#SocialNetwork: Senior Living Communities See ROI On Social Media

Non Profit Marketing 360

Which means numerous businesses that target seniors and their families have begun to develop strategies to reach out to those ever-growing constituencies and markets.

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#HOWTO: Setup A (Free) Scoop.it Magazine For Your Community

Non Profit Marketing 360

We introduced Scoop.it and Pinterest earlier this week because we think these information-sharing sites offer a great platform for nonprofits and charities to share their own news as well as related images or stories in their sectors.

#SOCIALNETWORKS: What Are You Doing To Improve Impact Of Your Facebook Page?

Non Profit Marketing 360

You can connect a community (for example, volunteers) and/or an action (like fundraising). With proper development and care, the platform provides the best basis to build a meaningful online community of engaged followers. Facebook can be the nexus of a still more powerful network.

#SOCIALNETWORKS: What Are You Doing To Improve Impact Of Your Facebook Page?

Non Profit Marketing 360

You can connect a community (for example, volunteers) and/or an action (like fundraising). With proper development and care, the platform provides the best basis to build a meaningful online community of engaged followers. Facebook can be the nexus of a still more powerful network.

#HOWTO: Use Crowdbooster To Marshall Your Social Media Conversations

Non Profit Marketing 360

What is important to remember in this fast-changing communications environment is that you are looking for tools that are beneficial to you and your organization ? The post #HOWTO: Use Crowdbooster To Marshall Your Social Media Conversations appeared first on Nonprofit Marketing 360.

#SOCIALMEDIA: It’s OK To Say ‘No’ To Your Social Networks

Non Profit Marketing 360

We who work with clients on their communications and outreach tend to see the next great thing in every little development. The post #SOCIALMEDIA: It’s OK To Say ‘No’ To Your Social Networks appeared first on Nonprofit Marketing 360.

#SocialNetworks: What Should You Expect From Your Online Outreach?

Non Profit Marketing 360

For nonprofits in particular, time – often given by volunteers or interns – is especially valuable, as these organizations want to leverage the good-will effort into new donors, rising contributions, and good work in the community.

#SOCIALNETWORKS: Is Pinterest Of Value For Nonprofits?

Non Profit Marketing 360

The community awaits! Pinterest can seem like an upmarket yard sale at first glance… One of the hottest discussions about social-networking platforms concerns Pinterest , whose membership and engagement have exploded over the last year.

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#SOCIALNETWORK: Are You Prepped For Rollout Of Facebook Graph Search?

Non Profit Marketing 360

appeared first on Nonprofit Marketing 360. Building the Facebook network. Facebook’s latest tool, Graph Search, was announced a couple of weeks ago and it is being rolled out through the Facebook0sphere through February.

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#SOCIALNETWORKS: Sweat The Details, But Focus On The Big Picture

Non Profit Marketing 360

make up 20% of the community. Spectators, who focus on information consumption anywhere from a bit a week to hours a day and make up 70% of the online community. In cyberspace, no one need hear you scream.

#PROAGING: Olympics & Social Media Suggest Shrinking Digital Divide

Non Profit Marketing 360

These Olympics have both been the ‘first Social Olympics’ and the first to struggle to understand what such instantaneous communication can mean to corporate and sporting interests.

#PROAGING: Olympics & Social Media Suggest Shrinking Digital Divide

Non Profit Marketing 360

These Olympics have both been the ‘first Social Olympics’ and the first to struggle to understand what such instantaneous communication can mean to corporate and sporting interests.

#SOCIALNETWORKS: Let’s Check In With Foursquare For Nonprofits

Non Profit Marketing 360

Communications consultants have been eager to find ways to leverage Foursquare’s appeal for nonprofits, so let’s see the interesting things that have been developing over the last year or so. Checking in on the iPhone.

#COMMUNICATIONS: Keep Storytelling In Forefront, Whatever Platforms You Use

Non Profit Marketing 360

Telling a Story Through Your Social Media Marketing Campaign – Guest Post (undertheradarblog.com). Oprah Winfrey likes a book. It’s a best-seller and a big movie. Justin Bieber retweets something that catches his eye. It’s trending huge for forty-eight hours!

#COMMUNICATIONS: In Outreach, Less Can Be More If You Avoid 3 Common Mistakes

Non Profit Marketing 360

What mistakes do you see out there in social marketing and outreach? You won't be the first, but how to avoid a #Fail?

#HOWTO: Connect Your Facebook Page & Your WordPress Blog For Seamless Outreach

Non Profit Marketing 360

Moreover, Facebook will be keeping track on your communication web via the ‘Insights’ button within the WordPress Dashboard and Facebook plugin (see screen shot at top).

#SOCIALNETORKS: NTEN 2012 Report Shows Real ROI Growth Over Past Year

Non Profit Marketing 360

Click to go to the report Okay, so you have been developing your nonprofit’s presence on the staples of social media new for a couple of years. Facebook page? Check. Twitter account? But how much time do you want to put into keeping up with those outlets?

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#HOWTO: Setup A Pheed Account & Why It Could Prove Valuable For Nonprofits

Non Profit Marketing 360

The latest social network vying for our attention Alright, I admit that when I first heard about one of the newest social networks out there, Pheed, I was underwhelmed. Are we not overwhelmed with social networks as it is?

#COMMUNICATIONS: Make Your Next Fundraiser An Online Conversation Too

Non Profit Marketing 360

A Twitter Wall adds dynamism to even the smallest event. Though weather in the mid-Atlantic continues to flirt with spring while staying surprisingly loyal to winter, it is the season to be planning summer festivals, fundraisers, and rallies.

#MARKETING: Can Nonprofits Take Advantage Of Pinterest’s Open Platform?

Non Profit Marketing 360

And that’s precisely where the marketing strategies need to come into play. We talked about Pinterest last week when we discussed the fact that the social-media platform has been opened to the public , who no longer need to wait for an invitation.

#SM4NP: Scoop.it! For Information ‘Curation’ & Social Interaction

Non Profit Marketing 360

Yesterday we explored Pinterest , a social network that puts a premium on visuals and offers ‘pin boards’ of topics collected/bookmarked/’pinned’ by the user.

#SM4NP: Are Pinterest & Scoop.it Part Of Your Social-Network Arsenal?

Non Profit Marketing 360

Staying up-to-date with developments in the social-networking world is no easy task. Facebook engages most of our oxygen/eyeballs, but plenty of other services are available.

#Communication: Six Tips To Expand Readership On Your Nonprofit’s Blog

Non Profit Marketing 360

Our blog strives to cover about a dozen topics we believe relevant to the nonprofit and small-business communities we work with and work for. We thank you for reading our blog, and we hope to provide relevant, timely, and interesting material for you for 2012.

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#Communications: ‘Tis The Season For Making Lists & Prepping For 2012

Non Profit Marketing 360

’ As for the communications stories of 2011, the blog for the Bill and Melinda Gates Foundation, ImpatientOptimists.org, offers the ‘ Top 10 Global Development Communications Stories of 2011.’

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#INTERVIEW: Rob Wu of Causevox Tells Us About Developments In Online Fundraising (Part II)

Non Profit Marketing 360

The coders and developers at Causevox clearly see mobile communications and seamless sharing as the means to improve outreach in the near future. Earlier this month we posted our first interview with Rob Wu , co-founder of the online fundraising and social-media platform Causevox. We wanted to talk with him because Causevox was rolling out the latest version of its platform in late September.

#TECH: How and Why To Develop A Google+ Page For Your Nonprofit

Non Profit Marketing 360

Maile Ohye covers the basics of Google+, the +1 button, and how social information can make products, like Search, more relevant: For nonprofits and businesses, you can move directly to the 5th minute, where she starts her discussion of how a company or community can benefit from a presence on Google+. Tools for your nonprofit's outreach.

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#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

Non Profit Marketing 360

appeared first on Nonprofit Marketing 360. What does it cost? How often do nonprofits reach out to donors potential and actual online, yet have no real sense of how successful the outreach was?

#COMMUNICATIONS: Visualizing The Impact Of Social Media, Especially Email

Non Profit Marketing 360

Social media and the internet love visuals too, because visual communication can travel quickly through networks and beyond the original linguistic group. Click To Enlarge. Human beings are wired to pick up visual cues even before we pick up textual ones.

#NONPROFIT: Some Models Of How Charities Use Tumblr

Non Profit Marketing 360

We’ve sung the praises of Tumblr a number of times on this blog, and today we want to present a few examples and ideas of just how nonprofits are using this free platform as a means to spread the word of their great work. One of the many great things about Tumblr is its simplicity of setup.

#NONPROFIT: Some Models Of How Charities Use Tumblr

Non Profit Marketing 360

We’ve sung the praises of Tumblr a number of times on this blog, and today we want to present a few examples and ideas of just how nonprofits are using this free platform as a means to spread the word of their great work. One of the many great things about Tumblr is its simplicity of setup.

#TECH: Scott Lenger Encourages Mobile Planning For Nonprofits At NTEN 2012

Non Profit Marketing 360

On Don’s final question about upcoming developments, John stressed the fact that mobile communications are the next wave nonprofits have to be preparing for: One thing I keep hearing more about and seeing more evidence about is mobile. So the next generation will simply assume mobile communication. Last week Don Akchin posted an insightful interview with John Kenyon of NTEN about some of the trends he sees in social outreach and technology for nonprofits.

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#HOWTO: Let Your iPhone Connect You To Volunteers & Deserving Projects

Non Profit Marketing 360

The post #HOWTO: Let Your iPhone Connect You To Volunteers & Deserving Projects appeared first on Nonprofit Marketing 360. Apple has not always been a forthcoming corporation when it comes to providing outreach for nonprofits and charities.

#COMMUNICATIONS: Visualizing The Impact Of Social Media, Especially Email

Non Profit Marketing 360

Social media and the internet love visuals too, because visual communication can travel quickly through networks and beyond the original linguistic group. Click To Enlarge. Human beings are wired to pick up visual cues before we pick up textual ones.

#FUNDRAISING: Paul Jolly Inspires The Big Ask To Raise Big Money

Non Profit Marketing 360

If you ask for less, you'll get less (and work harder on fundraising than on your projects). We welcome back Paul Jolly, Director of Jump Start Growth, Inc. , a nonprofit fundraising and consulting firm in Washington DC. Today, Paul tells about the importance of breaking the sound barrier.

#FUNDRAISING: The Holiday Season For Donations Begins Now. Ready?

Non Profit Marketing 360

The pools are open and busy. The grill has cooled down since the July-4th Picnic. The MLB All-Star Game is tonight. It’s July. One of the traditional/old-fashioned ways to disrupt the heat is to hold a “Christmas in July” party , and your nonprofit or charity should be having one.

#Development: Listening To Social Networks An Important Investment Too

Non Profit Marketing 360

The value of listening is not in the act of listening in and of itself, but when an organization or individual uses the information to improve programs or marketing. The field got built only after Ray listened. Yesterday we talked about creating content on your business’s or nonprofit’s website that will bring new readers to your site, deepen the loyalty of those already in contact with it, and turn more of them into customers, volunteers, and donors.

#SOCIALMEDIA: Facebook & WordPress Join Forces To Connect Blogging With Timeline

Non Profit Marketing 360

Click to enlarge. For some time one could link one’s Facebook and Twitter accounts, so that if your nonprofit updated its Facebook page, a tweet would automatically be generated ? and vice versa.

#FUNDRAISING: Maximizing Your Organization’s Return on Fundraising Events

Non Profit Marketing 360

We are pleased to welcome back Susan Emfinger of the University of Maryland, Baltimore County. For her previous posts on institutional fundraising, please click here.

#TECH: Facebook Timeline Rolled Out-Nonprofits Roll In

Non Profit Marketing 360

The fact is FB has saturated the market in the US , and is close to it throughout North America and Europe. Last week a much-anticipated feature was released by Facebook’s developers.

#HOWTO: Facebook Timeline Goes Public Tomorrow! Ready?

Non Profit Marketing 360

Are you ready? It goes live tomorrow! Facebook has been rolling out its new ‘Timeline’ feature for a few months now, and we hope we have given you a helping hand with the changes.