Media Relations Without Reporters?!?

Kivi's Nonprofit Communications Blog

Tired of begging for media coverage. Wondering how to engage social media activists and citizen journalists. In addition to that “Earned Media” you get from chasing after reporters, you can also focus on your “Paid Media” like advertising and “Owned Media” which includes your website, newsletter, blogs, and any other content you publish. During this 60-minute webinar , you’ll learn how to: Coordinate owned and paid media to support your earned media efforts.

Get the Right Story to the Right Journalist: Media Relations Success

Getting Attention

So many organizations I follow or work with have become strong and savvy communicators. It’s thrilling to see nonprofits like yours put communications to work effectively despite time, talent, and budget constraints. .

Build a GREAT Media Relations Plan from Scratch

Kivi's Nonprofit Communications Blog

The people who literally wrote the book on Modern Media Relations for Nonprofits are joining us to help YOU AND YOUR TEAM learn how to create a media strategy that will start getting you headlines. You Can Become a Media Darling, with Antionette Kerr. .

5 Strategies for Using Social Media for Media Relations

Kivi's Nonprofit Communications Blog

According to Cision’s 2015 Global Social Journalism Study , 94 percent of journalists are using social media on a daily basis — with 67 percent spending up to two hours a day. Below are five strategies for using social media to your advantage in media relations.

Nonprofit Media Relations—Not JUST Relationships

Getting Attention

Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. As a media relations expert, the question I’m most often asked is whether I have strong relationships with reporters. How to Measure Media Relations Impact.

Media Relations: Too Valuable NOT to Use

Getting Attention

Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. media relations specialist, I am fortunate to base my career on our first amendment right to press. The Power of Media Relations—A Mini Case Study.

Modern Media Relations for Nonprofits – New Book, New Webinar

Kivi's Nonprofit Communications Blog

Our good friends Antionette Kerr and Peter Panepento have been working together to bring you a brand new book – Modern Media Relations for Nonprofits: Creating an Effective PR Strategy for Today’s World. approach to media relations from their upcoming book.

Take Your Media Relations From Good to G.R.E.A.T.

Kivi's Nonprofit Communications Blog

For many nonprofits, media relations isn’t a high priority. This is especially true for smaller nonprofits that have limited resources for communications. If your organization does not have a media relations strategy, the end of the year is a good time to create one.

Modern Media Relations for Nonprofits [New Webinar]

Kivi's Nonprofit Communications Blog

Are you having trouble getting the media to cover your nonprofit? The rules for getting that coverage have definitely changed with the advent of digital media. Media relations expert Peter Panepento can show you how. Nonprofit Communications

Hot Topics for September: Media Relations, Healthy Email Engagement, and Bequests Marketing

Kivi's Nonprofit Communications Blog

You Can Become a Media Darling. Learn how to get the media attention you deserve for your work. September 13: Navigating the Media Relations Trifecta of Earned, Paid, and Owned Media. Learn about the three types of media and how you can get better at each of them.

Hot Topics in April: Direct Mail, Modern Media Relations, and Supportive Nonprofit Cultures

Kivi's Nonprofit Communications Blog

Apr 5: Modern Media Relations for Nonprofits: Strive for GREAT, No Matter Your Budget. approach to media relations for nonprofits. Registration is $20 or Free when you pre-order the new book Modern Media Relations or with an All-Access Pass.

Here's How to Measure Media Relations Impact

Getting Attention

Several Getting Attention e-update readers had questions in response to this recent article: 11 Steps to Media Relations Success. This one was asked by several nonprofit communicators: Q: What are typical objectives/measurable outcomes for media relations work? Kate Lucas, Grants & Communications Coordinator, Common Hope A: Here are key outputs to track. In addition, it helps you gauge the ROI (return on investment) of your media relations work.

How Can Nonprofits Communicate to Two Americas?

Kivi's Nonprofit Communications Blog

At Nonprofit Marketing Guide, we are all about helping communications directors do the best job possible for their organizations and to do the work with purpose, enthusiasm, and integrity. As nonprofit communicators, we cannot ignore the tumultuous political times we live in.

Media Relations Planning — 11 Steps to Success

Getting Attention

Media planning, like most planning responsibilities, is daunting and seems tedious. It's hard to know where to start, how to allocate the right time and staff and, most of all, how to motivate yourself to dive in. So many of us just avoid it, as we do with other planning responsibilities. But this 11-step process will ease your pain -- carving out a clear, proven path to media relations planning success. Dive right in.

State Department PR Expert Shares Steps to Media Relations Success

Getting Attention

Words of wisdom on media relations from guest author, Todd Calongne, Public Affairs Officer, Secretary’s Office of the Coordinator for Reconstruction and Stabilization, U.S. Being yourself is the straightest path to gaining a new friend in the media. It's media relations as media education. Learn much more from Todd, who's a real success at developing those crucial relationships with key media, here.

Nonprofit Communications in the Fake News Era

Kivi's Nonprofit Communications Blog

In addition to acting quickly and putting out positive messages, it’s important to avoid getting into a back and forth with Internet and social-media commenters who are trying to make you look bad by insulting you and twisting your words. Media Relations

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PETA's Media Relations Triump: Uses Groundhog Day as Animal Rights Platform

Getting Attention

PETA says it's wrong that Phil is subjected to the bright lights and crowds related to the Feb. Kudos to PETA communicators who win the blue ribbon for realizing there are few days (any others?) In connecting Phil's rights with a national event, they secured broad mainstream media coverage of animal rights issues at no cost. Tags: Case Studies Media Relations and Press Nonprofit Communications

27 Communications and Marketing Tactics for Nonprofits

Kivi's Nonprofit Communications Blog

In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Tactics include both communications channels like email, PR and social media, as well as specific types of content like storytelling or infographics. Instead, here are the 27 communications tactics that are most useful for nonprofits. Social media , including Facebook, Instagram, Twitter, etc.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Julia Claire Campbell walks you though How to Do Social Media Spring Cleaning at Your Nonprofit. And Hootsuite has put together a list of 21 Awesome and Free Stock Photo Sites for Social Media Images. Mixed Links Nonprofit CommunicationsVenkman’s. Atlanta, GA.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Feel like you’re from the wrong generation for social media? Try these 8 Old School Marketing Tactics That Work for Social Media. If you’re an ED or want your ED to be a voice on social media, learn How Nonprofit CEOs Can Leverage Twitter and Instagram. Auburn, AL.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

For examples of engaging social media posts, check out the Top Ten Progressive Advocacy Facebook Posts for the week. Apr 5: Modern Media Relations for Nonprofits: Strive for GREAT, No Matter Your Budget with Peter Panepento and Antionette Kerr. The Hound. Auburn, AL.

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The Secret Ingredient That Will Help Your Next Media Pitch Stand Out

Kivi's Nonprofit Communications Blog

Volunteers can often be great spokespeople for nonprofits that are looking to tell their stories in the media. Nonprofits face an uphill battle when they pitch stories to the media. Media Relations Nonprofit Communications

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Mixed Links for Nonprofit Communicators – September 7, 2018

Kivi's Nonprofit Communications Blog

We’ll look at storytelling on social media, how to get an op-ed published, and even get into a little psychology. It’s time for Mixed Links… Angelina Harper shows you How To Tell A Story On Social Media That People Will Share. Mixed Links Nonprofit Communications

Expert Advice about Online Newsrooms, Part 1: Great Content

Kivi's Nonprofit Communications Blog

So I wasn’t surprised to find when we began conducting interviews with journalists for our Modern Media Relations book that vibrant online press rooms are more likely to make you a media darling and treasured source. Video communicates a story better than anything.

5 Things Reporters Want From the Nonprofits They Cover

Kivi's Nonprofit Communications Blog

Media relations is a lot like fundraising. A new survey of more than 1,350 media members by the media database company Cision shows that reporters want to be treated the same way. Research and understand my media outlet. Media Relations Nonprofit Communications

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Won’t you join me for some fine Mixed Links… Today is the LAST DAY to take our 2018 Nonprofit Communications Trends Survey. Get ahead on your media relations for 2018 by asking these 4 questions about your media impact in 2017. Good Friday to you all!

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Mixed Links for Nonprofit Communicators – August 31, 2018

Kivi's Nonprofit Communications Blog

You Can Become a Media Darling with Antionette Kerr. Learn how to get the media attention you deserve for your work. September 13: Navigating the Media Relations Trifecta of Earned, Paid, and Owned Media with Antionette Kerr. Mixed Links Nonprofit Communications

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How to Prep a Board Member to Be a Media Ambassador in 10 Minutes 

Kivi's Nonprofit Communications Blog

Ebony Hillsman, former media coordinator for Turner Broadcast Network and CNN. Ebony is right, agency spokespeople need coaching from communications staff. Media Relations Nonprofit Communications

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Mixed Links for Nonprofit Communicators – August 24, 2018

Kivi's Nonprofit Communications Blog

You Can Become a Media Darling with Antionette Kerr. Learn how to get the media attention you deserve for your work. September 13: Navigating the Media Relations Trifecta of Earned, Paid, and Owned Media with Antionette Kerr. Mixed Links Nonprofit Communications

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How to Plan a Media Tour to Tell Your Nonprofit’s Story

Kivi's Nonprofit Communications Blog

If you’re like most nonprofit communicators, your go-to move is to send a press release to the media whenever your organization announces something new. break into a new media market. As you can see, a media tour isn’t a small lift.

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How to Make Your Year-End Media Pitch

Kivi's Nonprofit Communications Blog

It keeps getting harder for nonprofits to get news coverage — particularly in local markets where media organizations are slashing their reporting staffs and shrinking their news holes. Media RelationsFlickr Creative Commons photo by Steve Baker.

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Mixed Links for Nonprofit Communicators – August 17, 2018

Kivi's Nonprofit Communications Blog

Hello, all you awesome nonprofit communicators out there! But before we get to that, if you are interested in repurposing, media relations, or bequests marketing, scroll down to the end of this post – I just added a bunch of new training opportunities!) The Hound.

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Mixed Links for Nonprofit Communicators – August 10, 2018

Kivi's Nonprofit Communications Blog

August 16: From the Swipe File: 25 Nonprofit Communications Examples That Will Inspire Your Own Work with Kivi Leroux Miller. See examples of awesome nonprofit communications and learn what makes them great. You Can Become a Media Darling with Antionette Kerr. Cane and Table.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

I think we can all relate to Spencer Brooks’ My 5 Worst Productivity Mistakes. August 17: The Right Ways and Wrong Ways for Communications and Fundraising Staff to Work Together with Kivi Leroux Miller and Mark Rovner (Registration is $99 or free with an All-Access Pass ).

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Poor Coverage? No Coverage? No Problem! Earned Media Isn’t the Only Game In Town

Kivi's Nonprofit Communications Blog

We’ll be talking a lot about media in the next couple of weeks with guests Peter Panepento and Antionette Kerr (today’s guest blogger). Next Tuesday, August 29th, Peter will lead What Reporters Really Want: Building Media Relationships That Get Real Results. Earned media.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

M+R gives us The 2017 Social Media Director’s Guide to Benchmarks. September 7: Navigating the Media Relations Trifecta of Earned, Paid, and Owned Media with Antionette Kerr (Registration is $50 or free with an All-Access Pass ).

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Let’s wrap up this week with some Mixed Links… If you are Not Sure What to Post on Social Media, here are 10 Content Ideas That Work. Did you ever think You’d Be a Better Communicator If You Weren’t So Afraid of Embarrassing Yourself ? Venkman’s. Atlanta, GA.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

The Agitator shares some interesting facts about Electronic Media Use By Generation. August 29: What Reporters Really Want: Building Media Relationships That Get Real Results with Peter Panepento (Registration is $50 or free with an All-Access Pass ). Happy Friday!

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Day in the Life of a Nonprofit Communicator – Michele Soli

Kivi's Nonprofit Communications Blog

Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Tell us what you do in a typical day as a nonprofit communications pro.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Let’s end the week strong with some fresh Mixed Links… Apparently, Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages. Hootsuite shares 4 ways to get people to like you on social media. Plonk, Missoula, MT. It’s finally Friday!

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

August 17: The Right Ways and Wrong Ways for Communications and Fundraising Staff to Work Together with Kivi Leroux Miller and Mark Rovner (Registration is $99 or free with an All-Access Pass ). Minero, Atlanta, GA.

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Preparation Pays: How to Create an Effective Media Briefing

Kivi's Nonprofit Communications Blog

Most nonprofit media relations advice focuses on the mechanics of pitching your story or how to build relationships with reporters. That overlooks an unseen — and equally important — part of media relations: preparation. Preparation is a key ingredient of effective media relations and it’s crucial to make sure that anyone who is speaking to a reporter on behalf of your organization is ready to shine when cameras or tape recorders start rolling.

Get More Media Coverage in 2017

Kivi's Nonprofit Communications Blog

Is your nonprofit resolving to get more coverage in the media in 2017? Media relations expert Peter Panepento will show you how during his BRAND NEW webinar: Get More Media Coverage for Your Nonprofit in 2017. Media Relations Nonprofit Communications

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