How to Go from “Plain Content” to “Content Marketing”
Kivi's Nonprofit Communications Blog
FEBRUARY 21, 2019
You make a lot of content. But are you using that content well? Are you fully implementing a content marketing strategy? To go from plain ol’ content to content marketing, you need to do two things: First, put that content into a format that people will find attractive and relevant. Second, use that content to further your marketing objectives. You put out a lot of content, but you are really just talking to the same people all the time.