Developing a Modern Public Relations Strategy

Kivi's Nonprofit Communications Blog

For nonprofit public relations pros, Dylan’s statement carries a lot of meaning. Gone are the days when we could communicate at our potential audiences. Last month on this blog, I challenged nonprofit communicators to stop approaching media relations like they did in 2007.

Stop Approaching Public Relations Like It’s 2007

Kivi's Nonprofit Communications Blog

Peter will be sharing his wisdom and tips with us monthly on the intersections of media relations, content strategy and social media. What does this mean for nonprofit communicators? Yet many nonprofits are still approaching public relations like it’s 2007.

free guide is a handy tool for nonprofit public relations

Studio 501c

Via Steve Rubel, here's a succinct, free 30-page guide from PR firm Shift Communications on how to use the Web for public relations. public relations. Shift Communications. Tags: BLOGGING COMMUNICATIONS COOL TOOLS MARKETING RSS WEB Written for PR specialists, PR 2.0 Essentials would be just as helpful to nontechies in nonprofits who want to learn how to interact with external audiences through social bookmarking, RSS, blogs, podcasts, and more.

#SOCIALMEDIA: Online Communication Is A Team Sport

Non Profit Marketing 360

Sharing also provides a necessary but friendly bit of oversight: nothing like a bit of fatigue or haste to send out a tweet that should have included the word “not” and brings on a wave of unwanted publicity. Prep your staff for social media success.

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free guide is a handy tool for nonprofit public relations

Studio 501c

Via Steve Rubel, here's a succinct, free 30-page guide from PR firm Shift Communications on how to use the Web for public relations. public relations. Shift Communications. BLOGGING COMMUNICATIONS COOL TOOLS MARKETING RSS WEBWritten for PR specialists, PR 2.0 Essentials would be just as helpful to nontechies in nonprofits who want to learn how to interact with external audiences through social bookmarking, RSS, blogs, podcasts, and more.

Communicating clearly, take 2

Get Fully Funded

Seems my great blog post yesterday on communicating clearly wasn’t clear. Communication is key in relationships, and expecially in relationships with your donors. Watch this quick video and see if you can tell how unclear communication can literally sink a ship.

#COMMUNICATIONS: Visualizing The Impact Of Social Media, Especially Email

Non Profit Marketing 360

Social media and the internet love visuals too, because visual communication can travel quickly through networks and beyond the original linguistic group. Related articles. Click To Enlarge. Human beings are wired to pick up visual cues before we pick up textual ones.

Trends That Will Shape PR in 2018

Kivi's Nonprofit Communications Blog

Earned media has kept its place as a highly sought-after outcome of a good public relations campaign. Public relations will emerge as a strategic management function. The post Trends That Will Shape PR in 2018 appeared first on Crenshaw Communications.

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Day in the Life of a Nonprofit Communicator – Brenda Bennett

Kivi's Nonprofit Communications Blog

Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! Brenda Bennett is the VP of marketing and communications for NewView Oklahoma and has held executive management positions in the media industry for more than 25 years. Brenda Bennett.

#COMMUNICATIONS: Visualizing The Impact Of Social Media, Especially Email

Non Profit Marketing 360

Social media and the internet love visuals too, because visual communication can travel quickly through networks and beyond the original linguistic group. Click To Enlarge. Human beings are wired to pick up visual cues even before we pick up textual ones.

#SOCIALMEDIA: How Young Is Too Old To Have Communications Expertise?

Non Profit Marketing 360

Now that some of the heat has dissipated, we wanted to see if she cast any light on the generational and communications experiences of Millennials. We would simply add that usage of X and understanding of X are two different, albeit related, issues that Catherine (and all young people?)

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#COMMUNICATION: The Best Ways To Encourage Retweets Include…

Non Profit Marketing 360

And there’s nothing wrong with periodically throwing out some wildcards on topics at least somewhat related to your mission ? Link to peers and to stories related to your enterprise. Related articles. What could be easier than writing a message in a mere 140 characters?

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Can unclear communication sink your ship?

Get Fully Funded

Communication is key in relationships, and expecially in relationships with your donors. Watch this quick video and see if you can tell how unclear communication can literally sink a ship. Tags: Communications/Public Relations Donor Relations

#COMMUNICATIONS: Make Your Next Fundraiser An Online Conversation Too

Non Profit Marketing 360

A Twitter Wall adds dynamism to even the smallest event. Though weather in the mid-Atlantic continues to flirt with spring while staying surprisingly loyal to winter, it is the season to be planning summer festivals, fundraisers, and rallies.

#Communications: Can We Trust AT&T – T-Mobile Merger Promises?

Non Profit Marketing 360

AT&T has been working through the logistics, regulatory maze, and public-relations (snow?)job Publicly, AT&T has claimed that the purchase of T-Mobile will ensure an expansion of AT&T’s 4G/LTE network to some 97% of their customers.

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Interview with Sarah Durham, Nonprofit Communications Strategist & Author of “Brandraising”

Non Profit Marketing 360

Sarah Durham left the world of corporate communications and marketing in 1994 to launch Big Duck , an agency that works exclusively with nonprofit organizations to help them communicate effectively so they can fulfill their missions.

Words That Mean Instant Doom for Press Releases

Non Profit Marketing 360

Communications Marketing Public Relations Writing communication media relations Public relationsThe PR News blog has compiled a list of 10 words that repel reporters on sight. Among them: fastest-growing, incredible, powerful, leading, and utilize. Even more interesting, the post drew 74 comments (at last count) with additional words that reporters love to hate. Note to self: Be sure not to include any of these words in this newsletter.

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Big Bird Soars to Social Media Victory

Non Profit Marketing 360

It was a communications crisis – and opportunity – for Sesame Workshop, who played it perfectly and in character with an initial response the following day. Big Bird (Photo credit: LR_PTY).

#Communications: ‘Tis The Season For Making Lists & Prepping For 2012

Non Profit Marketing 360

’ As for the communications stories of 2011, the blog for the Bill and Melinda Gates Foundation, ImpatientOptimists.org, offers the ‘ Top 10 Global Development Communications Stories of 2011.’

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#COMMUNICATIONS: In Outreach, Less Can Be More If You Avoid 3 Common Mistakes

Non Profit Marketing 360

Related articles. You won't be the first, but how to avoid a #Fail? With the still-growing panoply of social-networking platforms out there, one can easily feel overwhelmed with trying to keep up with all the hottest topics on the coolest sites.

#Communications: ATT Fights Legal Battle Against Its (Business) Customers

Non Profit Marketing 360

Blogs Case Study Communications National/International News and Current Affairs Newspaper Article Nonprofit Opinion Politics Public Media Public Relations Technology AT&T Business communication Mobile phone T-Mobile Telecommunication Verizon Wireless

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#Communication: SOPA & PIPA Bills Are Dying, But Not Dead

Non Profit Marketing 360

Yesterday, a couple of the most used and best-known websites on the internet willingly shut themselves down: Wikipedia and Reddit. Google, you likely noticed, ‘redacted’ its daily Google Doodle.

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Nonprofit Branding: Pompous Ass? Or Articulate Professional?

NonProfit Branding

Snark Tank communications mistakes managing news nonprofit communications nonprofit consultants; nonprofit language; Nonprofit marketing nonprofit stewardship public relations VisABILITY Are you a Super Cool Big-Word Person? A Jargon Junkie?

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OMG Nonprofit Communications Jobs

Getting Attention

Associate VP for News, Communications and Media Duke University (Durham, NC). Communications and Development Manager Financial Beginnings (Portland, OR). Communications Director Southern Poverty Law Center (Montgomery, AL).

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#SOCIALMEDIA: How Young Is Too Old To Have Communications Expertise?

Non Profit Marketing 360

Now that some of the heat has dissipated, we wanted to see if she cast any light on the generational and communications experiences of Millennials. We would simply add that usage of X and understanding of X are two different, albeit related, issues that Catherine (and all young people?)

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#COMMUNICATION: Is Your Nonprofit Staff Conversing With Both Audience & Each Other?

Non Profit Marketing 360

And heaven help you if your communications staff makes up its own silo. What will they end up talking about if not their own efforts at communication?

Should Nonprofits Use Video for Internal Communications?

Kivi's Nonprofit Communications Blog

Damien Johnson was a member of our Communications Director Mentoring Program and shared this great idea on using video for internal communications. I was hired into the position of Communications & Public Relations Coordinator, a newly created position within the organization.

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#Communications: Fine Tune Twitter Use To Enrich Outreach

Non Profit Marketing 360

The idea of using Twitter can overwhelm some, and how to use it as a smart tool for strategic engagement seems downright contradictory to many.

Day in the Life of a Nonprofit Communicator – Caroline Guy

Kivi's Nonprofit Communications Blog

Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Tell us what you do in a typical day as a nonprofit communications pro.

Yours? Nonprofit Communications Jobs

Getting Attention

Assistant Vice President, Public Relations & Communications Easter Seals (Chicago, IL). Associate, Knowledge & Communications Northern California Grantmakers (San Francisco, CA). Bilingual Communications Manager KIPP Austin.

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Day in the Life of a Nonprofit Communicator – Scarlett Bauman

Kivi's Nonprofit Communications Blog

Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Tell us what you do in a typical day as a nonprofit communications pro.

#Communication: Six Tips To Expand Readership On Your Nonprofit’s Blog

Non Profit Marketing 360

We thank you for reading our blog, and we hope to provide relevant, timely, and interesting material for you for 2012. Producing a timely and engaging blog (at least we hope so!) requires some effort. But the opportunities and results they can produce are well worth the investment.

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3 PR Trends You Need to Adopt in 2018

Selfish Giving

It’s not too early to start thinking about your public relations strategy for 2018. Whether it’s time for your company to recruit for new talent, market a new service or communicate the latest news to investors, PR is structured to do so efficiently.

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SEO and PR - Working Together For You

Social Media Bird Brain

small nonprofits Facebook SEO Shift Communications Nonprofit Quarterly Google+ communities search results Public relations prThis is one of the best explanations of how to currently get higher up in Google search rankings. Why do you want to get higher up?

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Crazy Great Nonprofit Communications Jobs

Getting Attention

Communications Associate New York State Health Foundation (New York, NY). Communications Coordinator Trillium Employment Services (Auburn, WA). Communications Director National Domestic Violence Hotline (Austin, TX). Communications Director Saving Sight (St.

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#Communications: Hashtags Haunt McDonalds’ Foray Into Social Media

Non Profit Marketing 360

Rick Wion, McDonald’s Director of Social Media, started a campaign on Twitter to relate the experiences of farmers and ranchers who provide the foodstuffs to McDonalds. Certainly any social-media campaign must be planned around how to respond to negative feedback , as well as how to adjust if you want to raise the energies of the communication. As we have often discussed on this blog, social media is a communications medium, which means all sides are listening and responding.

#SocialMedia: Netflix Continues To Harass Loyal Customers-If Anyone Cares

Non Profit Marketing 360

Social media encourages communication. But communication is as much about listening as it is about talking. Many businesses fail to use social media as a communication tool to connect with their audience.

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#SocialNetworks: Prepped For A PR Disaster? You Better Be…

Non Profit Marketing 360

Often, the crisis is sparked by the public face of the party or the institution, but the real damage comes from the fact that the organization behind that face is not ready to contend with such contingencies. His forgetting is forgivable. His staff's lethargy to respond is not.

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#HowTo: Online Anonymity & Security Pivotal For Holiday Season

Non Profit Marketing 360

Advice Case Study Communications Desktop Apps E-Mail Education: Technology Fundraising How-to Marketing Nonprofit Public Relations Resource Reviews Social Media Software Review Technology advocacy Chronicle of Philanthropy Internet security Non-profit organization Public relations TechSoup Tor

Nonprofit Media Relations—Not JUST Relationships

Getting Attention

As a media relations expert, the question I’m most often asked is whether I have strong relationships with reporters. Yet, media relations professionals are constantly selling or being forced to sell this relationship idea. More Media Relations and Press Guidance.

#PRESSRELEASE: The Knowledge Fountain Launches Online Learning Website (Live Instructors) Aimed at Nonprofits

Non Profit Marketing 360

The Knowledge Fountain , which launched October 1, 2013, is offering a spectrum of courses online covering fundraising, communications, organizational development, social media, and productivity software. Related articles.

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#Marketing: Netflix Blows Its Public Goodwill In Announcing Price Increases

Non Profit Marketing 360

In the world of social media, nothing kills goodwill like an apparent lack of transparency in communications. Transparency and authenticity always reign supreme when it comes to communicating to your audience, and when you don’t, people tend to call bullshit.

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Sandusky. Child Abuse. Penn State: Nonprofit Branding Lessons From a Toxic Soup

NonProfit Branding

PROTECTION: Guarding & Repairing Brands Uncategorized brand management brand protection crisis communications managing news mass media nonprofit management Nonprofit marketing nonprofit stewardship Penn State public relations SanduskyForget about Komen. The Sandusky/Penn State tragedy is probably the best recent example of malfeasance in nonprofit branding. In 2009 Penn State got in another branding scrape that was reported in this blog. Put the two incidents together.

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