Kivi's Nonprofit Communications Blog

FEBRUARY 21, 2019

You make a lot of content. But are you using that content well? Are you fully implementing a content marketing strategy? To go from plain ol’ content to content marketing, you need to do two things: First, put that content into a format that people will find attractive and relevant. Second, use that content to further your marketing objectives. You put out a lot of content, but you are really just talking to the same people all the time.

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Kivi's Nonprofit Communications Blog

JANUARY 23, 2019

The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority. We also found a big gap in the mastery of content marketing skills in this year’s research between effective and less effective nonprofits.

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Kivi's Nonprofit Communications Blog

SEPTEMBER 26, 2018

Curating content – or gathering resources published by others – is a great content marketing tool for nonprofits. It saves you from having to constantly create original content and positions your organization as a trusted source your followers can turn to for important information. But there are rules to curating content. ” You cannot copy whole chunks of content even if you link back to the original if you add no commentary of your own.

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Kivi's Nonprofit Communications Blog

JUNE 30, 2015

John Haydon gave me a great challenge: Share 9 content marketing tips. When you’ve written a 100,000-word book about nonprofit content marketing , boiling it down to your favorite 9 tips is a challenge. 3 “musts” for better content marketing: Listen and understand your audience.

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Kivi's Nonprofit Communications Blog

AUGUST 18, 2016

That repurposed content, or rerun because it was a television show, actually had a great response when it aired the second time. Over the years I kind of got in the habit of only posting new content. They were talking about repurposing content. Repurposing content can help.

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Kivi's Nonprofit Communications Blog

MAY 24, 2018

Many nonprofits already use video and audio as part of its content mix. However, with limited resources — and multiple audiences that you need to reach — it’s likely that you need to lean on text for most of your content. The post Is Your Content Too Wordy?

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Kivi's Nonprofit Communications Blog

MARCH 19, 2019

As I watch nonprofits embracing content marketing as a strategy, I see a few places where they just aren’t quite getting it right. I think that’s because they are ignoring five truths about successful content marketing. TRUTH 1: Good content marketing is more about the objective than the content itself. Content is just content. What makes something content marketing is your ability to use content to achieve a marketing objective.

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iMarketSmart

AUGUST 17, 2017

Learn why content offers work, what things to keep in mind as you create content, and some content ideas that donors will love! The post Content Offers Donors Love – Episode 6 appeared first on MarketSmart, LLC |.

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Kivi's Nonprofit Communications Blog

MAY 31, 2018

The post How Your Nonprofit’s Personality Influences Content appeared first on Kivi's Nonprofit Communications Blog. Content Marketing Copywriting Nonprofit CommunicationsPhoto: Food Network. How many people do you think really watch cooking shows just for the recipes?

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Kivi's Nonprofit Communications Blog

OCTOBER 17, 2018

A few months ago, we talked about How Your Nonprofit’s Personality Influences Content and broke down why we need to see your nonprofit’s personality in your communications. Adding personality to your content is essential especially in the age social media. The post 6 Ways to Show More Personality in Your Content appeared first on Kivi's Nonprofit Communications Blog. Content Marketing Copywriting Nonprofit Communications

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SocialButterfly

OCTOBER 15, 2012

Shape content to drive measurable actions and demonstrate impact. ” No matter your approach, measuring ROI takes integrated planning and involves tying content and evaluation strategies together. It starts with your content. Photo by Derek Lyons.

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J Campbell Social Marketing

DECEMBER 3, 2018

Today’s topic – Digital content strategy! Do you have a well-defined plan and strategy for the content you are going to share on digital channels in 2019? Why is having a Digital Content Strategy for your nonprofit crucial to success heading into 2019?

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Kivi's Nonprofit Communications Blog

AUGUST 14, 2018

Just like with everything else in nonprofit marketing, you need a reason for creating content – a goal. Are you creating content to. A content strategy can do all of these things, but you need to pick the primary goal, so that you have something to build your strategy around. And you aren’t alone in using content marketing as a strategy. HOMEWORK: Define a goal or two for your content strategy. The post What Are Your Content Marketing Goals?

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SocialButterfly

NOVEMBER 13, 2012

Coca-Cola achieves that with Coca-Cola Journey largely thanks to its smart packaging and display of quality content. As Laura Kisailus of Forum One recently posted, “ Visual media reigns supreme…consider the packaging of your content across the social web.”

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Kivi's Nonprofit Communications Blog

MAY 25, 2017

Repurposing your content is essential to your success. You don’t have enough time to create original content constantly, and your community needs to hear your messages and calls to action in clear and consistent ways over and over anyway.

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J Campbell Social Marketing

DECEMBER 4, 2018

What are some challenges other storytellers have with creating and curating content? Here are the top 5 challenges that I see faced by nonprofit digital storytellers when creating and curating fantastic digital content.

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Kivi's Nonprofit Communications Blog

MAY 17, 2017

We talk a lot about repurposing content here. Because when you master the art of repurposing you’ll get more opens, more clicks, more engagement, and more great content. Repurposing is how nonprofits can produce a lot of great content even with a small staff.

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Kivi's Nonprofit Communications Blog

AUGUST 6, 2012

Mapping and Merging Your Content Strategy. As part of my new book, I’m working out several easy (I hope) systems that nonprofits can use to develop content strategies and manage their editorial calendars. Mapping Your Content Strategy.

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Kivi's Nonprofit Communications Blog

JANUARY 5, 2012

Last month, I asked you to take a quick poll on what you found most challenging about content marketing. By far, the biggest problems are lack of staff time or budget to produce content, followed by producing the kind of content that engages supporters/clients. Content Marketin

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Kivi's Nonprofit Communications Blog

MAY 13, 2013

Content Marketing Copywriting Nonprofit Communications Publication Management repurposing We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

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Kivi's Nonprofit Communications Blog

SEPTEMBER 10, 2018

Video Content. Media outlets are always searching for online content that enhances the news story. It’s a great example of what media types are looking for in the way of digital content. Updated Content. Ways to access your content online should be clear and direct.

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Public Sector Marketing 2.0

NOVEMBER 20, 2014

284 million monthly active users –>This is people actually using the platform and creating content on a regular basis. Many have praised this kind of democratization of content online (i.e. There are major downsides to content democratization.

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Kivi's Nonprofit Communications Blog

FEBRUARY 28, 2019

Kivi will share some content marketing tips and some more ideas on how to stay CALM not BUSY. The post Good Things in March: Content Marketing Campaigns, Professional Development, and a Pass Sale appeared first on Kivi's Nonprofit Communications Blog.

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J Campbell Social Marketing

DECEMBER 19, 2017

Did you find it challenging to create and share content that garnered engagement and elicited a response? . A frequent challenge that I heard from nonprofits this past year was not being able to create and/or curate enough content to post on social media.

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Kivi's Nonprofit Communications Blog

DECEMBER 6, 2012

For example, what is “content marketing” and why should nonprofits shift toward it? With inbound marketing , however, you create content that people want, they identify themselves as being interested in your topics, and they actively ask you to communicate with them.

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Kivi's Nonprofit Communications Blog

NOVEMBER 15, 2012

If you know of an agency that serves homeless people with good content for that clientele on their website, please share in the comments! Your old assumptions about who consumes what kind of content just don’t work anymore.

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Kivi's Nonprofit Communications Blog

NOVEMBER 12, 2018

What type of cuisine (content) are you going to serve? By picking a limited set of keywords, you can focus the majority of your content around those general topics. Can you list up to ten keywords or phrases that represent your content niche? The post Defining Your Niche Is an Essential Part of Your Content Strategy appeared first on Kivi's Nonprofit Communications Blog. Content Marketing Copywriting Nonprofit Communications Nonprofit Marketing Strategy

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Social Media Bird Brain

APRIL 16, 2014

Engagement comes from content. And the most often given advice about content? What is good content? audial communications content funny informative inviting NGO presentation relevance Small nonprofit social media timeliness touching visual

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Kivi's Nonprofit Communications Blog

JULY 10, 2013

We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

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Kivi's Nonprofit Communications Blog

APRIL 25, 2013

Content Marketing Nonprofit Communications Nonprofit Marketing Strategy Trends Video We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

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Social Media Bird Brain

FEBRUARY 12, 2014

In social media, content curation is slightly different: "Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a. Beth Kanter content Content management Content marketing Curator Digital curation small nonprofits social media Twitter Image via FreeFoto.com Art and museum curators are professionals at putting together exhibits.

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Kivi's Nonprofit Communications Blog

MARCH 28, 2018

We recently started working with a healthcare nonprofit that wanted to take a fresh approach to its communications and marketing content. It had a consistent and well-constructed content calendar, a segmented email list, and a top-notch CRM.

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Kivi's Nonprofit Communications Blog

APRIL 9, 2013

Content Marketing Copywriting Creative Ideas Ideas for Nonprofit Writers Nonprofit Communications nptech #13NTC We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved!

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Kivi's Nonprofit Communications Blog

MAY 9, 2018

Stop Wasting Time with Bad Content. Does your content capture imagination? ” If not, then you should join Peter Panepento TOMORROW for: The 6 Problems That Plague Nonprofit Content…And How to Solve Them. Does it spark emotions?

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Social Media Bird Brain

SEPTEMBER 3, 2014

Give it a look: Why Content Marketing Fails from Rand Fishkin. Anton Herasymenko content customer service small nonprofits social media This slideshow by Rand Fishkin lays out a lot of what I''ve been trying to say about engagement and using social media to its most beneficial. Update on Adventures in Customer Service You may remember I said I couldn''t recommend Readymag because their customer service wasn''t up to par. Very soon after, I got a couple of emails.

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Kivi's Nonprofit Communications Blog

MARCH 30, 2012

Robert talks about how VolunteerMatch has moved away from paid advertising toward content marketing — creating multimedia content that draws people in. what questions do you have about VolunteerMatch’s content marketing strategy?

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Kivi's Nonprofit Communications Blog

NOVEMBER 8, 2012

and “lack of time to produce quality content” is the biggest challenge nonprofit communicators are facing, with almost 52% of the 300+ who have taken the survey picking that answer out of a list of a dozen choices. The role of content marketing in achieving those goals.

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Kivi's Nonprofit Communications Blog

JUNE 20, 2012

I’ve been working on ways to explain how a nonprofit’s content marketing strategy is different from all the same old nonprofit communications you may have been publishing all along. Content Marketing Nonprofit Communications Nonprofit Marketing Strategy

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Kivi's Nonprofit Communications Blog

DECEMBER 16, 2011

What are your biggest nonprofit content marketing challenges? I’d love to know what you think is hard about content marketing in the nonprofit world, so I created a quick poll: ( Don’t see the poll?

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Kivi's Nonprofit Communications Blog

JUNE 12, 2012

"Content Marketing" is confusing. As I’ve mentioned, I am writing my second book, and the working title is “Content Marketing for Nonprofits: The So What, Who Cares Guide to Creating Memorable Messaging that Educates, Motivates, and Raises Money.”

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Kivi's Nonprofit Communications Blog

JULY 19, 2012

Evergreen Content - Why You Need It and Where It Goes. Evergreen content is information that stays fresh from season to season, much like an evergreen tree. Evergreen content often takes these forms: How to articles or tutorials. How Does Your Nonprofit Use Evergreen Content?

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Kivi's Nonprofit Communications Blog

DECEMBER 24, 2012

Nonprofits have always embraced content marketing. All that stuff you’ve been creating for years – newsletter articles, direct mail letters, press releases – is content. Content Marketing Nonprofit CommunicationsHappy Holidays!

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Kivi's Nonprofit Communications Blog

FEBRUARY 21, 2011

I’m working on a new e-book for nonprofit communicators on managing content, as well as some new webinars in May and June, and would love to highlight your story and tips in them. How do you keep all those content buckets (website, email, Facebook, etc.)

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