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The Role of the Free Agent and Fundraising


From a contract standpoint, I usually read “free agent&# as an independent consultant–however, that is NOT what is meant in this discussion. I think customer relationship management is important here.

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Get More from Your Donor Database

Getting Attention

That’s why I’ll be blogging lots of tips, tools and case studies on building out and using your database(s) to improve your supporter’s experience in 2014—via segmentation, serving customization content and personalization. Welcome to guest blogger, James Porter.