How to Go from “Plain Content” to “Content Marketing”

Kivi's Nonprofit Communications Blog

You make a lot of content. But are you using that content well? Are you fully implementing a content marketing strategy? To go from plain ol’ content to content marketing, you need to do two things: First, put that content into a format that people will find attractive and relevant. Second, use that content to further your marketing objectives. You put out a lot of content, but you are really just talking to the same people all the time.

Five Content Marketing Strategy Essentials for Nonprofits

Kivi's Nonprofit Communications Blog

The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority. We also found a big gap in the mastery of content marketing skills in this year’s research between effective and less effective nonprofits.

Curating Content Versus Stealing It

Kivi's Nonprofit Communications Blog

Curating content – or gathering resources published by others – is a great content marketing tool for nonprofits. It saves you from having to constantly create original content and positions your organization as a trusted source your followers can turn to for important information. But there are rules to curating content. ” You cannot copy whole chunks of content even if you link back to the original if you add no commentary of your own.

9 Content Marketing Tips for Nonprofits

Kivi's Nonprofit Communications Blog

John Haydon gave me a great challenge: Share 9 content marketing tips. When you’ve written a 100,000-word book about nonprofit content marketing , boiling it down to your favorite 9 tips is a challenge. 3 “musts” for better content marketing: Listen and understand your audience.

Creating Faster, More Relevant Content on Social Media

Kivi's Nonprofit Communications Blog

Nonprofits have things they need to talk about but only have a limited amount of time to put into social media, thus we need to talk about social media content creation in a very practical way. Finally, we talked about content repurposing.

Repurpose Your Content for Consistent Storytelling

Kivi's Nonprofit Communications Blog

That repurposed content, or rerun because it was a television show, actually had a great response when it aired the second time. Over the years I kind of got in the habit of only posting new content. They were talking about repurposing content. Repurposing content can help.

5 Truths about Content Marketing Campaigns that Nonprofits Shouldn’t Ignore

Kivi's Nonprofit Communications Blog

As I watch nonprofits embracing content marketing as a strategy, I see a few places where they just aren’t quite getting it right. I think that’s because they are ignoring five truths about successful content marketing. TRUTH 1: Good content marketing is more about the objective than the content itself. Content is just content. What makes something content marketing is your ability to use content to achieve a marketing objective.

Content Offers Donors Love – Episode 6

iMarketSmart

Learn why content offers work, what things to keep in mind as you create content, and some content ideas that donors will love! The post Content Offers Donors Love – Episode 6 appeared first on MarketSmart, LLC |.

How to Create Your 2019 Digital Content Strategy

J Campbell Social Marketing

Today’s topic – Digital content strategy! Do you have a well-defined plan and strategy for the content you are going to share on digital channels in 2019? Why is having a Digital Content Strategy for your nonprofit crucial to success heading into 2019?

6 Ways to Show More Personality in Your Content

Kivi's Nonprofit Communications Blog

A few months ago, we talked about How Your Nonprofit’s Personality Influences Content and broke down why we need to see your nonprofit’s personality in your communications. Adding personality to your content is essential especially in the age social media. The post 6 Ways to Show More Personality in Your Content appeared first on Kivi's Nonprofit Communications Blog. Content Marketing Copywriting Nonprofit Communications

How Your Nonprofit’s Personality Influences Content

Kivi's Nonprofit Communications Blog

The post How Your Nonprofit’s Personality Influences Content appeared first on Kivi's Nonprofit Communications Blog. Content Marketing Copywriting Nonprofit CommunicationsPhoto: Food Network. How many people do you think really watch cooking shows just for the recipes?

What Are Your Content Marketing Goals?

Kivi's Nonprofit Communications Blog

Just like with everything else in nonprofit marketing, you need a reason for creating content – a goal. Are you creating content to. A content strategy can do all of these things, but you need to pick the primary goal, so that you have something to build your strategy around. And you aren’t alone in using content marketing as a strategy. HOMEWORK: Define a goal or two for your content strategy. The post What Are Your Content Marketing Goals?

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Shape Content for Action

SocialButterfly

Shape content to drive measurable actions and demonstrate impact. ” No matter your approach, measuring ROI takes integrated planning and involves tying content and evaluation strategies together. It starts with your content. Photo by Derek Lyons.

How to Address Common Digital Content Creation Challenges

J Campbell Social Marketing

What are some challenges other storytellers have with creating and curating content? Here are the top 5 challenges that I see faced by nonprofit digital storytellers when creating and curating fantastic digital content.

Wow Experiences and Liquid Content

SocialButterfly

Coca-Cola achieves that with Coca-Cola Journey largely thanks to its smart packaging and display of quality content. As Laura Kisailus of Forum One recently posted, “ Visual media reigns supreme…consider the packaging of your content across the social web.”

My Five Rules for Repurposing Your Content #npcomm Style

Kivi's Nonprofit Communications Blog

Repurposing your content is essential to your success. You don’t have enough time to create original content constantly, and your community needs to hear your messages and calls to action in clear and consistent ways over and over anyway.

Your Guide to Repurposing Content

Kivi's Nonprofit Communications Blog

We talk a lot about repurposing content here. Because when you master the art of repurposing you’ll get more opens, more clicks, more engagement, and more great content. Repurposing is how nonprofits can produce a lot of great content even with a small staff.

Content Strategies: Mapping and Merging

Kivi's Nonprofit Communications Blog

Mapping and Merging Your Content Strategy. As part of my new book, I’m working out several easy (I hope) systems that nonprofits can use to develop content strategies and manage their editorial calendars. Mapping Your Content Strategy.

Content Marketing Challenges for Nonprofits

Kivi's Nonprofit Communications Blog

Last month, I asked you to take a quick poll on what you found most challenging about content marketing. By far, the biggest problems are lack of staff time or budget to produce content, followed by producing the kind of content that engages supporters/clients. Content Marketin

Get Your Nonprofit Content Read, Digested & Acted On—6 Steps

Getting Attention

People usually read just 20% of any content that’s 100 words long or more. Here are six ways to up the odds that your nonprofit’s content is read, digested and acted on: . Craft clear and compelling headlines that lead readers into the rest of your content.

Good Things in March: Content Marketing Campaigns, Professional Development, and a Pass Sale

Kivi's Nonprofit Communications Blog

Kivi will share some content marketing tips and some more ideas on how to stay CALM not BUSY. The post Good Things in March: Content Marketing Campaigns, Professional Development, and a Pass Sale appeared first on Kivi's Nonprofit Communications Blog.

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Expert Advice about Online Newsrooms, Part 1: Great Content

Kivi's Nonprofit Communications Blog

Video Content. Media outlets are always searching for online content that enhances the news story. It’s a great example of what media types are looking for in the way of digital content. Updated Content. Ways to access your content online should be clear and direct.

Seven Easy Ways to Repurpose Your Content

Kivi's Nonprofit Communications Blog

Content Marketing Copywriting Nonprofit Communications Publication Management repurposing We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

Downsides to the global democratization and sharing of content

Public Sector Marketing 2.0

284 million monthly active users –>This is people actually using the platform and creating content on a regular basis. Many have praised this kind of democratization of content online (i.e. There are major downsides to content democratization.

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7 Nonprofit Content Marketing Tips from Great Chefs

Getting Attention

Tip of the hat to Marketing Profs for framing content marketing—how your nonprofit can use content to build strong relationships with target audiences—in terms of this delightful cooking-themed info-doodle. Fresh content retains its natural flavor.

How to Create Your 2018 Nonprofit Content Strategy in Just 2 Steps

J Campbell Social Marketing

Did you find it challenging to create and share content that garnered engagement and elicited a response? . A frequent challenge that I heard from nonprofits this past year was not being able to create and/or curate enough content to post on social media.

Defining Your Niche Is an Essential Part of Your Content Strategy

Kivi's Nonprofit Communications Blog

What type of cuisine (content) are you going to serve? By picking a limited set of keywords, you can focus the majority of your content around those general topics. Can you list up to ten keywords or phrases that represent your content niche? The post Defining Your Niche Is an Essential Part of Your Content Strategy appeared first on Kivi's Nonprofit Communications Blog. Content Marketing Copywriting Nonprofit Communications Nonprofit Marketing Strategy

How Content Marketing Is Different – The Terminology

Kivi's Nonprofit Communications Blog

For example, what is “content marketing” and why should nonprofits shift toward it? With inbound marketing , however, you create content that people want, they identify themselves as being interested in your topics, and they actively ask you to communicate with them.

Website Content for Homeless People?

Kivi's Nonprofit Communications Blog

If you know of an agency that serves homeless people with good content for that clientele on their website, please share in the comments! Your old assumptions about who consumes what kind of content just don’t work anymore.

How to Create Enough Good Content (Case Study)

Getting Attention

The most difficult part is creating good content, content your subscribers want to read. For many organizations, simply getting an e-newsletter out regularly, with enough content — let alone enough good content — is a win.

Six Points for Good Content Leading to Engagement

Social Media Bird Brain

Engagement comes from content. And the most often given advice about content? What is good content? audial communications content funny informative inviting NGO presentation relevance Small nonprofit social media timeliness touching visual

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Content, THEN Channels, Follows Connection

Getting Attention

Those insights enable you to shape compelling messages/content to frame your calls to action AND the best channels to carry them to your network. Connect First. Hold your horses on channels.

How Long Should Content Be?

Kivi's Nonprofit Communications Blog

We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

Content Marketing for Nonprofits, Explained [Video]

Kivi's Nonprofit Communications Blog

Content Marketing Nonprofit Communications Nonprofit Marketing Strategy Trends Video We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

A View From a Different Window - Curating Content

Social Media Bird Brain

In social media, content curation is slightly different: "Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a. Beth Kanter content Content management Content marketing Curator Digital curation small nonprofits social media Twitter Image via FreeFoto.com Art and museum curators are professionals at putting together exhibits.

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Nonprofit Content Strategy: It’s Not About You

Kivi's Nonprofit Communications Blog

We recently started working with a healthcare nonprofit that wanted to take a fresh approach to its communications and marketing content. It had a consistent and well-constructed content calendar, a segmented email list, and a top-notch CRM.

Problems That Plague Nonprofit Content And How to Solve Them

Kivi's Nonprofit Communications Blog

Stop Wasting Time with Bad Content. Does your content capture imagination? ” If not, then you should join Peter Panepento TOMORROW for: The 6 Problems That Plague Nonprofit Content…And How to Solve Them. Does it spark emotions?

Where Your Content Marketing Went Wrong

Social Media Bird Brain

Give it a look: Why Content Marketing Fails from Rand Fishkin. Anton Herasymenko content customer service small nonprofits social media This slideshow by Rand Fishkin lays out a lot of what I''ve been trying to say about engagement and using social media to its most beneficial. Update on Adventures in Customer Service You may remember I said I couldn''t recommend Readymag because their customer service wasn''t up to par. Very soon after, I got a couple of emails.

Creating Content While at Conferences Like #13NTC

Kivi's Nonprofit Communications Blog

Content Marketing Copywriting Creative Ideas Ideas for Nonprofit Writers Nonprofit Communications nptech #13NTC We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved!

Video Interview: VolunteerMatch’s Content Marketing Strategy

Kivi's Nonprofit Communications Blog

Robert talks about how VolunteerMatch has moved away from paid advertising toward content marketing — creating multimedia content that draws people in. what questions do you have about VolunteerMatch’s content marketing strategy?

What’s a Reasonable Amount of Content to Produce?

Kivi's Nonprofit Communications Blog

and “lack of time to produce quality content” is the biggest challenge nonprofit communicators are facing, with almost 52% of the 300+ who have taken the survey picking that answer out of a list of a dozen choices. The role of content marketing in achieving those goals.

THIS is Why You Need a Content Strategy

Kivi's Nonprofit Communications Blog

I’ve been working on ways to explain how a nonprofit’s content marketing strategy is different from all the same old nonprofit communications you may have been publishing all along. Content Marketing Nonprofit Communications Nonprofit Marketing Strategy

Poll: What’s Hard about Nonprofit Content Marketing?

Kivi's Nonprofit Communications Blog

What are your biggest nonprofit content marketing challenges? I’d love to know what you think is hard about content marketing in the nonprofit world, so I created a quick poll: ( Don’t see the poll?