Developing a Modern Public Relations Strategy

Kivi's Nonprofit Communications Blog

For nonprofit public relations pros, Dylan’s statement carries a lot of meaning. Last month on this blog, I challenged nonprofit communicators to stop approaching media relations like they did in 2007. Peter Panepento.

Stop Approaching Public Relations Like It’s 2007

Kivi's Nonprofit Communications Blog

Peter will be sharing his wisdom and tips with us monthly on the intersections of media relations, content strategy and social media. Yet many nonprofits are still approaching public relations like it’s 2007. Guest Bloggers Media Relations Nonprofit Communications

Trending Sources

Media Relations: Too Valuable NOT to Use

Getting Attention

media relations specialist, I am fortunate to base my career on our first amendment right to press. The Power of Media Relations—A Mini Case Study. This is an example of the power of media relations success. Once You Taste Success in Media Relations, You’ll Just Keep Going.

#HOWTO: Setup A (Free) Scoop.it Magazine For Your Community

Non Profit Marketing 360

and Pinterest earlier this week because we think these information-sharing sites offer a great platform for nonprofits and charities to share their own news as well as related images or stories in their sectors. We introduced Scoop.it

Sites 11

#SOCIALNETWORK: Are You Prepped For Rollout Of Facebook Graph Search?

Non Profit Marketing 360

Related articles. Building the Facebook network. Facebook’s latest tool, Graph Search, was announced a couple of weeks ago and it is being rolled out through the Facebook0sphere through February.

#Social Networking: Netflix Losing Control of Social-Network Goodwill

Non Profit Marketing 360

Image via Wikipedia. This author is not a Netflix subscriber.

Support for the Troops a Cause Marketing Winner

Cause Related Marketing

Outback Steakhouse has long made cause marketing with a military theme a key piece of its promotional mix and community support. Cause-Related Marketing does a world of good.

#Tech: QR Codes Offer Easy And Appealing Access To Your Nonprofit

Non Profit Marketing 360

But its presence in the larger public sphere exploded once developers created software that allowed smartphone cameras to act at QR Code readers.

Singapore Social Media Workshop for PR and Online Media: September 2011

Nonprofit Marketing Blog

If you want to know how to put out a social media press release, how to set up an online community monitoring station and how to measure social media, this workshop is for you! How to Handle Negative Comments on Blogs and Facebook and Online Communities. Learn the 8 different options for dealing with negative comments in online communities. On 13th of September, 2011 I am teaching a social media workshop in Singapore, AND presenting at a conference.

#Development: Jumo And Good.is Join To Create Largest Nonprofit Network

Non Profit Marketing 360

The union will bring together Jumo’s model of searching for and supporting projects by topics with Good.is’s focus on stories, data, and news about a myriad of projects near and dear to the ethically-driven, the socially-engaged, and the community-oriented.

#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

His varied background in marketing includes experience in the faith sector and work on five continents, and he has pioneered several media initiatives in public relations, television, radio and the Internet.

#SM4NP: How Is Facebook’s Timeline Doing In Drawing New Traffic?

Non Profit Marketing 360

Community Managers can tell when a pinned post is starting to lose steam by the fall off of interactions. We all like to be liked.

Sites 11

#SOCIALMEDIA: Online Communication Is A Team Sport

Non Profit Marketing 360

Sharing also provides a necessary but friendly bit of oversight: nothing like a bit of fatigue or haste to send out a tweet that should have included the word “not” and brings on a wave of unwanted publicity. Prep your staff for social media success.

#SocialNetworks: Does Your Nonprofit Still Doubt There’s an ROI For Social Media?

Non Profit Marketing 360

Pretty straightforward, and a good indication that what you are discussing is catching on with your community.

#Development: Establishing Goals To Ensure Integrating Social Media In Your Organization’s Growth Plans

Non Profit Marketing 360

Steve and Dado's 4 Phases of developing a Social-Media Strategy. Integrating social media among your peers and within the overall strategy of your charity or nonprofit is not simply a matter of establishing a Facebook presence and hoping for the best.

YOUR Next Nonprofit Marketing Job

Getting Attention

Communications and Public Relations Manager OPCC (Santa Monica, CA). Digital Marketing Coordinator Communities Foundation of Texas (Dallas, TX). Marketing and Public Relations Manager American Historical Association. Please post your nonprofit marketing jobs here.

Jobs 87

Three cups of cold tea

Get Fully Funded

Once it’s damaged, it makes a big impact on whether the community wants to continue to support you or not. ALWAYS build trust with donors and the community. Communications/Public Relations Donor Relations ManagementI’ve been watching with sadness the controversy surrounding Greg Mortenson and the nonprofit he heads up.

#SocialNetworks: Google+ For Business Is Now Open!

Non Profit Marketing 360

Advertising Advice Communications Community How-to Marketing Measurement Media Review News and Current Affairs Nonprofit Public Relations Reviews Site Administration Social Media Technology Business Business Pages communication development Google Google+ Business Page Online Communities Search engine optimizationYes, the release of Google+’s Business Pages is the biggest news in social media this week. And in business news.

#SocialMedia: Facebook’s Updates Strive For Timelines About Its Users

Non Profit Marketing 360

We wanted to offer our audience a few opportunities to walk through the new features, and we want also to follow public reactions to the changes. Communications Community eNewsletter Facebook Marketing Media Review Nonprofit Opinion Permission Marketing Public Relations Social Media Software Review Storytelling Technology Video Web and Print Web Design Beth Kanter Charitable organization Farmville Google Non-profit organization Online Communities Social network Spotify Timeline video

Whether or Not to Publicly Acknowledge A Grant Donor, How To, and When To

Seeking Grant Money Today

So it goes, then, being that relationships are two-way streets, a nonprofit organization should proactively develop an affirmative policy that states how the organization publicizes supporting grant donors and grants that it receives. Notifying other potential donors (who were also applied to) about the grant being received - Of all of the suggested public relations methods listed, here, this one is far and away the most important because potentially it may immediately raise more funds.

What Nonprofit Leaders Think about Communications

Kivi's Nonprofit Communications Blog

While most of the survey dealt with strategic planning, leadership succession, and evaluation, Marc did include a few marketing-related questions. Twenty-seven percent (27%)of nonprofits reported budgeting less than $1,000 a year on marketing or community relations.

Activating Cause Marketing with PR

Cause Related Marketing

On the left is a newspaper clipping from earlier this month that tells the story of the donation from Firehouse Subs Public Safety Foundation to the local fire department. Firehouse Subs Public Safety Foundation makes grants to public safety agencies within the service area of the chain.

#PRESSRELEASE: The Knowledge Fountain Launches Online Learning Website (Live Instructors) Aimed at Nonprofits

Non Profit Marketing 360

Both Kathuria and co-founder Don Akchin have consulting practices serving nonprofit clients – Kathuria principally in video production and community media, and Akchin in communications strategy and implementation. Related articles.

Big Bird Soars to Social Media Victory

Non Profit Marketing 360

Advocacy Case Study Communications Community Cross-Post National/International Nonprofit Politics Public Relations Social Media Tweets Twitter advocacy Big Bird case study communication Mitt Romney Muppet Public Broadcasting Service Public relations Sesame Workshop

WOWza Nonprofit Marketing Jobs

Getting Attention

Director of Communications & Community Engagement Children’s Hunger Alliance (Columbus, OH). Senior Manager of Public Relations and Communications Lieber Institute for Brain Development (New York, NY). Sponsorship, Marketing & Public Relations Manager The Loppet Foundation (Twin Cities, MN). Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits.

Jobs 65

#SocialNetworks: Prepped For A PR Disaster? You Better Be…

Non Profit Marketing 360

Often, the crisis is sparked by the public face of the party or the institution, but the real damage comes from the fact that the organization behind that face is not ready to contend with such contingencies. His forgetting is forgivable. His staff's lethargy to respond is not.

Day in the Life of a Nonprofit Communicator – Jennifer Starkey

Kivi's Nonprofit Communications Blog

Jennifer Starkey is the Associate Director of Public Relations within the Global Marketing and Communications unit of Webster University. It’s a good way to run into co-workers and people in the community and it helps give me a good idea of what’s going on with everyone.

SEO and PR - Working Together For You

Social Media Bird Brain

small nonprofits Facebook SEO Shift Communications Nonprofit Quarterly Google+ communities search results Public relations prThis is one of the best explanations of how to currently get higher up in Google search rankings. Why do you want to get higher up?

#HOWTO: Establish Your Tumblr Account Preferences To Stay Organized

Non Profit Marketing 360

33 million blogs in 8 languages ? Where's yours? We have already presented videos on how to sign on to Tumblr and how to tweak the settings of your new blog ?

#SocialNetworking: Facebook Updates Introduces “Timelines”

Non Profit Marketing 360

We wanted to offer our audience a few opportunities to walk through the new features, and we want also to follow public reactions to the changes. Last week Facebook presented its latest iteration and updates with fanfare unusual even for Facebook. The changes were announced just as Google + wanted to open its services to everyone who wanted to subscribe, so clearly the two wanted to land some PR punches against each other.

#HOWTO: Set Up Your Tumblr Blog’s Settings & Connect To Twitter/Facebook

Non Profit Marketing 360

Related articles. We continue our video series on setting up your nonprofit’s Tumblr blog account with a look at the two Dashboards within your account. We also explore the blog’s settings and what distinguishes them from your account’s preferences.

RSS 2

#HOWTO: Set Up Your Tumblr Blog’s Settings & Connect To Twitter/Facebook

Non Profit Marketing 360

Related articles. We continue our video series on setting up your nonprofit’s Tumblr blog account with a look at the two Dashboards within your account. We also explore the blog’s settings and what distinguishes them from your account’s preferences.

RSS 2

How to Get Your Nonprofit Into the News During the Holidays

Kivi's Nonprofit Communications Blog

When the first Salvation Army bell ringers start setting their kettles outside of local shopping malls, their chiming bells seemingly send a signal to editors and reporters that they should be covering what’s happening in their nonprofit community. Media Relations

#COMMUNICATION: Is Your Nonprofit Staff Conversing With Both Audience & Each Other?

Non Profit Marketing 360

As social networks and social marketing have matured over the last two or three years, a debate continues as to how effective social media is to inspire action (be it making a purchase, donating to a cause, or risking one’s life in a revolution ).

#DEVELOPMENT: Social-Networking Is Good, But Conversation-Building Is Better

Non Profit Marketing 360

Moreover, some platforms shoot wide and far ( vis Facebook for everyone), while others target a specific subset of the social-media community ( vis Epernicus for the scientific community). Difficult to say that social networks have already grown to be mature means of communication.

#COMMUNICATION: The Best Ways To Encourage Retweets Include…

Non Profit Marketing 360

And there’s nothing wrong with periodically throwing out some wildcards on topics at least somewhat related to your mission ? especially if those topics pertain to peer groups or communities who might do the same for you. Link to peers and to stories related to your enterprise.

#GRANTS: Nominations Open For Awards of $5000 From WLR Automotive

Non Profit Marketing 360

As a part of that celebration, and to give thanks back to the community who have supported the company, its owners have opened up nominations for charitable organizations and nonprofits to win grants of $5000 next January. Click here to nominate a nonprofit.

#GRANTS: WLR Automotive Group Looking To Give $25K Away In January

Non Profit Marketing 360

As a part of that celebration, and to give thanks back to the community who have supported the company, its owners have opened up nominations for charitable organizations and nonprofits to win grants of $5000 next January. Click to nominate an organization.

#COMMUNICATIONS: Keep Storytelling In Forefront, Whatever Platforms You Use

Non Profit Marketing 360

Instead, the Red Cross wants the public to hear some different perspectives on its work from different members of its staff. Related articles. Oprah Winfrey likes a book. It’s a best-seller and a big movie. Justin Bieber retweets something that catches his eye.

#COMMUNICATIONS: In Outreach, Less Can Be More If You Avoid 3 Common Mistakes

Non Profit Marketing 360

Related articles. You won't be the first, but how to avoid a #Fail? With the still-growing panoply of social-networking platforms out there, one can easily feel overwhelmed with trying to keep up with all the hottest topics on the coolest sites.