Curating Content Versus Stealing It
Kivi's Nonprofit Communications Blog
SEPTEMBER 26, 2018
Curating content – or gathering resources published by others – is a great content marketing tool for nonprofits. It saves you from having to constantly create original content and positions your organization as a trusted source your followers can turn to for important information. But there are rules to curating content. ” You cannot copy whole chunks of content even if you link back to the original if you add no commentary of your own.