2015 Digital Fundraising To Do List #1 Conversion Rate Optimisation

Giving in a Digital World

So, to get started let’s focus on the one thing without which none of your other online activity is likely to deliver good results – namely Website Conversion Rate Optimisation.

Optimized Mobile Donations Now with Apple Pay

EveryAction

Part of this can be chalked up to the conversion rates on mobile. Nonprofits reported that desktop conversion rates hovered around 21% with mobile conversion rates coming in at only 9%. Mobile is an increasingly valuable medium for nonprofits.

Double Your Landing Page Conversion Rate

The Agitator

If your nonprofit is making fundraising or other offers on your website, how valuable would it be to double your landing page conversion rate? Enough to interest you in this offer of a free optimization test from the House of Kaizen? If picked, they’ll attempt to increase the conversion rate on your offer page(s) by 100% … for free. Maybe you’ll rate “Wow … you’re good!&#.

5 Ways To Optimize Your Donation Pages for End-of-Year Fundraising

EveryAction

The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. Testing consistently shows that multi-step forms are completed more than single-page forms, so use this simple tweak to instantly improve your conversion rates.

Year End: Optimizing Monthly Giving

The Agitator

Their goal: to identify how to optimize recurring giving by looking at it from the donor’s perspective. According to NextAfter research when a donor is thanked open rates on subsequent email communications are 28%-1301% higher.

Optimizing Your Donation Pages to Increase Giving: A Bright Spot in a Tough Economy

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If you could double your donation page "conversion rate," it would double your fundraising revenue from existing traffic! Indeed, landing page testing and optimization may be the closest thing non-profits have to a magic bullet in 2009 — and it's one of the surest ways we've found to help our clients raise more money in a tough economy. Your e-mail and web copy may persuade people to "click to donate now."

Boost online response by optimizing your donation landing pages

DonorDigital

And if you can improve your “conversion rate” by 10%, that’s 10% more donors – ka-ching! Of course, your mileage may vary, but if you optimize your landing pages, you’re pretty likely to increase your conversions and your revenue, even if you have to pay a consultant to help you.

Optimizing Facebook display advertising results through audience testing

DonorDigital

With social media a growing component of major nonprofit campaigns, organizations need to be prepared to jumpstart the conversation online and drive engagement for their cause.

5 Ways Nonprofits Can Harness Mobile Technology In 2018

EveryAction

At the current rate, mobile traffic is set to exceed desktop traffic to nonprofit websites within a few years, making it more urgent than ever that nonprofits of every size and sphere to feature content that is not just passable, but optimized for mobile use.

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EveryAction Acquires ActionKit

EveryAction

Clients of both companies will benefit in many ways, including by expanding the network effect of each company’s one-click contributions and form pre-filling features, leading to higher conversion rates and more engagement for nonprofits.

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Get ready for year-end giving by improving your website donation pages

DonorDigital

To help you get the most out of your donation pages at year-end, we’ve prepared a list of ‘best practices’ based on our experience testing and optimizing such pages for a wide variety of clients over the past 5 years. In our experience, donation page headlines that connect giving to a positive impact, e.g. “Donate to save children’s lives” typically deliver stronger conversion rates than pages where the headline simply states the call to action, e.g. “Donate Now.”.

10 Steps to Data-driven Decision-making

DonorDigital

Identify the main conversion goal (only one) on the page(s) you want to improve. Most important metrics to examine are visitors, conversions, and conversion rate. Free or low-cost testing tools are much more plentiful than a few years ago (GCE, Optimizely, and Visual Website Optimizer are good options for nonprofits with tight testing budgets). Testing and Analysis landing page optimizationPart 2.

5 Fundraising Metrics Nonprofits Should Watch

J Campbell Social Marketing

Read on for 5 essential fundraising metrics you should be keeping an eye on to help you optimize your fundraising strategies. ( Retention Rate. Many organizations either don’t focus enough on retention rates , or even worse, ignore them altogether. Conversion Rate.

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

EveryAction

Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. The implications are clear that all nonprofits need to get serious about mobile optimization across all their digital touch points. That’s why all EveryAction’s online donation and advocacy forms come mobile optimized. Some of the reasons for a high spam rate include: Making unsubscribing difficult. boost in their conversion rates.

How to get mobile donors to convert

DonorDigital

Almost universally, mobile conversion rates lag desktop and laptop conversion rates on e-commerce sites—and the same is true for mobile conversion rates on nonprofit sites. Conversion rate by device type (if you’ve configured goals).

These 5 Website Mistakes Could be Costing You Donors

EveryAction

Put another way, a one-second delay in load time yields 11% fewer page views and a 7% loss in conversions. While you can’t control everything that impacts loading speed, you can optimize your page to make sure that it doesn’t slow you down.

8 Tips for a Mobile-Friendly Nonprofit Website

Fundraising 123

Try these best practices to help optimize your nonprofit website for mobile use and make your pages smartphone friendly: 1. This not only improves the usability of your website, but it will improve your conversion rates by removing unnecessary distractions.

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7 Donation Page Strategies That Actually Convert

Fundraising Coach

Something as simple as creating a more attractive page, to more complex ideas like optimizing your payment processing procedures , can increase your page’s donor conversion rate. Over the past few years, charitable giving has evolved with online donations rising as its new star.

Are Nonprofits Measuring their Social Media Results?

J Campbell Social Marketing

Almost 70% of nonprofits surveyed are planning a focus on videos in 2016, with the second biggest focus on “website conversion optimization “ – something I would love to see more of across the sector!

When to Stop Snail Mailing and Emailing People, Part II

Kivi's Nonprofit Communications Blog

There’s no such thing as an open or click rate with your print appeals or newsletters. Instead, you are entirely dependent on the equivalent of the online conversion rate: Did they take any actions you requested in print? Last week, in Part I of this post , I asked this question: What do you do with people on your print and email lists who haven’t responded to your content in a while? And exactly how long is “a while?”

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5 Tech Strategies for Making a Multi-Channel Fundraising Ask

Fundraising Coach

In order to optimize your output on social media, you can measure certain engagement metrics, such as the number of impressions on your posts. Once you know what platforms your potential donors use, you can then optimize your content on those platforms and begin to cultivate relationships.

How to Use CRM + Donor Management Software to Talk to Anyone

EveryAction

Optimized forms can allow you to include smart fields for the select few on your pre-party invite list. Determine which platforms these conversations are happening on, research relevant hashtags or groups, and check out popular Google searches related to your mission.

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How to convert more mobile donors

DonorDigital

Almost universally, mobile conversion rates lag desktop and laptop conversion rates on e-commerce sites—and the same is true for mobile conversion rates on nonprofit sites. Conversion rate by device type (if you’ve configured goals).

So, THAT Happened…In-the-Trenches Reflections on December Online Fundraising Campaigns (Add Yours!)

Kivi's Nonprofit Communications Blog

31, while larger nonprofits that already applied these tactics are looking to boost results with mobile (from text messaging to mobile-optimized emails and landing pages), online advertising, sophisticated segmentation and advertising…and of course urgent, stellar, donor-centric storytelling.

Raise more money online with a great headline

DonorDigital

If you could change just one thing on your website’s donation page and get a 50% lift in the conversion rate, you’d probably do it in a heartbeat. Improving the conversion rate by 50% (to 18%) would net you an additional $250 per day, which translates to $91,250 incremental dollars and 1,800 more donors over an entire year. This is why donation page headlines have such a huge impact on user behavior —and in turn the conversion rate.

The four words that increased click-through by 42%

The Agitator

They certainly aren’t the types of words you would usually use to increase click-through, response, and conversion rates. The heavy identity had 74 clicks on 4300 impressions, for a click-through rate of 1.72%. “As a medical professional”…. That was simple, no?

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6 things nonprofits can learn from e-commerce checkout pages (and apply to their Donation Pages)

DonorDigital

Working to optimize web content with nonprofit organizations, I’m regularly asked to help improve donation page conversion rates. There are a large number of commercial marketers who test everything—in order to maximize conversion on their websites.

7 Things Which Make a Blogger Unique

Get Fully Funded

Blogosphere is growing at an exponential rate and millions of pages of content are being added to it every day. David Smith works for a conversion rate optimization company Invesp and blogs mainly about landing page templates , conversion rate optimization, SEO and affiliate marketing. Today’s post is from David Smith. Thanks David for sharing your thoughts with us! Seven Things Which Make a Blogger Unique.

Is your Donation Page letting you down? Try this 7-step formula for building a high converting page

DonorDigital

Brian Massey’s excellent book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist ™ defines a simple litmus test to ensure that your landing pages keep their promises—and move visitors closer to your conversion goal.

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How Much Money Should You Be Raising Online?

Marketing for Nonprofits

According to the report, organizations with less than 10,000 email addresses grew online giving by 26% vs. a median growth rate of 20% for all nonprofits. Web traffic grew slightly but website to email sign-up conversions decreased to 2%.

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No Kid Hungry grows its monthly giving club with an integrated marketing campaign

DonorDigital

Before embarking on this campaign, we conducted donation form optimization tests on the monthly giving donation form to ensure it was achieving the best possible conversion rate.

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6 things nonprofits can learn from e-commerce checkout pages (and apply to their Donation Pages)

DonorDigital

Working to optimize web content with nonprofit organizations, I’m regularly asked to help improve donation page conversion rates. There are a large number of commercial marketers who test everything—in order to maximize conversion on their websites.

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The Joys of Google Grants, Part 2

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The Payoff In October, at the height of the election season, we managed to go over our Google Grants budget, spending $10,212 and earning a click-through rate of 6.43% and a conversion rate of 2.10%. and had a CTR was 2.17% and a conversion rate of 4.40%.

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Is Your Donation Page Ready for Prime Time?

Marketing for Nonprofits

The more information you require the more you kill your conversion rate. Specifically, spend time next month optimizing your donation form. We are fast approaching year-end - that time of year that all fundraisers dream about and dread!

Year-End Fundraising in Review: Innovations with website donation pages

DonorDigital

Below are 5 new tactics observed on donation pages in the 2013 year-end giving season—along with some thoughts on why they can drive better conversion. it will yield a much worse conversion rate (or high level of cancellations post-conversion) compared to a standard appeal for a single gift.

8 Tips for a Mobile-Friendly Nonprofit Website

Nonprofit Marketing Blog

Try these best practices from my colleague Caryn Stein to help optimize your nonprofit website for mobile use and make your pages smartphone friendly: 1. This not only improves the usability of your website, but it will improve your conversion rates by removing unnecessary distractions The team here at Network for Good has been working on our new mobile-friendly donation services lately so I thought I’d pass on our tips for making your site more mobile friendly.