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Today’s topic – Digital content strategy! Do you have a well-defined plan and strategy for the content you are going to share on digital channels in 2019? Why is having a Digital Content Strategy for your nonprofit crucial to success heading into 2019? By putting relevant content out to your audience on a consistent basis, you are proving that you are a go-to resource and a nonprofit worth supporting in the long run. MORE
The post How Your Nonprofit’s Personality Influences Content appeared first on Kivi's Nonprofit Communications Blog. Content Marketing Copywriting Nonprofit CommunicationsPhoto: Food Network. How many people do you think really watch cooking shows just for the recipes? Most are watching because they like the chef/host or at least want to see what they will do next. MORE
Today, Coca-Cola is taking its digital communications to a new level,” said Clyde Tuggle, Senior Vice President and Chief Public Affairs and Communications Officer, The Coca-Cola Company. “ Coca-Cola Journey is the most ambitious digital project Coca-Cola has ever undertaken, and we are doubling-down on our commitment to be a quality publisher of compelling content. Coca-Cola achieves that with Coca-Cola Journey largely thanks to its smart packaging and display of quality content. MORE
Nonprofits have things they need to talk about but only have a limited amount of time to put into social media, thus we need to talk about social media content creation in a very practical way. We also talked about how to create content that’s really relevant to people, which is absolutely essential for social media engagement. Finally, we talked about content repurposing. What questions do you have about social media content creation and strategy? MORE
Do you ever feel like you are grasping at straws when it comes to creating content for all of your social media platforms? . When creating content for each social media platform, think of each as a separate country, with a distinct language, culture, etiquette, and inhabitants. MORE
Content Marketing Nonprofit Communications Nonprofit Marketing Strategy Trends Video We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. MORE
Tip of the hat to Marketing Profs for framing content marketing—how your nonprofit can use content to build strong relationships with target audiences—in terms of this delightful cooking-themed info-doodle. Fresh content retains its natural flavor. Avoid stale or processed content, your supporters will know it and hate it. Present content that pleases your supporters’ palates, and leaves them wanting more! If you curate content, curate the good stuff. MORE
As I watch nonprofits embracing content marketing as a strategy, I see a few places where they just aren’t quite getting it right. I think that’s because they are ignoring five truths about successful content marketing. TRUTH 1: Good content marketing is more about the objective than the content itself. Content is just content. What makes something content marketing is your ability to use content to achieve a marketing objective. MORE
Permission-Based Marketing and Content Marketing are the two most popular marketing strategies in the nonprofit sector, according to our Nonprofit Communications Trends Report research. You can also use content marketing without an opt-in mailing list. Nonprofit Content Marketing MORE
Why should you repurpose your content? Because when you master the art of repurposing, you’ll get more opens…more clicks…more engagement…and more great content…with LESS work for you! Repurposing is how nonprofits can produce a lot of great content even with a small staff. There is a right way to reuse your content to get the results you want. Join us for: The Communications Directors’ Guide to Repurposing Content. MORE
Several different donor surveys point to this kind of content being most wanted: Results. Nonprofit Content MarketingYour first job as a nonprofit communicator, and your most important one, is to know who you are talking to, or writing for, at all times. MORE
The most difficult part is creating good content, content your subscribers want to read. For many organizations, simply getting an e-newsletter out regularly, with enough content — let alone enough good content — is a win. Writing enough good, timely content to fill a monthly newsletter was simply not an option for our overburdened staff. Unfortunately, blog traffic in every other month (when we curated newsletter content) flatlined. MORE
Repurposing your content is essential to your success. You don’t have enough time to create original content constantly, and your community needs to hear your messages and calls to action in clear and consistent ways over and over anyway. Repurposing content makes sense, and it works! Plan for about a third of those slots to contain original content. Plan for another third to contain repurposed content (either from that first third or older content). MORE
In social media, content curation is slightly different: "Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a. Beth Kanter content Content management Content marketing Curator Digital curation small nonprofits social media Twitter Image via FreeFoto.com Art and museum curators are professionals at putting together exhibits. MORE
Last month, I asked you to take a quick poll on what you found most challenging about content marketing. By far, the biggest problems are lack of staff time or budget to produce content, followed by producing the kind of content that engages supporters/clients. Content MarketingLooks like I have my marching orders for writing some new blog posts! MORE
John Haydon gave me a great challenge: Share 9 content marketing tips. When you’ve written a 100,000-word book about nonprofit content marketing , boiling it down to your favorite 9 tips is a challenge. 3 “musts” for better content marketing: Listen and understand your audience. Repurpose content, you’re a media mogul. Content Marketing E-Newsletters Nonprofit Communications Nonprofit Marketing Strategy MORE
For example, what is “content marketing” and why should nonprofits shift toward it? Here’s how I define content marketing for nonprofits: Content marketing for nonprofits is creating and sharing relevant and valuable content that attracts, educates, motivates, and inspires your participants, supporters, and influencers so that they can help you achieve your mission. Content Crossword by BigStock. MORE
Those insights enable you to shape compelling messages/content to frame your calls to action AND the best channels to carry them to your network. Connect First. Hold your horses on channels. That’s what I urged the fundraisers at this week’s Practical Planned Giving Conference (PPGC) to do, even though the conference was all about multichannel marketing. Like you, I’m often pressured by bosses and boards of the our client orgs to go multichannel. MORE
There are many ways to re-purpose and recycle the great content that you already have, with a few tweaks and a fresh coat of paint. . Look over your posts, tweets, articles, videos, photos, and other types of content that you have shared over the past three months. MORE
When you do that sorting, sifting, and sharing, it’s called “curating content&# in today’s marketing language. But measured doses of promoting other people’s stuff is very, very good for you for the reasons I’ve mentioned above, and many others (like it saves you time, because you don’t have to create all the content yourself). If you want more on curating content right now, skip on over to Beth Kanter’s Scoop.it MORE
The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority. We also found a big gap in the mastery of content marketing skills in this year’s research between effective and less effective nonprofits. MORE
One important element of Search Engine Optimization (SEO) — in other words, getting Google to send traffic to your website — is how many other websites link to your content. What kind of content generates those links from other sites to your site? MORE
Curating content – or gathering resources published by others – is a great content marketing tool for nonprofits. It saves you from having to constantly create original content and positions your organization as a trusted source your followers can turn to for important information. But there are rules to curating content. ” You cannot copy whole chunks of content even if you link back to the original if you add no commentary of your own. MORE
How to create nonprofit social media content that actually converts? The 3 key elements of nonprofit social media content that drives people to action. If you don’t know what kind of content to post, I’ll show you how to figure it out. . MORE
Shape content to drive measurable actions and demonstrate impact. ” No matter your approach, measuring ROI takes integrated planning and involves tying content and evaluation strategies together. The next time you develop content for your website, think about how you can give it context, emphasize action (subscribes, downloads, pledges, shares, and more) and capture data points you can measure to add a touch of online advocacy. It starts with your content. MORE
Mapping and Merging Your Content Strategy. As part of my new book, I’m working out several easy (I hope) systems that nonprofits can use to develop content strategies and manage their editorial calendars. Mapping Your Content Strategy. Merging the Unknown into Your Content Strategy. You’ll need to make room in your editorial calendar for at least four different kinds of content that you can’t quite plan out in advance: Crisis communications. MORE
Give it a look: Why Content Marketing Fails from Rand Fishkin. Anton Herasymenko content customer service small nonprofits social media This slideshow by Rand Fishkin lays out a lot of what I''ve been trying to say about engagement and using social media to its most beneficial. Update on Adventures in Customer Service You may remember I said I couldn''t recommend Readymag because their customer service wasn''t up to par. Very soon after, I got a couple of emails. MORE
I saw this tweet from Mark Horvath of Invisible People and We Are Visible via Facebook yesterday: I followed up on Facebook with Mark and he said he couldn’t come up with any good examples of agencies that serve the homeless who actually had good content directed at homeless people on their websites. If you know of an agency that serves homeless people with good content for that clientele on their website, please share in the comments! MORE
Content Marketing Copywriting Nonprofit Communications Publication Management repurposing We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. MORE
I was fascinated to learn that 82% of all content sharing is done via copying and pasting according to Tynt, a service that tracks when people copy and paste content from 600,000 publishers’ sites. times the amount of content shared via social sharing buttons. Tynt analyzes 30 billion data points per month, and contends that the more content creators like you know about how people engage with their content, the more it can do to ensure they stick around longer. MORE
A few months ago, we talked about How Your Nonprofit’s Personality Influences Content and broke down why we need to see your nonprofit’s personality in your communications. Adding personality to your content is essential especially in the age social media. The post 6 Ways to Show More Personality in Your Content appeared first on Kivi's Nonprofit Communications Blog. Content Marketing Copywriting Nonprofit Communications MORE
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Copywriting MORE
How to create nonprofit social media content that converts? To determine if a nonprofit’s social media content is effective (as in, turns likes into action), I evaluate it on what I call the three Cs: Compelling, Consistent, Clear. . Social Media for Social Good Academy is opening soon! MORE
What type of cuisine (content) are you going to serve? By picking a limited set of keywords, you can focus the majority of your content around those general topics. Can you list up to ten keywords or phrases that represent your content niche? The post Defining Your Niche Is an Essential Part of Your Content Strategy appeared first on Kivi's Nonprofit Communications Blog. Content Marketing Copywriting Nonprofit Communications Nonprofit Marketing Strategy MORE
You make a lot of content. But are you using that content well? Are you fully implementing a content marketing strategy? To go from plain ol’ content to content marketing, you need to do two things: First, put that content into a format that people will find attractive and relevant. Second, use that content to further your marketing objectives. You put out a lot of content, but you are really just talking to the same people all the time. MORE
Learn why content offers work, what things to keep in mind as you create content, and some content ideas that donors will love! The post Content Offers Donors Love – Episode 6 appeared first on MarketSmart, LLC |. Learn more about MarketSmart at [link]. MORE
Many nonprofits already use video and audio as part of its content mix. However, with limited resources — and multiple audiences that you need to reach — it’s likely that you need to lean on text for most of your content. Take a look at the written content created by many nonprofits, and you’re greeted with walls of text that intimidate readers. Similar to a quiz, a checklist gives readers of informational content something to do. MORE
Engagement comes from content. And the most often given advice about content? What is good content? audial communications content funny informative inviting NGO presentation relevance Small nonprofit social media timeliness touching visual Make it good. But what, exactly does that mean? MORE
What are some challenges other storytellers have with creating and curating content? Here are the top 5 challenges that I see faced by nonprofit digital storytellers when creating and curating fantastic digital content. This is a tricky one, but it goes without saying that you need buy-in from staff or supervisors about the kind of content that you want to create and share on digital platforms. MORE
People usually read just 20% of any content that’s 100 words long or more. Here are six ways to up the odds that your nonprofit’s content is read, digested and acted on: . Craft clear and compelling headlines that lead readers into the rest of your content. Structure your content with the most important elements first. It’s always a “less is more” scenario with content creation. It’ll take you about two minutes to read this. MORE
Just like with everything else in nonprofit marketing, you need a reason for creating content – a goal. Are you creating content to. A content strategy can do all of these things, but you need to pick the primary goal, so that you have something to build your strategy around. And you aren’t alone in using content marketing as a strategy. HOMEWORK: Define a goal or two for your content strategy. The post What Are Your Content Marketing Goals? MORE
Yesterday, I shared some data on how people still want to hear from you and the types of content they said they wanted. Today we’ll look at what Facebook thinks is “meaningful content.” ” They suggest you create content that is: 1. MORE
July 9: The Communications Directors’ Guide to Repurposing Content with Kivi Leroux Miller. Budget-Friendly Webinar] Learn how to master the art of reusing your content to help you save time and be more successful. Here’s what’s happening this month at Nonprofit Marketing Guide…. MORE
We talk a lot about repurposing content here. Because when you master the art of repurposing you’ll get more opens, more clicks, more engagement, and more great content. Repurposing is how nonprofits can produce a lot of great content even with a small staff. Join us next Tuesday, May 23rd for our next budget-friendly webinar : The Communications Directors’ Guide to Repurposing Content. When to schedule repurposed content into your editorial calendar. MORE
Content Related Topics 
Kivi's Nonprofit Communications Blog
OCTOBER 22, 2020
Several different donor surveys point to this kind of content being most wanted: Results. Nonprofit Content MarketingYour first job as a nonprofit communicator, and your most important one, is to know who you are talking to, or writing for, at all times.
Kivi's Nonprofit Communications Blog
SEPTEMBER 26, 2018
Curating content – or gathering resources published by others – is a great content marketing tool for nonprofits. It saves you from having to constantly create original content and positions your organization as a trusted source your followers can turn to for important information. But there are rules to curating content. ” You cannot copy whole chunks of content even if you link back to the original if you add no commentary of your own.
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Kivi's Nonprofit Communications Blog
FEBRUARY 21, 2019
You make a lot of content. But are you using that content well? Are you fully implementing a content marketing strategy? To go from plain ol’ content to content marketing, you need to do two things: First, put that content into a format that people will find attractive and relevant. Second, use that content to further your marketing objectives. You put out a lot of content, but you are really just talking to the same people all the time.
J Campbell Social Marketing
JANUARY 11, 2021
How to create nonprofit social media content that converts? To determine if a nonprofit’s social media content is effective (as in, turns likes into action), I evaluate it on what I call the three Cs: Compelling, Consistent, Clear. . Social Media for Social Good Academy is opening soon!
Kivi's Nonprofit Communications Blog
JANUARY 23, 2019
The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority. We also found a big gap in the mastery of content marketing skills in this year’s research between effective and less effective nonprofits.
Kivi's Nonprofit Communications Blog
JANUARY 22, 2020
Permission-Based Marketing and Content Marketing are the two most popular marketing strategies in the nonprofit sector, according to our Nonprofit Communications Trends Report research. You can also use content marketing without an opt-in mailing list. Nonprofit Content Marketing
iMarketSmart
AUGUST 17, 2017
Learn why content offers work, what things to keep in mind as you create content, and some content ideas that donors will love! The post Content Offers Donors Love – Episode 6 appeared first on MarketSmart, LLC |. Learn more about MarketSmart at [link].
Kivi's Nonprofit Communications Blog
OCTOBER 17, 2018
A few months ago, we talked about How Your Nonprofit’s Personality Influences Content and broke down why we need to see your nonprofit’s personality in your communications. Adding personality to your content is essential especially in the age social media. The post 6 Ways to Show More Personality in Your Content appeared first on Kivi's Nonprofit Communications Blog. Content Marketing Copywriting Nonprofit Communications
J Campbell Social Marketing
AUGUST 31, 2020
Do you ever feel like you are grasping at straws when it comes to creating content for all of your social media platforms? . When creating content for each social media platform, think of each as a separate country, with a distinct language, culture, etiquette, and inhabitants.
Kivi's Nonprofit Communications Blog
AUGUST 14, 2018
Just like with everything else in nonprofit marketing, you need a reason for creating content – a goal. Are you creating content to. A content strategy can do all of these things, but you need to pick the primary goal, so that you have something to build your strategy around. And you aren’t alone in using content marketing as a strategy. HOMEWORK: Define a goal or two for your content strategy. The post What Are Your Content Marketing Goals?
Kivi's Nonprofit Communications Blog
MARCH 19, 2019
As I watch nonprofits embracing content marketing as a strategy, I see a few places where they just aren’t quite getting it right. I think that’s because they are ignoring five truths about successful content marketing. TRUTH 1: Good content marketing is more about the objective than the content itself. Content is just content. What makes something content marketing is your ability to use content to achieve a marketing objective.
Kivi's Nonprofit Communications Blog
MAY 24, 2018
Many nonprofits already use video and audio as part of its content mix. However, with limited resources — and multiple audiences that you need to reach — it’s likely that you need to lean on text for most of your content. Take a look at the written content created by many nonprofits, and you’re greeted with walls of text that intimidate readers. Similar to a quiz, a checklist gives readers of informational content something to do.
J Campbell Social Marketing
DECEMBER 3, 2018
Today’s topic – Digital content strategy! Do you have a well-defined plan and strategy for the content you are going to share on digital channels in 2019? Why is having a Digital Content Strategy for your nonprofit crucial to success heading into 2019? By putting relevant content out to your audience on a consistent basis, you are proving that you are a go-to resource and a nonprofit worth supporting in the long run.
Kivi's Nonprofit Communications Blog
MAY 31, 2018
The post How Your Nonprofit’s Personality Influences Content appeared first on Kivi's Nonprofit Communications Blog. Content Marketing Copywriting Nonprofit CommunicationsPhoto: Food Network. How many people do you think really watch cooking shows just for the recipes? Most are watching because they like the chef/host or at least want to see what they will do next.
Kivi's Nonprofit Communications Blog
MAY 25, 2017
Repurposing your content is essential to your success. You don’t have enough time to create original content constantly, and your community needs to hear your messages and calls to action in clear and consistent ways over and over anyway. Repurposing content makes sense, and it works! Plan for about a third of those slots to contain original content. Plan for another third to contain repurposed content (either from that first third or older content).
J Campbell Social Marketing
JANUARY 25, 2021
How to create nonprofit social media content that actually converts? The 3 key elements of nonprofit social media content that drives people to action. If you don’t know what kind of content to post, I’ll show you how to figure it out. .
J Campbell Social Marketing
DECEMBER 4, 2018
What are some challenges other storytellers have with creating and curating content? Here are the top 5 challenges that I see faced by nonprofit digital storytellers when creating and curating fantastic digital content. This is a tricky one, but it goes without saying that you need buy-in from staff or supervisors about the kind of content that you want to create and share on digital platforms.
Kivi's Nonprofit Communications Blog
APRIL 18, 2019
Nonprofits have things they need to talk about but only have a limited amount of time to put into social media, thus we need to talk about social media content creation in a very practical way. We also talked about how to create content that’s really relevant to people, which is absolutely essential for social media engagement. Finally, we talked about content repurposing. What questions do you have about social media content creation and strategy?
Kivi's Nonprofit Communications Blog
AUGUST 6, 2012
Mapping and Merging Your Content Strategy. As part of my new book, I’m working out several easy (I hope) systems that nonprofits can use to develop content strategies and manage their editorial calendars. Mapping Your Content Strategy. Merging the Unknown into Your Content Strategy. You’ll need to make room in your editorial calendar for at least four different kinds of content that you can’t quite plan out in advance: Crisis communications.
Kivi's Nonprofit Communications Blog
JULY 1, 2020
July 9: The Communications Directors’ Guide to Repurposing Content with Kivi Leroux Miller. Budget-Friendly Webinar] Learn how to master the art of reusing your content to help you save time and be more successful. Here’s what’s happening this month at Nonprofit Marketing Guide….
Kivi's Nonprofit Communications Blog
MAY 13, 2013
Content Marketing Copywriting Nonprofit Communications Publication Management repurposing We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
Kivi's Nonprofit Communications Blog
APRIL 16, 2020
Yesterday, I shared some data on how people still want to hear from you and the types of content they said they wanted. Today we’ll look at what Facebook thinks is “meaningful content.” ” They suggest you create content that is: 1.
Kivi's Nonprofit Communications Blog
MAY 17, 2017
We talk a lot about repurposing content here. Because when you master the art of repurposing you’ll get more opens, more clicks, more engagement, and more great content. Repurposing is how nonprofits can produce a lot of great content even with a small staff. Join us next Tuesday, May 23rd for our next budget-friendly webinar : The Communications Directors’ Guide to Repurposing Content. When to schedule repurposed content into your editorial calendar.
J Campbell Social Marketing
MARCH 11, 2020
There are many ways to re-purpose and recycle the great content that you already have, with a few tweaks and a fresh coat of paint. . Look over your posts, tweets, articles, videos, photos, and other types of content that you have shared over the past three months.
Kivi's Nonprofit Communications Blog
JANUARY 5, 2012
Last month, I asked you to take a quick poll on what you found most challenging about content marketing. By far, the biggest problems are lack of staff time or budget to produce content, followed by producing the kind of content that engages supporters/clients. Content MarketingLooks like I have my marching orders for writing some new blog posts!
Social Media Bird Brain
FEBRUARY 12, 2014
In social media, content curation is slightly different: "Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a. Beth Kanter content Content management Content marketing Curator Digital curation small nonprofits social media Twitter Image via FreeFoto.com Art and museum curators are professionals at putting together exhibits.
Kivi's Nonprofit Communications Blog
NOVEMBER 12, 2018
What type of cuisine (content) are you going to serve? By picking a limited set of keywords, you can focus the majority of your content around those general topics. Can you list up to ten keywords or phrases that represent your content niche? The post Defining Your Niche Is an Essential Part of Your Content Strategy appeared first on Kivi's Nonprofit Communications Blog. Content Marketing Copywriting Nonprofit Communications Nonprofit Marketing Strategy
Getting Attention
APRIL 24, 2013
People usually read just 20% of any content that’s 100 words long or more. Here are six ways to up the odds that your nonprofit’s content is read, digested and acted on: . Craft clear and compelling headlines that lead readers into the rest of your content. Structure your content with the most important elements first. It’s always a “less is more” scenario with content creation. It’ll take you about two minutes to read this.
Kivi's Nonprofit Communications Blog
DECEMBER 6, 2012
For example, what is “content marketing” and why should nonprofits shift toward it? Here’s how I define content marketing for nonprofits: Content marketing for nonprofits is creating and sharing relevant and valuable content that attracts, educates, motivates, and inspires your participants, supporters, and influencers so that they can help you achieve your mission. Content Crossword by BigStock.
Social Media Bird Brain
SEPTEMBER 3, 2014
Give it a look: Why Content Marketing Fails from Rand Fishkin. Anton Herasymenko content customer service small nonprofits social media This slideshow by Rand Fishkin lays out a lot of what I''ve been trying to say about engagement and using social media to its most beneficial. Update on Adventures in Customer Service You may remember I said I couldn''t recommend Readymag because their customer service wasn''t up to par. Very soon after, I got a couple of emails.
Kivi's Nonprofit Communications Blog
MAY 7, 2020
One important element of Search Engine Optimization (SEO) — in other words, getting Google to send traffic to your website — is how many other websites link to your content. What kind of content generates those links from other sites to your site?
Kivi's Nonprofit Communications Blog
NOVEMBER 15, 2012
I saw this tweet from Mark Horvath of Invisible People and We Are Visible via Facebook yesterday: I followed up on Facebook with Mark and he said he couldn’t come up with any good examples of agencies that serve the homeless who actually had good content directed at homeless people on their websites. If you know of an agency that serves homeless people with good content for that clientele on their website, please share in the comments!
Kivi's Nonprofit Communications Blog
APRIL 25, 2013
Content Marketing Nonprofit Communications Nonprofit Marketing Strategy Trends Video We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
Kivi's Nonprofit Communications Blog
JULY 10, 2013
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Copywriting
Getting Attention
FEBRUARY 21, 2013
I was fascinated to learn that 82% of all content sharing is done via copying and pasting according to Tynt, a service that tracks when people copy and paste content from 600,000 publishers’ sites. times the amount of content shared via social sharing buttons. Tynt analyzes 30 billion data points per month, and contends that the more content creators like you know about how people engage with their content, the more it can do to ensure they stick around longer.
Getting Attention
APRIL 12, 2012
Tip of the hat to Marketing Profs for framing content marketing—how your nonprofit can use content to build strong relationships with target audiences—in terms of this delightful cooking-themed info-doodle. Fresh content retains its natural flavor. Avoid stale or processed content, your supporters will know it and hate it. Present content that pleases your supporters’ palates, and leaves them wanting more! If you curate content, curate the good stuff.
SocialButterfly
OCTOBER 15, 2012
Shape content to drive measurable actions and demonstrate impact. ” No matter your approach, measuring ROI takes integrated planning and involves tying content and evaluation strategies together. The next time you develop content for your website, think about how you can give it context, emphasize action (subscribes, downloads, pledges, shares, and more) and capture data points you can measure to add a touch of online advocacy. It starts with your content.
Getting Attention
DECEMBER 1, 2011
The most difficult part is creating good content, content your subscribers want to read. For many organizations, simply getting an e-newsletter out regularly, with enough content — let alone enough good content — is a win. Writing enough good, timely content to fill a monthly newsletter was simply not an option for our overburdened staff. Unfortunately, blog traffic in every other month (when we curated newsletter content) flatlined.
Kivi's Nonprofit Communications Blog
SEPTEMBER 15, 2011
When you do that sorting, sifting, and sharing, it’s called “curating content&# in today’s marketing language. But measured doses of promoting other people’s stuff is very, very good for you for the reasons I’ve mentioned above, and many others (like it saves you time, because you don’t have to create all the content yourself). If you want more on curating content right now, skip on over to Beth Kanter’s Scoop.it
Getting Attention
SEPTEMBER 27, 2013
Those insights enable you to shape compelling messages/content to frame your calls to action AND the best channels to carry them to your network. Connect First. Hold your horses on channels. That’s what I urged the fundraisers at this week’s Practical Planned Giving Conference (PPGC) to do, even though the conference was all about multichannel marketing. Like you, I’m often pressured by bosses and boards of the our client orgs to go multichannel.
Social Media Bird Brain
APRIL 16, 2014
Engagement comes from content. And the most often given advice about content? What is good content? audial communications content funny informative inviting NGO presentation relevance Small nonprofit social media timeliness touching visual Make it good. But what, exactly does that mean?
SocialButterfly
NOVEMBER 13, 2012
Today, Coca-Cola is taking its digital communications to a new level,” said Clyde Tuggle, Senior Vice President and Chief Public Affairs and Communications Officer, The Coca-Cola Company. “ Coca-Cola Journey is the most ambitious digital project Coca-Cola has ever undertaken, and we are doubling-down on our commitment to be a quality publisher of compelling content. Coca-Cola achieves that with Coca-Cola Journey largely thanks to its smart packaging and display of quality content.
Kivi's Nonprofit Communications Blog
AUGUST 22, 2018
Why should you repurpose your content? Because when you master the art of repurposing, you’ll get more opens…more clicks…more engagement…and more great content…with LESS work for you! Repurposing is how nonprofits can produce a lot of great content even with a small staff. There is a right way to reuse your content to get the results you want. Join us for: The Communications Directors’ Guide to Repurposing Content.
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