Fundraisers – You’re Missing the Point of Social Media Fundraising

J Campbell Social Marketing

Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising. I’m here to give you my side of the social media fundraising argument – because I know that it works.

Basic Social Media Intelligence (SOCMINT) Tools To Help Fight Disinformation

Public Sector Marketing 2.0

Social Media Intelligence (SOCMINT). A subset of OSINT that gathers information exclusively from social media sites. The later (SOCMINT) in particular is a major focus area of many public sector communications and marketing initiatives as they have realized that even big budget on-message and on-target campaigns can’t compete against botnets run by digital-savvy actors leveraging micro-influencer networks and the power of big social data.

Nonprofit Social Media 101: Lessons from Indivisible

EveryAction

We recently sat down with Becka Wall, a Social Media Strategist at Individual Project and former Assistant Director of Digital Content Strategy at NARAL Pro-Choice America, to talk about the basics of running social media for an organization or campaign.

The Future of Social Media for Nonprofits? Let’s Talk about It Tuesday

Kivi's Nonprofit Communications Blog

I’ve been doing a lot of reading and research lately on what the next iteration of social media might look like for nonprofits. How will the main social media platforms that nonprofits use, especially Facebook, Instagram, and Twitter, change in wake of. Admissions that social media platforms are designed to be addictive ? Studies linking social media use and depression, especially among teens and young adults ? Nonprofit Social Media

Blocking Access to Social Media is now “Against Policy”

Public Sector Marketing 2.0

This is also the policy that informs authorized users as to what constitutes “acceptable behaviour” in both their personal and professional use of social media.

Health Care Social Media Review #21: Social Media Taps Digital Health

SocialButterfly

This edition of the Health Care Social Media (HCSM) Review explores recent discussions and research on how social media collides with health promotion, prevention and wellness efforts. Social media and all its relatives – is that digital health?

3 New Ways to Determine Nonprofit Social Media Success (That Don’t Involve Numbers)

J Campbell Social Marketing

Social media continues to perplex, overwhelm, and frustrate many a nonprofit marketer. You post promotions on social media, fairly consistently, but no one engages. So how can you calculate your nonprofit’s unique social media ROI? .

10 New Year’s Resolutions for Nonprofit Social Media Managers

J Campbell Social Marketing

This was certainly an interesting year to be a nonprofit social media manager. Here are just a handful of headlines bashing social media from the past few weeks alone: Instagram Was Bigger Russian Election Tool Than Facebook, Senate Report Says.

When your employees go too far on social media…

Public Sector Marketing 2.0

I recently did some work for a client that involved looking into recent Canadian legal cases dealing with employees that have been either fired or reprimanded for their conduct on social media platforms.

Freebie: Social Media Cheatsheet

Kivi's Nonprofit Communications Blog

Wouldn’t life be easier if you didn’t have to read through pages and pages of blog posts in order to figure what works best on what social networks? It also has a quick reference guide for the Six G’s of Social Media Marketing. Happy Holidays!

How to measure ROI of social media? Book Review: Measuring The Networked Nonprofit

Wild Woman Fundraising

Do you want to do social media for your nonprofit? How can you measure ROI on social media for your nonprofit? There are ways to show the ROI of various social media efforts, such as, for example, showing that social media increased donations.

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How to Do Social Media Spring Cleaning at Your Nonprofit

J Campbell Social Marketing

Spring is in the air – hopefully coming soon to Boston – and it’s time to put a fresh coat of paint on those dusty social media accounts! Here are my tips on doing a spring cleaning for your nonprofit social media accounts, focusing on.

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3 Realistic Social Media New Year’s Resolutions for Nonprofits

Kivi's Nonprofit Communications Blog

Here are a few suggestions for starting something good for your social media practice in 2017. For the past few years, some social media expert has pronounced the incoming year as the year of VIDEO. Nonprofit Communications

Social Media Q & A

Kivi's Nonprofit Communications Blog

A flurry of questions came in at the end of today’s webinar on Writing for Social Media, so I’m going to try to quickly answer a bunch of them here. February 16: Social Media Fear Factor: Getting Over What’s Holding You Back.

Health Care Social Media Review #30: The Research Edition

SocialButterfly

Where do you turn for the latest research on the impact and influence of social media? This edition of the Health Care Social Media Review (HCSM) provides the latest research your fellow colleagues are studying by highlighting social media research and related resources.

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4 Simple Guidelines For Your Nonprofit Social Media Storytelling Strategy

J Campbell Social Marketing

Creating a vibrant, effective, and workable social media storytelling strategy can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech savvy. 2) Consider What We Know About Social Media.

Seniors and Social Media? Longview Says Yes!

Kivi's Nonprofit Communications Blog

Think because your organization caters to seniors, you don’t need social media? One of my biggest tasks is increasing awareness of our beautiful community and all it offers, and one of the ways I seek to do this is through using social media.

Social Media Is Not a Marketing Strategy

SocialButterfly

Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan. Social media has enabled business leaders to think differently about how they engage and interact with both customers and employees.

Social Media Is Not a Marketing Strategy

SocialButterfly

Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan. Social media has enabled business leaders to think differently about how they engage and interact with both customers and employees.

Setting Up a Social Media Listening Dashboard

Kivi's Nonprofit Communications Blog

One very popular use of the dashboard concept is to monitor social media conversations about your organizations and issues. Christina Johns, online media manager for the International Fellowship of Christians and Jews uses Netvibes.

How Social Media and Fundraising Fit Together

Kivi's Nonprofit Communications Blog

You’ve probably been cautioned to avoid using social media as a fundraising tool and to focus instead on donor “engagement” – which will someday lead to fundraising opportunities. What about all of those nonprofits using social media to raise money right now?

Five Tools for Your Social Media Intern

Social Media Bird Brain

And given that Social Media is a big deal that many small nonprofits can''t afford a full-time manager for, you''re probably thinking of. social communications strategy tools goals intern social media calendar face time Small nonprofit Via Unpaid Intern Summertime. and the interns are easy. Well, not really.

How to Create Social Media Video on a Shoestring Budget – Tips & Tools

J Campbell Social Marketing

Welcome to the first episode of Nonprofit Social Media Nerds , where we discuss and demo social media tools, tech, tips, and tricks. Watch the video to see a live demo of Josh’s must-have mobile apps to create, enhance, edit, and share video on social media: .

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What Russian Troll Farms Can Teach Nonprofits About Social Media Marketing

J Campbell Social Marketing

What an incredibly volatile year it has been for social media platforms – and February isn’t even over yet. Perhaps the biggest announcement involving social media platforms thus far this year came on Friday, with the now infamous Russia indictments.

How to Create and Use a Nonprofit Social Media Calendar [with template]

J Campbell Social Marketing

Between answering emails, making phone calls to supporters, editing the annual appeal letter and coordinating fundraising events, who has time to maintain more than one social media site? Get a free download of the Nonprofit Social Media Calendar template by clicking here.

Who Is on Social Media?

Kivi's Nonprofit Communications Blog

Nonprofit Communications Social Networking TrendsWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now.

Confusion Surrounding Social Media Monitoring

Public Sector Marketing 2.0

Here are some verbatim responses I often get when asking public servants the following question: “Have you ever monitored social media while at work?” Others still (usually full-time positions) may be hardcore social media monitoring analysts tracking and analysing sentiment, influencers and discussion levels across various social platforms, etc… Everyone has a role to play in this. “we already do media monitoring” Agreed.

Using Social Media in Fundraising

Kivi's Nonprofit Communications Blog

On Friday, I taught a workshop called Social Media: Your On-Ramp to Future Fundraising at the annual conference of the North Carolina Center for Nonprofits. Social Media: Your On-Ramp to Future Fundraising from Kivi Leroux Miller. While everyone wants to focus on peer-to-peer fundraising in social media, you can actually use social media to support your fundraising in many different ways, including the six ways we focused on.

5 Strategies for Using Social Media for Media Relations

Kivi's Nonprofit Communications Blog

According to Cision’s 2015 Global Social Journalism Study , 94 percent of journalists are using social media on a daily basis — with 67 percent spending up to two hours a day. Below are five strategies for using social media to your advantage in media relations.

Social Media Slacktivism or Something Bigger?

J Campbell Social Marketing

I participated in the challenge, and continue to believe that it is a big opportunity for the sector to examine the way it communicates and reaches out to new supporters. The post Social Media Slacktivism or Something Bigger? appeared first on J Campbell Social Marketing.

Join the Social Media for Global Health Working Group

SocialButterfly

Want to meet others with a heart for using social media for global health and development? Forming the Social Media for Global Health Working Group . Social media in some capacity has been around since the days of chat rooms and message boards.

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New Government of Canada policies related to social media

Public Sector Marketing 2.0

The two documents recently released include a policy on A cceptable Network and Device Use and a standard on Social Media Account Management. Standard on Social Media Account Management. Responsibility area of: Heads of Communication.

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How to Use Social Media for Fundraising [PODCAST + FREE WEBINAR]

J Campbell Social Marketing

The rise in popularity of social media channels over the past decade has fundamentally changed how we connect with one another, how we discover news, and how we consume and share information that matters. How to determine which social media channels on which to focus.

4 Ways to Use Social Media to Strengthen Donor Relationships

J Campbell Social Marketing

Right now nonprofits are communicating with 5 distinct generations of donors. Nonprofit Tech for Good found that “boomers spend 19 hours a week online, and 71% use a social networking site daily with Facebook being the most popular. 4) Host an exclusive online social media event.

How Much Time Does Social Media Marketing Really Take?

J Campbell Social Marketing

It seems that all too often, uninformed nonprofit Boards and well-meaning but not-tech-savvy Executive Directors simply tack on the words “social media” to the development or marketing person’s job description. Social media is free. No one is born a social media expert.

My Big Fat Problem With Social Media Measurement

J Campbell Social Marketing

I think it’s fantastic when nonprofits want to measure their social media efforts. This brings me to my big, fat problem with the majority of social media measurement tools, spreadsheets and efforts. So, what is the goal of your social media efforts?

Are Nonprofits Measuring their Social Media Results?

J Campbell Social Marketing

Websites, email, crowdfunding, and social media platforms have exploded a nonprofit’s ability to find and connect with potential donors and supporters. Facebook and email marketing are the top two digital communication channels for nonprofits.

10 Ways to Use Social Media to Grow Your Nonprofit Email List

J Campbell Social Marketing

In the Internet Hierarchy of Needs (I just made that up), there are three main tools that you need to communicate with donors and reach new supporters. They are your website, your email list, and your social media platform(s).

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Relief—Your Social Media Decision Guide (No Charge)

Getting Attention

It’s changed dramatically, along with the balance of the social media landscape as one-time favorites shift form and new channels burst onto the scene. There’s little doubt that social media should be a part of your communications mix, but what should you be using it for, and how?

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How to Coordinate an Army of Nonprofit Social Media Ambassadors on #GivingTuesday (and beyond)

J Campbell Social Marketing

If you are planning on leveraging the social media power of that day to ask for donations, you probably know that you can’t do it alone. Get a free download of the Essential Nonprofit Guide to Recruiting and Coordinating Social Media Ambassadors by clicking here.

#COMMUNICATIONS: Visualizing The Impact Of Social Media, Especially Email

Non Profit Marketing 360

Social media and the internet love visuals too, because visual communication can travel quickly through networks and beyond the original linguistic group. Your nonprofit should be keeping up the emails, even as you develop your presence on the other social media platforms.

5 Reasons to Get Excited About Social Media Day

J Campbell Social Marketing

Social Media Day is almost here, and you should be just as I excited as I am! Here are just 5 reasons: 1) Social media has completely revolutionized communications. 2) Social media isn’t just for young people anymore.

Most Important Social Media Sites to Nonprofits in 2015

Kivi's Nonprofit Communications Blog

More than 800 nonprofits have completed our 2015 Nonprofit Communications Trends Report Survey (please take it now if you are not one of those 800+). We asked you to put eight social networks in “order of importance to your nonprofit’s communications strategy in 2015.”

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