10 Ways to Build Loyalty Among Your Online Community Members

J Campbell Social Marketing

Here are 10 ways to build loyalty among your online community members through celebration and acknowledgement! Start by taking some time to plan out an acknowledgement and celebration strategy for your online community members. Organize a “Thank You” campaign and promote it everywhere.

Is Community Engagement or Awareness Essential? Depends on Your Mission.

Kivi's Nonprofit Communications Blog

Will the way an arts organization approaches its communications work vary significantly from a social service agency? Engaging our community to keep people inspired by and active in our work. “Engaging our community” is the #1 nonprofit communications goal overall.

Trending Sources

Meet the 4 Types of People Who Make Up Your Online Community [Infographic]

J Campbell Social Marketing

Get rid of all the stereotypes that you have about these groups and start thinking of them as your online community. Increased connectivity and immediate access to information make most of us trust brands and organizations less, but we trust our social networks MORE.

Distressing Disconnect—INSIDE Your Organization! (Part One)

Getting Attention

Take a look at these disconnects in goals and preferred tactics: 65% of communications staff, but just 44% of development staff, feel responsible for community engagement goals. As a consultant who’s been the fly on the wall in so many organizations, I’ve come to see such radical internal disconnects to be the norm. And that’s a norm that sabotages communications and fundraising impact for every organization blighted by disconnects.

What does an LGBTQ nonprofit organization do?

Wild Woman Fundraising

Since I didn’t know a lot about various LGBTQ organizations, I pointed him to the now sadly defunct Planet Out (which now redirects to Gay.com ), where I thought he might be able to find more people in the community. An FtoM organization is not a choir.

Your Organization’s Superhero

Kivi's Nonprofit Communications Blog

One of the questions Tom Ahern always asks during our Direct Mail for Small Nonprofits E-Clinic is, “Are you treating your donors like your organization’s superhero?” Tom says this about appeal letters, “Your appeal is not about how wonderful your organization is.

Blending Marketing and Fundraising into Community Engagement Teams

Kivi's Nonprofit Communications Blog

Layla Fry, director of communications for Southwest Key Programs , emailed me this question: “My organization is interested in merging the now separate functions of fundraising and communications into a ‘Community Engagement Team’ as you recommended in your book.

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[Guest Post] Correctly setting up your nonprofit's Google+ Community

Fundraising Coach

A few months after I wrote the book Google+ for Nonprofits , Google+ released a new feature called "Communities." As a Google+ user--whether personal profile or organization page--when you share with the people in your circles, it''s a broadcast. Google+ Communities for Nonprofits.

10 Ways to Celebrate Nonprofit Online Community Members Using Social Media

J Campbell Social Marketing

Today I am hosting the #Commbuild Twitter chat and the topic is creative ways to celebrate online community members. Here are 10 ideas and ways to celebrate, acknowledge and reward your online community members for being there for you and for being awesome!

Community First, Monetize Later

The Agitator

If you go in looking to engage, interact and build up a community of people who are interested in your mission/brand, then down the road you have a better chance of successfully running a fundraising campaign.” He poses and suggests answers to a series of questions (I’ve re-ordered a bit to suit my own logic) … How will social media fit into your organization’s overall PR and marketing strategy? How will you help your community?

How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

Baldrick’s Foundation contacted me to highlight some of the great strides the organization has taken in the area of social media fundraising. They want to be able to measure, conclusively and in revenue terms, how much that post meant financially to the organizations.

How to organize your fundraising job search like a pro with Phil Gerard

Wild Woman Fundraising

Phil will be speaking about how to structure and organization your fundraising job search. Then as opportunities come up in the future, I have a much better understanding of who could be a good fit for what job in what organization. Mazarine Treyz: Hey, everybody. Welcome.

Designing Community Campaigns For Weight Loss

Social Marketing and Social Change

Developing community and statewide initiatives to combat obesity has been described “as American as second helpings of apple pie” ( Levitz & McKay, 2013 ). I believe that these community and state efforts need better marketing of weight management.

#HOWTO: Setup A (Free) Scoop.it Magazine For Your Community

Non Profit Marketing 360

Your organization can connect itself as much or as little as it wants with other social media accounts. Of course, you want to bring some visual continuity between your organization’s Scoop.It We introduced Scoop.it

Engaging Your Library Community Through Storytelling and Social Media

J Campbell Social Marketing

Engaging Your Library Community Through Storytelling and Social Media from Julia Campbell – J Campbell Social Marketing. The post Engaging Your Library Community Through Storytelling and Social Media appeared first on JCSM.

Is your community suffering from an attack of a charity ideology?

Fundraising Coach

In this ideology, the "good guys" are small organizations with no staff who do not make others uncomfortable, especially by asking people for money. So we need to continue to not just be well versed on the key metrics at our organizations, but we need to also be up on the current research.

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Is your community suffering from an attack of a charity ideology?

Fundraising Coach

In this ideology, the "good guys" are small organizations with no staff who do not make others uncomfortable, especially by asking people for money. So we need to continue to not just be well versed on the key metrics at our organizations, but we need to also be up on the current research.

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The Rabbit Hole and Community Engagement

Kivi's Nonprofit Communications Blog

This is the typical peer-to-peer fundraising event designed to unite passionate supporters and constituents of your organization in a way that builds awareness and raises funds to support programs. Beth Ann Spiegel.

Can Your Organization Pass the Donor-Centered Test?

Ann Green

I recently received a newsletter from an organization that focused mainly on themselves, then their clients, and then barely mentioned their donors. There’s no question this organization does good work, but their newsletter failed the donor-centered test. Can your organization pass the donor-centered test? Are your fundraising appeals focused too much on your organization – rambling on about how great you are? and not On behalf of X organization.

What Does Your Organization Do? Draw It Out

Kivi's Nonprofit Communications Blog

Jessica Pullano, who is currently participating in my Mentoring Program , shares how her organization created one to help explain what they do. For example, I was thinking about what metaphor could help explain the work we do to align the community behind school goals. Jessica Pullano.

Bring Your Experience to Your Community (Case Study: Curtis Institute)

Getting Attention

In today’s experiential world, showing, rather than telling, is a powerful way to increase your organization’s credibility and boost your connection with your base. How can you bring the experience of your organization’s impact to your supporters?

How to Compete for a Chase Community Giving Grant*

Nonprofit Marketing Blog

Chase Community Giving is back for a fifth season. So how can your organization participate? Make sure your supporters know about the contest – and if they are Chase customers, they can nominate your organization by July 9.

#COMMUNICATIONS: Is Your Organization Moving At The Speed Of Mobile?

Non Profit Marketing 360

If you’re a community organization, how about asking supporters to photograph and report activities in their local neighborhood using Facebook, Twitter or other mobile-enabled social media?

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10 Twitter Tips for Nonprofit Organizations

Fundraising 123

" Simple and powerful, Twitter is a must for nonprofit organizations. Build community. is much more about having personality, inspiring conversation, and building online community. It’s better to create a personal Twitter profile in order to only follow those select few you are interested in reading, but if you are going out on Twitter behind your organization’s logo a.k.a. How can you build community on Twitter if you won’t even participate with your followers?

#INTERVIEW: Debra Askanase, Socialbrite.org Strategist, Offers Useful Advice To Nonprofits Using Social Media

Non Profit Marketing 360

Debra Askanase, founder of Community Organizer 2.0 , is an “engagement strategist” who consults with nonprofit organizations on digital media. Her background includes a decade of community organizing experience, followed by seven years in community economic development.

Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Kivi's Nonprofit Communications Blog

Now page mangers can take advantage of those same targeting tools on organic content. Enabling page mangers to target organic posts gives them a say in the targeting process. Organic Post Interest Targeting. Drew Bernard.

You can meet me at the Center for Nonprofit Organizations in February, March and April 2011!

Wild Woman Fundraising

I will be teaching four workshops in February, March and April at the Center for Nonprofit Organizations at 5930 Middle Fiskville Road in Austin! Want to come out and learn? Click on the links below to register. How to Find and Cultivate Donors.

Is Your Organization Donor-Centered? Find Out by Taking This Quiz

Ann Green

Are your fundraising appeals focused too much on your organization – rambling on about how great you are? Your organization may be great, but let your donors figure that out. Don’t say we’re helping underserved members of the community. and not On behalf of X organization.

How can nonprofits monitor their online reputations?

Wild Woman Fundraising

This month’s Net2ThinkTank Challenge is, “What are your best practices for effectively monitoring online feedback about your organization, cause, or social enterprise? If your main problem is that people AREN’T talking about you, how do you get a community built?

Building Community Online

A Small Change

Every organization has a donor culture, most have several. It is important as you develop and grow your online community that you have an intentional culture. Create some kind of opportunity for your community to engage you online via a comment box, forum, or Facebook page. Are you an organization that they can give money to? When you are creating an online community, you want to think about your audience this way too.

Grants for Community Public Lands Organizations

Seeking Grant Money Today

offers Every Day Grants to support nonprofit organization volunteers working to improve and encourage responsible use of public land sites in the United States.These organizations are sometimes known as "friends group." From The Foundation Center. [As As always, if you are interested in this grant opportunity, click "Link to Complete RFP" at the end of this blog post, for more information].

How to Get Everyone in your Organization on the Same Page

Ann Green

What would happen if you got your staff or board together and asked them to give a short description of what your organization does? Having a consistent set of messages is essential when you have more than one person writing for your organization and as new staff or volunteers come on board.

#Development: Establishing Goals To Ensure Integrating Social Media In Your Organization’s Growth Plans

Non Profit Marketing 360

They have been sharing their findings over the last couple of weeks, and some of their discoveries show how excited, yet hesitant, many organizations remain when it comes to social networking. Steve and Dado's 4 Phases of developing a Social-Media Strategy.

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Birders, Bowlers and Baristas: Igniting Passion Communities

Sea Change Strategies

Instead of valuing big lists, we should focus on finding and stewarding our passion communities. Join us and learn: Attributes of a passion community. How to find and segment your passion communities. We’ll also share examples of people and organizations that are pioneering this approach to passion communities including the National Audubon Society, Moms Clean Air Force, the International Rescue Committee and Environmental Working Group.

10 Reasons Your Nonprofit Needs to Be On Google+

J Campbell Social Marketing

Users create profiles and then have the option to create a Company Page , similar to a Facebook Page for businesses, organizations or brands. . Google+ has fantastic, useful features for nonprofits including Hangouts and Communities. .

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3 Steps to a Powerful, All-Organization Team of Messengers

Nonprofit Marketing Blog

I recently completed an all-new message platform for the largest human services organization in Massachusetts. The platform included a tagline, positioning statement, talking points or key messages at organization and program level, and elevator conversation. This kind of disconnect is an organizational nightmare—especially when the agency has done so much to shape its network of services, approaches, and locations in response to community needs.

Why you can’t have a huge, active community paying attention at all times

Nonprofit Marketing Blog

A lot of organizations (both nonprofit and for-profit) start with a dedicated following. Then they try to grow their community bigger and bigger. I’m often asked, “How do we scale our dedicated fan base?” ” Here’s the challenge. Along they way, they keep talking to their audience as if it was one, homogeneous audience. But it’s not. A lot of people lose interest, because they care about different things.

Natural Helper Networks in Community Social Marketing Programs

Social Marketing and Social Change

This work was later transplanted to rural communities in North Carolina and spawned a number of church-based interventions in the 1980s aimed at serving black populations (Eng, Rhodes & Parker, 2009). Natural helper models to enhance a community’s health and competence.

No Nonprofits – You Aren’t Posting Enough On Social Media

J Campbell Social Marketing

I certainly don’t want to hear from every organization and business that I follow several times per day. Nonprofits – in our always-on, hyper-connected world, you need to be sharing compelling, visual stories of your impact with your online communities regularly.

#interview: Simone Joyaux, Nonprofit Consultant, Author, and Columnist

Non Profit Marketing 360

I had no idea what they were, but I fell in love with the mission and in 2000, as a volunteer, I founded the Women’s Fund of Rhode Island , a social justice organization that fights for leveling the playing field for women and girls.