content marketing — creating and distributing relevant content to your target audiences — is the best way to strengthen those ties and raise the engagement level of your base. Inventory your content. Plan and launch your first content marketing campaign. MORE
The post How Your Nonprofit’s Personality Influences Content appeared first on Kivi's Nonprofit Communications Blog. Content Marketing Copywriting Nonprofit CommunicationsPhoto: Food Network. How many people do you think really watch cooking shows just for the recipes? MORE
Coca-Cola achieves that with Coca-Cola Journey largely thanks to its smart packaging and display of quality content. As Laura Kisailus of Forum One recently posted, “ Visual media reigns supreme…consider the packaging of your content across the social web.” MORE
284 million monthly active users –>This is people actually using the platform and creating content on a regular basis. Many have praised this kind of democratization of content online (i.e. There are major downsides to content democratization. MORE
Content Marketing Copywriting Creative Ideas Ideas for Nonprofit Writers Nonprofit Communications nptech #13NTC We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! MORE
I’m working on a new e-book for nonprofit communicators on managing content, as well as some new webinars in May and June, and would love to highlight your story and tips in them. How do you keep all those content buckets (website, email, Facebook, etc.) MORE
Tip of the hat to Marketing Profs for framing content marketing—how your nonprofit can use content to build strong relationships with target audiences—in terms of this delightful cooking-themed info-doodle. Fresh content retains its natural flavor. MORE
Content Marketing Nonprofit Communications Nonprofit Marketing Strategy Trends Video We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. MORE
I’ve been working on ways to explain how a nonprofit’s content marketing strategy is different from all the same old nonprofit communications you may have been publishing all along. Content Marketing Nonprofit Communications Nonprofit Marketing Strategy MORE
Why should you repurpose your content? Because when you master the art of repurposing, you’ll get more opens…more clicks…more engagement…and more great content…with LESS work for you! Repurposing is how nonprofits can produce a lot of great content even with a small staff. There is a right way to reuse your content to get the results you want. Join us for: The Communications Directors’ Guide to Repurposing Content. MORE
Perhaps it was the flurry of adorable back to school photos that inspired me to write a review of how the Girl Scouts of the USA and the Boy Scouts of America handle repurposing content for the third installment of the #NpComm Showdown. MORE
The most difficult part is creating good content, content your subscribers want to read. For many organizations, simply getting an e-newsletter out regularly, with enough content — let alone enough good content — is a win. MORE
Repurposing your content is essential to your success. You don’t have enough time to create original content constantly, and your community needs to hear your messages and calls to action in clear and consistent ways over and over anyway. MORE
In social media, content curation is slightly different: "Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a. Beth Kanter content Content management Content marketing Curator Digital curation small nonprofits social media Twitter Image via FreeFoto.com Art and museum curators are professionals at putting together exhibits. MORE
Last month, I asked you to take a quick poll on what you found most challenging about content marketing. By far, the biggest problems are lack of staff time or budget to produce content, followed by producing the kind of content that engages supporters/clients. Content Marketin MORE
Take your evergreen content and repurpose it! Last week, I talked about what evergreen content is, why you need it, and where to use it. Evergreen content is great for search engine optimization and for helping you think about how you are organizing your website. MORE
John Haydon gave me a great challenge: Share 9 content marketing tips. When you’ve written a 100,000-word book about nonprofit content marketing , boiling it down to your favorite 9 tips is a challenge. 3 “musts” for better content marketing: Listen and understand your audience. MORE
We recently started working with a healthcare nonprofit that wanted to take a fresh approach to its communications and marketing content. It had a consistent and well-constructed content calendar, a segmented email list, and a top-notch CRM. MORE
For example, what is “content marketing” and why should nonprofits shift toward it? With inbound marketing , however, you create content that people want, they identify themselves as being interested in your topics, and they actively ask you to communicate with them. MORE
Those insights enable you to shape compelling messages/content to frame your calls to action AND the best channels to carry them to your network. Connect First. Hold your horses on channels. MORE
That repurposed content, or rerun because it was a television show, actually had a great response when it aired the second time. Over the years I kind of got in the habit of only posting new content. They were talking about repurposing content. Repurposing content can help. MORE
Robert talks about how VolunteerMatch has moved away from paid advertising toward content marketing — creating multimedia content that draws people in. what questions do you have about VolunteerMatch’s content marketing strategy? MORE
"Content Marketing" is confusing. As I’ve mentioned, I am writing my second book, and the working title is “Content Marketing for Nonprofits: The So What, Who Cares Guide to Creating Memorable Messaging that Educates, Motivates, and Raises Money.” MORE
Nonprofits have always embraced content marketing. All that stuff you’ve been creating for years – newsletter articles, direct mail letters, press releases – is content. Content Marketing Nonprofit CommunicationsHappy Holidays! MORE
Video Content. Media outlets are always searching for online content that enhances the news story. It’s a great example of what media types are looking for in the way of digital content. Updated Content. Ways to access your content online should be clear and direct. MORE
Shape content to drive measurable actions and demonstrate impact. ” No matter your approach, measuring ROI takes integrated planning and involves tying content and evaluation strategies together. It starts with your content. Photo by Derek Lyons. MORE
What are your biggest nonprofit content marketing challenges? I’d love to know what you think is hard about content marketing in the nonprofit world, so I created a quick poll: ( Don’t see the poll? MORE
Mapping and Merging Your Content Strategy. As part of my new book, I’m working out several easy (I hope) systems that nonprofits can use to develop content strategies and manage their editorial calendars. Mapping Your Content Strategy. MORE
Evergreen Content - Why You Need It and Where It Goes. Evergreen content is information that stays fresh from season to season, much like an evergreen tree. Evergreen content often takes these forms: How to articles or tutorials. How Does Your Nonprofit Use Evergreen Content? MORE
If you know of an agency that serves homeless people with good content for that clientele on their website, please share in the comments! Your old assumptions about who consumes what kind of content just don’t work anymore. MORE
and “lack of time to produce quality content” is the biggest challenge nonprofit communicators are facing, with almost 52% of the 300+ who have taken the survey picking that answer out of a list of a dozen choices. The role of content marketing in achieving those goals. MORE
Give it a look: Why Content Marketing Fails from Rand Fishkin. Anton Herasymenko content customer service small nonprofits social media This slideshow by Rand Fishkin lays out a lot of what I''ve been trying to say about engagement and using social media to its most beneficial. Update on Adventures in Customer Service You may remember I said I couldn''t recommend Readymag because their customer service wasn''t up to par. Very soon after, I got a couple of emails. MORE
Content Marketing Copywriting Nonprofit Communications Publication Management repurposing We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. MORE
I was fascinated to learn that 82% of all content sharing is done via copying and pasting according to Tynt, a service that tracks when people copy and paste content from 600,000 publishers’ sites. times the amount of content shared via social sharing buttons. Tynt analyzes 30 billion data points per month, and contends that the more content creators like you know about how people engage with their content, the more it can do to ensure they stick around longer. MORE
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. MORE
Learn why content offers work, what things to keep in mind as you create content, and some content ideas that donors will love! The post Content Offers Donors Love – Episode 6 appeared first on MarketSmart, LLC |. MORE
Many nonprofits already use video and audio as part of its content mix. However, with limited resources — and multiple audiences that you need to reach — it’s likely that you need to lean on text for most of your content. The post Is Your Content Too Wordy? MORE
Engagement comes from content. And the most often given advice about content? What is good content? audial communications content funny informative inviting NGO presentation relevance Small nonprofit social media timeliness touching visual MORE
Did you find it challenging to create and share content that garnered engagement and elicited a response? . A frequent challenge that I heard from nonprofits this past year was not being able to create and/or curate enough content to post on social media. MORE
People usually read just 20% of any content that’s 100 words long or more. Here are six ways to up the odds that your nonprofit’s content is read, digested and acted on: . Craft clear and compelling headlines that lead readers into the rest of your content. MORE
Curating content should really be a no-brainer. Former Mentoring Program participant and current Help-Us-with-Whatever-Crazy-Thing-We-Need participant, Maggie Siemer is going to share today how she has helped us curate content to publish on social media and how you can do it too. MORE
Just like with everything else in nonprofit marketing, you need a reason for creating content – a goal. Are you creating content to. A content strategy can do all of these things, but you need to pick the primary goal, so that you have something to build your strategy around. And you aren’t alone in using content marketing as a strategy. HOMEWORK: Define a goal or two for your content strategy. The post What Are Your Content Marketing Goals? MORE
Stop Wasting Time with Bad Content. Does your content capture imagination? ” If not, then you should join Peter Panepento TOMORROW for: The 6 Problems That Plague Nonprofit Content…And How to Solve Them. Does it spark emotions? MORE
We talk a lot about repurposing content here. Because when you master the art of repurposing you’ll get more opens, more clicks, more engagement, and more great content. Repurposing is how nonprofits can produce a lot of great content even with a small staff. MORE
Content Related Topics Kivi's Nonprofit Communications Blog
MAY 24, 2018
Many nonprofits already use video and audio as part of its content mix. However, with limited resources — and multiple audiences that you need to reach — it’s likely that you need to lean on text for most of your content. The post Is Your Content Too Wordy?
iMarketSmart
AUGUST 17, 2017
Learn why content offers work, what things to keep in mind as you create content, and some content ideas that donors will love! The post Content Offers Donors Love – Episode 6 appeared first on MarketSmart, LLC |.
Kivi's Nonprofit Communications Blog
AUGUST 14, 2018
Just like with everything else in nonprofit marketing, you need a reason for creating content – a goal. Are you creating content to. A content strategy can do all of these things, but you need to pick the primary goal, so that you have something to build your strategy around. And you aren’t alone in using content marketing as a strategy. HOMEWORK: Define a goal or two for your content strategy. The post What Are Your Content Marketing Goals?
Kivi's Nonprofit Communications Blog
MAY 31, 2018
The post How Your Nonprofit’s Personality Influences Content appeared first on Kivi's Nonprofit Communications Blog. Content Marketing Copywriting Nonprofit CommunicationsPhoto: Food Network. How many people do you think really watch cooking shows just for the recipes?
Kivi's Nonprofit Communications Blog
JUNE 30, 2015
John Haydon gave me a great challenge: Share 9 content marketing tips. When you’ve written a 100,000-word book about nonprofit content marketing , boiling it down to your favorite 9 tips is a challenge. 3 “musts” for better content marketing: Listen and understand your audience.
Kivi's Nonprofit Communications Blog
SEPTEMBER 10, 2018
Video Content. Media outlets are always searching for online content that enhances the news story. It’s a great example of what media types are looking for in the way of digital content. Updated Content. Ways to access your content online should be clear and direct.
Kivi's Nonprofit Communications Blog
AUGUST 18, 2016
That repurposed content, or rerun because it was a television show, actually had a great response when it aired the second time. Over the years I kind of got in the habit of only posting new content. They were talking about repurposing content. Repurposing content can help.
SocialButterfly
OCTOBER 15, 2012
Shape content to drive measurable actions and demonstrate impact. ” No matter your approach, measuring ROI takes integrated planning and involves tying content and evaluation strategies together. It starts with your content. Photo by Derek Lyons.
Kivi's Nonprofit Communications Blog
MAY 17, 2017
We talk a lot about repurposing content here. Because when you master the art of repurposing you’ll get more opens, more clicks, more engagement, and more great content. Repurposing is how nonprofits can produce a lot of great content even with a small staff.
SocialButterfly
NOVEMBER 13, 2012
Coca-Cola achieves that with Coca-Cola Journey largely thanks to its smart packaging and display of quality content. As Laura Kisailus of Forum One recently posted, “ Visual media reigns supreme…consider the packaging of your content across the social web.”
J Campbell Social Marketing
DECEMBER 19, 2017
Did you find it challenging to create and share content that garnered engagement and elicited a response? . A frequent challenge that I heard from nonprofits this past year was not being able to create and/or curate enough content to post on social media.
Kivi's Nonprofit Communications Blog
AUGUST 22, 2018
Why should you repurpose your content? Because when you master the art of repurposing, you’ll get more opens…more clicks…more engagement…and more great content…with LESS work for you! Repurposing is how nonprofits can produce a lot of great content even with a small staff. There is a right way to reuse your content to get the results you want. Join us for: The Communications Directors’ Guide to Repurposing Content.
Kivi's Nonprofit Communications Blog
MARCH 28, 2018
We recently started working with a healthcare nonprofit that wanted to take a fresh approach to its communications and marketing content. It had a consistent and well-constructed content calendar, a segmented email list, and a top-notch CRM.
Kivi's Nonprofit Communications Blog
AUGUST 6, 2012
Mapping and Merging Your Content Strategy. As part of my new book, I’m working out several easy (I hope) systems that nonprofits can use to develop content strategies and manage their editorial calendars. Mapping Your Content Strategy.
Kivi's Nonprofit Communications Blog
MAY 9, 2018
Stop Wasting Time with Bad Content. Does your content capture imagination? ” If not, then you should join Peter Panepento TOMORROW for: The 6 Problems That Plague Nonprofit Content…And How to Solve Them. Does it spark emotions?
Kivi's Nonprofit Communications Blog
MAY 13, 2013
Content Marketing Copywriting Nonprofit Communications Publication Management repurposing We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.
Getting Attention
APRIL 24, 2013
People usually read just 20% of any content that’s 100 words long or more. Here are six ways to up the odds that your nonprofit’s content is read, digested and acted on: . Craft clear and compelling headlines that lead readers into the rest of your content.
Kivi's Nonprofit Communications Blog
JANUARY 5, 2012
Last month, I asked you to take a quick poll on what you found most challenging about content marketing. By far, the biggest problems are lack of staff time or budget to produce content, followed by producing the kind of content that engages supporters/clients. Content Marketin
Getting Attention
APRIL 12, 2012
Tip of the hat to Marketing Profs for framing content marketing—how your nonprofit can use content to build strong relationships with target audiences—in terms of this delightful cooking-themed info-doodle. Fresh content retains its natural flavor.
Kivi's Nonprofit Communications Blog
DECEMBER 6, 2012
For example, what is “content marketing” and why should nonprofits shift toward it? With inbound marketing , however, you create content that people want, they identify themselves as being interested in your topics, and they actively ask you to communicate with them.
Public Sector Marketing 2.0
NOVEMBER 20, 2014
284 million monthly active users –>This is people actually using the platform and creating content on a regular basis. Many have praised this kind of democratization of content online (i.e. There are major downsides to content democratization.
Kivi's Nonprofit Communications Blog
NOVEMBER 15, 2012
If you know of an agency that serves homeless people with good content for that clientele on their website, please share in the comments! Your old assumptions about who consumes what kind of content just don’t work anymore.
Kivi's Nonprofit Communications Blog
JULY 10, 2013
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.
Getting Attention
SEPTEMBER 27, 2013
Those insights enable you to shape compelling messages/content to frame your calls to action AND the best channels to carry them to your network. Connect First. Hold your horses on channels.
Kivi's Nonprofit Communications Blog
APRIL 25, 2013
Content Marketing Nonprofit Communications Nonprofit Marketing Strategy Trends Video We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.
Getting Attention
DECEMBER 1, 2011
The most difficult part is creating good content, content your subscribers want to read. For many organizations, simply getting an e-newsletter out regularly, with enough content — let alone enough good content — is a win.
Social Media Bird Brain
APRIL 16, 2014
Engagement comes from content. And the most often given advice about content? What is good content? audial communications content funny informative inviting NGO presentation relevance Small nonprofit social media timeliness touching visual
Social Media Bird Brain
FEBRUARY 12, 2014
In social media, content curation is slightly different: "Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a. Beth Kanter content Content management Content marketing Curator Digital curation small nonprofits social media Twitter Image via FreeFoto.com Art and museum curators are professionals at putting together exhibits.
Kivi's Nonprofit Communications Blog
APRIL 9, 2013
Content Marketing Copywriting Creative Ideas Ideas for Nonprofit Writers Nonprofit Communications nptech #13NTC We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved!
Kivi's Nonprofit Communications Blog
NOVEMBER 8, 2012
and “lack of time to produce quality content” is the biggest challenge nonprofit communicators are facing, with almost 52% of the 300+ who have taken the survey picking that answer out of a list of a dozen choices. The role of content marketing in achieving those goals.
Social Media Bird Brain
SEPTEMBER 3, 2014
Give it a look: Why Content Marketing Fails from Rand Fishkin. Anton Herasymenko content customer service small nonprofits social media This slideshow by Rand Fishkin lays out a lot of what I''ve been trying to say about engagement and using social media to its most beneficial. Update on Adventures in Customer Service You may remember I said I couldn''t recommend Readymag because their customer service wasn''t up to par. Very soon after, I got a couple of emails.
Kivi's Nonprofit Communications Blog
JUNE 20, 2012
I’ve been working on ways to explain how a nonprofit’s content marketing strategy is different from all the same old nonprofit communications you may have been publishing all along. Content Marketing Nonprofit Communications Nonprofit Marketing Strategy
Kivi's Nonprofit Communications Blog
SEPTEMBER 6, 2016
Perhaps it was the flurry of adorable back to school photos that inspired me to write a review of how the Girl Scouts of the USA and the Boy Scouts of America handle repurposing content for the third installment of the #NpComm Showdown.
Kivi's Nonprofit Communications Blog
JULY 19, 2012
Evergreen Content - Why You Need It and Where It Goes. Evergreen content is information that stays fresh from season to season, much like an evergreen tree. Evergreen content often takes these forms: How to articles or tutorials. How Does Your Nonprofit Use Evergreen Content?
Getting Attention
FEBRUARY 21, 2013
I was fascinated to learn that 82% of all content sharing is done via copying and pasting according to Tynt, a service that tracks when people copy and paste content from 600,000 publishers’ sites. times the amount of content shared via social sharing buttons. Tynt analyzes 30 billion data points per month, and contends that the more content creators like you know about how people engage with their content, the more it can do to ensure they stick around longer.
Kivi's Nonprofit Communications Blog
DECEMBER 24, 2012
Nonprofits have always embraced content marketing. All that stuff you’ve been creating for years – newsletter articles, direct mail letters, press releases – is content. Content Marketing Nonprofit CommunicationsHappy Holidays!
Kivi's Nonprofit Communications Blog
DECEMBER 16, 2011
What are your biggest nonprofit content marketing challenges? I’d love to know what you think is hard about content marketing in the nonprofit world, so I created a quick poll: ( Don’t see the poll?
Kivi's Nonprofit Communications Blog
MARCH 30, 2012
Robert talks about how VolunteerMatch has moved away from paid advertising toward content marketing — creating multimedia content that draws people in. what questions do you have about VolunteerMatch’s content marketing strategy?
Kivi's Nonprofit Communications Blog
DECEMBER 20, 2017
Curating content should really be a no-brainer. Former Mentoring Program participant and current Help-Us-with-Whatever-Crazy-Thing-We-Need participant, Maggie Siemer is going to share today how she has helped us curate content to publish on social media and how you can do it too.
Kivi's Nonprofit Communications Blog
JUNE 12, 2012
"Content Marketing" is confusing. As I’ve mentioned, I am writing my second book, and the working title is “Content Marketing for Nonprofits: The So What, Who Cares Guide to Creating Memorable Messaging that Educates, Motivates, and Raises Money.”
Kivi's Nonprofit Communications Blog
JULY 23, 2012
Take your evergreen content and repurpose it! Last week, I talked about what evergreen content is, why you need it, and where to use it. Evergreen content is great for search engine optimization and for helping you think about how you are organizing your website.
Getting Attention
APRIL 7, 2011
content marketing — creating and distributing relevant content to your target audiences — is the best way to strengthen those ties and raise the engagement level of your base. Inventory your content. Plan and launch your first content marketing campaign.
Kivi's Nonprofit Communications Blog
FEBRUARY 21, 2011
I’m working on a new e-book for nonprofit communicators on managing content, as well as some new webinars in May and June, and would love to highlight your story and tips in them. How do you keep all those content buckets (website, email, Facebook, etc.)
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