Three Ways to Humanize Your Nonprofit’s Social Media Outreach

Nonprofit Marketing Blog

Use your social media accounts to feature someone in your community that your group engages with such as donors, beneficiaries of your work, and local businesses that support you. (Credit: United Way, Source: Peter Panepento/The Chronicle of Philanthropy).

Interview: How to better integrate digital tools into your outreach

Nonprofit Marketing Blog

Allyson Kapin and Amy Sample Ward have written a new book, Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community.

Trending Sources

Enterprise Community Partners Online Fundraising Plan and Presentation

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Our friends at Enterprise Community Partners (a nonprofit national leader in investment capital and development services for affordable housing and community revitalization) spent some time wondering, and a whole lot more time acting. The deck includes research topics, creating donor profiles and personas and six strategies to online outreach. Does this sound familiar? "Prior to 2008, we had no coordinated online plan. Online donations trickled in on their own."

#SOCIALMEDIA: Rise Of Micro-Networks Might Reconfigure Social Outreach

Non Profit Marketing 360

The opportunities for outreach are expanded exponentially through a social network like Twitter or a blogging site like Tumblr. Online social networking is all about the sharing, even sharing stuff you wished the rest of the world didn’t see.

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NEW Webinar: Advanced Presentations To Get Mega-Donations Mar 20th

Wild Woman Fundraising

Whether you’re an executive director or an outreach coordinator or a fundraising professional, put your best foot forward with this new advanced webinar, and get more money, volunteers and relationships for your nonprofit!

#SocialNetworks: What Should You Expect From Your Online Outreach?

Non Profit Marketing 360

For nonprofits in particular, time – often given by volunteers or interns – is especially valuable, as these organizations want to leverage the good-will effort into new donors, rising contributions, and good work in the community.

What social branding does for your brand, community and cause

Nonprofit Marketing Blog

It’s the shift from a long-standing monologue approach to marketing to a real-time dialog with your community. It’s a re-framing of your brand from being the celebrity of your community to its chief celebrant.

#SOCIALMEDIA: Politicians & NonProfits Need Agility With Online Outreach

Non Profit Marketing 360

But what both parties know well is the fact that they must be ‘agile’ with their social-media outreach. Platforms change, rules change, players change, communities change, your headcount changes….be

#Communications: Fine Tune Twitter Use To Enrich Outreach

Non Profit Marketing 360

Aaron Magness, director of business development at Zappos, acknowledges that proactively sharing the company culture and values creates a humanizing effect that invites people to be part of the community, and also acts as a sales driver.

#COMMUNICATIONS: In Outreach, Less Can Be More If You Avoid 3 Common Mistakes

Non Profit Marketing 360

Well, let’s just chill out a bit this Monday (now that the national heatwave has finally been clipped) and follow some sage advice from Brad Smith : avoid three common mistakes, and the outreach can better take care of itself. You won't be the first, but how to avoid a #Fail?

#HOWTO: Connect Your Facebook Page & Your WordPress Blog For Seamless Outreach

Non Profit Marketing 360

#FUNDRAISING: 2011 Was A Good Year For Email Outreach By Nonprofits

Non Profit Marketing 360

For me, one of the biggest surprises in the report was not so much the fact that email remains so important a means of outreach , but that response rates went up by 28% since the previous year, and fundraising via email outreach went up as well by 19%.

#SocialNetwork: Senior Living Communities See ROI On Social Media

Non Profit Marketing 360

Outreach to older Americans through social media might have once seemed a bit like trying to create an oasis in a desert: a great deal of effort lost in the sand.

#SOCIALNETWORKS: A Social Platform Primed For The Environmental Community

Non Profit Marketing 360

Communication via Facebook is a valuable outreach to the millions (“whether or not they want to hide from the unpalatable truth”), but the staff of a nonprofit involved in environmental issues needs to have its roots fertilized as well.

#SOCIALNETWORK: Are You Prepped For Rollout Of Facebook Graph Search?

Non Profit Marketing 360

And please remember Graph Search will not just for interaction with your site (even if that interaction is to flame your latest outreach efforts). Building the Facebook network.

#HOWTO: Tumblr’s Advanced Features Won’t Overwhelm Ease Of Outreach

Non Profit Marketing 360

authenticity Blogs Branding Cause Marketing Communications Design How-to Marketing Nonprofit Public Media Public Relations Resource Reviews Site Administration Social Media Software Review Technology Web Design Cascading Style Sheets communication CSS Marketing and Advertising Non-profit organization Online Communities Social network Tumblr Uniform Resource Locator web 2.0

Your New Nonprofit Marketing Job: Movin’ Up Monday

Getting Attention

Communications & Outreach Manager , Recycle-A-Bicycle (Brooklyn, NY). Marketing Manager , Community School of Music and Arts (Mountainview, CA). Membership & Outreach Manager , San Juan Preservation Trust (San Juan Island, WA).

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To-Die-For Nonprofit Communications Jobs

Getting Attention

Communications & Community Outreach Specialist Historic Ford Estates (Grosse Point, MI). Please post YOUR nonprofit marketing job here. Associate Director, Development Communications. Michael J. Fox Foundation (New York, NY).

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Reach Out during Crises: w/Recognition, Respect & Sensitivity

Getting Attention

How can our orgs communicate effectively in the middle of two huge crises — 1) police brutality and misconduct in Baltimore, spurring active response by community members fighting for their rights and lives; and 2) Nepal’s crushing earthquake, and the millions whose lives will be impacted for years to come? Continue with your planned outreach. How to Communicate in the Shadow of Disaster — Guidelines for Respectful but Effective Outreach.

#SOCIALNETWORKS: How To Promote Facebook Posts & Why You Might Not Want To

Non Profit Marketing 360

Second, they both accept that any outreach of any type is going to cross the eyeballs of people uninterested in what you are trying to promote.

How to Communicate In The Midst Of Tragedy: 9-Step Checklist

Getting Attention

Most of this outreach was harmless, but simply a mismatch with what’s on our minds right now. Show your support for the Boston/Marathon community and empathize with the shock and sadness your supporters are likely to feel via Twitter or a brief Facebook post.

YOU! Nonprofit Communications Jobs

Getting Attention

Communications Manager Community Power Network (Washington, D.C.). Program Associate for Communications Outreach Illinois Public Health Institute (Chicago, IL). Social Media Community Manager Best Friends Animal Society (Kanab, UT). Please post YOUR nonprofit marketing job here.

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How to Respond to a National Tragedy

Getting Attention

2) If your organization isn’t working to help the Newtown community or others affected by the tragedy, take a couple of days off. Instead, craft your outreach for later in the week so you’ll organize most powerfully, galvanizing disheartened supporters to join you in acting for a better future. But even if your outreach is more operational, and so should go out, review to make sure it still makes sense and revise if necessary. .

YOUR New Nonprofit Marketing Job?—Movin’ Up Monday

Getting Attention

Communications Officer , Baltimore Community Foundation (Baltimore, MD). Head of Outreach and Senior Media Relations Specialist , The International Food Policy Research Institute (Washington, DC). Please post your open nonprofit marketing positions here.

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16 Fantastic Nonprofit Marketing Jobs: Movin’ Up Monday!

Getting Attention

Communication and Outreach Manager , American Prairie Reserve (Bozeman, MT). Director of Marketing and Communications , Berkshire Taconic Community Foundation (Sheffield, MA). Vice President of Communications , Hawaii Community Foundation (Honolulu, HI). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Activism Marketing and Social Media Manager , Care2. Redwood City, CA).

#HOWTO: Have A Film Screening As A Fundraising Opportunity

Non Profit Marketing 360

First, pick a movie relevant to your organization’s work and of interest to the community you want to draw to your organization. We at MKCREATIVEmedia wish you a joyous, healthy, and prosperous New Year!

36 Nonprofit Marketing Jobs: Moving Up Monday

Getting Attention

Communications and Media Outreach Associate NARAL (Washington, D.C.). Community Outreach Coordinator Sunlight Foundation (Washington, D.C.). Database and Media Associate Episcopal Community Services (San Francisco, CA). Director of Community Engagement and Marketing Rebuilding Together. Post YOUR open nonprofit marketing and communications positions here. Account Director Fenton Communications. Washington, D.C.).

#Development: Make The Nonprofit Video – Don’t Sweat The ‘Viral’

Non Profit Marketing 360

We turned our attentions toward video outreach last December, and we begin this year’s posts with a story expressly about a business that turned an internal demonstration into a massive video campaign. Happy New Year to our much-appreciated readers!

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#SocialNetworks: Videos Demonstrate The Power Of Video For Nonprofits

Non Profit Marketing 360

And what better way to appreciate the impact of video outreach than to watch a couple of videos that explore the impact nonprofits like yours have made with such outreach? The participants of a panel presented their recent successes on ROI thanks to social media generally and thanks to video outreach specifically. This video, an oldie-but-a-goodie (2007), outlines five foundational points when developing a video-outreach strategy for your nonprofit: 1.

#SocialNetworks: Bring Them Back To Facebook For The Holidays

Non Profit Marketing 360

Giving your outreach a seasonal and personal lilt will only bring them in more closely and probably keep them drawn in for well into the new year as well. The holiday season is prime gift-giving and donation-giving season.

4 ways to stop guessing and start testing your outreach

Nonprofit Marketing Blog

That sounds rather dull and wonky to someone like me, so I’d call this four ways to “stop guessing and start testing&# in your online outreach. Have a template for tracking your online outreach results. jhhwild, Flickr.

Let Your People Do the Talking (Do It Differently: Part 1)

Getting Attention

Julie is a successful businesswoman and mother in our community—just like so many of our major donors. Thankfully, Julie recently started a new job and was eager to give back to the community by volunteering at the same food distribution site where she stood in line just 15 months ago.

Exit Center Stage and Bring Your Suitcase with You: Switching Your Messengers and Making Your Outreach Portable

Fundraising 123

It should not just be you out there online – it should be trusted leaders in your community, online thought leaders and your most ardent supporters. Online Fundraising Change #6: Think Portable in All Outreach. Your supporters’ presences on these sites have implied viewer trust and therefore the greatest potential for converting viewers into a new community of donors.

Next? Nonprofit Communications Jobs

Getting Attention

Development and Outreach Manager Land Conservancy of San Luis Obispo County. Marketing & Communications Associate Silicon Valley Community Foundation. Marketing and Operations Manager Albuquerque Community Foundation.

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#SOCIALNETORKS: NTEN 2012 Report Shows Real ROI Growth Over Past Year

Non Profit Marketing 360

Has your organization seen any growth in volunteers or donors thanks to the outreach on social media? Click to go to the report Okay, so you have been developing your nonprofit’s presence on the staples of social media new for a couple of years. Facebook page? Check. Twitter account?

A 2017 Media Relations Calendar for Resource-Strapped Nonprofits

Kivi's Nonprofit Communications Blog

Depending on your goals and needs, you can choose to create a stand-alone media relations effort around telling the story of that campaign or working with your executive director to write an op-ed for the local newspaper that calls attention to a community problem.

Raising Awareness for Your Cause – Nonprofit Blog Carnival

Kivi's Nonprofit Communications Blog

Welcome to this month’s edition of the Nonprofit Blog Carnival, a roundup of great blog posts on a topic of interest to the nonprofit community. Need to include “outreach” in a grant application? Jake Seliger offers some tips on designing outreach programs.

5 Ways to Connect Despite Election Frenzy

Getting Attention

That means getting ready to roll with relevant outreach on your core issues and causes. Show your people they can count on your organization (if they really can) to build the kind of country and community in which they want to live.

25 OMG Nonprofit Communications Jobs: Moving Up Monday

Getting Attention

Community Engagement & Communications Manager America SCORES (Boston, MA). Director of Outreach & Communications Parent Power Chicago (Chicago, IL). Please post your nonprofit marketing jobs here. Advocacy/Editorial Officer AJC/Jacob Blaustein (New York, NY).

How to Establish Thought Leadership within Your Nonprofit

Kivi's Nonprofit Communications Blog

We help many of our clients cultivate thought leadership through communications and media outreach efforts. Coalition members, legislative representatives, community partners, and even high-profile volunteers can be a great resource to gain attention for your organization.