Repurpose Your Content for Consistent Storytelling

Kivi's Nonprofit Communications Blog

Guest Video/Post by Mark Horvath, founder of Invisible People. That repurposed content, or rerun because it was a television show, actually had a great response when it aired the second time. Over the years I kind of got in the habit of only posting new content.

An #NpComm Showdown on Repurposing Content: Girl Scouts versus Boy Scouts

Kivi's Nonprofit Communications Blog

Perhaps it was the flurry of adorable back to school photos that inspired me to write a review of how the Girl Scouts of the USA and the Boy Scouts of America handle repurposing content for the third installment of the #NpComm Showdown.

Trending Sources

Nonprofit Video Experts Share Tips & Tools: #501TechNYC (Part 1)

Getting Attention

It’s so challenging for nonprofits to get video right, especially with limited budgets and bandwidth. Ensure that the video is designed to advance priority goals, and is one of the best methods of doing so. Powerful videos require planning, lots and lots of planning.

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Video Interview: How the Nature Conservancy Gathers Content

Kivi's Nonprofit Communications Blog

That’s part of Jenna’s job, which she talks about in this video interview. Content Curation Content Marketing interview nature conservancyAt South by Southwest, I met Jenna Boig, digital lead for North America, with The Nature Conservancy.

Words Or Video … Content Still King

The Agitator

Seth Godin blogged recently that while the web was built on words, today’s internet is built on video … “Much more difficult to create well, far more impact when it works.” ” He argues that professionalism still matters, even if anyone with a smartphone can make a video. But here’s his clincher point: “Great video doesn’t change the rules. A great video on your site isn’t enough.

Downsides to the global democratization and sharing of content

Public Sector Marketing 2.0

284 million monthly active users –>This is people actually using the platform and creating content on a regular basis. Many have praised this kind of democratization of content online (i.e. There are major downsides to content democratization.

16 Content Ideas Your Major and Planned Gift Donors Will Love


Highly relevant and targeted medium length YouTube videos. Highly relevant and targeted longer YouTube videos (more than 10 minutes). >> 5 Content Marketing Ideas that Inspire Action (With Examples). >> The post 16 Content Ideas Your Major and Planned Gift Donors Will Love appeared first on MarketSmart | . Infographics. Short, “self-contained” emails (with no hyperlinks) that include very brief updates.

Editorial Calendar Basics [New Video]

Kivi's Nonprofit Communications Blog

Today I’m sharing the third video in our new series from the Communications Coaching Program for Executive Directors (we call it the CoCoa Club for short.). In this video, we cover the basics with grid and calendar formats. ( Can’t see the video player?

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Wow Experiences and Liquid Content


Coca-Cola achieves that with Coca-Cola Journey largely thanks to its smart packaging and display of quality content. As Laura Kisailus of Forum One recently posted, “ Visual media reigns supreme…consider the packaging of your content across the social web.”

Practice Makes Progress—Into Focus Nonprofit Video Guide

Getting Attention

See3 and friends have just released Into Focus , the first-ever benchmark guide to video in the nonprofit sector. It’s a good read based on solid research, with these key takeaways: Video is important and getting more so. Bring your content to life across channels and formats.

How ASPCApro Manages Content Creation

Kivi's Nonprofit Communications Blog

That’s why I was really excited to talk with Pune Dracker (rhymes with Moonraker ), Director of Content and Editorial Services (she manages the blog and social media), and Valerie Sheppard, Director of E-Learning (she manages the e-newsletter) for ASPCA Pro.

7 Ways to Repurpose Old Content into New

Kivi's Nonprofit Communications Blog

Nonprofits have always had many content buckets that needed to be filled regularly, from print newsletters and other direct mail to reports for boards and funders. No one produces completely original content all the time. Here are seven of the best ways to repurpose content.

The Four Ts of Content Consistency

Diva Marketing Blog

Let’s look at this from a slightly different point of view: content consistency. . I look at content consistency from two perspectives. However, the format might be a blog, video, podcast or photos/images. I call that ‘now I care content.’

Video Making for Fun and For (Non)Profits

Kivi's Nonprofit Communications Blog

Video may not be the most widely used marketing channel, but it is definitely one of the fastest growing. Video, when done right, can grab your audience’s attention and make a lasting impression. Just watch what your videos are associated with! Sean King.

Junction C: Where Creating and Curating Meet Content and Conversation

Kivi's Nonprofit Communications Blog

It’s where creating and curating meet content and conversation, and I think it’s a place where most nonprofit communicators should be working. Over the next few weeks, I’ll share video interviews with. May 25: Creating Awesome Content: Ideas for Nonprofit Writers.

How to 10X Your Cause Marketing with Content Marketing: 3 Strategic Approaches

Selfish Giving

Last week I spoke at the annual Engage for Good Conference in Chicago on how nonprofits can dramatically increase their cause marketing success with content marketing. The potential of content marketing for cause marketing goes beyond just raising money with companies with cause marketing.

5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

5 Ways to Build Online Authority Using Content Marketing. One of the best ways to establish your online authority is through the use of content marketing. Create Content in the Form of a Blog. And one of the best ways to create such content is through a blog.

Managing Content on the National Wildlife Federation’s Website

Kivi's Nonprofit Communications Blog

Ever wonder how national nonprofits with hundreds of staff manage all that content on their websites? My camera battery died toward the end of the video, so sorry for the abrupt end of the interview.). May 25: Creating Awesome Content: Ideas for Nonprofit Writers.

Turn Your Year-End Campaign Into Year-Round Success [Video]

Kivi's Nonprofit Communications Blog

Let me explain… (Can’t see the video? As I mentioned in the video, the Creating a 12-Month Community Engagement and Fundraising Plan training program gives you three options to choose from.

Creating Website Content: What Do Your Visitors Really Want?

Kivi's Nonprofit Communications Blog

So how can you create website content that all kinds of potential visitors will find interesting and engaging? What kind of content does your website need for each of these groups? Images tell stories too – often better than words – so don’t forget photographs and video as you create your website content. Give them pass-along content like short videos and sample email text that they can share with their friends.

My test for great digital fundraising content

Giving in a Digital World

Yet all too often I still see online fundraising content that looks just like traditional printed material pasted onscreen or into an email (especially when it comes to those generic, text-heavy monthly eNewsletters that so many orgs persist in sending me).

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Social Media Content Is Sitting Right in Front of You

Nonprofit Marketing Blog

Content for your social media channels is sitting right in front of you. Your website, donor appeals, and newsletters are just waiting to be translated into a Facebook post, tweet, or YouTube video. Repurposing content can take some time, but once you get the hang of it, you’ll start thinking of ideas to feed your social channels in your sleep. To help get your creative juices flowing, here are some quick tips and content ideas for Facebook, Twitter, and Instagram

11 Rules for Video Fundraising

Fundraising 123

Using video in your fundraising campaign can be an easy and effective way to tell a story and capture the attention of your supporters. How does video fit in your nonprofit's fundraising strategy? Apply these 11 important principles to get the most out of your video efforts. Why is it that the person watching the video should care, and why now? . Maybe it is, “Share this video.” Video is one of many tools. Video is best as the center of a campaign.

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Video Interview: VolunteerMatch’s Content Marketing Strategy

Kivi's Nonprofit Communications Blog

Robert talks about how VolunteerMatch has moved away from paid advertising toward content marketing — creating multimedia content that draws people in. Sorry the video quality is so bad, but what Robert says is worth listening to!).

Is your nonprofit content URGENT?

Nonprofit Marketing Blog

Don’t miss it: today, Kivi Leroux Miller , author of Content Marketing for Nonprofits , is our guest expert for a free webinar where she’ll show you how quality content can improve your nonprofit outreach. Now, read on for a quick way to check your content for key success factors. If creating compelling content can help you make the case for giving and hold the attention of supporters, exactly how do you come up with the best stuff for your nonprofit?

Video Lifts Email Response

The Agitator

The other day I saw this item claiming that “marketers using video in email have increased their click-through and conversion rates, and are generating forty percent higher monthly revenue than those that do not use video.” But also wise to test video in your email. Interestingly, the reason most marketers gave for not trying video was simply lack of appropriate content.

Social Media Video Primer

The Agitator

Especially if you work in a small nonprofit, you’ll find this video presentation by Tim Bete – 19 ways nonprofits can use social media to connect with donors — quite helpful. Don’t know what kind of content to create. Don't Miss these Posts You Deserve a Raise charities communications creativity new media nonprofit management nonprofits online activism online advocacy online fundraising online publishing online video social networking

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Sample Calendars: How Often to Send Direct Mail and Email [Video and Download]

Kivi's Nonprofit Communications Blog

Watch this video to learn about the six new communications calendars I’ve created for you as part of our brand-new training, Creating a 12-Month Community Engagement and Fundraising Plan. Can’t see the video?

The Top 4 Tips for Nonprofit Video Projects

Fundraising 123

The author readies for a video shoot. " A strategy is important because it''ll guide you as you decide who you want to collaborate with creatively, which content to include in your nonprofit film, the spokespeople to use on-camera, the budget for your project, and many other critical decisions. As with any other marketing exercise, developing the right strategy for your video project will come down to three main questions: What is your message?

Online Video Grows, Driven By Mobile

The Agitator

The latest figures from comScore show that online video viewing continues its upward trajectory — 87% of the US internet audience watched online video in September 2013, consuming 46 billion content videos (average length, 5.1 What a surprise!

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5 Ways Your Nonprofit Can Raise Money Like charity:water

J Campbell Social Marketing

All of their content, online and otherwise, focuses on inspiring people. Ask yourself: Is the content that you put out there inspiring? You manage to inspire someone with a tweet, a story, a Facebook post, an email or a great video.

Charity Videos Get Viewed

The Agitator

Yesterday I wrote about the march of online video into the media repertoire of mainstream America. Basically, everybody watches them, and an impressive and growing percentage of us originate our own video content and post it on the web … even if it’s just marking a friend’s wedding or our dog’s best trick. Or about how posting videos of people dancing at your sister’s wedding relates to fundraising.

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Engage Prospects With Visual Content

The Agitator

From Marketo , seven reasons why visual content is more compelling than text … Less Time – According to a 3M Corporation study, we process visual information 60,000 times faster than text. Visual content can do it in an instant, and connect it with the company’s brand. More Shared – On Facebook, photos are shared more than status updates or links, and videos are shared more than photos.

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Phoning In The Content And The Money

The Agitator

The first point to note is that all of these folks are now publishers of content. Remember how cameras used to be banned from concerts and other events where content was assumed to be controlled (to protect IP and create marketing. communications email marketing media usage online fundraising online publishing online video pew internet project social networking premium Digital world monitor comScore has released the latest figures on smartphone ownership in the US.

Interview With Alex Brown On "Non Glory" A Video Series

Diva Marketing Blog

Video is where many see the growth of digital media. When Alex told me about an innovative video project he was launching for a rather controversial topic that once again combined Alex's love of horse and social media I was excited to learn more. . I don't watch slaughter videos online.

6 Proven Methods To Get More Social Media Shares

J Campbell Social Marketing

Likes and comments are all well and good, but getting someone to share, to retweet, to repin, to regram  that is what exposes your content to a wider audience. That leaves us with the million dollar question: How do we get more members of our online communities to share our content?

5 Things I Bet You Didn’t Know About Facebook

J Campbell Social Marketing

In order to be successful on Facebook, you know that you need to be posting helpful and informative content , eye-catching and compelling visuals & photos as well as funny and entertaining videos. 3) Native videos are the most popular content on Facebook.

Video roars into 2011; Nonprofits, grab your videocam


One of the trends that excited me most was the increasingly central role that video will play in nonprofit (and everyone else’s) communications starting this year. What’s going to be happening in the nonprofit world with video this year? Mobile video breaks out.

Producing Nonprofit Video: Q&A with WithinReach, Part 2

Kivi's Nonprofit Communications Blog

Content Marketing Creative Ideas Nonprofit Communications Photography Storytelling VideoWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Ideas 11

Producing Nonprofit Video: Q&A with WithinReach, Part 1

Kivi's Nonprofit Communications Blog

Content Marketing Creative Ideas Online Marketing Photography Social Networking Storytelling VideoWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Ideas 11