2015 Digital Fundraising To Do List #1 Conversion Rate Optimisation

Giving in a Digital World

In my first post of the New Year ( Why Bitcoin probably shouldn’t be top of your 2015 Digital Fundraising To Do list ) I promised to share some thoughts over the next few weeks about what I believe digital fundraisers should be prioritising on their 2015 To Do lists.

Giving Tuesday #Inspo: 14 Donation Pages That Know What They’re Doing

EveryAction

Kicking off with #GivingTuesday, year-end fundraising season will be in full swing. But one of the easiest things you can check off your to-do list is perfecting your donation page. The reality is, an organization’s donation page is often its own greatest enemy. There are plenty of best practices that, if implemented, make it pretty straightforward to improve conversion rates and ultimately raise more money. Why not tell your story in your donation forms?

7 Common Donation Form Mistakes (And How to Avoid Them!) – Part 1

Kivi's Nonprofit Communications Blog

Last week, Abby Jarvis finished her two-part series on marketing strategies to drive donors to your donation pages. Today, she starts another two-part series on how to avoid common mistakes on your donation forms. Your nonprofit’s online donation form is quite another.

Videos Boost E-Purchases. And Donations?

The Agitator

In a survey of their clients, 88% reported an increase in conversion rates when video product pages were offered, compared to non-video pages. Integrated fundraising and marketing Online fundraising and marketing premium One item on my short ‘To do’ list for 2015 was mastering the use of online video. Here are some recent studies indicating why that is important. The first is from Liveclicker, an e-commerce firm whose clients generate more than 12.5

Year-End Fundraising in Review: Innovations with website donation pages

DonorDigital

Every December I review nonprofit donation pages to see who’s innovating and what techniques marketers feel strongly enough to put into practice at year-end, when so many dollars are on the line. But in 2013 we noticed it had made the jump to donation pages.

Get ready for year-end giving by improving your website donation pages

DonorDigital

While most attention at year-end is typically centered on maximizing reach and visibility through email marketing, direct mail, paid search marketing, and social media, it’s imperative to also focus on your website donation landing pages. All of your hard work driving supporters to your website can be squandered in an instant if they’re faced with wordy, dense, complicated, and time-consuming donation pages once they get there—which inevitably leads to donor abandonment and lost revenues.

4 Ways To Convince Your Nonprofit Board to Invest in Fundraising Tools

EveryAction

Convincing your board to invest in something new, however, can be another question altogether, and t his is especially true for fundraising and technology related issues, where in-depth knowledge may be required to truly understand the important details.

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6 things nonprofits can learn from e-commerce checkout pages (and apply to their Donation Pages)

DonorDigital

Working to optimize web content with nonprofit organizations, I’m regularly asked to help improve donation page conversion rates. There are a large number of commercial marketers who test everything—in order to maximize conversion on their websites. Online Fundraising

Is your Donation Page letting you down? Try this 7-step formula for building a high converting page

DonorDigital

Brian Massey’s excellent book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist ™ defines a simple litmus test to ensure that your landing pages keep their promises—and move visitors closer to your conversion goal. Online Fundraising

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Optimizing Your Donation Pages to Increase Giving: A Bright Spot in a Tough Economy

Fundraising 123

Your e-mail and web copy may persuade people to "click to donate now." " But often only 20% — sometimes as few as 10% — of the people who land on a donation page actually complete the transaction. If you could double your donation page "conversion rate," it would double your fundraising revenue from existing traffic! Tags: Fundraising Best Practices

#FUNDRAISING: Causevox Improves Online Outreach & Fundraising To 2.0

Non Profit Marketing 360

Easy-to-customize donation pages. This is how the programmers put it last week on the company blog: We found out that the key to success for online fundraising this decade is easy customization, community engagement, and content marketing.

6 things nonprofits can learn from e-commerce checkout pages (and apply to their Donation Pages)

DonorDigital

Working to optimize web content with nonprofit organizations, I’m regularly asked to help improve donation page conversion rates. There are a large number of commercial marketers who test everything—in order to maximize conversion on their websites. Online Fundraising

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So, THAT Happened…In-the-Trenches Reflections on December Online Fundraising Campaigns (Add Yours!)

Kivi's Nonprofit Communications Blog

OK, online fundraisers, nap time is OVER! The December fundraising season has come and gone. I asked a few in-the-trenches practitioners — from nonprofits large and small — to share reflections on their December online fundraising campaigns. 3 More Posts on Year-End Fundraising.

Is Your Donation Page Ready for Prime Time?

Marketing for Nonprofits

We are fast approaching year-end - that time of year that all fundraisers dream about and dread! You can't know what disaster, natural or man-made, is going to impact fall fundraising results. You can get your donation page ready for prime time.

Boost online response by optimizing your donation landing pages

DonorDigital

But if you’re trying to raise more money online, the first thing you may want to try is persuading more of the people who already click “donate” on your Web site or in your e-mails to actually make the gift on the donation landing page. So what makes a better donation page?

The Quick and Dirty Guide to A/B Testing Your Donation Page

Nonprofit Marketing Blog

Your landing pages are important, and your donation pages are no exception. Do you ever wish you could know which messages, suggested donation amounts, or photos are the best at inspiring your donors to give? Set up a second donation page with that variable changed.

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Flash fundraising with flair: Using bold strategies to reach fundraising goals

DonorDigital

When we recently launched the Flash Fundraiser campaign for MFA right on the heels of the busy year-end fundraising season, we knew we needed to present fresh new messaging, eye-catching graphics, and tried-and-true strategies to foster a sense of urgency for their audience.

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M+R Benchmarks Study

Kivi's Nonprofit Communications Blog

billion email messages sent to over 53 million list subscribers; 528 million web visits; more than $738 million of online revenue from nearly 12 million donations; and 17 million advocacy actions. Almost every individual email metric declined including open rates and click-through rates.

Add More People to Your Email List [New Webinar This Week]

Kivi's Nonprofit Communications Blog

Did you know email has the highest donor conversion rates among ALL digital channels? Adding more people to your email list means you can reach more supporters, get more donations, and inspire more change. E-Newsletters Fundraising Nonprofit Communications

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Raise more money online with a great headline

DonorDigital

If you could change just one thing on your website’s donation page and get a 50% lift in the conversion rate, you’d probably do it in a heartbeat. To understand what a lift of that magnitude could mean for your online fundraising program, imagine your donation page is converting 12% of visitors, comprised of 10 donations a day averaging $50 ($500 daily revenue). Online Fundraising Testing and Analysis donation page

Paying to Acquire Advocates

The Agitator

It has historically been easier to get someone who gives to charitable causes to care about an additional cause than it has been to get someone who cares about your cause (but makes no charitable donations) to give. conversion from two telemarketing campaigns following up on leads.

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2015 Digital Fundraising To Do List #3 Allocate Budget For Paid Social Media

Giving in a Digital World

So, what’s a fundraiser to do in the new ‘Pay to Play’ world of Social Media Promotion? Begin by conducting a careful and honest review of just how well your own Facebook activity is really performing in support of fundraising. 2 Get Serious About Email Fundraising.

Why Bitcoin probably shouldn’t be top of your 2015 digital fundraising To Do list

Giving in a Digital World

So, while not wanting to quash any Bitcoin-fuelled new year spirit of fundraising innovation, I thought it might be a good time to suggest four things to think about before you spend too much of your time on Bitcoin fundraising in 2015.

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How to get mobile donors to convert

DonorDigital

Almost universally, mobile conversion rates lag desktop and laptop conversion rates on e-commerce sites—and the same is true for mobile conversion rates on nonprofit sites. Conversion rate by device type (if you’ve configured goals).

Are Your New Donors Hiding in Plain Sight?

The Agitator

What if we could better convert the people who are stuck in the middle of the conversion funnel (e.g., The answer, as you can see, is to ask immediately: Every 30 days that passed before a solicitation went out after the patient’s first visit dropped response rate by 30%.

Take Control of Your Data: 3 Must-Have Reporting Tools Every Nonprofit Should Have

EveryAction

A new year means new resolutions, and for nonprofits that often falls into the category of better fundraising practices. If you’re a nonprofit professional you know what it’s like to drown in excel spreadsheets tracking your supporters, donations, major gifts prospects, and almost anything else. From your board members requesting the latest donor stats to your digital director asking for email conversion rates, tracking your data can be hard.

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How to convert more mobile donors

DonorDigital

Almost universally, mobile conversion rates lag desktop and laptop conversion rates on e-commerce sites—and the same is true for mobile conversion rates on nonprofit sites. Conversion rate by device type (if you’ve configured goals).

Don’t Just Turn Down The Volume

The Agitator

It’s the mess we fundraisers made. One organization increased their online donation form’s conversions from 12% to 32% (and donor complaints from frequent to non-existent) by listening to their donors and implementing changes based on their thoughts.

Reader question: What’s a good framework for a fundraising plan?

Nonprofit Marketing Blog

Beth asks: Can you provide a basic (simple) framework to create a fundraising plan (or resources to do so) - for a brand new nonprofit and their completely new to fundraising staff? Here’s what Network for Good recommends in our Fundraising Campaign in a Box. Is your website well-branded and easy to use, with a clear way to donate? Is your website set up to take safe, secure online donations? (I Today, I’m answering another reader question.

Plan Your Year-End Campaign in 7 Steps

Fundraising 123

It's time to make a plan to reach your year-end fundraising goals. Stop what you're doing and read 5 Steps to Choosing the Ideal Email Service Provider ) Is your website well-branded and easy to use, with a clear way to donate? Is your website set up to take safe, secure online donations? (If In the case of holiday fundraising, this could be as simple as a dollar sign with a number after it. It's that time of year again!

Vote for our sessions at the 2014 Nonprofit Tech Conference

DonorDigital

Hands On Tips & Tools to Jumpstart Your Multichannel Fundraising Program. Become a Jedi Master of Persuasion - and get better conversion rates on your donation pages. Donordigital News Online Fundraising #14NTC ntc nten

Are Nonprofits Measuring their Social Media Results?

J Campbell Social Marketing

Smaller organizations may have an advantage when it comes to working together and eliminating silos between marketing, fundraising, and communications staff. Thoroughly understanding your audience works to drive more donations.

5 Common Questions about Nonprofit Crowdfunding

Wild Woman Fundraising

The average ‘crowdfunding’ donation is about $80 so one way is to think about how many people you can ask and reach, times by a conversion rate and that is a rough goal. Are you coming to our crowdfunding webinar on April 29th?

No Kid Hungry grows its monthly giving club with an integrated marketing campaign

DonorDigital

For example, for the group that was receiving a phone call asking them to renew their monthly donation, those with email addresses on file received an email message beforehand alerting them that they would be called the next week and inviting them to give online instead.

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8 Tips for a Mobile-Friendly Nonprofit Website

Fundraising 123

Whether it’s on a donation form or a newsletter sign-up box, try to minimize the amount of typing your visitors will have to do. This not only improves the usability of your website, but it will improve your conversion rates by removing unnecessary distractions.

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7 Ways to Get Better Response Rates to Your eNewsletter

Fundraising 123

Want to increase donations through your email outreach? Here are my 7 ideas for better response rates. Too many articles and sidebars and buttons and images will overwhelm the reader and lower your conversion rates drastically. Is it a fundraising appeal? Tightly sticking to a theme and reducing the options for action to one (or at most two) will boost response rates. Too many options, just like too much information, really hurts conversion.

How to Customize Blackbaud TeamRaiser to Run Successful Events

DonorDigital

In addition, we wanted the focus of this event to be directed more toward enlisting constituents in the cause of providing health care to vulnerable children rather than subjecting fundraisers to the limitations of TeamRaiser. And we all want more conversions.

How to Use CRM + Donor Management Software to Talk to Anyone

EveryAction

Fundraising reports Communications reports Digital Reports. Your donor management platform should be able to show you the “journey” that Oscar took before his last donation. Did he engage with a recent fundraising email? Answer a call to donate on social media?

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Salvation Army Scores Online

The Agitator

I love this online fundraising campaign run by the Salvation Army in the Detroit region. Pierre, the test produced a donations conversion rate of 1.15 That in itself is a great conversion rate … perhaps testimony to the strength of the Salvation Army brand. Tags: You Deserve a Raise direct marketing email marketing loyalty online activism online fundraising online video

How Much Money Should You Be Raising Online?

Marketing for Nonprofits

It’s a good question and hard to answer, especially if your online fundraising program is new and you have little data. This annual report analyzes the online fundraising performance of approximately 600 nonprofits that used the Convio platform in 2010. Advocacy supports fundraising.