2015 Digital Fundraising To Do List #1 Conversion Rate Optimisation

Giving in a Digital World

In my first post of the New Year ( Why Bitcoin probably shouldn’t be top of your 2015 Digital Fundraising To Do list ) I promised to share some thoughts over the next few weeks about what I believe digital fundraisers should be prioritising on their 2015 To Do lists.

7 Common Donation Form Mistakes (And How to Avoid Them!) – Part 1

Kivi's Nonprofit Communications Blog

Last week, Abby Jarvis finished her two-part series on marketing strategies to drive donors to your donation pages. Today, she starts another two-part series on how to avoid common mistakes on your donation forms. Your nonprofit’s online donation form is quite another.

Trending Sources

Videos Boost E-Purchases. And Donations?

The Agitator

In a survey of their clients, 88% reported an increase in conversion rates when video product pages were offered, compared to non-video pages. Integrated fundraising and marketing Online fundraising and marketing premium One item on my short ‘To do’ list for 2015 was mastering the use of online video. Here are some recent studies indicating why that is important. The first is from Liveclicker, an e-commerce firm whose clients generate more than 12.5

4 Tips For Making the Perfect Online Ask to your Donors

J Campbell Social Marketing

Whether it’s through online donation pages , social media, text-to-give technology, or some other digital outreach, nonprofits are learning that in order to raise more money and connect with their supporters, they need to go online. Being clear about where their donations are going.

6 things nonprofits can learn from e-commerce checkout pages (and apply to their Donation Pages)

DonorDigital

Working to optimize web content with nonprofit organizations, I’m regularly asked to help improve donation page conversion rates. There are a large number of commercial marketers who test everything—in order to maximize conversion on their websites. Online Fundraising

Is Your Donation Page Ready for Prime Time?

Marketing for Nonprofits

We are fast approaching year-end - that time of year that all fundraisers dream about and dread! You can't know what disaster, natural or man-made, is going to impact fall fundraising results. You can get your donation page ready for prime time.

5 Fundraising Metrics Nonprofits Should Watch

J Campbell Social Marketing

Fundraising metrics are crucial analytical tools for nonprofit organizations. They help determine how successful certain fundraising strategies are and can help you adjust those strategies when needed. In-person donations. Retention Rate. Conversion Rate.

Is your Donation Page letting you down? Try this 7-step formula for building a high converting page

DonorDigital

Brian Massey’s excellent book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist ™ defines a simple litmus test to ensure that your landing pages keep their promises—and move visitors closer to your conversion goal. Online Fundraising

2015 Digital Fundraising To Do List #3 Allocate Budget For Paid Social Media

Giving in a Digital World

So, what’s a fundraiser to do in the new ‘Pay to Play’ world of Social Media Promotion? Begin by conducting a careful and honest review of just how well your own Facebook activity is really performing in support of fundraising. 2 Get Serious About Email Fundraising.

How to get mobile donors to convert

DonorDigital

Almost universally, mobile conversion rates lag desktop and laptop conversion rates on e-commerce sites—and the same is true for mobile conversion rates on nonprofit sites. Conversion rate by device type (if you’ve configured goals).

Why Bitcoin probably shouldn’t be top of your 2015 digital fundraising To Do list

Giving in a Digital World

So, while not wanting to quash any Bitcoin-fuelled new year spirit of fundraising innovation, I thought it might be a good time to suggest four things to think about before you spend too much of your time on Bitcoin fundraising in 2015.

8 Tips for a Mobile-Friendly Nonprofit Website

Fundraising 123

Whether it’s on a donation form or a newsletter sign-up box, try to minimize the amount of typing your visitors will have to do. This not only improves the usability of your website, but it will improve your conversion rates by removing unnecessary distractions.

Tips 124

Reader question: What’s a good framework for a fundraising plan?

Nonprofit Marketing Blog

Beth asks: Can you provide a basic (simple) framework to create a fundraising plan (or resources to do so) - for a brand new nonprofit and their completely new to fundraising staff? Here’s what Network for Good recommends in our Fundraising Campaign in a Box. Is your website well-branded and easy to use, with a clear way to donate? Is your website set up to take safe, secure online donations? (I Today, I’m answering another reader question.

Are Nonprofits Measuring their Social Media Results?

J Campbell Social Marketing

Smaller organizations may have an advantage when it comes to working together and eliminating silos between marketing, fundraising, and communications staff. Thoroughly understanding your audience works to drive more donations.

Raise more money online with a great headline

DonorDigital

If you could change just one thing on your website’s donation page and get a 50% lift in the conversion rate, you’d probably do it in a heartbeat. To understand what a lift of that magnitude could mean for your online fundraising program, imagine your donation page is converting 12% of visitors, comprised of 10 donations a day averaging $50 ($500 daily revenue). Online Fundraising Testing and Analysis donation page

So, THAT Happened…In-the-Trenches Reflections on December Online Fundraising Campaigns (Add Yours!)

Kivi's Nonprofit Communications Blog

OK, online fundraisers, nap time is OVER! The December fundraising season has come and gone. I asked a few in-the-trenches practitioners — from nonprofits large and small — to share reflections on their December online fundraising campaigns. 3 More Posts on Year-End Fundraising.

Dec 7

7 Ways to Get Better Response Rates to Your eNewsletter

Fundraising 123

Want to increase donations through your email outreach? Here are my 7 ideas for better response rates. Too many articles and sidebars and buttons and images will overwhelm the reader and lower your conversion rates drastically. Is it a fundraising appeal? Tightly sticking to a theme and reducing the options for action to one (or at most two) will boost response rates. Too many options, just like too much information, really hurts conversion.

From Surfers to Supporters: How to Optimize Your Donation Pages to Convert Visitors into Donors

Fundraising 123

Small changes to a web or email donation page can dramatically increase the number of visitors who actually make a gift. From the way you frame your ask to the form fields you require donors to complete, there are multiple ways to improve your conversion rate and bring in more donations. the UN Foundation, Union of Concerned Scientists, Earthjustice and others to create effective online fundraising, advocacy, and communications programs.

Optimizing Your Donation Pages to Increase Giving: A Bright Spot in a Tough Economy

Fundraising 123

Your e-mail and web copy may persuade people to "click to donate now." " But often only 20% — sometimes as few as 10% — of the people who land on a donation page actually complete the transaction. If you could double your donation page "conversion rate," it would double your fundraising revenue from existing traffic! Tags: Fundraising Best Practices

#FUNDRAISING: Causevox Improves Online Outreach & Fundraising To 2.0

Non Profit Marketing 360

Easy-to-customize donation pages. This is how the programmers put it last week on the company blog: We found out that the key to success for online fundraising this decade is easy customization, community engagement, and content marketing.

How to Use CRM + Donor Management Software to Talk to Anyone

EveryAction

Fundraising reports Communications reports Digital Reports. Your donor management platform should be able to show you the “journey” that Oscar took before his last donation. Did he engage with a recent fundraising email? Answer a call to donate on social media?

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6 things nonprofits can learn from e-commerce checkout pages (and apply to their Donation Pages)

DonorDigital

Working to optimize web content with nonprofit organizations, I’m regularly asked to help improve donation page conversion rates. There are a large number of commercial marketers who test everything—in order to maximize conversion on their websites. Online Fundraising

How Much Money Should You Be Raising Online?

Marketing for Nonprofits

It’s a good question and hard to answer, especially if your online fundraising program is new and you have little data. This annual report analyzes the online fundraising performance of approximately 600 nonprofits that used the Convio platform in 2010. Advocacy supports fundraising.

7 Ways to get better response rates to your e-news

Nonprofit Marketing Blog

She was wondering how to increase donations through this email outreach, and kindly agreed to my sharing my advice as a post. Here are my 7 ideas for better response rates. Too many articles and sidebars and buttons and images will overwhelm the reader and lower your conversion rates drastically. Is it a fundraising appeal? Tightly sticking to a theme and reducing the options for action to one (or at most two) will boost response rates.

Boost online response by optimizing your donation landing pages

DonorDigital

But if you’re trying to raise more money online, the first thing you may want to try is persuading more of the people who already click “donate” on your Web site or in your e-mails to actually make the gift on the donation landing page. So what makes a better donation page?

Plan Your Year-End Campaign in 7 Steps

Fundraising 123

It's time to make a plan to reach your year-end fundraising goals. Stop what you're doing and read 5 Steps to Choosing the Ideal Email Service Provider ) Is your website well-branded and easy to use, with a clear way to donate? Is your website set up to take safe, secure online donations? (If In the case of holiday fundraising, this could be as simple as a dollar sign with a number after it. It's that time of year again!

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Flash fundraising with flair: Using bold strategies to reach fundraising goals

DonorDigital

When we recently launched the Flash Fundraiser campaign for MFA right on the heels of the busy year-end fundraising season, we knew we needed to present fresh new messaging, eye-catching graphics, and tried-and-true strategies to foster a sense of urgency for their audience.

Vote for our sessions at the 2014 Nonprofit Tech Conference

DonorDigital

Hands On Tips & Tools to Jumpstart Your Multichannel Fundraising Program. Become a Jedi Master of Persuasion - and get better conversion rates on your donation pages. Donordigital News Online Fundraising #14NTC ntc nten

No Kid Hungry grows its monthly giving club with an integrated marketing campaign

DonorDigital

For example, for the group that was receiving a phone call asking them to renew their monthly donation, those with email addresses on file received an email message beforehand alerting them that they would be called the next week and inviting them to give online instead.

Add More People to Your Email List [New Webinar This Week]

Kivi's Nonprofit Communications Blog

Did you know email has the highest donor conversion rates among ALL digital channels? Adding more people to your email list means you can reach more supporters, get more donations, and inspire more change. E-Newsletters Fundraising Nonprofit Communications

How to convert more mobile donors

DonorDigital

Almost universally, mobile conversion rates lag desktop and laptop conversion rates on e-commerce sites—and the same is true for mobile conversion rates on nonprofit sites. Conversion rate by device type (if you’ve configured goals).

5 Common Questions about Nonprofit Crowdfunding

Wild Woman Fundraising

The average ‘crowdfunding’ donation is about $80 so one way is to think about how many people you can ask and reach, times by a conversion rate and that is a rough goal. Are you coming to our crowdfunding webinar on April 29th?

Salvation Army Scores Online

The Agitator

I love this online fundraising campaign run by the Salvation Army in the Detroit region. Pierre, the test produced a donations conversion rate of 1.15 That in itself is a great conversion rate … perhaps testimony to the strength of the Salvation Army brand. Tags: You Deserve a Raise direct marketing email marketing loyalty online activism online fundraising online video

How to Customize Blackbaud TeamRaiser to Run Successful Events

DonorDigital

In addition, we wanted the focus of this event to be directed more toward enlisting constituents in the cause of providing health care to vulnerable children rather than subjecting fundraisers to the limitations of TeamRaiser. And we all want more conversions.

Don’t let Twitter anxiety cloud your focus on key online priorities

Giving in a Digital World

However, in the light of another recent research report by website usability expert Jakob Nielsen, highlighting basic shortfalls in charity websites that directly impact on donations received , I also believe that most should have a lot of things higher-up on their digital ‘to do’ list.

Don’t let Twitter anxiety cloud your focus on key online priorities

Giving in a Digital World

However, in the light of another recent research report by website usability expert Jakob Nielsen, highlighting basic shortfalls in charity websites that directly impact on donations received , I also believe that most should have a lot of things higher-up on their digital ‘to do’ list.

What are the metrics of success for your online community?

Nonprofit Marketing Blog

Certainly, fundraising campaigns and dollars raised are the bottom line, but as part of that, building engagement and passion among supporters is crucial. Remember that such qualities set the stage for healthy fundraising in the long-term. Conversion rates of member to member-donor.