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Repurpose Your Content for Consistent Storytelling

Kivi's Nonprofit Communications Blog

Guest Video/Post by Mark Horvath, founder of Invisible People. Over the years I kind of got in the habit of only posting new content.

An #NpComm Showdown on Repurposing Content: Girl Scouts versus Boy Scouts

Kivi's Nonprofit Communications Blog

If you’re ever having an “off day,” these two organizations have a ton of content that’s guaranteed to bring a smile to any face. VERSUS. .

Nonprofit Video Experts Share Tips & Tools: #501TechNYC (Part 1)

Getting Attention

It’s so challenging for nonprofits to get video right, especially with limited budgets and bandwidth. Make your video shareable.

Video 94

Words Or Video … Content Still King

The Agitator

Seth Godin blogged recently that while the web was built on words, today’s internet is built on video … “Much more difficult to create well, far more impact when it works.” ” He argues that professionalism still matters, even if anyone with a smartphone can make a video.

Video Interview: How the Nature Conservancy Gathers Content

Kivi's Nonprofit Communications Blog

That’s part of Jenna’s job, which she talks about in this video interview. What questions would you like to ask Jenna?

Downsides to the global democratization and sharing of content

Public Sector Marketing 2.0

284 million monthly active users –>This is people actually using the platform and creating content on a regular basis. So what?

16 Content Ideas Your Major and Planned Gift Donors Will Love


Highly relevant and targeted medium length YouTube videos. Highly relevant and targeted longer YouTube videos (more than 10 minutes). >> 5 Content Marketing Ideas that Inspire Action (With Examples). >> The post 16 Content Ideas Your Major and Planned Gift Donors Will Love appeared first on MarketSmart | .

Editorial Calendar Basics [New Video]

Kivi's Nonprofit Communications Blog

In this video, we cover the basics with grid and calendar formats. ( Can’t see the video player? Watch it on YouTube ).

Video 29

Wow Experiences and Liquid Content


Coca-Cola achieves that with Coca-Cola Journey largely thanks to its smart packaging and display of quality content. Create liquid content.

Practice Makes Progress—Into Focus Nonprofit Video Guide

Getting Attention

See3 and friends have just released Into Focus , the first-ever benchmark guide to video in the nonprofit sector. Practice makes progress.

How ASPCApro Manages Content Creation

Kivi's Nonprofit Communications Blog

They also discuss how they leave room for ideas from their community and are encouraging more community-generated content. ’&#.

7 Ways to Repurpose Old Content into New

Kivi's Nonprofit Communications Blog

And now, with social media, you may be producing content for a blog, video channel, Flickr group, podcast, Twitter feed and Facebook page.

The Four Ts of Content Consistency

Diva Marketing Blog

Let’s look at this from a slightly different point of view: content consistency. . I look at content consistency from two perspectives.

Video Making for Fun and For (Non)Profits

Kivi's Nonprofit Communications Blog

Video may not be the most widely used marketing channel, but it is definitely one of the fastest growing. Sean King. Always a Cadet’ was born.

Junction C: Where Creating and Curating Meet Content and Conversation

Kivi's Nonprofit Communications Blog

Over the next few weeks, I’ll share video interviews with. May 25: Creating Awesome Content: Ideas for Nonprofit Writers.

5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

5 Ways to Build Online Authority Using Content Marketing. Create Content in the Form of a Blog. About Paul Chaney.

Managing Content on the National Wildlife Federation’s Website

Kivi's Nonprofit Communications Blog

Ever wonder how national nonprofits with hundreds of staff manage all that content on their websites? IFRAME Embed for Youtube. Great!

Turn Your Year-End Campaign Into Year-Round Success [Video]

Kivi's Nonprofit Communications Blog

Let me explain… (Can’t see the video? Try this. ). And I think it will take your engagement and fundraising to a much higher level!

Creating Website Content: What Do Your Visitors Really Want?

Kivi's Nonprofit Communications Blog

So how can you create website content that all kinds of potential visitors will find interesting and engaging? What kind of content does your website need for each of these groups? Images tell stories too – often better than words – so don’t forget photographs and video as you create your website content. Trust me.

My test for great digital fundraising content

Giving in a Digital World

But don’t just bask in the warm glow of great content and take my donation for granted. Does it motivate me to give?

Video 34

Social Media Content Is Sitting Right in Front of You

Nonprofit Marketing Blog

Content for your social media channels is sitting right in front of you. Your website, donor appeals, and newsletters are just waiting to be translated into a Facebook post, tweet, or YouTube video. To help get your creative juices flowing, here are some quick tips and content ideas for Facebook, Twitter, and Instagram Really!

11 Rules for Video Fundraising

Fundraising 123

Using video in your fundraising campaign can be an easy and effective way to tell a story and capture the attention of your supporters. How does video fit in your nonprofit's fundraising strategy? Apply these 11 important principles to get the most out of your video efforts. Maybe it is, “Share this video.” Be brief.

Rules 31

Video Interview: VolunteerMatch’s Content Marketing Strategy

Kivi's Nonprofit Communications Blog

Sorry the video quality is so bad, but what Robert says is worth listening to!). Watch as Robert outlines the strategy. Love the daily blogging?

Is your nonprofit content URGENT?

Nonprofit Marketing Blog

Don’t miss it: today, Kivi Leroux Miller , author of Content Marketing for Nonprofits , is our guest expert for a free webinar where she’ll show you how quality content can improve your nonprofit outreach. Now, read on for a quick way to check your content for key success factors. Well-edited writing stands out.

Video Lifts Email Response

The Agitator

The other day I saw this item claiming that “marketers using video in email have increased their click-through and conversion rates, and are generating forty percent higher monthly revenue than those that do not use video.” But also wise to test video in your email. ” 40% higher revenue. You can download here.

Sample Calendars: How Often to Send Direct Mail and Email [Video and Download]

Kivi's Nonprofit Communications Blog

Can’t see the video? Then download one of the sample calendars for free. Try this. ). Direct Mail Leaning – Striving.

Social Media Video Primer

The Agitator

Especially if you work in a small nonprofit, you’ll find this video presentation by Tim Bete – 19 ways nonprofits can use social media to connect with donors — quite helpful. Don’t know what kind of content to create. He’s the classic one-armed paperhanger small nonprofits know well! You deserve a raise!

Ohio 18

The Top 4 Tips for Nonprofit Video Projects

Fundraising 123

The author readies for a video shoot. " A strategy is important because it''ll guide you as you decide who you want to collaborate with creatively, which content to include in your nonprofit film, the spokespeople to use on-camera, the budget for your project, and many other critical decisions. Credit: Havey Productions.

Online Video Grows, Driven By Mobile

The Agitator

Setting aside your ‘professional’ viewing, did you actually watch any nonprofit-sponsored online videos out of pure personal interest?

View 16

Charity Videos Get Viewed

The Agitator

Yesterday I wrote about the march of online video into the media repertoire of mainstream America. Basically, everybody watches them, and an impressive and growing percentage of us originate our own video content and post it on the web … even if it’s just marking a friend’s wedding or our dog’s best trick.

View 11

5 Ways Your Nonprofit Can Raise Money Like charity:water

J Campbell Social Marketing

All of their content, online and otherwise, focuses on inspiring people. Ask yourself: Is the content that you put out there inspiring?

Engage Prospects With Visual Content

The Agitator

From Marketo , seven reasons why visual content is more compelling than text … Less Time – According to a 3M Corporation study, we process visual information 60,000 times faster than text. Visual content can do it in an instant, and connect it with the company’s brand. communications creativity direct marketing

SEO 12

Phoning In The Content And The Money

The Agitator

The first point to note is that all of these folks are now publishers of content. Remember how cameras used to be banned from concerts and other events where content was assumed to be controlled (to protect IP and create marketing. Digital world monitor comScore has released the latest figures on smartphone ownership in the US.

Interview With Alex Brown On "Non Glory" A Video Series

Diva Marketing Blog

Video is where many see the growth of digital media. I wanted to create some content that would be easy for audiences to find, and then consume.

Video roars into 2011; Nonprofits, grab your videocam


If you don’t have any one on staff who knows how to shoot and edit video, you can easily find someone to do it for you at a reasonable rate.

6 Proven Methods To Get More Social Media Shares

J Campbell Social Marketing

That leaves us with the million dollar question: How do we get more members of our online communities to share our content? Post by (RED).

Producing Nonprofit Video: Q&A with WithinReach, Part 2

Kivi's Nonprofit Communications Blog

Content Marketing Creative Ideas Nonprofit Communications Photography Storytelling VideoWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now.

Producing Nonprofit Video: Q&A with WithinReach, Part 1

Kivi's Nonprofit Communications Blog

Content Marketing Creative Ideas Online Marketing Photography Social Networking Storytelling VideoWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now.

5 Things I Bet You Didn’t Know About Facebook

J Campbell Social Marketing

3) Native videos are the most popular content on Facebook. 4) Just watching a video counts as an interaction. Literally.

Videos of the Year

A. Fine Blog

Welcome to my third annual Videos of the Year post! This year I want to concentrate on the videos that are clearly self-made, not videos that are the equivalent of the old, professional public service announcements. Social Media Acumen Fund Buddie Greenfield Hebrew Academy Hardly Normal It Gets Better Mark Horvath