How to Create and Use a Nonprofit Social Media Calendar [with template]

J Campbell Social Marketing

Between answering emails, making phone calls to supporters, editing the annual appeal letter and coordinating fundraising events, who has time to maintain more than one social media site? Get a free download of the Nonprofit Social Media Calendar template by clicking here.

No Nonprofits – You Aren’t Posting Enough On Social Media

J Campbell Social Marketing

A common question that I receive from nonprofits on social media: How often should we post on Facebook/tweet on Twitter/post on Instagram/share on LinkedIn, etc.? . To truly understand why, you need to understand how social media (especially Facebook) work.

Trending Sources

The 3 Keys to Social Media Success

J Campbell Social Marketing

Nonprofits often ask me – What is the one piece of advice you can give to help us achieve social media success? Not to mention that “social media success” looks different for every organization. Slow and steady wins the social media race. Dynamic content.

How Much Time Does Social Media Marketing Really Take?

J Campbell Social Marketing

It seems that all too often, uninformed nonprofit Boards and well-meaning but not-tech-savvy Executive Directors simply tack on the words “social media” to the development or marketing person’s job description. Social media is free. No one is born a social media expert.

3 Realistic Social Media New Year’s Resolutions for Nonprofits

Kivi's Nonprofit Communications Blog

Here are a few suggestions for starting something good for your social media practice in 2017. For the past few years, some social media expert has pronounced the incoming year as the year of VIDEO. I apologize for the headline (and the macarons).

Social Media Productivity Tools for Nonprofits

J Campbell Social Marketing

For a social media manager at a nonprofit organization, those phrases may seem incredibly elusive. Since 2010, I have helped nonprofits with their digital marketing strategy, focusing on social media. Be efficient. Keep on task. Remain laser-focused.

4 Ways to Use Social Media to Strengthen Donor Relationships

J Campbell Social Marketing

Nonprofit Tech for Good found that “boomers spend 19 hours a week online, and 71% use a social networking site daily with Facebook being the most popular. Your donors ages 74+ are the fastest-growing demographic on social networks. 4) Host an exclusive online social media event.

Are Nonprofits Measuring their Social Media Results?

J Campbell Social Marketing

Websites, email, crowdfunding, and social media platforms have exploded a nonprofit’s ability to find and connect with potential donors and supporters. What content are you providing to your constituents, and what types of content will you be exploring in the future?

6 Proven Methods To Get More Social Media Shares

J Campbell Social Marketing

We all know that sharing is the gold standard of social media. Likes and comments are all well and good, but getting someone to share, to retweet, to repin, to regram  that is what exposes your content to a wider audience.

What are the best and worst times to post on social media networks?

J Campbell Social Marketing

Everyone is looking to get increased engagement and interaction on their social media posts. We all know that consistently providing killer content and cultivating a dedicated audience (or tribe ) is the key to social media success.

5 Strategies for Using Social Media for Media Relations

Kivi's Nonprofit Communications Blog

According to Cision’s 2015 Global Social Journalism Study , 94 percent of journalists are using social media on a daily basis — with 67 percent spending up to two hours a day. Below are five strategies for using social media to your advantage in media relations.

10 Types of Social Media Posts Every Nonprofit Should Be Sending

J Campbell Social Marketing

If the answers to these questions are ambiguous, vague, or nonexistent, it may be time to rethink your nonprofit’s social media strategy. Thankfully, we’ve got a quick guide to the types of social media posts you should be sharing with your supporters.

5 Stories Nonprofits Should Be Telling On Social Media

J Campbell Social Marketing

Storytelling has been receiving a lot of press lately, as a content marketing tool and as an effective way to engage audiences on social media. Here are 5 stories that your nonprofit should be telling everywhere you do fundraising and marketing – including social media.

How to Use Social Media for Fundraising [PODCAST + FREE WEBINAR]

J Campbell Social Marketing

The rise in popularity of social media channels over the past decade has fundamentally changed how we connect with one another, how we discover news, and how we consume and share information that matters. How to determine which social media channels on which to focus.

Social Media Defined

Public Sector Marketing 2.0

A while back I wrote a post clarifying the meaning of the word “marketing ” and corresponding terms such as social marketing, social media marketing, and social media engagement. The key problem I see now is people using the broad term “social media” when in fact they mean either “social media tools” or “social media engagement’ Rarely do they mean both.

What #SaveMarketBasket Can Teach Nonprofits About Social Media & Inspiring Passion

J Campbell Social Marketing

Once the story started receiving national attention, social media channels were all a-buzz. What can this grassroots-turned-national social media campaign teach nonprofits about using social media and inspiring passion in supporters?

Confusion Surrounding Social Media Monitoring

Public Sector Marketing 2.0

Here are some verbatim responses I often get when asking public servants the following question: “Have you ever monitored social media while at work?” Just like using a search engine at one point or another has become ubiquitous to nearly every profession on earth, so should tracking relevant communities and content experts be everyone’s responsibility if they want to be better at their job. “we already do media monitoring” Agreed.

What the Social Media Success of the ALS #IceBucketChallenge Can Teach Nonprofits

J Campbell Social Marketing

If you accept the challenge, you are encouraged to donate $10 to the Peter Frates #3 Fund , and you can challenge others  by tagging them on social media. A video is required as proof that you completed the challenge and needs to be posted to social media within 24 hours.

Repurpose Your Content for Consistent Storytelling

Kivi's Nonprofit Communications Blog

That repurposed content, or rerun because it was a television show, actually had a great response when it aired the second time. Over the years I kind of got in the habit of only posting new content. They were talking about repurposing content. Repurposing content can help.

Social media definitions, categories, and top tools of 2016

Public Sector Marketing 2.0

I was recently asked by a client to update an informational section on their website that dealt with the basics of the current social media landscape. While reviewing some of the existing definitions and beginner resources on the web, I noticed that quite a few could use an update based on how rapidly the social space has evolved over the last few years alone. Social Media tools and applications continue to grow in both popularity and usage.

Tools 51

Make Blogging a Part of Your Social Media Strategy

J Campbell Social Marketing

In this presentation, called Make Blogging a Part of Your Social Media Strategy, I show how smaller nonprofits can get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals.

How to Create a 90-Day Nonprofit Online Marketing Plan (Without Spending Hours On Social Media)

J Campbell Social Marketing

Anxiety about staying up-to-date with all the different technology platforms, posting to social media every week, updating the website, writing the email newsletter… that’s enough to keep a busy nonprofit practitioner up at night. Weekly content can turn skeptics into believers.

A quick note on social media governance

Public Sector Marketing 2.0

There are some general best practices and trends that I’m noticing are emerging in modern “social” organizations. Here are some governance recommendations based on these “best practices”: Social media strategy should fall under the portfolio of marketing , communications or equivalent. Official social media engagement should fall under client services, customer service, or equivalent. Unofficial social media participation can come from anybody at any time.

How to Create a Nonprofit Social Media Toolkit for Your Online Fundraising Campaign

J Campbell Social Marketing

Using the power and potential of social media in your online fundraising campaign is essential. If you provide your biggest supporters and ambassadors with social media resources that they can use to spread the word about your campaign, chances are that you will reap the benefits!

7 Ways Social Media Makes Nonprofits Better

J Campbell Social Marketing

NOTE: This week I cautioned nonprofits not to put all their eggs in the social media basket. VerticalReponse found that 61% of nonprofits are spending more time on social media, compared to a year ago. Social media values stories.

Six Ways Social Media Has Affected Nonprofit Newsletters

Kivi's Nonprofit Communications Blog

Last week, I asked for your thoughts on how your newsletter has changed , including how your organization’s use of social media has affected your newsletter, whether print or online. ” “We use social media to share more frequent updates than in our newsletter.

Content calendar templates for social media

Fundraising Coach

In it, I mentioned scheduling your social media updates to complement your fundraising letters. Naturally, readers have asked if I had any examples of templates to help schedule your social media updates on your calendar. This is for all your media, not just social.

How to Coordinate an Army of Nonprofit Social Media Ambassadors on #GivingTuesday (and beyond)

J Campbell Social Marketing

If you are planning on leveraging the social media power of that day to ask for donations, you probably know that you can’t do it alone. Get a free download of the Essential Nonprofit Guide to Recruiting and Coordinating Social Media Ambassadors by clicking here.

Healthcare Social Media Review #41: Tapping into Visual Storytelling

SocialButterfly

How can visual media bring healthcare social media to life? This edition of the Healthcare Social Media (HCSM) Review explores visual storytelling. Posts span visual communication research, content strategy, and storytelling techniques.

Get Past Paralysis:101 Social Media Tactics for Nonprofits

Getting Attention

( Watch author interview video : Social media experts Melanie Mathos and Chad Norman share their recommendations to power your social media activities, especially useful for small- and medium-sized organizations.). Keeping up with the evolving social media landscape.

Social Media Storytelling for Nonprofits

Fundraising 123

Pairing your nonprofit storytelling with social media is a smart tactic for engaging supporters and inspiring them to take action. Here ''s why it works : It''s d ynamic: Social media makes it easy to combine text, photos, video and interactive elements to tell a richer story than just words alone. It puts stories f ront and center: For many, social media is part of a daily routine. Think outside the box when presenting your stories via social media.

Social media won’t solve your nonprofit’s problems

J Campbell Social Marketing

If you create a Facebook page, people will Like the page and share your content. Without a robust contact list , you will have a hard time establishing a social media audience. Social media is wonderful, and there are many effective ways to use it to accomplish your mission.

Freebie: Social Media Cheatsheet

Kivi's Nonprofit Communications Blog

Wouldn’t life be easier if you didn’t have to read through pages and pages of blog posts in order to figure what works best on what social networks? It also has a quick reference guide for the Six G’s of Social Media Marketing. Happy Holidays!

Are you sure your nonprofit is ready for social media?

J Campbell Social Marketing

How do you track your interactions with donors, supporters, volunteers, media, the general public? 5: Broadcast email refers to the ability to send out mass messages (e-news, e-blasts) and connect with constituents through calls to action and compelling content.

5 Ways to Thank and Recognize Your Donors Using Digital Tools and Social Media

J Campbell Social Marketing

Here are 5 ways you can thank and acknowledge your donors using digital tools and social media. I love Animoto for editing and enhancing videos; put them in square format which works best on social media. . Donor attrition continues at a startling rate.

Skype 23

Busted: The 5 Myths of Social Media for Nonprofits

Fundraising 123

Social media can provide new opportunities for your nonprofit to promote its cause. But watch out for these five social media myths while you connect with your supporters online: 1. Social media is free. Compared with writing, designing, and printing an annual report or direct mail piece, social media is certainly free. Instead, use social media for building relationships, rather than for hard asks.

Your E-News and Social Media Should Get Married. Really.

Kivi's Nonprofit Communications Blog

If your nonprofit is still doing an e-newsletter over here and doing social media over there , as if they were two people who only occasionally glance at each other from across the room, you have some matchmaking to do. Clarify the WHY and the WHAT of your e-newsletter and social media.

News 47

7 Ways to Use Social Media for Social Good

Getting Attention

Kim usually blogs on annual reports (one of her specialties) or effective writing for nonprofits, but steps outside the norm today to cover this very compelling webinar on social media. When it comes to social media, strategy should trump tools.

A View From a Different Window - Curating Content

Social Media Bird Brain

In social media, content curation is slightly different: "Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a. Beth Kanter content Content management Content marketing Curator Digital curation small nonprofits social media Twitter Image via FreeFoto.com Art and museum curators are professionals at putting together exhibits.

View 55

How to Work With a Social Media Consultant

J Campbell Social Marketing

You most likely don’t have the capacity to hire a full time person to run your social media. This situation may call for a social media consultant to help you build your online communities, create great content and manage your time effectively.