7 Signs Your Communications Strategy Isn’t Strategic

Kivi's Nonprofit Communications Blog

— get some real strategic direction for your communications plan. While it’s fabulous that many nonprofits are recognizing the value of strategic communications plans, the sad fact is that too many are satisfied with a buzzword bingo card strung into a few paragraphs.

3 Surefire Communication Strategies to Follow Your Events

Kivi's Nonprofit Communications Blog

But before you pop too many bottles, it’s important that you’re prepared to communicate with your valuable attendees and donors. Take a look at these top 3 communication strategies that will help you reach, retain, and engage your attendees. Kerri Moore.

Trending Sources

Where’s the Love: Is Your Communications Strategy LGBTQ Inclusive?

Kivi's Nonprofit Communications Blog

Here at Nonprofit Marketing Guide, we believe that cultural competency is an important element of good nonprofit communications. Today, contributing writer Antionette Kerr takes a look at several ways you can improve LGBTQ inclusion in your organization and its communications.

Developing a Modern Public Relations Strategy

Kivi's Nonprofit Communications Blog

Guest Post by Peter Panepento of Panepento Strategies. Gone are the days when we could communicate at our potential audiences. Last month on this blog, I challenged nonprofit communicators to stop approaching media relations like they did in 2007. Peter Panepento.

No Hard Choices = No Strategy and No Leadership

Kivi's Nonprofit Communications Blog

This is not a strategy. Just the other day a nonprofit communications director showed me her brand-new marketing strategy. Her organization’s leaders, the executive director and a committee of board members, had commissioned the strategy from a consultant.

Social Media Is Not a Marketing Strategy

SocialButterfly

Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan. In fact, how we view marketing and communications in general needs to evolve. There, I said it.

Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Link building is an essential part of any SEO strategy. A nonprofit’s link building strategy should incorporate the following aspects to ensure it’s both timely and effective. Accidental Techies Nonprofit Communications nptech search engine optimization SEOBrian Honigman.

Why Ignoring GuideStar’s Profile Pages Damages Your PR Strategy

Kivi's Nonprofit Communications Blog

What are the organization’s key strategies for making this happen? Peter Panepento is principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. Media Relations Nonprofit CommunicationsEffective media relations isn’t always about proactively pitching your organization’s story to reporters and editors.

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5 Strategies to Build Better Relationships with Your Mobile Donors

Kivi's Nonprofit Communications Blog

With that said, here are five strategies to help you: Use text messaging to communicate with donors. Create a communication plan. Strategy #1: Use text messaging to communicate with donors. Strategy #2: Don’t forget about email. John Killoran.

Drive Donors to Your Online Donation Page with These Six Marketing Strategies, Part 2

Kivi's Nonprofit Communications Blog

You can find the first 3 strategies here. Last week , we talked about the first 3 strategies for marketing your online donation page: 1. Don’t Forget Traditional Communications. Don’t Forget Traditional Communications. What strategies has your nonprofits used?

The Kinds of Meetings Communications Directors Need

Kivi's Nonprofit Communications Blog

The Types of Meetings Communications Directors Need. As a communications director, you need to ensure that several different kinds of meetings are taking place at your organization so that you can do your best work. CALM Marketing Team Nonprofit Communications npcomm

Building an Effective Nonprofit Mobile Strategy

Kivi's Nonprofit Communications Blog

Tonia Zampieri is back with some more advice on how to get your nonprofit’s mobile marketing strategy in place. Also, she shares how you could have the chance to win a mobile marketing strategy session with Atlantic Business Technologies. Tonia Zampieri.

How Can Nonprofits Communicate to Two Americas?

Kivi's Nonprofit Communications Blog

At Nonprofit Marketing Guide, we are all about helping communications directors do the best job possible for their organizations and to do the work with purpose, enthusiasm, and integrity. As nonprofit communicators, we cannot ignore the tumultuous political times we live in.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

May 17: Email Newsletters for Nonprofits, Part 1: Strategies to Make the Most of Your E-Newsletter. Mixed Links Nonprofit CommunicationsHappy Friday, everyone!

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Summer Shifts in Communications? Please share here!

Getting Attention

I’d love to know how you adapt your organization’s communications for summertime impact, for a blog post! StrategyHey you! Do you: Change timing. Shift topic, tone or language to make it more seasonally relevant. Adapt your campaign focus, channel and/or frequency.

THIS is Why You Need a Content Strategy

Kivi's Nonprofit Communications Blog

I’ve been working on ways to explain how a nonprofit’s content marketing strategy is different from all the same old nonprofit communications you may have been publishing all along. Content Marketing Nonprofit Communications Nonprofit Marketing Strategy

Communications Directors, Step Up and Lead

Kivi's Nonprofit Communications Blog

Just about every week, I talk to nonprofit communications directors who have “limiting beliefs” that are holding them back. In my role as a coach , I help communications directors challenge their limiting beliefs such as.

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2012 Nonprofit Communications Trends – Infographic

Kivi's Nonprofit Communications Blog

Every good report these days must have an infographic, so here’s ours for the 2012 Nonprofit Communications Trends Report ! The Big Six Most Important Communications Channels for Nonprofits. Nonprofit Communications Nonprofit Marketing Strategy Trends infographic

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

October 17 & 19: Two-Part Series – Measuring the Effectiveness of Your Communications Work with Kivi Leroux Miller (Registration for Part 1 is $99 | Registration for Parts 1 and 2 is $199 | Or both are free with an All-Access Pass ). Brick & Spoon. Orange Beach, AL.

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5 Leadership Failures That Hurt Communications and Fundraising

Kivi's Nonprofit Communications Blog

Communications directors and development directors are not magicians or miracle workers, and yet many executive directors and boards seem to think they should be able to pull rabbits out of hats and turn water into wine. No Real Strategy. “Spray and pray” is not strategy.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

” Here’s this week’s Mixed Links… We are doing some research with Big Duck on the ingredients of nonprofit communications success. Share your nonprofit communications success story with us in this survey. Mixed Links Nonprofit Communications

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2 Strategies to Help Your Nonprofit Go Viral

Kivi's Nonprofit Communications Blog

Guest Post by Peter Panepento of Panepento Strategies. No nonprofit leader in her right mind would wish for the first scenario and no nonprofit communicator can promise to engineer the second scenario — no matter how good she is at her craft. It wasn’t a clever communications campaign.

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3 Things You Probably Didn’t Know about Communications Measurement

Kivi's Nonprofit Communications Blog

I’m teaching two new webinars on measuring the effectiveness of nonprofit communications this week. There’s a whole association dedicated to communications measurement. AMEC is the International Association for Measurement and Evaluation of Communication.

Reality Check: Why You Need an Online Marketing Strategy

Kivi's Nonprofit Communications Blog

Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. That doesn’t mean you can abandon your print communications in favor of email or social media.

Debate Highlights 9 Communications Lessons

Getting Attention

If you watched last night’s Romney vs. Obama debate, you know that Romney reigned as the far better communicator. So political theater, like your communications, matters big time. Communicate with confidence. Note: Trying to be as neutral as possible here.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

mean Links… Kivi is doing a free webinar for Bloomerang, June 1st, on What a Communications Plan Should Look Like. John Haydon asks Why Is Video Content Missing From Your Nonprofit’s Marketing Strategy? Happy Friday!

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Network for Good shares Four Donor Communication Mistakes to Avoid in Year-End Giving Plans. Read How Watsi’s Fundraising Email Strategy Acquired Over 1,300 Recurring Donors & 6 Takeaways For Your Nonprofit. Credit: https://flic.kr/p/8H9NoQ. p/8H9NoQ. Happy Friday!

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8 Ways Nonprofits Can Implement A Mobile Strategy

J Campbell Social Marketing

Implementing a mobile strategy is no longer an option for nonprofits, because in less than a year more of your supporters will visit your website from a mobile device than from their desktop computer. The first step on the path to an effective mobile strategy is to just do it!

8 Ways Nonprofits Can Implement A Mobile Strategy

J Campbell Social Marketing

Certainly, ensuring that you have a website accessible on a variety of different screens is a vital first step to a viable mobile strategy for your nonprofit. What Is A “Mobile Strategy”? Here are 8 ways that your organization can get started implementing a mobile strategy.

Calendar Confusion: Year-End Communications on a Summer Fiscal Year

Kivi's Nonprofit Communications Blog

How do you handle calendar year-end (November-December) communications when your nonprofit’s fiscal year actually ends June 30? Fundraising Measuring Success Nonprofit Communications Nonprofit Marketing Strategy Publication Management

What’s Essential to Good Nonprofit Communications in 2017?

Kivi's Nonprofit Communications Blog

Fashion essentials change from person to person, but as a nonprofit communicator, you must have these 6 essentials to do your best work in 2017: How to schedule your communication s with editorial calendars and other planning tools. Nonprofit Communications Online Courses

Nonprofit Communications in the Fake News Era

Kivi's Nonprofit Communications Blog

Here are three strategies you should follow: 1.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

CauseVox has put together a new resource for communication and fundraising directors that is a guide, template, and worksheet to help craft fundraising goals and a plan for the year. Peter Bregman explains why Execution Is a People Problem, Not a Strategy Problem.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Join me for some Mixed Links… Share your nonprofit communications success story with Big Duck and us in this survey. Unbounce says “focus” is the Vital Ingredient Missing In Your Content Strategy. Mixed Links Nonprofit Communications

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5 pieces of advice for nonprofit communicators who want to rock their marketing in 2017

J Campbell Social Marketing

Here are my top 5 pieces of advice for nonprofit communicators who want to cut through the clutter and grab attention in 2017. You can say that you value communicating with donors, sharing your impact with them, and raising awareness with new groups.

How to Communicate In The Midst Of Tragedy: 9-Step Checklist

Getting Attention

to the questions, worries and just totally-wrong communications I’ve seen going out since the bombings yesterday afternoon. Please share your strategies, and add your questions and feedback here. It’s never productive to communicate into that environment at the moment of.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Best practices seem to change all the time, but here are 3 Core Twitter Strategies That Will Never Die. Mixed Links Nonprofit Communications

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Good and Bad News: Communicators More Strategic, But Less Focused

Kivi's Nonprofit Communications Blog

I just pulled some preliminary data from our 2017 Nonprofit Communications Trends Report Survey. About 35% of participants say that the “extent to which strategy drives our communications work” is either somewhat better or much better.

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2013 Nonprofit Communications Trends [Infographic]

Kivi's Nonprofit Communications Blog

Nonprofit Communications Nonprofit Marketing Strategy nptech TrendsWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Day in the Life of a Nonprofit Communicator – Sarah Tarnopolsky

Kivi's Nonprofit Communications Blog

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Sarah Tarnopolsky.