Getting Ahead at Your Nonprofit or Mission-Driven Company
Cause Related Marketing
JUNE 3, 2013
Those who were true believers in this company’s cause were considered idea leaders and influenced how other employees viewed their work,” said John Bingham, the lead author of the study and a professor of organizational leadership and strategy at BYU Marriott School of Management, but like yours truly, a alumnus of the University of Utah. “If That means nonprofit causes, but also companies like Whole Foods, Patagonia, and the Body Shop. Cause-Related Marketing does a world of good.