Trending Sources

Repurpose Your Content for Consistent Storytelling

Kivi's Nonprofit Communications Blog

That repurposed content, or rerun because it was a television show, actually had a great response when it aired the second time. True story!

9 Content Marketing Tips for Nonprofits

Kivi's Nonprofit Communications Blog

John Haydon gave me a great challenge: Share 9 content marketing tips. Repurpose content, you’re a media mogul. Quick read, skimmable.

An #NpComm Showdown on Repurposing Content: Girl Scouts versus Boy Scouts

Kivi's Nonprofit Communications Blog

If you’re ever having an “off day,” these two organizations have a ton of content that’s guaranteed to bring a smile to any face. VERSUS. .

Get Your Nonprofit Content Read, Digested & Acted On—6 Steps

Getting Attention

People usually read just 20% of any content that’s 100 words long or more. Structure your content with the most important elements first.

Website Content for Homeless People?

Kivi's Nonprofit Communications Blog

If you know of an agency that serves homeless people with good content for that clientele on their website, please share in the comments!

3 Easy Ways Nonprofits Can Use Content Curation to Cure an Ailing Blog

J Campbell Social Marketing

Content curation! Content curation is the act of collecting, filtering and sharing the best information on a specific topic.

Downsides to the global democratization and sharing of content

Public Sector Marketing 2.0

284 million monthly active users –>This is people actually using the platform and creating content on a regular basis. So what?

Six Points for Good Content Leading to Engagement

Social Media Bird Brain

Engagement comes from content. And the most often given advice about content? What is good content? Make it good.

Lead 56

Content Marketing Challenges for Nonprofits

Kivi's Nonprofit Communications Blog

Last month, I asked you to take a quick poll on what you found most challenging about content marketing. Content Marketing

Content, THEN Channels, Follows Connection

Getting Attention

Those insights enable you to shape compelling messages/content to frame your calls to action AND the best channels to carry them to your network.

Format Your Content for Easy Sharing— Just 4 Doable Steps

Getting Attention

I was fascinated to learn that 82% of all content sharing is done via copying and pasting according to Tynt, a service that tracks when people copy and paste content from 600,000 publishers’ sites. times the amount of content shared via social sharing buttons. That’s 4.5 Making it easy always works.

16 Content Ideas Your Major and Planned Gift Donors Will Love


>> 5 Content Marketing Ideas that Inspire Action (With Examples). >> The post 16 Content Ideas Your Major and Planned Gift Donors Will Love appeared first on MarketSmart | . Infographics. Short, “self-contained” emails (with no hyperlinks) that include very brief updates. Podcasts. Quizzes. Simple games.

THIS is Why You Need a Content Strategy

Kivi's Nonprofit Communications Blog

Content Marketing Nonprofit Communications Nonprofit Marketing StrategySo I made this chart yesterday. What do you think? Great!

How to Create Enough Good Content (Case Study)

Getting Attention

The most difficult part is creating good content, content your subscribers want to read. Here’s how: THE CHORE. THE EXPERIMENT.

6 Foolproof Tips for Great Nonprofit Content

Fundraising 123

Creating great content is both art and science. Words are just one part of a two-pronged tool set for creating great content. Thanks!”

Shape Content for Action


Shape content to drive measurable actions and demonstrate impact. It starts with your content. Photo by Derek Lyons. On Digital Metrics.

Wow Experiences and Liquid Content


Coca-Cola achieves that with Coca-Cola Journey largely thanks to its smart packaging and display of quality content. Create liquid content.

How Content Marketing Is Different – The Terminology

Kivi's Nonprofit Communications Blog

For example, what is “content marketing” and why should nonprofits shift toward it? Content Crossword by BigStock. Help me!”

6 Steps to Stronger Relationships – Share Your Relevant, Valuable Content

Getting Attention

Inventory your content. Plan and launch your first content marketing campaign. Is content marketing one of your strategies?

Your 1 & Only Path to Content that Converts

Getting Attention

Stronger writing is the one and only path to nonprofit content that motivates people to listen and act. That one thing has to be be writing.

How Do You Manage Your Content Creation?

Kivi's Nonprofit Communications Blog

How do you keep all those content buckets (website, email, Facebook, etc.) What’s Your Content Creation Process?

Where Your Content Marketing Went Wrong

Social Media Bird Brain

Give it a look: Why Content Marketing Fails from Rand Fishkin. Anton Herasymenko content customer service small nonprofits social media This slideshow by Rand Fishkin lays out a lot of what I''ve been trying to say about engagement and using social media to its most beneficial. Very soon after, I got a couple of emails.

Video Interview: How the Nature Conservancy Gathers Content

Kivi's Nonprofit Communications Blog

Content Curation Content Marketing interview nature conservancyWhat questions would you like to ask Jenna? Let me know in the comments.

6 big recommendations from Abila’s donor loyalty study about content.


Content is money!” Show impact: Weave it into all of your communications content. ” That’s what Abila says.

How ASPCApro Manages Content Creation

Kivi's Nonprofit Communications Blog

They also discuss how they leave room for ideas from their community and are encouraging more community-generated content. ’&#.

How to Bring Great Content Home Every Time

Getting Attention

But… Are you investing the time and resource to polish that compelling content before you distribute it? Of course not. Copywriting

Creating Content on the Topics You Want to be Known for

Kivi's Nonprofit Communications Blog

Content Marketing Copywriting Ideas for Nonprofit Writers Nonprofit Communications Nonprofit Marketing Strategy We''ve Moved! We''ve Moved!

How Long Should Content Be?

Kivi's Nonprofit Communications Blog

We''ve Moved! Update your Reader Now. We''ve Moved! Update your Reader Now. Copywriting

Curating Content: Why You Should Promote Other People’s Stuff

Kivi's Nonprofit Communications Blog

When you do that sorting, sifting, and sharing, it’s called “curating content&# in today’s marketing language. If you want more on curating content right now, skip on over to Beth Kanter’s page on Content Curation , the best single resource I’ve found so far on the topic for nonprofits.

What’s a Reasonable Amount of Content to Produce?

Kivi's Nonprofit Communications Blog

This begs the question, “What is a reasonable amount of quality content to expect from a nonprofit communicator?” Plain and simple.

Content Marketing for Nonprofits, Explained [Video]

Kivi's Nonprofit Communications Blog

Content Marketing Nonprofit Communications Nonprofit Marketing Strategy Trends Video We''ve Moved! Update your Reader Now. We''ve Moved!

How to Get the Most from Your Evergreen Content

Kivi's Nonprofit Communications Blog

Take your evergreen content and repurpose it! Last week, I talked about what evergreen content is, why you need it, and where to use it.

The Four Ts of Content Consistency

Diva Marketing Blog

Let’s look at this from a slightly different point of view: content consistency. . I look at content consistency from two perspectives.

Words Or Video … Content Still King

The Agitator

Seth Godin blogged recently that while the web was built on words, today’s internet is built on video … “Much more difficult to create well, far more impact when it works.” ” He argues that professionalism still matters, even if anyone with a smartphone can make a video. A great video on your site isn’t enough.

7 Tips to Help You Focus in Age of Distraction: Are You Content Fried? — Beth Kanter Guest Post

Getting Attention

This morning I learned a new word for information overload – “content fried” from a colleague at the Packard Foundation. Mindmap: Jane Genovese.

7 Ways to Repurpose Old Content into New

Kivi's Nonprofit Communications Blog

And now, with social media, you may be producing content for a blog, video channel, Flickr group, podcast, Twitter feed and Facebook page.

5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

5 Ways to Build Online Authority Using Content Marketing. Create Content in the Form of a Blog. About Paul Chaney.

Poll: What’s Hard about Nonprofit Content Marketing?

Kivi's Nonprofit Communications Blog

What are your biggest nonprofit content marketing challenges? Click here ). Love the daily blogging? Great!

Junction C: Where Creating and Curating Meet Content and Conversation

Kivi's Nonprofit Communications Blog

Pune Dracker , Director of Content and Editorial Services, and Valerie Sheppard, Director of E-Learning, ASPCA Pro. What do you think?

Tips for Sharing Curated Content (the Good Stuff You Find)

Kivi's Nonprofit Communications Blog

Add a little bit of content of your own to connect the pieces you are curating into a more complete picture. Always Give Credit. Great!