12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report


Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Combining both content marketing techniques and digital advertising tools has delivered value to nonprofits. While social media platforms are in constant evolution, nonprofits are learning to innovate and experiment with engagement techniques for advocacy and fundraising. boost in their conversion rates.

Fundraising Land Grab

The Agitator

Erica has taken the seminal work of Canadian fundraiser Harvey McKinnon — Hidden Gold — the basic primer on monthly giving, and updated it with the latest techniques, including the use of social media. Drawing on her own experience plus that of pioneers like Harvey McKinnon, copywriter great Jerry Huntsinger, strategist Daryl Upsall and a score of fundraising’s household names, Erica details everything you need to know about: Conversion rates.