Developing a Modern Public Relations Strategy

Kivi's Nonprofit Communications Blog

For nonprofit public relations pros, Dylan’s statement carries a lot of meaning. Last month on this blog, I challenged nonprofit communicators to stop approaching media relations like they did in 2007. Peter Panepento.

Stop Approaching Public Relations Like It’s 2007

Kivi's Nonprofit Communications Blog

Peter will be sharing his wisdom and tips with us monthly on the intersections of media relations, content strategy and social media. Yet many nonprofits are still approaching public relations like it’s 2007. Guest Bloggers Media Relations Nonprofit Communications

#HOWTO: Setup A (Free) Scoop.it Magazine For Your Community

Non Profit Marketing 360

and Pinterest earlier this week because we think these information-sharing sites offer a great platform for nonprofits and charities to share their own news as well as related images or stories in their sectors. We introduced Scoop.it

Trends That Will Shape PR in 2018

Kivi's Nonprofit Communications Blog

Earned media has kept its place as a highly sought-after outcome of a good public relations campaign. Public relations will emerge as a strategic management function. Nor has PR embedded itself into academic community and its thought leadership and alumni networks.

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What the Nonprofit Annual Report Is, Why It Is Necessary, But More Importantly - How It Can Be Powerful In Increasing A Nonprofit's Fundraising, Volunteers, Public Relations, and Marketing Results

Seeking Grant Money Today

In fact, it has tremendous potential to be a very powerful tool for the nonprofit to raise more money more frequently, clarify what your organization does for whom or what thereby helping to develop more interest in your organization in its community, and much more. The target audience of a nonprofit annual report should be viewed rather than as one entity or person but instead as a room of different people or different types of people as they relate to the nonprofit.

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#SocialNetworks: Prepped For A PR Disaster? You Better Be…

Non Profit Marketing 360

Often, the crisis is sparked by the public face of the party or the institution, but the real damage comes from the fact that the organization behind that face is not ready to contend with such contingencies. His forgetting is forgivable. His staff's lethargy to respond is not.

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#HOWTO: Establish Your Tumblr Account Preferences To Stay Organized

Non Profit Marketing 360

33 million blogs in 8 languages ? Where's yours? We have already presented videos on how to sign on to Tumblr and how to tweak the settings of your new blog ?

#SocialNetworking: Facebook Updates Introduces “Timelines”

Non Profit Marketing 360

We wanted to offer our audience a few opportunities to walk through the new features, and we want also to follow public reactions to the changes. Last week Facebook presented its latest iteration and updates with fanfare unusual even for Facebook. The changes were announced just as Google + wanted to open its services to everyone who wanted to subscribe, so clearly the two wanted to land some PR punches against each other.

#HOWTO: Set Up Your Tumblr Blog’s Settings & Connect To Twitter/Facebook

Non Profit Marketing 360

Related articles. We continue our video series on setting up your nonprofit’s Tumblr blog account with a look at the two Dashboards within your account. We also explore the blog’s settings and what distinguishes them from your account’s preferences.

#HOWTO: Set Up Your Tumblr Blog’s Settings & Connect To Twitter/Facebook

Non Profit Marketing 360

Related articles. We continue our video series on setting up your nonprofit’s Tumblr blog account with a look at the two Dashboards within your account. We also explore the blog’s settings and what distinguishes them from your account’s preferences.

#COMMUNICATION: Is Your Nonprofit Staff Conversing With Both Audience & Each Other?

Non Profit Marketing 360

As social networks and social marketing have matured over the last two or three years, a debate continues as to how effective social media is to inspire action (be it making a purchase, donating to a cause, or risking one’s life in a revolution ).

#SOCIALNETWORK: Are You Prepped For Rollout Of Facebook Graph Search?

Non Profit Marketing 360

Related articles. Building the Facebook network. Facebook’s latest tool, Graph Search, was announced a couple of weeks ago and it is being rolled out through the Facebook0sphere through February.

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#DEVELOPMENT: Social-Networking Is Good, But Conversation-Building Is Better

Non Profit Marketing 360

Moreover, some platforms shoot wide and far ( vis Facebook for everyone), while others target a specific subset of the social-media community ( vis Epernicus for the scientific community). Difficult to say that social networks have already grown to be mature means of communication.

#COMMUNICATION: The Best Ways To Encourage Retweets Include…

Non Profit Marketing 360

And there’s nothing wrong with periodically throwing out some wildcards on topics at least somewhat related to your mission ? especially if those topics pertain to peer groups or communities who might do the same for you. Link to peers and to stories related to your enterprise.

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#COMMUNICATIONS: Keep Storytelling In Forefront, Whatever Platforms You Use

Non Profit Marketing 360

Instead, the Red Cross wants the public to hear some different perspectives on its work from different members of its staff. Related articles. Oprah Winfrey likes a book. It’s a best-seller and a big movie. Justin Bieber retweets something that catches his eye.

#GRANTS: Nominations Open For Awards of $5000 From WLR Automotive

Non Profit Marketing 360

As a part of that celebration, and to give thanks back to the community who have supported the company, its owners have opened up nominations for charitable organizations and nonprofits to win grants of $5000 next January. Click here to nominate a nonprofit.

#GRANTS: WLR Automotive Group Looking To Give $25K Away In January

Non Profit Marketing 360

As a part of that celebration, and to give thanks back to the community who have supported the company, its owners have opened up nominations for charitable organizations and nonprofits to win grants of $5000 next January. Click to nominate an organization.

#COMMUNICATIONS: In Outreach, Less Can Be More If You Avoid 3 Common Mistakes

Non Profit Marketing 360

Related articles. You won't be the first, but how to avoid a #Fail? With the still-growing panoply of social-networking platforms out there, one can easily feel overwhelmed with trying to keep up with all the hottest topics on the coolest sites.

#SOCIALNETWORKS: Sweat The Details, But Focus On The Big Picture

Non Profit Marketing 360

make up 20% of the community. Spectators, who focus on information consumption anywhere from a bit a week to hours a day and make up 70% of the online community. In cyberspace, no one need hear you scream.

#PHILANTHROPY: Google Can Give Time, Resources, & AdWords To Nonprofits

Non Profit Marketing 360

Google is the great behemoth of web searching and video hosting. Google.com is default homepage in millions of browsers and YouTube has inspired citizen journalists in war-torn Syria and video mashups of cute kittens in suburbia.

#HOWTO: Setup A Pheed Account & Why It Could Prove Valuable For Nonprofits

Non Profit Marketing 360

The latest social network vying for our attention Alright, I admit that when I first heard about one of the newest social networks out there, Pheed, I was underwhelmed. Are we not overwhelmed with social networks as it is?

#SocialNetworks: What Should You Expect From Your Online Outreach?

Non Profit Marketing 360

For nonprofits in particular, time – often given by volunteers or interns – is especially valuable, as these organizations want to leverage the good-will effort into new donors, rising contributions, and good work in the community.

#SOCIALNETWORKS: Can Niche Online Networks Outperform Your Nonprofit’s Facebook Page?

Non Profit Marketing 360

Could these more concentrated communities really be worth the effort of building a presence on yet another social network? Related articles. Have you defined your organization’s niche? Our participation in online social networks seems well beyond the status of a ‘fad.’

Media Relations: Too Valuable NOT to Use

Getting Attention

media relations specialist, I am fortunate to base my career on our first amendment right to press. The Power of Media Relations—A Mini Case Study. This is an example of the power of media relations success. Once You Taste Success in Media Relations, You’ll Just Keep Going.

#SOCIALNETWORKS: LinkedIn’s Value As Networking Platform Far Bigger Than Mere Numbers

Non Profit Marketing 360

And as you develop your connections and networks, LinkedIn offers a cool way to make graphical what you can intuit in your list of connections (InMaps): LinkedIn’s small size relative to the 800-pound gorilla in the social media universe is precisely its strength. Related articles.

#COMMUNICATIONS: Make Your Next Fundraiser An Online Conversation Too

Non Profit Marketing 360

A Twitter Wall adds dynamism to even the smallest event. Though weather in the mid-Atlantic continues to flirt with spring while staying surprisingly loyal to winter, it is the season to be planning summer festivals, fundraisers, and rallies.

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#SocialNetworks: Set Up & Take Advantage Of Google+

Non Profit Marketing 360

Setup takes seconds.

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#MARKETING: Can Nonprofits Take Advantage Of Pinterest’s Open Platform?

Non Profit Marketing 360

We talked about Pinterest last week when we discussed the fact that the social-media platform has been opened to the public , who no longer need to wait for an invitation. Related articles.

#SOCIALMEDIA: How Young Is Too Old To Have Communications Expertise?

Non Profit Marketing 360

We would simply add that usage of X and understanding of X are two different, albeit related, issues that Catherine (and all young people?) Related articles. Would you hire any of these people for your social-media outreach?

#SOCIALMEDIA: How Young Is Too Old To Have Communications Expertise?

Non Profit Marketing 360

We would simply add that usage of X and understanding of X are two different, albeit related, issues that Catherine (and all young people?) Related articles. Would you hire any of these people for your social-media outreach?

#SOCIALNETWORKS: Unifying Your Strategy By Diversifying These 5 Key Points

Non Profit Marketing 360

Related articles. Advice Campaigns Cause Marketing Community Facebook Fundraising Geo-Location Marketing Nonprofit Public Media Public Relations Social Media Technology communication Kodiak Marketing and Advertising Non-profit organization Online Communities Social network Wal-Mart

#HOWTO: Have A Film Screening As A Fundraising Opportunity

Non Profit Marketing 360

First, pick a movie relevant to your organization’s work and of interest to the community you want to draw to your organization. Related articles. We at MKCREATIVEmedia wish you a joyous, healthy, and prosperous New Year!

#PUBLICPOLICY: Pressure Grows On Apple’s Supplier Foxconn

Non Profit Marketing 360

And then there’s Apple: perhaps the only company that can have a serious court case against its flagship product (the iPad in China ), a publicity firestorm and protests over its (suppliers’) treatment of workers, and can still surpass the $500 share price.

#SocialNetworks: Kony 2012 Covered The Night. Did It Jump The Shark?

Non Profit Marketing 360

So we’re kicking the night off by serving in our own communities and earning the right to be heard globally by acting locally. ” Frankly, those are some low-hanging fruit after all the self-congratulatory publicity of March. Youth cover some of the evening.

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#COMMUNCATIONS: Blog Loud & Proud & As Often As Content Warrants

Non Profit Marketing 360

Related articles. A truism/maxim/cliché that has long inspired me whenever I start a new project is, “You can fight without ever winning. But you’ll never win without a fight.”

#Communication: SOPA & PIPA Bills Are Dying, But Not Dead

Non Profit Marketing 360

Yesterday, a couple of the most used and best-known websites on the internet willingly shut themselves down: Wikipedia and Reddit. Google, you likely noticed, ‘redacted’ its daily Google Doodle.

#Interview: Steve Frillmann, Executive Director, Green Guerillas

Non Profit Marketing 360

A community garden created by local residents with the help and support of Green Guerillas. We recently spoke with Steve Frillmann, executive director of Green Guerillas , a nonprofit organization that supports hundreds of community gardens (and gardeners) in New York City.

#SM4NP: Scoop.it! For Information ‘Curation’ & Social Interaction

Non Profit Marketing 360

has, on the surface, a strikingly similar mission: to provide a webspace to present ‘magazines’ of (hopefully) related materials based on a user’s interests and what information she or he has ‘curated’ for his or her site.

#SM4NP: Are Pinterest & Scoop.it Part Of Your Social-Network Arsenal?

Non Profit Marketing 360

Staying up-to-date with developments in the social-networking world is no easy task. Facebook engages most of our oxygen/eyeballs, but plenty of other services are available.

#FUNDRAISING: Resources To Find Grants For Your Nonprofit’s 2013 Budget

Non Profit Marketing 360

If your organization is expressly a community-based or faith-based nonprofit, the Department of Labor continues to offer $250K grants as originally established by George W. Related articles.