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A Quick Guide to Using Technology Throughout the Donor Engagement Process

J Campbell Social Marketing

A new breed of “peer to peer” texting apps allow nonprofits to carry on thousands of individual text conversations, keep track of replies and answer questions from potential donors. Uploading this information into a customer relationship management (CRM) tool can be a great first step.

The Role of the Free Agent and Fundraising


I think customer relationship management is important here. You don’t have to use a slick and fancy CRM system (tho they can help), but mainly, you need to be detailed, diligent and deliberate.

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Get More from Your Donor Database

Getting Attention

That’s why I’ll be blogging lots of tips, tools and case studies on building out and using your database(s) to improve your supporter’s experience in 2014—via segmentation, serving customization content and personalization. Welcome to guest blogger, James Porter.