Developing a Modern Public Relations Strategy

Kivi's Nonprofit Communications Blog

For nonprofit public relations pros, Dylan’s statement carries a lot of meaning. Last month on this blog, I challenged nonprofit communicators to stop approaching media relations like they did in 2007. Peter Panepento.

Stop Approaching Public Relations Like It’s 2007

Kivi's Nonprofit Communications Blog

Peter will be sharing his wisdom and tips with us monthly on the intersections of media relations, content strategy and social media. Yet many nonprofits are still approaching public relations like it’s 2007. Guest Bloggers Media Relations Nonprofit Communications

#DEVELOPMENT: Social-Networking Is Good, But Conversation-Building Is Better

Non Profit Marketing 360

Moreover, some platforms shoot wide and far ( vis Facebook for everyone), while others target a specific subset of the social-media community ( vis Epernicus for the scientific community). Difficult to say that social networks have already grown to be mature means of communication.

#Development: Jumo And Good.is Join To Create Largest Nonprofit Network

Non Profit Marketing 360

We have followed the development of the Jumo website and network over the last year or so, and that organization has recently announced a development ‘merger’ with Good.is Then follow their merger and development to see how their work can work for you and your organization.

#Development: Establishing Goals To Ensure Integrating Social Media In Your Organization’s Growth Plans

Non Profit Marketing 360

Steve and Dado's 4 Phases of developing a Social-Media Strategy. Toward the end of the beginning efforts, the authors stress the development of a pilot project or two that focuses as much on intra-organizational engagement as it does on outreach.

What the Nonprofit Annual Report Is, Why It Is Necessary, But More Importantly - How It Can Be Powerful In Increasing A Nonprofit's Fundraising, Volunteers, Public Relations, and Marketing Results

Seeking Grant Money Today

In fact, it has tremendous potential to be a very powerful tool for the nonprofit to raise more money more frequently, clarify what your organization does for whom or what thereby helping to develop more interest in your organization in its community, and much more. The target audience of a nonprofit annual report should be viewed rather than as one entity or person but instead as a room of different people or different types of people as they relate to the nonprofit.

#TECH: How and Why To Develop A Google+ Page For Your Nonprofit

Non Profit Marketing 360

Maile Ohye covers the basics of Google+, the +1 button, and how social information can make products, like Search, more relevant: For nonprofits and businesses, you can move directly to the 5th minute, where she starts her discussion of how a company or community can benefit from a presence on Google+. But is your organization developing a Google+ presence? Tools for your nonprofit's outreach.

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#PRESSRELEASE: The Knowledge Fountain Launches Online Learning Website (Live Instructors) Aimed at Nonprofits

Non Profit Marketing 360

The Knowledge Fountain , which launched October 1, 2013, is offering a spectrum of courses online covering fundraising, communications, organizational development, social media, and productivity software. Related articles.

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#COMMUNICATIONS: In Outreach, Less Can Be More If You Avoid 3 Common Mistakes

Non Profit Marketing 360

Develop instead your ‘ Net Promoter Score ‘ (NPS), which is based on a series of questions developed by your organization and scaled 0-10. Yes, you absolutely need to keep an eye on developments in the social media/social networking universe! Related articles.

#PHILANTHROPY: Google Can Give Time, Resources, & AdWords To Nonprofits

Non Profit Marketing 360

We have talked about developing video series that tell your story – which would likely go on YouTube, of course. But you can also enlist free hours from Google’s developers to tweak products like Google Maps for your organization.

#COMMUNICATION: Is Your Nonprofit Staff Conversing With Both Audience & Each Other?

Non Profit Marketing 360

As social networks and social marketing have matured over the last two or three years, a debate continues as to how effective social media is to inspire action (be it making a purchase, donating to a cause, or risking one’s life in a revolution ).

#SOCIALNETWORKS: Sweat The Details, But Focus On The Big Picture

Non Profit Marketing 360

Consider this: The Forrester Research group has developed what may be the standard by which participants in social networks are delineated. make up 20% of the community. In cyberspace, no one need hear you scream.

#SocialNetworks: What Should You Expect From Your Online Outreach?

Non Profit Marketing 360

For nonprofits in particular, time – often given by volunteers or interns – is especially valuable, as these organizations want to leverage the good-will effort into new donors, rising contributions, and good work in the community.

#SOCIALNETWORKS: LinkedIn’s Value As Networking Platform Far Bigger Than Mere Numbers

Non Profit Marketing 360

And as you develop your connections and networks, LinkedIn offers a cool way to make graphical what you can intuit in your list of connections (InMaps): LinkedIn’s small size relative to the 800-pound gorilla in the social media universe is precisely its strength.

#FUNDRAISING: Maximizing Your Organization’s Return on Fundraising Events

Non Profit Marketing 360

Susan Emfinger is currently Assistant Vice President, Alumni Relations and Development at University of Maryland, Baltimore County. We are pleased to welcome back Susan Emfinger of the University of Maryland, Baltimore County.

#SocialNetworks: Set Up & Take Advantage Of Google+

Non Profit Marketing 360

Setup takes seconds.

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#COMMUNICATIONS: Visualizing The Impact Of Social Media, Especially Email

Non Profit Marketing 360

It also should be systematic and professional: develop a branded email that makes it visually identifiable as soon as it’s opened. Your nonprofit should be keeping up the emails, even as you develop your presence on the other social media platforms. Click To Enlarge.

#FUNDRAISING: Resources To Find Grants For Your Nonprofit’s 2013 Budget

Non Profit Marketing 360

First of all, for those individuals looking for support as they develop their talents, networks, and nonprofit chops, TheFoundationCenter.org has recently updated its website and database for those searching for grants. Related articles.

#HOWTO: Establish Your Tumblr Account Preferences To Stay Organized

Non Profit Marketing 360

including how to ensure your activity on Tumblr is reflected in your Twitter account and on your Facebook page (though quite recent developments have limited the interaction between Twitter and Tumblr, alas). 33 million blogs in 8 languages ? Where's yours?

#Communication: Six Tips To Expand Readership On Your Nonprofit’s Blog

Non Profit Marketing 360

A consistent schedule of posting, even if it varies a bit to keep things interesting for readers and writers alike, develops anticipation and loyalty – not unlike waiting for the extended Arts section of your local paper on Thursdays.

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#COMMUNICATIONS: Visualizing The Impact Of Social Media, Especially Email

Non Profit Marketing 360

It also should be systematic and professional: develop a branded email that makes it visually identifiable as soon as it’s opened. Your nonprofit should be keeping up the emails, even as you develop your presence on the other social media platforms. Related articles.

#SOCIALMEDIA: Online Communication Is A Team Sport

Non Profit Marketing 360

Sharing also provides a necessary but friendly bit of oversight: nothing like a bit of fatigue or haste to send out a tweet that should have included the word “not” and brings on a wave of unwanted publicity. Prep your staff for social media success.

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#Social Networking: Netflix Losing Control of Social-Network Goodwill

Non Profit Marketing 360

Can a company afford not to listen to the very conversation it helped develop? Image via Wikipedia. This author is not a Netflix subscriber.

#Public Media: Netflix Losing Control of Social-Network Goodwill

Non Profit Marketing 360

Can a company afford not to listen to the very conversation it helped develop? Image via Wikipedia. This author is not a subscriber of Netflix.

#ADVOCACY: When A Clever Concept Just Misses, It Misses By A Lot

Non Profit Marketing 360

The story is often used by skeptics of charity giving, and I can’t help but think the folks at Oxfam wanted to tweak it just a bit to turn the story into one of social networking and community development. Sometimes being close really means missing by quite a bit.

#SocialNetworking: Facebook Updates Introduces “Timelines”

Non Profit Marketing 360

We wanted to offer our audience a few opportunities to walk through the new features, and we want also to follow public reactions to the changes. Some have even suggested the disquieting notion of being able to stalk people on Facebook, because developers can now change the ‘Like’ button to any very they wish. Last week Facebook presented its latest iteration and updates with fanfare unusual even for Facebook.

#COMMUNICATIONS: Keep Storytelling In Forefront, Whatever Platforms You Use

Non Profit Marketing 360

How do they use the same tools to develop dissimilar results. Instead, the Red Cross wants the public to hear some different perspectives on its work from different members of its staff. Related articles. Oprah Winfrey likes a book. It’s a best-seller and a big movie.

#HOWTO: Establish A Tumblr Account & Why You Should Do So

Non Profit Marketing 360

We want to step up that earlier discussion with a series of video how-tos that will show you a Tumblr account, what can be set within that account, and why we think Tumblr is a great platform to develop a social-networking presence if your organization has not yet done so. Related articles. A couple of months ago we talked about the free blogging platform Tumblr , and the series got a great deal of response from you our audience, and we really appreciate your interest and feedback!

#Fundraising: Online/Mobile Donations Still Need The Personal Touch

Non Profit Marketing 360

Campaigns Communications Crowdfunding Development Direct Mail E-Mail Fundraising Marketing Marketing Skills Nonprofit Public Relations Social Media Web and Print Apple Business communication Donation economy education Non-profit organization Online Communities philanthropy Steve Jobs

#Fundraising: Smaller Donations Can Bring Bigger Change During Recession

Non Profit Marketing 360

But others are social through-and-through: the funds are raised by various public means, including dinners for $5 a spot. ”Overall, the general attitude about grants seems to be: less money, more often, and as public and social as possible.”

#SOCIALNETWORK: Are You Prepped For Rollout Of Facebook Graph Search?

Non Profit Marketing 360

The first thing to note, as Tom Edwards did at the Digitally Approved blog, is that the features of Graph Search (and, we would add, any future developments from the social-networking giant) “eventually play into the Facebook revenue model. Related articles.

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#Interview: Rob Wu, Founder of CauseVox, On Building Online Tools For Nonprofits (Part 1 of 2)

Non Profit Marketing 360

Though other developers have built each of these modules, CauseVox is the first to bring them together precisely to give smaller and mid-sized organizations the opportunity to reach online audiences with the same robust tools usually available only to their larger brethren.

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#SOCIALNETWORKS: Can Niche Online Networks Outperform Your Nonprofit’s Facebook Page?

Non Profit Marketing 360

But what about developing people’s interests in your nonprofit’s causes? Could these more concentrated communities really be worth the effort of building a presence on yet another social network? Related articles. Have you defined your organization’s niche?

#Communication: SOPA & PIPA Bills Are Dying, But Not Dead

Non Profit Marketing 360

The clearest division over SOPA/PIPA runs between media and entertainment corporations (movie studios, music producers, and major software developers) and companies that develop online content and/or move it across the internet (with Wikipedia being perhaps the most famous example).

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#MARKETING: Can Nonprofits Take Advantage Of Pinterest’s Open Platform?

Non Profit Marketing 360

We talked about Pinterest last week when we discussed the fact that the social-media platform has been opened to the public , who no longer need to wait for an invitation. Describe your image, even though its on its appropriate Board, and develop ways to inspire conversation to your pins.

#SOCIALMEDIA: How Young Is Too Old To Have Communications Expertise?

Non Profit Marketing 360

yet they were young enough to absorb the developments ‘naturally’, which should give them the edge over older communications ‘experts’ who had to learn it like a foreign language. Related articles.

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#SOCIALMEDIA: How Young Is Too Old To Have Communications Expertise?

Non Profit Marketing 360

yet they were young enough to absorb the developments ‘naturally’, which should give them the edge over older communications ‘experts’ who had to learn it like a foreign language. Related articles.

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#SM4NP: Scoop.it! For Information ‘Curation’ & Social Interaction

Non Profit Marketing 360

has, on the surface, a strikingly similar mission: to provide a webspace to present ‘magazines’ of (hopefully) related materials based on a user’s interests and what information she or he has ‘curated’ for his or her site.

#SM4NP: Are Pinterest & Scoop.it Part Of Your Social-Network Arsenal?

Non Profit Marketing 360

Staying up-to-date with developments in the social-networking world is no easy task. People can decide whether to follow any and all boards you are developing, or to follow a specific board or two. Facebook engages most of our oxygen/eyeballs, but plenty of other services are available.

#COMMUNCATIONS: Blog Loud & Proud & As Often As Content Warrants

Non Profit Marketing 360

Related articles. A truism/maxim/cliché that has long inspired me whenever I start a new project is, “You can fight without ever winning. But you’ll never win without a fight.”