operating, capital, endowment, program)? Acquaint the gatekeeper with your nonprofit and its mission and programs. Please note that you might have several programs that meet the interest of this funder.

Are you pressuring your board? Guest post by Alexandra Peters

Wild Woman Fundraising

Try inviting board members to join you in your work, or suggest interesting options for them to consider in which they can shine as board members representing your organization, like these: Leading onsite tours, greeting groups, explaining the program to visitors – an exceptionally good way for a board member (after training) to come to know the organization well, and for the organization to show off its leadership.

How to Market Your Cause Marketing Program

Selfish Giving

So your nonprofit has started a cause marketing program. Here’s how you can let the rest of the world know it exists, especially the corporate prospects you want to woo. Think of it as an online bullhorn for your program that is fresh, dynamic, two-way and 100% accessible.

How One Nonprofit is Raising Money from Company Volunteers

Selfish Giving

If it’s really true that only 7 out of 100 employees apply for this money, I needed an organization that had so many volunteers that they’d be sure to have experience with this program.

Moving up in your nonprofit: How does it work?

Wild Woman Fundraising

In this column, she comments on how Ceri Thomas, the male host of the Today program, (a political radio show in the UK) says that women are not up to presenting on his program. Are you a lone Development staff person at your nonprofit?

How to work with corporate partners at times of emergency

Nonprofit Marketing Blog

How to Help: 5 Steps to Effective Corporate Disaster Relief Campaigns provides insights gleaned from ten years of powering disaster donations for nonprofits and corporate partners at Network for Good. While this eGuide is intended for a corporate audience, it’s worth a peek. And Kate offers these tips for picking your corporate partners. invest their resources (beyond dollars) to help with communication, training, program supplies.

Corporate Do-Gooding the Social Way

GenerationYGive

Marketing through corporate "do-gooding" is not a new concept. Corporate-charitable partnerships are not new to direct marketing either. Matching grant programs are a DM favorite. For several years now GE has been showing us commercials promoting their " ecomagination."

The Best of Social Marketing in 2014

Social Marketing and Social Change

Yes, the Bhagwat piece is two case studies, but I can take a story that is sprinkled with data and demonstrates a new application of social marketing - to food fortification programs in India. The Firestone et al study does not have a comparison group, but when you are involved in large-scale programming across five countries in Central America to reduce HIV risk, the correct decision, in my mind, is Go Big and leave the small stuff to other investigators.

7 Questions to make better corporate relationships-taking your sponsorships to the next level!

Wild Woman Fundraising

He’ll reveal what corporations really want to see in a nonprofit partner, and will give you invaluable tools to succeed! I developed a partnership in 1975 between the Mariott Corporation and the March of Dimes and raised $2.5M These schools did not have art programs.

What MBA Programs Don’t Teach You

A. Fine Blog

Corporate social responsibility is a rapidly proliferating phenomenon today (especially in academia)—and one online MBAresource goes as far as to suggest that sustainability, social responsibility, and the “triple bottom line” could very well begin to replace the traditional bottom line in the coming decades. Unfortunately, MBA programs don’t necessarily focus on the networking skills required for success in such a tangled industry as sustainability.

The Best of Social Marketing in 2012

Social Marketing and Social Change

The SWOT analysis proved to be a beneficial tool for incorporating local contextual data and community input into the determination of relevant health promotion strategies… In addition to planning programs, SWOT analysis can be used as a framework for evaluation.

Nonprofits have two missions to balance–cause and corporate

ImpactMax

You have two missions —a cause mission to change society and a corporate mission to sustain your organization. Too often, the bulk of nonprofit communications resources are channeled into supporting corporate mission —raising money.

Hospital Corporate Development Summit

Selfish Giving

Thanks to everyone who came out to the Hospital Corporate Development Summit today in Chicago. I meant it in my presentation that I hope this is just the beginning of our conversation on hospital corporate development in general and cause marketing for hospitals in particular.

Cause Marketing Matchmaking Freebie

Cause Related Marketing

The program has one year under its belt. Jarden Corporation’s total revenue in 2010 was $6.3 Grow Appalachia Patron Tequila John Paul Dejoria Berea College Jarden Corporation Alden Keene and Associates John Paul Mitchell Ball Jars

Maximizing Revenue in a Challenging Environment: Approaching the Corporate Sector

Fundraising 123

In challenging times, nonprofits often increase efforts to generate additional funding so critical programs and initiatives do not suffer. Corporations are besieged by requests from numerous non-profits and are now more judicious as to their contributions. Discover what the corporate sector is seeking when considering whether to sponsor your activities, and the reasons why they want to align with your organization. Find a sample Ethics Clause below Related Documents.

Outside Magazine's 'Best Places to Work' and Cause Marketing

Cause Related Marketing

Outside’s list is based on surveys of employee benefits, compensation, policies, job satisfaction, environmental initiatives, community-service programs and more.

Helpful Tips To Raise Corporate Grants

Seeking Grant Money Today

There are many different kinds of foundations; corporate, family, community, private, etc. Corporate foundations are typically the community or charity arm of a corporation. Many corporations have them such as Home Depot, Coke a Cola, Microsoft, and others. While it's easy to cynically typify all corporations as only providing community assistance to simply increase their bottom line; it isn't always the case. Follow the corporate foundation's giving guidelines.