Content Offers Donors Love – Episode 6

iMarketSmart

Learn why content offers work, what things to keep in mind as you create content, and some content ideas that donors will love! The post Content Offers Donors Love – Episode 6 appeared first on MarketSmart, LLC |.

My Five Rules for Repurposing Your Content #npcomm Style

Kivi's Nonprofit Communications Blog

Repurposing your content is essential to your success. You don’t have enough time to create original content constantly, and your community needs to hear your messages and calls to action in clear and consistent ways over and over anyway.

Nonprofit Content Strategy: It’s Not About You

Kivi's Nonprofit Communications Blog

We recently started working with a healthcare nonprofit that wanted to take a fresh approach to its communications and marketing content. It had a consistent and well-constructed content calendar, a segmented email list, and a top-notch CRM.

Repurpose Your Content for Consistent Storytelling

Kivi's Nonprofit Communications Blog

That repurposed content, or rerun because it was a television show, actually had a great response when it aired the second time. Over the years I kind of got in the habit of only posting new content. They were talking about repurposing content. Repurposing content can help.

Your Guide to Repurposing Content

Kivi's Nonprofit Communications Blog

We talk a lot about repurposing content here. Because when you master the art of repurposing you’ll get more opens, more clicks, more engagement, and more great content. Repurposing is how nonprofits can produce a lot of great content even with a small staff.

Shape Content for Action

SocialButterfly

Shape content to drive measurable actions and demonstrate impact. ” No matter your approach, measuring ROI takes integrated planning and involves tying content and evaluation strategies together. It starts with your content. Photo by Derek Lyons.

Wow Experiences and Liquid Content

SocialButterfly

Coca-Cola achieves that with Coca-Cola Journey largely thanks to its smart packaging and display of quality content. As Laura Kisailus of Forum One recently posted, “ Visual media reigns supreme…consider the packaging of your content across the social web.”

An #NpComm Showdown on Repurposing Content: Girl Scouts versus Boy Scouts

Kivi's Nonprofit Communications Blog

Perhaps it was the flurry of adorable back to school photos that inspired me to write a review of how the Girl Scouts of the USA and the Boy Scouts of America handle repurposing content for the third installment of the #NpComm Showdown.

Seven Easy Ways to Repurpose Your Content

Kivi's Nonprofit Communications Blog

Content Marketing Copywriting Nonprofit Communications Publication Management repurposing We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

Content Strategies: Mapping and Merging

Kivi's Nonprofit Communications Blog

Mapping and Merging Your Content Strategy. As part of my new book, I’m working out several easy (I hope) systems that nonprofits can use to develop content strategies and manage their editorial calendars. Mapping Your Content Strategy.

Website Content for Homeless People?

Kivi's Nonprofit Communications Blog

If you know of an agency that serves homeless people with good content for that clientele on their website, please share in the comments! Your old assumptions about who consumes what kind of content just don’t work anymore.

Downsides to the global democratization and sharing of content

Public Sector Marketing 2.0

284 million monthly active users –>This is people actually using the platform and creating content on a regular basis. Many have praised this kind of democratization of content online (i.e. There are major downsides to content democratization.

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How Long Should Content Be?

Kivi's Nonprofit Communications Blog

We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

Content Marketing Challenges for Nonprofits

Kivi's Nonprofit Communications Blog

Last month, I asked you to take a quick poll on what you found most challenging about content marketing. By far, the biggest problems are lack of staff time or budget to produce content, followed by producing the kind of content that engages supporters/clients. Content Marketin

How Content Marketing Is Different – The Terminology

Kivi's Nonprofit Communications Blog

For example, what is “content marketing” and why should nonprofits shift toward it? With inbound marketing , however, you create content that people want, they identify themselves as being interested in your topics, and they actively ask you to communicate with them.

Content Marketing for Nonprofits, Explained [Video]

Kivi's Nonprofit Communications Blog

Content Marketing Nonprofit Communications Nonprofit Marketing Strategy Trends Video We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

Six Points for Good Content Leading to Engagement

Social Media Bird Brain

Engagement comes from content. And the most often given advice about content? What is good content? audial communications content funny informative inviting NGO presentation relevance Small nonprofit social media timeliness touching visual

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Where Your Content Marketing Went Wrong

Social Media Bird Brain

Give it a look: Why Content Marketing Fails from Rand Fishkin. Anton Herasymenko content customer service small nonprofits social media This slideshow by Rand Fishkin lays out a lot of what I''ve been trying to say about engagement and using social media to its most beneficial. Update on Adventures in Customer Service You may remember I said I couldn''t recommend Readymag because their customer service wasn''t up to par. Very soon after, I got a couple of emails.

A View From a Different Window - Curating Content

Social Media Bird Brain

In social media, content curation is slightly different: "Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a. Beth Kanter content Content management Content marketing Curator Digital curation small nonprofits social media Twitter Image via FreeFoto.com Art and museum curators are professionals at putting together exhibits.

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What’s a Reasonable Amount of Content to Produce?

Kivi's Nonprofit Communications Blog

and “lack of time to produce quality content” is the biggest challenge nonprofit communicators are facing, with almost 52% of the 300+ who have taken the survey picking that answer out of a list of a dozen choices. The role of content marketing in achieving those goals.

THIS is Why You Need a Content Strategy

Kivi's Nonprofit Communications Blog

I’ve been working on ways to explain how a nonprofit’s content marketing strategy is different from all the same old nonprofit communications you may have been publishing all along. Content Marketing Nonprofit Communications Nonprofit Marketing Strategy

Creating Content While at Conferences Like #13NTC

Kivi's Nonprofit Communications Blog

Content Marketing Copywriting Creative Ideas Ideas for Nonprofit Writers Nonprofit Communications nptech #13NTC We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved!

Evergreen Content – Why You Need It and Where It Goes

Kivi's Nonprofit Communications Blog

Evergreen Content - Why You Need It and Where It Goes. Evergreen content is information that stays fresh from season to season, much like an evergreen tree. Evergreen content often takes these forms: How to articles or tutorials. How Does Your Nonprofit Use Evergreen Content?

Week of Freebies! The Nonprofit Content Marketing Cookbook

Kivi's Nonprofit Communications Blog

Nonprofits have always embraced content marketing. All that stuff you’ve been creating for years – newsletter articles, direct mail letters, press releases – is content. Content Marketing Nonprofit CommunicationsHappy Holidays!

Content, Content, Content

Marketing for Nonprofits

After giving us some great stats , she concludes that bad content is still a deal breaker. These tools only work well when they are used to share amazing content. So I thought I'd create a list of my top 5 resources for helping you to create better content.

Poll: What’s Hard about Nonprofit Content Marketing?

Kivi's Nonprofit Communications Blog

What are your biggest nonprofit content marketing challenges? I’d love to know what you think is hard about content marketing in the nonprofit world, so I created a quick poll: ( Don’t see the poll?

How Do You Manage Your Content Creation?

Kivi's Nonprofit Communications Blog

I’m working on a new e-book for nonprofit communicators on managing content, as well as some new webinars in May and June, and would love to highlight your story and tips in them. How do you keep all those content buckets (website, email, Facebook, etc.)

Video Interview: VolunteerMatch’s Content Marketing Strategy

Kivi's Nonprofit Communications Blog

Robert talks about how VolunteerMatch has moved away from paid advertising toward content marketing — creating multimedia content that draws people in. what questions do you have about VolunteerMatch’s content marketing strategy?

“Content Marketing” – Blech! Got a Better Term?

Kivi's Nonprofit Communications Blog

"Content Marketing" is confusing. As I’ve mentioned, I am writing my second book, and the working title is “Content Marketing for Nonprofits: The So What, Who Cares Guide to Creating Memorable Messaging that Educates, Motivates, and Raises Money.”

How to Get the Most from Your Evergreen Content

Kivi's Nonprofit Communications Blog

Take your evergreen content and repurpose it! Last week, I talked about what evergreen content is, why you need it, and where to use it. Evergreen content is great for search engine optimization and for helping you think about how you are organizing your website.

Curating Content: Why You Should Promote Other People’s Stuff

Kivi's Nonprofit Communications Blog

When you do that sorting, sifting, and sharing, it’s called “curating content&# in today’s marketing language. But measured doses of promoting other people’s stuff is very, very good for you for the reasons I’ve mentioned above, and many others (like it saves you time, because you don’t have to create all the content yourself). If you want more on curating content right now, skip on over to Beth Kanter’s Scoop.it

Video Interview: How the Nature Conservancy Gathers Content

Kivi's Nonprofit Communications Blog

Content Curation Content Marketing interview nature conservancyAt South by Southwest, I met Jenna Boig, digital lead for North America, with The Nature Conservancy.

Get Your Nonprofit Content Read, Digested & Acted On—6 Steps

Getting Attention

People usually read just 20% of any content that’s 100 words long or more. Here are six ways to up the odds that your nonprofit’s content is read, digested and acted on: . Craft clear and compelling headlines that lead readers into the rest of your content.

Too Much Content or Not Enough?

Kivi's Nonprofit Communications Blog

Nonprofits That Have Too Much Content. On the other hand, you have nonprofits that produce lots and lots of content — perhaps too much. Junction C Nonprofit Communications Publication Management content marketing

16 Content Ideas Your Major and Planned Gift Donors Will Love

iMarketSmart

>> 5 Content Marketing Ideas that Inspire Action (With Examples). >> The post 16 Content Ideas Your Major and Planned Gift Donors Will Love appeared first on MarketSmart | . Infographics. Short, “self-contained” emails (with no hyperlinks) that include very brief updates. Short letters or online articles (2-3 paragraphs). Highly relevant and targeted medium length YouTube videos. Aim for 2 – 10 minutes ( Subscribe to our YouTube channel ).

Blended Storytelling With Branded Content

Social Media Bird Brain

Artist Unknown nce upon a time, there was a small nonprofit that wanted to infuse some extra pizzazz into its social communications. Big Data left them confused and social media marketers were now telling them that engagement was so Social Media 1.0. Storytelling continued to be one of the best ways to connect with their community, but how to do it in a fresh way? Curation Although. storytelling statistics newsfeeds small nonprofits segmenting infographics social communication curation

6 Foolproof Tips for Great Nonprofit Content

Fundraising 123

Creating great content is both art and science. Here are six steps you can take to improve your nonprofit content and create more interesting, readable copy: Write to one person. Words are just one part of a two-pronged tool set for creating great content.

How to Create Enough Good Content (Case Study)

Getting Attention

The most difficult part is creating good content, content your subscribers want to read. For many organizations, simply getting an e-newsletter out regularly, with enough content — let alone enough good content — is a win.

How ASPCApro Manages Content Creation

Kivi's Nonprofit Communications Blog

That’s why I was really excited to talk with Pune Dracker (rhymes with Moonraker ), Director of Content and Editorial Services (she manages the blog and social media), and Valerie Sheppard, Director of E-Learning (she manages the e-newsletter) for ASPCA Pro.

Tips for Sharing Curated Content (the Good Stuff You Find)

Kivi's Nonprofit Communications Blog

You’ve heard the message that sharing content from other sources with your own supporters is not only a good idea because it’s less content you have to create yourself, but also because it positions you as an trusted and reliable source of information.