INDUSTRY INSIGHTS YOUR PEERS ARE READING
There’s no such thing as an open or click rate with your print appeals or newsletters. Instead, you are entirely dependent on the equivalent of the online conversion rate: Did they take any actions you requested in print? Last week, in Part I of this post , I asked this question: What do you do with people on your print and email lists who haven’t responded to your content in a while? And exactly how long is “a while?” MORE
Below are 5 new tactics observed on donation pages in the 2013 year-end giving season—along with some thoughts on why they can drive better conversion. it will yield a much worse conversion rate (or high level of cancellations post-conversion) compared to a standard appeal for a single gift. MORE
With social media a growing component of major nonprofit campaigns, organizations need to be prepared to jumpstart the conversation online and drive engagement for their cause. MORE
According to the report, organizations with less than 10,000 email addresses grew online giving by 26% vs. a median growth rate of 20% for all nonprofits. Web traffic grew slightly but website to email sign-up conversions decreased to 2%. MORE
Their goal: to identify how to optimize recurring giving by looking at it from the donor’s perspective. According to NextAfter research when a donor is thanked open rates on subsequent email communications are 28%-1301% higher. MORE
Before embarking on this campaign, we conducted donation form optimization tests on the monthly giving donation form to ensure it was achieving the best possible conversion rate. MORE
Identify the main conversion goal (only one) on the page(s) you want to improve. Most important metrics to examine are visitors, conversions, and conversion rate. Free or low-cost testing tools are much more plentiful than a few years ago (GCE, Optimizely, and Visual Website Optimizer are good options for nonprofits with tight testing budgets). Testing and Analysis landing page optimizationPart 2. MORE
Working to optimize web content with nonprofit organizations, I’m regularly asked to help improve donation page conversion rates. There are a large number of commercial marketers who test everything—in order to maximize conversion on their websites. MORE
So, to get started let’s focus on the one thing without which none of your other online activity is likely to deliver good results – namely Website Conversion Rate Optimisation. MORE
If you could change just one thing on your website’s donation page and get a 50% lift in the conversion rate, you’d probably do it in a heartbeat. Improving the conversion rate by 50% (to 18%) would net you an additional $250 per day, which translates to $91,250 incremental dollars and 1,800 more donors over an entire year. This is why donation page headlines have such a huge impact on user behavior —and in turn the conversion rate. MORE
Almost universally, mobile conversion rates lag desktop and laptop conversion rates on e-commerce sites—and the same is true for mobile conversion rates on nonprofit sites. Conversion rate by device type (if you’ve configured goals). MORE
Almost universally, mobile conversion rates lag desktop and laptop conversion rates on e-commerce sites—and the same is true for mobile conversion rates on nonprofit sites. Conversion rate by device type (if you’ve configured goals). MORE
They certainly aren’t the types of words you would usually use to increase click-through, response, and conversion rates. The heavy identity had 74 clicks on 4300 impressions, for a click-through rate of 1.72%. “As a medical professional”…. That was simple, no? MORE
The Payoff In October, at the height of the election season, we managed to go over our Google Grants budget, spending $10,212 and earning a click-through rate of 6.43% and a conversion rate of 2.10%. and had a CTR was 2.17% and a conversion rate of 4.40%. MORE
At the current rate, mobile traffic is set to exceed desktop traffic to nonprofit websites within a few years, making it more urgent than ever that nonprofits of every size and sphere to feature content that is not just passable, but optimized for mobile use. MORE
If you could double your donation page "conversion rate," it would double your fundraising revenue from existing traffic! Indeed, landing page testing and optimization may be the closest thing non-profits have to a magic bullet in 2009 — and it's one of the surest ways we've found to help our clients raise more money in a tough economy. Your e-mail and web copy may persuade people to "click to donate now." MORE
Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. The implications are clear that all nonprofits need to get serious about mobile optimization across all their digital touch points. That’s why all EveryAction’s online donation and advocacy forms come mobile optimized. Some of the reasons for a high spam rate include: Making unsubscribing difficult. boost in their conversion rates. MORE
Blogosphere is growing at an exponential rate and millions of pages of content are being added to it every day. David Smith works for a conversion rate optimization company Invesp and blogs mainly about landing page templates , conversion rate optimization, SEO and affiliate marketing. Today’s post is from David Smith. Thanks David for sharing your thoughts with us! Seven Things Which Make a Blogger Unique. MORE
If your nonprofit is making fundraising or other offers on your website, how valuable would it be to double your landing page conversion rate? Enough to interest you in this offer of a free optimization test from the House of Kaizen? If picked, they’ll attempt to increase the conversion rate on your offer page(s) by 100% … for free. Maybe you’ll rate “Wow … you’re good!&#. MORE
Brian Massey’s excellent book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist ™ defines a simple litmus test to ensure that your landing pages keep their promises—and move visitors closer to your conversion goal. MORE
To help you get the most out of your donation pages at year-end, we’ve prepared a list of ‘best practices’ based on our experience testing and optimizing such pages for a wide variety of clients over the past 5 years. In our experience, donation page headlines that connect giving to a positive impact, e.g. “Donate to save children’s lives” typically deliver stronger conversion rates than pages where the headline simply states the call to action, e.g. “Donate Now.”. MORE
And if you can improve your “conversion rate” by 10%, that’s 10% more donors – ka-ching! Of course, your mileage may vary, but if you optimize your landing pages, you’re pretty likely to increase your conversions and your revenue, even if you have to pay a consultant to help you. MORE
Try these best practices from my colleague Caryn Stein to help optimize your nonprofit website for mobile use and make your pages smartphone friendly: 1. This not only improves the usability of your website, but it will improve your conversion rates by removing unnecessary distractions The team here at Network for Good has been working on our new mobile-friendly donation services lately so I thought I’d pass on our tips for making your site more mobile friendly. MORE
Part of this can be chalked up to the conversion rates on mobile. Nonprofits reported that desktop conversion rates hovered around 21% with mobile conversion rates coming in at only 9%. Mobile is an increasingly valuable medium for nonprofits. MORE
From the way you frame your ask to the form fields you require donors to complete, there are multiple ways to improve your conversion rate and bring in more donations. Based on Donordigital's extensive experience with multivariate testing, Dawn Stoner will lead participants through the following topics: What kinds of changes to web and email landing pages have significantly improved donation page completion rates for leading nonprofit organizations (and you can test with yours!) MORE
Almost 70% of nonprofits surveyed are planning a focus on videos in 2016, with the second biggest focus on “website conversion optimization “ – something I would love to see more of across the sector! MORE
The more information you require the more you kill your conversion rate. Specifically, spend time next month optimizing your donation form. We are fast approaching year-end - that time of year that all fundraisers dream about and dread! MORE
Something as simple as creating a more attractive page, to more complex ideas like optimizing your payment processing procedures , can increase your page’s donor conversion rate. Over the past few years, charitable giving has evolved with online donations rising as its new star. MORE
Working to optimize web content with nonprofit organizations, I’m regularly asked to help improve donation page conversion rates. There are a large number of commercial marketers who test everything—in order to maximize conversion on their websites. MORE
Optimized forms can allow you to include smart fields for the select few on your pre-party invite list. Determine which platforms these conversations are happening on, research relevant hashtags or groups, and check out popular Google searches related to your mission. MORE
In order to optimize your output on social media, you can measure certain engagement metrics, such as the number of impressions on your posts. Once you know what platforms your potential donors use, you can then optimize your content on those platforms and begin to cultivate relationships. MORE
Read on for 5 essential fundraising metrics you should be keeping an eye on to help you optimize your fundraising strategies. ( Retention Rate. Many organizations either don’t focus enough on retention rates , or even worse, ignore them altogether. Conversion Rate. MORE
The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. Testing consistently shows that multi-step forms are completed more than single-page forms, so use this simple tweak to instantly improve your conversion rates. MORE
Try these best practices to help optimize your nonprofit website for mobile use and make your pages smartphone friendly: 1. This not only improves the usability of your website, but it will improve your conversion rates by removing unnecessary distractions. MORE
31, while larger nonprofits that already applied these tactics are looking to boost results with mobile (from text messaging to mobile-optimized emails and landing pages), online advertising, sophisticated segmentation and advertising…and of course urgent, stellar, donor-centric storytelling. MORE
Clients of both companies will benefit in many ways, including by expanding the network effect of each company’s one-click contributions and form pre-filling features, leading to higher conversion rates and more engagement for nonprofits. MORE
Put another way, a one-second delay in load time yields 11% fewer page views and a 7% loss in conversions. While you can’t control everything that impacts loading speed, you can optimize your page to make sure that it doesn’t slow you down. MORE
Giving in a Digital World
JANUARY 11, 2015
So, to get started let’s focus on the one thing without which none of your other online activity is likely to deliver good results – namely Website Conversion Rate Optimisation.
EveryAction
JUNE 10, 2019
Part of this can be chalked up to the conversion rates on mobile. Nonprofits reported that desktop conversion rates hovered around 21% with mobile conversion rates coming in at only 9%. Mobile is an increasingly valuable medium for nonprofits.
The Agitator
MAY 11, 2011
If your nonprofit is making fundraising or other offers on your website, how valuable would it be to double your landing page conversion rate? Enough to interest you in this offer of a free optimization test from the House of Kaizen? If picked, they’ll attempt to increase the conversion rate on your offer page(s) by 100% … for free. Maybe you’ll rate “Wow … you’re good!&#.
EveryAction
NOVEMBER 6, 2018
The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. Testing consistently shows that multi-step forms are completed more than single-page forms, so use this simple tweak to instantly improve your conversion rates.
The Agitator
AUGUST 28, 2018
Their goal: to identify how to optimize recurring giving by looking at it from the donor’s perspective. According to NextAfter research when a donor is thanked open rates on subsequent email communications are 28%-1301% higher.
Fundraising 123
APRIL 23, 2009
If you could double your donation page "conversion rate," it would double your fundraising revenue from existing traffic! Indeed, landing page testing and optimization may be the closest thing non-profits have to a magic bullet in 2009 — and it's one of the surest ways we've found to help our clients raise more money in a tough economy. Your e-mail and web copy may persuade people to "click to donate now."
DonorDigital
DECEMBER 1, 2009
And if you can improve your “conversion rate” by 10%, that’s 10% more donors – ka-ching! Of course, your mileage may vary, but if you optimize your landing pages, you’re pretty likely to increase your conversions and your revenue, even if you have to pay a consultant to help you.
DonorDigital
JUNE 10, 2013
With social media a growing component of major nonprofit campaigns, organizations need to be prepared to jumpstart the conversation online and drive engagement for their cause.
EveryAction
JUNE 11, 2018
At the current rate, mobile traffic is set to exceed desktop traffic to nonprofit websites within a few years, making it more urgent than ever that nonprofits of every size and sphere to feature content that is not just passable, but optimized for mobile use.
EveryAction
MAY 8, 2019
Clients of both companies will benefit in many ways, including by expanding the network effect of each company’s one-click contributions and form pre-filling features, leading to higher conversion rates and more engagement for nonprofits.
DonorDigital
OCTOBER 21, 2011
To help you get the most out of your donation pages at year-end, we’ve prepared a list of ‘best practices’ based on our experience testing and optimizing such pages for a wide variety of clients over the past 5 years. In our experience, donation page headlines that connect giving to a positive impact, e.g. “Donate to save children’s lives” typically deliver stronger conversion rates than pages where the headline simply states the call to action, e.g. “Donate Now.”.
DonorDigital
DECEMBER 19, 2012
Identify the main conversion goal (only one) on the page(s) you want to improve. Most important metrics to examine are visitors, conversions, and conversion rate. Free or low-cost testing tools are much more plentiful than a few years ago (GCE, Optimizely, and Visual Website Optimizer are good options for nonprofits with tight testing budgets). Testing and Analysis landing page optimizationPart 2.
J Campbell Social Marketing
JANUARY 21, 2016
Read on for 5 essential fundraising metrics you should be keeping an eye on to help you optimize your fundraising strategies. ( Retention Rate. Many organizations either don’t focus enough on retention rates , or even worse, ignore them altogether. Conversion Rate.
EveryAction
MAY 24, 2018
Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. The implications are clear that all nonprofits need to get serious about mobile optimization across all their digital touch points. That’s why all EveryAction’s online donation and advocacy forms come mobile optimized. Some of the reasons for a high spam rate include: Making unsubscribing difficult. boost in their conversion rates.
DonorDigital
SEPTEMBER 29, 2014
Almost universally, mobile conversion rates lag desktop and laptop conversion rates on e-commerce sites—and the same is true for mobile conversion rates on nonprofit sites. Conversion rate by device type (if you’ve configured goals).
EveryAction
JULY 25, 2018
Put another way, a one-second delay in load time yields 11% fewer page views and a 7% loss in conversions. While you can’t control everything that impacts loading speed, you can optimize your page to make sure that it doesn’t slow you down.
Fundraising 123
MARCH 11, 2013
Try these best practices to help optimize your nonprofit website for mobile use and make your pages smartphone friendly: 1. This not only improves the usability of your website, but it will improve your conversion rates by removing unnecessary distractions.
Fundraising Coach
DECEMBER 9, 2019
Something as simple as creating a more attractive page, to more complex ideas like optimizing your payment processing procedures , can increase your page’s donor conversion rate. Over the past few years, charitable giving has evolved with online donations rising as its new star.
J Campbell Social Marketing
APRIL 7, 2016
Almost 70% of nonprofits surveyed are planning a focus on videos in 2016, with the second biggest focus on “website conversion optimization “ – something I would love to see more of across the sector!
Kivi's Nonprofit Communications Blog
JULY 17, 2018
There’s no such thing as an open or click rate with your print appeals or newsletters. Instead, you are entirely dependent on the equivalent of the online conversion rate: Did they take any actions you requested in print? Last week, in Part I of this post , I asked this question: What do you do with people on your print and email lists who haven’t responded to your content in a while? And exactly how long is “a while?”
Fundraising Coach
MAY 8, 2019
In order to optimize your output on social media, you can measure certain engagement metrics, such as the number of impressions on your posts. Once you know what platforms your potential donors use, you can then optimize your content on those platforms and begin to cultivate relationships.
EveryAction
AUGUST 17, 2016
Optimized forms can allow you to include smart fields for the select few on your pre-party invite list. Determine which platforms these conversations are happening on, research relevant hashtags or groups, and check out popular Google searches related to your mission.
DonorDigital
SEPTEMBER 29, 2014
Almost universally, mobile conversion rates lag desktop and laptop conversion rates on e-commerce sites—and the same is true for mobile conversion rates on nonprofit sites. Conversion rate by device type (if you’ve configured goals).
Kivi's Nonprofit Communications Blog
JANUARY 14, 2016
31, while larger nonprofits that already applied these tactics are looking to boost results with mobile (from text messaging to mobile-optimized emails and landing pages), online advertising, sophisticated segmentation and advertising…and of course urgent, stellar, donor-centric storytelling.
DonorDigital
FEBRUARY 13, 2014
If you could change just one thing on your website’s donation page and get a 50% lift in the conversion rate, you’d probably do it in a heartbeat. Improving the conversion rate by 50% (to 18%) would net you an additional $250 per day, which translates to $91,250 incremental dollars and 1,800 more donors over an entire year. This is why donation page headlines have such a huge impact on user behavior —and in turn the conversion rate.
The Agitator
MAY 14, 2018
They certainly aren’t the types of words you would usually use to increase click-through, response, and conversion rates. The heavy identity had 74 clicks on 4300 impressions, for a click-through rate of 1.72%. “As a medical professional”…. That was simple, no?
DonorDigital
DECEMBER 10, 2014
Working to optimize web content with nonprofit organizations, I’m regularly asked to help improve donation page conversion rates. There are a large number of commercial marketers who test everything—in order to maximize conversion on their websites.
Get Fully Funded
APRIL 15, 2010
Blogosphere is growing at an exponential rate and millions of pages of content are being added to it every day. David Smith works for a conversion rate optimization company Invesp and blogs mainly about landing page templates , conversion rate optimization, SEO and affiliate marketing. Today’s post is from David Smith. Thanks David for sharing your thoughts with us! Seven Things Which Make a Blogger Unique.
DonorDigital
JANUARY 15, 2015
Brian Massey’s excellent book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist ™ defines a simple litmus test to ensure that your landing pages keep their promises—and move visitors closer to your conversion goal.
Marketing for Nonprofits
MARCH 15, 2011
According to the report, organizations with less than 10,000 email addresses grew online giving by 26% vs. a median growth rate of 20% for all nonprofits. Web traffic grew slightly but website to email sign-up conversions decreased to 2%.
DonorDigital
JUNE 6, 2013
Before embarking on this campaign, we conducted donation form optimization tests on the monthly giving donation form to ensure it was achieving the best possible conversion rate.
DonorDigital
DECEMBER 10, 2014
Working to optimize web content with nonprofit organizations, I’m regularly asked to help improve donation page conversion rates. There are a large number of commercial marketers who test everything—in order to maximize conversion on their websites.
Fundraising 123
FEBRUARY 12, 2009
The Payoff In October, at the height of the election season, we managed to go over our Google Grants budget, spending $10,212 and earning a click-through rate of 6.43% and a conversion rate of 2.10%. and had a CTR was 2.17% and a conversion rate of 4.40%.
Marketing for Nonprofits
SEPTEMBER 27, 2011
The more information you require the more you kill your conversion rate. Specifically, spend time next month optimizing your donation form. We are fast approaching year-end - that time of year that all fundraisers dream about and dread!
DonorDigital
JANUARY 17, 2014
Below are 5 new tactics observed on donation pages in the 2013 year-end giving season—along with some thoughts on why they can drive better conversion. it will yield a much worse conversion rate (or high level of cancellations post-conversion) compared to a standard appeal for a single gift.
Nonprofit Marketing Blog
MARCH 15, 2013
Try these best practices from my colleague Caryn Stein to help optimize your nonprofit website for mobile use and make your pages smartphone friendly: 1. This not only improves the usability of your website, but it will improve your conversion rates by removing unnecessary distractions The team here at Network for Good has been working on our new mobile-friendly donation services lately so I thought I’d pass on our tips for making your site more mobile friendly.
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