Repurpose Your Content for Consistent Storytelling

Kivi's Nonprofit Communications Blog

That repurposed content, or rerun because it was a television show, actually had a great response when it aired the second time. Over the years I kind of got in the habit of only posting new content. They were talking about repurposing content. Repurposing content can help.

9 Content Marketing Tips for Nonprofits

Kivi's Nonprofit Communications Blog

John Haydon gave me a great challenge: Share 9 content marketing tips. When you’ve written a 100,000-word book about nonprofit content marketing , boiling it down to your favorite 9 tips is a challenge. 3 “musts” for better content marketing: Listen and understand your audience.

Trending Sources

An #NpComm Showdown on Repurposing Content: Girl Scouts versus Boy Scouts

Kivi's Nonprofit Communications Blog

Perhaps it was the flurry of adorable back to school photos that inspired me to write a review of how the Girl Scouts of the USA and the Boy Scouts of America handle repurposing content for the third installment of the #NpComm Showdown.

My Five Rules for Repurposing Your Content #npcomm Style

Kivi's Nonprofit Communications Blog

Repurposing your content is essential to your success. You don’t have enough time to create original content constantly, and your community needs to hear your messages and calls to action in clear and consistent ways over and over anyway.

Get Your Nonprofit Content Read, Digested & Acted On—6 Steps

Getting Attention

People usually read just 20% of any content that’s 100 words long or more. Here are six ways to up the odds that your nonprofit’s content is read, digested and acted on: . Craft clear and compelling headlines that lead readers into the rest of your content.

A View From a Different Window - Curating Content

Social Media Bird Brain

In social media, content curation is slightly different: "Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a. Beth Kanter content Content management Content marketing Curator Digital curation small nonprofits social media Twitter Image via FreeFoto.com Art and museum curators are professionals at putting together exhibits.

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3 Easy Ways Nonprofits Can Use Content Curation to Cure an Ailing Blog

J Campbell Social Marketing

Content curation! Content curation is the act of collecting, filtering and sharing the best information on a specific topic. Content curation is the act of collecting, filtering & sharing the best info on specific… Click To Tweet – Powered By CoSchedule.

Downsides to the global democratization and sharing of content

Public Sector Marketing 2.0

284 million monthly active users –>This is people actually using the platform and creating content on a regular basis. Many have praised this kind of democratization of content online (i.e. There are major downsides to content democratization.

Six Points for Good Content Leading to Engagement

Social Media Bird Brain

Engagement comes from content. And the most often given advice about content? What is good content? audial communications content funny informative inviting NGO presentation relevance Small nonprofit social media timeliness touching visual

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Content Marketing Challenges for Nonprofits

Kivi's Nonprofit Communications Blog

Last month, I asked you to take a quick poll on what you found most challenging about content marketing. By far, the biggest problems are lack of staff time or budget to produce content, followed by producing the kind of content that engages supporters/clients. Content Marketin

Content, THEN Channels, Follows Connection

Getting Attention

Those insights enable you to shape compelling messages/content to frame your calls to action AND the best channels to carry them to your network. Connect First. Hold your horses on channels.

Format Your Content for Easy Sharing— Just 4 Doable Steps

Getting Attention

I was fascinated to learn that 82% of all content sharing is done via copying and pasting according to Tynt, a service that tracks when people copy and paste content from 600,000 publishers’ sites. times the amount of content shared via social sharing buttons. Tynt analyzes 30 billion data points per month, and contends that the more content creators like you know about how people engage with their content, the more it can do to ensure they stick around longer.

THIS is Why You Need a Content Strategy

Kivi's Nonprofit Communications Blog

I’ve been working on ways to explain how a nonprofit’s content marketing strategy is different from all the same old nonprofit communications you may have been publishing all along. Content Marketing Nonprofit Communications Nonprofit Marketing Strategy

16 Content Ideas Your Major and Planned Gift Donors Will Love

iMarketSmart

>> 5 Content Marketing Ideas that Inspire Action (With Examples). >> The post 16 Content Ideas Your Major and Planned Gift Donors Will Love appeared first on MarketSmart | . Infographics. Short, “self-contained” emails (with no hyperlinks) that include very brief updates. Short letters or online articles (2-3 paragraphs). Highly relevant and targeted medium length YouTube videos. Aim for 2 – 10 minutes ( Subscribe to our YouTube channel ).

How to Create Enough Good Content (Case Study)

Getting Attention

The most difficult part is creating good content, content your subscribers want to read. For many organizations, simply getting an e-newsletter out regularly, with enough content — let alone enough good content — is a win.

6 Foolproof Tips for Great Nonprofit Content

Fundraising 123

Creating great content is both art and science. Here are six steps you can take to improve your nonprofit content and create more interesting, readable copy: Write to one person. Words are just one part of a two-pronged tool set for creating great content.

Shape Content for Action

SocialButterfly

Shape content to drive measurable actions and demonstrate impact. ” No matter your approach, measuring ROI takes integrated planning and involves tying content and evaluation strategies together. It starts with your content. Photo by Derek Lyons.

Wow Experiences and Liquid Content

SocialButterfly

Coca-Cola achieves that with Coca-Cola Journey largely thanks to its smart packaging and display of quality content. As Laura Kisailus of Forum One recently posted, “ Visual media reigns supreme…consider the packaging of your content across the social web.”

6 Steps to Stronger Relationships – Share Your Relevant, Valuable Content

Getting Attention

content marketing — creating and distributing relevant content to your target audiences — is the best way to strengthen those ties and raise the engagement level of your base. Inventory your content. Plan and launch your first content marketing campaign.

How Content Marketing Is Different – The Terminology

Kivi's Nonprofit Communications Blog

For example, what is “content marketing” and why should nonprofits shift toward it? With inbound marketing , however, you create content that people want, they identify themselves as being interested in your topics, and they actively ask you to communicate with them.

How Do You Manage Your Content Creation?

Kivi's Nonprofit Communications Blog

I’m working on a new e-book for nonprofit communicators on managing content, as well as some new webinars in May and June, and would love to highlight your story and tips in them. How do you keep all those content buckets (website, email, Facebook, etc.)

Your 1 & Only Path to Content that Converts

Getting Attention

Stronger writing is the one and only path to nonprofit content that motivates people to listen and act. Select that one thing (among the many things) that will make a significant difference and that you want to do better. Then start doing it right now on a regular basis.

Video Interview: How the Nature Conservancy Gathers Content

Kivi's Nonprofit Communications Blog

Content Curation Content Marketing interview nature conservancyAt South by Southwest, I met Jenna Boig, digital lead for North America, with The Nature Conservancy.

Where Your Content Marketing Went Wrong

Social Media Bird Brain

Give it a look: Why Content Marketing Fails from Rand Fishkin. Anton Herasymenko content customer service small nonprofits social media This slideshow by Rand Fishkin lays out a lot of what I''ve been trying to say about engagement and using social media to its most beneficial. Update on Adventures in Customer Service You may remember I said I couldn''t recommend Readymag because their customer service wasn''t up to par. Very soon after, I got a couple of emails.

How ASPCApro Manages Content Creation

Kivi's Nonprofit Communications Blog

That’s why I was really excited to talk with Pune Dracker (rhymes with Moonraker ), Director of Content and Editorial Services (she manages the blog and social media), and Valerie Sheppard, Director of E-Learning (she manages the e-newsletter) for ASPCA Pro.

6 big recommendations from Abila’s donor loyalty study about content.

iMarketSmart

Content is money!” Spend time on content and your content strategy: Donors are turned off by poor content, which may cause them to stop giving to your organization. Show impact: Weave it into all of your communications content.

How to Bring Great Content Home Every Time

Getting Attention

But… Are you investing the time and resource to polish that compelling content before you distribute it? Based on the content I see from many nonprofit organizations, the answer is “sometimes.” Content becomes less effective with each error made.

Creating Content on the Topics You Want to be Known for

Kivi's Nonprofit Communications Blog

Content Marketing Copywriting Ideas for Nonprofit Writers Nonprofit Communications Nonprofit Marketing Strategy We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved!

How Long Should Content Be?

Kivi's Nonprofit Communications Blog

We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

Curating Content: Why You Should Promote Other People’s Stuff

Kivi's Nonprofit Communications Blog

When you do that sorting, sifting, and sharing, it’s called “curating content&# in today’s marketing language. But measured doses of promoting other people’s stuff is very, very good for you for the reasons I’ve mentioned above, and many others (like it saves you time, because you don’t have to create all the content yourself). If you want more on curating content right now, skip on over to Beth Kanter’s Scoop.it

What’s a Reasonable Amount of Content to Produce?

Kivi's Nonprofit Communications Blog

and “lack of time to produce quality content” is the biggest challenge nonprofit communicators are facing, with almost 52% of the 300+ who have taken the survey picking that answer out of a list of a dozen choices. The role of content marketing in achieving those goals.

Content Marketing for Nonprofits, Explained [Video]

Kivi's Nonprofit Communications Blog

Content Marketing Nonprofit Communications Nonprofit Marketing Strategy Trends Video We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

How to Get the Most from Your Evergreen Content

Kivi's Nonprofit Communications Blog

Take your evergreen content and repurpose it! Last week, I talked about what evergreen content is, why you need it, and where to use it. Evergreen content is great for search engine optimization and for helping you think about how you are organizing your website.

7 Tips to Help You Focus in Age of Distraction: Are You Content Fried? — Beth Kanter Guest Post

Getting Attention

This morning I learned a new word for information overload – “content fried” from a colleague at the Packard Foundation. We have so much content in our professional lives. Then there’s the whole other world of organizational content that you need to consume or create to get stuff done!

The Four Ts of Content Consistency

Diva Marketing Blog

Let’s look at this from a slightly different point of view: content consistency. . I look at content consistency from two perspectives. I call that ‘now I care content.’ Content that is so compelling it is shared.

7 Ways to Repurpose Old Content into New

Kivi's Nonprofit Communications Blog

Nonprofits have always had many content buckets that needed to be filled regularly, from print newsletters and other direct mail to reports for boards and funders. No one produces completely original content all the time. Here are seven of the best ways to repurpose content.

Words Or Video … Content Still King

The Agitator

Seth Godin blogged recently that while the web was built on words, today’s internet is built on video … “Much more difficult to create well, far more impact when it works.” ” He argues that professionalism still matters, even if anyone with a smartphone can make a video. But here’s his clincher point: “Great video doesn’t change the rules. A great video on your site isn’t enough.

Poll: What’s Hard about Nonprofit Content Marketing?

Kivi's Nonprofit Communications Blog

What are your biggest nonprofit content marketing challenges? I’d love to know what you think is hard about content marketing in the nonprofit world, so I created a quick poll: ( Don’t see the poll?

Junction C: Where Creating and Curating Meet Content and Conversation

Kivi's Nonprofit Communications Blog

It’s where creating and curating meet content and conversation, and I think it’s a place where most nonprofit communicators should be working. Pune Dracker , Director of Content and Editorial Services, and Valerie Sheppard, Director of E-Learning, ASPCA Pro.

Tips for Sharing Curated Content (the Good Stuff You Find)

Kivi's Nonprofit Communications Blog

You’ve heard the message that sharing content from other sources with your own supporters is not only a good idea because it’s less content you have to create yourself, but also because it positions you as an trusted and reliable source of information.