Getting Ahead at Your Nonprofit or Mission-Driven Company

Cause Related Marketing

Those who were true believers in this company’s cause were considered idea leaders and influenced how other employees viewed their work,” said John Bingham, the lead author of the study and a professor of organizational leadership and strategy at BYU Marriott School of Management, but like yours truly, a alumnus of the University of Utah. “If That means nonprofit causes, but also companies like Whole Foods, Patagonia, and the Body Shop. Cause-Related Marketing does a world of good.

Can Soda Companies Engage in Social Marketing?

Social Marketing and Social Change

From The Wall Street Journal , “Under the voluntary agreement…the companies said they would market and distribute their drinks in a way that should help steer consumers to smaller portions and zero- or low-calorie drinks. And what would a social marketer be doing instead?

Trending Sources

The top 10 signs that it’s time to fire your employer

iMarketSmart

Fundraising Major Giving Planned Giving Charities charity charity blog company culture company goals ngo blogs nonprofit culture nonprofit marketing nonprofit organization cultures npo company culture Philanthropy philanthropy blog quitting your job signs that it's time to quitMost people I know are actually willing to earn less money as long as they love their job. Are you one of them? Do you love your job? If not, why? Does your organization stink?

McDonald’s Lesson to Companies: Charity, Impact Better be on the Menu

Selfish Giving

Compare that to the one percent of pre-tax profits that generous companies donate to good causes. Company donations only cover ten to twenty percent of houses’ operating costs. There are so many lessons here for companies. McDonald’s has a public relations problem.

Ep205: This Waste Disposal Company Gives Nonprofits Trash Bags Full of Money

Selfish Giving

Today on CauseTalk Radio, Megan and I talk to James Mitchener , Marketing Manager at Waste Industries , about the Full Circle Project , a customer-driven fundraiser that to-date has donated nearly $1 million to charities in nine need areas.

Teva’s BOGO Cause Marketing Returns Company's Philanthropy to its Watery Origins

Cause Related Marketing

Teva, the footwear company, started out making sandals for Colorado River Guides. But as the company grew the footprint of its corporate philanthropy got ever-wider and more diffuse. Cause-Related Marketing does a world of good.

Companies that Rank High in CSR Also Known for Cause Marketing

Cause Related Marketing

On October 18 2011 I wrote a post about the Boston College Center for Corporate Citizenship 2011 CSR Index and how by my reckoning six of the top ten and 33 of the 50 companies listed did at least some cause marketing. What companies make up the the "six" of the top ten and "33" of the 50? Some of these firms may have done cause marketing that I’m unaware of. By the same token, the Alden Keene Cause Marketing Database has more than 5,000 cause marketing images.

Five Steps To Nurture a 30-Year Cause Marketing Relationship

Cause Related Marketing

and thereby begged the question, what does it takes to have a multi-decade cause marketing relationship between a cause and a sponsor? Too many cause marketing relationships, in my estimation, resemble speed-dating more than long-term marriage. There can be good reasons for short-term cause marketing relationships. Cause marketing trades on the trust that people, usually consumers, put in the cause and the sponsor. Cause-Related Marketing does a world of good.

Good Works! is a Great Book for Companies & Causes

Selfish Giving

There’s a great new book out for cause and corporate marketers: Good Works! Marketing and Corporate Initiatives that Build a Better World…and the Bottom Line. The authors also include a useful section at the end on When Should Cause-Related Marketing be Considered.

Innovative Cause Marketing 'Inventory'

Cause Related Marketing

Selling cause marketing sponsorships… like selling radio or television airtime… means selling the intangible. Keep brainstorming and other cause marketing inventory will become plain. A really fun kind of alternate cause marketing inventory came across my desk recently. But, to my knowledge, no one had ever sold it as a part of a cause marketing sponsorship til now. Cause-Related Marketing does a world of good.

Kaizen and Cause Marketing

Cause Related Marketing

Few companies or nonprofits… in Japan or anywhere else… are likely to survive if they don’t practice some version of kaizen. And it’s precisely the word to describe what Toyota’s marketing department practiced with its cause marketing effort called “ Meals Per Hour ,” which is a video about the people of Rockaways, New York in the wake of Superstorm Sandy in October 2012. Cause-Related Marketing does a world of good.

Cause Marketing for the Disrespected

Cause Related Marketing

And so I’m not surprised that an online timeshare sales service is trying cause marketing to dress up its reputation. Public cynicism about market sectors that have been broadly tarred isn’t just a problem for companies. and more Having taken those credibility-boosting measures, cause marketing is one of the few promotional vehicles left to Buyatimeshare.com. Cause-Related Marketing does a world of good.

The Five Habits of Great Cause Marketers

Cause Related Marketing

So what are five habits that you as a cause marketer should adopt? You should habitually stay abreast of cause marketing trends and changes. You should habitually think about ways to improve your cause marketing campaigns. You should habitually spend time in the company of your constituents gauging what’s meaningful to them about your cause, your sponsors, and your cause marketing. Cause-Related Marketing does a world of good.

Two New Surveys Show Consumers Expect and Support Cause Marketing

Cause Related Marketing

Two surveys out this week uncover new insights about the push and pull of cause marketing. In the first, the Cause Marketing Forum looks for million-dollar cause marketing campaigns at checkout and finds 63 of them generating a total of $358.4 The Cause Marketing Forum is meeting in Chicago so I haven’t had the chance to talk with them, but I suspect that in the years to come this survey will turn up much bigger numbers. Cause-Related Marketing does a world of good.

Can Cause Marketing Start a Cultural Meme?

Cause Related Marketing

A fishing lodge on the Kenai Peninsula called Alaska Hooksetters thinks that might be partly a marketing problem, and so it just started promoting a catch and release approach to King Salmon called “ Spawn On ” that features its own logo and Facebook page. Finally, it seems to me that this is more of persuasion problem than a marketing problem; a question of making a meme in parts of America a behavior in the Kenai. Cause-Related Marketing does a world of good.

Another Benefit to Cause Marketing: Better Supplier Pricing

Cause Related Marketing

Two professors at the Ohio State University have a new take on the benefits of cause marketing; it helps keep supplier pricing in check. Their paper, called “ A Supply-Side Explanation for the Use of Cause Marketing ” by Anil Arya and Brian Mittendorf, starts with the proposition that, “firm profits under simple(non-strategic) corporate philanthropy wherein the firm pledges a donation amount to charity. They also advise companies not to make their cause marketing universal.

Five Bad Habits of Cause Marketers

Cause Related Marketing

On Monday I posted about five good habits of great cause marketers. But cause marketers. Here, then, are five bad habits that too many cause marketers have. Immature people, like immature cause marketers, almost always struggle with what scientists call ‘confirmation bias.’ Confirmation bias leads to bad science and bad cause marketing. We’re talking about cause marketing here, which many people consider to be inherently shallow.

Cause Marketing and Your Crowdfunding Project

Cause Related Marketing

In its April 2013 issue, Fast Company reviews the numbers at the alpha crowdfunding site Kickstarter and they’re crazy: 86 million unique visitors, 2.2 Fast Company says that in 2012, 82 percent of the projects used video to tell their story. One option is use cause marketing. Shehinx used Kickstarter to launch the company. Without testing the idea in some kind of A-B test, you can’t conclude that Shethinx wouldn’t have worked without the cause marketing BOGO.

4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

Ideally, if a nonprofit had the staff, time, and money to fully individualize marketing, that nonprofit would. So, what’s a nonprofit marketer to do? Individualizing marketing per donor is an impossible feat. However, making marketing feel personal is a different story.

Cause Talk Radio Ep52: #CMF13: Where Companies and Causes Meet for Good

Selfish Giving

On today’s show, Megan and I talk to David Hessekiel , Founder and President of Cause Marketing Forum. David shares what’s on tap for the May CMF Conference in Chicago, including my session on Cause Marketing for Small to Medium Sized Businesses and Nonprofits.

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The Happy Healthy Nonprofit Marketer: Marketing Success from the Inside Out

Kivi's Nonprofit Communications Blog

I also want to invite you to a FREE webinar they will be presenting for us next Tuesday – The Happy Healthy Marketer: Self-Care for Nonprofit Marketers. To be an effective marketer, you need to start from within.

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Where is All the Cause Marketing with Faith-Based Nonprofits?

Cause Related Marketing

In Feb 2013, I got an email from a remarkable student at the University of North Carolina, Chapel Hill who had an intriguing question: why isn’t there more cause marketing between sponsors and faith-based nonprofits? Based on the six interviews, it appears that, shoulder to shoulder, faith-based nonprofit organizations and faith-neutral nonprofit organizations do not enjoy the same windows of opportunities for cause-related marketing endeavors.

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Using BOGO Cause Marketing to Sell Razor's

Cause Related Marketing

A new e-tail website called Harrys.com launched last week with a BOGO cause marketing approach. Harrys.com isn’t the first direct-to-consumer shaving company. Dollar Shave Company with its profane-a** commercials was into the space well before Harry's. No wonder Dollar Shave Company goes blue with its branding and advertising. Well, one way is with cause marketing and BOGO. “We We’ve reached the “ end of men ,” as Harry’s marketers seem to have realized.

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Tubbs Reports the Results of its Romp to Stomp Cause Marketing Event

Cause Related Marketing

Tubbs, which makes snowshoes, recently announced the result of its 11th annual cause marketing event called Romp to Stomp, which benefits breast cancer charities in the United States and Canada. This post is part of an occasional series when I announce the results of cause marketing efforts that I have posted on in the past. Cause-Related Marketing does a world of good.

What happens when companies offer choice in charity?

Nonprofit Marketing Blog

In the last of this week’s three-part series on research into consumer attitudes toward cause-related marketing, I want to focus on the increasing number of cause-related marketing campaigns that are designed to let consumers actively choose which charities a company supports. And when can consumer choice hurt or help a company? And the findings, just published in the Journal of Marketing and covered by Cause Marketing Forum , include some interesting answers: 1.

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Cause Marketing… um… Magic

Cause Related Marketing

Tags: Parenting David Copperfield Clorox Bleach California Oak Foundation The Clorox Company Sudden Oak Death Safeway

KFC Concept Restaurant Gives a Nod to Cause Marketing for Local Causes

Cause Related Marketing

KFC, a unit of Yum Brands, is testing a new quick-serve restaurant version of the fried chicken outlet and among the changes is that its cause marketing efforts will be much more local, according to Anne Fuller, senior director of development for KFC eleven. It would be fun to parse that out a little bit, but instead let’s talk about KFC eleven’s emphasis on local cause marketing. In the past KFC has done cause marketing with Komen, which the cognoscenti hated.

Great Nonprofit Marketing Jobs: Monday Matters

Getting Attention

Post YOUR open nonprofit marketing and communications positions here. Assistant Editor & Senior Director, Business Development and Marketing Arabella Advisors, LLC (Washington, D.C./Flexible). Communications/Marketing Director Climate Change/Greenhouse Gas Organization (San Francisco, CA). Director of Communications & Marketing Associate Education Pioneers (Flexible/Boston). Graphic Designer & Digital Marketing Manager Oshman Family JCC (Palo Alto, CA).

6 tips for pitching a company on a cause partnership

Nonprofit Marketing Blog

One of the classic mistakes we make when we try to interest companies in supporting our cause - or in joining forces in cause marketing - is to focus on what we want from the company. We forget we must make a case for what we can do for the company. My colleague Kate Olsen recently posted on her blog advice for companies on selling cause programs internally. Set some goals that get the company excited.

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Facebook restart?

iMarketSmart

And, who am I to decide how they should engage with me and my company? Fundraising Major Giving Planned Giving charity blog donor cultivation donor migration plan Facebook facebook company page facebook likes major gift marketing software marketsmart nonprofit marketing tips nonprofit marketing tools planned giving tool social media marketingI haven’t been much of a fan of Facebook for my business. I simply prefer LinkedIn.

7 Free Tools to Improve Your Nonprofit Marketing

Kivi's Nonprofit Communications Blog

We know you guys love your nonprofit marketing tools – especially when they are free! We marketers are always on the lookout for new tools to make our work easier. Here are seven tools to help you research and optimize your nonprofit marketing campaigns. Billy Attar.

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Be Glad It’s Called Cause Marketing and Not 'Marketing Related Philanthropy'

Cause Related Marketing

Back in the 1980s, at the behest of Jerry Welsh, American Express trademarked the term ‘Cause-Related Marketing.’Welsh, Tags: American Express Jerry Welsh Whole Foods Noodles and Company Jamba Juice Icon Campaigns

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The Best of Social Marketing in 2016

Social Marketing and Social Change

What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly.

A Punch List for Charity Cause Marketers Looking for Sponsors

Cause Related Marketing

Since cause marketing has been shown to help companies preserve pricing power , and since women are more responsive to cause marketing than men, the research is a virtual punch list for charities looking for sponsors who need help. No car company loves that news. But well-designed cause marketing can help companies preserve pricing power. Savvy, well-positioned charities could approach the car companies offering something more like what Subaru does.

CauseTalk Radio Ep66: Cone Study: Tragedy Awaits Companies that Lag on Disaster Relief

Selfish Giving

Craig shares how people all over the world are looking to companies to provide immediate and long term relief after a disaster. Companies that don’t will face their own disaster in public relations and loss of consumer confidence and trust.

Five Pieces of Unsolicited Cause Marketing Advice to Actor Hugh Jackman

Cause Related Marketing

Versatile action star and Broadway song-and-dance man Hugh Jackman has started a new ‘all-benefits company’ that he explicitly says was inspired by Newman’s Own. Here’s five bits of entirely unsolicited cause marketing advice to Mr. Jackman from yours truly.

Cause Marketing in Nigeria

Cause Related Marketing

Yinka is the chief communication officer of Michael Sage Company in Lagos, and a trainer, speaker and fellow blogger. I asked him to address the topic of Cause Marketing in Nigeria. Cause marketing is not new to any tribe (industry, nation, state, or professional association).

45 Companies Share a Simple Message with Consumers: Follow the Frog

Selfish Giving

Cause Marketing In Action cause marketing follow the frog rainforest alliance I’ve been a fan of the Rainforest Alliance since their famous “Follow the Frog” video in 2012. This year they’re back with another video.

How to 10X Your Cause Marketing with Content Marketing: 3 Strategic Approaches

Selfish Giving

Last week I spoke at the annual Engage for Good Conference in Chicago on how nonprofits can dramatically increase their cause marketing success with content marketing. If you want more support from companies, build a loyal, subscribable audience and they will come!

Viva Cause Marketing!

Cause Related Marketing

Jose has a half-dozen years experience in cause marketing in North America’s second largest country. With this post, Jose gives us an update of where cause marketing has been in Mexico and what it’s future might be. A Glimpse at Cause Marketing in Mexico It's 7 pm in Mexico City.