Creating great content is both art and science. Here are six steps you can take to improve your nonprofit content and create more interesting, readable copy: Write to one person. Words are just one part of a two-pronged tool set for creating great content. MORE
Coca-Cola achieves that with Coca-Cola Journey largely thanks to its smart packaging and display of quality content. As Laura Kisailus of Forum One recently posted, “ Visual media reigns supreme…consider the packaging of your content across the social web.” MORE
284 million monthly active users –>This is people actually using the platform and creating content on a regular basis. Many have praised this kind of democratization of content online (i.e. There are major downsides to content democratization. MORE
Content Marketing Copywriting Creative Ideas Ideas for Nonprofit Writers Nonprofit Communications nptech #13NTC We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! MORE
I’m working on a new e-book for nonprofit communicators on managing content, as well as some new webinars in May and June, and would love to highlight your story and tips in them. How do you keep all those content buckets (website, email, Facebook, etc.) MORE
Content Marketing Nonprofit Communications Nonprofit Marketing Strategy Trends Video We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. MORE
You’ve heard the message that sharing content from other sources with your own supporters is not only a good idea because it’s less content you have to create yourself, but also because it positions you as an trusted and reliable source of information. MORE
I’ve been working on ways to explain how a nonprofit’s content marketing strategy is different from all the same old nonprofit communications you may have been publishing all along. Content Marketing Nonprofit Communications Nonprofit Marketing Strategy MORE
Perhaps it was the flurry of adorable back to school photos that inspired me to write a review of how the Girl Scouts of the USA and the Boy Scouts of America handle repurposing content for the third installment of the #NpComm Showdown. MORE
Nonprofits That Have Too Much Content. On the other hand, you have nonprofits that produce lots and lots of content — perhaps too much. Junction C Nonprofit Communications Publication Management content marketing MORE
Content Curation Content Marketing interview nature conservancyAt South by Southwest, I met Jenna Boig, digital lead for North America, with The Nature Conservancy. MORE
The most difficult part is creating good content, content your subscribers want to read. For many organizations, simply getting an e-newsletter out regularly, with enough content — let alone enough good content — is a win. MORE
Repurposing your content is essential to your success. You don’t have enough time to create original content constantly, and your community needs to hear your messages and calls to action in clear and consistent ways over and over anyway. MORE
In social media, content curation is slightly different: "Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a. Beth Kanter content Content management Content marketing Curator Digital curation small nonprofits social media Twitter Image via FreeFoto.com Art and museum curators are professionals at putting together exhibits. MORE
Last month, I asked you to take a quick poll on what you found most challenging about content marketing. By far, the biggest problems are lack of staff time or budget to produce content, followed by producing the kind of content that engages supporters/clients. Content Marketin MORE
Take your evergreen content and repurpose it! Last week, I talked about what evergreen content is, why you need it, and where to use it. Evergreen content is great for search engine optimization and for helping you think about how you are organizing your website. MORE
Artist Unknown nce upon a time, there was a small nonprofit that wanted to infuse some extra pizzazz into its social communications. Big Data left them confused and social media marketers were now telling them that engagement was so Social Media 1.0. Storytelling continued to be one of the best ways to connect with their community, but how to do it in a fresh way? Curation Although. storytelling statistics newsfeeds small nonprofits segmenting infographics social communication curation MORE
We recently started working with a healthcare nonprofit that wanted to take a fresh approach to its communications and marketing content. It had a consistent and well-constructed content calendar, a segmented email list, and a top-notch CRM. MORE
John Haydon gave me a great challenge: Share 9 content marketing tips. When you’ve written a 100,000-word book about nonprofit content marketing , boiling it down to your favorite 9 tips is a challenge. 3 “musts” for better content marketing: Listen and understand your audience. MORE
For example, what is “content marketing” and why should nonprofits shift toward it? With inbound marketing , however, you create content that people want, they identify themselves as being interested in your topics, and they actively ask you to communicate with them. MORE
That repurposed content, or rerun because it was a television show, actually had a great response when it aired the second time. Over the years I kind of got in the habit of only posting new content. They were talking about repurposing content. Repurposing content can help. MORE
Robert talks about how VolunteerMatch has moved away from paid advertising toward content marketing — creating multimedia content that draws people in. what questions do you have about VolunteerMatch’s content marketing strategy? MORE
"Content Marketing" is confusing. As I’ve mentioned, I am writing my second book, and the working title is “Content Marketing for Nonprofits: The So What, Who Cares Guide to Creating Memorable Messaging that Educates, Motivates, and Raises Money.” MORE
After giving us some great stats , she concludes that bad content is still a deal breaker. These tools only work well when they are used to share amazing content. So I thought I'd create a list of my top 5 resources for helping you to create better content. MORE
When you do that sorting, sifting, and sharing, it’s called “curating content&# in today’s marketing language. But measured doses of promoting other people’s stuff is very, very good for you for the reasons I’ve mentioned above, and many others (like it saves you time, because you don’t have to create all the content yourself). If you want more on curating content right now, skip on over to Beth Kanter’s Scoop.it MORE
>> 5 Content Marketing Ideas that Inspire Action (With Examples). >> The post 16 Content Ideas Your Major and Planned Gift Donors Will Love appeared first on MarketSmart | . Infographics. Short, “self-contained” emails (with no hyperlinks) that include very brief updates. Short letters or online articles (2-3 paragraphs). Highly relevant and targeted medium length YouTube videos. Aim for 2 – 10 minutes ( Subscribe to our YouTube channel ). MORE
Nonprofits have always embraced content marketing. All that stuff you’ve been creating for years – newsletter articles, direct mail letters, press releases – is content. Content Marketing Nonprofit CommunicationsHappy Holidays! MORE
Shape content to drive measurable actions and demonstrate impact. ” No matter your approach, measuring ROI takes integrated planning and involves tying content and evaluation strategies together. It starts with your content. Photo by Derek Lyons. MORE
What are your biggest nonprofit content marketing challenges? I’d love to know what you think is hard about content marketing in the nonprofit world, so I created a quick poll: ( Don’t see the poll? MORE
Mapping and Merging Your Content Strategy. As part of my new book, I’m working out several easy (I hope) systems that nonprofits can use to develop content strategies and manage their editorial calendars. Mapping Your Content Strategy. MORE
Evergreen Content - Why You Need It and Where It Goes. Evergreen content is information that stays fresh from season to season, much like an evergreen tree. Evergreen content often takes these forms: How to articles or tutorials. How Does Your Nonprofit Use Evergreen Content? MORE
If you know of an agency that serves homeless people with good content for that clientele on their website, please share in the comments! Your old assumptions about who consumes what kind of content just don’t work anymore. MORE
Give it a look: Why Content Marketing Fails from Rand Fishkin. Anton Herasymenko content customer service small nonprofits social media This slideshow by Rand Fishkin lays out a lot of what I''ve been trying to say about engagement and using social media to its most beneficial. Update on Adventures in Customer Service You may remember I said I couldn''t recommend Readymag because their customer service wasn''t up to par. Very soon after, I got a couple of emails. MORE
and “lack of time to produce quality content” is the biggest challenge nonprofit communicators are facing, with almost 52% of the 300+ who have taken the survey picking that answer out of a list of a dozen choices. The role of content marketing in achieving those goals. MORE
Content Marketing Copywriting Nonprofit Communications Publication Management repurposing We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. MORE
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. MORE
Learn why content offers work, what things to keep in mind as you create content, and some content ideas that donors will love! The post Content Offers Donors Love – Episode 6 appeared first on MarketSmart, LLC |. MORE
Engagement comes from content. And the most often given advice about content? What is good content? audial communications content funny informative inviting NGO presentation relevance Small nonprofit social media timeliness touching visual MORE
Did you find it challenging to create and share content that garnered engagement and elicited a response? . A frequent challenge that I heard from nonprofits this past year was not being able to create and/or curate enough content to post on social media. MORE
That’s why I was really excited to talk with Pune Dracker (rhymes with Moonraker ), Director of Content and Editorial Services (she manages the blog and social media), and Valerie Sheppard, Director of E-Learning (she manages the e-newsletter) for ASPCA Pro. MORE
Curating content should really be a no-brainer. Former Mentoring Program participant and current Help-Us-with-Whatever-Crazy-Thing-We-Need participant, Maggie Siemer is going to share today how she has helped us curate content to publish on social media and how you can do it too. MORE
People usually read just 20% of any content that’s 100 words long or more. Here are six ways to up the odds that your nonprofit’s content is read, digested and acted on: . Craft clear and compelling headlines that lead readers into the rest of your content. MORE
We talk a lot about repurposing content here. Because when you master the art of repurposing you’ll get more opens, more clicks, more engagement, and more great content. Repurposing is how nonprofits can produce a lot of great content even with a small staff. MORE
Content Related Topics iMarketSmart
AUGUST 17, 2017
Learn why content offers work, what things to keep in mind as you create content, and some content ideas that donors will love! The post Content Offers Donors Love – Episode 6 appeared first on MarketSmart, LLC |.
Kivi's Nonprofit Communications Blog
MAY 25, 2017
Repurposing your content is essential to your success. You don’t have enough time to create original content constantly, and your community needs to hear your messages and calls to action in clear and consistent ways over and over anyway.
Kivi's Nonprofit Communications Blog
MARCH 28, 2018
We recently started working with a healthcare nonprofit that wanted to take a fresh approach to its communications and marketing content. It had a consistent and well-constructed content calendar, a segmented email list, and a top-notch CRM.
Kivi's Nonprofit Communications Blog
AUGUST 18, 2016
That repurposed content, or rerun because it was a television show, actually had a great response when it aired the second time. Over the years I kind of got in the habit of only posting new content. They were talking about repurposing content. Repurposing content can help.
Kivi's Nonprofit Communications Blog
MAY 17, 2017
We talk a lot about repurposing content here. Because when you master the art of repurposing you’ll get more opens, more clicks, more engagement, and more great content. Repurposing is how nonprofits can produce a lot of great content even with a small staff.
SocialButterfly
OCTOBER 15, 2012
Shape content to drive measurable actions and demonstrate impact. ” No matter your approach, measuring ROI takes integrated planning and involves tying content and evaluation strategies together. It starts with your content. Photo by Derek Lyons.
SocialButterfly
NOVEMBER 13, 2012
Coca-Cola achieves that with Coca-Cola Journey largely thanks to its smart packaging and display of quality content. As Laura Kisailus of Forum One recently posted, “ Visual media reigns supreme…consider the packaging of your content across the social web.”
Kivi's Nonprofit Communications Blog
SEPTEMBER 6, 2016
Perhaps it was the flurry of adorable back to school photos that inspired me to write a review of how the Girl Scouts of the USA and the Boy Scouts of America handle repurposing content for the third installment of the #NpComm Showdown.
Kivi's Nonprofit Communications Blog
MAY 13, 2013
Content Marketing Copywriting Nonprofit Communications Publication Management repurposing We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.
Kivi's Nonprofit Communications Blog
AUGUST 6, 2012
Mapping and Merging Your Content Strategy. As part of my new book, I’m working out several easy (I hope) systems that nonprofits can use to develop content strategies and manage their editorial calendars. Mapping Your Content Strategy.
Kivi's Nonprofit Communications Blog
NOVEMBER 15, 2012
If you know of an agency that serves homeless people with good content for that clientele on their website, please share in the comments! Your old assumptions about who consumes what kind of content just don’t work anymore.
Public Sector Marketing 2.0
NOVEMBER 20, 2014
284 million monthly active users –>This is people actually using the platform and creating content on a regular basis. Many have praised this kind of democratization of content online (i.e. There are major downsides to content democratization.
Kivi's Nonprofit Communications Blog
JULY 10, 2013
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.
Kivi's Nonprofit Communications Blog
JANUARY 5, 2012
Last month, I asked you to take a quick poll on what you found most challenging about content marketing. By far, the biggest problems are lack of staff time or budget to produce content, followed by producing the kind of content that engages supporters/clients. Content Marketin
Kivi's Nonprofit Communications Blog
DECEMBER 6, 2012
For example, what is “content marketing” and why should nonprofits shift toward it? With inbound marketing , however, you create content that people want, they identify themselves as being interested in your topics, and they actively ask you to communicate with them.
Kivi's Nonprofit Communications Blog
APRIL 25, 2013
Content Marketing Nonprofit Communications Nonprofit Marketing Strategy Trends Video We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.
Social Media Bird Brain
APRIL 16, 2014
Engagement comes from content. And the most often given advice about content? What is good content? audial communications content funny informative inviting NGO presentation relevance Small nonprofit social media timeliness touching visual
Social Media Bird Brain
SEPTEMBER 3, 2014
Give it a look: Why Content Marketing Fails from Rand Fishkin. Anton Herasymenko content customer service small nonprofits social media This slideshow by Rand Fishkin lays out a lot of what I''ve been trying to say about engagement and using social media to its most beneficial. Update on Adventures in Customer Service You may remember I said I couldn''t recommend Readymag because their customer service wasn''t up to par. Very soon after, I got a couple of emails.
Social Media Bird Brain
FEBRUARY 12, 2014
In social media, content curation is slightly different: "Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a. Beth Kanter content Content management Content marketing Curator Digital curation small nonprofits social media Twitter Image via FreeFoto.com Art and museum curators are professionals at putting together exhibits.
Kivi's Nonprofit Communications Blog
NOVEMBER 8, 2012
and “lack of time to produce quality content” is the biggest challenge nonprofit communicators are facing, with almost 52% of the 300+ who have taken the survey picking that answer out of a list of a dozen choices. The role of content marketing in achieving those goals.
Kivi's Nonprofit Communications Blog
JUNE 20, 2012
I’ve been working on ways to explain how a nonprofit’s content marketing strategy is different from all the same old nonprofit communications you may have been publishing all along. Content Marketing Nonprofit Communications Nonprofit Marketing Strategy
Kivi's Nonprofit Communications Blog
APRIL 9, 2013
Content Marketing Copywriting Creative Ideas Ideas for Nonprofit Writers Nonprofit Communications nptech #13NTC We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved!
Kivi's Nonprofit Communications Blog
JULY 19, 2012
Evergreen Content - Why You Need It and Where It Goes. Evergreen content is information that stays fresh from season to season, much like an evergreen tree. Evergreen content often takes these forms: How to articles or tutorials. How Does Your Nonprofit Use Evergreen Content?
Kivi's Nonprofit Communications Blog
DECEMBER 24, 2012
Nonprofits have always embraced content marketing. All that stuff you’ve been creating for years – newsletter articles, direct mail letters, press releases – is content. Content Marketing Nonprofit CommunicationsHappy Holidays!
Marketing for Nonprofits
OCTOBER 1, 2010
After giving us some great stats , she concludes that bad content is still a deal breaker. These tools only work well when they are used to share amazing content. So I thought I'd create a list of my top 5 resources for helping you to create better content.
Kivi's Nonprofit Communications Blog
DECEMBER 16, 2011
What are your biggest nonprofit content marketing challenges? I’d love to know what you think is hard about content marketing in the nonprofit world, so I created a quick poll: ( Don’t see the poll?
Kivi's Nonprofit Communications Blog
FEBRUARY 21, 2011
I’m working on a new e-book for nonprofit communicators on managing content, as well as some new webinars in May and June, and would love to highlight your story and tips in them. How do you keep all those content buckets (website, email, Facebook, etc.)
Kivi's Nonprofit Communications Blog
MARCH 30, 2012
Robert talks about how VolunteerMatch has moved away from paid advertising toward content marketing — creating multimedia content that draws people in. what questions do you have about VolunteerMatch’s content marketing strategy?
Kivi's Nonprofit Communications Blog
JUNE 12, 2012
"Content Marketing" is confusing. As I’ve mentioned, I am writing my second book, and the working title is “Content Marketing for Nonprofits: The So What, Who Cares Guide to Creating Memorable Messaging that Educates, Motivates, and Raises Money.”
Kivi's Nonprofit Communications Blog
JULY 23, 2012
Take your evergreen content and repurpose it! Last week, I talked about what evergreen content is, why you need it, and where to use it. Evergreen content is great for search engine optimization and for helping you think about how you are organizing your website.
Kivi's Nonprofit Communications Blog
SEPTEMBER 15, 2011
When you do that sorting, sifting, and sharing, it’s called “curating content&# in today’s marketing language. But measured doses of promoting other people’s stuff is very, very good for you for the reasons I’ve mentioned above, and many others (like it saves you time, because you don’t have to create all the content yourself). If you want more on curating content right now, skip on over to Beth Kanter’s Scoop.it
Kivi's Nonprofit Communications Blog
MARCH 28, 2012
Content Curation Content Marketing interview nature conservancyAt South by Southwest, I met Jenna Boig, digital lead for North America, with The Nature Conservancy.
Getting Attention
APRIL 24, 2013
People usually read just 20% of any content that’s 100 words long or more. Here are six ways to up the odds that your nonprofit’s content is read, digested and acted on: . Craft clear and compelling headlines that lead readers into the rest of your content.
Kivi's Nonprofit Communications Blog
AUGUST 10, 2011
Nonprofits That Have Too Much Content. On the other hand, you have nonprofits that produce lots and lots of content — perhaps too much. Junction C Nonprofit Communications Publication Management content marketing
iMarketSmart
JUNE 20, 2016
>> 5 Content Marketing Ideas that Inspire Action (With Examples). >> The post 16 Content Ideas Your Major and Planned Gift Donors Will Love appeared first on MarketSmart | . Infographics. Short, “self-contained” emails (with no hyperlinks) that include very brief updates. Short letters or online articles (2-3 paragraphs). Highly relevant and targeted medium length YouTube videos. Aim for 2 – 10 minutes ( Subscribe to our YouTube channel ).
Social Media Bird Brain
DECEMBER 12, 2012
Artist Unknown nce upon a time, there was a small nonprofit that wanted to infuse some extra pizzazz into its social communications. Big Data left them confused and social media marketers were now telling them that engagement was so Social Media 1.0. Storytelling continued to be one of the best ways to connect with their community, but how to do it in a fresh way? Curation Although. storytelling statistics newsfeeds small nonprofits segmenting infographics social communication curation
Fundraising 123
JULY 24, 2012
Creating great content is both art and science. Here are six steps you can take to improve your nonprofit content and create more interesting, readable copy: Write to one person. Words are just one part of a two-pronged tool set for creating great content.
Getting Attention
DECEMBER 1, 2011
The most difficult part is creating good content, content your subscribers want to read. For many organizations, simply getting an e-newsletter out regularly, with enough content — let alone enough good content — is a win.
Kivi's Nonprofit Communications Blog
APRIL 5, 2011
That’s why I was really excited to talk with Pune Dracker (rhymes with Moonraker ), Director of Content and Editorial Services (she manages the blog and social media), and Valerie Sheppard, Director of E-Learning (she manages the e-newsletter) for ASPCA Pro.
Kivi's Nonprofit Communications Blog
NOVEMBER 8, 2011
You’ve heard the message that sharing content from other sources with your own supporters is not only a good idea because it’s less content you have to create yourself, but also because it positions you as an trusted and reliable source of information.
INDUSTRY INSIGHTS YOUR PEERS ARE READING
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